CN103745384B - A method and apparatus for providing information to a user equipment - Google Patents

A method and apparatus for providing information to a user equipment Download PDF

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Publication number
CN103745384B
CN103745384B CN201310752908.3A CN201310752908A CN103745384B CN 103745384 B CN103745384 B CN 103745384B CN 201310752908 A CN201310752908 A CN 201310752908A CN 103745384 B CN103745384 B CN 103745384B
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information
user
recommendation
mobile terminal
user equipment
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CN201310752908.3A
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Chinese (zh)
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CN103745384A (en
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刘玺
白凯
罗云峰
战友
侯文�
田鹏飞
李军
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北京百度网讯科技有限公司
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Abstract

本发明公开了一种用于向用户设备提供信息的方法及装置,其中,方法包括:获取所述用户设备的当前位置信息和用户兴趣信息;根据所获取的用户设备的当前位置信息和用户兴趣信息,来向所述用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息。 The present invention discloses a method and apparatus for providing information to a user equipment, wherein the method comprises: obtaining the current location information of the user equipment and the user interest information; the current position of the acquired information of the user equipment and user interest information, to provide the recommendation information with current position information and user interest information of the user device matches to the user equipment. 本发明主动获取用户的潜在需求,向用户提供针对用户潜在需求的推荐信息。 The present invention actively acquiring potential needs of users, providing recommendation information for the needs of potential users to the user.

Description

一种用于向用户设备提供信息的方法及装置 A method and apparatus for providing information to a user equipment

技术领域 FIELD

[0001]本发明涉及网络技术领域,,尤其涉及一种用于向用户设备提供信息的方法及装置。 [0001] The present invention relates to the field of network technologies,, in particular, it relates to a method and apparatus for providing information to a user equipment.

背景技术 Background technique

[0002]目前的用户设备向用户提供一种服务,即用户可以通过该用户设备获取该用户当前位置附近的一些信息。 [0002] Current user equipment to provide a service to a user, i.e. the user can get some information about the user equipment vicinity of the current position by the user. 例如,常见的应用于智能手机的应用程序“大众点评”,用户可以通过“大众点评”应用程序,获取该用户当前位置附近的商户信息。 For example, commonly used in smart phone applications, "public comments", the user can use the "public comment" application, access to business information in the vicinity of the user's current location. 然而现有技术的这种向用户设备提供信息的方式,必须基于用户的查询请求,才向用户提供用户所需的信息,不能主动获取用户的需求,向用户提供用户所需的信息。 However, this prior art equipment to provide information to the user mode, the user must query request based only provide users with information required by the user, can not take the initiative to get the user needs to provide information required by the user to the user.

发明内容 SUMMARY

[0003] 本发明所要解决的技术问题是提供一种用于向用户设备提供信息的方法及装置。 [0003] The present invention solves the technical problem of providing a method and apparatus for providing information to a user equipment.

[0004] 根据本发明的一个方面,提供一种用于向用户设备提供信息的方法,其中,包括: [0004] In accordance with one aspect of the invention, there is provided a method for providing information to a user equipment, comprising:

[0005] 获取所述用户设备的当前位置信息和用户兴趣信息; [0005] the user equipment acquires current position information and the user interest information;

[0006]根据所获取的用户设备的当前位置信息和用户兴趣信息,来向所述用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息。 [0006] The user interest and the current location information of the acquired information of the user equipment, to provide the recommendation information with current position information and user interest information of the user device matches to the user equipment.

[0007] 根据本发明的另一个方面,还提供了一种用于向用户设备提供信息的装置,其中, 包括: [0007] According to another aspect of the present invention, there is provided an apparatus for providing information to a user equipment, comprising:

[0008] 位置信息获取装置,用于获取所述用户设备的当前位置信息; [0008] The position information acquiring means for acquiring the current location information of the user equipment;

[0009] 用户兴趣信息获取装置,用于获取所述用户设备的用户兴趣信息; [0009] The user interest information acquiring means for acquiring the user-interest information of the user equipment;

[0010] 推荐信息提供装置,用于根据所获取的用户设备的当前位置信息和用户兴趣信息,来向所述用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息。 [0010] The recommended information providing means for current position information and the user interest information according to the acquired user equipment, to provide the recommendation information with current position information and user interest information of the user device matches to the user equipment.

[0011] 与现有技术相比,本发明具有以下优点:本发明通过获取用户设备的当前位置信息和用户兴趣信息,来向用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息,主动获取用户的潜在需求,向用户提供针对用户潜在需求的推荐信息。 [0011] Compared with the prior art, the present invention has the following advantages: the user equipment by obtaining current position information and the user interest information according to the present invention to provide a match with the current location information of the user interest information and the user equipment to the user equipment the recommendation information, take the initiative to obtain the potential needs of users, providing recommendation information for the needs of potential users to the user.

附图说明 BRIEF DESCRIPTION

[0012] 通过阅读参照以下附图所作的对非限制性实施例所作的详细描述,本发明的其它特征、目的和优点将会变得更明显: [0012] By reading the following detailed description of the accompanying drawings of non-limiting embodiments, and other features, objects and advantages of the invention will become more apparent:

[0013] 图1为根据本发明一个实施例的一种用于向用户设备提供信息的方法流程图; [0013] FIG. 1 is a flowchart of a method for providing information to a user apparatus according to one embodiment of the present invention;

[0014] 图2为根据本发明一个实施例的一种用于向用户设备提供信息的装置示意图。 [0014] FIG. 2 is a schematic view of the means for providing information to a user equipment in accordance with one embodiment of the present invention is a method for.

[0015] 附图中相同或相似的附图标记代表相同或相似的部件。 [0015] In the drawings the same or similar to the same or like reference numerals refer to the components.

具体实施方式 Detailed ways

[0016] 下面结合附图对本发明作进一步详细描述。 [0016] The following figures of the present invention will be further described in detail with.

[0017] 在本发明中,网络设备包括一种能够按照事先设定或存储的指令,自动进行数值计算和信息处理的电子设备,其硬件包括但不限于微处理器、专用集成电路(ASIC)、可编程门阵列(FPGA)、数字处理器①SP)、嵌入式设备等。 [0017] In the present invention, a network device includes one capable of, an electronic device automatically numerical calculation and information processing according to preset instructions or stored, including but not limited to hardware microprocessors, application specific integrated circuit (ASIC) programmable gate array (the FPGA), a digital processor ①SP), embedded devices. 所述网络设备其包括但不限于计算机、网络主机、单个网络服务器、多个网络服务器集或多个服务器构成的云;在此,云由基于云计算(Cloud Computing)的大量计算机或网络服务器构成,其中,云计算是分布式计算的一种,由一群松散耦合的计算机集组成的一个虚拟超级计算机。 The network device including but not limited to computers, network host cloud, a single network server and multiple network servers or multiple servers configured sets; Here, a cloud-based cloud (Cloud Computing) is composed of a large number of computer or network server where cloud computing is a distributed computing, a virtual supercomputer by a computer set consisting of a group of loosely coupled. 所述用户设备其包括但不限于任何一种可与用户通过键盘、触摸板、或声控设备进行人机交互的移动电子产品,例如智能手机、PDA(掌上电脑,Personal Digital Assistant)。 The user equipment including, but human interaction is not limited to mobile electronic device may be any of a user through a keyboard, a touch pad, or a voice-activated device, such as a smart phone, a PDA (PDA, Personal Digital Assistant). 所述网络包括但不限于互联网、广域网、城域网、局域网、VPN网络、无线自组织网络(Ad Hoc网络)等。 The networks include, but are not limited to the Internet, WAN, MAN, LAN, VPN network, a wireless ad hoc network (Ad Hoc network). 本领域技术人员应能理解,其他的用户设备、网络设备、网络如可适用于本发明,也应包含在本发明保护范围以内, 并在此以引用方式包含于此。 Those skilled in the art should appreciate that other user devices, network devices, network as applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

[0018]图1为根据本发明一个实施例的一种用于向用户设备提供信息的方法流程图。 [0018] FIG. 1 is a flowchart of a method for providing information to a user apparatus according to one embodiment of the present invention.

