CN104361504A - Intelligent delivery system of advertising spaces - Google Patents
Intelligent delivery system of advertising spaces Download PDFInfo
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- CN104361504A CN104361504A CN201410578630.7A CN201410578630A CN104361504A CN 104361504 A CN104361504 A CN 104361504A CN 201410578630 A CN201410578630 A CN 201410578630A CN 104361504 A CN104361504 A CN 104361504A
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Abstract
The invention relates to the field of intelligent delivery of advertising spaces and discloses an intelligent delivery system of the advertising spaces. The intelligent delivery system comprises a data acquisition module and an index decomposition module; the data acquisition module acquires attention degree of the advertising spaces from outside and transmits the attention degree to the index decomposition module; the index decomposition module comprises an advertisement distribution unit and a completion monitoring unit; the advertisement distribution unit distributes Nth advertising spaces for each advertisement according to the attention degree and target transmission results of each advertisement; the completion monitoring unit focuses on completion of the target transformation results of each advertisement in real time and feeds back the completion to the advertisement distribution unit, distribution of the advertising spaces of each advertisement is dynamically adjusted through the advertisement distribution unit, and N is a natural number. After the advertising spaces are distributed for each advertisement, the advertising spaces are dynamically distributed according to the completion of each advertisement, so that the advertising spaces can be distributed reasonably, the target transformation results of each advertisement can be assuredly completed within limited delivery time, and benefit of advertising agencies is guaranteed.
Description
Technical field
The present invention relates to a kind of intelligent jettison system of advertisement position, particularly based on the intelligent jettison system of the advertisement position of webpage.
Background technology
Web page contents advertisement is use Keywords matching strategy to carry out advertisement putting under normal circumstances, namely the Advertisement Server of network side is analyzed the content of pages that user browses, extract the keyword satisfied condition, then in advertisement base, this keyword is mated with advertisement, and the advertisement of coupling is returned to webpage, be presented to the user browsed.In the method, the input of advertisement just relies on keyword, does not consider the degree of concern of each advertisement position, thus makes some advertisement not reach gray expectation within the limited release time, compromises gray interests; Or taking limited advertisement position for a long time for reaching gray expectation, wasting web page resources.
Summary of the invention
The object of the present invention is to provide a kind of intelligent jettison system of advertisement position, advertisement potential energy is reasonably arranged, make full use of web page resources and ensure gray interests.
For solving the problems of the technologies described above, embodiments of the present invention provide a kind of intelligent jettison system of advertisement position, and described intelligent jettison system comprises data acquisition module and index decomposition module, and described data acquisition module is connected with described index decomposition module;
Described data acquisition module can obtain the attention rate of each advertisement position from outside, and sends the attention rate of each advertisement position to index decomposition module;
Described index decomposition module comprises advertisement allocation units and completeness monitoring means; Described advertisement allocation units receive the attention rate of each advertisement position, and are that each advertisement distributes N number of advertisement position according to the target transformation result of each advertisement; The completeness of the target transformation result of each advertisement of described completeness monitoring means Real-Time Monitoring, and the completeness of each advertisement is fed back to described advertisement allocation units, distributed by the advertisement position of each advertisement of advertisement allocation units dynamic conditioning, wherein N is natural number.
Described target transformation result refers to the number of times of the transformation result that each advertisement presets, and described transformation result refers to the valid function to advertisement.
Embodiment of the present invention in terms of existing technologies, after distributing advertisement for each advertisement, the completeness of each advertising objective transformation result of real-time concern, and distribute according to the advertisement position of each advertisement of size dynamic conditioning of completeness, thus make the distribution of advertisement position more reasonable, ensure that each advertisement can complete target transformation result within the limited release time, gray interests are protected.
Further, described attention rate is the conversion ratio of advertisement position; Described conversion ratio is the number of times of transformation result and the ratio of number of clicks of advertisement position in default a period of time; Or described attention rate is the conversion efficiency of advertisement position; Described conversion efficiency is the number of times of the transformation result of advertisement position in a day.Diversified attention rate judgment criteria makes embodiment of the present invention more flexible.The judgment criteria using conversion ratio as attention rate if it should be noted that, wherein said default a period of time is generally not less than 30 days, can increase the credibility of the attention rate of each advertisement position like this.
Further, described intelligent jettison system is connected with a third-party server, and described server can calculate the attention rate of each advertisement position, and sends described attention rate to described data acquisition module.Give third party by the acquisition of attention rate, reduce the workload of described intelligent jettison system, improve the work efficiency of described intelligent jettison system.
