CN113869948A - Enterprise digital marketing open system platform - Google Patents
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Abstract
The invention provides an enterprise digital marketing open system platform, which comprises a retrieval word acquisition module, a retrieval expansion word module and a retrieval result generation module; the data output end of the search term acquisition module is connected with the data input end of the search expansion term module, and the data output end of the search expansion term module is connected with the data input end of the search result generation module; the search term obtaining module is used for obtaining a search term; the search expansion word module is used for generating search expansion words according to the search words acquired by the search word acquisition module; and the retrieval result generating module is used for obtaining the retrieval result according to the retrieval expansion words generated by the retrieval expansion word module. The invention can realize the visual display of the data through the keywords.
Description
Technical Field
The invention relates to the technical field of keyword retrieval, in particular to an open system platform for enterprise digital marketing.
Background
With the advent of big data and intelligent era, the advertising industry is urgently required to create data core competitiveness. However, the amount of information obtained by using a keyword is localized, and it is important how to display more related content in a larger range.
Disclosure of Invention
The invention aims to at least solve the technical problems in the prior art, and particularly creatively provides an enterprise digital marketing open system platform.
In order to achieve the aim, the invention provides an enterprise digital marketing open system platform, which comprises a retrieval word acquisition module, a retrieval expansion word module and a retrieval result generation module;
the data output end of the search term acquisition module is connected with the data input end of the search expansion term module, and the data output end of the search expansion term module is connected with the data input end of the search result generation module;
the search term obtaining module is used for obtaining a search term;
the search expansion word module is used for generating search expansion words according to the search words acquired by the search word acquisition module;
and the retrieval result generating module is used for obtaining the retrieval result according to the retrieval expansion words generated by the retrieval expansion word module.
In a preferred embodiment of the present invention, in the search term obtaining module, the source of the search term is obtained by obtaining the search term through an API interface.
In a preferred embodiment of the present invention, in the search expansion word module, the following steps are included:
s21, generating a Tag label uniquely corresponding to the search expansion word for the search expansion word;
s22, judging whether the newly generated Tag exists in a Tag database, if not, storing the newly generated Tag in the Tag database to form one-to-one corresponding binding of the Tag in the Tag database and the search expansion word;
and S23, acquiring the address of the page to be displayed according to the search expansion words, attaching Tag labels corresponding to the search expansion words to the address of the page to be displayed, and displaying the page.
In a preferred embodiment of the present invention, the searching expansion word module further includes obtaining a first data traffic, where the first data traffic includes one or any combination of a display amount, a click amount, a cost amount, and a conversion amount; the acquired first data traffic is presented in one of a graph, a bar graph, or any combination in one of hourly, daily, monthly, quarterly.
In a preferred embodiment of the present invention, the retrieval result generating module further includes obtaining a second data traffic, where the second data traffic includes one or any combination of a display amount, a click amount, a cost amount, and a conversion amount; and displaying the acquired second data flow in the form of one of a graph, a bar chart or any combination in the form of one of hourly, daily, monthly and quarterly.
The invention also discloses a method of the enterprise digital marketing open system, which comprises the following steps:
s1, acquiring a search term, and generating a search expansion term according to the acquired search term;
s2, obtaining the search result according to the search expansion word generated in the step S1.
In a preferred embodiment of the present invention, in step S1, the source of the search term is obtained by obtaining the search term through the API interface.
In a preferred embodiment of the present invention, step S2 includes the following steps:
s21, generating a Tag label uniquely corresponding to the search expansion word for the search expansion word;
s213, P is P +1, and the sizes of P and P are determined as follows:
if P is less than P, go to step S22;
if P is not less than P, returning to step S212;
s22, judging whether the newly generated Tag exists in a Tag database, if not, storing the newly generated Tag in the Tag database to form one-to-one corresponding binding of the Tag in the Tag database and the search expansion word;
and S23, acquiring the address of the page to be displayed according to the search expansion words, attaching Tag labels corresponding to the search expansion words to the address of the page to be displayed, and displaying the page.
In a preferred embodiment of the present invention, in step S1, obtaining a first data traffic, where the first data traffic includes one or any combination of a display amount, a click amount, a cost amount, and a conversion amount; the acquired first data traffic is presented in one of a graph, a bar graph, or any combination in one of hourly, daily, monthly, quarterly.
In a preferred embodiment of the present invention, in step S1, a second data flow is obtained, where the second data flow includes one or any combination of a display amount, a click amount, a cost amount, and a conversion amount; and displaying the acquired second data flow in the form of one of a graph, a bar chart or any combination in the form of one of hourly, daily, monthly and quarterly.
In conclusion, due to the adoption of the technical scheme, the data can be visually displayed through the keywords.
Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
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The above and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
FIG. 1 is a schematic block diagram of the process of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the accompanying drawings are illustrative only for the purpose of explaining the present invention, and are not to be construed as limiting the present invention.
The invention discloses an enterprise digital marketing open system platform, which comprises a retrieval word acquisition module, a retrieval expansion word module and a retrieval result generation module;
the data output end of the search term acquisition module is connected with the data input end of the search expansion term module, and the data output end of the search expansion term module is connected with the data input end of the search result generation module;
the search term obtaining module is used for obtaining a search term;
the search expansion word module is used for generating search expansion words according to the search words acquired by the search word acquisition module;
and the retrieval result generating module is used for obtaining the retrieval result according to the retrieval expansion words generated by the retrieval expansion word module.
In a preferred embodiment of the present invention, in the search term obtaining module, the source of the search term is obtained by obtaining the search term through an API interface.
In a preferred embodiment of the present invention, in the search expansion word module, the method for generating a search expansion word according to a search word includes the following steps:
s11, labeling the search terms in the search term database, wherein the labels are respectively the 1 st to-be-searched expansion term, the 2 nd to-be-searched expansion term, the 3 rd to-be-searched expansion term, … … th to-be-searched expansion term, and K is the total number of the search terms in the search term database; let k equal to 1;
s12, calculating the association degree of the expansion word to be searched and the search word, wherein the calculation method of the association degree of the expansion word to be searched and the search word is as follows:
wherein, cor(s)kAnd s) represents the kth expansion word s to be retrievedkThe degree of association with the search term s;
skrepresenting the kth expansion word to be retrieved;
s represents a search term;
μ denotes the tuning parameter, μ ∈ (0.956,1 ];
Qsa word assignment representing a search word s;
i represents all search terms in the search term database; i ═ s1,s2,s3,…,sK},s1Denotes the 1 st expansion word to be retrieved, s2Indicating the 2 nd expansion word to be retrieved, s3Denotes the 3 rd expansion word to be retrieved, sKRepresenting the K-th expansion word to be retrieved;
s13, when K is K +1, determining the relationship between K and K:
if K is less than or equal to K, returning to the step S12;
if K > K, return to step S14;
s14, arranging the association degrees in sequence from big to small, and taking the order of the association degrees firstThe expansion words to be searched corresponding to the relevance are used as the search expansion words, and the relevance degrees areIs a positive integer less than or equal to K.
In a preferred embodiment of the present invention, in the search expansion word module, the following steps are included:
s21, generating a Tag label uniquely corresponding to the search expansion word for the search expansion word, wherein the method for generating the Tag label comprises the following steps:
s211, numbering all the search expansion words, namely a 1 st search expansion word, a 2 nd search expansion word, a 3 rd search expansion word, … … and a P-th search expansion word, wherein P is the total number of all the search expansion words; let p be 1;
s212, calculating the unique Tag corresponding to the pth search expansion word, wherein the calculation method comprises the following steps:
Tag labelp=Hashingj[extended wordsp],
wherein, Hashing [ ] represents Hashing operation, preferably MD5 operation is adopted;
extended wordsprepresenting the p-th search expansion word; p ═ 1, 2, 3, … … P; extended words1Indicating search extension words, 1 st2Indicating extended words, 2 nd search3Indicating extended words, 3 rd searchPRepresenting a P-th search expansion word;
Tag labelprepresents the p-th search extension wordspA corresponding unique Tag label; tag label1Represent 1 st search extended words1Corresponding unique Tag label, Tag label2Indicating 2 nd search expansion wordextended words2A corresponding unique Tag label; tag label3Represent the extended words of the 3 rd search3A corresponding unique Tag label; tag labelPRepresents the P-th search extension wordsPA corresponding unique Tag label;
j represents the number of expansions; preferably, j is 1;
when the j is 4, the number of the adjacent groups is 4,
when the j is 5, the number of the first-step reaction,
s213, P is P +1, and the sizes of P and P are determined as follows:
if P is less than P, go to step S22;
if P is not less than P, returning to step S212;
s22, judging whether the newly generated Tag exists in a Tag database, if not, storing the newly generated Tag in the Tag database to form one-to-one corresponding binding of the Tag in the Tag database and the search expansion word;
and S23, acquiring the address of the page to be displayed according to the search expansion words, attaching Tag labels corresponding to the search expansion words to the address of the page to be displayed, and displaying the page.
In a preferred embodiment of the present invention, the searching expansion word module further includes obtaining a first data traffic, where the first data traffic includes one or any combination of a display amount, a click amount, a cost amount, and a conversion amount; the acquired first data traffic is presented in one of a graph, a bar graph, or any combination in one of hourly, daily, monthly, quarterly.
