CN104216903A - Method and device for evaluating attention between users - Google Patents
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Abstract
The invention discloses a method and device for evaluating the attention between users. The method includes the steps of obtaining historical information of at least parts of activities of the first user for the second user in a social networking service; obtaining at least part of static attribute information, related to the first user, of the second user in the social networking service; evaluating the attention of the first user to the second user based on the historical information and the static attribute information. According to the method and device, the attention of one user to other users in the social networking service can be effectively evaluated.
Description
Technical field
The present invention relates to technical field of internet application, and more specifically, relate to the method and apparatus of the attention rate between information evaluation user on a kind of line based on social networks.
Background technology
Development along with social networking service (SNS), traditional social networking service platform advances to the direction that merges multiple application, and a large amount of application based on internet or mobile Internet (APP) simultaneously is also being devoted to based on it and then a new social network-i i-platform is provided.
In social networking service, a user may need to occur alternately, how to safeguard that the relation between a user and other users seems particularly important to SNS platform with other a large amount of users (comprising good friend and non-good friend).Therefore, how assessing the tightness degree of a user in social networking service and the relation between other users and make differentiation, is a valuable importance of social networking service.
Summary of the invention
Therefore, one object of the present invention is to solve the problems of the technologies described above.
According to an aspect of the present invention, provide the method for the attention rate between a kind of user of assessment, having comprised: the historical information of obtaining at least part of activity that the first user in social networks carries out for the second user; Obtain at least part of static attribute information of the second user for first user in social networks; And based on described historical information and described static attribute information, the attention rate of assessment first user to the second user.
According to an embodiment of the invention, when obtaining the historical information of at least part of activity that first user carries out for the second user, the mode that adopts increment to obtain.
According to an embodiment of the invention, when the static attribute information of obtaining for the second user of first user, the mode that adopts increment to obtain.
According to an embodiment of the invention, the different weight based on described historical information and/or described static attribute information, the attention rate of assessment first user to the second user.
Preferably, by meeting activity specified conditions, that first user carries out for the second user in predetermined time interval, regard the movable representative that the first user in this predetermined time interval carries out for the second user as.
Preferably, by meeting movable weight specified conditions, that first user carries out for the second user in predetermined time interval, give the activity that other the first user in this predetermined time interval carries out for the second user.
According to an embodiment of the invention, the activity that the first user in social network-i i-platform carries out for the second user can comprise the respondent behavior of the behavior for the second user and the behavior that first user is initiated for first user for the second user of first user initiation.
According to an embodiment of the invention, described static attribute information comprises following one or more: the attribute information that the second user registers in social networks; The attribute information that first user arranges for the second user; And social network-i i-platform is according to the attribute information of first user and/or the second user's activity statistics.
According to an embodiment of the invention, the attention rate according to following formula assessment first user to the second user:
FriendRank(a→b)＝α×Active(a→b)
γ+β×Active(a→b)
θ
Wherein, FriendRank (a → b) represents the attention rate of first user to the second user, Active (a → b) represents the score value of the historical information of at least part of activity that first user carries out for the second user, Static (a → b) represents the score value at least part of static attribute information of the second user of first user, and factor alpha, β, γ and θ are four variable elements.Under default situations, the value of these four variable element α, β, γ and θ is followed successively by 2,1,0.5 and 1.
According to another aspect of the present invention, provide the equipment of the attention rate between a kind of user of assessment, having comprised: movable acquisition device, the historical information of at least part of activity of carrying out for the second user for the first user obtaining at social networks; Static attribute information acquisition device, at least part of static attribute information of the second user for first user of obtaining at social networks; And apparatus for evaluating, for assessing the attention rate of first user to the second user based on described historical information and described static attribute information.
According to an embodiment of the invention, the mode that described movable acquisition module adopts increment to obtain is obtained the historical information of at least part of activity that first user carries out for the second user.
According to an embodiment of the invention, the mode that described static attribute information acquisition device adopts increment to obtain is obtained the static attribute information for the second user of first user.
According to an embodiment of the invention, the different weight of described apparatus for evaluating based on described historical information and/or described static attribute information, the attention rate of assessment first user to the second user.