Further, described data acquisition module comprises advertisement position acquiring unit and advertisement position judging unit, and described advertisement position acquiring unit is connected with described advertisement position judging unit;
After described advertisement position acquiring unit gets the attention rate of each advertisement position, send it to described advertisement position judging unit, judge whether each advertisement position can participate in smart allocation by described advertisement position judging unit, the attention rate that described advertisement position judging unit only can participate in the advertisement position of smart allocation sends to described index decomposition module.Advertisement position is divided into the advertisement position participating in smart allocation and the advertisement position not participating in smart allocation, facilitates the later stage to the management of advertisement position, make advertisement distribution have more perspective.
Further, described index decomposition module also comprises urgency judging unit, and described urgency judging unit is connected with described advertisement allocation units;
Described urgency judging unit carries out the judgement of urgency in conjunction with release time of each advertisement and target transformation result to each advertisement, and judged result is sent to described advertisement allocation units, described advertisement allocation units are preferably the high advertisement of urgency and distribute advertisement position, and the advertisement that urgency is higher, distribute the advertisement position that attention rate is higher.Thus add dirigibility and the practicality of embodiment of the present invention.
Further, described intelligent jettison system also comprises webpage matching module; Described webpage matching module can carry out matching degree judgement in conjunction with the content of the type of advertisement and webpage to both, if both couplings, then the advertisement position of this advertisement is assigned to described webpage; If both do not mate, then described webpage matching module sends refusal request, and again carries out advertising matches for described webpage.Adline and web page contents are matched, has taken into account the interest of page viewers, more can increase the attractive force of advertisement to page viewers, improve the probability that advertisement is clicked.
Accompanying drawing explanation
Fig. 1 is the structural representation of the intelligent jettison system of advertisement position according to first embodiment of the invention;
Fig. 2 is the schematic diagram of the inverse ratio principle of the intelligent jettison system of advertisement position according to first embodiment of the invention;
Fig. 3 is the structural representation of the intelligent jettison system of advertisement position according to second embodiment of the invention;
Fig. 4 is the schematic diagram of the direct ratio principle of the intelligent jettison system of advertisement position according to third embodiment of the invention.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, the embodiments of the present invention are explained in detail.But, persons of ordinary skill in the art may appreciate that in each embodiment of the present invention, proposing many ins and outs to make reader understand the application better.But, even without these ins and outs with based on the many variations of following embodiment and amendment, each claim of the application technical scheme required for protection also can be realized.
First embodiment of the present invention relates to a kind of intelligent jettison system of advertisement position.As shown in Figure 1, this intelligent jettison system comprises data acquisition module 1 and index decomposition module 2, and data acquisition module 1 is connected with index decomposition module 2.
Data acquisition module 1 can obtain the attention rate of each advertisement position from outside, and sends the attention rate of each advertisement position to index decomposition module 2.
Index decomposition module 2 comprises advertisement allocation units 3 and completeness monitoring means 4; Advertisement allocation units 3 receive the attention rate of each advertisement position, and are that each advertisement distributes N number of advertisement position according to the target transformation result of each advertisement; Completeness monitoring means 4 regularly pays close attention to the completeness of the target transformation result of each advertisement, and the completeness of each advertisement is fed back to described advertisement allocation units 3, and distributed by the advertisement position of each advertisement of advertisement allocation units 3 dynamic conditioning, wherein N is natural number.
Target transformation result refers to the number of times of the transformation result that each advertisement presets, described transformation result refers to the valid function of advertisement, it comprises one of following or its combination in any: advertisement viewer is to the message of advertisement, advertisement viewer is by the communication records of callback system and customer service, advertisement viewer to be exchanged with customer service by phone and passes through the record confirmed, advertisement viewer stops at advertisement page and exceedes the default time etc., it is worth mentioning that, in the present embodiment, Preset Time is not less than 1 minute.
It should be noted that, the target transformation result of each advertisement carries out setting according to the budget amount of each advertisement putting, namely the budget amount of each advertisement converted to the quantity of valid function.
