CN104199891B - Data processing method and device for thermodynamic chart - Google Patents

Data processing method and device for thermodynamic chart Download PDF

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Publication number
CN104199891B
CN104199891B CN201410422478.3A CN201410422478A CN104199891B CN 104199891 B CN104199891 B CN 104199891B CN 201410422478 A CN201410422478 A CN 201410422478A CN 104199891 B CN104199891 B CN 104199891B
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address
target geographic
position coordinates
behavior
geographic position
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CN104199891A (en
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冯鸳鹤
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Beijing Gridsum Technology Co Ltd
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Beijing Gridsum Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/29Geographical information databases
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9537Spatial or temporal dependent retrieval, e.g. spatiotemporal queries

Abstract

The invention discloses a kind of data processing methods and device for thermodynamic chart.Data processing method for thermodynamic chart includes:Determine target geographic position;Obtain the geographical position coordinates of target geographic position;Count the quantity of the webpage visitor's behavior occurred in target geographic position;The quantity of webpage visitor's behavior according to the geographical position coordinates of target geographic position and in target geographic position generation determines the web page access thermodynamic chart of target geographic position.Through the invention, the regional temperature of webpage visitor behavior geographically can be embodied by thermodynamic chart by realizing.

Description

Data processing method and device for thermodynamic chart
Technical field
The present invention relates to data processing fields, in particular to a kind of data processing method and dress for thermodynamic chart It sets.
Background technology
Current thermodynamic chart is a kind of diagram for showing click distribution situation of the visitor on webpage with color change.Due to It has the characteristics that easily existing, intuitive and hard-core technology fool application, it is not only greatly favored by consumers, or even has become website The strength of behavioural analysis enterprise is represented and mark post product.Current web behavioural analysis enterprise has had collected a large amount of visitor's row at present For data, it is exactly to have apparent trend or distribution that these data and map, which are associated,.But these information are also at present It cannot be shown with this form of thermodynamic chart.Existing thermodynamic chart can only show each region of webpage only using webpage as background Temperature is accessed, the regional temperature of webpage visitor behavior geographically cannot be still embodied.And certain existing map thermodynamic chart function With significant limitation, unique function be user by the positioning system in mobile phone application software to show positioningly Crowds Distribute, density and its variation tendency in area.
The problem of cannot embodying the regional temperature of webpage visitor behavior geographically for thermodynamic chart in the related technology, mesh It is preceding not yet to propose effective solution scheme.
Invention content
The problem of cannot embodying the regional temperature of webpage visitor behavior geographically for existing thermodynamic chart and propose The present invention, for this purpose, the main purpose of the present invention is to provide a kind of data processing method and device for thermodynamic chart, to solve The above problem.
To achieve the goals above, according to an aspect of the invention, there is provided a kind of data processing for thermodynamic chart Method.This method includes:Determine target geographic position;Obtain the geographical position coordinates of target geographic position;Statistics is in target Manage the quantity for webpage visitor's behavior that position occurs;And according to the geographical position coordinates of target geographic position and in target geographic The quantity for webpage visitor's behavior that position occurs determines the web page access thermodynamic chart of target geographic position.
Further, the geographical position coordinates for obtaining target geographic position include:The webpage for detecting target geographic position is visited Objective behavior;Obtain the IP address that webpage visitor's behavior occurs;Obtain the corresponding geographical location information of IP address;Obtain IP address pair The coordinate for the geographical location information answered and using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
Further, the geographical position coordinates for obtaining target geographic position include:The webpage for detecting target geographic position is visited Objective behavior;Obtain the IP address that webpage visitor's behavior occurs;Obtain the corresponding geographical location information of IP address;Obtain IP address pair The coordinate for the geographical location information answered;Judge whether IP address there are corresponding geographical position coordinates;If IP address has corresponding Geographical position coordinates then judge whether the coordinate of the corresponding geographical position coordinates of IP address and geographical location information is identical;If The corresponding geographical position coordinates of IP address are identical with the coordinate of geographical location information, then by the coordinate of geographical location information or IP Geographical position coordinates of the corresponding geographical position coordinates in location as target geographic position;If the corresponding geographical location of IP address is sat Whether mark is different with the coordinate of geographical location information, then judge the corresponding geographical position coordinates of IP address in geographical location information In region;If it is judged that the corresponding geographical position coordinates of IP address are in the region of geographical location information, then by IP address pair Geographical position coordinates of the geographical position coordinates answered as target geographic position;And the if it is judged that corresponding geography of IP address Position coordinates are not in the region of geographical location information, then using the coordinate of geographical location information as the geography of target geographic position Position coordinates.
Further, the quantity for webpage visitor's behavior that statistics occurs in target geographic position includes:Detect target geographic Whether position occurs webpage visitor's behavior;If detecting that webpage visitor's behavior occurs for target geographic position, by target geographic The quantity for webpage visitor's behavior that position occurs increases by 1;And calculate the total of webpage visitor's behavior that target geographic position occurs Quantity.
Further, according to the geographical position coordinates of target geographic position and the webpage visitor occurred in target geographic position The quantity of behavior determines that the web page access thermodynamic chart of target geographic position includes:Establish the geographical location of corresponding target geographic position The figure layer of coordinate;According to the quantity for webpage visitor's behavior that target geographic position occurs, web page access heating power is determined in figure layer Figure.