[0019] 如图1所示,在步骤S101中,网络设备获取所述用户设备的当前位置信息和用户兴趣信息。 [0019] As shown, in step S101, the network device 1 of the user equipment acquires current position information and the user interest information.

[0020] 具体地,网络设备获取所述用户设备的当前位置信息,可以是由该用户设备主动提供给网络设备,也可以是网络设备向该用户设备发起位置询问请求,来获取该用户设备的当前位置信息,用户设备响应于该位置询问请求,将该用户设备的当前位置信息发送给网络设备。 [0020] Specifically, the network device acquires the current location information of the user equipment, may be an active device provided by the user to the network device, a network device may be the user equipment initiates a location query request to obtain the user device current location information, the user equipment in response to the location query request, sends the information of the current location of the user equipment to the network device. 可选地,当所述用户设备包括移动终端时,网络设备可以通过GPS定位系统来获取用户设备的当前位置信息。 Alternatively, when the user device comprises a mobile terminal, the network device may GPS positioning system to obtain location information of the current user equipment. 可选地,当所述用户设备包括固定终端时,网络设备可以通过IP地址来获取该用户设备的当前位置信息。 Alternatively, when the user equipment comprises a fixed terminal, a network device may be acquired by the user equipment IP address of the current position information.

[0021] 本领域技术人员可以理解,以上网络设备获取用户设备的当前位置信息的方式仅为举例,任何其他网络设备获取用户设备的当前位置信息的方式,如可适用于本发明,均应包含在本发明的保护范围以内,并以引用方式包含于此。 [0021] Those skilled in the art will appreciate, the above network device acquires the current user equipment location information is only an example embodiment, any other network device obtains the user equipment location information is a current embodiment, as applicable to the present invention, should fall within the scope of the present invention and incorporated herein by reference.

[0022] 其中,网络设备获取所述用户设备的用户兴趣信息的具体方式可以包括:根据所述用户设备上当前登录的账号信息,获取该账号信息在至少一个用户设备的历史记录信息,如该账号信息在多个用户设备上登陆过,则获取该多个设备上、该账号信息的历史记录信息,随后,根据所获取的历史记录信息,来获取所述用户设备的用户兴趣信息。 [0022] wherein, the network device obtains the user equipment DETAILED DESCRIPTION user interest information may include: The account information on the user equipment is currently logged on, to obtain the account information of the history information in the at least one user equipment, such as the login account information on a plurality of user equipment before, the plurality of devices is acquired, the history information of the account information, and then, based on the history information acquired, to obtain the user interest information of the user equipment. 例如,该账号信息在多个用户设备上的历史记录信息显示该用户多次浏览服饰信息,则所获取的用户兴趣信息包括服饰信息。 For example, the account history information across multiple user devices to display information to the user repeatedly browse clothing information, the acquired user interest information includes apparel information. 又例如,该账号信息在多个用户设备上的历史记录信息显示,该用户设备以往选择过网络设备向其提供的推荐信息中的烧烤商户A,则所获取的用户兴趣信息可以包括:烧烤信息,商户A等。 As another example, the account history information on a plurality of user information display device, the user device over the past selected recommended information network device to provide it in the barbecue business A, then the acquired user interest information may include: barbecue Information , A and other businesses.

[0023] 本领域技术人员可以理解,以上网络设备获取用户设备的用户兴趣信息的方式仅为举例,任何其他网络设备获取用户设备的用户兴趣信息的方式,如可适用于本发明,均应包含在本发明的保护范围以内,并以引用方式包含于此。 [0023] Those skilled in the art will be appreciated, a user equipment device acquires more network user interest information is only an example, any other network device acquires the user equipment mode user-interest information, as applicable to the present invention, should fall within the scope of the present invention and incorporated herein by reference.

[0024] 在步骤S102中,网络设备根据所获取的用户设备的当前位置信息和用户兴趣信息,来向所述用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信>害、。 [0024] In step S102, the current position information and the user network device according to the acquired information of the user equipment of interest to recommendation to the user device provides the user with the device information and the current location matches the user interest information> harm,.

[0025]具体地,网络设备可以根据所获取的用户设备的当前位置信息和用户兴趣信息, 来问所还用尸设备提供与该用尸设备的当前位置信息和用户兴趣信息相匹配的好友信息。 [0025] Specifically, the network device may be based on the current position information and the user interest information acquired in the user equipment, to ask the further with the carcasses of the device to provide the current location information and the user interest information with corpse device matches buddy information . 优选地,根据用户设备的当前位置信息和用户兴趣信息,向该用户设备提供与该用户的当卽位置彳目息和用户兴趣信息相匹配的至少一个好友信息或好友群。 Preferably, the current position information and user interest information of the user equipment, the user equipment information to provide at least a friend or buddy groups and the position of the user's left foot when calipering mesh information and user-interest information matches. 例如,网络设备所获取的用户设,的当前位置信息显示该用户设备在上海市的徐家汇地区,该用户设备的用户兴趣信息显示该用户设备对素食感兴趣,则网络设备可以向该用户设备提供当前位置信息也在徐家汇地区,且对素食感兴趣的好友信息,如该好友的QQ号,微信号,当前位置信i 等,或对素食感兴趣的好友群,如QQ群,微信群等。 For example, a user network equipment acquired established, the current location of the user information display device in Xujiahui area of ​​Shanghai, the user interest information of the user equipment device to display the user interested in vegetarianism, the network device may be provided to the user equipment current position information is also Xujiahui area, and vegan buddy information of interest such as friends of the QQ number, the micro-signal, the current position of the letter i, etc., or group of friends to vegetarian interest, such as QQ group, micro-letters and the like groups. 0 0

[0026]本领域技术人员可以理解,以上网络设备向所述用户设备提供好友信息的方式仅为举例,任何其他网络设备向所述用户设备提供好友信息的方式,如可适用于本发明,均应包含在本发明的保护范围以内,并以引用方式包含于此。 [0026] Those skilled in the art will appreciate, the above network device provides information to the user equipment buddy way of example only, any other network equipment buddy information to the user equipment mode, as applicable to the present invention, are It is included within the scope of the present invention and incorporated herein by reference.