Specifically, intelligent jettison system is also provided with monitoring modular 5, and monitoring modular 5 is connected with data acquisition module 1; Monitoring modular 5 can monitor the number of clicks of each advertisement position and the number of times of transformation result, and calculate the number of times of transformation result and the ratio of number of clicks of each advertisement position in default a period of time, draw the conversion ratio of each advertisement position, in the present embodiment, we weigh the conversion ratio of each advertisement position the attention rate of each advertisement position as standard, namely the conversion ratio of each advertisement position is higher, and its attention rate is higher; Similarly, the conversion ratio of advertisement position is lower, then think that its attention rate is lower.It should be noted that default a period of time mentioned here is generally not less than 30 days, the credibility of the attention rate of each advertisement position can be increased like this.It is worth mentioning that, we also can weigh the attention rate of each advertisement as standard by conversion efficiency, conversion efficiency is the number of times of the transformation result of advertisement position in a day.Monitoring modular 5 is obtaining the attention rate of each advertisement position, sends it to data acquisition module 1.
Data acquisition module 1 comprises advertisement position acquiring unit 6 and advertisement position judging unit 7.After advertisement position acquiring unit 6 gets the attention rate of each advertisement position, send it to advertisement position judging unit 7, judge whether each advertisement position can participate in smart allocation by advertisement position judging unit 7, and the advertisement position that can not participate in smart allocation does mark, the attention rate that can participate in the advertisement position of smart allocation sends to the advertisement allocation units 3 of index decomposition module 2, by advertisement allocation units 3 according to the target transformation result of each advertisement and the time of input be each advertisement distribute advertisement position.It should be noted that the acquisition of the target transformation result of each advertisement and the time of input, can, after the information such as the artificial budget amount according to each advertising input calculate, be directly inputted in advertisement allocation units 3; Also can obtain from monitoring modular 5, the information such as budget amount by each advertising input is input in monitoring modular 5, calculate the target transformation result of each advertisement by monitoring modular 5 and need the time of input, when data acquisition module 1 obtains the attention rate of each advertisement position from monitoring modular 5, also obtain the target transformation result of each advertisement and the time of input in the lump, and all information got are sent to the advertisement allocation units 3 of index decomposition module 2.
Advertisement allocation units 3 comprise advertisement position and tentatively distribute subelement 8 and ad elements judgment sub-unit 9.After advertisement position tentatively distributes the attention rate of the advertisement position of subelement 8 reception participation smart allocation, according to the target transformation result of each advertisement and the time of input, and be each advertisement dynamic assignment advertisement position according to inverse ratio principle, as shown in Figure 2, namely just started as the high advertisement position of each advertisement selection attention rate, the completeness of the target transformation result of each advertisement position is paid close attention in real time by completeness monitoring means 4, along with the increase gradually of the completeness of the target transformation result of each advertisement, it is the advertisement position that each advertisement distribution attention rate reduces gradually again that advertisement distributes subelement 8.It is worth mentioning that, because the material of advertisement can picture, word, animation and video, and each advertisement position also has its set appearance form, so when advertisement position tentatively distributes subelement 8 for advertisement distribution advertisement position, the content that ad elements judgment sub-unit 9 can judge advertisement whether with the type matching of advertisement position, if both couplings, ad elements judgment sub-unit 9 can allow both couplings, otherwise, ad elements judgment sub-unit 9 can be refused, and it will be advertisement selection advertisement position again that advertisement distributes subelement 8.
It should be noted that, if the completeness that completeness monitoring means 4 monitors the target transformation result of arbitrary advertisement reaches 100% being less than in the default release time, then completeness monitoring means 4 sends the request of rolling off the production line in advance, and the attention rate of the advertisement position of this advertisement will be resend tentatively distribute subelement 8 to advertisement position, tentatively distributing subelement 8 for advertisement position is that it distributes advertisement again.If completeness monitoring means 4 monitors the release time that arbitrary advertisement is being preset and reaches 100%, then completeness monitoring means 4 sends the request of rolling off the production line, and the attention rate of the advertisement position of this advertisement will be resend tentatively distribute subelement 8 to advertisement position, tentatively distributing subelement 8 for advertisement position is that it distributes advertisement again.
In addition, index decomposition module 2 also comprises urgency judging unit 10, and urgency judging unit 10 is connected with advertisement allocation units 3; Urgency judging unit 10 can carry out the judgement of urgency in conjunction with the release time of each advertisement and target transformation result to each advertisement, and be its sequence according to the size of urgency, and ranking results is sent to advertisement allocation units 3, advertisement allocation units 3 are according to ranking results, be preferably the high advertisement of urgency and distribute advertisement position, and the advertisement that urgency is higher, distribute the advertisement position that attention rate is higher.It is worth mentioning that, the completeness monitoring the target transformation result of arbitrary advertisement when completeness monitoring means 4 is less, and when can not complete remaining target transformation result according to original advertisement position distribution principle within the remaining release time, advertisement allocation units 3 also can according to its urgency level again for it distributes advertisement position on time.
