CN104391698A - Event project generation and price calculation methods and devices - Google Patents

Event project generation and price calculation methods and devices Download PDF

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Publication number
CN104391698A
CN104391698A CN201410643403.8A CN201410643403A CN104391698A CN 104391698 A CN104391698 A CN 104391698A CN 201410643403 A CN201410643403 A CN 201410643403A CN 104391698 A CN104391698 A CN 104391698A
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CN
China
Prior art keywords
net purchase
campaign item
purchase platform
active
campaign
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201410643403.8A
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Chinese (zh)
Inventor
庞以新
张兴强
何明杰
傅强
王寻
章梦
何燕萍
王海潮
丘群业
胡建波
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China Construction Bank Corp
Original Assignee
China Construction Bank Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by China Construction Bank Corp filed Critical China Construction Bank Corp
Priority to CN201410643403.8A priority Critical patent/CN104391698A/en
Publication of CN104391698A publication Critical patent/CN104391698A/en
Pending legal-status Critical Current

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides event project generation and price calculation methods and devices. The event project generation method comprises the following steps of receiving an event project request from an online shopping platform, and providing a page on which a plurality of event rules are recorded for the online shopping platform; determining an event rule group in response to the selection of the online shopping platform to the event rules on the page, and further generating an event project corresponding to the online shopping platform (all the event rules in the event rule group are taken as rules for the event project). Therefore, the aim of providing event project support for the online shopping platform is fulfilled.

