CN104199936B

CN104199936B - A kind for the treatment of method and apparatus of information

Info

Publication number: CN104199936B
Application number: CN201410455280.5A
Authority: CN
Inventors: 汪岩
Original assignee: Lenovo Beijing Ltd
Current assignee: Lenovo Beijing Ltd
Priority date: 2014-09-09
Filing date: 2014-09-09
Publication date: 2018-01-23
Anticipated expiration: 2034-09-09
Also published as: CN104199936A

Abstract

The invention discloses a kind of information processing method and device, and applied in electronic equipment, the electronic equipment has position locating module, the movement locus for Positioning Electronic Devices；This method includes：Obtain movement locus of the electronic equipment of the position locating module positioning within the past period；It is determined that the geographical position mark on the movement locus；Determine the attribute information of the geographical position mark；Attribute information according to geographical position mark is classified to geographical position mark, and the geographical position for belonging to same category attribute mark is attributed into same geographical position unit；It is determined that first the to be pushed characteristics of objects associated with the attribute of the geographical position unit；It is determined that possesses the first push object of the described first characteristics of objects to be pushed；Utilize electronic equipment push the first push object；The present invention realizes the purpose for being combined crawler behavior of the first push object with user in reality.

Description

A kind for the treatment of method and apparatus of information

Technical field

The present invention relates to technical field of information processing, more particularly to a kind of information processing method and device.

Background technology

At present, ecommerce develops rapidly, how according to the passing behavioral characteristic of user to provide the user specific aim Article, it has also become lifting customer consumption experience guarantee.

In the prior art, the information processing method recommended for article can provide the user specific aim article, specifically, User can be gathered and browse history in e-commerce purchases website, to determine object information that user may pay close attention to, so as to will Determined object information recommends user by way of website, to bring more preferable consumption experience to user.As user exists The a certain browsed baby milk of shopping website, then, when user browses other websites, such as news website, it is possible in news The object information related to nursing a baby, such as baby toy are seen at the sidebar of website.

But the information processing method recommended above in relation to article too relies on the shopping online behavior of user, Wu Fayu In real life user behavioral activity organically combine, for example, when user network Shopping Behaviors it is less, on the contrary, but in reality It is traditional to become by way of shopping at network behavior is come recommended information when purchase and consumption activity is more in solid shop/brick and mortar store Lose foundation.Therefore, how the push of object information to be combined with user in real-life crawler behavior, turns into ability Domain technical problem urgently to be resolved hurrily.

The content of the invention

In view of this, the present invention provides

To achieve the above object, the present invention provides following technical scheme：

A kind of information processing method, applied in electronic equipment, the electronic equipment has position locating module, for fixed The movement locus of position electronic equipment；

This method includes：

Obtain movement locus of the electronic equipment of the position locating module positioning within the past period；

It is determined that the geographical position mark on the movement locus；

Determine the attribute information of the geographical position mark；

Attribute information according to geographical position mark is classified to geographical position mark, will belong to same category category Property geographical position mark be attributed to same geographical position unit；

It is determined that first the to be pushed characteristics of objects associated with the attribute of the geographical position unit；

It is determined that possesses the first push object of the described first characteristics of objects to be pushed；

Utilize electronic equipment push the first push object.

Preferably, the attribute information according to geographical position mark is classified to all geographical position marks, After the geographical position for belonging to same category attribute mark is attributed into same geographical position unit, in addition to：

The geographical position unit is screened by the category attribute of geographical position unit, determines at least one key Geographical position unit；

It is described to determine first the to be pushed characteristics of objects associated with the attribute of the geographical position unit, be specially：

It is determined that first the to be pushed characteristics of objects associated with the attribute of the geographical position units of key.

Preferably, the category attribute by geographical position unit screens to geographical position unit, it is determined that At least one key position geographical position unit, including：

According to the attribute of the geographical position unit, it is determined that the use of the electronic equipment described in the geographical position unit The behavioral data of person；

The behavioral data is screened, determines at least one critical behavior data；

It is determined that the geographical position units of key corresponding with critical behavior data.

Preferably, the category attribute by geographical position unit screens to geographical position unit, it is determined that At least one geographical position units of key, including：

The attribute information identified according to geographical position in the unit of geographical position, it is determined that described in the geographical position unit The behavioral data of the user of electronic equipment, the behavioral data include behavior type data or behavior frequency；

The behavior of geographical position unit is calculated according to the weight of default behavior type data or the behavior frequency Weight parameter；

Determine that the geographical position unit that behavior weight parameter is more than default behavior weight parameter is crucial geographical position units.

Preferably, it is described to determine that first associated with the attribute of the geographical position units of key object to be pushed is special Property, including：

Obtain under the geographical position mark in crucial geographical position units, the first residence time of the electronic equipment；

In crucial geographical position units, the first residence time of screening is more than the first geographical position of default very first time length Put mark；

It is determined that in crucial geographical position units, associated with the attribute information of first geographical position mark first treats Push subobject feature；

Wherein, the described first characteristics of objects to be pushed includes the described first subobject feature to be pushed.

Preferably, the determination first the to be pushed characteristics of objects associated with the attribute of the geographical position units of key it Afterwards, in addition to：

The second of the electronic equipment stop under each geographical position units of key according to first residence time statistics Stay the time；

Length according to second residence time determines the first push order；The first push order possesses for push The order of first push object of first the to be pushed characteristics of objects associated with each geographical position units of key；

It is described to push object using electronic equipment push described first, be specially：

According to first push order, the first push object is pushed successively using the electronic equipment.

Preferably, it is described to determine in crucial geographical position units, the attribute information phase with first geographical position mark After first subobject feature to be pushed of association, in addition to：

In crucial geographical position units, the length according to first residence time determines the second push order；It is described Second push order possesses first associated with the attribute information of first geographical position mark for push and treats that push is right First as feature pushes the order of subobject；The first push object includes the first push subobject；

It is described according to first push order, push the first push object successively using the electronic equipment, be specially：

Under the first push order, according to second push order, the is pushed successively using the electronic equipment The first push subobject in one push object.

Preferably, the determination first the to be pushed characteristics of objects associated with the attribute of crucial geographical position units, bag Include：

Judge that the geographical position in crucial geographical position units identifies whether generating electronic equipment payment behavior；

Determine the second geographical position mark of generating electronic equipment payment behavior；

It is determined that in crucial geographical position units, associated with the attribute information of second geographical position mark second treats Push subobject feature；

Wherein, the described first characteristics of objects to be pushed includes the described second subobject feature to be pushed.

Preferably, the electronic equipment has the first application program, and first application program is used to enter object tag Row scanning, obtains object；

The determination first the to be pushed characteristics of objects associated with the attribute of crucial geographical position units, including：

It is special to obtain threeth subobject associated with the attribute information of the geographical position mark in crucial geographical position units Sign；

Judge whether the 3rd subobject feature meets the feature of the object；

It is determined that meet that the 3rd subobject of the feature of the object is characterized as the 3rd subobject feature to be pushed；

Wherein, the described first characteristics of objects to be pushed includes the described 3rd subobject feature to be pushed；

The object is that the electronic equipment is obtained when being scanned using first application program to object tag 's.

Preferably, geographical position mark of the determination on movement locus, including：

Obtain the geographical location information of the movement locus of the electronic equipment；

Geographical position mark corresponding with geographical location information is searched on local data base and/or the webserver.

It is determined that second the to be pushed characteristics of objects associated with the described first characteristics of objects to be pushed；

It is determined that possesses the second push object of the described second characteristics of objects to be pushed

Utilize electronic equipment push the second push object.

A kind of information processor, applied in electronic equipment, the electronic equipment has position locating module, for fixed The movement locus of position electronic equipment；

The device includes：

First acquisition unit, for obtaining the electronic equipment of the position locating module positioning in the past period Interior movement locus；

First determining unit, for determining the geographical position mark on the movement locus；

Second determining unit, for determining the attribute information of the geographical position mark；

First taxon, geographical position mark is divided for the attribute information according to geographical position mark Class, the geographical position for belonging to same category attribute mark is attributed to same geographical position unit；

3rd determining unit, for determining that first associated with the attribute of geographical position unit object to be pushed is special Sign；

4th determining unit, for the first push object for determining to possess the described first characteristics of objects to be pushed；

First push unit, for utilizing electronic equipment push the first push object.

Preferably, in addition to：

First screening unit, the geographical position unit is sieved for the category attribute by geographical position unit Choosing, determines at least one geographical position units of key；

3rd determining unit is specifically used for determining first associated with the attribute of the geographical position units of key Characteristics of objects to be pushed.