In addition, this intelligent jettison system also comprises webpage matching module 11, and webpage matching module 11 is connected with index decomposition module 2.When the advertisement allocation units 3 in index decomposition module 2 are after each advertisement distributes advertisement position, webpage matching module 11 can carry out matching degree judgement in conjunction with the content of the type of advertisement and webpage to both, if both couplings, then the advertisement position of this advertisement is assigned to this webpage, when this webpage is opened, this advertisement will be shown; If both do not mate, then webpage matching module 11 can refuse request, and is this webpage match advertisements again.Doing like this, is the interest in order to take into account page viewers, increases advertisement to the attractive force of page viewers, improves the probability that advertisement is clicked.
Second embodiment of the present invention relates to a kind of intelligent jettison system of advertisement position.Second embodiment is roughly the same with the first embodiment, and key distinction part is: in the first embodiment, and intelligent jettison system is provided with monitoring modular 5, and calculates the conversion ratio of each advertisement position by monitoring modular 5, obtains the attention rate of each advertisement position; And in second embodiment of the invention, as shown in Figure 3, the attention rate of each advertisement position obtains from third-party server 12, and this server 12 is connected with intelligent jettison system, and sends the attention rate of each advertisement position calculated to data acquisition module 1.This Design Mode alleviates the workload of this intelligent jettison system, improves the efficiency of this intelligent jettison system.
3rd embodiment of the present invention relates to a kind of intelligent jettison system of advertisement position.3rd embodiment is roughly the same with the second embodiment, key distinction part is: in this second embodiment, after advertisement position tentatively distributes the attention rate of the advertisement position of subelement 8 reception participation smart allocation, foundation inverse ratio principle is that each advertisement distributes advertisement position, namely just started as the high advertisement position of each advertisement selection attention rate, the completeness of each advertisement position is paid close attention in real time by completeness monitoring means 4, along with the increase gradually of the completeness of the target transformation result of each advertisement, it is the advertisement position that each advertisement distribution attention rate reduces gradually again that advertisement position tentatively distributes subelement 8.And in third embodiment of the invention, as shown in Figure 4, after advertisement position tentatively distributes the attention rate of the advertisement position of subelement 8 reception participation smart allocation, foundation direct ratio principle is that each advertisement distributes advertisement position, namely just started as the lower advertisement position of each advertisement selection attention rate, the completeness of the target transformation result of each advertisement position is paid close attention in real time by completeness monitoring means 4, along with the increase gradually of the completeness of the target transformation result of each advertisement, it is the advertisement position that each advertisement distribution attention rate increases gradually again that advertisement position tentatively distributes subelement 8.
Persons of ordinary skill in the art may appreciate that the respective embodiments described above realize specific embodiments of the invention, and in actual applications, various change can be done to it in the form and details, and without departing from the spirit and scope of the present invention.
Claims (12)
1. an intelligent jettison system for advertisement position, is characterized in that, described intelligent jettison system comprises data acquisition module and index decomposition module, and described data acquisition module is connected with described index decomposition module;
Described data acquisition module obtains the attention rate of each advertisement position, and sends the attention rate of each advertisement position to index decomposition module;
Described index decomposition module comprises advertisement allocation units and completeness monitoring means; Described advertisement allocation units receive the attention rate of each advertisement position, and are that each advertisement distributes N number of advertisement position according to the target transformation result of each advertisement; The completeness of the target transformation result of each advertisement of described completeness monitoring means Real-Time Monitoring, and the completeness of each advertisement is fed back to described advertisement allocation units, distributed by the advertisement position of each advertisement of advertisement allocation units dynamic conditioning, wherein N is natural number;
Described target transformation result refers to the quantity of the transformation result that each advertisement presets, and described transformation result refers to the valid function to advertisement.
2. the intelligent jettison system of advertisement position according to claim 1, it is characterized in that, if the completeness that described completeness monitoring means monitors the target transformation result of arbitrary advertisement reaches 100% being less than in the default release time, then described completeness monitoring means sends the request of rolling off the production line in advance, and will resend the attention rate of the advertisement position of this advertisement to described advertisement allocation units.