[0027]可选地,当所述用户设备包括移动终端,则网络设备还可以根据该移动终端的当前位置信息、用户兴趣信息和移动特征信息,来向该移动终端提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息。 Current [0027] Alternatively, when the user device comprises a mobile terminal, the network device may further according to the location information, the user interest information and the movement characteristic information of the current mobile terminal to the mobile terminal to provide the user with the device location information and user interest information matches the recommended information. 具体地,网络设备获取该移动终端的移动特征fg息,根据所述移动终端的当前位置信息与所述移动特征信息,确定与该移动终端相对应的推荐区域信息,随后根据该移动终端的用户兴趣信息,并结合所述推荐区域信息,来向该移动终端提供推荐信息。 Specifically, the network device obtains the mobile terminal wherein the mobile fg information, current position information of the mobile terminal with the mobile characteristic information, determine a recommended area information corresponding to the mobile terminal, then the user of the mobile terminal according to interest information, and area information in conjunction with the recommendation, the recommendation information provided to the mobile terminal.

[0028]例如,所述移动终端的移动特征信息包括平均速度,网络设备可以通过获取一段时间内该移动终端移动的距离,来获取该移动终端的平均速度。 [0028] For example, the movement characteristic information includes an average speed of the mobile terminal, the network device may acquire the average velocity of the mobile terminal by obtaining a period of time from the mobile terminal moves. 假设该移动终端的平均速度为每小时5公里,可以被认为是一个步行的速度,则网络设备可以将与该移动终端相对应的推荐区域信息确定为该移动终端周围1公里范围内。 Assuming that the average speed of the mobile terminal is five kilometers per hour, can be considered a walking speed, the network device may correspond with the mobile terminal determines that the recommended information area within 1 km around the mobile terminal. 随后,可选地,先根据该移动终端的用户兴趣信息,来获取与该移动终端的用户兴趣信息相匹配的推荐信息,再根据所确定的推荐区域信息,对与该移动终端的用户兴趣信息相匹配的推荐信息进行筛选,来获得在该移动终端周围1公里范围内、与该移动终端的用户兴趣信息相匹配的推荐信息,将该所获得的推荐信息提供给该移动终端;可选地,根据所确定的推荐区域信息,获取在该移动终端周围1公里范围内的与该移动终端的用户兴趣信息相匹配的推荐信息,来提供给该移动终端。 Then, optionally, the user-interest information according to the mobile terminal, acquires recommendation information to the user interest information of the mobile terminal match, then the area information according to the determined recommendation, the user interest information and the mobile terminal matched filter recommendation information, obtained in the range of 1 km around the mobile terminal, the user-interest information of the mobile terminal matches the recommendation information, and the acquired recommendation information provided to the mobile terminal; alternatively the area information of the determined recommended, recommendation information acquired in the range of 1 km around the mobile terminal user interest information of the mobile terminal matches, is provided to the mobile terminal. [0029]本领域技术人员可以理解,以上移动特征信息的类型,网络设备获取移动终端的移动特征信息及确定与该移动终端相对应的推荐区域信息的方式仅为举例,任何其他移动特征信息的类型,网络设备获取移动终端的移动特征信息及确定与该移动终端相对应的推荐区域信息的方式,如可适用于本发明,均应包含在本发明的保护范围以内,并以引用方式包含于此。 [0029] Those skilled in the art will be appreciated, the above type of movement characteristic information, a mobile network device acquires the characteristic information of the mobile terminal and determine a recommended way to the area information corresponding to the mobile terminal of example only, any other movement of the feature information type, network equipment acquires characteristic information of the mobile terminal and a mobile mode mobile terminal determines the area corresponding to the recommended information, as applicable to the present invention shall be included within the scope of the present invention, and is included in the reference this.

[0030]其中,网络设备还可以随机或定期地向移动终端提供至少一个推荐地,也可以在符合某些预定条件时,向移动终端提供至少一个推荐地。 [0030] wherein, the network device may also periodically or randomly provided at least one recommended to the mobile terminal, may be when certain predetermined conditions, to provide at least one recommendation to the mobile terminal.

[0031] 例如,首先,网络设备监测该移动终端的位置信息的变化,并判断该位置的变化是否符合向该移动终端提供推荐地的预定条件; [0031] For example, first, the network device monitors a change of location information of the mobile terminal, and determines whether the change in the position of providing recommendations to meet the predetermined condition to the mobile terminal;

[0032] 接着,当确定该位置信息的变化符合向该移动终端提供推荐地的预定条件,则网络设备向所述移动终端提供至少一个推荐地。 [0032] Next, when it is determined that a change of position information providing recommendations to meet the predetermined condition to the mobile terminal, the network device to provide at least one recommendation to the mobile terminal.

[0033]可选地,当判断移动终端的位置不变的连续时间段超过预定时间段,则网络设备不向该移动终端推送推荐地;而当移动终端的位置不变的连续时间段不超过预定时间段, 则网络设备向该移动终端推送推荐地;在此,位置不变意指当位置变化的幅度小于预定阈值,可视为位置未发生变化。 [0033] Alternatively, when the determined position of the mobile terminal of a constant continuous time period exceeds a predetermined period of time, the network device is not recommended to push to the mobile terminal; and when the position of the mobile terminal of a constant continuous time period does not exceed a predetermined period of time, the network device recommendation to push to the mobile terminal; here, when the position change means changes the position of amplitude is less than a predetermined threshold value, the position may be considered not changed.

[0034]可选地,在一预定时间段内,移动终端的位置变化幅度小于预定幅度,则网络设备不向该移动终端推送推荐地;而在一预定时间段内,移动终端的位置变化幅度大于预定幅度,则网络设备向该移动终端推送推荐地。 [0034] Alternatively, the position of a predetermined period of time change width, the mobile terminal is less than a predetermined amplitude, the network device is not recommended to push to the mobile terminal; amplitude varies in a predetermined period of time the position of the mobile terminal it is greater than a predetermined amplitude, the network device recommendation to push to the mobile terminal.

[0035]可选地,当网络设备向所述用户设备提供的推荐信息为某个推荐地时,网络设备还可以发送通知给移动终端所选择的推荐地,该通知包括移动终端选择了该推荐地这一信息。 [0035] Alternatively, when the recommended network device provides information to the user equipment is a recommendation, the network device may send a notification to the mobile terminal to the selected recommendation, the notification includes the mobile terminal selects Recommended to that information.

[0036]具体地,当移动终端从网络设备提供的至少一个推荐地中选择了一个推荐地后, 网络设备发送通知给移动终端选择的推荐地,该通知包括移动终端选择了该推荐地这一信息。 [0036] Specifically, when at least one recommendation to the mobile terminal from the network device selected to provide the recommended to a recommendation to the network device sends a notification to the mobile terminal selected, the mobile terminal selects the notification includes the recommendation that the information. 可选地,该通知还可以包括该移动终端的当前位置,从而该推荐地可以根据该移动终端的当前位置预估该移动终端的用户预计到达该推荐地的时间。 Alternatively, the notification may further include a current location of the mobile terminal, so that the user can estimate the recommendation to the mobile terminal is expected to be the recommended time to reach the current position of the mobile terminal. 可选地,该通知还可以包括该移动终端的用户的信息,从而,该推荐地可以根据该移动终端的用户的相关信息,为该移动终端的用户到达该推荐地后,服务该移动终端的用户做相关准备,例如,该移动终端选择的推荐地是一家饭店,则如果该移动终端的用户的相关信息中包括携带儿童用餐,该饭店可以预先在该移动终端的用户到达之前准备好宝宝椅,宝宝餐具等。 Alternatively, the notification may also include information of the user of the mobile terminal, thereby, the recommendation may be based on information about a user of the mobile terminal, after the recommendation for the user to reach the mobile terminal, the mobile terminal's serving users making preparations, for example, the mobile terminal selection recommendation to be a hotel, then if the information about the user of the mobile terminal includes child-friendly, the hotel can prepare good baby chairs before the user of the mobile terminal arrives , baby utensils. 又例如,该移动终端选择的推荐地是一家服装店,则如果该移动终端的用户的相关信息中显示该用户是职业女性,则可以预先为该移动终端的用户准备适合其职业女性身份的服装,供其选择。 As another example, the mobile terminal is selected to recommend a clothing store, the display information if the user's mobile terminal the user is working women, it can be prepared in advance for their professional female identity for the user's mobile terminal clothing for their choice.