Description

A kind of campaign item generates and calculation of price method and device
Technical field
The application relates to technical field of software development, particularly relates to a kind of campaign item and generates and calculation of price method and device.
Background technology
Along with the raising of people's living standard, net purchase product more and more enters into daily life.Therefore, in order to meet the net purchase demand of people, increasing net purchase platform also progresses in the visual field of people, as: bank store, Taobao, Jingdone district etc.
Well-known; net purchase platform can release some campaign items in some time usually, as: advertising campaign, the end of the year of two 11 urge greatly, and; some specific active rules all can be comprised in each campaign item, as: expiring in two 11 advertising campaigns, subtracts, bag postal etc.
Summary of the invention
In view of this, the application provides a kind of campaign item to generate and calculation of price method and device, to be embodied as the object that net purchase platform provides campaign item to support.
To achieve these goals, the technical scheme that provides of the embodiment of the present invention is as follows:
A kind of campaign item generation method, comprising:
Receive the campaign item request that net purchase platform sends;
The page recording multiple active rule is provided to described net purchase platform;
Respond the selection of described net purchase platform for the active rule of the described page, determine active rule group;
Generate the campaign item corresponding with described net purchase platform, using all active rules in described active rule group as the rule of this campaign item.
Preferably, also comprise: the active tags corresponding with described campaign item is back to described net purchase platform.
Preferably, described campaign item request is the campaign item request that the trade company in this net purchase platform of net purchase platform forwarding sends.
Preferably, when described campaign item request be described net purchase platform forward this net purchase platform in trade company send campaign item request time,
The page recording multiple active rule is provided to described trade company;
Respond described net purchase platform audit and the described trade company forwarded for the selection of the active rule of the described page, determine active rule group.
Preferably, also comprise: push campaign item information according to the propelling movement rule pre-set, described propelling movement rule at least comprises destination address information.
Preferably, the destination address of described destination address information instruction is net purchase platform and/or electronic channel.
A kind of campaign item generating apparatus, comprising:
First receiving element, for receiving the campaign item request that net purchase platform sends;
Providing unit, for providing the page recording multiple active rule to described net purchase platform;
Determining unit, for responding the selection of described net purchase platform for the active rule of the described page, determines active rule group;
Generation unit, for generating the campaign item corresponding with described net purchase platform, using all active rules in described active rule group as the rule of this campaign item.
Preferably, also comprise:
Return unit, for the active tags corresponding with described campaign item is back to described net purchase platform.
A calculation of price method for campaign item, comprising:
Receive transaction request, wherein carry mark and the order of net purchase platform;
Determine the campaign item of corresponding described mark, obtain the active rule group of this campaign item;
Use all active rules in described active rule group to calculate the price in described order, obtain campaign prices and feed back to described net purchase platform.
A calculation of price device for campaign item, comprising:
Second receiving element, for receiving transaction request, wherein carries mark and the order of net purchase platform;
Acquiring unit, for determining the campaign item of corresponding described mark, obtains the active rule group of this campaign item;
Computing unit, for using all active rules in described active rule group to calculate the price in described order, obtaining campaign prices and feeding back to described net purchase platform.
The application provides a kind of campaign item to generate and calculation of price method and device, by receiving the campaign item request of net purchase platform transmission, provides the page recording multiple active rule to net purchase platform; And respond the selection of this net purchase platform for the active rule of the page, determine active rule group, and then generate the campaign item (all active rules in active rule group as the rule of this campaign item) corresponding with this net purchase platform, to be embodied as the object that net purchase platform provides campaign item to support.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only embodiments of the invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to the accompanying drawing provided.
A kind of campaign item that Fig. 1 provides for the embodiment of the present application one generates method flow diagram;
The structural representation of a kind of campaign item generating apparatus that Fig. 2 provides for the embodiment of the present application two;
The calculation of price method flow diagram of a kind of campaign item that Fig. 3 provides for the embodiment of the present application three;
The structural representation of the calculation of price device of a kind of campaign item that Fig. 4 provides for the embodiment of the present application four.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Embodiment one:
A kind of campaign item that Fig. 1 provides for the embodiment of the present application one generates method flow diagram.
As shown in Figure 1, the method comprises:
The campaign item request that S101, reception net purchase platform send;
Concrete, net purchase platform can release some campaign items in some time usually, this campaign item preferably marketing activity project, as: two 11 advertising campaigns.
Concrete, when net purchase platform needs to release campaign item, usually first send campaign item request.
S102, provide the page recording multiple active rule to net purchase platform;
Concrete, when after the campaign item request receiving the transmission of net purchase platform, need provide to this net purchase platform the page recording multiple active rule, net purchase platform operation maintenance personnel can select its active rule needed by this page.
S103, response net purchase platform, for the selection of the active rule of the page, determine active rule group;
Concrete, after the operation maintenance personnel of net purchase platform selects corresponding active rule by the page, then determine the active rule group be made up of each active rule of net purchase platform selecting.
S104, generate the campaign item corresponding with net purchase platform, using all active rules in active rule group as the rule of this campaign item.
Concrete, after determining active rule group, then generate the campaign item corresponding with net purchase platform, this campaign item is using all active rules in active rule group as the rule of this campaign item.
The application provides a kind of campaign item generation method, by receiving the campaign item request that net purchase platform sends, provides the page recording multiple active rule to net purchase platform; And respond the selection of this net purchase platform for the active rule of the page, determine active rule group, and then generate the campaign item (all active rules in active rule group as the rule of this campaign item) corresponding with this net purchase platform, to be embodied as the object that net purchase platform provides campaign item to support.
Concrete, in order to improve campaign item formation speed and generation campaign item in the dirigibility of active rule, not only can respond the selection of the active rule that net purchase platform carries out for the page, the setting of net purchase platform to the parameter item of the active rule selected by it can also be responded, as: response net purchase platform, to the setting of the parameter item that the full deactivation selected by it is moved, is revised as full 300 and is subtracted 50.Like this, only need select completely to subtract active rule, and its parameter item is arranged, avoid the step need selecting concrete active rule (as: full 300 subtract 50) in the page, not only increase active rule formation speed, also assures that the dirigibility of the active rule of generation.
In a kind of campaign item generation method that the embodiment of the present application provides, also comprise: the active tags corresponding with campaign item is back to net purchase platform.
Concrete, the corresponding active tags of each active rule in campaign item, as: completely subtract active tags, bag postal active tags etc.
The application is by being back to net purchase platform by the active tags corresponding with campaign item, user can being made when browsing the commodity of this campaign item of participation in this net purchase platform, being understood the concrete active rule of this project activity by the active tags that these commodity are shown.