3. the intelligent jettison system of advertisement position according to claim 1, is characterized in that, described advertisement allocation units adopt direct ratio principle to be that each advertisement distributes advertisement position;
Described direct ratio principle is: described advertisement allocation units are first for each advertisement distributes attention rate low advertisement position, along with the completeness of the target transformation result of advertisement increases gradually, described advertisement allocation units are the advertisement position that each advertisement distribution attention rate increases gradually again.
4. the intelligent jettison system of advertisement position according to claim 1, is characterized in that, described advertisement allocation units adopt inverse ratio principle to be that each advertisement distributes advertisement position;
Described inverse ratio principle is: described advertisement allocation units are first for each advertisement distributes attention rate high advertisement position, along with the completeness of the target transformation result of advertisement increases gradually, described advertisement allocation units are the advertisement position that each advertisement distribution attention rate reduces gradually again.
5. the intelligent jettison system of advertisement position according to claim 1, is characterized in that, described valid function comprises one of following or its combination in any:
Advertisement viewer is to the message of advertisement, and advertisement viewer is by the communication records of callback system and customer service, and advertisement viewer to be exchanged with customer service by phone and passes through the record confirmed, advertisement viewer stops at advertisement page and exceedes the default time.
6. the intelligent jettison system of advertisement position according to claim 1, is characterized in that, described attention rate is the conversion ratio of advertisement position; Described conversion ratio is the number of times of transformation result and the ratio of number of clicks of advertisement position in default a period of time;
Or described attention rate is the conversion efficiency of advertisement position; Described conversion efficiency is the number of times of the transformation result of advertisement position in a day.
7. the intelligent jettison system of advertisement position according to claim 1, is characterized in that, described intelligent jettison system also comprises monitoring modular, and described monitoring modular is connected with described data acquisition module; The number of clicks of each advertisement position of described monitoring module monitors and the number of times of transformation result, calculate the attention rate of each advertisement position, and send described attention rate to described data acquisition module.
8. the intelligent jettison system of advertisement position according to claim 1, it is characterized in that, described intelligent jettison system is connected with a third-party server, and described server calculates the attention rate of each advertisement position, and sends described attention rate to described data acquisition module.
9. the intelligent jettison system of advertisement position according to claim 1, is characterized in that, described data acquisition module comprises advertisement position acquiring unit and advertisement position judging unit, and described advertisement position acquiring unit is connected with described advertisement position judging unit;
After described advertisement position acquiring unit gets the attention rate of each advertisement position, send it to described advertisement position judging unit, judge whether each advertisement position can participate in smart allocation by described advertisement position judging unit, the attention rate that described advertisement position judging unit only can participate in the advertisement position of smart allocation sends to described index decomposition module.
10. the intelligent jettison system of advertisement position according to claim 1, is characterized in that, described index decomposition module also comprises urgency judging unit, and described urgency judging unit is connected with described advertisement allocation units;
Described urgency judging unit carries out the judgement of urgency in conjunction with release time of each advertisement and target transformation result to each advertisement, and judged result is sent to described advertisement allocation units, described advertisement allocation units are preferably the high advertisement of urgency and distribute advertisement position, and the advertisement that urgency is higher, distribute the advertisement position that attention rate is higher.
The intelligent jettison system of 11. advertisement positions according to claim 9, is characterized in that, described advertisement allocation units comprise advertisement position and tentatively distribute subelement and ad elements judgment sub-unit;
Described advertisement position tentatively distributes the attention rate that subelement receives the advertisement position participating in smart allocation, and is that each advertisement distributes N number of advertisement position according to the target transformation result of each advertisement;
The material that described ad elements judgment sub-unit judges advertisement whether with the type matching of the advertisement position be assigned with, if both do not mate, then described ad elements judgment sub-unit to described advertisement position tentatively distribute subelement send refusal request, described advertisement position tentatively distribute subelement again for advertisement distribution advertisement position; If both match, described ad elements judgment sub-unit can tentatively be distributed subelement to described advertisement position and be sent permission request, then this advertisement position is successfully distributed to this advertisement;
Described material is the displaying type of advertisement, and it comprises word, figure, animation and video.
The intelligent jettison system of 12. advertisement positions according to claim 1, is characterized in that, described intelligent jettison system also comprises webpage matching module;
Described webpage matching module is for carrying out the judgement of matching degree by the content of the type of advertisement and webpage, if both couplings, then the advertisement position of this advertisement is assigned to described webpage; If both do not mate, then described webpage matching module sends refusal request, and again carries out advertising matches for described webpage.
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