CN104244032B - Push the method and apparatus of multi-medium data - Google Patents

Push the method and apparatus of multi-medium data Download PDF

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Publication number
CN104244032B
CN104244032B CN201410462363.7A CN201410462363A CN104244032B CN 104244032 B CN104244032 B CN 104244032B CN 201410462363 A CN201410462363 A CN 201410462363A CN 104244032 B CN104244032 B CN 104244032B
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medium data
data
page
template
access point
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CN104244032A (en
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陈明龙
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

The invention discloses a kind of method and apparatus pushing multi-medium data, belong to networking technology area.Described method comprises: the multimedia data request of receiving terminal, and described multimedia data request at least carries the facility information of the described terminal access point of successful connection; According to described facility information, determine multi-medium data to be pushed; According to appointment template and described multi-medium data, generate and push the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page; The described propelling movement page is sent to described terminal.The present invention, by when receiving the multimedia data request of this terminal, according to this appointment template and multi-medium data to be pushed, generating and pushing the page, sending this propelling movement page to this terminal.This appointment template, for specifying the form pushing the page, avoids propelling movement page formatting in disorder, enhances logic, not easily cause harassing and wrecking to user, can effectively improve Products Show success rate.

Description

Push the method and apparatus of multi-medium data
Technical field
The present invention relates to networking technology area, particularly a kind of method and apparatus pushing multi-medium data.
Background technology
Along with developing rapidly of radio network technique, the demand of user to wireless network is also more and more higher.In order to attract user, businessman can provide free any wireless network services, and namely businessman provides access point and password, and the password that user provides according to businessman is connected to this access point by terminal, realizes getting online without being tethered to a cable.
In order to expand the influence power of product, businessman can make the multi-medium data of product to be recommended in advance, as the text presentation of product, pictorial information, introductory video, preferential sales promotion information etc., generate according to this multi-medium data and push the page, the facility information of this access point and this propelling movement page are uploaded onto the server, once user is connected to this access point by terminal, this server can according to the facility information of this access point, determine the propelling movement page to be sent, this propelling movement page is sent to this terminal, this terminal ejects this propelling movement page, user can on this propelling movement page, browse this multi-medium data.
Realizing in process of the present invention, inventor finds that prior art at least exists following problem:
Multiple multi-medium data may be recommended to user by a businessman, different multi-medium datas also can be recommended to user by different businessman, multi-medium data included in this each propelling movement page that this terminal can be caused to eject is different, and the form of multi-medium data is also different.The form pushing the page is in disorder, and logic is poor, easily causes harassing and wrecking to user, thus causes the recommendation success rate of product also very low.
Summary of the invention
In order to solve the problem of prior art, embodiments provide a kind of method and apparatus pushing multi-medium data.Described technical scheme is as follows:
First aspect, provide a kind of method pushing multi-medium data, described method comprises:
The multimedia data request of receiving terminal, described multimedia data request at least carries the facility information of the described terminal access point of successful connection;
According to described facility information, determine multi-medium data to be pushed;
According to appointment template and described multi-medium data, generate and push the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page;
The described propelling movement page is sent to described terminal.
Second aspect, provide a kind of method pushing multi-medium data, described method comprises:
When connecting access point success, multimedia data request is sent to server, described multimedia data request at least carries the facility information of described access point, and described multimedia data request determines multi-medium data to be pushed for asking described server, and according to appointment template and multi-medium data to be pushed, generate and push the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page;
When receiving the described propelling movement page, show the described propelling movement page.
The third aspect, provide a kind of device pushing multi-medium data, described device comprises:
Request receiving module, for the multimedia data request of receiving terminal, described multimedia data request at least carries the facility information of the described terminal access point of successful connection;
Propelling data determination module, for according to described facility information, determines multi-medium data to be pushed;
Push page generation module, for according to appointment template and described multi-medium data, generate and push the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page;
Push page sending module, for sending the described propelling movement page to described terminal.
Fourth aspect, provide a kind of device pushing multi-medium data, described device comprises:
Request of data sending module, for when connecting access point success, multimedia data request is sent to server, described multimedia data request at least carries the facility information of described access point, and described multimedia data request determining multi-medium data to be pushed for asking described server, and according to appointment template and multi-medium data to be pushed, generating and pushing the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page;
Pushing page display module, for when receiving the described propelling movement page, showing the described propelling movement page.
The beneficial effect that the technical scheme that the embodiment of the present invention provides is brought is:
The method and apparatus that the embodiment of the present invention provides, by when receiving the multimedia data request of this terminal, according to this appointment template and multi-medium data to be pushed, generating and pushing the page, sending this propelling movement page to this terminal.This appointment template, for specifying the form pushing the page, avoids propelling movement page formatting in disorder, enhances logic, not easily cause harassing and wrecking to user, can effectively improve Products Show success rate.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the implementation environment schematic diagram involved by a kind of method pushing multi-medium data that the embodiment of the present invention provides;
Fig. 2 is a kind of flow chart pushing the method for multi-medium data that the embodiment of the present invention provides;
Fig. 3 is a kind of flow chart pushing the method for multi-medium data that the embodiment of the present invention provides;
Fig. 4 is a kind of flow chart pushing the method for multi-medium data that the embodiment of the present invention provides;
Fig. 5 a is the appointment template schematic diagram that the embodiment of the present invention provides;
Fig. 5 b is the propelling movement page schematic diagram that the embodiment of the present invention provides;
Fig. 6 is a kind of apparatus structure schematic diagram pushing multi-medium data that the embodiment of the present invention provides;
Fig. 7 is a kind of apparatus structure schematic diagram pushing multi-medium data that the embodiment of the present invention provides;
Fig. 8 is the structural representation of a kind of server that the embodiment of the present invention provides;
Fig. 9 is the structural representation of a kind of terminal that the embodiment of the present invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Fig. 1 is the implementation environment schematic diagram involved by a kind of method pushing multi-medium data that the embodiment of the present invention provides, and see Fig. 1, this implementation environment comprises: terminal, server and access point, is connected between this server with this access point by network.
This access point can be connected with spider lines, and this server or other equipment connect this cable network directly or indirectly, then this access point can pass through this cable network, is connected with this server.
This access point is the medium between wireless network and cable network, when this terminal is positioned at the wireless signal coverage of this access point, this access point can be connected by wireless network, when this terminal connects this access point success, indirectly can be connected with spider lines, thus realize getting online without being tethered to a cable.Now, be connected by wireless network, this access point and cable network between this terminal with this server.
Wherein, this terminal can be the equipment such as computer or mobile phone, and this server can for the server for providing the propelling movement page for this terminal.This server is for storing multi-medium data to be pushed, and when this terminal connects this access point success, this server is also for providing the propelling movement page comprising this multi-medium data for this terminal.
Fig. 2 is a kind of flow chart pushing the method for multi-medium data that the embodiment of the present invention provides.The executive agent of this inventive embodiments is server, and see Fig. 2, the method comprises:
201, the multimedia data request of receiving terminal, this multimedia data request at least carries the facility information of this terminal access point of successful connection.
202, according to this facility information, multi-medium data to be pushed is determined.
203, according to appointment template and this multi-medium data, generate and push the page, this propelling movement page is for showing this multi-medium data, and this appointment template is for specifying the form pushing the page.
This server adopts unified appointment template, processes this multi-medium data, to generate the propelling movement page.So, when this terminal is connected to diverse access point, although the determined multi-medium data of this server is different, this server can adopt this appointment template, processes the multi-medium data determined at every turn, avoids propelling movement page formatting in disorder.
204, this propelling movement page is sent to this terminal.
The method that the embodiment of the present invention provides, by when receiving the multimedia data request of this terminal, according to this appointment template and multi-medium data to be pushed, generating and pushing the page, sending this propelling movement page to this terminal.This appointment template, for specifying the form pushing the page, avoids propelling movement page formatting in disorder, enhances logic, not easily cause harassing and wrecking to user, can effectively improve Products Show success rate.
Alternatively, this is according to appointment template and this multi-medium data, generates the propelling movement page and comprises:
When this appointment template comprises the Template Information of specified type, from this multi-medium data, extract the appointed multimedia data meeting this specified type;
According to the position of this Template Information in this appointment template, this appointed multimedia data is added into the propelling movement page of generation.
Alternatively, this is according to appointment template and this multi-medium data, generates the propelling movement page and comprises:
When this appointment template comprises the template link specified number, this multi-medium data is divided into the multi-medium data that this specifies number type;
The multi-medium data of the every type in type is specified number for this, for this multi-medium data generates a designated links, and the jump address of this designated links is defined as the page comprising this multi-medium data;
Be connected on the position in this appointment template according to this template strand, the designated links of generation be added into the propelling movement page of generation.
Alternatively, this is according to this facility information, determines that multi-medium data to be pushed comprises:
According to this facility information, obtain the multimedia distributor information corresponding with this facility information;
Obtain first template and multi-medium data to be pushed of mating with this multimedia distributor information.
Alternatively, this is according to appointment template and this multi-medium data, and generate before pushing the page, the method also comprises:
Determine the time period received belonging to the time of this multimedia data request, obtain second template of mating with this time period.
Alternatively, this is according to appointment template and this multi-medium data, and generate before pushing the page, the method also comprises:
Determine the date receiving this multimedia data request, obtain the 3rd template with this date match.
Alternatively, this is according to appointment template and this multi-medium data, and generate before pushing the page, the method also comprises:
According to priority configuration information, determine the priority that this facility information is corresponding, this priority configuration information comprises the priority corresponding to facility information of access point;
Choose the 4th template with this priority match.
Alternatively, this is according to this facility information, determines that multi-medium data to be pushed comprises:
When this facility information comprises the device identification of this access point, corresponding relation is specified according to first, determine at least one first multi-medium data that this device identification is corresponding, this first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and at least one the first multi-medium data.
Alternatively, this specifies corresponding relation according to first, and after determining at least one first multi-medium data that this device identification is corresponding, the method also comprises:
When this multimedia data request also carries the user ID of this terminal, obtain the user characteristic data that this user ID is corresponding;
According to this user characteristic data, from this at least one first multi-medium data, determine the first multi-medium data to be pushed.
Alternatively, this is according to this user characteristic data, from this at least one first multi-medium data, determines that the first multi-medium data to be pushed comprises:
Each first multi-medium data for this at least one first multi-medium data, judges whether the fixed condition of this first multi-medium data mates with this user characteristic data;
When the fixed condition of this first multi-medium data mates with this user characteristic data, this first multi-medium data is defined as the first multi-medium data to be pushed.
Alternatively, this judges whether the fixed condition of this first multi-medium data mates with this user characteristic data and comprises:
Determine multiple input entries that the fixed condition of this first multi-medium data comprises;
For each input entry in multiple input entry, judge whether the character pair data item in this user characteristic data mates with this input entry;
When each input entry is all mated with the character pair data item in this user characteristic data, determine that the fixed condition of this first multi-medium data mates with this user characteristic data.
Alternatively, this specifies corresponding relation according to first, and after determining at least one first multi-medium data that this device identification is corresponding, the method also comprises:
When this first appointment corresponding relation also comprises the corresponding relation between the device identification of access point and geographical location information, according to this first appointment corresponding relation, determine the geographical location information that this device identification is corresponding;
According to this geographical location information, from this at least one first multi-medium data, determine the first multi-medium data to be pushed.
Alternatively, this is according to this geographical location information, from this at least one first multi-medium data, determines that the first multi-medium data to be pushed comprises:
Each first multi-medium data for this at least one first multi-medium data, judges whether the input geographical position condition of this first multi-medium data mates with this geographical location information;
When the input geographical position condition of this first multi-medium data is mated with this geographical location information, this first multi-medium data is defined as the first multi-medium data to be pushed.
Alternatively, this is according to this facility information, determines that multi-medium data to be pushed comprises:
When this facility information comprises the manufacturer of this access point, corresponding relation is specified according to second, determine at least one second multi-medium data that this manufacturer is corresponding, this second appointment corresponding relation comprises the corresponding relation between the manufacturer of access point and at least one the second multi-medium data.