[0037]可选地,网络设备根据用户设备的当前位置信息和用户兴趣信息,获取了多个推荐信息,可以根据评价数据库中的评价信息,将多个推荐信息中预定个数的推荐信息提供给所述用户设备。 [0037] Alternatively, the network device according to the current location information of the user interest information and the user equipment, a plurality of recommendation information acquired, evaluated according to the evaluation information in the database, the plurality of predetermined number of recommendation information in the recommended information to the user equipment. 例如,网络设备根据评价数据库中的评价信息,对多个推荐信息进行排序,将排序在前3的推荐信息提供给用户设备。 For example, the network device according to the evaluation information in the evaluation database, a plurality of recommendation information sorted, ordering the 3 previous recommendation information to the user equipment. 又例如,网络设备可以根据评价数据库中的评价信息,来确定多个推荐信息的优先级,然后根据所述多个推荐信息的优先级,将优先级高的推荐信息提供给用户设备。 As another example, the network device according to the evaluation information in the evaluation database, to determine the priority of a plurality of recommendation information, priority information and recommendation based on the plurality of the high priority provide recommendation information to the user equipment.

[0038]其中,评价数据库可以预置,包括多个带推荐信息的评价信息,并可以根据用户的反馈不断更新该评价数据库中的评价信息。 [0038] wherein the preset evaluation database may include a plurality of evaluation information with the recommendation information, and evaluation information can be updated in the evaluation database based on user feedback.

[0039]所述推荐信息可以包括但不限于以下各种信息: [0039] The recommendation information may include but is not limited to the following kinds of information:

[0040]饭店信息,包括但不限于:饭店的菜单,目前的排队情况,推荐菜,当天的优惠信息等; [0040] hotel information, including but not limited to: the restaurant menu, the current line up situation, recommended dishes, special offers and other day;

[0041] 服饰商户的信息,包括但不限于:当季最新款的服装信息,该服装店服装的尺寸范围等; [0041] apparel business information, including, but not limited to: information on the latest quarter of clothing, the clothing garment size range and the like;

[0042]推荐地的识别信息,包括但不限于:该推荐地外部特征的照片、视频等,例如该推荐地门面的照片、视频,该推荐地的招牌的照片、视频等。 [0042] recommended by the identification information, including but not limited to: photo external features of the recommendation, the video and the like, for example, a photograph of the facade of the recommendation, video, photos, the recommendation of the signs, video and the like.

[0043] 本领域技术人员应理解,以上推荐信息仅为举例,其他可应用于本发明的推荐信息,也应包含在本专利的保护范围之内,并以引用方式包含于此。 [0043] Those skilled in the art will appreciate, the above recommendation information is only an example, may be applied to other recommendation information according to the present invention, it should also be included within the scope of protection of the present patent, and incorporated herein by reference.

[0044]本发明通过获取用户设备的当前位置信息和用户兴趣信息,来向用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息,主动获取用户的潜在需求,向用户提供针对用户潜在需求的推荐信息。 [0044] The present invention, by obtaining the user equipment current position information and user-interest information, to provide the recommendation information with current position information and the user interest information of the user equipment matches the user equipment, the initiative to obtain the potential needs of the user, the user provide recommendation information for users of potential demand.

[0045]图2是根据本发明一个实施例的一种用于向用户设备提供信息的装置示意图。 [0045] FIG. 2 is a schematic view of an apparatus for providing information to a user device according to an embodiment of the present invention. [0046]如图2所示,根据本发明一个实施例的一种用于向用户设备提供信息的装置包括: 位置信息获取装置201,用户兴趣信息获取装置202,推荐信息提供装置2〇3。 Means [0046] As shown, for providing information to the user apparatus 2 in accordance with one embodiment of the present invention comprises: a position information obtaining apparatus 201, the user interest information acquisition means 202, recommendation information providing apparatus 2〇3.

[0047] 其中,所述位置信息获取装置201用于获取所述用户设备的当前位置信息。 [0047] wherein the position information acquiring current position information acquiring means 201 for the user equipment.

[0048] 具体地,位置信息获取装置201获取所述用户设备的当前位置信息,可以是由该用户设备主动提供给位置信息获取装置201,也可以是位置信息获取装置201向该用户设备发起位置询问请求,来获取该用户设备的当前位置信息,用户设备响应于该位置询问请求,将该用户设备的当前位置信息发送给位置信息获取装置201。 [0048] Specifically, the position information acquisition means 201 acquires the current location information of the user equipment, may be an active device provided by the user to the location information acquisition means 201 may be a position information acquisition means to the user equipment 201 initiate a location query request to obtain the current location information of the user equipment, the user equipment in response to the location query request, sends the location information to the location information of the user equipment device 201 acquires the current. 可选地,当所述用户设备包括移动终端时,位置信息获取装置201可以通过GPS定位系统来获取用户设备的当前位置信息。 Alternatively, when the user device comprises a mobile terminal, position information acquisition means 201 may obtain the user device via GPS system, the current position information. 可选地,当所述用户设备包括固定终端时,位置信息获取装置201可以通过IP地址来获取该用户设备的当前位置信息。 Alternatively, when the user equipment comprises a fixed terminal, the position information acquisition means 201 may acquire current location information of the user equipment via an IP address.

[0049] 本领域技术人员可以理解,以上位置信息获取装置201获取用户设备的当前位置信息的方式仅为举例,任何其他位置信息获取装置201获取用户设备的当前位置信息的方式,如可适用于本发明,均应包含在本发明的保护范围以内,并以引用方式包含于此。 [0049] The skilled artisan will be appreciated, the above position information acquisition means 201 acquires the current user equipment location information is only an example embodiment, the current location information in any other way the position information acquiring means 201 acquires the user equipment, if applicable to the the present invention shall be included within the scope of the present invention and incorporated herein by reference.

[0050] 所述用户兴趣信息获取装置202,用于获取所述用户设备的用户兴趣信息。 [0050] The user interest information acquisition means 202 for acquiring the user equipment user-interest information.

