Specific implementation mode
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The present invention will be described in detail below with reference to the accompanying drawings and embodiments.
Fig. 1 is the flow chart of the first embodiment of the data processing method according to the present invention for thermodynamic chart.Such as Fig. 1 institutes
Show, this method comprises the following steps:
Step S102, determines target geographic position.
Described target geographic position is the geographical location that quantity occurs for the specific visitor's behavior of statistics in the step.This position
It can be province, city, county and small towns to set, and can also be specific to certain a street or some primary school etc..Meanwhile the target
Geographical location is not limited solely within Chinese territory, can also be other geography that can be inquired by database in the world
Position.
Step S104 obtains the geographical position coordinates of target geographic position.
Described geographical position coordinates are the coordinates under the conventional coordinates that China uniformly uses in the step.China is current
Most commonly used coordinate system is Beijing 54 Coordinate System.Beijing 54 Coordinate System be ginseng heart earth coordinates, big ground a bit
Longitude L54, latitude M54 and geodetic height H54 positioning can be used, it is based on Krasovsky ellipsoid, after local adjustment
The coordinate system of generation.By the geographical location of the given query in standard coordinate inquiry system, then the geographical location is can get
Through, latitude, the i.e. coordinate in the geographical location.
Step S106 counts the quantity of the webpage visitor's behavior occurred in target geographic position.
As a preferred embodiment, statistics can lead in the quantity for webpage visitor's behavior that target geographic position occurs
Cross following steps realization:Whether detection target geographic position occurs webpage visitor's behavior;If detecting that target geographic position is sent out
The quantity of raw webpage visitor's behavior, then webpage visitor's behavior target geographic position occurred increases by 1;Calculate target geographic position
The total quantity of webpage visitor's behavior of generation.Webpage visitor's behavior of detection target geographic position is existed by detecting webpage visitor
Click what behavior obtained on webpage.In the visitor of target geographic position, the specific region on certain primary webpage is often clicked, i.e., often
Primary specific webpage visitor's behavior occurs, will detect webpage visitor's behavior of a target geographic position.When detecting
Webpage visitor's behavior of target geographic position is primary, and corresponding webpage visitor behavior quantity will increase by 1.Final statistics target
The total quantity for webpage visitor's behavior that geographical location occurs, corresponding web page access heating power is established so as to be based on the quantitative value
Figure.For example count geographical position coordinates A and correspond to webpage visitor behavior 30 times, B corresponds to webpage visitor behavior 28 times.The statistics side
Method can accurately count the total quantity of webpage visitor's behavior of target geographic position generation, to be based on the quantity and target
The thermodynamic chart that geographical position coordinates obtain more can accurately reflect the regional temperature of visitor's behavior geographically.
Step S108, according to the geographical position coordinates of target geographic position and the webpage visitor occurred in target geographic position
The quantity of behavior determines the web page access thermodynamic chart of target geographic position.
The thermodynamic chart obtained by the step will be where the generation quantity of particular webpage visitor's behavior and specific visitor
Geographical position coordinates contact is together, to establish the web page access thermodynamic chart for capableing of reflecting regional temperature.Such as certain
For one keyword according to the search temperature of region, particular event is embodied in visitor clear in the public sentiment temperature etc. of different places
Look at website when, the behavior except generated browsing, for example search for, thumb up.
The embodiment is due to taking following steps:Determine target geographic position;Obtain the geographical position of target geographic position
Set coordinate;Count the quantity of the webpage visitor's behavior occurred in target geographic position;And the geography according to target geographic position
Position coordinates and target geographic position occur webpage visitor's behavior quantity determine target geographic position web page access heat
To try hard to so that generation quantity and visitor geographic location coordinate for particular webpage visitor's behavior are combined together, to
The regional temperature of webpage visitor behavior geographically can be obtained by the thermodynamic chart of acquisition.
Fig. 2 is the flow chart of the second embodiment of the data processing method according to the present invention for thermodynamic chart.The implementation
Example can be as a kind of preferred embodiment of embodiment illustrated in fig. 1, as shown in Fig. 2, this is used for the data processing side of thermodynamic chart
Method includes:
Step S201, determines target geographic position.