Alternatively, this specifies corresponding relation according to second, and after determining at least one second multi-medium data that this manufacturer is corresponding, the method also comprises:
When this facility information also comprises the device identification of this access point, corresponding relation is specified according to first, determine the geographical location information that this device identification is corresponding, this first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and geographical location information;
According to this geographical location information, from this at least one second multi-medium data, determine the second multi-medium data to be pushed.
Alternatively, this is according to this geographical location information, from this at least one second multi-medium data, determines that the second multi-medium data to be pushed comprises:
Each second multi-medium data for this at least one second multi-medium data, judges whether the input geographical position condition of this second multi-medium data mates with this geographical location information;
When the input geographical position condition of this second multi-medium data is mated with this geographical location information, this second multi-medium data is defined as the second multi-medium data to be pushed.
Alternatively, this is according to this facility information, determines that multi-medium data to be pushed comprises:
According to this facility information, obtain the multi-medium data corresponding with this facility information;
When this multimedia data request also carries the terminal iidentification of this terminal, record and this terminal iidentification is pushed according to history, determine the multi-medium data being pushed to this terminal, this history pushes the corresponding relation recording and comprise between terminal iidentification and the multi-medium data pushed;
From the multi-medium data that this facility information is corresponding, filter out the multi-medium data being pushed to this terminal, obtain multi-medium data to be pushed.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation optional embodiment of the present invention, this is no longer going to repeat them.
Fig. 3 is a kind of flow chart pushing the method for multi-medium data that the embodiment of the present invention provides.The executive agent of this inventive embodiments is terminal, and see Fig. 3, the method comprises:
301, when connecting access point success, multimedia data request is sent to server, this multimedia data request at least carries the facility information of this access point, and this multimedia data request determines multi-medium data to be pushed for asking this server, and according to appointment template and multi-medium data to be pushed, generate and push the page, this propelling movement page is for showing this multi-medium data, and this appointment template is for specifying the form pushing the page.
302, when receiving this propelling movement page, this propelling movement page is shown.
The method that the embodiment of the present invention provides, by sending multimedia data request to this server, make this server according to this appointment template and multi-medium data to be pushed, generate and push the page, this propelling movement page is sent to this terminal, this appointment template is for specifying the form pushing the page, propelling movement page formatting received when then this terminal connects different access points is identical, avoid propelling movement page formatting in disorder, enhance logic, not easily harassing and wrecking are caused to user, can effectively improve Products Show success rate.
Alternatively, when should connect access point success, sent multimedia data request to server and comprised:
When connecting this access point success, show for pointing out connection access point successfully to notify bar;
When the clicking operation to this notice bar being detected, send this multimedia data request to this server.
Alternatively, this facility information comprises at least one item in the device identification of this access point and the manufacturer of this access point.
Alternatively, this propelling movement page comprises at least one designated links, and each designated links comprises the page of multi-medium data for jumping to;
When should receive this propelling movement page, after showing this propelling movement page, the method also comprises:
When the clicking operation to arbitrary designated links in this propelling movement page being detected, obtain the jump address of designated links corresponding to this clicking operation;
Send this jump address to this server, this jump address returns the corresponding page comprising multi-medium data for asking this server;
When receiving the page comprising multi-medium data, show the page that this comprises multi-medium data.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation optional embodiment of the present invention, this is no longer going to repeat them.
Fig. 4 is a kind of flow chart pushing the method for multi-medium data that the embodiment of the present invention provides.The interaction agent of this inventive embodiments is terminal and server, and see Fig. 4, the method comprises:
401, when this terminal connects access point success, send multimedia data request to this server, this multimedia data request carries the device identification of this access point.
Wherein, this terminal can be the equipment such as computer or mobile phone, and this access point can be the equipment such as router or hotspot, and the embodiment of the present invention does not limit this.This terminal is by this access point, and be connected with this server, accordingly, this step 401 can comprise: when this terminal connects access point success, by this access point, send multimedia data request to this server.
It should be noted that, this terminal, by this access point, sends information to this server, and by this access point, receives the information that this server sends.In subsequent process, mutual between this terminal and this server all can be undertaken by this access point, follow-uply will no longer describe in detail.
In embodiments of the present invention, this multimedia data request, for asking this server push multi-medium data, automatically triggers when can connect this access point success by this terminal, also can be triggered by the operation of user.The operation triggering this multimedia data request can for opening operation or other operations of arbitrary application that this terminal is installed, and the embodiment of the present invention does not limit this.
Alternatively, when this terminal connects this access point success, showing for pointing out connection access point successfully to notify bar, when this terminal detects the clicking operation to this notice bar, sending this multimedia data request to this server.Namely, when this terminal receives the successful connection message of this access point transmission, represent that this terminal connects this access point success, then show this notice bar, notify that this terminal of user networks successfully, can display reminding information on this notice bar, as " successful connection is clicked and is checked merchant data " etc.Now, when user wishes to receive the multi-medium data pushed, can click this notice bar, then this terminal detects the clicking operation to this notice bar, sends this multimedia data request to this server.
In addition, when this terminal connects this access point success, the facility information of this access point can be obtained, so that when sending this multimedia data request to this server, this multimedia data request can carry this facility information.This facility information can be the device identification, manufacturer etc. of this access point.
Wherein, this manufacturer is used for uniquely determining the manufacturer of this access point, and can be the Business Name of this manufacturer or corporate facility numbering etc., the manufacturer of diverse access point can be identical, also can difference.And this device identification is used for uniquely determining this access point, the device identification of diverse access point is different.This device identification can be the network address information of this access point, and the network address information of diverse access point is different, and this network address information is specifically as follows MAC (MediaAccessControl, the medium access control) address etc. of this access point.Further, this device identification can also comprise the device numbering of access point.The device numbering of the diverse access point manufactured by same manufacturer is all different, but the device numbering of the diverse access point manufactured by different manufacturer is likely identical, only possibly cannot determine unique access point according to device numbering, then in order to ensure that this device identification uniquely can determine access point, this device identification can comprise this device numbering and this manufacturer.
That is to say, when this terminal gets network address information and this manufacturer of this access point, this multimedia data request can carry this network address information or this manufacturer, can also carry this network address information and this manufacturer.And this terminal is when getting the device numbering of this access point and this manufacturer, in order to ensure uniquely to determine access point, this multimedia data request can carry this device numbering and this manufacturer.The embodiment of the present invention does not all limit the facility information entrained by this device identification, this manufacturer and this multimedia data request.
Determine for the ease of this server the multi-medium data that this access point is corresponding, this multimedia data request can carry the facility information of this access point.Further, businessman provides this access point for user, for the ease of determining the multi-medium data that this businessman will push, this multimedia data request can carry the device identification of this access point, and this access point is manufactured by manufacturer, for the ease of determining the multi-medium data that the manufacturer of this access point will push, this multimedia data request can carry the manufacturer of this access point, the embodiment of the present invention is only carried this device identification for this multimedia data request and is described, but in fact the facility information entrained by this multimedia data request is not limited.Certainly, this multimedia data request also can carry this device identification and this manufacturer always, by this server according at least one item in this device identification and this manufacturer, determines multi-medium data to be pushed.
It should be noted that, before this step 401, this terminal can search for the access point identity of this access point, when getting the selection operation to this access point identity, display interface for password input, obtains the password of user's input, based on this password, connection request is sent, to connect this access point to this access point.Or businessman provides graphic code for user, and this graphic code comprises this access point identity and password, then this graphic code of this terminal scanning, obtains this access point identity and this password, based on this access point identity and this password, connection request is sent, to connect this access point to this access point.The embodiment of the present invention does not limit the mode that this terminal connects this access point.Further, this terminal, after this access point success of connection, just sends this multimedia data request to this server, to receive the propelling movement page that this server returns, when this terminal connect this access point unsuccessful time, this multimedia data request can't be sent to this server.This propelling movement page is the just generation when ensureing that user surfs the Net in the signal cover of this access point, and be not stochastic generation, this terminal can't receive this propelling movement page anywhere or anytime, avoid the harassing and wrecking caused user.
402, when this server receives this multimedia data request, corresponding relation is specified according to first, determine at least one the first multi-medium data and geographical location information that this device identification is corresponding, this first appointment corresponding relation comprises the device identification of access point, the corresponding relation between at least one the first multi-medium data and geographical location information.
In order to the multi-medium data will recommended businessman and the manufacturer of this access point is distinguished, the multi-medium data that businessman will recommend is called the first multi-medium data, the multi-medium data that manufacturer will recommend is called the second multi-medium data, this server can store the first multi-medium data, also can store the second multi-medium data.
The embodiment of the present invention carries this device identification for this multimedia data request, when then this server receives this multimedia data request, this device identification can be got, thus according to this first appointment corresponding relation, determine at least one first multi-medium data that this device identification is corresponding.Wherein, this first multi-medium data can comprise video data, voice data, text data, image data and web page interlinkage etc., and the embodiment of the present invention does not limit this.
Wherein, this the first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and at least one the first multi-medium data, and this first appointment corresponding relation can also comprise the device identification of access point, the corresponding relation between at least one the first multi-medium data and geographical location information.This geographical location information can be the on-site geographic position name of this access point, or on-site latitude and longitude coordinates etc., the embodiment of the present invention does not limit this.
First of each access point specifies corresponding relation specifically can be determined by this businessman.That is to say, using terminal used for this businessman as first terminal, this server receives the device identification and at least one the first multi-medium data that this first terminal uploads, and sets up first between this device identification and this at least one first multi-medium data and specifies corresponding relation.Or this server receives device identification that this first terminal uploads, at least one the first multi-medium data and geographical location information, set up this device identification, corresponding relation between this at least one the first multi-medium data and geographical location information.In addition, this server can also position this terminal, to obtain the geographical location information of this terminal, specifically can adopt the mode that Global Navigation System is located, or adopt mode of architecture etc., the obtain manner of the embodiment of the present invention to this geographical location information does not limit.
For this businessman, this businessman provides this access point for other users, be convenient to other users and use terminal connecting wireless network, when this businessman wishes to recommend at least one multi-medium data to other users, this first terminal can be used, the device identification of this access point and at least one first multi-medium data to be pushed is uploaded to this server, then this server can according to this device identification, send to the successful terminal of this access point of connection and push the page, to recommend this at least one first multi-medium data, meet the demand that multi-medium data is recommended by this businessman.
403, when this multimedia data request also carries the user ID of this terminal, the user characteristic data that this user ID is corresponding is obtained.
Wherein, register under the account mechanism that this user ID provides at this server, this terminal, based on this user ID, logs in this server.This user ID can be user's pet name, the user account or telephone number etc. of this terminal, and the embodiment of the present invention does not limit this.When this terminal sends this multimedia data request to this server, this multimedia data request can also carry this user ID, and this server according to this user ID, can obtain corresponding user characteristic data.
Before this step 403, the method also comprises: for each user ID of registration, this server, according to the user's registration information of this user ID and user behavior data, generates user characteristic data, stores the corresponding relation of this user ID and this user characteristic data.
This server can set up a user feature database, in this user feature database, not only can store the user characteristic data of magnanimity, the corresponding relation of user ID and user characteristic data can also be stored, so that follow-up when this server gets the user ID of this terminal, corresponding user characteristic data just can be inquired according to this user ID in user feature database.
Wherein, this user characteristic data can comprise: personal attribute information, user ascription area information, good friend's quantity information, user behavior occurrence frequency information etc., and this personal attribute information can comprise the age information, gender information, height information etc. of user; This user ascription area information can comprise the place of working information, the residence information of user, the study ground information of user etc. of user; This user behavior occurrence frequency information can comprise the frequency, user's frequency using positioning function etc. that user checks the frequency of circle of friends, user uses payment function, and the embodiment of the present invention does not limit this.