[0051] 具体地,所述用户兴趣信息获取装置202可以包括:历史记录信息获取模块(图中未示出),用于根据所述用户设备上当前登录的账号信息,获取该账号信息在至少一个用户设备的历史记录信息,如该账号信息在多个用户设备上登陆过,则获取该多个设备上、该账号信息的历史记录信息。 [0051] Specifically, the user-interest information acquisition means 202 may include: a history information obtaining module (not shown), according to the account information on the user equipment is currently logged on, to obtain the account information of at least history information of a user device, such as the account information landed on multiple user device, multiple devices on obtaining the information about the history of the account information. 用户兴趣信息获取模块(图中未示出),用于根据所获取的历史记录信息,来获取所述用户设备的用户兴趣信息。 User-interest information obtaining module (not shown), according to the acquired history information to obtain the user interest information of the user equipment. 例如,该账号信息在多个用户设备上的历史记录信息显示该用户多次浏览服饰信息,则所获取的用户兴趣信息包括服饰信息。 For example, the account history information across multiple user devices to display information to the user repeatedly browse clothing information, the acquired user interest information includes apparel information. 又例如, 该账号信息在多个用户设备上的历史记录信息显示,该用户设备以往选择过推荐信息提供装置203向其提供的推荐信息中的烧烤商户A,则所获取的用户兴趣信息可以包括:烧烤信息,商户A等。 As another example, the account information on a plurality of user history information display devices, the user equipment conventionally Choose recommended information recommendation information 203 provided thereto barbecue apparatus merchant A, the acquired information may include a user interest : information barbecue, etc. A merchant.

[0052] 本领域技术人员可以理解,以上用户兴趣信息获取装置202获取用户设备的用户兴趣信息的方式仅为举例,任何其他用户兴趣信息获取装置202获取用户设备的用户兴趣信息的方式,如可适用于本发明,均应包含在本发明的保护范围以内,并以引用方式包含于此。 [0052] The skilled artisan will be appreciated, the above user-interest information acquisition means 202 acquires embodiment user-interest information of the user equipment of example only, any other user-interest information acquisition means 202 acquires embodiment user-interest information of the user equipment, as can be suitable for use in the present invention should be included within the scope of the present invention and incorporated herein by reference.

[0053] 推荐信息提供装置203,用于根据所获取的用户设备的当前位置信息和用户兴趣信息,来向所述用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐fe息。 [0053] The recommendation information providing apparatus 203, according to the acquired current position information of the user equipment and user-interest information, to provide the user with current position information and interest information of the user equipment matches the recommendation to the user equipment fe interest.

[0054] 具体地,所述推荐信息提供装置203可以包括:好友信息提供模块(图中未示出), 用于根据所获取的用户设备的当前位置信息和用户兴趣信息,向该用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的好友信息。 [0054] Specifically, the recommendation information providing apparatus 203 may comprise: providing module buddy information (not shown), for the current position information and the user-interest information according to the acquired user equipment, the user equipment provides and current position information and the user interest information that matches the user's buddy information device. 优选地,所述好友信息提供模块包括:好友信息提供子模块(图中未示出),用于根据用户设备的当前位置信息和用户兴趣信息,向该用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的至少一个好友信息或好友群。 Preferably, the buddy information providing module comprises: a friend information providing submodule (not shown), according to current position information and user interest information of the user equipment, the user equipment provides a user with the current position of the device information and user interest information matches the information at least one friend or group of friends. 例如,位置信息获取装置201所获取的用户设备的当前位置信息显示该用户设备在上海市的徐家汇地区,该用户设备的用户兴趣信息显示该用户设备对素食感兴趣,则推荐信息提供装置203可以向该用户设备提供当前位置信息也在徐家汇地区,且对素食感兴趣的好友信息,如该好友的QQ号,微信号,当前位置信息等,或对素食感兴趣的好友群,如QQ群,微信群等。 For example, user equipment location information acquisition device 201 acquires the current position information displayed at the user equipment Shanghai Xujiahui area, user interest information of the user device displays the user equipment interested in vegetarian, the means 203 may provide recommendation information the user equipment also provide information on the current location Xujiahui area, and vegan buddy information of interest such as friends of the QQ number, the micro-signal, the current position information and the like, or a group of friends vegetarian interest, such as QQ group, micro-channel group and the like.

[0055] 本领域技术人员可以理解,以上推荐信息提供装置203向所述用户设备提供好友信息的方式仅为举例,任何其他推荐信息提供装置203向所述用户设备提供好友信息的方式,如可适用于本发明,均应包含在本发明的保护范围以内,并以引用方式包含于此。 [0055] Those skilled in the art will be appreciated, the above embodiment recommendation information providing apparatus 203 provides information to a friend of the user equipment of example only, any other recommendation information providing device 203 provides information to the user equipment friends manner, as can be suitable for use in the present invention should be included within the scope of the present invention and incorporated herein by reference.

[0056]可选地,当所述用户设备包括移动终端,所述推荐信息提供装置203包括:第一推荐信息提供模块(图中未示出),用于根据该移动终端的当前位置信息、用户兴趣信息和移动特征信息,来向该移动终端提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息。 [0056] Alternatively, when the user device comprises a mobile terminal, the recommendation information providing apparatus 203 comprises: a first recommendation information providing module (not shown), for the current position information of the mobile terminal, user-interest information and movement characteristic information, to provide the recommendation information with current position information and user interest information of the user device matches to the mobile terminal. 具体地,所述第一推荐信息提供模块可以包括:移动特征信息获取子模块(图中未示出),用于获取所述移动终端的移动特征信息;推荐区域信息确定子模块(图中未示出),用于根据所述当前位置信息与所述移动特征信息,确定与所述移动终端相对应的推荐区域信息;第一推荐信息提供子模块(图中未示出),用于根据所述用户兴趣信息,并结合所述推荐区域信息,来向该移动终端提供推荐信息。 In particular, the first recommendation information providing module may include: a feature information obtaining submodule mobile (not shown), for acquiring movement information of the mobile terminal, wherein; recommendation information area determining sub-module (not shown), for information based on the current location information of said mobile, and determines the recommended area information corresponding to the mobile terminal; a first recommendation information providing submodule (not shown), according to the user-interest information, and area information in conjunction with the recommendation, the recommendation information provided to the mobile terminal.

[0057]例如,所述移动终端的移动特征信息包括平均速度,移动特征信息获取子模块可以通过获取一段时间内该移动终端移动的距离,来获取该移动终端的平均速度。 [0057] For example, the movement characteristic information includes an average speed of the mobile terminal, wherein the mobile information obtaining sub-module may acquire the average velocity of the mobile terminal by obtaining a period of time from the mobile terminal moves. 假设该移动终端的平均速度为每小时5公里,可以被认为是一个步行的速度,则推荐区域信息确定子模块可以将与该移动终端相对应的推荐区域信息确定为该移动终端周围1公里范围内。 Assuming that the average speed of the mobile terminal is five kilometers per hour, can be considered a walking speed, it is recommended that the area information determination sub-module may correspond with the mobile terminal determines that the area information of the recommended range of 1 km around the mobile terminal Inside. 随后,可选地,先根据该移动终端的用户兴趣信息,来获取与该移动终端的用户兴趣信息相匹配的推荐信息,再根据所确定的推荐区域信息,对与该移动终端的用户兴趣信息相匹配的推荐信息进行筛选,来获得在该移动终端周围1公里范围内、与该移动终端的用户兴趣信息相匹配的推荐信息,将该所获得的推荐信息提供给该移动终端;可选地,根据所确定的推荐区域信息,获取在该移动终端周围1公里范围内的与该移动终端的用户兴趣信息相匹配的推荐信息,来提供给该移动终端。 Then, optionally, the user-interest information according to the mobile terminal, acquires recommendation information to the user interest information of the mobile terminal match, then the area information according to the determined recommendation, the user interest information and the mobile terminal matched filter recommendation information, obtained in the range of 1 km around the mobile terminal, the user-interest information of the mobile terminal matches the recommendation information, and the acquired recommendation information provided to the mobile terminal; alternatively the area information of the determined recommended, recommendation information acquired in the range of 1 km around the mobile terminal user interest information of the mobile terminal matches, is provided to the mobile terminal.