To achieve the goals above, according to another aspect of the present invention, a kind of data processing for thermodynamic chart is provided Device, the device include:First determination unit, for determining target geographic position;Acquiring unit, for obtaining target geographic position The geographical position coordinates set;Statistic unit, the quantity for counting the webpage visitor's behavior occurred in target geographic position;And Second determination unit, for the geographical position coordinates according to target geographic position and the webpage visitor in target geographic position generation The quantity of behavior determines the web page access thermodynamic chart of target geographic position.
Further, acquiring unit includes:Detection module, webpage visitor's behavior for detecting target geographic position;The One acquisition module, the IP address for obtaining webpage visitor's behavior generation;Second acquisition module, it is corresponding for obtaining IP address Geographical location information;Third acquisition module, the coordinate for obtaining the corresponding geographical location information of IP address;4th obtains mould Block, for using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
Further, acquiring unit includes:Detection module, webpage visitor's behavior for detecting target geographic position;The One acquisition module, the IP address for obtaining webpage visitor's behavior generation;Second acquisition module, it is corresponding for obtaining IP address Geographical location information;Third acquisition module, the coordinate for obtaining the corresponding geographical location information of IP address;First judges mould Block, for judging whether IP address has corresponding geographical position coordinates;5th acquisition module, for not corresponding in IP address When geographical position coordinates, using the coordinate of geographical location information as the geographical position coordinates of target geographic position;6th obtains mould Block, for when IP address has corresponding geographical position coordinates, obtaining the corresponding geographical position coordinates of IP address;Second judges mould Block, for when IP address has corresponding geographical position coordinates, judging the corresponding geographical position coordinates of IP address and geographical location Whether the coordinate of information is identical;7th acquisition module, in the corresponding geographical position coordinates of IP address and geographical location information Coordinate it is identical when, using the coordinate of geographical location information or the corresponding geographical position coordinates of IP address as target geographic position Geographical position coordinates;Third judgment module, for the coordinate in IP address corresponding geographical position coordinates and geographical location information When different, judge the corresponding geographical position coordinates of IP address whether in the region of geographical location information;8th acquisition module is used In when the corresponding geographical position coordinates of IP address are in the region of geographical location information, the corresponding geographical location of IP address is sat It is denoted as the geographical position coordinates for target geographic position;And the 9th acquisition module, in the corresponding geographical location of IP address When coordinate is not in the region of geographical location information, using the coordinate of geographical location information as the geographical location of target geographic position Coordinate.
Further, statistic unit includes:Detection module, webpage visitor's behavior for detecting target geographic position;The One computing module is visited for the webpage that when detecting webpage visitor's behavior of target geographic position, target geographic position occurs The quantity of objective behavior increases by 1;And second computing module, for calculate target geographic position generation webpage visitor's behavior it is total Quantity.
Further, the second determination unit includes:First determining module, the geography for determining corresponding target geographic position The figure layer of position coordinates;And second determining module, the quantity of webpage visitor's behavior for being occurred according to target geographic position, Web page access thermodynamic chart is determined in figure layer.
Through the invention, using method comprising the following steps:Determine target geographic position;Obtain target geographic position Geographical position coordinates;Count the quantity of the webpage visitor's behavior occurred in target geographic position;And according to target geographic position Geographical position coordinates and the quantity of the webpage visitor's behavior occurred in target geographic position determine the webpage of target geographic position Thermodynamic chart is accessed, solves the problems, such as that thermodynamic chart cannot embody the regional temperature of webpage visitor behavior geographically, Jin Erda To the effect that can obtain the regional temperature of webpage visitor behavior geographically by thermodynamic chart.
Description of the drawings
The attached drawing constituted part of this application is used to provide further understanding of the present invention, schematic reality of the invention Example and its explanation are applied for explaining the present invention, is not constituted improper limitations of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of the first embodiment of the data processing method according to the present invention for thermodynamic chart;
Fig. 2 is the flow chart of the second embodiment of the data processing method according to the present invention for thermodynamic chart;
Fig. 3 is the flow chart of the 3rd embodiment of the data processing method according to the present invention for thermodynamic chart;
Fig. 4 is the flow chart of the fourth embodiment of the data processing method according to the present invention for thermodynamic chart;
Fig. 5 is the structure diagram of the first embodiment of the data processing equipment according to the present invention for thermodynamic chart;
Fig. 6 is the structure diagram of the second embodiment of the data processing equipment according to the present invention for thermodynamic chart;
Fig. 7 is the structure diagram of the 3rd embodiment of the data processing equipment according to the present invention for thermodynamic chart;And
Fig. 8 is the structure diagram of the fourth embodiment of the data processing equipment according to the present invention for thermodynamic chart.
Figure of description
Specific implementation mode
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase Mutually combination.The present invention will be described in detail below with reference to the accompanying drawings and embodiments.
Fig. 1 is the flow chart of the first embodiment of the data processing method according to the present invention for thermodynamic chart.Such as Fig. 1 institutes Show, this method comprises the following steps:
Step S102, determines target geographic position.
Described target geographic position is the geographical location that quantity occurs for the specific visitor's behavior of statistics in the step.This position It can be province, city, county and small towns to set, and can also be specific to certain a street or some primary school etc..Meanwhile the target Geographical location is not limited solely within Chinese territory, can also be other geography that can be inquired by database in the world Position.
Step S104 obtains the geographical position coordinates of target geographic position.