This user characteristic data can generate according to user's registration information and user behavior data, and particularly, the user's registration information that this server is uploaded when registering this user ID according to user, obtains personal attribute information and user ascription area information.In the process of terminal based on this user ID executable operations behavior, this server can add up the user behavior data of this user ID, as the time of origin of often kind of operation behavior, and occurrence frequency etc.
Due to user's completing user register time, this user ID could be used, and personal information generally need be filled in when carrying out user and registering, comprise gender information, location message, age etc., therefore can get personal attribute information and user ascription area information by user's registration information.Further, the customer relationship chain of this this user ID of server maintenance, user ID in this customer relationship chain all can regard the good friend of this user ID as, and this server, by adding up the quantity of user ID in this customer relationship chain, just can obtain good friend's quantity information.This server is that the terminal logged in provides several functions, comprise positioning function, payment function, with function of good friend's pass-along message etc., user execution delivery operation, positioning action, with good friend's pass-along message after, this server can the use vestige of recording user, so by adding up the use vestige of user, user behavior occurrence frequency information just can be obtained.
In embodiments of the present invention, this user characteristic data can represent the customized information of user, and this server, according to user characteristic data, when determining the multi-medium data wait pushing, can improve the propelling movement rate of precision of multi-medium data.
404, this server is according to this user characteristic data and this geographical location information, from this at least one first multi-medium data, determines the first multi-medium data to be pushed.
First, for user characteristic data, this server according to user characteristic data, from this at least one first multi-medium data, can determine the first multi-medium data to be pushed.Specifically can comprise: each first multi-medium data for this at least one first multi-medium data, this server judges whether the fixed condition of this first multi-medium data mates with this user characteristic data, when the fixed condition of this first multi-medium data mates with this user characteristic data, this first multi-medium data is defined as the first multi-medium data to be pushed.
Under normal circumstances, this businessman, when uploading this first multi-medium data, all can configure the fixed condition of this first multi-medium data, to determine the user that this first multi-medium data is suitable for.So, when this server determines that the fixed condition of this multi-medium data mates with this user characteristic data, represent the active user user that be suitable for by this first multi-medium data, this first multi-medium data can be recommended to this user.When this server determines that the fixed condition of this multi-medium data does not mate with this user characteristic data, represent active user be not this first multi-medium data the user that is suitable for, then without the need to recommending this first multi-medium data to this user.
In embodiments of the present invention, when this server judges whether the fixed condition of this first multi-medium data mates with this user characteristic data, can following steps 404a-404c be adopted:
404a, this server determine multiple input entries that the fixed condition of this first multi-medium data comprises.
Wherein, this fixed condition is used for limiting the input user of this first multi-medium data, can comprise multiple input entry in this fixed condition, and the type of each input entry is different, and each input entry comprises a sub-condition of input.
Such as, for the multi-medium data for " color make-up ", the fixed condition of this multi-medium data can be as shown in table 1 below, and this fixed condition comprises 3 and throws in entry: " sex: female ", " age: 20 to 35 years old ", " ownership place: Beijing and Guangzhou ".
Table 1
Throw in entry type Throw in sub-condition
Sex Female
Age 20 to 35 years old
Ownership place Beijing and Guangzhou
404b, for each input entry in multiple input entry, this server judges whether the character pair data item in this user characteristic data mates with this input entry.
Throw in entry for one, the character pair data in user characteristic data refer to the characteristic consistent with this input entry type.This server is from this user characteristic data, obtain the characteristic consistent with this input entry type, judge whether this characteristic meets the sub-condition of input of this input entry, if met, this server determines character pair data item in this user characteristic data and this input entries match, if do not met, this server determines that the character pair data item in this user characteristic data is not mated with this input entry.
See table 1, for input entry " sex: female ", this input entry belongs to sex types, then this server is from this user characteristic data, obtain the gender information of user, if this gender information shows that the sex of user is for " female ", then determine that this input entry is mated with the sex character data item in this user characteristic data.For input entry " age: 20 to 35 years old ", this input entry belongs to age type, then this server is from this user characteristic data, obtain the age information of user, if this age information represents that the age of user is for " 25 years old ", belong to " 20 to 35 years old ", then determine that this input entry is mated with the age characteristics data item in this user characteristic data.For input entry " ownership place: Beijing and Guangzhou ", this input entry belongs to ownership place type, then this server is from this user characteristic data, obtain the information of home location of user, if this information of home location represents that the ownership place of user is for " Beijing ", belong in " Beijing and Guangzhou ", then determine that this input entry is mated with the ownership place characteristic data items in this user characteristic data.
404c, when each input entry is all mated with the character pair data item in this user characteristic data, this server determines that the fixed condition of this first multi-medium data mates with this user characteristic data.
Based on the citing in above-mentioned steps 404a and 404b, when the sex input entry in this fixed condition, age input entry, ownership place input entry are mated with the character pair data item in this user characteristic data respectively, determine that the fixed condition of this multi-medium data and user characteristic data match.
When each input entry that this server is determined in this fixed condition is all mated with the corresponding data item in this user characteristic data, can determine that this fixed condition mates with this user characteristic data, then this first multi-medium data is defined as the first multi-medium data to be pushed, and when arbitrary input entry that this server is determined in this fixed condition is not mated with the corresponding data item in this user characteristic data, can determine that this fixed condition does not mate with this user characteristic data, the deterministic process of this first multi-medium data terminates.
It should be noted that, when the embodiment of the present invention is only all mated with the corresponding data item in this user characteristic data with each input entry in this fixed condition, just determine that this fixed condition mates for example is described with this user characteristic data, in actual application, when this server is determined in this fixed condition, when the input entry exceeding preset number is all mated with the corresponding data item in this user characteristic data, just can determine that this fixed condition mates with this user characteristic data, or, this businessman arranges at least one necessary input entry and at least one inessential input entry, when each necessity input entry that this server is determined in this fixed condition is all mated with the corresponding data item in this user characteristic data, just can determine that this fixed condition mates with this user characteristic data.The embodiment of the present invention adopts exact matching mode to this server or rough matching mode does not limit.
In embodiments of the present invention, why carrying out multi-medium data propelling movement according to user characteristic data, is that the hobby difference of user is very large because for different user.If carry out multi-medium data propelling movement not in accordance with the hobby of user, and take the random propelling movement on a large scale, not only can waste ample resources, also easily push its uninterested multi-medium data to user, harassing and wrecking are caused to user, thus reduces user experience.Such as, for the multi-medium data of a publicity " spicy food ", because southerner likes peppery, so this multi-medium data being pushed to ownership place is that southern user is better, if be pushed to the crowd except child and old man in southern user, push effect better.Therefore, this server carries out multi-medium data propelling movement according to user characteristic data, has taken into full account the hobby of user, has improve propelling movement rate of precision.
Secondly, for geographical location information, this server according to this geographical location information, from this at least one first multi-medium data, can determine the first multi-medium data to be pushed.Specifically can comprise: each first multi-medium data for this at least one first multi-medium data, this server judges whether the input geographical position condition of this first multi-medium data mates with this geographical location information, when the input geographical position condition of this first multi-medium data is mated with this geographical location information, this first multi-medium data is defined as the first multi-medium data to be pushed by this server.
This businessman, when uploading this first multi-medium data, can also configure the input geographical position condition of this first multi-medium data, with determine this first multi-medium data the geographical position that is suitable for.It should be noted that, above-mentioned ownership place throws in entry for user, for limiting the ownership place throwing in user, as the place of working, residence etc. of user, and this input geographical position condition is for this access point, for limiting the geographical position of this access point, that is to say and the current residing geographical position of user is limited.
In actual application, this businessman may have multiple access point, and each access point uses in different geographical position, and this businessman can use a terminal, uploads device identification and first multi-medium data of the plurality of access point.Further, this businessman may configure different multi-medium datas for different access points, and for the ease of distinguishing, this businessman can determine the input geographical position condition of each first multi-medium data, the input geographical position condition of different first multi-medium data can be identical, also can be different.Can be comprised at least one in the condition of each input geographical position and throw in geographical location information, in the input geographical position condition of different first multi-medium data, identical geographical location information can be comprised.Can also comprise one in the condition of each input geographical position and throw in geographical position range, the input geographical position range of different first multi-medium data can intersect.
Such as, a certain businessman comprises the multiple branch being positioned at diverse geographic location: " two ring shops ", " three ring shops " and " shop, Fourth Ring ", then the input geographical position condition of determined each first multi-medium data of this businessman can be as shown in table 2 below.
Table 2
First multi-medium data Throw in geographical position condition
Multi-medium data 1 " two ring shops ", " three ring shops ", " shop, Fourth Ring "
Multi-medium data 2 " two ring shops ", " three ring shops "
Multi-medium data 3 " three ring shops ", " shop, Fourth Ring "
Then when the geographical location information of this access point is " three ring shops ", for " multi-medium data 1 ", the input geographical position condition that this server is determined " multi-medium data 1 " comprises in " three ring shops ", then this input geographical position condition is mated with this geographical location information, and " multi-medium data 1 " is defined as multi-medium data to be pushed.And for " multi-medium data 3 ", do not comprise in " three ring shops " in the input geographical position condition that this server is determined " multi-medium data 3 ", then this input geographical position condition is not mated with this geographical location information, " multi-medium data 3 " can not be defined as multi-medium data to be pushed.
In embodiments of the present invention, why carrying out multi-medium data propelling movement according to geographical location information, is that for the access point of diverse geographic location, this businessman pushes the first different multi-medium datas possibly because this businessman may have multiple access point.When mating according to this geographical location information, be convenient to that this businessman is disposable uploads the first all multi-medium datas, and the first multi-medium data that diverse geographic location place will push is managed, convenient and swift.
It should be noted that, the embodiment of the present invention with this server according to this user characteristic data and this geographical location information, from this at least one first multi-medium data, determine that the first multi-medium data to be pushed is example, this server can first according to this user characteristic data, from this at least one first multi-medium data, choose at least one first multi-medium data mated with this user characteristic data, again according to this geographical location information, from the first multi-medium data that this is chosen, choose at least one first multi-medium data mated with this geographical location information.Or, this server can also first according to this geographical location information, from this at least one first multi-medium data, choose at least one first multi-medium data mated with this geographical location information, again according to this user characteristic data, from the first multi-medium data that this is chosen, choose at least one first multi-medium data mated with this user characteristic data.The matching order of the embodiment of the present invention to this user characteristic data and this geographical location information does not limit.
Certainly, this server only according to this user characteristic data, can also determine the first multi-medium data to be pushed, or, only according to this geographical location information, determine the first multi-medium data to be pushed.The embodiment of the present invention does not also limit this.
Further, this device identification is carried with this multimedia data request in above-mentioned steps 401-404, this server is according to this device identification, determine that the first multi-medium data to be pushed is that example is described, and in actual application, not only the businessman of this access point will push multi-medium data, and the manufacturer of this access point also will push multi-medium data.
For the ease of this server push second multi-medium data, this multimedia data request can carry this manufacturer, when this server receives this multimedia data request, this server specifies corresponding relation according to second, determine at least one second multi-medium data that this manufacturer is corresponding, this second appointment corresponding relation comprises the corresponding relation between the manufacturer of access point and at least one the second multi-medium data.
Second of each access point specifies corresponding relation specifically can be determined by the manufacturer of this access point.That is to say, using terminal used for this manufacturer as the second terminal, this server receives the manufacturer and at least one the second multi-medium data that this second terminal uploads, and sets up second between this manufacturer and this at least one second multi-medium data and specifies corresponding relation.Wherein, this second multi-medium data can comprise video data, voice data, text data, image data and web page interlinkage etc., and the embodiment of the present invention does not limit this.
For the manufacturer of this access point, after this manufacturer produces this access point, this access point is sold to this businessman, this businessman can use this access point.The manufacturer of this access point can be known in this manufacturer, but can not know the geographical location information of this access point.When this manufacturer wishes to recommend at least one multi-medium data to other users, this the second terminal can be used, this manufacturer and at least one second multi-medium data to be pushed is uploaded to this server, then this server can according to this manufacturer, send to the successful terminal of this access point of connection and push the page, to recommend this at least one second multi-medium data, meet the demand that multi-medium data is recommended by this manufacturer.