Preferably, described equipment also comprises weight adjusting device, and described weight adjusting device is for regarding meet activity specified conditions, that first user carries out for the second user in predetermined time interval as the movable representative that the first user in this predetermined time interval carries out for the second user as.
Preferably, described equipment also comprises weight adjusting device, and described weight adjusting device is also for giving other activities in this predetermined time interval by meeting movable weight specified conditions, that first user carries out for the second user in predetermined time interval.
According to an embodiment of the invention, the activity that the first user in social network-i i-platform carries out for the second user can comprise the respondent behavior of the behavior for the second user and the behavior that first user is initiated for first user for the second user of first user initiation.
According to an embodiment of the invention, described static attribute information comprises following one or more: described static attribute information comprises following one or more: the attribute information that the second user registers in social networks; The attribute information that first user arranges for the second user; And social network-i i-platform is according to the attribute information of first user and/or the second user's activity statistics.
According to an embodiment of the invention, described apparatus for evaluating is the attention rate to the second user according to following formula assessment first user:
FriendRank(a→b)＝α×Active(a→b)
γ+β×Active(a→b)
θ
Wherein, FriendRank (a → b) represents the attention rate of first user to the second user, Active (a → b) represents the score value of the historical information of at least part of activity that first user carries out for the second user, Static (a → b) represents the score value at least part of static attribute information of the second user of first user, and factor alpha, β, γ and θ are four variable elements.Under default situations, the value of these four variable element α, β, γ and θ is followed successively by 2,1,0.5 and 1.
According to the embodiment of the present invention, can effectively assess the degree of a user in social networking service and the relation between other users and make differentiation, alternatively, can develop abundant scene based on this, and then enriched the application of mobile Internet, promoted user's experience.
Accompanying drawing explanation
When read by reference to the accompanying drawings below exemplary embodiment detailed description time, these and other object of the present invention, feature and advantage will become apparent, in the accompanying drawings:
Fig. 1 shows the synoptic chart of the system that embodiments of the present invention can implement therein;
Fig. 2 shows according to the process flow diagram of the method for the attention rate between the user in the assessment social networking service platform of embodiment of the present invention;
Fig. 3 shows according to the equipment block diagram of the attention rate between the user in the assessment social networking service platform of embodiment of the present invention.
Fig. 4 shows and is applicable to for realizing the block diagram of the computer system of embodiment of the present invention.
Embodiment
Below with reference to some exemplary embodiments, principle of the present invention and spirit are described.Should be appreciated that providing these embodiment is only used to make those skilled in the art can understand better and then realize the present invention, and not limit the scope of the invention by any way.
Process flow diagram in accompanying drawing and block diagram, illustrate the device (or equipment) according to various embodiments of the invention, architectural framework in the cards, function and the operation of method and computer program product.In this, each square frame in process flow diagram or block diagram can represent a part for module, program segment or a code, and a part for described module, device, program segment or code comprises one or more for realizing the executable instruction of predetermined logic function.It should be noted that some as alternative realization in, what the function marking in square frame also can be marked to be different from accompanying drawing occurs in sequence.For example, in fact the square frame that two adjoining lands represent can be carried out substantially concurrently, and they also can be carried out by contrary order sometimes, and this determines according to related function.Also should be noted that, each square frame in block diagram and/or process flow diagram and the combination of the square frame in block diagram and/or process flow diagram, can realize by the special-purpose hardware based system of the function putting rules into practice or operation, or can realize with the combination of specialized hardware and computer instruction.
Although should be appreciated that first, second term such as grade is used to describe different users at this, these users should not limited by these terms, because these terms are comparatively speaking, are only used for distinguishing different users.For example, first user also can be called as the second user, and similarly, the second user also can be called as first user, and this does not depart from the scope of embodiment of the present invention.