[0058]本领域技术人员可以理解,以上移动特征信息的类型,获取移动终端的移动特征信息及确定与该移动终端相对应的推荐区域信息的方式仅为举例,任何其他移动特征信息的类型,获取移动终端的移动特征信息及确定与该移动终端相对应的推荐区域信息的方式,如可适用于本发明,均应包含在本发明的保护范围以内,并以引用方式包含于此。 [0058] Those skilled in the art will be appreciated, the above type of movement characteristic information, acquiring movement information of a mobile terminal and wherein determining manner to the mobile terminal corresponding to the area information recommended way of example only, any other type of movement characteristic information, obtaining characteristic information of the mobile terminal and a mobile mode mobile terminal determines the area corresponding to the recommended information, as applicable to the present invention shall be included within the scope of the present invention and incorporated herein by reference.

[0059]其中,推荐信息提供装置2〇3还可以随机或定期地向移动终端提供至少一个推荐地,也可以在符合某些预定条件时,向移动终端提供至少一个推荐地。 [0059] wherein the recommendation information providing apparatus may further 2〇3 random or periodically provide at least one recommendation, it is also possible when certain predetermined conditions, to provide at least one recommendation to the mobile terminal to the mobile terminal.

[0060]例如,首先,监测该移动终端的位置信息的变化,并判断该位置的变化是否符合向该移动终端提供推荐地的预定条件; Change in the position information of [0060] For example, first, the monitor of the mobile terminal, and determines whether the change in the position of providing recommendations to meet the predetermined condition to the mobile terminal;

[0061]接着,当确定该位置信息的变化符合向该移动终端提供推荐地的预定条件,则推荐信息提供装置203向所述移动终端提供至少一个推荐地。 [0061] Next, when it is determined that a change of position information providing recommendations to meet the predetermined condition to the mobile terminal, the recommendation information providing device 203 to provide at least one recommendation to the mobile terminal.

[0062]可选地,当判断移动终端的位置不变的连续时间段超过预定时间段,则推荐信息提供装置203不向该移动终端推送推荐地;而当移动终端的位置不变的连续时间段不超过预定时间段,则推荐信息提供装置203向该移动终端推送推荐地;在此,位置不变意指当位置变化的幅度小于预定阈值,可视为位置未发生变化。 [0062] Alternatively, when the determined position of the mobile terminal of a constant continuous time period exceeds a predetermined time period, the recommendation information provided to the mobile terminal apparatus 203 is not recommended to push; location of the mobile terminal when the continuous time constant segment not exceed a predetermined time period, the recommendation information provided to the mobile terminal apparatus 203 to push recommended; here, when the position of the position change means changes the amplitude value is less than the predetermined threshold, the position may be considered not changed.

[0063]可选地,在一预定时间段内,移动终端的位置变化幅度小于预定幅度,则推荐信息提供装置203不向该移动终端推送推荐地;而在一预定时间段内,移动终端的位置变化幅度大于预定幅度,则推荐信息提供装置203向该移动终端推送推荐地。 [0063] Alternatively, in a predetermined period of time, the magnitude of change of position of the mobile terminal is less than a predetermined amplitude, it is recommended to provide the information to the mobile terminal apparatus 203 is not recommended to push; in a predetermined period of time, the mobile terminal amplitude greater than a predetermined amplitude change in position, to provide the recommendation information to the mobile terminal apparatus 203 to push the recommendation.

[0064]可选地,当推荐信息提供装置2〇3向所述用户设备提供的推荐信息为某个推荐地时,推荐信息提供装置203还可以发送通知给移动终端所选择的推荐地,该通知包括移动终端选择了该推荐地这一信息。 [0064] Alternatively, when the recommendation information providing apparatus 2〇3 recommendation information provided to the user equipment is a recommendation, the recommendation information providing apparatus 203 may further send a notification to the mobile terminal to the selected recommendation, the notification includes the mobile terminal selects the recommendation to that information.

[0065] 具体地,当移动终端从推荐信息提供装置203提供的至少一个推荐地中选择了一个推荐地后,推荐信息提供装置203发送通知给移动终端选择的推荐地,该通知包括移动终端选择了该推荐地这一信息。 After [0065] Specifically, when at least one recommended to mobile terminals from the recommendation information apparatus 203 selects a recommendation, the recommendation information 203 transmits a notification means to the mobile terminal selects the recommendation, the notification includes the mobile terminal selects the recommendation to that information. 可选地,该通知还可以包括该移动终端的当前位置,从而该推荐地可以根据该移动终端的当前位置预估该移动终端的用户预计到达该推荐地的时间。 Alternatively, the notification may further include a current location of the mobile terminal, so that the recommendation to a user of the mobile terminal can estimate the expected time of arrival of the recommendation to the current position of the mobile terminal. 可选地,该通知还可以包括该移动终端的用户的信息,从而,该推荐地可以根据该移动终端的用户的相关信息,为该移动终端的用户到达该推荐地后,服务该移动终端的用户做相关准备,例如,该移动终端选择的推荐地是一家饭店,则如果该移动终端的用户的相关信息中包括携带儿童用餐,该饭店可以预先在该移动终端的用户到达之前准备好宝宝椅,宝宝餐具等。 Alternatively, the notification may also include information of the user of the mobile terminal, thereby, the recommendation may be based on information about a user of the mobile terminal, after the recommendation for the user to reach the mobile terminal, the mobile terminal's serving users making preparations, for example, the mobile terminal selection recommendation to be a hotel, then if the information about the user of the mobile terminal includes child-friendly, the hotel can prepare good baby chairs before the user of the mobile terminal arrives , baby utensils. 又例如,该移动终端选择的推荐地是一家服装店,则如果该移动终端的用户的相关信息中显示该用户是职业女性,则可以预先为该移动终端的用户准备适合其职业女性身份的服装,供其选择。 As another example, the mobile terminal is selected to recommend a clothing store, the display information if the user's mobile terminal the user is working women, it can be prepared in advance for their professional female identity for the user's mobile terminal clothing for their choice.

[0066] 可选地,所述推荐信息提供装置203包括:推荐信息获取模块(图中未示出),用于根据所述用户设备的当前位置信息和用户兴趣信息,获取多个推荐信息;第二推荐信息提供模块(图中未示出),用于根据评价数据库中的评价信息,将多个推荐信息中预定个数的推荐信息提供给所述用户设备。 [0066] Alternatively, the recommendation information providing apparatus 203 comprises: recommendation information obtaining module (not shown), according to current position information and the user interest information of the user equipment, acquiring a plurality of recommendation information; the second recommendation information providing module (not shown in the figures), evaluated according to the evaluation information in the database, the plurality of predetermined number of recommendation information in the recommended information to the user equipment. 例如,第二推荐信息提供模块根据评价数据库中的评价信息,对多个推荐信息进行排序,将排序在前3的推荐信息提供给用户设备。 For example, the second recommendation information providing module according to the evaluation information in the evaluation database, a plurality of recommendation information sorted, ordering the 3 previous recommendation information to the user equipment. 又例如,第二推荐信息提供模块可以根据评价数据库中的评价信息,来确定多个推荐信息的优先级,然后根据所述多个推荐信息的优先级,将优先级高的推荐信息提供给用户设备。 As another example, the second module may provide recommendation information according to the evaluation information in the evaluation database, to determine the priority of a plurality of recommendation information, and according to priority of the plurality of recommendation information will provide a higher priority to the user recommendation information device.