Described geographical position coordinates are the coordinates under the conventional coordinates that China uniformly uses in the step.China is current Most commonly used coordinate system is Beijing 54 Coordinate System.Beijing 54 Coordinate System be ginseng heart earth coordinates, big ground a bit Longitude L54, latitude M54 and geodetic height H54 positioning can be used, it is based on Krasovsky ellipsoid, after local adjustment The coordinate system of generation.By the geographical location of the given query in standard coordinate inquiry system, then the geographical location is can get Through, latitude, the i.e. coordinate in the geographical location.
Step S106 counts the quantity of the webpage visitor's behavior occurred in target geographic position.
As a preferred embodiment, statistics can lead in the quantity for webpage visitor's behavior that target geographic position occurs Cross following steps realization:Whether detection target geographic position occurs webpage visitor's behavior;If detecting that target geographic position is sent out The quantity of raw webpage visitor's behavior, then webpage visitor's behavior target geographic position occurred increases by 1;Calculate target geographic position The total quantity of webpage visitor's behavior of generation.Webpage visitor's behavior of detection target geographic position is existed by detecting webpage visitor Click what behavior obtained on webpage.In the visitor of target geographic position, the specific region on certain primary webpage is often clicked, i.e., often Primary specific webpage visitor's behavior occurs, will detect webpage visitor's behavior of a target geographic position.When detecting Webpage visitor's behavior of target geographic position is primary, and corresponding webpage visitor behavior quantity will increase by 1.Final statistics target The total quantity for webpage visitor's behavior that geographical location occurs, corresponding web page access heating power is established so as to be based on the quantitative value Figure.For example count geographical position coordinates A and correspond to webpage visitor behavior 30 times, B corresponds to webpage visitor behavior 28 times.The statistics side Method can accurately count the total quantity of webpage visitor's behavior of target geographic position generation, to be based on the quantity and target The thermodynamic chart that geographical position coordinates obtain more can accurately reflect the regional temperature of visitor's behavior geographically.
Step S108, according to the geographical position coordinates of target geographic position and the webpage visitor occurred in target geographic position The quantity of behavior determines the web page access thermodynamic chart of target geographic position.
The thermodynamic chart obtained by the step will be where the generation quantity of particular webpage visitor's behavior and specific visitor Geographical position coordinates contact is together, to establish the web page access thermodynamic chart for capableing of reflecting regional temperature.Such as certain For one keyword according to the search temperature of region, particular event is embodied in visitor clear in the public sentiment temperature etc. of different places Look at website when, the behavior except generated browsing, for example search for, thumb up.
The embodiment is due to taking following steps:Determine target geographic position;Obtain the geographical position of target geographic position Set coordinate;Count the quantity of the webpage visitor's behavior occurred in target geographic position;And the geography according to target geographic position Position coordinates and target geographic position occur webpage visitor's behavior quantity determine target geographic position web page access heat To try hard to so that generation quantity and visitor geographic location coordinate for particular webpage visitor's behavior are combined together, to The regional temperature of webpage visitor behavior geographically can be obtained by the thermodynamic chart of acquisition.
Fig. 2 is the flow chart of the second embodiment of the data processing method according to the present invention for thermodynamic chart.The implementation Example can be as a kind of preferred embodiment of embodiment illustrated in fig. 1, as shown in Fig. 2, this is used for the data processing side of thermodynamic chart Method includes:
Step S201, determines target geographic position.
The step is equal to step S102, and which is not described herein again.
Step S202 detects webpage visitor's behavior of target geographic position.
Webpage visitor's behavior of detection target geographic position is obtained by detecting click behavior of the webpage visitor on webpage It takes, in the visitor of the target geographic position, often clicks the specific region on the primary webpage, i.e., primary specific net often occurs Page visitor's behavior, will detect webpage visitor's behavior of a target geographic position.Message is shared for example, clicking certain link Behavior to microblogging is webpage visitor's behavior that we pay close attention to, then whenever the visitor in target geographic position clicks the primary chain It connects, will detect webpage visitor's behavior of target geographic position.
Step S204 obtains the IP address that webpage visitor's behavior occurs.
IP address is a kind of unified address format that IP agreement provides, it is each network on internet and each One logical address of platform host assignment, the difference of physical address is shielded with this.The visitor's behavior of each webpage is accompanied with visit The specifying information of objective client, we can obtain visitor's IP information from these information.Webpage visitor behavior hair mentioned here Raw IP address is exactly that the IP address of network used in the visitor of webpage visitor's behavior occurs, and web page access behavior occurs for visitor By terminal only need Internet enabled, can be computer, mobile phone etc..
Step S206 obtains the corresponding geographical location information of IP address.
The acquisition of described geographical location information can be realized by the IP information library inquiries of query criteria in the step, be led to It crosses and inquires the information bank and can obtain the corresponding geographical location information of IP address of host used in visitor.Mentioned herely It is the geographical location for having administrative division attribute, such as Lanzhou City, Gansu Province to manage location information.But the geographical location information is not only It is limited to city-level geographical location, can also be cities and towns, cell, street or mansion etc..By the IP information banks, according to geographical row It draws level and inquires geography information the finest in administrative division.
Step S207 obtains the coordinate of the corresponding geographical location information of IP address.
Described coordinate is the coordinate under the conventional coordinates that China uniformly uses, specific explanations and step in the step Identical in S104, which is not described herein again.
Step S208, using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
Described coordinate is the coordinate under the conventional coordinates that China uniformly uses, specific explanations and step in the step Identical in S104, which is not described herein again.Step S210 counts the quantity of the webpage visitor's behavior occurred in target geographic position.
