CN104200380A - Promotion information positioning method and device - Google Patents
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Abstract
The invention discloses a promotion information positioning method and device. The promotion information positioning method includes: adding a preset anchor point to the parameter of promotion information; encrypting the parameter with the preset anchor point to acquire a webpage address of the promotion information; tracking the preset anchor point and positioning the same to a display position of the promotion information in a target page, wherein the target page is a page corresponding to the webpage address. Therefore, the problem that the promotion information cannot be positioned is solved, and accordingly, the advertisement click rate is increased.
Description
Technical field
The present invention relates to internet arena, in particular to a kind of localization method and device of promotion message.
Background technology
When the advertisement of its product is thrown on webpage by advertiser, wish to browse user and can in webpage, browse to fast and accurately the advertisement of oneself.But browse user in the time browsing some webpages, often content can be run into many, contain much information, the webpage that page length is long, opening while thering is no the uniform resource locator of anchor point (URL), only can meet from current page and jump to another page, can not lead and browse user and navigate to corresponding position, , this position is advertisement when residing position in the front opening page, thereby cause viewer can not accurately, browse to fast this advertisement, cause clicking rate and the inversion quantity of advertisement to reduce, wherein, inversion quantity refers to that it is the number of times that advertiser obtains an income that viewer completes one-time-consumption, thereby the optimum that can not reach advertisement is thrown in effect, even, can cause advertiser users to be lost.
For the problem that cannot position promotion message in correlation technique, effective solution is not yet proposed at present.
Summary of the invention
Fundamental purpose of the present invention is to provide a kind of localization method and device of promotion message, to solve the problem that cannot position promotion message in prior art.
A kind of localization method of promotion message is provided according to an aspect of the present invention.
Comprise according to the localization method of promotion message of the present invention: add default anchor point to the parameter of described promotion message; Encryption has the described parameter of described default anchor point, obtains the web page address of described promotion message; And follow the trail of described default anchor point, and navigate to the display position of described promotion message on target pages, wherein, described target pages is the page that described web page address is corresponding.
Further, the preset coordinate that described default anchor point comprises keyword and is associated with described keyword, follow the trail of described default anchor point, navigate to the display position of described promotion message on target pages and comprise: judge on described target pages, whether to there is described keyword; And judging there is described keyword on described target pages in the situation that, search described preset coordinate, obtain described display position.
Further, described keyword comprises multiple sub-keywords, described multiple sub-keyword is all associated with described preset coordinate, wherein, judge and on described target pages, whether there is described keyword, judging there is described keyword on described target pages in the situation that, search described preset coordinate, obtaining described display position comprises: the first determining step: judge on described target pages, whether to have the sub-keyword of target, wherein, the sub-keyword of described target is the arbitrary keyword in described multiple sub-keyword; The first finding step: judging there is the sub-keyword of described target on described target pages in the situation that, search described preset coordinate, obtain described display position; And first return to step: judging do not have the sub-keyword of described target on described target pages in the situation that, from described multiple sub-keywords, redefine the sub-keyword of described target, and return to described the first determining step, until obtain described display position.
Further, described default anchor point comprises multiple default sub-anchor points, default sub-anchor point Di comprises keyword Ki, i gets 1 successively to n, n is the number of described multiple default sub-anchor points, keyword K1 is all associated with described preset coordinate to keyword Kn, wherein, judge and on described target pages, whether there is described keyword, judging there is described keyword on described target pages in the situation that, search described preset coordinate, obtaining described display position comprises: the second determining step: judge on described target pages, whether to have the keyword Ki ' comprising in the sub-anchor point Di ' of target, wherein, the sub-anchor point Di ' of described target is the arbitrary sub-anchor point in described multiple default sub-anchor point, the second finding step: in the case of judging the described keyword Ki ' comprising in thering is the sub-anchor point Di ' of described target on described target pages, search the described preset coordinate being associated with described keyword Ki ', obtain described display position, and second return to step: in the case of judging the described keyword Ki ' comprising in not having the sub-anchor point Di ' of described target on described target pages, from described multiple default sub-anchor points, redefine the sub-anchor point Di ' of described target, and return to described the second determining step, until obtain described display position.