For different access points, identical multi-medium data can be recommended by this manufacturer, also can recommend different multi-medium datas.When this manufacturer wish according to geographical location information carry out multi-medium data push time, this manufacturer can configure the input geographical position condition of each second multi-medium data, with determine this second multi-medium data the geographical position that is suitable for.The input geographical position condition of different second multi-medium data can be identical, also can be different, can be comprised at least one in the condition of each input geographical position and throw in geographical location information, and identical geographical location information can be comprised in the input geographical position condition of different second multi-medium data.Can also comprise one in the condition of each input geographical position and throw in geographical position range, the input geographical position range of different second multi-medium data can intersect.
When this server receives this multimedia data request, the device identification can carried according to this multimedia data request and this first appointment corresponding relation, determine the geographical location information that this device identification is corresponding, and the manufacturer of carrying according to this multimedia data request and this second specify corresponding relation, determine at least one second multi-medium data that this manufacturer is corresponding, then this server is according to this geographical location information, from this at least one second multi-medium data, determine the second multi-medium data to be pushed.
Particularly, each second multi-medium data for this at least one second multi-medium data, this server judges whether the input geographical position condition of this second multi-medium data mates with this geographical location information, when the input geographical position condition of this second multi-medium data is mated with this geographical location information, this second multi-medium data is defined as the second multi-medium data to be pushed by this server.
Such as, a certain access point manufacturer offers the branch of multiple sale access point at diverse geographic location: " branch 1 ", " branch 2 ", " branch 3 ", then this manufacturer is that each branch arranges second multi-medium data, each second multi-medium data for representing the address in corresponding branch, with to user's preferred address.This manufacturer determined input geographical position condition can be as shown in table 3 below.
Table 3
Second multi-medium data Throw in geographical position condition
The multi-medium data A in " branch 1 " Within three rings
The multi-medium data B in " branch 2 " Three rings are to five rings
The multi-medium data C in " branch 3 " Outside five rings
Then when the geographical position of this access point is positioned at Fourth Ring, for the multi-medium data A in " branch 1 ", this server determines that the geographical location information of this access point does not mate with the input geographical position condition of multi-medium data A, then multi-medium data A can not be defined as multi-medium data to be pushed by this server.And for the multi-medium data B in " branch 2 ", this server determines the geographical location information of this access point and the input geographical position Condition Matching of multi-medium data B, then multi-medium data B is defined as multi-medium data to be pushed by this server.
The detailed process that this server determines the second multi-medium data of the first multi-medium data of this businessman to be pushed and the manufacturer of this access point is only gived in above-mentioned steps 402-404, and in actual application, this server not only can push this first multi-medium data and this second multi-medium data to this terminal, can also push the multi-medium data of other publishers to this terminal, the embodiment of the present invention publisher to multi-medium data do not limit.
Particularly, this server obtains multiple multimedia distributor information, pre-determines the multi-medium data of each multimedia distributor information, and the facility information corresponding to each multimedia distributor information.Facility information corresponding to each multimedia distributor information, for determining that this multimedia publisher will push the access point of multi-medium data, can be the device identification or manufacturer etc. of this access point.When this server receives this multimedia data request, according to the facility information that this multimedia data request carries, determine the multimedia distributor information corresponding with this facility information, then obtain the multi-medium data of this multimedia distributor information, as multi-medium data to be pushed.
Wherein, this multimedia distributor information can be the Business Name or corporate facility numbering etc. of this multimedia publisher, the multi-medium data of multimedia distributor information can be uploaded to this server by this multimedia publisher, and the facility information corresponding to multimedia distributor information can be arranged by this server and this multimedia publisher, the embodiment of the present invention does not limit this.
Such as, this server pre-determines " publisher 1 " corresponding device information 1, when the multimedia data request Portable device information 1 that this server receives, this server using the multi-medium data of " publisher 1 " as multi-medium data to be pushed, to push the multi-medium data of " publisher 1 " to this terminal.
405, this server is according to appointment template and this first multi-medium data to be pushed, and generates this propelling movement page.
Wherein, this appointment template for specifying the form of the propelling movement page generated, when this server determines the first multi-medium data wait pushing, according to this appointment template and this first multi-medium data to be pushed, generate this propelling movement page, then this propelling movement page meets the form that this appointment template specifies.Namely when this server each pushes the first multi-medium data to terminal, the propelling movement page generated all meets this form, so, for user, no matter which geographical position user is in, no matter which access point is the terminal of user connect, and the propelling movement page received by this terminal all meets this form, avoids the harassing and wrecking caused user.By this appointment template, can standardize multi-medium data to be pushed effectively, avoids the harassing and wrecking of excessive marketing to user of businessman or manufacturer.
Further, this server can arrange multiple template, and when receiving this multimedia data request, this server can choose a template from the plurality of template, generates this propelling movement page.
Alternatively, this server can at least one item in the following ways in (1)-(4), determines that this is for generating the template pushing the page:
(1) this server is according to this facility information, obtains the multimedia distributor information corresponding with this facility information, obtains first template and multi-medium data to be pushed of mating with this multimedia distributor information.
For each multimedia publisher, this server can arrange with this multimedia publisher the template that multiple facility information corresponding to this multimedia distributor information and this multimedia publisher mate.Then when this server receives this multimedia data request, according to this facility information, obtain the multimedia distributor information corresponding with this facility information, using the multi-medium data of this multimedia distributor information as multi-medium data to be pushed, and obtain first template of mating with this multimedia distributor information, so that follow-up according to this first template and multi-medium data to be pushed, generate this propelling movement page.
In actual application, this server according to the demand of this multimedia publisher, can make the template being specific to this multimedia publisher, whenever will pushing the multi-medium data of this multimedia publisher, this server according to the template made for this multimedia publisher, can generate and push the page.
(2) this server determines time period of receiving belonging to the time of this multimedia data request, obtains second template of mating with this time period.
This server may receive this multimedia data request by the different time in a day, then in order to realize the diversified propelling movement page, this server can be divided into multiple time period by one day, arranges the template that each time period mates.When this server receives this multimedia data request, determine the time period received belonging to the time of this multimedia data request, obtain second template of mating with this time period.Further, this server can be multiple templates of each time period determining to mate, when this server determines the time period received belonging to the time of this multimedia data request, the multiple templates can mated from this time period, choose arbitrary template, as this second template.
Wherein, in the template that different time sections is mated, the form of the multi-medium data of defined can be different, or the background of template is different, or the individual character poster difference of template etc., the embodiment of the present invention does not limit this.And the time interval of the time period divided in one day can be identical, also can be different, the embodiment of the present invention does not also limit this.
Such as, this server was divided into three time periods by one day: the time period 3 in the time period 1 in morning, the time period 2 at noon, evening, the template 1 that time period 1 mates comprises sunrise background patterns and individual character poster " good morning ", the template 2 that time period 2 mates comprises burning sun background patterns and individual character poster " good afternoon ", and the template 3 that the time period 3 mates comprises moon background patterns and individual character poster " good night ".When this server receives this multimedia data request at 6:00, determine that current time belongs to the time period 1, then choose template 1, to generate this propelling movement page.
(3) this server determines the date receiving this multimedia data request, obtains the 3rd template with this date match.
In order to realize the diversified propelling movement page, this server can arrange the template that each date mates, and when this server receives this multimedia data request, determines the date receiving this multimedia data request, obtains the 3rd template with this date match.Wherein, in the template that same date does not mate, the form of the multi-medium data of defined can be different, or the background of template is different, or the individual character poster difference of template etc., the embodiment of the present invention does not limit this.
When practical application, this server can be the template of determining respectively the multiple red-letter days in 1 year to mate, on the same day in arbitrary red-letter day, whenever will generating the propelling movement page, all according to the template generation that this red-letter day mates.
Such as, this server for making exclusive template the Mid-autumn Festival, on the annual same day in the Mid-autumn Festival, when this server receives multimedia data request, according to the template in this Mid-autumn Festival, can generate and push the page.
(4) this server is according to priority configuration information, determines the priority that this facility information is corresponding, and choose the 4th template with this priority match, this priority configuration information comprises the priority corresponding to facility information of access point.
This server can arrange the priority of each access point, the facility information of access point and this priority correspondence determined is saved as priority configuration information, and arranges the priority of each template.When this server receives this multimedia data request, according to this priority configuration information, determine the priority that this facility information is corresponding, then choose the 4th template with this priority match.When there is multiple template with this priority match, this server from the plurality of template, can choose a template, with the template chosen according to this, generates this propelling movement page.
Such as, multiple template is divided into A level, B level and C level by this server, when this server is according to this priority configuration information, when determining that the priority that this facility information is corresponding is A level, chooses the template of an A level, to generate this propelling movement page.
Four kinds, above-mentioned (1)-(4) mode can also combine by arbitrary form, such as, for mode (1) and (2), this server makes the template that each time period mates for this multimedia publisher, when this server receives this multimedia data request, obtain the multimedia distributor information corresponding with this facility information, and receive the time period belonging to the time of this multimedia data request, obtain multiple templates of this multimedia distributor information coupling, again from multiple templates of this multimedia distributor information coupling, choose the template of mating with this time period.For mode (2) and (3), this server determines the template that each time period in one day mates, and determine the template that several date mates specially, when this server receives this multimedia data request, determine the date receiving this multimedia data request, when determining to there is the template with this date match, obtain the template with this date match, when determining to there is not the template with this date match, obtain the time period belonging to time receiving this multimedia data request, obtain the template of mating with this time period.
The embodiment of the present invention is only give the mode and (1) of choosing template in four kinds, above-mentioned (1)-(4) and (2), (2) and (3) the two kinds compound modes choosing template, in fact, this server can also adopt other mode to choose template, and the mode of the embodiment of the present invention to this server determination template does not limit.
According to the appointment template determined, when generating this propelling movement page, this server first can generate the propelling movement page that is not added multi-medium data, again according to this appointment template, the first multi-medium data to be pushed is added in the propelling movement page of this generation, when by need push the first multi-medium data added time, obtain this propelling movement page.
It should be noted that, the embodiment of the present invention is with this server first multi-medium data to be pushed according to this, generating this propelling movement page is that example is described, and in actual application, when this server gets the second multi-medium data wait pushing, the second multi-medium data that also will be to be pushed according to this, generates this propelling movement page.That is to say, this propelling movement page is specifically determined according to the determined multi-medium data of this server, and the embodiment of the present invention does not limit this.
Particularly, when this server is according to multi-medium data to be pushed, when generating this propelling movement page, this step 405 can comprise the following steps at least one item in 405a and 405b:
405a, when this appointment template comprises the Template Information of specified type, this server is from multi-medium data to be pushed, extract the appointed multimedia data meeting this specified type, according to the position of this Template Information in this appointment template, this appointed multimedia data is added into the propelling movement page of generation.
Using the position of this Template Information in this appointment template as assigned address, if be defined in the Template Information of assigned address display specified type in this appointment template, then this server is from multi-medium data to be pushed, extract the appointed multimedia data meeting this specified type, this appointed multimedia data is added into the assigned address of this propelling movement page, then when this propelling movement page of this terminal demonstration, at this assigned address, this appointed multimedia data can be shown.
Wherein, this assigned address can be any position in this appointment template, and this specified type can be determined according to the form of information, also can determine according to the content of information.As information being divided into the types such as pictorial information, text message, video information according to information format, and information can be divided into according to the information content types such as pushing Page Name, the theme of multi-medium data, detail information and address information, the embodiment of the present invention does not limit the specified type specified in this appointment template.
405b, when this appointment template comprise specify number template link time, multi-medium data to be pushed is divided into the multi-medium data that this specifies number type by this server, the multi-medium data of the every type in type is specified number for this, this server generates a designated links for this multi-medium data, and the jump address of this designated links is defined as the page comprising this multi-medium data, be connected on the position in this appointment template according to this template strand, the designated links of generation be added into the propelling movement page of generation.