The step is equal to step S102, and which is not described herein again.
Step S202 detects webpage visitor's behavior of target geographic position.
Webpage visitor's behavior of detection target geographic position is obtained by detecting click behavior of the webpage visitor on webpage
It takes, in the visitor of the target geographic position, often clicks the specific region on the primary webpage, i.e., primary specific net often occurs
Page visitor's behavior, will detect webpage visitor's behavior of a target geographic position.Message is shared for example, clicking certain link
Behavior to microblogging is webpage visitor's behavior that we pay close attention to, then whenever the visitor in target geographic position clicks the primary chain
It connects, will detect webpage visitor's behavior of target geographic position.
Step S204 obtains the IP address that webpage visitor's behavior occurs.
IP address is a kind of unified address format that IP agreement provides, it is each network on internet and each
One logical address of platform host assignment, the difference of physical address is shielded with this.The visitor's behavior of each webpage is accompanied with visit
The specifying information of objective client, we can obtain visitor's IP information from these information.Webpage visitor behavior hair mentioned here
Raw IP address is exactly that the IP address of network used in the visitor of webpage visitor's behavior occurs, and web page access behavior occurs for visitor
By terminal only need Internet enabled, can be computer, mobile phone etc..
Step S206 obtains the corresponding geographical location information of IP address.
The acquisition of described geographical location information can be realized by the IP information library inquiries of query criteria in the step, be led to
It crosses and inquires the information bank and can obtain the corresponding geographical location information of IP address of host used in visitor.Mentioned herely
It is the geographical location for having administrative division attribute, such as Lanzhou City, Gansu Province to manage location information.But the geographical location information is not only
It is limited to city-level geographical location, can also be cities and towns, cell, street or mansion etc..By the IP information banks, according to geographical row
It draws level and inquires geography information the finest in administrative division.
Step S207 obtains the coordinate of the corresponding geographical location information of IP address.
Described coordinate is the coordinate under the conventional coordinates that China uniformly uses, specific explanations and step in the step
Identical in S104, which is not described herein again.
Step S208, using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
Described coordinate is the coordinate under the conventional coordinates that China uniformly uses, specific explanations and step in the step
Identical in S104, which is not described herein again.Step S210 counts the quantity of the webpage visitor's behavior occurred in target geographic position.
The step is equal to step S106, and which is not described herein again.
Step S212, according to the geographical position coordinates of target geographic position and the webpage visitor occurred in target geographic position
The quantity of behavior determines the web page access thermodynamic chart of target geographic position.
The step is equal to step S108, and which is not described herein again.
In this embodiment, the specific steps for the geographical position coordinates for obtaining target geographic position are given:Detect target
Webpage visitor's behavior in geographical location;Obtain the IP address that webpage visitor's behavior occurs;Obtain the corresponding geographical location of IP address
Information;Obtain the coordinate of the corresponding geographical location information of IP address.Due to corresponding by inquiring IP information banks acquisition IP address
Geographical location information is more convenient, thus using above step obtain target geographic position geographical position coordinates efficiency compared with
Height, to which the realization process of entire technical solution also becomes more efficiently.
Fig. 3 is the flow chart of the 3rd embodiment of the data processing method according to the present invention for thermodynamic chart.The implementation
Example can be as a kind of preferred embodiment of embodiment illustrated in fig. 1, as shown in figure 3, this is used for the data processing side of thermodynamic chart
Method includes:
Step S301, determines target geographic position.
The step is equal to step S102, and which is not described herein again.
Step S302 detects webpage visitor's behavior of target geographic position.
The step is equal to step S202, and which is not described herein again.
Step S304 obtains the IP address that webpage visitor's behavior occurs.
The step is equal to step S204, and which is not described herein again.
Step S306 obtains the corresponding geographical location information of IP address.
The step is equal to step S206, and which is not described herein again.
Step S307 obtains the coordinate of the corresponding geographical location information of IP address.
The step is equal to step S207, and which is not described herein again.