In this article, use " attention rate " to represent that a user in social networking service SNS platform is to another user's degree of concern.Attention rate can represent with the score value of digital form, for example, and the form of 100 minutes systems, ten point systems or 5 minutes systems.Alternatively, attention rate also can represent by the grade of predetermining, for example, the attention rate between user is divided into 5 grades, i.e. close friend, important good friend, common good friend, general contact person (non-good friend) and less contact person.Although hereinafter, the attention rate representing by means of score value form is illustrated a plurality of embodiment of the present invention, it will be understood by those skilled in the art that the attention rate between the user that the plurality of embodiment also can be applied to represent by grade form.
Should be appreciated that a user has directivity to another user's attention rate, for user A and user B, the attention rate of user A to user B, and be necessarily same as the attention rate of user B to user A.
Below in conjunction with accompanying drawing, in the mode of example, describe various embodiment of the present invention in detail.
First with reference to figure 1, it shows the synoptic chart of the example system 10 that embodiments of the present invention can realize therein.System 10 can comprise the combination in any of wired or wireless network, and wherein these networks include but not limited to mobile telephone network, WLAN (wireless local area network) (LAN), Bluetooth personal local area network, ethernet lan, token ring lan, wide area network, internet etc.
For example, system shown in Fig. 1 10 comprises mobile internet 11 and internet 28.The connection of leading to internet 28 can include but not limited to that long distance wireless connects, short-distance radio connects, and various wired connection, and wired connection includes but not limited to telephone wire, cable line, line of electric force, TV broadcast etc.
The exemplary mobile communication equipment of system 10 can include but not limited to combined type PDA and mobile phone 14, mobile phone 12, PDA16, integrated message transmission equipment (IMD) 18 and panel computer (not shown) etc.Mobile communication equipment can be called out and message by leading to wireless connections 25 sending and receivings of base station 24, and communicates with service provider by leading to the wireless connections 25 of base station 24.Base station 24 can be coupled to the webserver 26, the communication that this server 26 allows between mobile internet 11 and internet 28.System 10 also comprises provides the server of social networking service SNS 20, can be to provide website or the application class platform of SNS, it passes through wired or wireless link connection (not shown) to mobile internet 11 and/or internet 28, these websites or application class platform include but not limited to, blog (blog), Weibo, BBS, social networks SNS, instant messaging APP, content are shared, game on line platform, online communication record etc.System 10 can comprise additional communication facilities and dissimilar communication facilities.
Mobile communication equipment can use various transmission technologys to communicate, include but not limited to CDMA (CDMA), global system for mobile communications (GSM), universal mobile telecommunications system (UMTS), time division multiple access (TDMA) (TDMA), frequency division multiple access (FDMA), transmission control protocol/Internet protocol (TCP/IP), short messaging service (SMS), multimedia information transferring service (MMS), Email, instant message transferring service (IMS), bluetooth, IEEE802.11 etc.In realizing various embodiment of the present invention, related communication facilities can use various media to communicate, and includes but not limited to radio, infrared, laser, cable connection etc.
Fig. 2 has schematically shown the process flow diagram to the method 20 of the second user's attention rate according to the first user in the assessment social networking service platform of embodiment of the present invention.This flow process starts from step S200.
Step S210: the historical information of obtaining at least part of activity that the first user in social network-i i-platform carries out for the second user.
The activity that first user carries out for the second user various actions that normally first user carries out for the second user, comprise " reading " behavior and " writing " behavior.SNS platform all carries out record to these behaviors.The behavior of " reading " is such as comprising that first user is accessed the second user's the page, checked the second user's attribute data, the content (as with forms such as picture, word, videos) of checking the second user issue, and " writing " behavior is such as comprising that first user sends message, gives " present ", exemplary application etc. to the second user.
The historical information of described activity can be the movable historical information in the user's that records of SNS platform past, or also can be recently the movable historical information of section sometime.
Step S220: at least part of static attribute information of obtaining the second user for first user in social network-i i-platform.
This type of static attribute information for example comprises: the attribute information that the second user registers in this social network-i i-platform, such as sex, age, interest, company, previous graduate college, admission time, geographic position etc.; The attribute information that first user arranges the second user, such as giving the second user's friendly grade (as being made as close friend or general good friend etc.), divide into groups (as household, relative, colleague, classmate etc.) etc.; The user's that SNS platform draws according to user's history information statistical study attribute information, such as user's implicit expression interest (playing with a game such as first user and the second user), liveness, whether online, industry (relating to IT exploitation such as the information of issuing more than 85%) etc.; But be not limited to this.