In a kind of campaign item generation method that the embodiment of the present application provides, campaign item request also can be the campaign item request that the trade company in this net purchase platform of net purchase platform forwarding sends.
Concrete, in a kind of campaign item generation method that the embodiment of the present application provides, campaign item request can send for net purchase platform, also can be the campaign item request of the trade company's transmission in this net purchase platform of this net purchase platform forwarding.
When net purchase platform needs to release project activity, as: two 11 is movable, and it directly can be controlled to send campaign item request by the operation maintenance personnel of this net purchase platform; When certain trade company in net purchase platform wants the campaign item releasing oneself, it needs the net purchase platform this campaign item request being sent to its place, and then this campaign item request is forwarded by this net purchase platform.
Concrete, in a kind of campaign item generation method that the embodiment of the present application provides, when campaign item request be net purchase platform forward this net purchase platform in trade company send campaign item request time, the page recording multiple active rule is provided to net purchase platform, response net purchase platform, for the selection of the active rule of the page, determines that the process of active rule group is:
1, the page recording multiple active rule is provided to trade company;
Concrete, provide the process of the page recording multiple active rule to be to trade company: for the trade company carrying out campaign item request forward by this net purchase platform provides the page recording multiple active rule, this page is also transmitted to trade company by net purchase platform.
2, respond net purchase platform audit and the trade company forwarded for the selection of the active rule of the page, determine active rule group.
Concrete, the selection of trade company for the active rule of the page is forwarded by net purchase platform, and net purchase platform is before forwarding this selection, can audit each active rule in this selection, as: whether conflict between each active rule that examination & verification is selected, whether the parameter item audited in each active rule is sky etc.
The application by the campaign item request that forwarded trade company by net purchase platform and send, the page is transmitted to trade company and trade company forwarded the selection that the active rule on the page carries out, and then to achieve as trade company oneself activity of constructing project provides the object of the project support.
In a kind of campaign item generation method that the embodiment of the present application provides, also comprise: push campaign item information according to the propelling movement rule pre-set, push rule and at least comprise destination address information.
Concrete, campaign item information preferably: active theme (active theme " two 11 is short greatly " seen in net purchase platform) etc.
Below be only the optimal way of the embodiment of the present application, inventor can also arrange arbitrarily the concrete manifestation form of campaign item information according to the demand of oneself, as: animation etc.
Concrete, the destination address of destination address information instruction is net purchase platform and/or electronic channel.
Below be only the optimal way of the embodiment of the present application, inventor can also arrange arbitrarily the destination address of destination address information instruction according to the demand of oneself, do not limit at this.
The embodiment of the present application pushes campaign item information according to the propelling movement rule pre-set, make campaign item information to be placed on/net purchase the platform of this campaign item pending, or be placed on other electronic channels, think that this campaign item realizes propaganda function, improve the propaganda strength of this campaign item.
Embodiment two:
The structural representation of a kind of campaign item generating apparatus that Fig. 2 provides for the embodiment of the present application two.
As shown in Figure 2, this device comprises: the first receiving element 11, providing unit 12, determining unit 13 and the generation unit 14 that are connected successively, wherein:
First receiving element 11, for receiving the campaign item request that net purchase platform sends;
Providing unit 12, for providing the page recording multiple active rule to net purchase platform;
Determining unit 13, for responding the selection of net purchase platform for the active rule of the page, determines active rule group;
Generation unit 14, for generating the campaign item corresponding with net purchase platform, using all active rules in active rule group as the rule of this campaign item.
In a kind of campaign item generating apparatus that the embodiment of the present application provides, also comprise: return unit, for the active tags corresponding with campaign item is back to net purchase platform.
The application provides a kind of campaign item generating apparatus, by receiving the campaign item request that net purchase platform sends, provides the page recording multiple active rule to net purchase platform; And respond the selection of this net purchase platform for the active rule of the page, determine active rule group, and then generate the campaign item (all active rules in active rule group as the rule of this campaign item) corresponding with this net purchase platform, to be embodied as the object that net purchase platform provides campaign item to support.
Embodiment three:
The calculation of price method flow diagram of a kind of campaign item that Fig. 3 provides for the embodiment of the present application three.
As shown in Figure 3, the method comprises:
S201, reception transaction request, wherein carry mark and the order of net purchase platform;
Concrete, after user places an order to the commodity in net purchase platform, corresponding transaction request will be sent, in this transaction request, carry mark and the order of this net purchase platform.
S202, determine the campaign item of corresponding mark to obtain the active rule group of this campaign item;
All active rules in S203, use active rule group calculate the price in order, obtain campaign prices and feed back to net purchase platform.
Concrete, for each active rule in active rule group, calculate the price that this order should be preferential one by one, and (as: feed back to the postal of net purchase platform bag, postage is 0 to answer preferential price to feed back to net purchase platform each calculating; Full 300 subtract 50, preferential 50 yuan etc.).
On the above-mentioned basis having calculated the price that order should be preferential for each active rule in active rule group, also can feed back to the real price of this order of net purchase platform, that is: user is when buying the article in this order, the price that reality need pay.
The embodiment of the present application, by providing a kind of campaign item calculation of price method, makes the order for participating in this campaign item provide the numerical procedure of price, to avoid providing calculating by net purchase platform, and cause take the problems such as net purchase platform hardware resource.
Embodiment four:
The structural representation of the calculation of price device of a kind of campaign item that Fig. 4 provides for the embodiment of the present application four.
As shown in Figure 4, this device comprises: the second receiving element 21, acquiring unit 22 and the computing unit 23 that are connected successively, wherein:
Second receiving element 21, for receiving transaction request, wherein carries mark and the order of net purchase platform;
Acquiring unit 22, for determining the campaign item of corresponding mark, obtains the active rule group of this campaign item;
Computing unit 23, for using all active rules in active rule group to calculate the price in order, obtaining campaign prices and feeding back to net purchase platform.
The embodiment of the present application, by providing a kind of campaign item calculation of price device, makes the order for participating in this campaign item provide the numerical procedure of price, to avoid providing calculating by net purchase platform, and cause take the problems such as net purchase platform hardware resource.
In this instructions, each embodiment adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar portion mutually see.For device disclosed in embodiment, because it corresponds to the method disclosed in Example, so description is fairly simple, relevant part illustrates see method part.
Below be only the preferred implementation of the application, those skilled in the art understood or realizes the application.To be apparent to one skilled in the art to the multiple amendment of these embodiments, General Principle as defined herein when not departing from the spirit or scope of the application, can realize in other embodiments.Therefore, the application can not be restricted to these embodiments shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.