The step is equal to step S106, and which is not described herein again.
Step S212, according to the geographical position coordinates of target geographic position and the webpage visitor occurred in target geographic position The quantity of behavior determines the web page access thermodynamic chart of target geographic position.
The step is equal to step S108, and which is not described herein again.
In this embodiment, the specific steps for the geographical position coordinates for obtaining target geographic position are given:Detect target Webpage visitor's behavior in geographical location;Obtain the IP address that webpage visitor's behavior occurs;Obtain the corresponding geographical location of IP address Information;Obtain the coordinate of the corresponding geographical location information of IP address.Due to corresponding by inquiring IP information banks acquisition IP address Geographical location information is more convenient, thus using above step obtain target geographic position geographical position coordinates efficiency compared with Height, to which the realization process of entire technical solution also becomes more efficiently.
Fig. 3 is the flow chart of the 3rd embodiment of the data processing method according to the present invention for thermodynamic chart.The implementation Example can be as a kind of preferred embodiment of embodiment illustrated in fig. 1, as shown in figure 3, this is used for the data processing side of thermodynamic chart Method includes:
Step S301, determines target geographic position.
The step is equal to step S102, and which is not described herein again.
Step S302 detects webpage visitor's behavior of target geographic position.
The step is equal to step S202, and which is not described herein again.
Step S304 obtains the IP address that webpage visitor's behavior occurs.
The step is equal to step S204, and which is not described herein again.
Step S306 obtains the corresponding geographical location information of IP address.
The step is equal to step S206, and which is not described herein again.
Step S307 obtains the coordinate of the corresponding geographical location information of IP address.
The step is equal to step S207, and which is not described herein again.
Step S308, judges whether IP address has corresponding geographical position coordinates.
The described corresponding geographical position coordinates of IP address are substantially the network fortune of the used network of visitor in the step The geographical position coordinates of the interchanger of quotient are sought, therefore geographical position coordinates ratio on geographic hierarchy is obtained by geographical location information The geographical position coordinates taken are more accurate.By inquiring IP information databases large-scale in the market, IP address can be directly obtained With the correspondence of geographical position coordinates, you can obtain its corresponding geographical position coordinates directly to be inquired by IP address.But It is since the geographical position coordinates of the interchanger for the network operator that the inquiry system is included are limited, with will appear IP The corresponding geographical position coordinates in location inquired in the database less than the case where.Meanwhile it although can directly be looked by IP address Its corresponding geographical position coordinates is ask out, but the reliability of the query result is less than by inquiring the corresponding geographical position of IP address The reliability of confidence breath, therefore also will appear the directly corresponding geographical position coordinates of IP address not in the corresponding geographical position of IP address Situation in the regional extent of confidence breath.
Step S310, if IP address does not have corresponding geographical position coordinates, using the coordinate of geographical location information as The geographical position coordinates of the target geographic position.
As being referred in step S308, due to the network operator of IP information database queries acceptance systems in the market The geographical position coordinates of interchanger be limited, therefore will appear the corresponding geographical position coordinates of IP address in the database Inquiry less than the case where.It at this moment, can be using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
Step S311 obtains the corresponding geographical position coordinates of IP address if IP address has corresponding geographical position coordinates.
Step S312 judges whether the coordinate of the corresponding geographical position coordinates of IP address and geographical location information is identical.
Since the inquiry of both coordinates for the corresponding geographical position coordinates of IP address and geographical location information is to pass through What two different inquiry systems were realized, and the inquiry precision of two inquiry systems is different:The former can be directly targeted to geography Position coordinates, but the geographical position coordinates of the interchanger of network operator that the inquiry system is included are limited;The latter looks into It is relatively low to ask precision, but the geographical location information covered is most complete, almost covers all geographical locations within the scope of Chinese territory Information.Therefore, after the inquiry of two systems, it may appear that the corresponding geographical position coordinates of IP address and geographical location information Coordinate it is identical whether two kinds of situations.
Step S315, if the corresponding geographical position coordinates of IP address are identical with the coordinate of geographical location information, by ground Manage the geographical position coordinates of the coordinate or the corresponding geographical position coordinates of IP address of location information as target geographic position.
Step S314 judges if the corresponding geographical position coordinates of IP address are different with the coordinate of geographical location information Whether the corresponding geographical position coordinates of IP address are in the region of geographical location information.
As with the above discussed embodiment, administrative division is had according to its corresponding geographical location information that IP address inquires Attribute, can be province, city, county and small towns etc., can also be certain street etc., and the corresponding geographical position of the IP address inquired It is very high to set coordinate reliability not, it is thus possible to will appear the corresponding geographical position coordinates of IP address in the area of geographical location information In domain and not two kinds of situations in the region of geographical location information.
Step S315, if it is judged that the corresponding geographical position coordinates of IP address are in the region of geographical location information, then Using the corresponding geographical position coordinates of IP address as the geographical position coordinates of target geographic position.
When the coordinate in the corresponding geographical location of IP address is in the region of geographical location information, the corresponding geography of IP address The coordinate of position is more accurate than the coordinate of geographical location information, therefore, can make the corresponding geographical position coordinates of IP address For the geographical position coordinates of target geographic position.For example, it is Hebei province Langfang to inquire the corresponding geographical location information of IP address City, geographical position coordinates are longitude 116.69, latitude 39.55;The coordinate in the corresponding geographical location of IP address inquired is Longitude 116.74, latitude 39.52, the coordinate is domestic in Hebei province's Langfang City, therefore, can be by the corresponding geographical location of IP address Coordinate, i.e. longitude 116.74, latitude 39.52, the geographical position coordinates as target geographic position.