Step S230: the historical information based on obtained and static attribute information, the attention rate of assessment first user to the second user.For example, as described above, activity in the historical information of acquisition and static attribute information can be converted to respectively to score value or grade, at one schematically intuitively in example, first user can be these score value sums to the second user's attention rate, or the corresponding score value sum of grade after conversion.
So far, method 20 finishes at step S240.
Should be appreciated that step S210 and step S220 may not carry out by the order of above-mentioned textual statement, can carry out, or step S220 carry out before step S210 simultaneously.
It should also be understood that, although above example by the activity of acquisition with static attribute information is converted to respectively score value or grade is carried out in step 230, but these processing also can be carried out respectively in step S210 and step S220, for example, the movable historical information of acquisition or static attribute information are the forms of score value or grade.
In one embodiment of the invention, can obtain the historical information of the full-motion that the first user in SNS platform carries out for the second user, also can obtain the movable historical information that meets specified conditions that the first user in SNS platform carries out for the second user, as only obtained the activity of specified type.
In one embodiment of the invention, the activity that first user in social network-i i-platform carries out for the second user can comprise the behavior for the second user that first user is initiated, and also can comprise the respondent behavior of the behavior that first user is initiated for first user for the second user.
In one embodiment of the invention, can obtain the whole static attribute information of the second user for first user in SNS platform, also can obtain the static attribute information that meets specified conditions of the second user for first user in SNS platform, for example, only obtain the information of specified type.As an example, only obtain these three static attribute information of user grouping of common good friend's number, industry, appointment, and do not obtain other static attribute information.
Further, at assessment first user during to the second user's attention rate, can give different Activity Types that first user carry out for the second user and for the second user's of first user different static attribute information types, specify different weights.As an example, the activity of carrying out for the second user for first user, specifying the weight of " writing " behavior is 5, but " gifts " this weight of writing behavior is wherein 6, " the calling party page " this weight of " reading " behavior is 2, and all the other weights of " reading " behavior are 1.As an example, for the static attribute information of the second user for first user, specifying the weight of " user grouping " and " position " item is 3, and the weight of " interest " item is 2, and the weight of all the other static attribute items of information is 0.
In one embodiment of the invention, when the movable historical information of obtaining that first user carries out for the second user, the mode that adopts increment to obtain, only obtains the movable historical information Δ Active of current period
n+1, movable total historical information Active
n+1total historical information Active based on movable before this current period
nwith this Δ Active obtaining
n+1draw.The mode that adopts increment to obtain, can greatly provide the resource efficiency that obtains movable historical information.
The cycle of should be appreciated that can be based on the time, such as 1 week, 1 day etc., and the number of times that also can occur based on activity, for example 500 times, 600 times, depending on assessment strategy and granularity.When one-period expires, trigger above-mentioned steps S210, finally cause reappraising of attention rate.
To understand, when the static attribute information of obtaining for the second user of first user, also be suitable for the mode that adopts increment to obtain.For example, for the common good friend of user A and user B, can only obtain common good friend's number that current period newly increases; In friendly grade for sex, age, interest, company, previous graduate college, admission time, the good friend that gives, can be more suitable for obtaining in the mode with increment.
In one embodiment of the invention, when the movable historical information of obtaining that first user carries out for the second user, it is the activity that the first user within this time interval carries out for the second user that the activity the highest or that higher grade of score value in given interval is regarded as, and ignores other activities.This is that first user is intensive is specific favourable while carrying out the second user a large amount of movable.For example, when party A-subscriber has accessed party B-subscriber's photograph album (Activity Level of access photograph album is 5), very possible many photos (Activity Level of access photo is 2) of clicking this user, it is a large amount of movable or mutual to produce at short notice, when obtaining action message, only obtain the highest movable information of Activity Level producing within this short time, can greatly raise the efficiency, and can not make system resource be flooded by a large amount of numerous and complicated trickle activities.For example, this time interval may be prescribed as 15 minutes, 30 minutes etc.To understand, although be to regard the movable representative in this time interval as with activity score value is the highest or that higher grade, regard the activity that meets other felicity conditions as the movable representative in this time interval be also feasible here.