Step S308, judges whether IP address has corresponding geographical position coordinates.
The described corresponding geographical position coordinates of IP address are substantially the network fortune of the used network of visitor in the step
The geographical position coordinates of the interchanger of quotient are sought, therefore geographical position coordinates ratio on geographic hierarchy is obtained by geographical location information
The geographical position coordinates taken are more accurate.By inquiring IP information databases large-scale in the market, IP address can be directly obtained
With the correspondence of geographical position coordinates, you can obtain its corresponding geographical position coordinates directly to be inquired by IP address.But
It is since the geographical position coordinates of the interchanger for the network operator that the inquiry system is included are limited, with will appear IP
The corresponding geographical position coordinates in location inquired in the database less than the case where.Meanwhile it although can directly be looked by IP address
Its corresponding geographical position coordinates is ask out, but the reliability of the query result is less than by inquiring the corresponding geographical position of IP address
The reliability of confidence breath, therefore also will appear the directly corresponding geographical position coordinates of IP address not in the corresponding geographical position of IP address
Situation in the regional extent of confidence breath.
Step S310, if IP address does not have corresponding geographical position coordinates, using the coordinate of geographical location information as
The geographical position coordinates of the target geographic position.
As being referred in step S308, due to the network operator of IP information database queries acceptance systems in the market
The geographical position coordinates of interchanger be limited, therefore will appear the corresponding geographical position coordinates of IP address in the database
Inquiry less than the case where.It at this moment, can be using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
Step S311 obtains the corresponding geographical position coordinates of IP address if IP address has corresponding geographical position coordinates.
Step S312 judges whether the coordinate of the corresponding geographical position coordinates of IP address and geographical location information is identical.
Since the inquiry of both coordinates for the corresponding geographical position coordinates of IP address and geographical location information is to pass through
What two different inquiry systems were realized, and the inquiry precision of two inquiry systems is different:The former can be directly targeted to geography
Position coordinates, but the geographical position coordinates of the interchanger of network operator that the inquiry system is included are limited;The latter looks into
It is relatively low to ask precision, but the geographical location information covered is most complete, almost covers all geographical locations within the scope of Chinese territory
Information.Therefore, after the inquiry of two systems, it may appear that the corresponding geographical position coordinates of IP address and geographical location information
Coordinate it is identical whether two kinds of situations.
Step S315, if the corresponding geographical position coordinates of IP address are identical with the coordinate of geographical location information, by ground
Manage the geographical position coordinates of the coordinate or the corresponding geographical position coordinates of IP address of location information as target geographic position.
Step S314 judges if the corresponding geographical position coordinates of IP address are different with the coordinate of geographical location information
Whether the corresponding geographical position coordinates of IP address are in the region of geographical location information.
As with the above discussed embodiment, administrative division is had according to its corresponding geographical location information that IP address inquires
Attribute, can be province, city, county and small towns etc., can also be certain street etc., and the corresponding geographical position of the IP address inquired
It is very high to set coordinate reliability not, it is thus possible to will appear the corresponding geographical position coordinates of IP address in the area of geographical location information
In domain and not two kinds of situations in the region of geographical location information.
Step S315, if it is judged that the corresponding geographical position coordinates of IP address are in the region of geographical location information, then
Using the corresponding geographical position coordinates of IP address as the geographical position coordinates of target geographic position.
When the coordinate in the corresponding geographical location of IP address is in the region of geographical location information, the corresponding geography of IP address
The coordinate of position is more accurate than the coordinate of geographical location information, therefore, can make the corresponding geographical position coordinates of IP address
For the geographical position coordinates of target geographic position.For example, it is Hebei province Langfang to inquire the corresponding geographical location information of IP address
City, geographical position coordinates are longitude 116.69, latitude 39.55;The coordinate in the corresponding geographical location of IP address inquired is
Longitude 116.74, latitude 39.52, the coordinate is domestic in Hebei province's Langfang City, therefore, can be by the corresponding geographical location of IP address
Coordinate, i.e. longitude 116.74, latitude 39.52, the geographical position coordinates as target geographic position.