A kind of locating device of promotion message is provided according to a further aspect in the invention.
Comprise according to the locating device of promotion message of the present invention: adding device, for adding the parameter of default anchor point to described promotion message; Ciphering unit, for encrypting the described parameter with described default anchor point, obtains the web page address of described promotion message; And tracing unit, for following the trail of described default anchor point, navigate to the display position of described promotion message on target pages, wherein, described target pages is the page that described web page address is corresponding.
Further, the preset coordinate that described default anchor point comprises keyword and is associated with described keyword, described tracing unit comprises: the first judge module, for judging whether there is described keyword on described target pages; And search module, and for judging there is described keyword on described target pages in the situation that, search described preset coordinate, obtain described display position.
Further, described keyword comprises multiple sub-keywords, described multiple sub-keyword is all associated with described preset coordinate, wherein, described the first judge module comprises the first judgement submodule, be used for judging on described target pages whether have the sub-keyword of target, wherein, the sub-keyword of described target is the arbitrary keyword in described multiple sub-keyword; The described module of searching comprises that first searches submodule, for judging have the sub-keyword of described target on described target pages in the situation that, searches described preset coordinate, obtains described display position; And first return to submodule, for judging do not there is the sub-keyword of described target on described target pages in the situation that, from described multiple sub-keywords, redefine the sub-keyword of described target, and return to described first and judge submodule, until obtain described display position.
Further, described default anchor point comprises multiple default sub-anchor points, default sub-anchor point Di comprises keyword Ki, i gets 1 successively to n, n is the number of described multiple default sub-anchor points, keyword K1 is all associated with described preset coordinate to keyword Kn, wherein, described the first judge module comprises the second judgement submodule, be used for judging and on described target pages, whether there is the keyword Ki ' that the sub-anchor point Di ' of target comprises, wherein, the sub-anchor point Di ' of described target is the arbitrary sub-anchor point in described multiple default sub-anchor point; The described module of searching comprises that second searches submodule, for having on described target pages the described keyword Ki ' that the sub-anchor point Di ' of described target comprises in the case of judging, search the described preset coordinate being associated with described keyword Ki ', obtain described display position; And second return to submodule, in the case of judging the described keyword Ki ' comprising in not thering is the sub-anchor point Di ' of described target on described target pages, from described multiple default sub-anchor points, redefine the sub-anchor point Di ' of described target, and return to described second and judge submodule, until obtain described display position.
In the present invention, adopt and add default anchor point to the parameter of promotion message; Encryption has the parameter of default anchor point, is promoted the web page address of information; Follow the trail of default anchor point, navigate to the display position of promotion message on target pages, wherein, target pages is the page that web page address is corresponding.By predefined anchor point being added in the parameter of promotion message, and encrypted packet is containing the parameter of default anchor point, be promoted the web page address of information, in the time opening this web page address, can follow the trail of default anchor point, thereby by browsing on the display position that position is positioned at promotion message of target pages, solve the problem that cannot position promotion message in prior art, and then reached the effect that improves ad click rate.
Brief description of the drawings
The accompanying drawing that forms the application's a part is used to provide a further understanding of the present invention, and schematic description and description of the present invention is used for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is according to the process flow diagram of the localization method of the promotion message of the embodiment of the present invention; And
Fig. 2 is according to the schematic diagram of the locating device of the promotion message of the embodiment of the present invention.
Embodiment
In order to make those skilled in the art person understand better the present invention program, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, should belong to the scope of protection of the invention.
It should be noted that, term " first ", " second " etc. in instructions of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and needn't be used for describing specific order or precedence.The data that should be appreciated that such use suitably can exchanged in situation, so as embodiments of the invention described herein can with except diagram here or describe those order enforcement.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, for example, those steps or unit that process, method, system, product or the equipment that has comprised series of steps or unit is not necessarily limited to clearly list, but can comprise clearly do not list or for these processes, method, product or equipment intrinsic other step or unit.