A preferred embodiment of the present invention is described below, in the preferred embodiment, according to following formula, assesses the attention rate of user A to user B:
FriendRank(a→b)＝α×Active(a→b)
γ+β×Active(a→b)
θ
Wherein, FriendRank (a → b) represents the attention rate of user A to user B, Active (a → b) represents the score value of the movable historical information that user A carries out for user B, Static (a → b) represents the score value for the static attribute information of the user B of user A, and factor alpha, β, γ and θ are four variable elements.Under default situations, the value of these four variable element α, β, γ and θ is followed successively by 2,1,0.5 and 1.
In the preferred embodiment, the mode that the score value Active (a → b) of the movable historical information that user A carries out for user B adopts increment to obtain, according to following formula, carry out:
Active
n+1(a→b)＝α×ΔActive
n+1(α→b)+β×Active
n(a→b)
Wherein, Active
n+1(a → b) represents the score value of the movable historical information that the user A after consideration current period carries out for user B, Δ Active
n+1the score value of the movable historical information that the user A in the current period that (a → b) represents to obtain and calculate carries out for user B, Active
n(a → b) represents the score value of the movable historical information that the user A before consideration current period carries out for user B, and factor alpha and β are two variable elements.Under default situations, the value of these two variable element α and β is followed successively by 2,0.618.
As an example, if got, within 1 day, for activity, obtain the cycle, obtain that user A carries out for user B for every 24 hours movable also calculated score value; Alternatively, can be also within every 24 hours, to obtain activity that user A carries out for user B and corresponding Activity Level, then corresponding Activity Level is converted to movable score value.Alternatively, also can select other cycles, as 1 week, 12 hours, January and activity have occurred 500 times, 100 inferior.
In the preferred embodiment, the score value Δ Active of the movable historical information of carrying out for user B according to the user A in following formula calculating current period
n+1(a → b), that is:
ΔActive
n+1(a→b)＝∑(Behavior×Weight)
Wherein, Behavior represents the behavior that in current period, user A occurs for user B, such as send message (score value of behavior is 20), gifts (score value of behavior is 25), calling party B User Page (score value of behavior is 15), browse user B photograph album (score value of behavior is 15), browse photo (score value of behavior is 10) in the photograph album of user B, read the strange thing (score value of behavior is 5) of B issue etc., but be not limited to this.Weight represents the weight of behavior.In the preferred embodiment, specifying the weight of " writing " behavior is 5, and " the calling party page " this weight of " reading " behavior is 2, and " calling party photograph album " this weight of " reading " behavior is 2, and all the other weights of " reading " behavior are 1.
As an example, when the historical information of computational activity, can only consider the above-mentioned part behavior exemplifying.
In the preferred embodiment, alternatively, within the cycle of 1 day, take 15 minutes as calculating the time interval of the score value of the movable historical information that user A carries out for user B, the weight of behavior is adjusted according to this time interval.For example, within this time interval of 15 minutes, the weight of the behavior that weight selection is the highest is as the weight of other behaviors in this period of time interval.
As an example, within the time interval of 15 minutes, the weight of the behavior of the photo of the photograph album of user A calling party B is endowed weighted value 2, and this is corresponding to the weighted value of the behavior of the photograph album of calling party B within this time interval; And the weight of the photo of the calling party B of user A intermittent normally 1.The advantage of this example has been to consider that continuously a large amount of access of user's comparison film may be different from the access of the comparison film that interval produces, and a large amount of practices of inventor show, this more so considers to produce the attention rate result of the expectation that more meets user A.
In the preferred embodiment, for the score value Static (a → b) of the static attribute information of the user B for user A, according to following formula, calculate:
Static (a → b)=Score (common good friend)+Score (sex and age)+Score (user grouping)+Score (present)+Score (school)
Wherein, Score (common good friend) represents attribute information " common good friend's " score value, Score (sex and age) represents the score value of attribute information " sex " and " age ", Score (user grouping) represents the score value of attribute information " user grouping ", Score (present) represents the score value of attribute information " present ", and Score (school) represents the score value of attribute information " school ".