Step S310, if it is judged that the corresponding geographical position coordinates of IP address are in the region of geographical location information,
Then using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
It, can since the corresponding geographical position coordinates of the IP address inquired geographical location information corresponding with IP address is compared
It is lower by property, therefore, when the corresponding geographical position coordinates of IP address are not in the region of geographical location information, by geographical location
Geographical position coordinates of the coordinate of information as target geographic position.
It should be noted that above by the corresponding geographical position coordinates of IP address geographical location information corresponding with IP address
Coordinate carry out comparison judgement, it is therefore intended that obtain the higher target geographic position of accuracy geographical position coordinates.
Step S316 counts the quantity of the webpage visitor's behavior occurred in target geographic position.
The step is equal to step S106, and which is not described herein again.
Step S317, according to the geographical position coordinates of target geographic position and the webpage visitor occurred in target geographic position
The quantity of behavior determines the web page access thermodynamic chart of target geographic position.
The step is equal to step S108, and which is not described herein again.
In this embodiment, the specific steps for the geographical position coordinates for obtaining target geographic position are given:Detect target
Webpage visitor's behavior in geographical location;Obtain the IP address that webpage visitor's behavior occurs;Obtain the corresponding geographical location of IP address
Information;Obtain the coordinate of the corresponding geographical location information of IP address;Judge whether IP address there are corresponding geographical position coordinates;Such as
Fruit IP address does not have corresponding geographical position coordinates, then using the coordinate of geographical location information as the geographical position of target geographic position
Set coordinate;If IP address there are corresponding geographical position coordinates, the corresponding geographical position coordinates of IP address are obtained;Judge IP address
Whether the coordinate of corresponding geographical position coordinates and geographical location information is identical;If the corresponding geographical position coordinates of IP address and
The coordinate of geographical location information is identical, then using the coordinate of geographical location information or the corresponding geographical position coordinates of IP address as mesh
Mark the geographical position coordinates in geographical location;If the coordinate of the corresponding geographical position coordinates of IP address and geographical location information is not
Together, then judge the corresponding geographical position coordinates of IP address whether in the region of geographical location information;If it is judged that IP address
Corresponding geographical position coordinates are in the region of geographical location information, then using the corresponding geographical position coordinates of IP address as target
The geographical position coordinates in geographical location;If it is judged that the corresponding geographical position coordinates of IP address are not or not the area of geographical location information
In domain, then using the coordinate of geographical location information as the geographical position coordinates of target geographic position.By above to IP address pair
The comparison and many judgements of the coordinate of the geographical position coordinates answered geographical location information corresponding with IP address, it is accurate to obtain
The geographical position coordinates for spending higher target geographic position, to make the thermodynamic chart finally obtained more accurately reflect, webpage is visited
The regional temperature of objective behavior.
Fig. 4 is the flow chart of the fourth embodiment of the data processing method according to the present invention for thermodynamic chart.The implementation
Example can be as a kind of preferred embodiment of embodiment illustrated in fig. 1, as shown in figure 4, this is used for the data processing side of thermodynamic chart
Method includes:
Step S401, determines target geographic position.
The step is equal to step S102, and which is not described herein again.
Step S402 obtains the geographical position coordinates of target geographic position.
The step is equal to step S104, and which is not described herein again.
Step S403 counts the quantity of the webpage visitor's behavior occurred in target geographic position.
The step is equal to step S106, and which is not described herein again.
Step S404 establishes the figure layer of the geographical position coordinates of corresponding target geographic position.
Described figure layer is made of many pixels in the step, and All Layers are superimposed up and down, and composition is entire to scheme
Picture.Herein, each target geographic position can correspond to a figure layer, and all figure layers form entirely after being superimposed up and down
Figure.
Step S406 determines net according to the quantity for webpage visitor's behavior that target geographic position occurs in the figure layer
Access to web page thermodynamic chart.
