Disclosure of Invention
The invention mainly aims to provide a method and a device for displaying network search keywords, and aims to solve the problem that the display mode of the data of the network search keywords is lack of intuitiveness.
In order to achieve the above object, according to one aspect of the present invention, a method for presenting a keyword in web search is provided.
The method for displaying the network search keywords comprises the following steps: acquiring a plurality of index data corresponding to the network search keyword; respectively acquiring numerical values of a plurality of index data; acquiring a pre-established rectangular coordinate system; and drawing a keyword point on the rectangular coordinate system according to the numerical values of the index data, wherein the keyword point displays the network search keyword, the index data corresponding to the network search keyword and the numerical value of the index data through the rectangular coordinate system.
Further, the plurality of index data includes first index data and second index data, and the drawing the keyword point on the rectangular coordinate system according to the numerical values of the plurality of index data includes: acquiring a numerical value of first index data corresponding to the network search keyword and a numerical value of second index data corresponding to the network search keyword; acquiring a coordinate point corresponding to the network search keyword according to the numerical value of the first index data corresponding to the network search keyword and the numerical value of the second index data corresponding to the network search keyword; and drawing the key word points corresponding to the network search key words on the rectangular coordinate system according to the coordinate points corresponding to the network search key words.
Further, after acquiring the pre-created rectangular coordinate system, before drawing the keyword point on the rectangular coordinate system according to the numerical values of the plurality of index data, the method further includes: taking the first index data as a transverse axis of a rectangular coordinate system; and taking the second index data as a vertical axis of the rectangular coordinate system.
Further, after the keyword points are plotted on the rectangular coordinate system according to the numerical values of the plurality of index data, the method further includes: receiving an externally input selection instruction, wherein the selection instruction is used for selecting one or more keyword points from the drawn keyword points; selecting one or more keyword points from the drawn keyword points according to the selection instruction; and identifying the selected keyword points through preset identification.
Further, identifying the selected keyword point through a preset identification according to the numerical values of the plurality of index data includes: and performing frame selection identification on the selected keyword points through the identification frame.
Further, after the selected keyword point is subjected to frame selection identification through the identification frame, the method further comprises the following steps: receiving an operation instruction of the keyword points in the identification frame; acquiring all keyword points in the identification frame; and performing unified operation on all the keyword points in the identification box through the operation instruction of the keyword points in the identification box.
Further, the operation instruction is an instruction for adjusting the associated numerical value of the keyword corresponding to the keyword or an instruction for adjusting the layout position of the keyword corresponding to the keyword, and the unified operation of all the keyword points in the identification frame by the operation instruction of the keyword points in the identification frame includes: uniformly adjusting the numerical values of all the keyword points in the identification frame; or uniformly adjusting the typesetting of all the keyword points in the identification frame.
In order to achieve the above object, according to another aspect of the present invention, there is provided a presentation apparatus for web search keywords.
The device for displaying the network search keywords comprises the following components: a first acquisition unit configured to acquire a plurality of index data corresponding to a web search keyword; a second acquisition unit configured to acquire numerical values of the plurality of index data, respectively; a third acquisition unit configured to acquire a rectangular coordinate system created in advance; and the drawing unit is used for drawing the keyword points on the rectangular coordinate system according to the numerical values of the index data, wherein the keyword points show the network search keywords, the index data corresponding to the network search keywords and the numerical values of the index data through the rectangular coordinate system.
Further, the plurality of index data includes first index data and second index data, and the plotting unit includes: the first acquisition module is used for acquiring the numerical value of first index data corresponding to the network search keyword and the numerical value of second index data corresponding to the network search keyword; the second acquisition module is used for acquiring a coordinate point corresponding to the network search keyword according to the numerical value of the first index data corresponding to the network search keyword and the numerical value of the second index data corresponding to the network search keyword; and the drawing module is used for drawing the key word points corresponding to the network search key words on the rectangular coordinate system according to the coordinate points corresponding to the network search key words.