In order to simplify the propelling movement page of generation, template link can be comprised in this appointment template, then can not directly show this multi-medium data in the propelling movement page generated, but show the link of this multi-medium data.Can also comprise in this appointment template the number of template link, position, form and for the content etc. of multi-medium data.As the template link of web page address form can be comprised in this appointment template, also the template link of picture format can be comprised, in this appointment template, the template that can comprise for detail information links, the template that also can comprise for address information links etc., and the embodiment of the present invention does not limit the link of this template.
When this appointment template comprises template link that this specifies number, represent that this appointment template specifies that the number of links pushed in the page specifies number for this, then this multi-medium data is divided into the multi-medium data that this specifies number type by this server.Now this server according to dividing at random, or can divide according to the content of multi-medium data, or divides according to the form of multi-medium data, and the embodiment of the present invention does not limit this.
When division completes, for the multi-medium data of each type marked off, this server can generate a designated links for this multi-medium data, and generates the page that comprises this multi-medium data, and the jump address of this designated links is defined as the page comprising this multi-medium data.So, in the propelling movement page of follow-up generation, by this designated links, the page that this comprises this multi-medium data can be jumped to.After generating this designated links specified number, this server is connected on the position in this appointment template according to the template strand that this specifies number, and the designated links this specified number is added into this propelling movement page.
Wherein, the page comprising this multi-medium data can be the page of HTML5 (HyperTextMark-upLanguage, HTML the 5th edition) page or extended formatting.It should be noted that, the page comprising this multi-medium data can generate according to this appointment template and this multi-medium data, also can arrange generation according to this businessman or this manufacturer, then the form of multiple pages that this propelling movement page links can be identical, also can be different.For this businessman, this businessman can not arrange the form of this propelling movement page, but can arrange the page formatting that this propelling movement page links, and this businessman is by this first terminal, generate this page, be uploaded to this server, this server generates a designated links, and the jump address of this designated links is defined as this page, this designated links is added into this propelling movement page, then during this propelling movement page of this terminal demonstration follow-up, when only detecting that user clicks the operation of this designated links, just can show this page.And, owing to being that user initiatively clicks this designated links, even if multiple page formattings that this propelling movement page links are different, also harassing and wrecking can not be caused to user.
It should be noted that, both the Template Information of specified type can have been comprised in this appointment template, also template link can be comprised, the typesetting of the link of the Template Information that this appointment template comprises, template and this Template Information and the link of this template all can be pre-determined by this server, and the embodiment of the present invention does not limit this.This server generates this appointment template in advance, and preserves this appointment template.When this server preserves this appointment template, can the form of template list, preserve the corresponding relation between assigned address and specified type, when determining the multi-medium data wait pushing, according to the corresponding relation of this preservation, generate one and do not add the propelling movement page treating propelling data.Corresponding relation between this assigned address and specified type can be as shown in table 4 below.
Table 4
Assigned address Specified type
First area Title
Second area Text message
3rd region Pictorial information
This server can also according to this appointment template, generate a template page, preserve this template page, when determining the multi-medium data wait pushing at every turn, this multi-medium data is added in this template page, this multi-medium data is replaced with, to generate the propelling movement page by the information in this template page.This template page can be as shown in Figure 5 a.This template page comprises a picture, the option of public number paying close attention to this businessman, the option determined according to this multi-medium data, three image link.Then this server is according to this template page and multi-medium data to be pushed, and the propelling movement page of generation can be as shown in Figure 5 b." Startbuck invites you the to see world cup " option of the viewing world cup activity that this propelling movement page comprises the picture identification of " Startbuck ", " pay close attention to Startbuck " option, Startbuck hold and three image link: " coffee ", " dessert ", " sweets ".
It should be noted that, when this server is by above-mentioned steps 402-404, when tentatively determining the multi-medium data wait pushing, directly can perform step 405, to push this multi-medium data to this terminal.But, too much multi-medium data may be comprised in multi-medium data to be pushed, or, multi-medium data to be pushed comprises identical multi-medium data, or, multi-medium data to be pushed comprises the multi-medium data of the different businessmans that there is competitive relation, or multi-medium data to be pushed comprises once multi-medium data being pushed to this terminal etc.In order to avoid there is above-mentioned situation or analogue, this server first can be treated in the multi-medium data of propelling movement and screen, and determines multi-medium data finally to be pushed, then performs step 405.
Based on the above-mentioned four kinds of situations enumerated, this server screens multi-medium data and specifically can comprise:
(1) in order to avoid pushing too much data for user, harassing and wrecking are caused to user, this server pre-determines the maximum quantity of the multi-medium data of propelling movement, when determining that the quantity of multi-medium data in the multi-medium data pushed exceedes this maximum quantity, can therefrom delete a part of multi-medium data.Be specifically as follows: this server determines the maximum quantity of the multi-medium data of every type, when the quantity of the multi-medium data of arbitrary type has exceeded maximum quantity, delete the multi-medium data exceeded.
(2) for this first multi-medium data and this second multi-medium data, in order to avoid pushing the multi-medium data repeated, this first multi-medium data and this second multi-medium data can first contrast by this server, judge whether this first multi-medium data comprises identical multi-medium data with this second multi-medium data, when this first multi-medium data comprises identical appointed multimedia data with this second multi-medium data, appointed multimedia data in this first multi-medium data or this second multi-medium data is deleted by this server, only retain an appointed multimedia data.
(3) belonging to the multi-medium data that pushes, there is competitive relation between businessman, this server can pre-determine businessman's competitive relation table, when this server determines the multi-medium data wait pushing, determine the affiliated businessman of each multi-medium data, inquire about this businessman's competitive relation table, when according to this businessman's competitive relation table, when determining to there is competitive relation between the 3rd multi-medium data wherein and the affiliated businessman of the 4th multi-medium data, delete the 3rd multi-medium data, or delete the 4th multi-medium data.
Such as, this the first multi-medium data comprises the multi-medium data of " KFC ", this the second multi-medium data comprises the multi-medium data of " McDonald ", this server determines to there is competitive relation between " KFC " and " McDonald ", then delete the multi-medium data of " KFC ", or delete the multi-medium data of " McDonald ".
(4) when also carrying the terminal iidentification of this terminal in this multimedia data request, this server pushes record and this terminal iidentification according to history, determine the multi-medium data being pushed to this terminal, from multi-medium data to be pushed, filter out the multi-medium data being pushed to this terminal, obtain the multi-medium data that finally will push.Wherein, the telephone number etc. of user account, user's pet name or this terminal that this terminal iidentification can use for this terminal, the embodiment of the present invention does not limit this.
This history pushes the corresponding relation recording and comprise between terminal iidentification and the multi-medium data pushed, namely when this server sends the propelling movement page to terminal, according to the multi-medium data that terminal iidentification and this propelling movement page of this terminal comprise, generate and push record.When this server receives this multimedia data request, obtain this terminal iidentification, according to this terminal iidentification, inquire about this history and push record, determine that this history pushes the multi-medium data that in record, this terminal iidentification is corresponding, namely be the multi-medium data being once pushed to this terminal, so, in order to avoid repeating to this terminal to push multi-medium data, from tentatively determining multi-medium data to be pushed, filter out the multi-medium data being pushed to this terminal, obtain the multi-medium data that finally will push.
Only give four kinds of citings that multi-medium data is screened in above-mentioned steps (1)-(4), in fact, this server can also screen the keyword in multi-medium data, picture, video etc., delete banned word that this multi-medium data comprises, forbid picture or forbid video pictures etc., the embodiment of the present invention does not limit the concrete mode that this server screens.
406, this server sends this propelling movement page to this terminal.
407, when this terminal receives this propelling movement page, this propelling movement page is shown.
May comprise at least one designated links in this propelling movement page, and each designated links is for jumping to the page comprising multi-medium data.When showing this propelling movement page, when this terminal detects the clicking operation to arbitrary designated links in this propelling movement page, obtain the jump address of designated links corresponding to this clicking operation, this jump address is sent to this server, this jump address returns the corresponding page comprising multi-medium data for asking this server, when this server receives this jump address, obtain the page that this jump address is corresponding, this page is the page comprising multi-medium data, this server sends this page to this terminal, when this terminal receives this page, show this page, show this multi-medium data on this page, user can browse this multi-medium data on this page.
See Fig. 5 b, during this propelling movement page of this terminal demonstration, if user clicks " coffee " image link, this terminal obtains the jump address of " coffee " image link, and send this jump address to this server, then this server is according to this jump address, obtain the multi-medium data page that " coffee " is relevant, send " coffee " relevant multi-medium data page to this terminal, show this page when this terminal receives this page, user can browse " coffee " relevant multi-medium data.
The method that the embodiment of the present invention provides, multimedia data request is sent to this server, when this server receives multimedia data request, according to this appointment template and multi-medium data to be pushed by this terminal, generate and push the page, send this propelling movement page to this terminal.This appointment template is for specifying the form pushing the page, propelling movement page formatting received when then this terminal connects different access points is identical, avoids that to push page formatting in disorder, enhances logic, not easily harassing and wrecking are caused to user, can effectively improve Products Show success rate.
Fig. 6 is a kind of apparatus structure schematic diagram pushing multi-medium data that the embodiment of the present invention provides, and see Fig. 6, this device comprises:
Request receiving module 601, for the multimedia data request of receiving terminal, this multimedia data request at least carries the facility information of this terminal access point of successful connection;
Propelling data determination module 602, for according to this facility information, determines multi-medium data to be pushed;
Push page generation module 603, for according to appointment template and this multi-medium data, generate and push the page, this propelling movement page is for showing this multi-medium data, and this appointment template is for specifying the form pushing the page;
Push page sending module 604, for sending this propelling movement page to this terminal.
Alternatively, this propelling movement page generation module 603 comprises:
Data extracting unit, for when this appointment template comprises the Template Information of specified type, from this multi-medium data, extracts the appointed multimedia data meeting this specified type;
Data adding device, for according to the position of this Template Information in this appointment template, is added into the propelling movement page of generation by this appointed multimedia data.
Alternatively, this propelling movement page generation module 603 comprises:
Data dividing unit, during for comprising the template link specified number when this appointment template, is divided into this multi-medium data the multi-medium data that this specifies number type;
Link generation unit, for the multi-medium data specifying number the every type in type for this, for this multi-medium data generates a designated links, and is defined as the jump address of this designated links the page comprising this multi-medium data;
Link adding device, for being connected on the position in this appointment template according to this template strand, is added into the propelling movement page of generation by the designated links of generation.
Alternatively, this propelling data determination module 602 comprises:
Distributor information determining unit, for according to this facility information, obtains the multimedia distributor information corresponding with this facility information;
Data capture unit, for obtaining first template and multi-medium data to be pushed of mating with this multimedia distributor information.
Alternatively, this device also comprises:
Time match module, for determining the time period received belonging to the time of this multimedia data request, obtains second template of mating with this time period.
Alternatively, this device also comprises:
Date match module, for determining the date receiving this multimedia data request, obtains the 3rd template with this date match.
Alternatively, this device also comprises:
Priority Determination module, for according to priority configuration information, determine the priority that this facility information is corresponding, this priority configuration information comprises the priority corresponding to facility information of access point;
Template chooses module, for choosing the 4th template with this priority match.
Alternatively, this propelling data determination module 602 comprises:
First determining unit, for when this facility information comprises the device identification of this access point, corresponding relation is specified according to first, determine at least one first multi-medium data that this device identification is corresponding, this first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and at least one the first multi-medium data.
Alternatively, this device also comprises:
Characteristic acquisition module, for when this multimedia data request also carries the user ID of this terminal, obtains the user characteristic data that this user ID is corresponding;
Characteristic determination module, for according to this user characteristic data, from this at least one first multi-medium data, determines the first multi-medium data to be pushed.
Alternatively, this characteristic determination module comprises:
Judging unit, for each first multi-medium data at least one first multi-medium data for this, judges whether the fixed condition of this first multi-medium data mates with this user characteristic data;
Characteristic determining unit, for when the fixed condition of this first multi-medium data mates with this user characteristic data, is defined as the first multi-medium data to be pushed by this first multi-medium data.