[0067] 其中,评价数据库可以预置,包括多个带推荐信息的评价信息,并可以根据用户的反馈不断更新该评价数据库中的评价信息。 [0067] wherein the preset evaluation database may include a plurality of evaluation information with the recommendation information, and evaluation information can be updated in the evaluation database based on user feedback.

[0068] 所述推荐信息可以包括但不限于以下各种信息: [0068] The recommendation information may include but is not limited to the following kinds of information:

[0069] 饭店信息,包括但不限于:饭店的菜单,目前的排队情况,推荐菜,当天的优惠信息等; [0069] hotel information, including but not limited to: the restaurant menu, the current line up situation, recommended dishes, special offers and other day;

[°07°]服饰商户的信息,包括但不限于:当季最新款的服装信息,该服装店服装的尺寸范围等; [° 07 °] apparel business information, including, but not limited to: information on the latest quarter clothing, clothing size range of the garments and the like;

[0071] 推荐地的识别信息,包括但不限于:该推荐地外部特征的照片、视频等,例如该推荐地门面的照片、视频,该推荐地的招牌的照片、视频等。 [0071] recommended by the identification information, including but not limited to: photo external features of the recommendation, the video and the like, for example, a photograph of the facade of the recommendation, video, photos, the recommendation of the signs, video and the like.

[0072] 本领域技术人员应理解,以上推荐信息仅为举例,其他可应用于本发明的推荐信息,也应包含在本专利的保护范围之内,并以引用方式包含于此。 [0072] Those skilled in the art will appreciate, the above recommendation information is only an example, may be applied to other recommendation information according to the present invention, it should also be included within the scope of protection of the present patent, and incorporated herein by reference.

[0073] 本发明通过获取用户设备的当前位置信息和用户兴趣信息,来向用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息,主动获取用户的潜在需求,向用户提供针对用户潜在需求的推荐信息。 [0073] The present invention, by obtaining the user equipment current position information and user-interest information, to provide the recommendation information with current position information and the user interest information of the user equipment matches the user equipment, the initiative to obtain the potential needs of the user, the user provide recommendation information for users of potential demand.

[0074]需要注意的是,本发明可在软件和/或软件与硬件的组合体中被实施,例如,本发明的各个装置可采用专用集成电路(ASIC)或任何其他类似硬件设备来实现。 [0074] It should be noted that the present invention may be implemented in a combination of software and / or software and hardware, for example, the various devices of the invention may employ specific integrated circuit (ASIC) or any other similar hardware implemented. 在一个实施例中,本发明的软件程序可以通过处理器执行以实现上文所述步骤或功能。 In one embodiment, the software program of the present invention may be implemented by a processor to perform the steps or functions described above. 同样地,本发明的软件程序(包括相关的数据结构)可以被存储到计算机可读记录介质中,例如,RAM存储器, 磁或光驱动器或软磁盘及类似设备。 Similarly, the software program of the present invention (including associated data structures) may be stored in a computer-readable recording medium, eg, RAM memory, magnetic or optical drive or a floppy disk and the like. 另外,本发明的一些步骤或功能可采用硬件来实现,例如,作为与处理器配合从而执行各个步骤或功能的电路。 Further, some steps or functions of the present invention may be implemented in hardware, e.g., as a complex with the processor to perform the respective steps or functions of the circuit.

[0075]对于本领域技术人员而言,显然本发明不限于上述示范性实施例的细节,而且在不背离本发明的精神或基本特征的情况下,能够以其他的具体形式实现本发明。 In the case [0075] to those skilled in the art, that the invention is not limited to the details of the above-described exemplary embodiment, but without departing from the spirit or essential characteristics of the present invention, the present invention can be realized in other specific forms. 因此,无论从哪一点来看,均应将实施例看作是示范性的,而且是非限制性的,本发明的范围由所附权利要求而不是上述说明限定,因此旨在将落在权利要求的等同要件的含义和范围内的所有变化涵括在本发明内。 Therefore, no matter from what point of view, the embodiments should be considered exemplary, and not limiting, the scope of the invention being indicated by the appended claims rather than by the foregoing description, the appended claims are therefore intended to All changes which come within the meaning and range of equivalents thereof should be covered within the present invention. 不应将权利要求中的任何附图标记视为限制所涉及的权利要求。 In the claims should not be considered as any reference numerals as claimed in claim limitations involved. 此夕卜,显然“包括”一词不排除其他单元或步骤,单数不排除复数。 Bu this evening, apparently "comprising" does not exclude other elements or steps, the singular does not exclude a plurality. 系统权利要求中陈述的多个单元或装置也可以由一个单元或装置通过软件或者硬件来实现。 A plurality of units or means recited in the claims the system can also be implemented by a single unit or through software or hardware. 第一,第二等词语用来表示名称,而并不表示任何特定的顺序。 The first, second, etc. are used to indicate the name, but does not indicate any particular sequence.

Claims (11)