Further, the apparatus further comprises: the system comprises a receiving module, a selecting module and a display module, wherein the receiving module is used for receiving an externally input selecting instruction, and the selecting instruction is used for selecting one or more keyword points from the drawn keyword points; the selection module is used for selecting one or more keyword points from the drawn keyword points according to the selection instruction; and the identification module is used for identifying the selected keyword points through preset identifications.
For the method for displaying the network search keywords, the keyword points are drawn on the rectangular coordinate system which is established in advance by acquiring a plurality of index data corresponding to the network search keywords and numerical values corresponding to the index data; the keyword points visually display the network search keywords, index data corresponding to the network search keywords and numerical values of the index data through a rectangular coordinate system. The method and the device solve the problem that the display mode of the data of the network search keyword in the prior art is lack of intuition. The network keywords, the index data corresponding to the network keywords and the numerical values of the index data are visually displayed.
Detailed Description
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present invention will be described in detail below with reference to the embodiments with reference to the attached drawings.
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Fig. 1 is a flowchart of a method for presenting a web search keyword according to the present invention. As shown in fig. 1, the method includes steps S101 to S104 as follows:
step S101, a plurality of index data corresponding to the network search keyword are obtained.
In an existing network search engine system, such as a search engine marketing management system, index data displayed by the system is based on data collected in a search engine advertisement promotion process, for example, the collected index data includes advertisement display number, click number, consumption amount, order number brought by advertisements, and the like. The method comprises the steps of obtaining a plurality of index data corresponding to a network search keyword in a search engine marketing management system, for example, obtaining the index data such as the display amount, click rate, consumption amount and order amount corresponding to a plurality of keywords of fresh flower buying, valentine's day rose, carnation buying and the like.
Step S102, respectively obtaining a plurality of index data values.
In the search engine advertisement promotion process, in a preset time period, respectively acquiring numerical values respectively corresponding to a plurality of index data of the network search keyword, for example, acquiring numerical values respectively corresponding to index data of the keyword, such as the display amount, click rate, consumption amount, order amount and the like of bought flowers; and acquiring numerical values respectively corresponding to index data such as the exhibition amount, the click amount, the consumption amount, the order amount and the like of the key words of the episodic rose. Numerical values respectively corresponding to a plurality of index data of the network search keyword are respectively obtained, as shown in table 1.
TABLE 1
Keyword |
Amount of exhibition |
Amount of click |
Amount of consumption |
Amount of orders |
Buy fresh flowers |
12 |
4 |
20 |
1 |
Save story rose |
15 |
6 |
18 |
2 |
Buy carnation |
18 |
4 |
20 |
1 |
Flower for sending old people |
6 |
3 |
21 |
1 |
What flower to buy in the new year |
8 |
8 |
32 |
4 |
Flower shop address |
10 |
9 |
45 |
3 |
Buying flowers on the net |
15 |
5 |
35 |
2 |
Flower buying net station |
20 |
6 |
18 |
4 |
In this step, as shown in table 2, the key words are obtained as the numerical values corresponding to the presentation amount, click amount, consumption amount, and order amount corresponding to buying fresh flowers, valentine's rose, buying carnation, and the like, respectively. Specifically, the display amount of the keywords for buying fresh flowers is 12, the click amount is 4, the consumption amount is 20 and the order number is 1; the display amount of the keywords for each of the valentine's stories is 15, the click amount is 6, the consumption amount is 18, the amount of orders is 2, and the like.
In step S103, a pre-created rectangular coordinate system is acquired.
A pre-created rectangular coordinate system is obtained. After the rectangular coordinate system created in advance is acquired, according to an operation instruction input from the outside, the first index data and the second index data selected from the plurality of index data are respectively taken as a horizontal axis and a vertical axis of the rectangular coordinate system. For example, the amount of display and the amount of click are selected from the index data as the horizontal axis and the vertical axis of the rectangular coordinate system, respectively.