Step S310, if it is judged that the corresponding geographical position coordinates of IP address are in the region of geographical location information, Then using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
It, can since the corresponding geographical position coordinates of the IP address inquired geographical location information corresponding with IP address is compared It is lower by property, therefore, when the corresponding geographical position coordinates of IP address are not in the region of geographical location information, by geographical location Geographical position coordinates of the coordinate of information as target geographic position.
It should be noted that above by the corresponding geographical position coordinates of IP address geographical location information corresponding with IP address Coordinate carry out comparison judgement, it is therefore intended that obtain the higher target geographic position of accuracy geographical position coordinates.
Step S316 counts the quantity of the webpage visitor's behavior occurred in target geographic position.
The step is equal to step S106, and which is not described herein again.
Step S317, according to the geographical position coordinates of target geographic position and the webpage visitor occurred in target geographic position The quantity of behavior determines the web page access thermodynamic chart of target geographic position.
The step is equal to step S108, and which is not described herein again.
In this embodiment, the specific steps for the geographical position coordinates for obtaining target geographic position are given:Detect target Webpage visitor's behavior in geographical location;Obtain the IP address that webpage visitor's behavior occurs;Obtain the corresponding geographical location of IP address Information;Obtain the coordinate of the corresponding geographical location information of IP address;Judge whether IP address there are corresponding geographical position coordinates;Such as Fruit IP address does not have corresponding geographical position coordinates, then using the coordinate of geographical location information as the geographical position of target geographic position Set coordinate;If IP address there are corresponding geographical position coordinates, the corresponding geographical position coordinates of IP address are obtained;Judge IP address Whether the coordinate of corresponding geographical position coordinates and geographical location information is identical;If the corresponding geographical position coordinates of IP address and The coordinate of geographical location information is identical, then using the coordinate of geographical location information or the corresponding geographical position coordinates of IP address as mesh Mark the geographical position coordinates in geographical location;If the coordinate of the corresponding geographical position coordinates of IP address and geographical location information is not Together, then judge the corresponding geographical position coordinates of IP address whether in the region of geographical location information;If it is judged that IP address Corresponding geographical position coordinates are in the region of geographical location information, then using the corresponding geographical position coordinates of IP address as target The geographical position coordinates in geographical location;If it is judged that the corresponding geographical position coordinates of IP address are not or not the area of geographical location information In domain, then using the coordinate of geographical location information as the geographical position coordinates of target geographic position.By above to IP address pair The comparison and many judgements of the coordinate of the geographical position coordinates answered geographical location information corresponding with IP address, it is accurate to obtain The geographical position coordinates for spending higher target geographic position, to make the thermodynamic chart finally obtained more accurately reflect, webpage is visited The regional temperature of objective behavior.
Fig. 4 is the flow chart of the fourth embodiment of the data processing method according to the present invention for thermodynamic chart.The implementation Example can be as a kind of preferred embodiment of embodiment illustrated in fig. 1, as shown in figure 4, this is used for the data processing side of thermodynamic chart Method includes:
Step S401, determines target geographic position.
The step is equal to step S102, and which is not described herein again.
Step S402 obtains the geographical position coordinates of target geographic position.
The step is equal to step S104, and which is not described herein again.
Step S403 counts the quantity of the webpage visitor's behavior occurred in target geographic position.
The step is equal to step S106, and which is not described herein again.
Step S404 establishes the figure layer of the geographical position coordinates of corresponding target geographic position.
Described figure layer is made of many pixels in the step, and All Layers are superimposed up and down, and composition is entire to scheme Picture.Herein, each target geographic position can correspond to a figure layer, and all figure layers form entirely after being superimposed up and down Figure.
Step S406 determines net according to the quantity for webpage visitor's behavior that target geographic position occurs in the figure layer Access to web page thermodynamic chart.
In this embodiment, it gives according to the geographical position coordinates of target geographic position and occurs in target geographic position Webpage visitor's behavior quantity determine target geographic position web page access thermodynamic chart specific steps:With establishing corresponding target Manage the figure layer of the geographical position coordinates of position;According to the quantity for webpage visitor's behavior that target geographic position occurs, in the figure Web page access thermodynamic chart is determined on layer.The thermodynamic chart obtained by above step, can intuitively see webpage visitor's behavior Geographical distribution, also can zooming in or out with map, be intuitive to see point of webpage visitor behavior in the region of different levels Cloth situation.
The embodiments of the present invention also provide a kind of data processing equipments for thermodynamic chart, it should be noted that this hair The data processing equipment for thermodynamic chart that bright embodiment provides can be used for executing provided in an embodiment of the present invention for heating power The data processing method of figure.The data processing equipment provided in an embodiment of the present invention for thermodynamic chart is described below:
Fig. 5 is the structure diagram of the first embodiment of the data processing equipment according to the present invention for thermodynamic chart.Such as Fig. 5 Shown, which includes:
First determination unit 22, for determining target geographic position.
The target geographic position that the unit is confirmed is the geographical location that quantity occurs for the specific visitor's behavior of statistics.This position It can be province, city, county, small towns etc. to set, and can also be specific to certain a street or some primary school etc..Meanwhile the target Geographical location is not limited solely within Chinese territory, can also be other geography that can be inquired by database in the world Position.