Preferably, first screening unit includes：

First determining module, for the attribute according to the geographical position unit, it is determined that in the geographical position unit The behavioral data of the user of the electronic equipment；

First screening module, for being screened to the behavioral data, determine at least one critical behavior data；

Second determining module, for determining the geographical position units of key corresponding with critical behavior data.

Preferably, first screening unit includes：

3rd determining module, for the attribute information identified according to geographical position in the unit of geographical position, it is determined that described The behavioral data of the user of electronic equipment described in the unit of geographical position, the behavioral data include behavior type data or row For frequency；

First computing module, calculate ground for the weight according to default behavior type data or the behavior frequency Manage the behavior weight parameter of position units；

4th determining module, for determining that the geographical position unit that behavior weight parameter is more than default behavior weight parameter is Crucial geographical position units.

Preferably, the 3rd determining unit includes：

First acquisition module, for obtaining under the geographical position mark in crucial geographical position units, the electronics is set The first standby residence time；

Second screening module, when being more than default first in crucial geographical position units, screening for the first residence time Between length the first geographical position mark；

5th determining module, for determining in crucial geographical position units, the attribute with first geographical position mark The first associated subobject feature to be pushed of information；

Preferably, in addition to：

First statistic unit, described according to first residence time statistics under each geographical position units of key Second residence time of electronic equipment；

5th determining unit, for determining the first push order according to the length of second residence time；Described first Push order possesses the first push of first the to be pushed characteristics of objects associated with each geographical position units of key for push The order of object；

First push unit is specifically used for, according to first push order, pushing successively using the electronic equipment First push object.

Preferably, in addition to：

6th determining unit, in crucial geographical position units, the length according to first residence time to determine Second push order；The second push order possesses associated with the attribute information of first geographical position mark for push The first subobject feature to be pushed first push subobject order；It is right that the first push object includes the first push As；

First push unit is specifically used under the first push order, according to second push order, profit Push the first push subobject in the first push object successively with the electronic equipment.

Preferably, the 3rd determining unit includes：

First judge module, for judging that the geographical position in crucial geographical position units identifies whether generating electronic equipment Payment behavior；

6th determining module, for determining that the second geographical position of generating electronic equipment payment behavior identifies；

7th determining module, for determining in crucial geographical position units, the attribute with second geographical position mark The second associated subobject feature to be pushed of information；

3rd determining unit includes：

Second acquisition module is related to the attribute information of the geographical position mark in crucial geographical position units for obtaining 3rd subobject feature of connection；

Second judge module, for judging whether the 3rd subobject feature meets the feature of the object；

8th determining module, for determining to meet that the 3rd subobject of feature of the object is characterized as that the 3rd treats push Characteristics of objects；

Preferably, first determining unit includes：

3rd acquisition module, the geographical location information of the movement locus for obtaining the electronic equipment；

First searching modul, it is corresponding with geographical location information for being searched on local data base and/or the webserver Geographical position mark.

Preferably, in addition to：

7th determining unit, for determining that second associated with the described first characteristics of objects to be pushed object to be pushed is special Sign；

8th determining unit, for the second push object for determining to possess the described second characteristics of objects to be pushed；

Second push unit, for utilizing electronic equipment push the second push object.

Understand that compared with prior art, the embodiment of the invention discloses a kind of information processing via above-mentioned technical scheme Method, by obtaining movement locus of the electronic equipment within the past period, to determine the geographical position on movement locus Mark, the attribute information according to geographical position mark are classified to geographical station location marker, will belong to the ground of same category attribute Reason station location marker is attributed to same geographical position unit；So as to determine first associated with the attribute of geographical position unit Characteristics of objects to be pushed, and possess the first push object of the first characteristics of objects to be pushed, electronic equipment may finally be utilized The push object of push first；As can be seen here, in the present invention it is possible to push the motion rail with electronic equipment using electronic equipment The first related push object of mark, realizes the mesh for being combined crawler behavior of the first push object with user in reality 's.

Brief description of the drawings

In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this The embodiment of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can also basis The accompanying drawing of offer obtains other accompanying drawings.

Fig. 1 is a kind of schematic flow sheet of information processing method disclosed in one embodiment of the invention；

Fig. 2 is a kind of schematic flow sheet of information processing method disclosed in another embodiment of the present invention；

Fig. 3 is a kind of schematic flow sheet of information processing method disclosed in another embodiment of the invention；

Fig. 4 is a kind of schematic flow sheet of information processing method disclosed in another embodiment of the invention；

Fig. 5 is a kind of schematic flow sheet of information processing method disclosed in another embodiment of the invention；

Fig. 6 is a kind of structural representation of information processor disclosed in one embodiment of the invention；

Fig. 7 is a kind of structural representation of information processor disclosed in another embodiment of the present invention；

Fig. 8 is a kind of structural representation of information processor disclosed in another embodiment of the invention；

Fig. 9 is a kind of structural representation of information processor disclosed in another embodiment of the invention；

Figure 10 is a kind of structural representation of information processor disclosed in another embodiment of the invention.

Embodiment

Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made Embodiment, belong to the scope of protection of the invention.

The embodiment of the invention discloses a kind of information processing method and device, by obtaining electronic equipment at one section of past Interior movement locus, to determine that the geographical position on movement locus identifies, the attribute information pair according to geographical position mark Geographical position mark is classified, and the geographical position for belonging to same category attribute mark is attributed into same geographical position unit； So as to determine first associated with the attribute of geographical position unit characteristics of objects to be pushed, and possess first and wait to push First push object of characteristics of objects, electronic equipment push the first push object may finally be utilized；As can be seen here, in the present invention In, the first push object related to the movement locus of electronic equipment can be pushed using electronic equipment, is realized first Push the purpose that crawler behavior of the object with user in reality is combined.

Embodiment one

One embodiment of the invention discloses a kind of information processing method, can apply to mobile phone, palm PC, flat board electricity In the electronic equipments such as brain；

Wherein, electronic equipment includes position locating module, the movement locus for Positioning Electronic Devices.

As shown in figure 1, this method may comprise steps of：

Step 101：Obtain movement locus of the electronic equipment of position locating module positioning within the past period；

Wherein, position locating module can Positioning Electronic Devices in real time movement locus, and the present invention is directed with The recommendation of the object for the movement locus correlation that family has occurred, therefore, the movement locus of acquisition is the motion in the past period Track.

The past period specifically refer to obtain the movement locus of the electronic equipment of position locating module positioning when On the basis of quarter, in the preset time that has occurred.And can specifically be set according to actual conditions, the present invention is not specific Limit；For example, in the past in 5 days, in past 15 days etc..

Step 102：It is determined that the geographical position mark on movement locus；

Wherein, the movement locus of electronic equipment be by the way that more multiple geographical indications will be gone to be joined together to form, because This, it is thus necessary to determine that the geographical position mark on the movement locus of electronic equipment.

Geographical position is identified as landmark building corresponding with corresponding geographical location information；Such as a certain geographical location information pair The landmark building answered is VolksGarden, then, geographical position mark can be VolksGarden.

Step 103：It is determined that the attribute information of geographical station location marker；

Wherein, it is special can to represent attribute possessed by of geographical position mark itself for the attribute information of geographical position mark Point.

Specifically, electronic equipment can include local data base, and be stored with local data base geographical position mark with And the corresponding relation of the attribute information of geographical position mark, therefore the category of geographical station location marker can be determined in local data office Property information；Or the attribute information of geographical position mark can be searched on the webserver.

For example, the attribute information of VolksGarden can have the characteristics of supplying people's amusement and recreation in park on behalf of the people；Clothes The characteristics of attribute information in market is sells clothes.

Step 104：Attribute information according to geographical position mark is classified to geographical station location marker, will belong to same class The geographical position mark of other attribute is attributed to same geographical position unit；

Wherein, can foundation when the attribute information according to geographically station location marker is classified to geographical station location marker Default classifying rules is classified, and specific classifying rules does not limit in the present invention, can be according to actual conditions Set.

Wherein, when criteria for classification difference, the geographical position mark for belonging to same category attribute also differs, accordingly, Geographical position unit is also different, i.e., the classification degree to geographical station location marker can be set according to actual conditions.

In order to make it easy to understand, illustrated with the first application example；As geographical position mark includes A parks, B parks, C trips Happy field, D multi-purpose markets, E household electrical appliances market, F household electrical appliances market, G subway stations, H bus stops, I companies；

As a kind of classifying rules：Being divided into one kind, being divided into one kind, belonging to for shopping being belonged to for amusement and recreation will be belonged to Traffic is categorized as one kind, is divided into one kind by belong to office.So, can be by A parks, B parks, C according to the classifying rules Recreation ground is attributed to park unit；D multi-purpose markets, E household electrical appliances market, F household electrical appliances market are attributed to market unit；By G subways Stand, H bus stops are attributed to station unit；It is company's unit by I company affiliations.