In the situation that not conflicting, the feature in embodiment and embodiment in the application can combine mutually.Describe below with reference to the accompanying drawings and in conjunction with the embodiments the present invention in detail.
Technical term related in the embodiment of the present invention is done to description below:
Anchor point is the one of hyperlink in webpage making, is again name anchor note, and name anchor note is the hyperlink in a kind of page as a rapid steady arm.Use name anchor note that mark can be set in document, these marks are placed on particular topic place or the top of document conventionally, can be created to the particular topic of document or the link at top, can take visitor to assigned address fast by these links.
Embodiment 1
According to the embodiment of the present invention, provide a kind of can be for implementing the embodiment of the method for the application device embodiment, it should be noted that, can in the computer system such as one group of computer executable instructions, carry out in the step shown in the process flow diagram of accompanying drawing, and, although there is shown logical order in flow process, in some cases, can carry out shown or described step with the order being different from herein.
According to the embodiment of the present invention, a kind of localization method of promotion message is provided, Fig. 1 is according to the process flow diagram of the localization method of the promotion message of the embodiment of the present invention, as shown in Figure 1, the method comprises that following step S102 is to step S106:
S102: add default anchor point to the parameter of promotion message, particularly, in embodiments of the present invention, promotion message can be advertising message, advertising message comprises multiple parameters, as advertiser, advertised name, project name, time etc., default anchor point can carry out for any one anchor point of tracking of information, adds anchor point to the concrete addition manner in parameter and can adopt any addition manner of the prior art.
S104: encrypt the parameter with default anchor point, be promoted the web page address of information, the parameter that comprises default anchor point is encrypted, the web page address with default anchor point obtaining after encrypting (also claims URL(uniform resource locator), Uniform/Universal Resource Locator, be called for short URL), this web page address after now encrypting is not easy to be cracked, improve the security of web page address, the mode of wherein encrypting can adopt base 64 bit encryption modes, also can adopt md5 encryption mode, just not do concrete introduction at this.
S106: follow the trail of default anchor point, navigate to the display position of promotion message on target pages, wherein, the page of target pages institute's correspondence appearance when opening this web page address.Because include the default anchor point relevant to this promotion message in this web page address, thus in the time opening this web page address, can follow the trail of this default anchor point, thus target pages can be navigated to the display position of promotion message.
In embodiments of the present invention, by predefined anchor point being added in the parameter of promotion message, and encrypted packet is containing the parameter of default anchor point, be promoted the web page address of information, in the time opening this web page address, can follow the trail of default anchor point, thus browsing on the display position that position is positioned at promotion message target pages, solve the problem that cannot position promotion message, and then reached the effect that improves ad click rate.
Particularly, the preset coordinate that default anchor point comprises keyword and is associated with keyword, keyword can be the parameter in promotion message, while being advertising message as promotion message, this keyword can be advertised name, advertiser etc.; Preset coordinate comprises horizontal ordinate and ordinate, is used for representing the display position of promotion message in target pages.In the preferred embodiment of the present invention, follow the trail of default anchor point, navigate in the display position of promotion message on target pages and comprise the following steps:
Judge on target pages whether there is keyword, on target pages, have a lot of contents, need to first judge the keyword in the default anchor point whether comprising on target pages, search target pages and whether comprise this keyword.
Judging there is keyword on target pages in the situation that, search preset coordinate, obtain display position, when judging in the situation on target pages with this keyword, be to comprise this keyword in the content of target pages, find preset coordinate, according to the horizontal ordinate in preset coordinate and ordinate, determine the display position of promotion message in target pages.
For example: when viewer wants the webpage of the car of browsing A brand, advertisement user B has thrown in its product at the webpage of the car of A brand, for the car of C brand, supposing has increased the default anchor point comprising about the car of C brand in network address that this webpage is corresponding, the keyword that wherein default anchor point comprises is " car ", in the time that user opens the webpage about the car of A brand, now this webpage is target pages, can judge in target pages, whether comprise keyword " car ", if comprise, search and the related preset coordinate of keyword " car " tool, and then by the location advertising of browsing the car that position navigates to C brand of target pages, improve the clicking rate of the car of viewer to C brand, the exposure rate and the arrival rate that increase advertisement putting are reached.