Acquiring unit 24, the geographical position coordinates for obtaining target geographic position.
Described geographical position coordinates are the coordinates under the coordinate system that China uniformly uses in the unit.China uses at present Coordinate system the most universal is Beijing 54 Coordinate System.Beijing 54 Coordinate System is ginseng heart earth coordinates, and big ground a little can be used Longitude L54, latitude M54 and geodetic height H54 positioning, it is generated after local adjustment based on Krasovsky ellipsoid Coordinate system.Acquiring unit 24 then can get the geographical location by the geographical location of the given query in coordinate inquiry system Warp, latitude, the i.e. coordinate in the geographical location.
Statistic unit 26, the quantity for counting the webpage visitor's behavior occurred in target geographic position.
Second determination unit 28 is used to occur according to the geographical position coordinates of target geographic position and in target geographic position The quantity of webpage visitor's behavior determine the web page access thermodynamic chart of target geographic position.
It can be by the geographical location where the generation quantity of particular webpage visitor's behavior and specific visitor by the unit Coordinate links together, so as to obtain the web page access thermodynamic chart of reflecting regional temperature.Such as a certain keyword according to The search temperature of region, particular event are embodied in visitor when browsing web sites, are produced in the public sentiment temperature etc. of different places Behavior except raw browsing, for example search for, thumb up.
The embodiment provides the data processing equipment for thermodynamic chart, which includes:First determination unit 22;Acquiring unit 24;Statistic unit 26;And second determination unit 28.The thermodynamic chart obtained by the device is by particular webpage The generation quantity and the geographical position coordinates where specific visitor of visitor's behavior are combined togather, and solving thermodynamic chart cannot The problem of embodying the regional temperature of webpage visitor behavior geographically, and then reached and webpage can be obtained by thermodynamic chart visit The effect of the regional temperature of objective behavior geographically.
Fig. 6 is the structure diagram of the second embodiment of the data processing equipment according to the present invention for thermodynamic chart.The reality Applying example can be as a kind of preferred embodiment of embodiment illustrated in fig. 5, as shown in fig. 6, this is used for the data processing of thermodynamic chart Device includes:
First determination unit 22, acquiring unit 24, statistic unit 26 and the second determination unit 28 composition, wherein first is true The effect mentioned in the embodiment of order member 22, statistic unit 26 and second determination unit 28 and Fig. 5 is identical, no longer superfluous here It states.Acquiring unit 24 can also comprise the following modules:
Detection module 32, webpage visitor's behavior for detecting target geographic position.
Webpage visitor's behavior of module detection target geographic position is the click by detecting webpage visitor on webpage What behavior obtained, in the visitor of the target geographic position, the specific region on the primary webpage is often clicked, i.e., is often occurred primary special Fixed webpage visitor's behavior will detect webpage visitor's behavior of a target geographic position.For example, clicking certain link will disappear The behavior that breath shares microblogging is webpage visitor's behavior that we pay close attention to, then whenever the visitor in target geographic position clicks one The secondary link, detection module will detect webpage visitor's behavior of target geographic position.
First acquisition module 34, the IP address for obtaining webpage visitor's behavior generation.
IP address is a kind of unified address format that IP agreement provides, it is each network on internet and each One logical address of platform host assignment, the difference of physical address is shielded with this.What webpage visitor behavior mentioned here occurred IP address is exactly that the IP address of network used in the visitor of webpage visitor's behavior occurs, and visitor occurs web page access behavior and borrowed The terminal helped only needs Internet enabled, can be computer, mobile phone etc..
Second acquisition module 36, for obtaining the corresponding geographical location information of IP address.
Acquisition module 36 can be passed through by the corresponding geographical location information of IP information library inquiry visitor's IP address of standard The corresponding geographical location information of IP address of host used in visitor can be obtained by inquiring the information bank.Geography mentioned here Location information is the geographical location for having administrative division attribute, such as Lanzhou City, Gansu Province.But the geographical location information not only limits Can also be cities and towns, cell, street or mansion etc. in city-level geographical location.By the IP information banks, according to geographical administration Zoning level, acquisition module 36 can inquire geography information the finest.
Third acquisition module 38, the coordinate for obtaining the corresponding geographical location information of IP address.
The mould described coordinate in the block is the coordinate under the conventional coordinates that China uniformly uses, specific explanations and acquisition Identical in unit 24, which is not described herein again.
4th acquisition module 39, for being sat the coordinate of geographical location information as the geographical location of target geographic position Mark.
The mould described coordinate in the block is the coordinate under the conventional coordinates that China uniformly uses, specific explanations and acquisition Identical in unit 24, which is not described herein again.
The embodiment provides the data processing equipments for thermodynamic chart, in this embodiment, give acquisition The module of unit 24 forms:Detection module 32;First acquisition module 34;Second acquisition module 36;Third acquisition module 38;4th Acquisition module 39.Due to more convenient, the utilization by the corresponding geographical location information of inquiry IP information banks acquisition IP address The more efficient of the geographical position coordinates of target geographic position is obtained with the acquiring unit 24 that upper module forms, to entire technology The realization process of scheme also becomes more efficiently.
As a kind of preferred embodiment of embodiment illustrated in fig. 5, for the acquisition in the data processing equipment of thermodynamic chart Unit 24 can also include:
Detection module, webpage visitor's behavior for detecting target geographic position.