In a preferred embodiment of the present invention, the retrieval result generating module further includes obtaining a second data traffic, where the second data traffic includes one or any combination of a display amount, a click amount, a cost amount, and a conversion amount; and displaying the acquired second data flow in the form of one of a graph, a bar chart or any combination in the form of one of hourly, daily, monthly and quarterly.
The invention also discloses a method of the enterprise digital marketing open system, which comprises the following steps as shown in figure 1:
s1, acquiring a search term, and generating a search expansion term according to the acquired search term;
s2, obtaining the search result according to the search expansion word generated in the step S1.
In a preferred embodiment of the present invention, in step S1, the source of the search term is obtained by obtaining the search term through the API interface.
In a preferred embodiment of the present invention, in step S1, the method for generating a search expansion word from a search term includes the following steps:
s11, labeling the search terms in the search term database, wherein the labels are respectively the 1 st to-be-searched expansion term, the 2 nd to-be-searched expansion term, the 3 rd to-be-searched expansion term, … … th to-be-searched expansion term, and K is the total number of the search terms in the search term database; let k equal to 1;
s12, calculating the association degree of the expansion word to be searched and the search word, wherein the calculation method of the association degree of the expansion word to be searched and the search word is as follows:
wherein, cor(s)kAnd s) represents the kth expansion word s to be retrievedkThe degree of association with the search term s;
skrepresenting the kth expansion word to be retrieved;
s represents a search term;
μ denotes the tuning parameter, μ ∈ (0.956,1 ];
Qsa word assignment representing a search word s;
i represents all search terms in the search term database; i ═ s1,s2,s3,…,sK},s1Denotes the 1 st expansion word to be retrieved, s2Indicating the 2 nd expansion word to be retrieved, s3Denotes the 3 rd expansion word to be retrieved, sKRepresenting the K-th expansion word to be retrieved;
s13, when K is K +1, determining the relationship between K and K:
if K is less than or equal to K, returning to the step S12;
if K > K, return to step S14;
s14, arranging the association degrees in sequence from big to small, and taking the order of the association degrees firstThe expansion words to be searched corresponding to the relevance are used as the search expansion words, and the relevance degrees areIs a positive integer less than or equal to K.
In a preferred embodiment of the present invention, step S2 includes the following steps:
s21, generating a Tag label uniquely corresponding to the search expansion word for the search expansion word, wherein the method for generating the Tag label comprises the following steps:
s211, numbering all the search expansion words, namely a 1 st search expansion word, a 2 nd search expansion word, a 3 rd search expansion word, … … and a P-th search expansion word, wherein P is the total number of all the search expansion words; let p be 1;
s212, calculating the unique Tag corresponding to the pth search expansion word, wherein the calculation method comprises the following steps:
Tag labelp=Hashingj[extended wordsp],
wherein, Hashing [ ] represents Hashing operation, preferably MD5 operation is adopted;
extended wordsprepresenting the p-th search expansion word; p ═ 1, 2, 3, … … P; extended words1Indicating search extension words, 1 st2Indicating extended words, 2 nd search3Indicating extended words, 3 rd searchPRepresenting a pth search extensionA word;
Tag labelprepresents the p-th search extension wordspA corresponding unique Tag label; tag label1Represent 1 st search extended words1Corresponding unique Tag label, Tag label2Extended words representing search 2 nd2A corresponding unique Tag label; tag label3Represent the extended words of the 3 rd search3A corresponding unique Tag label; tag labelPRepresents the P-th search extension wordsPA corresponding unique Tag label;
j represents the number of expansions;
s213, P is P +1, and the sizes of P and P are determined as follows:
if P is less than P, go to step S22;
if P is not less than P, returning to step S212;
s22, judging whether the newly generated Tag exists in a Tag database, if not, storing the newly generated Tag in the Tag database to form one-to-one corresponding binding of the Tag in the Tag database and the search expansion word;
and S23, acquiring the address of the page to be displayed according to the search expansion words, attaching Tag labels corresponding to the search expansion words to the address of the page to be displayed, and displaying the page.
In a preferred embodiment of the present invention, in step S1, obtaining a first data traffic, where the first data traffic includes one or any combination of a display amount, a click amount, a cost amount, and a conversion amount; the acquired first data traffic is presented in one of a graph, a bar graph, or any combination in one of hourly, daily, monthly, quarterly. The first data traffic is obtained from the search engine provider (hundredths, google, dog, etc.). The display amount is the number of times of display on a display page after search by a keyword (search term); the click rate is the number of times of displaying and clicking a corresponding jump page on a display page after searching through a keyword (search term); cost estimate x λ1+Click amount×λ2The Cost amount, the Reveal amount, the Click amount, and the lambda are respectively expressed by the Cost amount, the Reveal amount, the Click amount, and the lambda1Represents a display cost coefficient, λ2Represents the click-through cost coefficient, λ2>λ1And λ1Is a positive number;conversion rate represents the Conversion amount.