In embodiments of the present invention, keyword and preset coordinate can also be according to advertisement user's demand settings, reached the effect that improves advertisement user satisfaction.
Preferably, the embodiment of the present invention provides following two kinds of modes of carrying out keyword judgement and obtain display position:
Method one: comprise multiple sub-keywords for keyword, multiple sub-keywords are all associated with preset coordinate, and the situation of all corresponding preset coordinate of multiple sub-keywords, judge and on target pages, whether there is keyword, judging there is keyword on target pages in the situation that, search preset coordinate, obtain display position and specifically comprise the steps that S11 is to step S13:
Step S11 (, the first determining step): judge on target pages, whether to there is the sub-keyword of target, wherein, the sub-keyword of target is the arbitrary keyword in multiple sub-keywords, example: in the time that keyword is D brand shampoo, multiple sub-keywords can be submissive, short-tempered and withered, now the sub-keyword of target can be any one in submissive, short-tempered and withered, the sub-keyword of hypothetical target is submissive, judges that on target pages, whether to have the sub-keyword of target submissive.
Step S12 (, the first finding step): judging there is the sub-keyword of target on target pages in the situation that, search preset coordinate, obtain display position, still adopt and above-mentionedly describe for example: the sub-keyword of hypothetical target is submissive, in the time comprising the sub-keyword of submissive this target on target pages, will search and submissive corresponding preset coordinate, obtain the display position about the promotion message of the sub-keyword of this target, and then browsing on the display position that position is positioned at this promotion message target pages.
Step S13 (, first returns to step): judging do not there is the sub-keyword of target on target pages in the situation that, from multiple sub-keywords, redefine the sub-keyword of target, and return to step S11 (, return to the first determining step), until obtain display position.
Method two: comprise multiple default sub-anchor points for default anchor point, each default sub-anchor point comprises a keyword, multiple keywords that multiple default sub-anchor points just comprise, multiple keywords are the situation of corresponding same preset coordinate all, the number of supposing multiple default sub-anchor points is n, n gets more than 2 natural numbers, the default included keyword of sub-anchor point Di is keyword Ki, i gets 1 successively to n, multiple keywords all corresponding same preset coordinate are keyword K1 to all corresponding same preset coordinate of keyword Kn, judge and on target pages, whether there is keyword, judging there is keyword on target pages in the situation that, search preset coordinate, obtain display position and specifically comprise the steps that S21 is to step S23:
Step S21 (, the second determining step): judge on target pages whether have the keyword Ki ' comprising in the sub-anchor point Di ' of target, wherein, the sub-anchor point Di ' of target is the arbitrary sub-anchor point in multiple default sub-anchor points,, i ' belongs to set 1 to n.
Step S22 (, the second finding step): in the case of judging the keyword Ki ' comprising in thering is the sub-anchor point Di ' of target on target pages, search the preset coordinate being associated with keyword Ki ', obtain display position.
Step S23 (, second returns to step): in the case of judging the keyword Ki ' comprising in not thering is the sub-anchor point Di ' of target on target pages, from multiple default sub-anchor points, redefine the sub-anchor point Di ' of target, and return to step S21 (, the second determining step), until obtain display position,, redefine the concrete value of i ', comprise when which presets the keyword in sub-anchor point until judge target pages, just the page is navigated to the display position about this promotion message.
It should be noted that, for aforesaid each embodiment of the method, for simple description, therefore it is all expressed as to a series of combination of actions, but those skilled in the art should know, the present invention is not subject to the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and related action and module might not be that the present invention is necessary.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that can add essential general hardware platform by software according to the method for above-described embodiment and realize, can certainly pass through hardware, but in a lot of situation, the former is better embodiment.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in a storage medium (as ROM/RAM, magnetic disc, CD), comprise that some instructions (can be mobile phones in order to make a station terminal equipment, computing machine, server, or the network equipment etc.) carry out the method described in each embodiment of the present invention.