The module acts on identical with detection module 32, and which is not described herein again.
First acquisition module, the IP address for obtaining webpage visitor's behavior generation.
The module acts on identical with the first acquisition module 34, and which is not described herein again.
Second acquisition module, for obtaining the corresponding geographical location information of IP address.
The module acts on identical with the second acquisition module 36, and which is not described herein again.
Third acquisition module, the coordinate for obtaining the corresponding geographical location information of IP address.
The module acts on identical with third acquisition module 38, and which is not described herein again.
First judgment module, for judging whether IP address has corresponding geographical position coordinates.
The described corresponding geographical position coordinates of IP address are substantially the network fortune of the used network of visitor in the module The geographical position coordinates of the interchanger of quotient are sought, therefore geographical position coordinates ratio on geographic hierarchy is obtained by geographical location information The geographical position coordinates taken are more accurate.The module can be directly obtained by inquiring IP information databases large-scale in the market The correspondence of IP address and geographical position coordinates, you can sat with directly obtaining its corresponding geographical location by IP address inquiry Mark.But the geographical position coordinates of the interchanger of the network operator included due to above-mentioned inquiry system are limited, meetings Occur the corresponding geographical position coordinates of IP address inquired in the database less than the case where.Meanwhile it although can by IP Location directly inquires its corresponding geographical position coordinates, but the reliability of the query result is less than by inquiring IP address correspondence Geographical location information reliability, therefore also will appear the directly corresponding geographical position coordinates of IP address not IP address correspond to Geographical location information regional extent in situation.
5th acquisition module, for when IP address does not have corresponding geographical position coordinates, by the seat of geographical location information It is denoted as the geographical position coordinates for target geographic position.
Since the geographical location of the interchanger of the network operator of IP information database queries acceptance systems in the market is sat Mark is limited, thus will appear the corresponding geographical position coordinates of IP address inquired in the database less than the case where.At this moment, It can be using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
6th acquisition module, for when IP address has corresponding geographical position coordinates, obtaining the corresponding geography of IP address Position coordinates.
Second judgment module, for when IP address has corresponding geographical position coordinates, judging the corresponding geography of IP address Whether the coordinate of position coordinates and geographical location information is identical.
Since the inquiry of both coordinates for the corresponding geographical position coordinates of IP address and geographical location information is to pass through What two different inquiry systems were realized, and the inquiry precision of two inquiry systems is different:The former can be directly targeted to geography Position coordinates, but the geographical position coordinates of the interchanger of network operator that the inquiry system is included are limited;The latter looks into It is relatively low to ask precision, but the geographical location information covered is most complete, almost covers all geographical locations within the scope of Chinese territory Information.Therefore, it after the inquiry of two systems, needs to judge the corresponding geographical position coordinates of IP address and geographical location letter Whether the coordinate of breath is identical.
7th acquisition module, for identical with the coordinate of geographical location information in the corresponding geographical position coordinates of IP address When, the coordinate of geographical location information or the corresponding geographical position coordinates of IP address are sat as the geographical location of target geographic position Mark.
Third judgment module, for different with the coordinate of geographical location information in the corresponding geographical position coordinates of IP address When, judge the corresponding geographical position coordinates of IP address whether in the region of geographical location information.
As with the above discussed embodiment, administrative division is had according to its corresponding geographical location information that IP address inquires Attribute, can be province, city, county and small towns etc., can also be certain street etc., and the corresponding geographical position of the IP address inquired It is very high to set coordinate reliability not, it is thus possible to will appear the corresponding geographical position coordinates of IP address in the area of geographical location information In domain and not two kinds of situations in the region of geographical location information.Then it needs on the corresponding geographical position coordinates of IP address and ground When managing the coordinate difference of location information, judge the corresponding geographical position coordinates of IP address whether in geography using third judgment module In the region of location information.
8th acquisition module is used for when the corresponding geographical position coordinates of IP address are in the region of geographical location information, Using the corresponding geographical position coordinates of IP address as the geographical position coordinates of target geographic position.
When the coordinate in the corresponding geographical location of IP address is in the region of geographical location information, the corresponding geography of IP address The coordinate of position is more accurate than the coordinate of geographical location information, therefore, can be corresponded to IP address using the 8th acquisition module Geographical position coordinates of the geographical position coordinates as target geographic position.For example, inquiring the corresponding geographical location of IP address Information is Hebei province's Langfang City, and geographical position coordinates are longitude 116.69, latitude 39.55;The IP address inquired is corresponding The coordinate in geographical location is longitude 116.74, latitude 39.52, and the coordinate is domestic in Hebei province's Langfang City, therefore, can by IP The corresponding geographical position coordinates in location, i.e. longitude 116.74, latitude 39.52, the geographical position coordinates as target geographic position.
9th acquisition module is used in the corresponding geographical position coordinates of IP address not in the region of geographical location information When, using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
It, can since the corresponding geographical position coordinates of the IP address inquired geographical location information corresponding with IP address is compared It is lower by property, therefore, when the corresponding geographical position coordinates of IP address are not in the region of geographical location information, the can be utilized Nine acquisition modules are using the coordinate of geographical location information as the geographical position coordinates of target geographic position.
The embodiment provides the data processing methods for thermodynamic chart, in this embodiment, give acquisition The module building form of unit 24.By the way that with the collective effect of upper module, the higher target geographic position of accuracy can be obtained Geographical position coordinates, to make the thermodynamic chart finally obtained more accurately reflect the regional temperature of webpage visitor's behavior.