In this embodiment, it gives according to the geographical position coordinates of target geographic position and occurs in target geographic position
Webpage visitor's behavior quantity determine target geographic position web page access thermodynamic chart specific steps:With establishing corresponding target
Manage the figure layer of the geographical position coordinates of position;According to the quantity for webpage visitor's behavior that target geographic position occurs, in the figure
Web page access thermodynamic chart is determined on layer.The thermodynamic chart obtained by above step, can intuitively see webpage visitor's behavior
Geographical distribution, also can zooming in or out with map, be intuitive to see point of webpage visitor behavior in the region of different levels
Cloth situation.
The embodiments of the present invention also provide a kind of data processing equipments for thermodynamic chart, it should be noted that this hair
The data processing equipment for thermodynamic chart that bright embodiment provides can be used for executing provided in an embodiment of the present invention for heating power
The data processing method of figure.The data processing equipment provided in an embodiment of the present invention for thermodynamic chart is described below:
Fig. 5 is the structure diagram of the first embodiment of the data processing equipment according to the present invention for thermodynamic chart.Such as Fig. 5
Shown, which includes:
First determination unit 22, for determining target geographic position.
The target geographic position that the unit is confirmed is the geographical location that quantity occurs for the specific visitor's behavior of statistics.This position
It can be province, city, county, small towns etc. to set, and can also be specific to certain a street or some primary school etc..Meanwhile the target
Geographical location is not limited solely within Chinese territory, can also be other geography that can be inquired by database in the world
Position.
Acquiring unit 24, the geographical position coordinates for obtaining target geographic position.
Described geographical position coordinates are the coordinates under the coordinate system that China uniformly uses in the unit.China uses at present
Coordinate system the most universal is Beijing 54 Coordinate System.Beijing 54 Coordinate System is ginseng heart earth coordinates, and big ground a little can be used
Longitude L54, latitude M54 and geodetic height H54 positioning, it is generated after local adjustment based on Krasovsky ellipsoid
Coordinate system.Acquiring unit 24 then can get the geographical location by the geographical location of the given query in coordinate inquiry system
Warp, latitude, the i.e. coordinate in the geographical location.
Statistic unit 26, the quantity for counting the webpage visitor's behavior occurred in target geographic position.
Second determination unit 28 is used to occur according to the geographical position coordinates of target geographic position and in target geographic position
The quantity of webpage visitor's behavior determine the web page access thermodynamic chart of target geographic position.
It can be by the geographical location where the generation quantity of particular webpage visitor's behavior and specific visitor by the unit
Coordinate links together, so as to obtain the web page access thermodynamic chart of reflecting regional temperature.Such as a certain keyword according to
The search temperature of region, particular event are embodied in visitor when browsing web sites, are produced in the public sentiment temperature etc. of different places
Behavior except raw browsing, for example search for, thumb up.
The embodiment provides the data processing equipment for thermodynamic chart, which includes:First determination unit
22;Acquiring unit 24;Statistic unit 26;And second determination unit 28.The thermodynamic chart obtained by the device is by particular webpage
The generation quantity and the geographical position coordinates where specific visitor of visitor's behavior are combined togather, and solving thermodynamic chart cannot
The problem of embodying the regional temperature of webpage visitor behavior geographically, and then reached and webpage can be obtained by thermodynamic chart visit
The effect of the regional temperature of objective behavior geographically.
Fig. 6 is the structure diagram of the second embodiment of the data processing equipment according to the present invention for thermodynamic chart.The reality
Applying example can be as a kind of preferred embodiment of embodiment illustrated in fig. 5, as shown in fig. 6, this is used for the data processing of thermodynamic chart
Device includes:
First determination unit 22, acquiring unit 24, statistic unit 26 and the second determination unit 28 composition, wherein first is true
The effect mentioned in the embodiment of order member 22, statistic unit 26 and second determination unit 28 and Fig. 5 is identical, no longer superfluous here
It states.Acquiring unit 24 can also comprise the following modules:
Detection module 32, webpage visitor's behavior for detecting target geographic position.