And step S104, drawing the key word points on the rectangular coordinate system according to the numerical values of the index data.
And drawing the key word points on the rectangular coordinate system according to the numerical values respectively corresponding to the first index data and the second index data corresponding to the network search key words.
Specifically, a numerical value of first index data corresponding to the network search keyword and a numerical value of second index data corresponding to the network search keyword are obtained; acquiring a coordinate point corresponding to the network search keyword according to the numerical value of the first index data corresponding to the network search keyword and the numerical value of the second index data corresponding to the network search keyword; and drawing the key word points corresponding to the network search key words on the rectangular coordinate system according to the coordinate points corresponding to the network search key words.
It should be noted that the web search keyword is one or more web search keywords. If the network search keywords are multiple network search keywords, respectively obtaining numerical values of first index data corresponding to the multiple network search keywords and numerical values of second index data corresponding to the network search keywords; respectively acquiring coordinate points corresponding to the network search keywords according to the numerical values of the first index data corresponding to the network search keywords and the numerical values of the second index data corresponding to the network search keywords; and respectively drawing the keyword points corresponding to the plurality of network search keywords on the rectangular coordinate system according to the coordinate points corresponding to the plurality of network search keywords.
For example, the amount of expression and the amount of click are selected from the index data as the horizontal axis and the vertical axis of the rectangular coordinate system, and the numerical values corresponding to the amount of expression and the amount of click of the keywords are obtained. If the selected keywords are the keywords of buying fresh flowers, valentine's day roses, buying carnations, sending geriatric flowers and the like, the display amounts and click amounts of the keywords of buying fresh flowers, valentine's day roses, buying carnations, sending geriatric flowers and the like are respectively obtained, and the coordinate points corresponding to the keywords of buying fresh flowers, valentine's day roses, buying carnations, sending geriatric flowers and the like are obtained, as shown in table 2.
TABLE 2
Keyword |
Coordinate point |
Buy fresh flowers |
(12,4) |
Save story rose |
(15,6) |
Buy carnation |
(18,4) |
Flower for sending old people |
(6,3) |
What flower to buy in the new year |
(8,8) |
Flower shop address |
(10,9) |
Buying flowers on the net |
(15,5) |
Flower buying net station |
(20,6) |
In this step, as shown in table 2, the coordinate points corresponding to the keywords of buying fresh flowers, valentine's day roses, buying carnations, and sending geriatric flowers are obtained, and the keyword points are drawn on the rectangular coordinate system according to the obtained coordinate points corresponding to the keywords of buying fresh flowers, valentine's day roses, buying carnations, and sending geriatric flowers, as shown in fig. 2.
Preferably, in order to improve efficiency of performing corresponding operations on the key word points in the rectangular coordinate system, in the method for displaying the network search keyword provided in the embodiment of the present invention, the method further includes: receiving an externally input selection instruction, wherein the selection instruction is used for selecting one or more keyword points from the drawn keyword points; selecting one or more keyword points from the drawn keyword points according to the selection instruction; and identifying the selected keyword points through preset identification. The preset mark is an identification frame, namely, the selected keyword point is subjected to frame selection mark through the identification frame. The preset mark may also be that the selected keyword point is highlighted in a different color from the unselected keyword points, or the preset mark may be that the selected keyword point is presented in a different dot type (e.g., diamond-shaped dot).
As shown in fig. 3. When the preset mark is the mark frame, after the selected keyword point is subjected to frame selection mark through the mark frame, receiving an operation instruction of the keyword point in the mark frame; acquiring all keyword points in the identification frame; and performing unified operation on all the keyword points in the identification box through the operation instruction of the keyword points in the identification box. Wherein, the unified operation of all the keyword points in the identification box through the operation instruction of the keyword points in the identification box comprises the following steps: uniformly adjusting the numerical values of all the keyword points in the identification frame; or uniformly adjusting the typesetting of all the keyword points in the identification frame.