Embodiment 2
According to the embodiment of the present invention, also provide a kind of for implementing the monitoring device of process of monitoring method of above-mentioned process, this monitoring device is mainly used in carrying out the monitoring method that embodiment of the present invention foregoing provides, below the monitoring device of process that the embodiment of the present invention is provided do concrete introduction:
According to embodiments of the invention, a kind of locating device of promotion message is provided, Fig. 2 is according to the schematic diagram of the locating device of the promotion message of the embodiment of the present invention, as shown in Figure 2, this device mainly comprises adding device 10, ciphering unit 20 and tracing unit 30.
Adding device 10 is for adding the parameter of default anchor point to promotion message, particularly, in embodiments of the present invention, promotion message can be advertising message, advertising message comprises multiple parameters, as advertiser, advertised name, project name, time etc., default anchor point can carry out for any one anchor point of tracking of information, adds anchor point to the concrete addition manner in parameter and can adopt any addition manner of the prior art.
Ciphering unit 20 is for encrypting the parameter with default anchor point, be promoted the web page address of information, the parameter that comprises default anchor point is encrypted, the web page address with default anchor point obtaining after encrypting (also claims URL(uniform resource locator), Uniform/Universal Resource Locator, be called for short URL), this web page address after now encrypting is not easy to be cracked, improve the security of web page address, the mode of wherein encrypting can adopt base 64 bit encryption modes, also can adopt md5 encryption mode, just not do concrete introduction at this.
Tracing unit 30, for following the trail of default anchor point, navigates to the display position of promotion message on target pages, and wherein, target pages is the page that web page address is corresponding.Because include the default anchor point relevant to this promotion message in this web page address, thus in the time opening this web page address, can follow the trail of this default anchor point, thus target pages can be navigated to the display position of promotion message.
In embodiments of the present invention, by predefined anchor point being added in the parameter of promotion message, and encrypted packet is containing the parameter of default anchor point, be promoted the web page address of information, in the time opening this web page address, can follow the trail of default anchor point, thus browsing on the display position that position is positioned at promotion message target pages, solve the problem that cannot position promotion message, and then reached the effect that improves ad click rate.
Particularly, the preset coordinate that default anchor point comprises keyword and is associated with keyword, keyword can be the parameter in promotion message, while being advertising message as promotion message, this keyword can be advertised name, advertiser etc.; Preset coordinate comprises horizontal ordinate and ordinate, is used for representing the display position of promotion message in target pages.In embodiments of the present invention, tracing unit 30 comprises the first judge module and the second judge module, wherein, the first judge module, be used for judging and on target pages, whether there is keyword, on target pages, have a lot of contents, need to first judge the keyword in the default anchor point whether comprising on target pages, search target pages and whether comprise this keyword; Search module for judging there is keyword on target pages in the situation that, be to comprise this keyword in the content of target pages, search preset coordinate, according to the horizontal ordinate in preset coordinate and ordinate, determine the display position of promotion message in target pages.
For example: when viewer wants the webpage of the car of browsing A brand, advertisement user B has thrown in its product at the webpage of the car of A brand, for the car of C brand, supposing has increased the default anchor point comprising about the car of C brand in network address that this webpage is corresponding, the keyword that wherein default anchor point comprises is " car ", in the time that user opens the webpage about the car of A brand, now this webpage is target pages, can judge in target pages, whether comprise keyword " car ", if comprise, search and the related preset coordinate of keyword " car " tool, and then by the location advertising of browsing the car that position navigates to C brand of target pages, improve the clicking rate of the car of viewer to C brand, the exposure rate and the arrival rate that increase advertisement putting are reached.
In embodiments of the present invention, keyword and preset coordinate can also be according to advertisement user's demand settings, reached the effect that improves advertisement user satisfaction.