In a preferred embodiment of the present invention, in step S1, a second data flow is obtained, where the second data flow includes one or any combination of a display amount, a click amount, a cost amount, and a conversion amount; and displaying the acquired second data flow in the form of one of a graph, a bar chart or any combination in the form of one of hourly, daily, monthly and quarterly. The second data traffic is obtained from a user. The display amount is the number of times of displaying on a display page through searching for the expansion words (keywords); the click rate is the number of times of displaying on a display page and jumping to a user page through searching for an expansion word (keyword); cost _ estimate' x λ3+Click amount′×λ4The Cost account ' represents the user Cost amount, the Reveal account ' represents the user display amount, the Click account ' represents the user Click amount, and lambda3Cost coefficient, lambda, representing the user exposure4Cost coefficient, λ, representing the user's click-through4>λ3And λ3Is a positive number;conversion rate' represents the user Conversion amount.
While embodiments of the invention have been shown and described, it will be understood by those of ordinary skill in the art that: various changes, modifications, substitutions and alterations can be made to the embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the claims and their equivalents.
Claims (10)
1. An enterprise digital marketing open system platform is characterized by comprising a search term acquisition module, a search expansion term module and a search result generation module;
the data output end of the search term acquisition module is connected with the data input end of the search expansion term module, and the data output end of the search expansion term module is connected with the data input end of the search result generation module;
the search term obtaining module is used for obtaining a search term;
the search expansion word module is used for generating search expansion words according to the search words acquired by the search word acquisition module;
and the retrieval result generating module is used for obtaining the retrieval result according to the retrieval expansion words generated by the retrieval expansion word module.
2. The open system platform for enterprise digital marketing according to claim 1, wherein in the search term obtaining module, the search term is obtained through an API interface.
3. The open system platform for enterprise digital marketing according to claim 1, characterized in that in the search expansion word module, the following steps are included:
s21, generating a Tag label uniquely corresponding to the search expansion word for the search expansion word;
s22, judging whether the newly generated Tag exists in a Tag database, if not, storing the newly generated Tag in the Tag database to form one-to-one corresponding binding of the Tag in the Tag database and the search expansion word;
and S23, acquiring the address of the page to be displayed according to the search expansion words, attaching Tag labels corresponding to the search expansion words to the address of the page to be displayed, and displaying the page.
4. The open system platform for enterprise digital marketing according to claim 1, wherein the search expansion word module further comprises a step of obtaining a first data traffic, wherein the first data traffic comprises one or any combination of exposure amount, click amount, cost amount and conversion amount; the acquired first data traffic is presented in one of a graph, a bar graph, or any combination in one of hourly, daily, monthly, quarterly.
5. The open system platform for enterprise digital marketing according to claim 1, wherein the retrieval result generation module further obtains a second data traffic, wherein the second data traffic includes one or any combination of exposure amount, click amount, cost amount and conversion amount; and displaying the acquired second data flow in the form of one of a graph, a bar chart or any combination in the form of one of hourly, daily, monthly and quarterly.
6. A method of an enterprise digital marketing open system is characterized by comprising the following steps:
s1, acquiring a search term, and generating a search expansion term according to the acquired search term;
s2, obtaining the search result according to the search expansion word generated in the step S1.
7. The method of claim 6, wherein in step S1, the search term is obtained from an API interface.
8. The method of the open system for enterprise digital marketing according to claim 6, wherein in step S2, the method comprises the following steps:
s21, generating a Tag label uniquely corresponding to the search expansion word for the search expansion word;
s213, P is P +1, and the sizes of P and P are determined as follows:
if P is less than P, go to step S22;
if P is not less than P, returning to step S212;
s22, judging whether the newly generated Tag exists in a Tag database, if not, storing the newly generated Tag in the Tag database to form one-to-one corresponding binding of the Tag in the Tag database and the search expansion word;
and S23, acquiring the address of the page to be displayed according to the search expansion words, attaching Tag labels corresponding to the search expansion words to the address of the page to be displayed, and displaying the page.
9. The method of the open system for digital marketing of enterprises in claim 6, wherein the step S1 further comprises obtaining a first data traffic, wherein the first data traffic comprises one or any combination of exposure amount, click amount, cost amount, and conversion amount; the acquired first data traffic is presented in one of a graph, a bar graph, or any combination in one of hourly, daily, monthly, quarterly.
10. The method of the open system for digital marketing of enterprises in claim 6, wherein the step S1 further comprises obtaining a second data traffic, wherein the second data traffic comprises one or any combination of exposure amount, click amount, cost amount, and conversion amount; and displaying the acquired second data flow in the form of one of a graph, a bar chart or any combination in the form of one of hourly, daily, monthly and quarterly.
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