As an example,
As an example, Score (sex and age)=1 (user A and the user B opposite sex and age gap are less than 10 years old); Score (sex) and age=0 (other).
As an example, Score (user grouping)=20 (user B is in " household relative " grouping of user A); Score (user grouping)=15 (user B is in " special good friend " grouping of user A); Score (user grouping)=2 (user B is in other groupings of user A); Score (user grouping)=0 (user B is not in any grouping of user A).
As an example,
As an example, Score (school)=20 (user A and user B are schools of same institute, and admission the time differ be no more than 3 years); Score (school)=10 (user A and user B are schools of same institute, and the admission time differed over 3 years); Score (school)=0 (other).
Alternatively, read the those of ordinary skill of this instructions and can understand, for the calculating of the score value of the static attribute information of the user B for user A, be not limited to the above-mentioned static attribute information exemplifying; In addition, in due course, give weighted value also can to different static attribute information.
The possible application scenarios of embodiments of the present invention is exemplarily described below.
For example, embodiment above can be determined the attention rate of user A to user B, this embodiment is applicable to determine the attention rate of user A to user C, user D and user E etc. simultaneously, after assessing and having determined that user A is to these users' attention rate, can user B be sorted to user E with the attention rate of assessment, and be presented on the page of user A, be convenient to user and find fast the user who wants communication.
Again for example, after assessing according to aforementioned embodiments and having determined that user A is to other users' attention rate, the interior perhaps event information that can produce other users according to attention rate sorts, content and time priority that the higher user of attention rate who makes produces are presented on the page of user A, thereby be convenient to user, first browse the content that may think concern most.
Again for example, social network-i i-platform can be assessed according to aforementioned embodiments user A and other users' of not yet being paid close attention to by user A attention rate, and can be other higher users of attention rate that user A recommends assessment.
Again for example, embodiment above can be determined the attention rate of user A to user B, this embodiment is applicable to determine the attention rate to user B such as user C, user D and user E simultaneously, after assessing and having determined that these user A, user C, user D and user E are to the attention rate of user B, can determine the popularity index of user B by the attention rate of assessment, and alternatively popularity index is presented on the page of user B.Under this scene, for example, compare with other the method (, under line problem investigation) of statistics popularity index, because this scheme can be obtained more massive data, thereby can avoid sampling bias; Due to definite scheme of this kind of popularity index be SNS platform when the attention rate of determining between user " secondary product ", thereby this kind of scheme is also more natural and efficient when statistics popularity index.
With reference now to Fig. 3,, it has schematically shown the block diagram to the equipment 30 of the second user's attention rate for assessment of the first user in social networking service platform according to one embodiment of the present invention.This equipment 30 comprises: movable acquisition device 310, the historical information of at least part of activity of carrying out for the second user for the first user obtaining in social network-i i-platform; Static attribute information acquisition device 320, at least part of static attribute information of the second user for first user of obtaining in social network-i i-platform; And apparatus for evaluating 330, for the historical information based on obtained and described static attribute information, the attention rate of assessment first user to the second user.Should be appreciated that each device of recording in equipment 30 is corresponding with each step in the method 20 of describing with reference to figure 2.Thus, the device 310-330 that the operation of above describing for Fig. 2 and feature are equally applicable to equipment 30 and wherein comprise, does not repeat them here.
According to an embodiment of the invention, the different weight of apparatus for evaluating 330 based on historical information and/or static attribute information, the attention rate of assessment first user to the second user.
Preferably, described equipment also comprises weight adjusting device, and described weight adjusting device is for regarding meet activity specified conditions, that first user carries out for the second user in predetermined time interval as the movable representative that the first user in this predetermined time interval carries out for the second user as.
Preferably, described equipment also comprises weight adjusting device, and described weight adjusting device is also for giving other activities in this predetermined time interval by meeting movable weight specified conditions, that first user carries out for the second user in predetermined time interval.