Preferably, for the first judge module with search module, the embodiment of the present invention provides following two kinds of concrete structures composition:
Structure one, the first judge module mainly comprises the first judgement submodule, search module and mainly comprise that first searches submodule and first and return to submodule, comprise multiple sub-keywords for keyword, multiple sub-keywords are all associated with preset coordinate, and the situation of all corresponding preset coordinate of multiple sub-keywords, first judges submodule is used for judging on target pages, whether to have the sub-keyword of target, wherein, the sub-keyword of target is the arbitrary keyword in multiple sub-keywords, example: in the time that keyword is D brand shampoo, multiple sub-keywords can be submissive, short-tempered and withered, now the sub-keyword of target can be submissive, any one in short-tempered and withered, the sub-keyword of hypothetical target is submissive, judge that on target pages, whether to have the sub-keyword of target submissive, judge there is the sub-keyword of target on target pages in the situation that at the first judgement submodule, first searches submodule for searching preset coordinate, obtain display position, still adopt and above-mentionedly describe for example: the sub-keyword of hypothetical target is submissive, in the time comprising the sub-keyword of submissive this target on target pages, will search and submissive corresponding preset coordinate, obtain the display position about the promotion message of the sub-keyword of this target, and then browsing on the display position that position is positioned at this promotion message target pages, judge do not have the sub-keyword of target on target pages in the situation that at the first judgement submodule, first returns to submodule for redefining the sub-keyword of target from multiple sub-keywords, and returns to the first judgement submodule, until obtain display position.
Structure two, the first judge module mainly comprises the second judgement submodule, search module and mainly comprise that second searches submodule and second and return to submodule, comprise multiple default sub-anchor points for default anchor point, each default sub-anchor point comprises a keyword, multiple keywords that multiple default sub-anchor points just comprise, multiple keywords are the situation of corresponding same preset coordinate all, the number of supposing multiple default sub-anchor points is n, n gets more than 2 natural numbers, the default included keyword of sub-anchor point Di is keyword Ki, i gets 1 successively to n, multiple keywords all corresponding same preset coordinate are keyword K1 to all corresponding same preset coordinate of keyword Kn, wherein, second judges submodule is used for judging on target pages, whether to have the keyword Ki ' that the sub-anchor point Di ' of target comprises, wherein, the sub-anchor point Di ' of target is the arbitrary sub-anchor point in multiple default sub-anchor points, , i ' belongs to set 1 to n, in the case of judging that the keyword Ki ' comprising in having the sub-anchor point Di ' of target on target pages, second searches submodule for searching the preset coordinate being associated with keyword Ki ', obtains display position, judge the keyword Ki ' comprising in not thering is the sub-anchor point Di ' of target on target pages at the second judgement submodule, second returns to submodule for redefining the sub-anchor point Di ' of target from multiple default sub-anchor points, and return to the second determining step, until obtain display position,, redefine the concrete value of i ', comprise when which presets the keyword in sub-anchor point until judge target pages, just the page is navigated to the display position about this promotion message.
As can be seen from the above description, the present invention can solve the problem that cannot position promotion message, and then has reached the effect that improves ad click rate.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on the network that multiple calculation elements form, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in memory storage and be carried out by calculation element, or they are made into respectively to each integrated circuit modules, or the multiple modules in them or step are made into single integrated circuit module to be realized.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (8)
1. a localization method for promotion message, is characterized in that, comprising:
Add default anchor point to the parameter of described promotion message;
Encryption has the described parameter of described default anchor point, obtains the web page address of described promotion message; And
Follow the trail of described default anchor point, navigate to the display position of described promotion message on target pages, wherein, described target pages is the page that described web page address is corresponding.
2. localization method according to claim 1, is characterized in that, the preset coordinate that described default anchor point comprises keyword and is associated with described keyword is followed the trail of described default anchor point, navigates to the display position of described promotion message on target pages and comprises:
Judge and on described target pages, whether there is described keyword; And
Judging there is described keyword on described target pages in the situation that, search described preset coordinate, obtain described display position.