Alternatively, this characteristic determining unit is for determining multiple input entries that the fixed condition of this first multi-medium data comprises; For each input entry in multiple input entry, judge whether the character pair data item in this user characteristic data mates with this input entry; When each input entry is all mated with the character pair data item in this user characteristic data, determine that the fixed condition of this first multi-medium data mates with this user characteristic data.
Alternatively, this device also comprises:
Geographical location information determination module, for when this first appointment corresponding relation also comprises the corresponding relation between the device identification of access point and geographical location information, according to this first appointment corresponding relation, determines the geographical location information that this device identification is corresponding;
First geodata determination module, for according to this geographical location information, from this at least one first multi-medium data, determines the first multi-medium data to be pushed.
Alternatively, this first geodata determination module is used for each first multi-medium data for this at least one first multi-medium data, judges whether the input geographical position condition of this first multi-medium data mates with this geographical location information; When the input geographical position condition of this first multi-medium data is mated with this geographical location information, this first multi-medium data is defined as the first multi-medium data to be pushed.
Alternatively, this propelling data determination module 602 comprises:
Second determining unit, for when this facility information comprises the manufacturer of this access point, corresponding relation is specified according to second, determine at least one second multi-medium data that this manufacturer is corresponding, this second appointment corresponding relation comprises the corresponding relation between the manufacturer of access point and at least one the second multi-medium data.
Alternatively, this device also comprises:
Geographical location information determination module, for when this facility information also comprises the device identification of this access point, corresponding relation is specified according to first, determine the geographical location information that this device identification is corresponding, this first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and geographical location information;
Second geodata determination module, for according to this geographical location information, from this at least one second multi-medium data, determines the second multi-medium data to be pushed.
Alternatively, this second geodata determination module is used for each second multi-medium data for this at least one second multi-medium data, judges whether the input geographical position condition of this second multi-medium data mates with this geographical location information; When the input geographical position condition of this second multi-medium data is mated with this geographical location information, this second multi-medium data is defined as the second multi-medium data to be pushed.
Alternatively, this propelling data determination module 602 comprises:
Multi-medium data acquiring unit, for according to this facility information, obtains the multi-medium data corresponding with this facility information;
Propelling data determining unit, for when this multimedia data request also carries the terminal iidentification of this terminal, record and this terminal iidentification is pushed according to history, determine the multi-medium data being pushed to this terminal, this history pushes the corresponding relation recording and comprise between terminal iidentification and the multi-medium data pushed;
Filter element, for from multi-medium data corresponding to this facility information, filters out the multi-medium data being pushed to this terminal, obtains multi-medium data to be pushed.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation optional embodiment of the present invention, this is no longer going to repeat them.
Fig. 7 is a kind of apparatus structure schematic diagram pushing multi-medium data that the embodiment of the present invention provides, and see Fig. 7, this device comprises:
Request of data sending module 701, for when connecting access point success, multimedia data request is sent to server, this multimedia data request at least carries the facility information of this access point, and this multimedia data request determining multi-medium data to be pushed for asking this server, and according to appointment template and multi-medium data to be pushed, generating and pushing the page, this propelling movement page is for showing this multi-medium data, and this appointment template is for specifying the form pushing the page;
Pushing page display module 702, for when receiving this propelling movement page, showing this propelling movement page.
Alternatively, this request of data sending module 701 comprises:
Notice bar display unit, for when connecting this access point success, shows for pointing out connection access point successfully to notify bar;
Request of data transmitting element, for when the clicking operation to this notice bar being detected, sends this multimedia data request to this server.
Alternatively, this facility information comprises at least one item in the device identification of this access point and the manufacturer of this access point.
Alternatively, this propelling movement page comprises at least one designated links, and each designated links comprises the page of multi-medium data for jumping to; This device also comprises:
Address acquisition module, for when the clicking operation to arbitrary designated links in this propelling movement page being detected, obtains the jump address of designated links corresponding to this clicking operation;
Address sending module, for sending this jump address to this server, this jump address returns the corresponding page comprising multi-medium data for asking this server;
Page display module, for when receiving the page comprising multi-medium data, shows the page that this comprises multi-medium data.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation optional embodiment of the present invention, this is no longer going to repeat them.
It should be noted that: the device of the propelling movement multi-medium data that above-described embodiment provides is when pushing multi-medium data, only be illustrated with the division of above-mentioned each functional module, in practical application, can distribute as required and by above-mentioned functions and be completed by different functional modules, internal structure by server and terminal is divided into different functional modules, to complete all or part of function described above.In addition, the device of the propelling movement multi-medium data that above-described embodiment provides belongs to same design with the embodiment of the method pushing multi-medium data, and its specific implementation process refers to embodiment of the method, repeats no more here.
Fig. 8 is the structural representation of a kind of server that the embodiment of the present invention provides, and this server may be used for the function in the method for the propelling movement multi-medium data shown in above-described embodiment performed by server.Specifically: see Fig. 8, this server 800 can produce larger difference because of configuration or performance difference, one or more central processing units (CentralProcessingUnit can be comprised, CPU) 822 (such as, one or more processors) and memory 832, one or more store the storage medium 830 (such as one or more mass memory units) of application program 842 or data 844.Wherein, memory 832 and storage medium 830 can be of short duration storages or store lastingly.The program being stored in storage medium 830 can comprise one or more modules (diagram does not mark).
Server 800 can also comprise one or more power supplys 826, one or more wired or wireless network interfaces 850, one or more input/output interfaces 858, and/or, one or more operating system 841, such as WindowsServerTM, MacOSXTM, UnixTM, LinuxTM, FreeBSDTM etc.
More than one or one program is stored in memory, and is configured to be performed by more than one or one processor, and this more than one or one program package is containing the instruction for carrying out following operation:
The multimedia data request of receiving terminal, this multimedia data request at least carries the facility information of this terminal access point of successful connection;
According to this facility information, determine multi-medium data to be pushed;
According to appointment template and this multi-medium data, generate and push the page, this propelling movement page is for showing this multi-medium data, and this appointment template is for specifying the form pushing the page;
This propelling movement page is sent to this terminal.
Alternatively, the instruction for carrying out following operation is also comprised:
When this appointment template comprises the Template Information of specified type, from this multi-medium data, extract the appointed multimedia data meeting this specified type;
According to the position of this Template Information in this appointment template, this appointed multimedia data is added into the propelling movement page of generation.
Alternatively, the instruction for carrying out following operation is also comprised:
When this appointment template comprises the template link specified number, this multi-medium data is divided into the multi-medium data that this specifies number type;
The multi-medium data of the every type in type is specified number for this, for this multi-medium data generates a designated links, and the jump address of this designated links is defined as the page comprising this multi-medium data;
Be connected on the position in this appointment template according to this template strand, the designated links of generation be added into the propelling movement page of generation.
Alternatively, the instruction for carrying out following operation is also comprised:
According to this facility information, obtain the multimedia distributor information corresponding with this facility information;
Obtain first template and multi-medium data to be pushed of mating with this multimedia distributor information.
Alternatively, the instruction for carrying out following operation is also comprised:
Determine the time period received belonging to the time of this multimedia data request, obtain second template of mating with this time period.
Alternatively, the instruction for carrying out following operation is also comprised:
Determine the date receiving this multimedia data request, obtain the 3rd template with this date match.
Alternatively, the instruction for carrying out following operation is also comprised:
According to priority configuration information, determine the priority that this facility information is corresponding, this priority configuration information comprises the priority corresponding to facility information of access point;
Choose the 4th template with this priority match.
Alternatively, the instruction for carrying out following operation is also comprised:
When this facility information comprises the device identification of this access point, corresponding relation is specified according to first, determine at least one first multi-medium data that this device identification is corresponding, this first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and at least one the first multi-medium data.
Alternatively, the instruction for carrying out following operation is also comprised:
When this multimedia data request also carries the user ID of this terminal, obtain the user characteristic data that this user ID is corresponding;
According to this user characteristic data, from this at least one first multi-medium data, determine the first multi-medium data to be pushed.
Alternatively, the instruction for carrying out following operation is also comprised:
Each first multi-medium data for this at least one first multi-medium data, judges whether the fixed condition of this first multi-medium data mates with this user characteristic data;
When the fixed condition of this first multi-medium data mates with this user characteristic data, this first multi-medium data is defined as the first multi-medium data to be pushed.
Alternatively, the instruction for carrying out following operation is also comprised:
Determine multiple input entries that the fixed condition of this first multi-medium data comprises;
For each input entry in multiple input entry, judge whether the character pair data item in this user characteristic data mates with this input entry;
When each input entry is all mated with the character pair data item in this user characteristic data, determine that the fixed condition of this first multi-medium data mates with this user characteristic data.
Alternatively, the instruction for carrying out following operation is also comprised:
When this first appointment corresponding relation also comprises the corresponding relation between the device identification of access point and geographical location information, according to this first appointment corresponding relation, determine the geographical location information that this device identification is corresponding;
According to this geographical location information, from this at least one first multi-medium data, determine the first multi-medium data to be pushed.
Alternatively, the instruction for carrying out following operation is also comprised:
Each first multi-medium data for this at least one first multi-medium data, judges whether the input geographical position condition of this first multi-medium data mates with this geographical location information;
When the input geographical position condition of this first multi-medium data is mated with this geographical location information, this first multi-medium data is defined as the first multi-medium data to be pushed.
Alternatively, the instruction for carrying out following operation is also comprised:
When this facility information comprises the manufacturer of this access point, corresponding relation is specified according to second, determine at least one second multi-medium data that this manufacturer is corresponding, this second appointment corresponding relation comprises the corresponding relation between the manufacturer of access point and at least one the second multi-medium data.
Alternatively, the instruction for carrying out following operation is also comprised:
When this facility information also comprises the device identification of this access point, corresponding relation is specified according to first, determine the geographical location information that this device identification is corresponding, this first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and geographical location information;
According to this geographical location information, from this at least one second multi-medium data, determine the second multi-medium data to be pushed.
Alternatively, the instruction for carrying out following operation is also comprised:
Each second multi-medium data for this at least one second multi-medium data, judges whether the input geographical position condition of this second multi-medium data mates with this geographical location information;
When the input geographical position condition of this second multi-medium data is mated with this geographical location information, this second multi-medium data is defined as the second multi-medium data to be pushed.
Alternatively, the instruction for carrying out following operation is also comprised:
According to this facility information, obtain the multi-medium data corresponding with this facility information;
When this multimedia data request also carries the terminal iidentification of this terminal, record and this terminal iidentification is pushed according to history, determine the multi-medium data being pushed to this terminal, this history pushes the corresponding relation recording and comprise between terminal iidentification and the multi-medium data pushed;
From the multi-medium data that this facility information is corresponding, filter out the multi-medium data being pushed to this terminal, obtain multi-medium data to be pushed.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation optional embodiment of the present invention, this is no longer going to repeat them.
Fig. 9 is the structural representation of a kind of terminal that the embodiment of the present invention provides, and see Fig. 9, it illustrates the structural representation with Touch sensitive surface involved by the embodiment of the present invention, and this terminal may be used for the multimedia method for pushing implementing to provide in above-described embodiment.Specifically:
Terminal 900 can comprise RF (RadioFrequency, radio frequency) circuit 110, the memory 120 including one or more computer-readable recording mediums, input unit 130, display unit 140, transducer 150, voicefrequency circuit 160, WiFi (wirelessfidelity, Wireless Fidelity) module 170, include the parts such as processor 180 and power supply 190 that more than or processes core.It will be understood by those skilled in the art that the restriction of the not structure paired terminal of the terminal structure shown in Fig. 9, the parts more more or less than diagram can be comprised, or combine some parts, or different parts are arranged.Wherein:
RF circuit 110 can be used for receiving and sending messages or in communication process, the reception of signal and transmission, especially, after being received by the downlink information of base station, transfer to more than one or one processor 180 to process; In addition, base station is sent to by relating to up data.Usually, RF circuit 110 includes but not limited to antenna, at least one amplifier, tuner, one or more oscillator, subscriber identity module (SIM) card, transceiver, coupler, LNA (LowNoiseAmplifier, low noise amplifier), duplexer etc.In addition, RF circuit 110 can also by radio communication and network and other devices communicatings.This radio communication can use arbitrary communication standard or agreement, include but not limited to GSM (GlobalSystemofMobilecommunication, global system for mobile communications), GPRS (GeneralPacketRadioService, general packet radio service), CDMA (CodeDivisionMultipleAccess, code division multiple access), WCDMA (WidebandCodeDivisionMultipleAccess, Wideband Code Division Multiple Access (WCDMA)), LTE (LongTermEvolution, Long Term Evolution), Email, SMS (ShortMessagingService, Short Message Service) etc.