And it is used as another classifying rules：Unlike above-mentioned classifying rules, being divided into one kind, inciting somebody to action for daily leisure will be belonged to Belong to that the classification of entertainment for children is a kind of, will belong to that being divided into for single shopping is a kind of, is divided into one kind by belong to comprehensive shopping.That , A parks and B parks will be attributed to park unit；And C recreation grounds will be attributed to recreation ground unit；D multi-purpose markets will be attributed to Multi-purpose market's unit；E household electrical appliances market and F household electrical appliances market will be attributed to household electrical appliances market unit.

In the present invention, geographical position can be identified to the macrotaxonomy carried out on the whole, part subclassification can be carried out； Such as, D multi-purpose markets, E household electrical appliances market, F household electrical appliances market are attributed to market unit and can be regarded as macrotaxonomy on the whole；By D Multi-purpose market will be attributed to multi-purpose market's unit, and E household electrical appliances market and F household electrical appliances market will be attributed to household electrical appliances market unit and be considered as It is the subclassification on part；Certainly, this is also only a kind of concrete implementation mode, and the present invention is not defined to this.

Step 105：It is determined that first the to be pushed characteristics of objects associated with the attribute of geographical position unit；

The attribute of geographical position unit can characterize the geographical position mark for belonging to same category attribute to be had jointly Feature；

Wherein, the first characteristics of objects to be pushed is used to connect geographical position unit and the first push object.

Step 106：It is determined that possesses the first push object of the first characteristics of objects to be pushed；

When being determined first after characteristics of objects is pushed, then it can determine possess the first of first characteristics of objects to be pushed Push object.

For example, geographical position unit is recreation ground unit, then, it may be determined that it is associated with the attribute of recreation ground unit First characteristics of objects to be pushed is that can be used for children；Further, it may be determined that go out and the first characteristics of objects to be pushed First promotion object can be toy for children, school bag etc..

For another example geographical position unit is household electrical appliances market unit, then, according to the attribute phase determined with household electrical appliances market unit First characteristics of objects to be pushed of association is household electrical appliances used in everyday；Further, it may be determined that provide standby first and treat promotion pair As the first push object of feature can be refrigerator, washing machine etc..

Step 107：Utilize electronic equipment push the first push object.

When using electronic equipment push the first push object, can specifically the first application program of electronic equipment be utilized to push away Send the first push object；Such as, the first application program can be browser, shopping client etc.；So, when user uses first During application program, then the first push object can be included on some position of the first application program.

In embodiments of the present invention, by obtaining movement locus of the electronic equipment within the past period, to determine Geographical position mark on movement locus, the attribute information according to geographical position mark are classified to geographical station location marker, will The geographical position mark for belonging to same category attribute is attributed to same geographical position unit；It is single with geographical position so as to determine The first associated characteristics of objects to be pushed of the attribute of member, and possess the first push object of the first characteristics of objects to be pushed, Electronic equipment push the first push object may finally be utilized；As can be seen here, in the present invention it is possible to pushed away using electronic equipment Send first related to the movement locus of electronic equipment to push object, realize the first push object and user in reality The purpose that crawler behavior is combined.

Embodiment two

Another embodiment of the present invention also discloses a kind of information processing method, as shown in Fig. 2 this method can include it is following Step：

Step 201：Obtain movement locus of the electronic equipment of position locating module positioning within the past period；

Step 202：It is determined that the geographical position mark on movement locus；

Step 203：It is determined that the attribute information of geographical station location marker；

Step 204：Attribute information according to geographical position mark is classified to geographical station location marker, will belong to same class The geographical position mark of other attribute is attributed to same geographical position unit；

Step 205：Geographical position units are screened by the category attribute of geographical position unit, determined at least one Crucial geographical position units；

Wherein, the scope of activities of user in daily life is general all more dispersed, and accordingly, geographical position unit also compares It is more numerous and diverse so that the first push object finally determined is more, so as to cause push more inaccurate.

Therefore, in order to improve the accuracy of push, in the present embodiment, the category attribute of geographical position unit can be passed through Geographical position units are screened, determine at least one geographical position units of key；And specific screening process can be according to Carried out according to default screening rule, and screening rule can be set according to actual conditions, the present invention is not particularly limited.

In order to make it easy to understand, it is discussed in detail with the second application example；Assuming that the attribute information pair according to geographical position mark The geographical position mark is classified, and it is single that the geographical position for belonging to same category attribute mark is attributed into same geographical position During member, A parks and B parks will be attributed to park unit；C recreation grounds will be attributed to recreation ground unit, D is integrated into business Field will be attributed to multi-purpose market's unit, and E household electrical appliances market and F household electrical appliances market will be attributed into household electrical appliances market unit, will be by G subways Stand, H bus stops are attributed to station unit, be company's unit by I company affiliations；

So, it is assumed that when the category attribute by geographical position unit screens to geographical position units, it is necessary to sieve Except park unit, station unit and company's unit, then, it may be determined that the crucial geographical position units gone out have recreation ground list Member, multi-purpose market's unit, household electrical appliances market unit.

Step 206：It is determined that first the to be pushed characteristics of objects associated with the attribute of crucial geographical position units；

After crucial geographical position units are determined, it may be determined that associated with the attribute of crucial geographical position units the One characteristics of objects to be pushed so that identified first characteristics of objects to be pushed is more accurate.

Continuing with the second application example, it may be determined that go out the attribute with recreation ground unit respectively, multi-purpose market's unit The first associated characteristics of objects to be pushed of the attribute of attribute and household electrical appliances market unit；And due to park unit, station unit And company's unit is screened out, therefore, not can determine whether and the attribute of park unit, the attribute of station unit and company's unit Associated the first object to be pushed of attribute feature.

Step 207：It is determined that possesses the first push object of the first characteristics of objects to be pushed；

Step 208：Utilize electronic equipment push the first push object.

In embodiments of the present invention, by obtaining movement locus of the electronic equipment within the past period, to determine Geographical position mark on movement locus, the attribute information according to geographical position mark are classified to geographical station location marker, will The geographical position mark for belonging to same category attribute is attributed to same geographical position unit, passes through the classification category of geographical position unit Property geographical position units are screened, at least one geographical position units of key are determined, so as to determine and key is geographical The first associated characteristics of objects to be pushed of the attribute of position units, and possess the first push of the first characteristics of objects to be pushed Object, electronic equipment push the first push object may finally be utilized；As can be seen here, in the present invention it is possible to set using electronics It is standby to push object to push first related to the movement locus of electronic equipment, realize the first push object with user existing The purpose that crawler behavior in reality is combined, and because the identified first plant characteristic to be pushed is the key with filtering out The associated feature of the attribute of geographical position unit, therefore so that push is more accurate.

In the present invention, the geographical position unit is screened by the category attribute of geographical position unit, it is determined that The implementation of at least one key position geographical position unit is a variety of, and the present invention is not defined to this；

Separately below in a manner of two kinds of concrete implementations are discussed in detail in embodiment three and example IV.

Embodiment three

Geographical position units are screened by the category attribute of geographical position unit, determined at least one crucial geographical Position units, it may comprise steps of：

A2051：According to the attribute of geographical position unit, it is determined that in the unit of geographical position the user of electronic equipment row For data；

Wherein, the behavioral data of user is used to characterize the behavior that user is occurred on the unit of geographical position.

A2052：Behavioral data is screened, determines at least one critical behavior data；

Specifically, when being screened to behavioral data, can be screened by the screening rule of default settings；And sieve Rule is selected to be set according to actual conditions, the present invention is not particularly limited.

A2053：It is determined that the geographical position units of key corresponding with critical behavior data.

In order to make it easy to understand, it is discussed in detail with the 3rd application example；Assuming that geographical position units include park unit, travelled Field unit, market unit, station unit and company's unit；Attribute according to park unit can determine electric in the unit of park The behavioral data of the user of sub- equipment is leisure type data, and the attribute according to recreation ground unit can be determined in recreation ground unit The behavioral data of the user of middle electronic equipment is amusement type data, and the attribute according to market unit can be determined in market unit The behavioral data of the user of middle electronic equipment is shopping type data, and the attribute according to station unit can determine unit AT STATION The behavioral data of the user of middle electronic equipment is traffic type data, and the attribute according to company's unit can be determined in company's unit The behavioral data of the user of middle electronic equipment is work type data；So, by being screened to running hand data, such as can be with Screen out leisure type data, traffic type data and work type data；So, the critical behavior data after screening include amusement type number According to, shopping type data；Hence, it can be determined that recreation ground unit corresponding with amusement type data, and it is corresponding with shopping type data Market unit.