Webpage visitor's behavior of module detection target geographic position is the click by detecting webpage visitor on webpage
What behavior obtained, in the visitor of the target geographic position, the specific region on the primary webpage is often clicked, i.e., is often occurred primary special
Fixed webpage visitor's behavior will detect webpage visitor's behavior of a target geographic position.For example, clicking certain link will disappear
The behavior that breath shares microblogging is webpage visitor's behavior that we pay close attention to, then whenever the visitor in target geographic position clicks one
The secondary link, detection module will detect webpage visitor's behavior of target geographic position.
First acquisition module 34, the IP address for obtaining webpage visitor's behavior generation.
IP address is a kind of unified address format that IP agreement provides, it is each network on internet and each
One logical address of platform host assignment, the difference of physical address is shielded with this.What webpage visitor behavior mentioned here occurred
IP address is exactly that the IP address of network used in the visitor of webpage visitor's behavior occurs, and visitor occurs web page access behavior and borrowed
The terminal helped only needs Internet enabled, can be computer, mobile phone etc..
Second acquisition module 36, for obtaining the corresponding geographical location information of IP address.
Acquisition module 36 can be passed through by the corresponding geographical location information of IP information library inquiry visitor's IP address of standard
The corresponding geographical location information of IP address of host used in visitor can be obtained by inquiring the information bank.Geography mentioned here
Location information is the geographical location for having administrative division attribute, such as Lanzhou City, Gansu Province.But the geographical location information not only limits
Can also be cities and towns, cell, street or mansion etc. in city-level geographical location.By the IP information banks, according to geographical administration
Zoning level, acquisition module 36 can inquire geography information the finest.
Third acquisition module 38, the coordinate for obtaining the corresponding geographical location information of IP address.
The mould described coordinate in the block is the coordinate under the conventional coordinates that China uniformly uses, specific explanations and acquisition
Identical in unit 24, which is not described herein again.
4th acquisition module 39, for being sat the coordinate of geographical location information as the geographical location of target geographic position
Mark.
The mould described coordinate in the block is the coordinate under the conventional coordinates that China uniformly uses, specific explanations and acquisition
Identical in unit 24, which is not described herein again.
The embodiment provides the data processing equipments for thermodynamic chart, in this embodiment, give acquisition
The module of unit 24 forms:Detection module 32;First acquisition module 34;Second acquisition module 36;Third acquisition module 38;4th
Acquisition module 39.Due to more convenient, the utilization by the corresponding geographical location information of inquiry IP information banks acquisition IP address
The more efficient of the geographical position coordinates of target geographic position is obtained with the acquiring unit 24 that upper module forms, to entire technology
The realization process of scheme also becomes more efficiently.
As a kind of preferred embodiment of embodiment illustrated in fig. 5, for the acquisition in the data processing equipment of thermodynamic chart
Unit 24 can also include:
Detection module, webpage visitor's behavior for detecting target geographic position.
The module acts on identical with detection module 32, and which is not described herein again.
First acquisition module, the IP address for obtaining webpage visitor's behavior generation.
The module acts on identical with the first acquisition module 34, and which is not described herein again.
Second acquisition module, for obtaining the corresponding geographical location information of IP address.
The module acts on identical with the second acquisition module 36, and which is not described herein again.
Third acquisition module, the coordinate for obtaining the corresponding geographical location information of IP address.
The module acts on identical with third acquisition module 38, and which is not described herein again.
First judgment module, for judging whether IP address has corresponding geographical position coordinates.
The described corresponding geographical position coordinates of IP address are substantially the network fortune of the used network of visitor in the module
The geographical position coordinates of the interchanger of quotient are sought, therefore geographical position coordinates ratio on geographic hierarchy is obtained by geographical location information
The geographical position coordinates taken are more accurate.The module can be directly obtained by inquiring IP information databases large-scale in the market
The correspondence of IP address and geographical position coordinates, you can sat with directly obtaining its corresponding geographical location by IP address inquiry
Mark.But the geographical position coordinates of the interchanger of the network operator included due to above-mentioned inquiry system are limited, meetings
Occur the corresponding geographical position coordinates of IP address inquired in the database less than the case where.Meanwhile it although can by IP
Location directly inquires its corresponding geographical position coordinates, but the reliability of the query result is less than by inquiring IP address correspondence
Geographical location information reliability, therefore also will appear the directly corresponding geographical position coordinates of IP address not IP address correspond to
Geographical location information regional extent in situation.