Memory 120 can be used for storing software program and module, and processor 180 is stored in software program and the module of memory 120 by running, thus performs the application of various function and data processing.Memory 120 mainly can comprise storage program district and store data field, and wherein, storage program district can storage operation system, application program (such as sound-playing function, image player function etc.) etc. needed at least one function; Store data field and can store the data (such as voice data, phone directory etc.) etc. created according to the use of terminal 900.In addition, memory 120 can comprise high-speed random access memory, can also comprise nonvolatile memory, such as at least one disk memory, flush memory device or other volatile solid-state parts.Correspondingly, memory 120 can also comprise Memory Controller, to provide the access of processor 180 and input unit 130 pairs of memories 120.
Input unit 130 can be used for the numeral or the character information that receive input, and produces and to arrange with user and function controls relevant keyboard, mouse, action bars, optics or trace ball signal and inputs.Particularly, input unit 130 can comprise Touch sensitive surface 131 and other input equipments 132.Touch sensitive surface 131, also referred to as touch display screen or Trackpad, user can be collected or neighbouring touch operation (such as user uses any applicable object or the operations of annex on Touch sensitive surface 131 or near Touch sensitive surface 131 such as finger, stylus) thereon, and drive corresponding jockey according to the formula preset.Optionally, Touch sensitive surface 131 can comprise touch detecting apparatus and touch controller two parts.Wherein, touch detecting apparatus detects the touch orientation of user, and detects the signal that touch operation brings, and sends signal to touch controller; Touch controller receives touch information from touch detecting apparatus, and converts it to contact coordinate, then gives processor 180, and the order that energy receiving processor 180 is sent also is performed.In addition, the polytypes such as resistance-type, condenser type, infrared ray and surface acoustic wave can be adopted to realize Touch sensitive surface 131.Except Touch sensitive surface 131, input unit 130 can also comprise other input equipments 132.Particularly, other input equipments 132 can include but not limited to one or more in physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc.
Display unit 140 can be used for the various graphical user interface showing information or the information being supplied to user and the terminal 900 inputted by user, and these graphical user interface can be made up of figure, text, icon, video and its combination in any.Display unit 140 can comprise display floater 141, optionally, the form such as LCD (LiquidCrystalDisplay, liquid crystal display), OLED (OrganicLight-EmittingDiode, Organic Light Emitting Diode) can be adopted to configure display floater 141.Further, Touch sensitive surface 131 can cover display floater 141, when Touch sensitive surface 131 detects thereon or after neighbouring touch operation, send processor 180 to determine the type of touch event, on display floater 141, provide corresponding vision to export with preprocessor 180 according to the type of touch event.Although in fig .9, Touch sensitive surface 131 and display floater 141 be as two independently parts realize input and input function, in certain embodiments, can by Touch sensitive surface 131 and display floater 141 integrated and realize input and output function.
Terminal 900 also can comprise at least one transducer 150, such as optical sensor, motion sensor and other transducers.Particularly, optical sensor can comprise ambient light sensor and proximity transducer, and wherein, ambient light sensor the light and shade of environmentally light can regulate the brightness of display floater 141, proximity transducer when terminal 900 moves in one's ear, can cut out display floater 141 and/or backlight.As the one of motion sensor, Gravity accelerometer can detect the size of all directions (are generally three axles) acceleration, size and the direction of gravity can be detected time static, can be used for identifying the application (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating) of mobile phone attitude, Vibration identification correlation function (such as pedometer, knock) etc.; As for terminal 900 also other transducers such as configurable gyroscope, barometer, hygrometer, thermometer, infrared ray sensor, do not repeat them here.
Voicefrequency circuit 160, loud speaker 161, microphone 162 can provide the audio interface between user and terminal 900.Voicefrequency circuit 160 can by receive voice data conversion after the signal of telecommunication, be transferred to loud speaker 161, by loud speaker 161 be converted to voice signal export; On the other hand, the voice signal of collection is converted to the signal of telecommunication by microphone 162, voice data is converted to after being received by voicefrequency circuit 160, after again voice data output processor 180 being processed, through RF circuit 110 to send to such as another terminal, or export voice data to memory 120 to process further.Voicefrequency circuit 160 also may comprise earphone jack, to provide the communication of peripheral hardware earphone and terminal 900.
WiFi belongs to short range wireless transmission technology, and by WiFi module 170, terminal 900 can help that user sends and receive e-mail, browsing page and access streaming video etc., and its broadband internet wireless for user provides is accessed.Although Fig. 9 shows WiFi module 170, be understandable that, it does not belong to must forming of terminal 900, can omit in the scope of essence not changing invention as required completely.
Processor 180 is control centres of terminal 900, utilize the various piece of various interface and the whole mobile phone of connection, software program in memory 120 and/or module is stored in by running or performing, and call the data be stored in memory 120, perform various function and the deal with data of terminal 900, thus integral monitoring is carried out to mobile phone.Optionally, processor 180 can comprise one or more process core; Preferably, processor 180 accessible site application processor and modem processor, wherein, application processor mainly processes operating system, user interface and application program etc., and modem processor mainly processes radio communication.Be understandable that, above-mentioned modem processor also can not be integrated in processor 180.
Terminal 900 also comprises the power supply 190 (such as battery) of powering to all parts, preferably, power supply can be connected with processor 180 logic by power-supply management system, thus realizes the functions such as management charging, electric discharge and power managed by power-supply management system.Power supply 190 can also comprise one or more direct current or AC power, recharging system, power failure detection circuit, power supply changeover device or the random component such as inverter, power supply status indicator.
Although not shown, terminal 900 can also comprise camera, bluetooth module etc., does not repeat them here.Specifically in the present embodiment, the display unit of terminal is touch-screen display, terminal also includes memory, and one or more than one program, one of them or more than one program are stored in memory, and are configured to be performed by more than one or one processor state more than one or one program package containing the instruction for carrying out following operation:
When connecting access point success, multimedia data request is sent to server, this multimedia data request at least carries the facility information of this access point, and this multimedia data request determines multi-medium data to be pushed for asking this server, and according to appointment template and multi-medium data to be pushed, generate and push the page, this propelling movement page is for showing this multi-medium data, and this appointment template is for specifying the form pushing the page;
When receiving this propelling movement page, show this propelling movement page.
Alternatively, the instruction for carrying out following operation is also comprised:
When connecting this access point success, show for pointing out connection access point successfully to notify bar;
When the clicking operation to this notice bar being detected, send this multimedia data request to this server.
Alternatively, this facility information comprises at least one item in the device identification of this access point and the manufacturer of this access point.
Alternatively, this propelling movement page comprises at least one designated links, and each designated links comprises the page of multi-medium data for jumping to; Also comprise the instruction for carrying out following operation:
When the clicking operation to arbitrary designated links in this propelling movement page being detected, obtain the jump address of designated links corresponding to this clicking operation;
Send this jump address to this server, this jump address returns the corresponding page comprising multi-medium data for asking this server;
When receiving the page comprising multi-medium data, show the page that this comprises multi-medium data.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation optional embodiment of the present invention, this is no longer going to repeat them.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (36)

1. push a method for multi-medium data, it is characterized in that, described method comprises:
The multimedia data request of receiving terminal, described multimedia data request at least carries the facility information of the described terminal access point of successful connection;
According to described facility information, determine multi-medium data to be pushed, described facility information comprises at least one item in the device identification of described access point and the manufacturer of described access point;
According to appointment template and described multi-medium data, generate and push the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page;
The described propelling movement page is sent to described terminal;
Described according to appointment template and described multi-medium data, generate the propelling movement page and comprise following at least one item:
When described appointment template comprises the Template Information of specified type, from described multi-medium data, extract the appointed multimedia data meeting described specified type; According to the position of described Template Information in described appointment template, described appointed multimedia data is added into the propelling movement page of generation;
When described appointment template comprises the template link specified number, described in being divided into by described multi-medium data, specify number the multi-medium data of type; For the multi-medium data of the described every type specified number in type, for described multi-medium data generates a designated links, and the jump address of described designated links is defined as the page comprising described multi-medium data; Be connected on the position in described appointment template according to described template strand, the designated links of generation be added into the propelling movement page of generation.
2. method according to claim 1, is characterized in that, described according to described facility information, determines that multi-medium data to be pushed comprises:
According to described facility information, obtain the multimedia distributor information corresponding with described facility information;
Obtain first template and multi-medium data to be pushed of mating with described multimedia distributor information.
3. method according to claim 1, is characterized in that, described according to appointment template and described multi-medium data, generate before pushing the page, described method also comprises:
Determine the time period received belonging to the time of described multimedia data request, obtain second template of mating with the described time period.
4. method according to claim 1, is characterized in that, described according to appointment template and described multi-medium data, generate before pushing the page, described method also comprises:
Determine the date receiving described multimedia data request, obtain the 3rd template with described date match.
5. method according to claim 1, is characterized in that, described according to appointment template and described multi-medium data, generate before pushing the page, described method also comprises:
According to priority configuration information, determine the priority that described facility information is corresponding, described priority configuration information comprises the priority corresponding to facility information of access point;
Choose the 4th template with described priority match.
6. method according to claim 1, is characterized in that, described according to described facility information, determines that multi-medium data to be pushed comprises:
When described facility information comprises the device identification of described access point, corresponding relation is specified according to first, determine at least one first multi-medium data that described device identification is corresponding, described first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and at least one the first multi-medium data.
7. method according to claim 6, is characterized in that, described according to the first appointment corresponding relation, after determining at least one first multi-medium data that described device identification is corresponding, described method also comprises:
When described multimedia data request also carries the user ID of described terminal, obtain the user characteristic data that described user ID is corresponding;
According to described user characteristic data, from least one first multi-medium data described, determine the first multi-medium data to be pushed.
8. method according to claim 7, is characterized in that, described according to described user characteristic data, from least one first multi-medium data described, determines that the first multi-medium data to be pushed comprises:
For each first multi-medium data at least one first multi-medium data described, judge whether the fixed condition of described first multi-medium data mates with described user characteristic data;
When the fixed condition of described first multi-medium data mates with described user characteristic data, described first multi-medium data is defined as the first multi-medium data to be pushed.
9. method according to claim 8, is characterized in that, describedly judges whether the fixed condition of described first multi-medium data mates with described user characteristic data and comprises:
Determine multiple input entries that the fixed condition of described first multi-medium data comprises;
For each input entry in multiple input entry, judge whether the character pair data item in described user characteristic data mates with described input entry;
When each input entry is all mated with the character pair data item in described user characteristic data, determine that the fixed condition of described first multi-medium data mates with described user characteristic data.
10. method according to claim 6, is characterized in that, described according to the first appointment corresponding relation, after determining at least one first multi-medium data that described device identification is corresponding, described method also comprises:
When described first specifies corresponding relation also to comprise the corresponding relation between the device identification of access point and geographical location information, specify corresponding relation according to described first, determine the geographical location information that described device identification is corresponding;
According to described geographical location information, from least one first multi-medium data described, determine the first multi-medium data to be pushed.