Example IV

B2051：According to the attribute information of the geographical position mark in the unit of geographical position, it is determined that in the unit of geographical position The behavioral data of the user of electronic equipment；

Wherein, geographical position unit identifies including geographical position, then, the identified electronics in the unit of geographical position is set The behavioral data of standby user can be with behavior type data or behavior frequency；

The user that behavior type data are used for characterization of electronic equipment identifies behavior type occurred in geographical position；OK The behavior number occurred by frequency for being characterized in geographical position mark.

B2052：Weight or behavior frequency according to default behavior type data calculate the row of geographical position unit For weight parameter；

In this application, the weight of each behavior type data is preset with, and specifically, each behavior type data Weighted value can be according to actually being set, the present invention is not defined to this.

Or calculate the behavior weight parameter of geographical position unit according to behavior frequency.

Wherein, behavior weight parameter is used to characterize user in the geographical position unit active degree.

B2053：Determine that the geographical position unit that behavior weight parameter is more than default behavior weight parameter is crucial geographical position Put unit.

Wherein, behavior weight parameter is preset to determine the standard of crucial geographical position units, can be entered according to actual conditions Row setting, the present invention is not specific to be limited.

In order to make it easy to understand, with the 4th application example to the weight calculation geographical position according to default behavior type data The behavior weight parameter of unit is described in detail；Assuming that geographical position units include park unit and recreation ground unit；

Geographical position mark in the unit of park includes A parks and B parks；Behavior type data corresponding to A parks Adult leisure type data, and the behavior type data corresponding to B parks are children's leisure type data；Stop assuming that presetting adult The weight of not busy type data is 1, and the weight of children's leisure type data is 2, then, it may be determined that the behavior weight ginseng of park unit Number is 3.

Geographical position sign in recreation ground unit includes C recreation grounds and D recreation grounds；The behavior type number of C recreation grounds According to for entertainment for children type data, and the behavior type data of D recreation grounds are adult entertainment's type data, it is assumed that default settings children give pleasure to The weight of music type data is 5, and the weight for amusement type data of being grown up is 3, then, it may be determined that the behavior weight of recreation ground unit Parameter is 8；

Further, it is assumed that default behavior weight parameter is 5, then, it may be determined that the behavior weight ginseng of recreation ground unit Number 8 is more than default behavior weight parameter 5, and the behavior weight parameter 3 of park unit is less than default behavior weight parameter 5, therefore, It can determine that crucial geographical position units are recreation ground unit.

The behavior weight parameter that geographical position unit is calculated according to behavior frequency is carried out with the 5th application example detailed Describe in detail bright；Assuming that geographical position units include market unit, station unit and company's unit；

Market unit includes D multi-purpose markets, E household electrical appliances market and F household electrical appliances market；The behavior frequency of D multi-purpose markets For 1 time, the behavior frequency in E household electrical appliances market is 2 times, and the behavior frequency in F household electrical appliances market is 2 times；Hence, it can be determined that The behavior weight parameter of market unit is 5；

Station unit includes G subway stations and H bus stops；The vehicle-mounted behavior frequency of G subways is 2 times, public transport The behavior frequency at station is 1 time；Hence, it can be determined that the behavior weight parameter of station unit is 3；

Company's unit includes I companies；The behavior frequency of I companies is 1 time；Hence, it can be determined that the row of company's unit It is 1 for weight parameter；

Further, it is assumed that default behavior weight parameter is 3, then, it may be determined that the behavior weight parameter 5 of market unit More than default behavior weight parameter 3, and the behavior weight parameter 3 of station unit is equal to default behavior weight parameter 3, company's unit Behavior weight parameter 1 be less than 3；Hence, it can be determined that crucial geographical position units are market unit.

In the present invention, it is determined that the reality of first the to be pushed plant characteristic associated with the attribute of crucial geographical position units Now mode has a variety of, and the present invention is not defined to this；

Separately below in a manner of embodiment five, embodiment six and embodiment seven introduce several concrete implementations.

Embodiment five

It is determined that first the to be pushed plant characteristic associated with the attribute of crucial geographical position units, including：

A2061：Obtain under the geographical position mark in crucial geographical position units, the first of electronic equipment when stopping Between；

Wherein, electronic equipment, can also be right while by the movement locus of position locating module Positioning Electronic Devices Residence time of the electronic equipment under the mark of each geographical position of movement locus carries out timing, to count electronic equipment each First residence time of geographical position mark, and store in the electronic device；Therefore, can obtain in crucial geographical position units In the lower electronic equipment of each geographical position mark the first residence time.

A2062：In crucial geographical position units, the first residence time of screening is more than the first of default very first time length Geographical position identifies；

Wherein, in the present invention it is possible to preset very first time length, the value of very first time length can be according to reality Situation is set, and the present invention is not specifically limited.

A2063：It is determined that in crucial geographical position units, associated with the attribute information of the first geographical position mark first Subobject feature to be pushed；

Wherein, the first characteristics of objects to be pushed includes the first subobject feature to be pushed；Accordingly, in subsequent step really Surely possess the first push object of the first characteristics of objects to be pushed, be specifically as follows determination and possess the first subobject feature to be pushed First push subobject；Wherein, the first push object includes the first push subobject.

In order to make it easy to understand, the embodiment is described in detail with the 6th application example；Assuming that the identified geographical position of key It is market unit to put unit；Market unit includes D clothing markets, E household electrical appliances market and F furniture design and makings；Obtain in D clothing markets First residence time of middle electronic equipment is 3h, and the first residence time for obtaining the electronic equipment in E household electrical appliances market is 1.2h, is obtained The first residence time for taking the electronic equipment in F furniture design and makings is 0.5h；If default very first time length is 1h, then can be sieved The first geographical position for selecting for the first residence time more than default very first time length is identified with D clothing markets and E household electrical appliances market； Accordingly, it is determined that in the unit of market, the associated with the attribute information of D clothing markets first subobject to be pushed be characterized as with Adult clothing is related, and first the to be pushed subobject associated with the attribute information in E household electrical appliances market is characterized as and household electrical appliance phase Close.

Further, in subsequent step, the first push object for determining to possess the first characteristics of objects to be pushed can be with For one-piece dress, shorts, washing machine, refrigerator etc..

It is the market unit using crucial geographical position units as market unit it should be noted that in the 6th application example In included geographical position be identified as what is illustrated exemplified by sub- market.In fact, during concrete implementation, if geographical Station location marker can be as accurate as in the sub- shop in each market, and crucial geographical position units can be sub- market, such as crucially Reason position units are D clothing market units, and D clothing market units include D1 Men's Wears shop, D2 Women's Wears shop； Assuming that in crucial geographical unit, the first residence time filtered out is more than the first geographical position mark of default very first time length Know for D2 Women's Wears shop；It is possible to determine in D clothing market units, the attribute information with D2 Women's Wears shop The first associated characteristics of objects to be pushed is related to Women's Wear.

On the basis of embodiment five, further embodiment of this invention additionally provides a kind of information processing method, such as Fig. 3 institutes Show, this method may comprise steps of：

Step 301：Obtain movement locus of the electronic equipment of position locating module positioning within the past period；

Step 302：It is determined that the geographical position mark on movement locus；

Step 303：It is determined that the attribute information of geographical station location marker；

Step 304：Attribute information according to geographical position mark is classified to geographical position mark, same by belonging to The geographical position mark of one category attribute is attributed to same geographical position unit；

Step 305：Geographical position units are screened by the category attribute of geographical position unit, determined at least one Crucial geographical position units；

Step 306：Obtain under the geographical position mark in crucial geographical position units, the first of electronic equipment when stopping Between；

Step 307：In crucial geographical station location marker, the first residence time of screening is more than the of default very first time length One geographical position identifies；

Step 308：It is determined that in crucial geographical unit, associated with the attribute information of the first geographical position mark first treats Push subobject feature；

Step 309：The second of electronic equipment stop under each geographical position units of key according to the first residence time statistics Stay the time；

Wherein, crucial geographical position units comprise at least first geographical position and identified；When crucial geographical position units In when only including first geographical position mark, it may be determined that the first residence time of first geographical position mark is to exist Second residence time of electronic equipment under the geographical position units of the key；When crucial geographical position units include at least two the When one geographical position identifies, it may be determined that the summation of the first residence time of all first geographical position marks is geographical for the key Second residence time of electronic equipment under position units.