3. localization method according to claim 2, it is characterized in that, described keyword comprises multiple sub-keywords, described multiple sub-keyword is all associated with described preset coordinate, wherein, judge on described target pages, whether to there is described keyword, judging there is described keyword on described target pages in the situation that, search described preset coordinate, obtain described display position and comprise:
The first determining step: judge on described target pages whether have the sub-keyword of target, wherein, the sub-keyword of described target is the arbitrary keyword in described multiple sub-keyword;
The first finding step: judging there is the sub-keyword of described target on described target pages in the situation that, search described preset coordinate, obtain described display position; And
First returns to step: judging do not have the sub-keyword of described target on described target pages in the situation that, redefine the sub-keyword of described target, and return to described the first determining step, until obtain described display position from described multiple sub-keywords.
4. localization method according to claim 2, it is characterized in that, described default anchor point comprises multiple default sub-anchor points, default sub-anchor point Di comprises keyword Ki, i gets 1 successively to n, n is the number of described multiple default sub-anchor points, keyword K1 is all associated with described preset coordinate to keyword Kn, wherein, judge and on described target pages, whether there is described keyword, judging there is described keyword on described target pages in the situation that, search described preset coordinate, obtain described display position and comprise:
The second determining step: judge on described target pages whether have the keyword Ki ' comprising in the sub-anchor point Di ' of target, wherein, the sub-anchor point Di ' of described target is the arbitrary sub-anchor point in described multiple default sub-anchor point;
The second finding step: in the case of judging the described keyword Ki ' comprising in thering is the sub-anchor point Di ' of described target on described target pages, search the described preset coordinate being associated with described keyword Ki ', obtain described display position; And
Second returns to step: in the case of judging the described keyword Ki ' comprising in not having the sub-anchor point Di ' of described target on described target pages, from described multiple default sub-anchor points, redefine the sub-anchor point Di ' of described target, and return to described the second determining step, until obtain described display position.
5. a locating device for promotion message, is characterized in that, comprising:
Adding device, for adding the parameter of default anchor point to described promotion message;
Ciphering unit, for encrypting the described parameter with described default anchor point, obtains the web page address of described promotion message; And
Tracing unit, for following the trail of described default anchor point, navigates to the display position of described promotion message on target pages, and wherein, described target pages is the page that described web page address is corresponding.
6. locating device according to claim 5, is characterized in that, the preset coordinate that described default anchor point comprises keyword and is associated with described keyword, and described tracing unit comprises:
The first judge module, for judging whether have described keyword on described target pages; And
Search module, for judging there is described keyword on described target pages in the situation that, search described preset coordinate, obtain described display position.
7. locating device according to claim 6, is characterized in that, described keyword comprises multiple sub-keywords, and described multiple sub-keywords are all associated with described preset coordinate, wherein:
Described the first judge module comprises the first judgement submodule, and for judging on described target pages whether have the sub-keyword of target, wherein, the sub-keyword of described target is the arbitrary keyword in described multiple sub-keyword;
The described module of searching comprises that first searches submodule, for judging have the sub-keyword of described target on described target pages in the situation that, searches described preset coordinate, obtains described display position; And first return to submodule, for judging do not there is the sub-keyword of described target on described target pages in the situation that, from described multiple sub-keywords, redefine the sub-keyword of described target, and return to described first and judge submodule, until obtain described display position.
8. locating device according to claim 6, it is characterized in that, described default anchor point comprises multiple default sub-anchor points, default sub-anchor point Di comprises keyword Ki, i gets 1 successively to n, and n is the number of described multiple default sub-anchor points, and keyword K1 is all associated with described preset coordinate to keyword Kn, wherein
Described the first judge module comprises the second judgement submodule, and for judging on described target pages whether have the keyword Ki ' that the sub-anchor point Di ' of target comprises, wherein, the sub-anchor point Di ' of described target is the arbitrary sub-anchor point in described multiple default sub-anchor point;
The described module of searching comprises that second searches submodule, for having on described target pages the described keyword Ki ' that the sub-anchor point Di ' of described target comprises in the case of judging, search the described preset coordinate being associated with described keyword Ki ', obtain described display position; And second return to submodule, in the case of judging the described keyword Ki ' comprising in not thering is the sub-anchor point Di ' of described target on described target pages, from described multiple default sub-anchor points, redefine the sub-anchor point Di ' of described target, and return to described second and judge submodule, until obtain described display position.
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