11. methods according to claim 10, is characterized in that, described according to described geographical location information, from least one first multi-medium data described, determine that the first multi-medium data to be pushed comprises:
For each first multi-medium data at least one first multi-medium data described, judge whether the input geographical position condition of described first multi-medium data mates with described geographical location information;
When the input geographical position condition of described first multi-medium data is mated with described geographical location information, described first multi-medium data is defined as the first multi-medium data to be pushed.
12. methods according to claim 1, is characterized in that, described according to described facility information, determine that multi-medium data to be pushed comprises:
When described facility information comprises the manufacturer of described access point, corresponding relation is specified according to second, determine at least one second multi-medium data that described manufacturer is corresponding, described second appointment corresponding relation comprises the corresponding relation between the manufacturer of access point and at least one the second multi-medium data.
13. methods according to claim 12, is characterized in that, described according to the second appointment corresponding relation, after determining at least one second multi-medium data that described manufacturer is corresponding, described method also comprises:
When described facility information also comprises the device identification of described access point, corresponding relation is specified according to first, determine the geographical location information that described device identification is corresponding, described first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and geographical location information;
According to described geographical location information, from least one second multi-medium data described, determine the second multi-medium data to be pushed.
14. methods according to claim 13, is characterized in that, described according to described geographical location information, from least one second multi-medium data described, determine that the second multi-medium data to be pushed comprises:
For each second multi-medium data at least one second multi-medium data described, judge whether the input geographical position condition of described second multi-medium data mates with described geographical location information;
When the input geographical position condition of described second multi-medium data is mated with described geographical location information, described second multi-medium data is defined as the second multi-medium data to be pushed.
15. methods according to claim 1, is characterized in that, described according to described facility information, determine that multi-medium data to be pushed comprises:
According to described facility information, obtain the multi-medium data corresponding with described facility information;
When described multimedia data request also carries the terminal iidentification of described terminal, record and described terminal iidentification is pushed according to history, determine the multi-medium data being pushed to described terminal, described history pushes the corresponding relation recording and comprise between terminal iidentification and the multi-medium data pushed;
From the multi-medium data that described facility information is corresponding, filter out the multi-medium data being pushed to described terminal, obtain multi-medium data to be pushed.
16. 1 kinds of methods pushing multi-medium data, it is characterized in that, described method comprises:
When connecting access point success, multimedia data request is sent to server, described multimedia data request at least carries the facility information of described access point, and described multimedia data request determines multi-medium data to be pushed for asking described server, and according to appointment template and multi-medium data to be pushed, generate and push the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page;
When receiving the described propelling movement page, show the described propelling movement page;
Wherein, described facility information comprises at least one item in the device identification of described access point and the manufacturer of described access point;
Described server, according to appointment template and multi-medium data to be pushed, generates and pushes the page, comprising:
When described appointment template comprises the Template Information of specified type, from described multi-medium data, extract the appointed multimedia data meeting described specified type; According to the position of described Template Information in described appointment template, described appointed multimedia data is added into the propelling movement page of generation;
When described appointment template comprises the template link specified number, described in being divided into by described multi-medium data, specify number the multi-medium data of type; For the multi-medium data of the described every type specified number in type, for described multi-medium data generates a designated links, and the jump address of described designated links is defined as the page comprising described multi-medium data; Be connected on the position in described appointment template according to described template strand, the designated links of generation be added into the propelling movement page of generation.
17. methods according to claim 16, is characterized in that, described when connecting access point success, send multimedia data request comprise to server:
When connecting the success of described access point, show for pointing out connection access point successfully to notify bar;
When the clicking operation to described notice bar being detected, send described multimedia data request to described server.
18. methods according to claim 16, is characterized in that, the described propelling movement page comprises at least one designated links, and each designated links comprises the page of multi-medium data for jumping to;
Described when receiving the described propelling movement page, after showing the described propelling movement page, described method also comprises:
When the clicking operation of arbitrary designated links in the described propelling movement page being detected, obtain the jump address of designated links corresponding to described clicking operation;
Send described jump address to described server, described jump address returns the corresponding page comprising multi-medium data for asking described server;
When receiving the page comprising multi-medium data, described in display, comprise the page of multi-medium data.
19. 1 kinds of devices pushing multi-medium data, it is characterized in that, described device comprises:
Request receiving module, for the multimedia data request of receiving terminal, described multimedia data request at least carries the facility information of the described terminal access point of successful connection;
Propelling data determination module, for according to described facility information, determines multi-medium data to be pushed, and described facility information comprises at least one item in the device identification of described access point and the manufacturer of described access point;
Push page generation module, for according to appointment template and described multi-medium data, generate and push the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page;
Push page sending module, for sending the described propelling movement page to described terminal;
Described propelling movement page generation module comprises:
Data extracting unit, for when described appointment template comprises the Template Information of specified type, from described multi-medium data, extracts the appointed multimedia data meeting described specified type;
Data adding device, for according to the position of described Template Information in described appointment template, is added into the propelling movement page of generation by described appointed multimedia data;
Described propelling movement page generation module comprises:
Data dividing unit, during for comprising the template link specified number when described appointment template, specifies number the multi-medium data of type described in being divided into by described multi-medium data;
Link generation unit, for the multi-medium data for the described every type specified number in type, for described multi-medium data generates a designated links, and is defined as the jump address of described designated links the page comprising described multi-medium data;
Link adding device, for being connected on the position in described appointment template according to described template strand, is added into the propelling movement page of generation by the designated links of generation.
20. devices according to claim 19, is characterized in that, described propelling data determination module comprises:
Distributor information determining unit, for according to described facility information, obtains the multimedia distributor information corresponding with described facility information;
Data capture unit, for obtaining first template and multi-medium data to be pushed of mating with described multimedia distributor information.
21. devices according to claim 19, is characterized in that, described device also comprises:
Time match module, for determining the time period received belonging to the time of described multimedia data request, obtains second template of mating with the described time period.
22. devices according to claim 19, is characterized in that, described device also comprises:
Date match module, for determining the date receiving described multimedia data request, obtains the 3rd template with described date match.
23. devices according to claim 19, is characterized in that, described device also comprises:
Priority Determination module, for according to priority configuration information, determine the priority that described facility information is corresponding, described priority configuration information comprises the priority corresponding to facility information of access point;
Template chooses module, for choosing the 4th template with described priority match.
24. devices according to claim 19, is characterized in that, described propelling data determination module comprises:
First determining unit, for when described facility information comprises the device identification of described access point, corresponding relation is specified according to first, determine at least one first multi-medium data that described device identification is corresponding, described first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and at least one the first multi-medium data.
25. devices according to claim 24, is characterized in that, described device also comprises:
Characteristic acquisition module, for when described multimedia data request also carries the user ID of described terminal, obtains the user characteristic data that described user ID is corresponding;
Characteristic determination module, for according to described user characteristic data, from least one first multi-medium data described, determines the first multi-medium data to be pushed.
26. devices according to claim 25, is characterized in that, described characteristic determination module comprises:
Judging unit, for for each first multi-medium data at least one first multi-medium data described, judges whether the fixed condition of described first multi-medium data mates with described user characteristic data;
Characteristic determining unit, for when the fixed condition of described first multi-medium data mates with described user characteristic data, is defined as the first multi-medium data to be pushed by described first multi-medium data.
27. devices according to claim 26, is characterized in that, described characteristic determining unit is for determining multiple input entries that the fixed condition of described first multi-medium data comprises; For each input entry in multiple input entry, judge whether the character pair data item in described user characteristic data mates with described input entry; When each input entry is all mated with the character pair data item in described user characteristic data, determine that the fixed condition of described first multi-medium data mates with described user characteristic data.
28. devices according to claim 24, is characterized in that, described device also comprises:
Geographical location information determination module, for when described first specifies corresponding relation also to comprise the corresponding relation between the device identification of access point and geographical location information, specify corresponding relation according to described first, determine the geographical location information that described device identification is corresponding;
First geodata determination module, for according to described geographical location information, from least one first multi-medium data described, determines the first multi-medium data to be pushed.
29. devices according to claim 27, it is characterized in that, described first geodata determination module is used for for each first multi-medium data at least one first multi-medium data described, judges whether the input geographical position condition of described first multi-medium data mates with described geographical location information; When the input geographical position condition of described first multi-medium data is mated with described geographical location information, described first multi-medium data is defined as the first multi-medium data to be pushed.
30. devices according to claim 19, is characterized in that, described propelling data determination module comprises:
Second determining unit, for when described facility information comprises the manufacturer of described access point, corresponding relation is specified according to second, determine at least one second multi-medium data that described manufacturer is corresponding, described second appointment corresponding relation comprises the corresponding relation between the manufacturer of access point and at least one the second multi-medium data.
31. devices according to claim 30, is characterized in that, described device also comprises:
Geographical location information determination module, for when described facility information also comprises the device identification of described access point, corresponding relation is specified according to first, determine the geographical location information that described device identification is corresponding, described first appointment corresponding relation at least comprises the corresponding relation between the device identification of access point and geographical location information;
Second geodata determination module, for according to described geographical location information, from least one second multi-medium data described, determines the second multi-medium data to be pushed.
32. devices according to claim 31, it is characterized in that, described second geodata determination module is used for for each second multi-medium data at least one second multi-medium data described, judges whether the input geographical position condition of described second multi-medium data mates with described geographical location information; When the input geographical position condition of described second multi-medium data is mated with described geographical location information, described second multi-medium data is defined as the second multi-medium data to be pushed.
33. devices according to claim 19, is characterized in that, described propelling data determination module comprises:
Multi-medium data acquiring unit, for according to described facility information, obtains the multi-medium data corresponding with described facility information;
Propelling data determining unit, for when described multimedia data request also carries the terminal iidentification of described terminal, record and described terminal iidentification is pushed according to history, determine the multi-medium data being pushed to described terminal, described history pushes the corresponding relation recording and comprise between terminal iidentification and the multi-medium data pushed;
Filter element, for from multi-medium data corresponding to described facility information, filters out the multi-medium data being pushed to described terminal, obtains multi-medium data to be pushed.
34. 1 kinds of devices pushing multi-medium data, it is characterized in that, described device comprises:
Request of data sending module, for when connecting access point success, multimedia data request is sent to server, described multimedia data request at least carries the facility information of described access point, and described multimedia data request determining multi-medium data to be pushed for asking described server, and according to appointment template and multi-medium data to be pushed, generating and pushing the page, the described propelling movement page is for showing described multi-medium data, and described appointment template is for specifying the form pushing the page;
Pushing page display module, for when receiving the described propelling movement page, showing the described propelling movement page;
Wherein, described facility information comprises at least one item in the device identification of described access point and the manufacturer of described access point;
Described server, according to appointment template and multi-medium data to be pushed, generates and pushes the page, comprising:
When described appointment template comprises the Template Information of specified type, from described multi-medium data, extract the appointed multimedia data meeting described specified type; According to the position of described Template Information in described appointment template, described appointed multimedia data is added into the propelling movement page of generation;
When described appointment template comprises the template link specified number, described in being divided into by described multi-medium data, specify number the multi-medium data of type; For the multi-medium data of the described every type specified number in type, for described multi-medium data generates a designated links, and the jump address of described designated links is defined as the page comprising described multi-medium data; Be connected on the position in described appointment template according to described template strand, the designated links of generation be added into the propelling movement page of generation.
35. devices according to claim 34, is characterized in that, described request of data sending module comprises:
Notice bar display unit, for when connecting the success of described access point, shows for pointing out connection access point successfully to notify bar;
Request of data transmitting element, for when the clicking operation to described notice bar being detected, sends described multimedia data request to described server.
36. devices according to claim 34, is characterized in that, the described propelling movement page comprises at least one designated links, and each designated links comprises the page of multi-medium data for jumping to; Described device also comprises:
Address acquisition module, for when the clicking operation of arbitrary designated links in the described propelling movement page being detected, obtains the jump address of designated links corresponding to described clicking operation;
Address sending module, for sending described jump address to described server, described jump address returns the corresponding page comprising multi-medium data for asking described server;
Page display module, for when receiving the page comprising multi-medium data, comprises the page of multi-medium data described in display.
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