In order to make it easy to understand, described in detail with the 7th application example；Assuming that crucial geographical position units are single for market Member, filtered out in the unit of market the first residence time be more than default very first time length the first geographical position be identified as including D clothing markets and E household electrical appliances market；The first residence time of electronic equipment is 3h in D clothing markets, electric in E household electrical appliances market First residence time of sub- equipment is 1.2h, then, the second residence time of the electronic equipment under the unit of market can be counted For 4.2h.

Step 310：Length according to the second residence time determines the first push order；

Wherein, the first propelling data for push possess first associated with each geographical position units of key wait push pair First as feature pushes the order of object；

The each geographical position units of key corresponding second residence time, then, can be according to the second residence time Time span can be ranked up to crucial geographical position units, by the second residence time it is most long come foremost, by second Residence time is most short to be come backmost, and then it is associated with each geographical position units of key to determine that push possesses The order of first push object of the first characteristics of objects to be pushed.

Step 311：It is determined that possesses the first push object of the first characteristics of objects to be pushed；

Step 312：According to the first push order, electronic equipment push the first push object is utilized.

The sequencing of the first push order push the first push object is determined, pushes the first push object successively.

In order to make it easy to understand, described in detail with the 8th application example；Assuming that crucial geographical position units include clothes Market unit, recreation ground unit and household electrical appliances market unit；Second residence time of clothing market unit is 3h, recreation ground unit The second residence time be 1.8h, the second residence time of household electrical appliances market unit be 1.2h, then, according to the length of residence time It is short, it may be determined that stop order is followed successively by clothing market unit, recreation ground unit and household electrical appliances market unit after arriving first；And then The first push order can be determined to push first the to be pushed characteristics of objects associated with clothing market unit at first First push object, for example be clothes；Push first associated with recreation ground unit characteristics of objects to be pushed again first pushes away Send object, such as toy for children；The first of first the to be pushed characteristics of objects associated with household electrical appliances market unit is finally pushed to push away Send object, such as washing machine；So, then can be according to first push when using electronic equipment push the first push object Order is pushed successively.

On the basis of above-described embodiment, further embodiment of this invention additionally provides a kind of information processing method, such as Fig. 4 institutes Show, this method may comprise steps of：

Step 401：Obtain movement locus of the electronic equipment of institute's position locating module positioning within the past period；

Step 402：It is determined that the geographical position mark on movement locus；

Step 403：It is determined that the attribute information of geographical station location marker；

Step 404：Attribute information according to geographical position mark is classified to geographical position mark, same by belonging to The geographical position mark of one category attribute is attributed to same geographical position unit；

Step 405：Geographical position units are screened by the category attribute of geographical position unit, determined at least one Crucial geographical position units；

Step 406：Obtain under the geographical position mark in crucial geographical position units, the first of electronic equipment when stopping Between；

Step 407：In crucial geographical station location marker, the first residence time of screening is more than the of default very first time length One geographical position identifies；

Step 408：It is determined that in crucial geographical unit, associated with the attribute information of the first geographical position mark first treats Push subobject feature；

Step 409：In crucial geographical position units, the length according to the first residence time determines the second push order；

Wherein, crucial geographical position units comprise at least first geographical position and identified；Every one first geographical position mark Know and correspond to first residence time；So, the length according to the first residence time can determine the second push order；

Wherein, the second push order is the order of the push subobject of push first, and the first push subobject is possesses and the The object for the first subobject feature to be pushed that the attribute information of one geographical position mark is associated；The first push object bag Include the first push subobject；

Specifically, when only including the first geographical position mark in crucial geographical position units, then, the second push Order is only that push possesses first the to be pushed subobject feature associated with the attribute information of first geographical position mark First push subobject；And when crucial geographical position units include at least two first geographical position and identified, then, can be with According to the first residence time length to the first geographical position mark is ranked up, the first residence time it is most long come most before Face, the first residence time is most short to be come backmost, accordingly, associated with the attribute information of the first geographical position mark the The order of first push subobject of one subobject characteristic to be pushed also determines that.

Step 410：According to the first residence time statistics under each geographical position units of key, the second of electronic equipment stops Stay the time；

Step 411：Length according to the second residence time determines the first push order；

Step 412：It is determined that possesses the first push object of the first characteristics of objects to be pushed；

Wherein, the first characteristics of objects to be pushed includes the first subobject feature to be pushed, accordingly, the first push object bag Include the first push subobject for possessing the first subobject feature to be pushed.

Step 413：Under the first push order, the first push is pushed successively using electronic equipment according to the second push order The first push subobject in object.

The priority push order of the push object of push first is first determined according to the first push order, and due to the first push pair As including the first push subobject, therefore, the first push is determined under the first push order, then according to the second push order The priority push order of object, and then pushed successively.

In order to make it easy to understand, described in detail with reference to the 8th application example；In the 8th application example, it has been determined that close The first push order of key geographical position unit is first the to be pushed object associated with clothing market unit of push at first First push object of feature, then push the first push pair of first associated with recreation ground unit characteristics of objects to be pushed As finally push first the to be pushed characteristics of objects associated with household electrical appliances market unit first pushes object；

And assume that clothing market unit includes D clothing markets (the first residence time was 2h), (first stops E clothing markets It is 1h to stay the time)；Recreation ground unit includes F recreation grounds (the first residence time was 1.8h)；Household electrical appliances market unit includes G house Electric business field (the first residence time was 0.7h), H household electrical appliances market (the first residence time was 0.5h)；

It is possible to determine that the second push order in clothing market unit is first push and the attribute of D clothing markets First subobject to be pushed of the first associated subobject feature to be pushed of information, then push and believe with the attribute of E clothing markets First subobject to be pushed of the first subobject feature to be pushed of manner of breathing association；

In recreation ground, due to only including a F recreation ground, therefore, the second push order is only push and F recreation grounds First subobject to be pushed of the first associated subobject feature to be pushed of attribute information；

It is first push and the attribute information phase in G household electrical appliances market that the second push order in the unit of household appliances manufacturer field, which can be determined, First subobject to be pushed of the first subobject feature to be pushed of association, then push related to the attribute information in H household electrical appliances market First subobject to be pushed of the first subobject feature to be pushed of connection.

Embodiment six

B2061：Judge that the geographical position in crucial geographical position units identifies whether generating electronic equipment payment behavior；

Wherein, electronic equipment is while by the movement locus of position locating module Positioning Electronic Devices, if detecting User has carried out payment behavior using electronic equipment, and electronic equipment can be marked to the geographical position of generating electronic equipment payment behavior Knowledge is marked；Therefore, after crucial geographical position units are filtered out, it can be determined that the geographical position in crucial geographical position units Put and identify whether that there occurs electronic equipment payment behavior.

B2062：Determine the second geographical position mark of generating electronic equipment payment behavior；

B2063：It is determined that in crucial geographical position units, associated with the attribute information of the second geographical position mark second Subobject feature to be pushed；

Wherein, the first characteristics of objects to be pushed includes the second subobject feature to be pushed；Accordingly, in subsequent step, really Surely possess first when characteristics of objects associated the first push object is pushed, be specifically as follows determination and possess second and treat push Second push subobject of characteristics of objects；Wherein, the first push object includes the second push subobject.

Embodiment seven

In this embodiment, electronic equipment has the first application program, and the first application program is used to carry out object tag Scanning, obtain the mark of object；

Object tag can be Quick Response Code, bar code etc., and user can utilize the first application program pair of electronic equipment Quick Response Code, bar code etc. are scanned, so as to get object.

C2061：Obtain threeth son associated with the attribute information of the geographical position mark in crucial geographical position units Characteristics of objects；

Crucial geographical position units include geographical position mark, it may be determined that the attribute information of geographical position mark, really It is fixed to obtain the threeth subobject feature associated with the attribute information of geographical position mark.

C2062：Judge whether the 3rd subobject feature meets the feature of object；

Wherein, each object is provided with corresponding feature, and when three characteristics of objects of geographical position mark is determined, It may determine that whether the 3rd subobject feature meets the feature of object；And the standard for specifically judging whether to meet can be set in advance Fixed, the present invention is not specific to be limited.And object is scanned for electronic equipment using the second application program to object tag When obtain.

For example, the 3rd subobject is characterized as related to household electrical appliance, and object is washing machine, then, the feature of the object Can be household electrical appliance；Hence, it can be determined that the 3rd subobject feature meets the feature of object.

C2063：It is determined that meet that the 3rd subobject of the mark of object is characterized as the 3rd subobject feature to be pushed；

Wherein, the first characteristics of objects to be pushed includes the 3rd subobject feature to be pushed；In subsequent step, it is determined that possessing One when the first push object that characteristics of objects is associated is pushed, is specifically as follows determination and possesses the 3rd subobject feature to be pushed The 3rd push subobject；Wherein, the first push object includes the 3rd push subobject.