It is also understood that equipment 30 can realize conventionally in server, example is social networking service platform, the website that SNS is provided or application class platform etc. as previously described.It can utilize variety of way to realize, and for example, in some embodiments, equipment 30 can utilize software and/or firmware module to realize.In addition, equipment 30 also can utilize hardware module to realize.Other modes known or exploitation in the future are also feasible now, and scope of the present invention is unrestricted in this regard.
In the above-described embodiment, usage behavior represents the activity that first user carries out for the second user, it will be understood by those skilled in the art that under concrete situation the synonyms such as the word that embodiment of the present invention is used " behavior " and " alternately ", " session ", " access ".Also will understand, and in the above-described embodiment, use " assessment " to determine attention rate, under concrete situation, the synonyms such as the word that embodiment of the present invention is used " assessment " and " estimating ", " calculating ", " estimation ", " determining ".Meanwhile, the word " attention rate " that embodiment of the present invention is used also can be understood to " interest-degree ", " matching degree " etc. under concrete situation.
Fig. 4 shows and is suitable for for realizing the block diagram of the computer system of embodiment of the present invention.As shown in Figure 4, computer system 40 can comprise: CPU (CPU (central processing unit)) 401, RAM (random access memory) 402, ROM (ROM (read-only memory)) 403, system bus 404, hard disk controller 405, keyboard controller 406, serial interface controller 407, parallel interface controller 408, display controller 409, hard disk 410, keyboard 411, serial external unit 412, parallel external unit 413 and display 414.In these parts, what be connected with system bus 404 has CPU401, RAM402, ROM403, hard disk controller 405, keyboard controller 406, serialization controller 407, parallel controller 408 and a display controller 409.Hard disk 410 is connected with hard disk controller 405, keyboard 411 is connected with keyboard controller 406, serial external unit 412 is connected with serial interface controller 407, and parallel external unit 413 is connected with parallel interface controller 408, and display 414 is connected with display controller 409.Should be appreciated that structured flowchart described in Fig. 4 illustrates just to the object of example, rather than limitation of the present invention.In some cases, can increase as required or reduce some equipment wherein.
Especially, except hardware implementation mode, embodiments of the present invention can realize by the form of computer program.For example, the equipment 30 that the method 20 of describing with reference to figure 2, Fig. 3 describe can be realized by computer program.This computer program can be stored in example RAM402, ROM403, hard disk 410 and/or any suitable storage medium as shown in Figure 4, or downloads to computer system 40 from suitable position by network.Computer program can comprise computer code part, and it comprises the programmed instruction that can for example, be carried out by suitable treatment facility (, the CPU401 shown in Fig. 4).
It should be noted that embodiments of the present invention can realize by the combination of hardware, software or software and hardware.Hardware components can utilize special logic to realize; Software section can be stored in storer, and by suitable instruction execution system, for example microprocessor or special designs hardware are carried out.Those having ordinary skill in the art will appreciate that above-mentioned equipment and method can and/or be included in processor control routine with computer executable instructions realizes, for example, at the mounting medium such as disk, CD or DVD-ROM, provide such code on such as the programmable memory of ROM (read-only memory) (firmware) or the data carrier such as optics or electronic signal carrier.Equipment of the present invention and device thereof or module can be by such as VLSI (very large scale integrated circuit) or gate array, realize such as the semiconductor of logic chip, transistor etc. or such as the hardware circuit of the programmable hardware device of field programmable gate array, programmable logic device etc., also can use the software of being carried out by various types of processors to realize, also can by the combination of above-mentioned hardware circuit and software for example firmware realize.
Although it should be noted that some devices or the sub-device of having mentioned equipment in above-detailed, this division is only not enforceable.In fact, according to the embodiment of the present invention, the feature of above-described two or more devices and function can realize in a device.Otherwise, the feature of an above-described device and function can Further Division for to be specialized by a plurality of devices.
Although described the present invention with reference to the embodiment of considering at present, should be appreciated that and the invention is not restricted to disclosed embodiment.On the contrary, the present invention is intended to contain interior included various modifications and the equivalent arrangements of spirit and scope of claims.The scope of following claim meets broad interpretation, to comprise all such modifications and equivalent structure and function.