5th acquisition module, for when IP address does not have corresponding geographical position coordinates, by the seat of geographical location information
It is denoted as the geographical position coordinates for target geographic position.
Since the geographical location of the interchanger of the network operator of IP information database queries acceptance systems in the market is sat
Mark is limited, thus will appear the corresponding geographical position coordinates of IP address inquired in the database less than the case where.At this moment,
It can be using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
6th acquisition module, for when IP address has corresponding geographical position coordinates, obtaining the corresponding geography of IP address
Position coordinates.
Second judgment module, for when IP address has corresponding geographical position coordinates, judging the corresponding geography of IP address
Whether the coordinate of position coordinates and geographical location information is identical.
Since the inquiry of both coordinates for the corresponding geographical position coordinates of IP address and geographical location information is to pass through
What two different inquiry systems were realized, and the inquiry precision of two inquiry systems is different:The former can be directly targeted to geography
Position coordinates, but the geographical position coordinates of the interchanger of network operator that the inquiry system is included are limited;The latter looks into
It is relatively low to ask precision, but the geographical location information covered is most complete, almost covers all geographical locations within the scope of Chinese territory
Information.Therefore, it after the inquiry of two systems, needs to judge the corresponding geographical position coordinates of IP address and geographical location letter
Whether the coordinate of breath is identical.
7th acquisition module, for identical with the coordinate of geographical location information in the corresponding geographical position coordinates of IP address
When, the coordinate of geographical location information or the corresponding geographical position coordinates of IP address are sat as the geographical location of target geographic position
Mark.
Third judgment module, for different with the coordinate of geographical location information in the corresponding geographical position coordinates of IP address
When, judge the corresponding geographical position coordinates of IP address whether in the region of geographical location information.
As with the above discussed embodiment, administrative division is had according to its corresponding geographical location information that IP address inquires
Attribute, can be province, city, county and small towns etc., can also be certain street etc., and the corresponding geographical position of the IP address inquired
It is very high to set coordinate reliability not, it is thus possible to will appear the corresponding geographical position coordinates of IP address in the area of geographical location information
In domain and not two kinds of situations in the region of geographical location information.Then it needs on the corresponding geographical position coordinates of IP address and ground
When managing the coordinate difference of location information, judge the corresponding geographical position coordinates of IP address whether in geography using third judgment module
In the region of location information.
8th acquisition module is used for when the corresponding geographical position coordinates of IP address are in the region of geographical location information,
Using the corresponding geographical position coordinates of IP address as the geographical position coordinates of target geographic position.
When the coordinate in the corresponding geographical location of IP address is in the region of geographical location information, the corresponding geography of IP address
The coordinate of position is more accurate than the coordinate of geographical location information, therefore, can be corresponded to IP address using the 8th acquisition module
Geographical position coordinates of the geographical position coordinates as target geographic position.For example, inquiring the corresponding geographical location of IP address
Information is Hebei province's Langfang City, and geographical position coordinates are longitude 116.69, latitude 39.55;The IP address inquired is corresponding
The coordinate in geographical location is longitude 116.74, latitude 39.52, and the coordinate is domestic in Hebei province's Langfang City, therefore, can by IP
The corresponding geographical position coordinates in location, i.e. longitude 116.74, latitude 39.52, the geographical position coordinates as target geographic position.
9th acquisition module is used in the corresponding geographical position coordinates of IP address not in the region of geographical location information
When, using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
It, can since the corresponding geographical position coordinates of the IP address inquired geographical location information corresponding with IP address is compared
It is lower by property, therefore, when the corresponding geographical position coordinates of IP address are not in the region of geographical location information, the can be utilized
Nine acquisition modules are using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
The embodiment provides the data processing methods for thermodynamic chart, in this embodiment, give acquisition
The module building form of unit 24.By the way that with the collective effect of upper module, the higher target geographic position of accuracy can be obtained
Geographical position coordinates, to make the thermodynamic chart finally obtained more accurately reflect the regional temperature of webpage visitor's behavior.