Embodiment eight

Wherein it is determined that the geographical position mark on movement locus, specifically may comprise steps of：

A1021：Obtain the geographical location information of the movement locus of electronic equipment；

Geographical location information comprises at least longitude and latitude；

A1022：Geographical position mark corresponding with geographical location information is searched on local data base and/or the webserver Know.

Wherein, electronic equipment can include local data base, and geographical location information and ground are stored with local data base The corresponding relation of station location marker is managed, therefore, geographical station location marker can be determined according to geographical location information；Or in network service Geographical position mark corresponding with geographical location information is searched on device.

In summary each embodiment, it is assumed that electronic equipment includes local data base, then can be with local data base The information that electronic equipment is recorded and/or the information determined according to the information recorded are stored with, as a kind of specific performance The implication of form, information and information may refer to table 1；

Table 1

As can be seen from Table 1, electronic equipment can record or determine that the holder of electronic equipment occurs in each time Behavior；

Specifically：

Object ID refers to the object of user's concern, and specifically, the concern mode that user can also be paid close attention to commodity is carried out Record in detail, the concern identified to carry out such as by user using the first application program surface sweeping object of the first electronic equipment；

Merchant ID refers to the businessman that user behavior occurs, can be corresponding with geographical position mark；

Market ID refers to the market that user behavior occurs, can also be corresponding with geographical position mark；

Behavioral data specifically refers to the behavior of user, electronic equipment can according to the attribute of businessman or the attribute in market or The attribute of person geographical position unit determines；

Behavior weight refers to the active degree of user behavior, specifically, electronic equipment can according to behavior type data or The behavior number recorded determines；

Residence time refers to user in businessman or market residence time.

Specific acting in each embodiment of the above for each information respectively has corresponding description, no longer detailed herein Repeat.

Embodiment nine

Further embodiment of this invention also discloses a kind of information processing method, as shown in figure 5, this method can include it is following Step：

Step 501：Obtain movement locus of the electronic equipment of position locating module positioning within the past period；

Step 502：It is determined that the geographical position mark on movement locus；

Step 503：It is determined that the attribute information of geographical station location marker；

Step 504：Attribute information according to geographical position mark is classified to geographical station location marker, will belong to same class The geographical position mark of other attribute is attributed to same geographical position unit；

Step 505：It is determined that first the to be pushed characteristics of objects associated with the attribute of geographical position unit；

Step 506：It is determined that possesses the first push object of the first characteristics of objects to be pushed；

Step 507：Utilize electronic equipment push the first push object；

Step 508：It is determined that second the to be pushed characteristics of objects associated with the first characteristics of objects to be pushed；

Wherein, the first characteristics of objects to be pushed is the feature associated with the attribute of crucial geographical position units, and if only The first push object that push possesses the first characteristics of objects push may cause the scope of push object smaller, therefore, can be with It is determined that first after characteristics of objects is pushed, it can also determine that second associated with the first characteristics of objects to be pushed treats push pair As feature.

For example, determine the first characteristics of objects push to be related to washing machine, then, can with so that determination and washing machine phase The feature of association is household electrical appliance, hence, it can be determined that second generation push characteristics of objects is located at household electrical appliance correlation.

It should be noted that it is determined that second the to be pushed characteristics of objects process associated with the first characteristics of objects to be pushed In, as long as ensureing that the first characteristics of objects push and the second plant characteristic to be pushed possess relevance, and the relevance Standard of perfection is in the not specific restriction of the present invention.

Step 509：It is determined that possesses the second push object of the second characteristics of objects to be pushed；

Step 510：Utilize electronic equipment push the second push object.

It should be noted that in the present embodiment step 508~510 increase and be applied on the basis of embodiment one, still, In fact, step 508~510 can increase on the basis of any of the above embodiment；The present invention no longer illustrates one by one.

In embodiments of the present invention, by obtaining movement locus of the electronic equipment within the past period, to determine Geographical position mark on movement locus, the attribute information according to geographical position mark are classified to geographical station location marker, will The geographical position mark for belonging to same category attribute is attributed to same geographical position unit, passes through the classification category of geographical position unit Property geographical position units are screened, at least one geographical position units of key are determined, so as to determine and key is geographical The first associated characteristics of objects to be pushed of the attribute of position units, and possess the first push of the first characteristics of objects to be pushed Object, electronic equipment push the first push object may finally be utilized；As can be seen here, in the present invention it is possible to set using electronics It is standby to push object to push first related to the movement locus of electronic equipment, realize the first push object with user existing The purpose that crawler behavior in reality is combined；

Further, second the to be pushed characteristics of objects associated with the first characteristics of objects to be pushed can also be determined, and The the second push object for determining to possess the second characteristics of objects to be pushed using electronic equipment push, and then expand the selection of user Push the scope of object.

Embodiment ten

One embodiment of the invention discloses a kind of information processor, can apply in electronic equipment, electronic equipment With position locating module, the movement locus for Positioning Electronic Devices；

As shown in fig. 6, the device can include：First acquisition unit 601, the first determining unit 602, the second determining unit 603rd, the first taxon 604, the 3rd determining unit 605, the 4th determining unit 606 and the first push unit 607；Wherein：

First acquisition unit 601, the electronic equipment that can be used for obtaining the positioning of position locating module is in the past period Interior movement locus；

First determining unit 602, it is determined for the geographical position mark on movement locus；

Second determining unit 603, it is determined for the attribute information of geographical position mark；

First taxon 604, it can be used for carrying out geographical station location marker according to the attribute information of geographical position mark Classification, the geographical position for belonging to same category attribute mark is attributed to same geographical position unit；

3rd determining unit 605, it is determined for first associated with the attribute of geographical position unit and treats push pair As feature；

4th determining unit 606, it is determined for the first push object for possessing the first characteristics of objects to be pushed；

First push unit 607, it can be used for utilizing electronic equipment push the first push object.

In embodiments of the present invention, by obtaining movement locus of the electronic equipment within the past period, to determine Geographical position mark on movement locus, the attribute information according to geographical position mark are classified to geographical station location marker, will The geographical position mark for belonging to same category attribute is attributed to same geographical position unit, passes through the classification category of geographical position unit Property geographical position units are screened, at least one geographical position units of key are determined, so as to determine and key is geographical The first associated characteristics of objects to be pushed of the attribute of position units, and possess the first push of the first characteristics of objects to be pushed Object, electronic equipment push the first push object may finally be utilized；As can be seen here, in the present invention it is possible to set using electronics It is standby to push object to push first related to the movement locus of electronic equipment, realize the first push object with user existing The purpose that crawler behavior in reality is combined.

Embodiment 11

Another embodiment of the present invention also discloses a kind of information processor, as shown in fig. 7, the device can include：The One acquiring unit 701, the first determining unit 702, the second determining unit 703, the first taxon 704, the first screening unit 705th, the 3rd determining unit 706, the 4th determining unit 707 and the first push unit 708；Wherein：

First acquisition unit 701, the electronic equipment that can be used for obtaining the positioning of position locating module is in the past period Interior movement locus；

First determining unit 702, it is determined for the geographical position mark on movement locus；

Second determining unit 703, it is determined for the attribute information of geographical position mark；

First taxon 704, it can be used for carrying out geographical station location marker according to the attribute information of geographical position mark Classification, the geographical position for belonging to same category attribute mark is attributed to same geographical position unit；

First screening unit 705, it can be used for carrying out geographical position units by the category attribute of geographical position unit Screening, determines at least one geographical position units of key；

3rd determining unit 706, it is determined for first associated with the attribute of crucial geographical position units and waits to push away Send characteristics of objects.

4th determining unit 707, it is determined for the first push object for possessing the first characteristics of objects to be pushed；

First push unit 708, it can be used for utilizing electronic equipment push the first push object.

In embodiments of the present invention, by obtaining movement locus of the electronic equipment within the past period, to determine Geographical position mark on movement locus, the attribute information according to geographical position mark are classified to geographical station location marker, will The geographical position mark for belonging to same category attribute is attributed to same geographical position unit, passes through the classification category of geographical position unit Property geographical position units are screened, at least one geographical position units of key are determined, so as to determine and key is geographical The first associated characteristics of objects to be pushed of the attribute of position units, and possess the first push of the first characteristics of objects to be pushed Object, electronic equipment push the first push object may finally be utilized；As can be seen here, in the present invention it is possible to set using electronics It is standby to push object to push first related to the movement locus of electronic equipment, realize the first push object with user existing The purpose that crawler behavior in reality is combined, and because the identified first plant characteristic to be pushed is the key with filtering out The associated feature of the attribute of geographical position unit, therefore so that push is more accurate；

In the present invention, the first screening unit is sieved by the category attribute of geographical position unit to geographical position units Choosing, determines that the implementation of at least one key position geographical position unit is a variety of, and the present invention is not defined to this；

Separately below in a manner of embodiment 12 and embodiment 13 introduce two kinds of concrete implementations.