By uniformly operating the key word points on the rectangular coordinate system, the processing efficiency of corresponding operation on the key word points on the rectangular coordinate system is improved, different key word points are selected for batch operation according to different operation instructions, or the related numerical values of the different key word points are adjusted and selected, so that the optimization scheme of the key word points is adjusted macroscopically according to the key word points displayed on the rectangular coordinate system.
The method for displaying the network search keywords, provided by the embodiment of the invention, comprises the steps of obtaining a plurality of index data corresponding to the network search keywords; respectively acquiring numerical values of a plurality of index data; acquiring a pre-established rectangular coordinate system; and drawing the key word points on the rectangular coordinate system according to the numerical values of the index data. The method and the device solve the problem that the display mode of the data of the network search keyword in the prior art is lack of intuition. The network keywords, the index data corresponding to the network keywords and the numerical values of the index data are visually displayed.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
The embodiment of the invention also provides a device for displaying the network search keywords, and it should be noted that the device for displaying the network search keywords provided by the embodiment of the invention can be used for executing the method for displaying the network search keywords provided by the embodiment of the invention. The following describes a presentation apparatus for web search keywords according to an embodiment of the present invention.
Fig. 4 is a schematic diagram of a presentation device for web search keywords according to the present invention. As shown in fig. 4, the apparatus includes: a first acquisition unit 10, a second acquisition unit 20, a third acquisition unit 30, and a rendering unit 40.
A first acquisition unit 10 for acquiring a plurality of index data corresponding to the web search keyword.
A second obtaining unit 20 for obtaining numerical values of the plurality of index data, respectively.
A third acquiring unit 30, configured to acquire a pre-created rectangular coordinate system.
The drawing unit 40 is configured to draw a keyword point on the rectangular coordinate system according to the numerical values of the plurality of index data, where the keyword point displays the network search keyword, the index data corresponding to the network search keyword, and the numerical value of the index data through the rectangular coordinate system.
Preferably, in order to accurately draw the keyword points corresponding to the network search keywords, in the device for presenting the network search keywords provided in the embodiment of the present invention, the drawing unit 40 includes: the first acquisition module is used for acquiring the numerical value of first index data corresponding to the network search keyword and the numerical value of second index data corresponding to the network search keyword; the second acquisition module is used for acquiring a coordinate point corresponding to the network search keyword according to the numerical value of the first index data corresponding to the network search keyword and the numerical value of the second index data corresponding to the network search keyword; and the drawing module is used for drawing the key word points corresponding to the network search key words on the rectangular coordinate system according to the coordinate points corresponding to the network search key words.
According to the device for displaying the network search keywords provided by the embodiment of the invention, a first obtaining unit 10 is used for obtaining a plurality of index data corresponding to the network search keywords; the second acquisition unit 20 acquires numerical values of the plurality of index data, respectively; the third acquisition unit 30 acquires a rectangular coordinate system created in advance; the drawing unit 40 draws a keyword point on the rectangular coordinate system according to the numerical values of the plurality of index data, wherein the keyword point displays the network search keyword, the index data corresponding to the network search keyword, and the numerical value of the index data through the rectangular coordinate system. The method and the device solve the problem that the display mode of the data of the network search keyword in the prior art is lack of intuition. The network keywords, the index data corresponding to the network keywords and the numerical values of the index data are visually displayed.
Preferably, in the apparatus for presenting a keyword in web search provided in the embodiment of the present invention, the apparatus further includes: the system comprises a receiving module, a selecting module and a display module, wherein the receiving module is used for receiving an externally input selecting instruction, and the selecting instruction is used for selecting one or more keyword points from the drawn keyword points; the selection module is used for selecting one or more keyword points from the drawn keyword points according to the selection instruction; and the identification module is used for identifying the selected keyword points through preset identifications.
It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and they may alternatively be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, or fabricated separately as individual integrated circuit modules, or fabricated as a single integrated circuit module from multiple modules or steps. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.