Fig. 7 is the structure diagram of the 3rd embodiment of the data processing equipment according to the present invention for thermodynamic chart.The reality
Applying example can be as a kind of preferred embodiment of embodiment illustrated in fig. 5, as shown in fig. 7, this is used for the data processing of thermodynamic chart
Device includes:
First determination unit 22, acquiring unit 24, statistic unit 26 and the second determination unit 28, wherein first determines list
The effect mentioned in member 22, acquiring unit 24 and the second determination unit 28 and above embodiment is identical, and which is not described herein again.
Here statistic unit 26 can also be by being realized with lower module collective effect:
Detection module 53, webpage visitor's behavior for detecting target geographic position.
Webpage visitor's behavior of detection target geographic position is obtained by detecting click behavior of the webpage visitor on webpage
It takes, in the visitor of the target geographic position, often clicks the specific region on the primary webpage, i.e., primary specific net often occurs
Page visitor's behavior, will detect webpage visitor's behavior of a target geographic position.
First computing module 54, for when detecting webpage visitor's behavior of target geographic position, target geographic position
The quantity of webpage visitor's behavior of generation increases by 1.
In the visitor of the target geographic position, the specific region on the primary webpage is often clicked, i.e., is often occurred primary specific
Webpage visitor's behavior, will detect webpage visitor's behavior of a target geographic position.When detecting target geographic position
Particular webpage visitor's behavior it is primary, the first computing module 54 will by corresponding webpage visitor behavior quantity increase by 1.
Second computing module 55, the total quantity of webpage visitor's behavior for calculating target geographic position generation.
The module counts the total quantity for webpage visitor's behavior that target geographic position occurs, to 56 base of the second determination unit
Corresponding web page access thermodynamic chart is established in the quantitative value.
The embodiment provides the data processing methods for thermodynamic chart, in this embodiment, give statistics
The module building form of unit 26.By with the collective effect of upper module, can accurately count target geographic position
Webpage visitor quantity, to make the thermodynamic chart finally obtained more accurately reflect webpage visitor's behavior regionality heat
Degree.
Fig. 8 is the structure diagram of the fourth embodiment of the data processing equipment according to the present invention for thermodynamic chart.The reality
Applying example can be as a kind of preferred embodiment of embodiment illustrated in fig. 5, as shown in figure 8, this is used for the data processing of thermodynamic chart
Device includes:
First determination unit 22, acquiring unit 24, statistic unit 26 and the second determination unit 28, wherein first determines list
Member 22, acquiring unit 24 and statistic unit 26 are identical as the effect mentioned in above embodiment, and which is not described herein again.Here
The second determination unit 28 can also by with lower module collective effect realize:
First determining module 64, the figure layer of the geographical position coordinates for establishing corresponding target geographic position.
Described figure layer is made of many pixels in the module, and All Layers are superimposed up and down, and composition is entire to scheme
Picture.Herein, each target geographic position can correspond to a figure layer, and all figure layers form entirely after being superimposed up and down
Figure.
Second determining module 65, the web page access thermodynamic chart for determining target geographic position in figure layer.
The embodiment provides the data processing equipments for thermodynamic chart, in this embodiment, give second
The module building form of determination unit 28:First determining module 64;Second determining module 65.Pass through the above unit and its module group
Close obtain thermodynamic chart, can intuitively see the geographical distribution of webpage visitor's behavior, also can zooming in or out with map,
It is intuitive to see the distribution situation of webpage visitor behavior in the region of different levels.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general
Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
Be performed by computing device in the storage device, either they are fabricated to each integrated circuit modules or by they
In multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific
Hardware and software combines.
It these are only the preferred embodiment of the present invention, be not intended to restrict the invention, for those skilled in the art
For member, the invention may be variously modified and varied.Any modification made by all within the spirits and principles of the present invention,
Equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.