Embodiment 12

First screening unit can include：First determining module, the first screening module and the second determining module；Wherein：

First determining module, it can be used for the attribute according to geographical position unit, it is determined that described in the unit of geographical position The behavioral data of the user of electronic equipment；

It first screening module, can be used for screening behavioral data, determine at least one critical behavior data；

Second determining module, it is determined for the geographical position units of key corresponding with critical behavior data.

Embodiment 13

First screening unit can include：3rd determining module, the first computing module and the 4th determining module；Wherein：

3rd determining module, it can be used for according to the attribute information that geographical position identifies in the unit of geographical position, it is determined that The behavioral data of the user of electronic equipment in the unit of geographical position；

Behavioral data includes behavior type data or behavior frequency；

First computing module, it can be used for calculating ground according to the weight or behavior frequency of default behavior type data Manage the behavior weight parameter of position units；

4th determining module, it is determined for the geographical position list that behavior weight parameter is more than default behavior weight parameter Member is crucial geographical position units.

In the present invention, the 3rd determining module determines that first associated with the attribute of crucial geographical position units waits to push The implementation of plant characteristic have it is a variety of, the present invention this is not defined；

Separately below in a manner of embodiment 14, embodiment 15 and embodiment 16 introduce several concrete implementations.

Embodiment 14

3rd determining unit can include：First acquisition module, the second screening module and the 5th determining module；

First acquisition module, it can be used for obtaining under the geographical position mark in crucial geographical position units, electronics is set The first standby residence time；

Second screening module, it can be used in crucial geographical position units, the first residence time of screening is more than default the The first geographical position mark of one time span；

5th determining module, it is determined in crucial geographical position units, with first geographical position mark The first associated subobject feature to be pushed of attribute information；

On the basis of embodiment 13, further embodiment of this invention additionally provides a kind of information processor, such as Fig. 8 institutes Show, the device can include：First acquisition unit 801, the first determining unit 802, the second determining unit 803, the first grouping sheet First 804, first screening unit 805, the 3rd determining unit 806, the first statistic unit 807, the 5th determining unit the 808, the 4th are true Order member 809 and the first push unit 810；

3rd determining unit 806 includes：First acquisition module 8061, the second screening module 8062 and the 5th determining module 8063；

First acquisition unit 801, the electronic equipment that can be used for obtaining the positioning of position locating module is in the past period Interior movement locus；

First determining unit 802, it is determined for the geographical position mark on movement locus；

Second determining unit 803, it is determined for the attribute information of geographical position mark；

First taxon 804, it can be used for carrying out geographical station location marker according to the attribute information of geographical position mark Classification, the geographical position for belonging to same category attribute mark is attributed to same geographical position unit；

First screening unit 805, it can be used for carrying out geographical position units by the category attribute of geographical position unit Screening, determines at least one geographical position units of key；

First acquisition module 8061, it can be used for obtaining under the geographical position mark in crucial geographical position units, electricity First residence time of sub- equipment；

Second screening module 8062, it can be used in crucial geographical position units, the first residence time of screening is more than pre- If the first geographical position mark of very first time length；

5th determining module 8063, it is determined in crucial geographical position units, is marked with first geographical position The first associated subobject feature to be pushed of the attribute information of knowledge；

First statistic unit 807, it can be used for according to the first residence time statistics under each geographical position units of key, Second residence time of electronic equipment；

5th determining unit 808, it can be used for determining the first push order according to the length of the second residence time；

First push order possesses first associated with each geographical position units of key object spy to be pushed for push The order of first push object of sign；

4th determining unit 809, it is determined for the first push object for possessing the first characteristics of objects to be pushed；

First push unit 810, it can be used for, according to first push order, first being pushed successively using electronic equipment Push object.

On the basis of above-described embodiment, further embodiment of this invention additionally provides a kind of information processor, such as Fig. 9 institutes Show, the device can include：First acquisition unit 901, the first determining unit 902, the second determining unit 903, the first grouping sheet First 904, first screening unit 905, the 3rd determining unit 906, the 6th determining unit 907, the first statistic unit the 908, the 5th are true Order member 909, the 4th determining unit 910, the first push unit 911；

3rd determining unit 906 includes：First acquisition module 9061, the second screening module 9062 and the 5th determining module 9063；

Wherein：

First acquisition unit 901, the electronic equipment that can be used for obtaining the positioning of position locating module is in the past period Interior movement locus；

First determining unit 902, it is determined for the geographical position mark on movement locus；

Second determining unit 903, it is determined for the attribute information of geographical position mark；

First taxon 904, it can be used for carrying out geographical station location marker according to the attribute information of geographical position mark Classification, the geographical position for belonging to same category attribute mark is attributed to same geographical position unit；

First screening unit 905, it can be used for carrying out geographical position units by the category attribute of geographical position unit Screening, determines at least one geographical position units of key；

First acquisition module 9061, it can be used for obtaining under the geographical position mark in crucial geographical position units, electricity First residence time of sub- equipment；

Second screening module 9062, it can be used in crucial geographical position units, the first residence time of screening is more than pre- If the first geographical position mark of very first time length；

5th determining module 9063, it is determined in crucial geographical position units, with the first geographical position mark The first associated subobject feature to be pushed of attribute information；

6th determining unit 907, it can be used in crucial geographical position units, the length according to the first residence time is true Fixed second push order；

Second push order possesses first associated with the attribute information of the first geographical position mark for push and waits to push The order of first push subobject of subobject feature；The first push object includes the first push subobject；

First statistic unit 908, it can be used for according to the first residence time statistics under each geographical position units of key, Second residence time of electronic equipment；

5th determining unit 909, it can be used for determining the first push order according to the length of the second residence time；

4th determining unit 910, it is determined for the first push object for possessing the first characteristics of objects to be pushed；

It first push unit 911, can be used under the first push order, according to the second push order, set using electronics The first push subobject in the standby push object of push first successively.

Embodiment 15

3rd determining unit, it can include：First judge module, the 6th determining module and the 7th determining module；Wherein：

First judge module, it can be used for judging that the geographical position in crucial geographical position units identifies whether that electronics occurs Equipment payment behavior；

6th determining module, it is determined for the second geographical position mark of generating electronic equipment payment behavior；

7th determining module, it is determined in crucial geographical position units, the attribute with the second geographical position mark The second associated subobject feature to be pushed of information；

Wherein, the first characteristics of objects to be pushed includes the second subobject feature to be pushed.

Embodiment 16

Electronic equipment has the first application program, and the first application program is used to be scanned object tag, obtains object；

3rd determining unit can include：Second acquisition module, the second judge module and the 8th determining module；Wherein：

Second acquisition module, it can be used for obtaining the attribute information with the geographical position mark in crucial geographical position units The 3rd associated subobject feature；

Second judge module, it can be used for the feature for judging whether the 3rd subobject feature meets object；

8th determining module, the 3rd subobject of the feature for being determined for meeting object are characterized as that the 3rd treats push Characteristics of objects；

Wherein, the first characteristics of objects to be pushed includes the 3rd subobject feature to be pushed；

Object is what electronic equipment was obtained when being scanned using the first application program to object tag.

Embodiment 17

First determining unit can include：3rd acquisition module and the first searching modul；

3rd acquisition module, it can be used for the geographical location information for obtaining the movement locus of electronic equipment；

First searching modul, it can be used for lookup and geographical location information on local data base and/or the webserver Corresponding geographical position mark.

Embodiment 18

Further embodiment of this invention also discloses a kind of information processor, and as shown in Figure 10, the device can include：Such as Shown in Figure 10, the device can include：First acquisition unit 1001, the first determining unit 1002, the second determining unit 1003, One taxon 1004, the 3rd determining unit 1005, the 4th determining unit 1006, the first push unit the 1007, the 7th determine single First 1008, the 8th determining unit 1009 and the second push unit 1010；Wherein：

First acquisition unit 1001, the electronic equipment that can be used for obtaining the positioning of position locating module is in the past period Interior movement locus；

First determining unit 1002, it is determined for the geographical position mark on movement locus；

Second determining unit 1003, it is determined for the attribute information of geographical position mark；

First taxon 1004, it can be used for carrying out geographical station location marker according to the attribute information of geographical position mark Classification, the geographical position for belonging to same category attribute mark is attributed to same geographical position unit；

3rd determining unit 1005, it is determined for first associated with the attribute of geographical position unit and treats push pair As feature；

4th determining unit 1006, it is determined for the first push object for possessing the first characteristics of objects to be pushed；

First push unit 1007, it can be used for utilizing electronic equipment push the first push object.