Claims (10)

1. a campaign item generation method, is characterized in that, comprising:
Receive the campaign item request that net purchase platform sends;
The page recording multiple active rule is provided to described net purchase platform;
Respond the selection of described net purchase platform for the active rule of the described page, determine active rule group;
Generate the campaign item corresponding with described net purchase platform, using all active rules in described active rule group as the rule of this campaign item.
2. method according to claim 1, is characterized in that, also comprises: the active tags corresponding with described campaign item is back to described net purchase platform.
3. method according to claim 1, is characterized in that, described campaign item request is the campaign item request that the trade company in this net purchase platform of net purchase platform forwarding sends.
4. method according to claim 3, is characterized in that, when described campaign item request be described net purchase platform forward this net purchase platform in trade company send campaign item request time,
The page recording multiple active rule is provided to described trade company;
Respond described net purchase platform audit and the described trade company forwarded for the selection of the active rule of the described page, determine active rule group.
5. method according to claim 1, is characterized in that, also comprises: push campaign item information according to the propelling movement rule pre-set, described propelling movement rule at least comprises destination address information.
6. method according to claim 5, is characterized in that, the destination address of described destination address information instruction is net purchase platform and/or electronic channel.
7. a campaign item generating apparatus, is characterized in that, comprising:
First receiving element, for receiving the campaign item request that net purchase platform sends;
Providing unit, for providing the page recording multiple active rule to described net purchase platform;
Determining unit, for responding the selection of described net purchase platform for the active rule of the described page, determines active rule group;
Generation unit, for generating the campaign item corresponding with described net purchase platform, using all active rules in described active rule group as the rule of this campaign item.
8. device according to claim 7, is characterized in that, also comprises:
Return unit, for the active tags corresponding with described campaign item is back to described net purchase platform.
9. a calculation of price method for campaign item, is characterized in that, comprising:
Receive transaction request, wherein carry mark and the order of net purchase platform;
Determine the campaign item of corresponding described mark, obtain the active rule group of this campaign item;
Use all active rules in described active rule group to calculate the price in described order, obtain campaign prices and feed back to described net purchase platform.
10. a calculation of price device for campaign item, is characterized in that, comprising:
Second receiving element, for receiving transaction request, wherein carries mark and the order of net purchase platform;
Acquiring unit, for determining the campaign item of corresponding described mark, obtains the active rule group of this campaign item;
Computing unit, for using all active rules in described active rule group to calculate the price in described order, obtaining campaign prices and feeding back to described net purchase platform.
CN201410643403.8A 2014-11-06 2014-11-06 Event project generation and price calculation methods and devices Pending CN104391698A (en)

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CN107730288A (en) * 2016-08-11 2018-02-23 凡学(上海)教育科技有限公司 A kind of electric business promotion wholesale price management platform and management method
CN109118269A (en) * 2018-07-12 2019-01-01 北京金山云网络技术有限公司 Configuration method, device, electronic equipment and the storage medium of commercial activities rule
CN112586878A (en) * 2020-12-29 2021-04-02 国网汇通金财(北京)信息科技有限公司 System, method and device for activity item generation and price calculation

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Application publication date: 20150304