1. 一种用于向用户设备提供信息的方法,其中,所述用户设备包括移动终端,包括: 获取所述用户设备的当前位置信息和用户兴趣信息; 根据所获取的用户设备的当前位置信息、用户兴趣信息和移动特征信息,来向所述用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息,其中,所述推荐信息包括与该用户设备的当前位置信息和用户兴趣信息相匹配的好友信息,其中,在符合某些预定条件时,向所述移动终端提供至少一个推荐地,其中,在一预定时间段内,所述移动终端的位置变化幅度小于预定幅度,则不向所述移动终端推送推荐地;而在一预定时间段内,所述移动终端的位置变化幅度大于预定幅度,则向所述移动终端推送推荐地。 1. A method for providing information to a user equipment, wherein the user device comprises a mobile terminal, comprising: obtaining the current location information of the user interest information and the user device; the obtained current position information of user equipment the user interest information and movement characteristic information, to provide the recommendation information with current position information and user interest information of the user device matches to the user equipment, wherein the recommendation information comprises the current location of the user equipment and user-interest information matches the friend information, wherein when certain predetermined conditions, the mobile terminal provides at least one recommended, in which, in a predetermined period of time, location of the mobile terminal is less than a predetermined change width amplitude , to the mobile terminal is not recommended to push; in a predetermined period of time, the magnitude of change in position of the mobile terminal is greater than a predetermined amplitude, it is recommended to push to the mobile terminal.
2. 根据权利要求1所述的方法,其中,所述获取用户设备的用户兴趣信息包括: 根据所述用户设备上当前登录的账号信息,获取该账号信息在至少一个用户设备的历史记录信息; 根据所获取的历史记录信息,来获取所述用户设备的用户兴趣信息。 The method according to claim 1, wherein the user equipment acquires user-interest information comprising: the account information on the user equipment is currently logged on, to obtain the account information recorded in the history information at least one user equipment; the acquired history information to obtain the user interest information of the user equipment.
3.根据权利要求1所述的方法,其中,所述与该用户设备的当前位置信息和用户兴趣信息相匹配的好友信息包括: 与该用户设备的当前位置信息和用户兴趣信息相匹配的至少一个好友信息或好友群。 3. The method according to claim 1, wherein said match the user interest information and the current location information of the user's buddy information apparatus comprising: a current position information and user interest information of the user device matches at least a friend or buddy group information. 4.根据权利要求1所述的方法,其中,所述根据该移动终端的当前位置信息、用户兴趣信息和移动特征信息,来向该移动终端提供推荐信息包括: 根据所述当前位置信息与所述移动特征信息,确定与所述移动终端相对应的推荐区域信息; 根据所述用户兴趣信息,并结合所述推荐区域信息,来向该移动终端提供推荐信息。 4. The method according to claim 1, wherein, according to the location information, user interest information and the movement characteristic information of the current mobile terminal to provide the recommendation information to the mobile terminal comprising: a current position information and in accordance with the wherein said moving information, determine a recommended area information corresponding to the mobile terminal; according to the user-interest information, and area information in conjunction with the recommendation, the recommendation information provided to the mobile terminal.
5.根据权利要求1所述的方法,其中,所述根据该移动终端的当前位置信息、用户兴趣信息和移动特征信息,来向该移动终端提供推荐信息还包括: 获取所述移动终端的移动特征信息。 The method according to claim 1, wherein, according to the location information, user interest information and the movement characteristic information of the current mobile terminal to provide the recommendation information to the mobile terminal further comprises: obtaining the movement of the mobile terminal, feature information.
6.根据权利要求1至3中任一项所述的方法,其中,所述向用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息包括: 根据所述用户设备的当前位置信息和用户兴趣信息,获取多个推荐信息; 根据评价数据库中的评价信息,将多个推荐信息中预定个数的推荐信息提供给所述用户设备。 6. A method according to any one of claims 1-3, wherein the recommendation information and providing current position information and the user interest information of the user equipment matches the user equipment comprising: the device according to the user current position information and user-interest information, acquiring a plurality of recommendation information; according to the evaluation information in the evaluation database will provide a predetermined number of the plurality of recommendation information to the recommendation information to the user equipment.
7.—种用于向用户设备提供信息的装置,其中,所述用户设备包括移动终端,其中,包括: 位置信息获取装置,用于获取所述用户设备的当前位置信息; 用户兴趣信息获取装置,用于获取所述用户设备的用户兴趣信息; 推荐信息提供装置,用于根据所获取的用户设备的当前位置信息、用户兴趣信息和移动特征信息,来向所述用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的推荐信息,其中,所述推荐信息包括与该用户设备的当前位置信息和用户兴趣信息相匹配的好友信息,其中,在符合某些预定条件时,所述推荐信息提供装置用于向所述移动终端提供至少一个推荐地,其中,在一预定时间段内,所述移动终端的位置变化幅度小于预定幅度,则所述推荐信息提供装置不向所述移动终端推送推荐地;而在一预定时间段内,所述移动终 7.- kinds of means for providing information to a user equipment, wherein the user device comprises a mobile terminal, comprising: a position information acquisition means for acquiring the current location information of the user equipment; user interest information acquisition means , the user equipment configured to acquire user-interest information; recommendation information providing means for acquiring the current position information of the user equipment, the user interest information and movement characteristic information to the user equipment device to provide a user with the and current position information match the user interest information recommendation information, wherein the recommendation information comprises a current position information and the user interest information of the user equipment matches the friend information, wherein when certain predetermined conditions, the said information providing means for providing a recommendation to the recommendation to at least one mobile terminal, wherein, in a predetermined period of time, location of the mobile terminal is less than the predetermined variation width amplitude, the apparatus does not provide the recommendation information to the recommended to push the mobile terminal; and in a predetermined period of time, the mobile terminal 的位置变化幅度大于预定幅度,则所述推荐信息提供装置向所述移动终端推送推荐地。 Position change greater than a predetermined magnitude of amplitude, the recommendation information is recommended to provide a means to push the mobile terminal.
8. 根据权利要求7所述的装置,其中,所述用户兴趣信息获取装置包括: 历史记录信息获取模块,用于根据所述用户设备上当前登录的账号信息,获取该账号信息在至少一个用户设备的历史记录信息; 用户兴趣信息获取模块,用于根据所获取的历史记录信息,来获取所述用户设备的用户兴趣信息。 8. The apparatus according to claim 7, wherein the user interest information obtaining apparatus comprising: a history information obtaining module, according to the account information for the user equipment is currently logged on, to obtain the at least one user account information device history record information; user interest information obtaining module, configured in accordance with the history information acquired, to obtain the user interest information of the user equipment.
9. 根据权利要求7所述的装置,其中,所述推荐信息提供装置包括: 好友信息提供子模块,用于根据用户设备的当前位置信息和用户兴趣信息,向该用户设备提供与该用户设备的当前位置信息和用户兴趣信息相匹配的至少一个好友信息或好友群。 9. The apparatus according to claim 7, wherein the recommendation information providing apparatus comprising: providing buddy information sub-module, according to current position information and user interest information of the user equipment, the user equipment provides a user with the device the current location information and user interest information matches the information at least one friend or group of friends.
10. 根据权利要求7所述的装置,其中,所述推荐信息提供装置包括: 推荐区域信息确定子模块,用于根据所述当前位置信息与所述移动特征信息,确定与所述移动终端相对应的推荐区域信息; 第一推荐信息提供子模块,用于根据所述用户兴趣信息,并结合所述推荐区域信息,来向该移动终端提供推荐信息。 10. The apparatus according to claim 7, wherein the recommendation information providing apparatus comprising: recommendation information area determination sub-module, for information according to the current location information of said mobile, the mobile terminal determines the phase area information corresponding to the recommended; recommendation information providing a first sub-module, according to the user-interest information, and area information in conjunction with the recommendation, the recommendation information provided to the mobile terminal.
11. 根据权利要求7所述的装置,其中,所述推荐信息提供装置还包括: 移动特征信息获取子模块,用于获取所述移动终端的移动特征信息。 11. The apparatus according to claim 7, wherein the recommendation information providing apparatus further comprising: a moving feature information obtaining sub-module, configured to obtain the characteristic information of the mobile terminal moves.
12. 根据权利要求7至9中任一项所述的装置,其中,所述推荐信息提供装置包括: 推荐信息获取模块,用于根据所述用户设备的当前位置信息和用户兴趣信息,获取多个推荐信息; 第二推荐信息提供模块,用于根据评价数据库中的评价信息,将多个推荐信息中预7^ 个数的推荐信息提供给所述用户设备。 12. The apparatus 7-1 according to any according to claim 9, wherein the recommendation information providing apparatus comprising: recommendation information obtaining module, according to the current location information of the user interest information and the user device to obtain multiple Promoted information; a second recommendation information providing module, the evaluation according to the evaluation information in the database, the plurality of pre-7 ^ recommendation information number of recommendation information to the user equipment.
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