7th determining unit 1008, it is determined for second associated with the described first characteristics of objects to be pushed and waits to push away Send characteristics of objects；

8th determining unit 1009, it is determined for the second push pair for possessing the described second characteristics of objects to be pushed As；

Second push unit 1010, it can be used for utilizing electronic equipment push the second push object.

Each embodiment is described by the way of progressive in this specification, what each embodiment stressed be and other The difference of embodiment, between each embodiment identical similar portion mutually referring to.For device disclosed in embodiment For, because it is corresponded to the method disclosed in Example, so description is fairly simple, related part is said referring to method part It is bright.

The foregoing description of the disclosed embodiments, professional and technical personnel in the field are enable to realize or using the present invention. A variety of modifications to these embodiments will be apparent for those skilled in the art, as defined herein General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, it is of the invention The embodiments shown herein is not intended to be limited to, and is to fit to and principles disclosed herein and features of novelty phase one The most wide scope caused.

Claims

1. a kind of information processing method, it is characterised in that applied in electronic equipment, the electronic equipment has position positioning mould Block, the movement locus for Positioning Electronic Devices；

This method includes：

It is determined that the geographical position mark on the movement locus；

Determine the attribute information of the geographical position mark；

Attribute information according to geographical position mark is classified to geographical position mark, will belong to same category attribute Geographical position mark is attributed to same geographical position unit；

The geographical position unit is screened by the category attribute of geographical position unit, determined at least one crucial geographical Position units；

It is determined that first the to be pushed characteristics of objects associated with the attribute of the geographical position units of key；

Utilize electronic equipment push the first push object.

2. according to the method for claim 1, it is characterised in that the category attribute by geographical position unit is to described Geographical position unit is screened, and determines at least one key position geographical position unit, including：

According to the attribute of the geographical position unit, it is determined that the user of electronic equipment described in the geographical position unit Behavioral data；

3. according to the method for claim 1, it is characterised in that the category attribute by geographical position unit is to described Geographical position unit is screened, and determines at least one geographical position units of key, including：

The attribute information identified according to geographical position in the unit of geographical position, it is determined that the electronics described in the geographical position unit The behavioral data of the user of equipment, the behavioral data include behavior type data or behavior frequency；

The behavior weight of geographical position unit is calculated according to the weight of default behavior type data or the behavior frequency Parameter；

4. according to the method for claim 1, it is characterised in that the determination and the attribute of the geographical position units of key The first associated plant characteristic to be pushed, including：

In crucial geographical position units, the first residence time of screening is more than the first geographical position mark of default very first time length Know；

It is determined that in crucial geographical position units, associated with the attribute information of first geographical position mark first waits to push Subobject feature；

5. according to the method for claim 4, it is characterised in that the determination is related to the attribute of crucial geographical position units After first characteristics of objects to be pushed of connection, in addition to：

When the second stop of the electronic equipment under each geographical position units of key is counted according to first residence time Between；

Length according to second residence time determines the first push order；First push order for push possess with often The order of first push object of the first associated characteristics of objects to be pushed of one crucial geographical position units；

6. according to the method for claim 5, it is characterised in that it is described to determine in crucial geographical position units, with described the After the first subobject feature to be pushed that the attribute information of one geographical position mark is associated, in addition to：

In crucial geographical position units, the length according to first residence time determines the second push order；Described second Push order possesses first associated with the attribute information of first geographical position mark subobject spy to be pushed for push The order of first push subobject of sign；The first push object includes the first push subobject；

Under the first push order, according to second push order, first is pushed successively using the electronic equipment and is pushed away First in object is sent to push subobject.

7. according to the method for claim 1, it is characterised in that the determination is related to the attribute of crucial geographical position units First characteristics of objects to be pushed of connection, including：

It is determined that in crucial geographical position units, associated with the attribute information of second geographical position mark second waits to push Subobject feature；

8. according to the method for claim 1, it is characterised in that the electronic equipment has the first application program, and described the One application program is used to be scanned object tag, obtains object；

Obtain the threeth subobject feature associated with the attribute information of the geographical position mark in crucial geographical position units；

Judge whether the 3rd subobject feature meets the feature of the object；

The object electronic equipment is obtained when being scanned using first application program to object tag.

9. according to the method for claim 1, it is characterised in that geographical position mark of the determination on movement locus, Including：

10. according to the method described in any one of claim 1~9, it is characterised in that the determination and crucial geographical position units Associated the first characteristics of objects to be pushed of attribute after, in addition to：

Utilize electronic equipment push the second push object.

11. a kind of information processor, it is characterised in that applied in electronic equipment, the electronic equipment has position positioning Module, the movement locus for Positioning Electronic Devices；

The device includes：

First acquisition unit, for obtaining the electronic equipment of the position locating module positioning within the past period Movement locus；

First taxon, geographical position mark is classified for the attribute information according to geographical position mark, will The geographical position mark for belonging to same category attribute is attributed to same geographical position unit；

First screening unit, the geographical position unit is screened for the category attribute by geographical position unit, really Fixed at least one geographical position units of key；

3rd determining unit, for determining that first associated with the attribute of the geographical position units of key object to be pushed is special Sign；

First push unit, for utilizing electronic equipment push the first push object.

12. device according to claim 11, it is characterised in that first screening unit includes：

First determining module, for the attribute according to the geographical position unit, it is determined that described in the geographical position unit The behavioral data of the user of electronic equipment；

13. device according to claim 11, it is characterised in that first screening unit includes：

3rd determining module, for the attribute information identified according to geographical position in the unit of geographical position, it is determined that in the geography The behavioral data of the user of electronic equipment described in position units, the behavioral data includes behavior type data or behavior is sent out Raw number；

First computing module, geographical position is calculated for the weight according to default behavior type data or the behavior frequency Put the behavior weight parameter of unit；

4th determining module, for determining that the geographical position unit that behavior weight parameter is more than default behavior weight parameter is key Geographical position unit.

14. device according to claim 11, it is characterised in that the 3rd determining unit includes：

First acquisition module, for obtaining under the geographical position mark in crucial geographical position units, the electronic equipment First residence time；

Second screening module, in crucial geographical position units, the first residence time of screening to be more than default very first time length The first geographical position mark of degree；

5th determining module, for determining in crucial geographical position units, the attribute information with first geographical position mark The first associated subobject feature to be pushed；

15. device according to claim 14, it is characterised in that also include：

First statistic unit, for according to first residence time statistics electronics under each geographical position units of key Second residence time of equipment；

5th determining unit, for determining the first push order according to the length of second residence time；First push Order possesses the first push object of first the to be pushed characteristics of objects associated with each geographical position units of key for push Order；

First push unit is specifically used for, according to first push order, first being pushed successively using the electronic equipment Push object.

16. device according to claim 15, it is characterised in that also include：

6th determining unit, in crucial geographical position units, the length according to first residence time to determine second Push order；Second push order possesses associated with the attribute information of first geographical position mark for push The order of first push subobject of one subobject feature to be pushed；The first push object includes the first push subobject；

First push unit is specifically used under the first push order, according to second push order, utilizes institute State electronic equipment push successively in the first push object first push subobject.

17. device according to claim 11, it is characterised in that the 3rd determining unit includes：

First judge module, for judging that the geographical position in crucial geographical position units identifies whether that generating electronic equipment is paid Behavior；

7th determining module, for determining in crucial geographical position units, the attribute information with second geographical position mark The second associated subobject feature to be pushed；

18. device according to claim 11, it is characterised in that the electronic equipment has the first application program, described First application program is used to be scanned object tag, obtains object；

3rd determining unit includes：

Second acquisition module, it is associated with the attribute information of the geographical position mark in crucial geographical position units for obtaining 3rd subobject feature；

8th determining module, for determining to meet that the 3rd subobject of feature of the object is characterized as the 3rd subobject to be pushed Feature；

19. device according to claim 11, it is characterised in that first determining unit includes：

First searching modul, it is corresponding with geographical location information for being searched on local data base and/or the webserver Manage station location marker.

20. according to the device described in any one of claim 11~19, it is characterised in that also include：

7th determining unit, for determining second the to be pushed characteristics of objects associated with the described first characteristics of objects to be pushed；