Claims (12)
1. a method of assessing the attention rate between user, comprising:
Obtain the historical information of at least part of activity that the first user in social networks carries out for the second user;
Obtain at least part of static attribute information of described the second user for described first user in described social networks; And
Based on described historical information and described static attribute information, assess the attention rate of described first user to described the second user.
2. method according to claim 1, wherein,
When obtaining the historical information of at least part of activity that described first user carries out for described the second user, the mode that adopts increment to obtain; And/or,
When the static attribute information of obtaining for described second user of described first user, the mode that adopts increment to obtain.
3. method according to claim 1 and 2, wherein, the described first user of described assessment comprises described the second user's attention rate:
Different weight based on described historical information and/or described static attribute information, assesses the attention rate of described first user to described the second user.
4. method according to claim 3, wherein,
By meeting activity specified conditions, that described first user carries out for described the second user in predetermined time interval, regard the movable representative that the described first user in this predetermined time interval carries out for described the second user as; And/or
By in predetermined time interval, meet movable weight specified conditions, that described first user carries out for described the second user give described in other in this predetermined time interval movable.
5. method according to claim 1 and 2, wherein, described static attribute information comprises following one or more:
-attribute information that described the second user registers in described social networks;
The attribute information that-described first user arranges for described the second user; And
-described social networks is according to the attribute information of described first user and/or described the second user's activity statistics.
6. method according to claim 1 and 2, wherein, according to following formula, assess the attention rate of described first user to described the second user:
FriendRank(a→b)＝α×Active(a→b)
γ+β×Active(a→b)
θ
Wherein, FriendRank (a → b) represents the attention rate of described first user to described the second user, Active (a → b) represents the score value of the historical information of at least part of activity that described first user carries out for described the second user, Static (a → b) represents the score value at least part of static attribute information of described second user of described first user, and factor alpha, β, γ and θ are all variable elements.
7. an equipment of assessing the attention rate between user, comprising:
Movable acquisition device, the historical information of at least part of activity of carrying out for the second user for the first user obtaining at social networks;
Static attribute information acquisition device, at least part of static attribute information of described the second user for described first user that obtains at described social networks; And
Apparatus for evaluating, for assessing the attention rate of described first user to described the second user based on described historical information and described static attribute information.
8. equipment according to claim 7, wherein,
The mode that described movable acquisition module adopts increment to obtain is obtained the historical information of at least part of activity that described first user carries out for described the second user; And/or,
The mode that described static attribute information acquisition device adopts increment to obtain is obtained the static attribute information for described second user of described first user.
9. according to the equipment described in claim 7 or 8, wherein, the different weight of described apparatus for evaluating based on described historical information and/or described static attribute information, assesses the attention rate of described first user to described the second user.
10. equipment according to claim 9, also comprise weight adjusting device, described weight adjusting device is for regarding meet activity specified conditions, that described first user carries out for described the second user in predetermined time interval as the movable representative that the described first user in this predetermined time interval carries out for described the second user as; And/or described weight adjusting device also for by predetermined time interval, meet movable weight specified conditions, that described first user carries out for described the second user give described in other in this predetermined time interval movable.
11. according to the equipment described in claim 7 or 8, and wherein, described static attribute information comprises following one or more:
-attribute information that described the second user registers in described social networks;
The attribute information that-described first user arranges for described the second user; And
-described social networks is according to the attribute information of described first user and/or described the second user's activity statistics.
12. according to the equipment described in claim 7 or 8, and wherein, described apparatus for evaluating is assessed the attention rate of described first user to described the second user according to following formula:
FriendRank(a→b)＝α×Active(a→b)
γ+β×Active(a→b)
θ
Wherein, FriendRank (a → b) represents the attention rate of described first user to described the second user, Active (a → b) represents the score value of the historical information of at least part of activity that described first user carries out for described the second user, Static (a → b) represents the score value at least part of static attribute information of described second user of described first user, and factor alpha, β, γ and θ are all variable elements.
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