Fig. 7 is the structure diagram of the 3rd embodiment of the data processing equipment according to the present invention for thermodynamic chart.The reality Applying example can be as a kind of preferred embodiment of embodiment illustrated in fig. 5, as shown in fig. 7, this is used for the data processing of thermodynamic chart Device includes:
First determination unit 22, acquiring unit 24, statistic unit 26 and the second determination unit 28, wherein first determines list The effect mentioned in member 22, acquiring unit 24 and the second determination unit 28 and above embodiment is identical, and which is not described herein again. Here statistic unit 26 can also be by being realized with lower module collective effect:
Detection module 53, webpage visitor's behavior for detecting target geographic position.
Webpage visitor's behavior of detection target geographic position is obtained by detecting click behavior of the webpage visitor on webpage It takes, in the visitor of the target geographic position, often clicks the specific region on the primary webpage, i.e., primary specific net often occurs Page visitor's behavior, will detect webpage visitor's behavior of a target geographic position.
First computing module 54, for when detecting webpage visitor's behavior of target geographic position, target geographic position The quantity of webpage visitor's behavior of generation increases by 1.
In the visitor of the target geographic position, the specific region on the primary webpage is often clicked, i.e., is often occurred primary specific Webpage visitor's behavior, will detect webpage visitor's behavior of a target geographic position.When detecting target geographic position Particular webpage visitor's behavior it is primary, the first computing module 54 will by corresponding webpage visitor behavior quantity increase by 1.
Second computing module 55, the total quantity of webpage visitor's behavior for calculating target geographic position generation.
The module counts the total quantity for webpage visitor's behavior that target geographic position occurs, to 56 base of the second determination unit Corresponding web page access thermodynamic chart is established in the quantitative value.
The embodiment provides the data processing methods for thermodynamic chart, in this embodiment, give statistics The module building form of unit 26.By with the collective effect of upper module, can accurately count target geographic position Webpage visitor quantity, to make the thermodynamic chart finally obtained more accurately reflect webpage visitor's behavior regionality heat Degree.
Fig. 8 is the structure diagram of the fourth embodiment of the data processing equipment according to the present invention for thermodynamic chart.The reality Applying example can be as a kind of preferred embodiment of embodiment illustrated in fig. 5, as shown in figure 8, this is used for the data processing of thermodynamic chart Device includes:
First determination unit 22, acquiring unit 24, statistic unit 26 and the second determination unit 28, wherein first determines list Member 22, acquiring unit 24 and statistic unit 26 are identical as the effect mentioned in above embodiment, and which is not described herein again.Here The second determination unit 28 can also by with lower module collective effect realize:
First determining module 64, the figure layer of the geographical position coordinates for establishing corresponding target geographic position.
Described figure layer is made of many pixels in the module, and All Layers are superimposed up and down, and composition is entire to scheme Picture.Herein, each target geographic position can correspond to a figure layer, and all figure layers form entirely after being superimposed up and down Figure.
Second determining module 65, the web page access thermodynamic chart for determining target geographic position in figure layer.
The embodiment provides the data processing equipments for thermodynamic chart, in this embodiment, give second The module building form of determination unit 28:First determining module 64;Second determining module 65.Pass through the above unit and its module group Close obtain thermodynamic chart, can intuitively see the geographical distribution of webpage visitor's behavior, also can zooming in or out with map, It is intuitive to see the distribution situation of webpage visitor behavior in the region of different levels.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored Be performed by computing device in the storage device, either they are fabricated to each integrated circuit modules or by they In multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific Hardware and software combines.
It these are only the preferred embodiment of the present invention, be not intended to restrict the invention, for those skilled in the art For member, the invention may be variously modified and varied.Any modification made by all within the spirits and principles of the present invention, Equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.

Claims (6)

1. a kind of data processing method for thermodynamic chart, which is characterized in that including:
Determine target geographic position;
Obtain the geographical position coordinates of the target geographic position;
Count the quantity of the webpage visitor's behavior occurred in the target geographic position, wherein the net of the target geographic position Page visitor's behavior is obtained by detecting click behavior of the webpage visitor on webpage;And
According to the geographical position coordinates of the target geographic position and the webpage visitor's behavior occurred in the target geographic position Quantity determine the web page access thermodynamic chart of the target geographic position;
Wherein, the quantity for webpage visitor's behavior that the statistics occurs in the target geographic position includes:Detect the target Whether geographical location occurs webpage visitor's behavior;It, will if detecting that webpage visitor's behavior occurs for the target geographic position The quantity for webpage visitor's behavior that the target geographic position occurs increases by 1;And calculate what the target geographic position occurred The total quantity of webpage visitor's behavior;
Wherein, the geographical position coordinates for obtaining the target geographic position include:
Detect webpage visitor's behavior of the target geographic position;
Obtain the IP address that the webpage visitor behavior occurs;
Obtain the corresponding geographical location information of the IP address;
Obtain the coordinate of the corresponding geographical location information of the IP address;
Judge whether the IP address there are corresponding geographical position coordinates;
If the IP address does not have corresponding geographical position coordinates, using the coordinate of the geographical location information as the mesh Mark the geographical position coordinates in geographical location;
If the IP address there are corresponding geographical position coordinates, the corresponding geographical position coordinates of the IP address are obtained;
Judge whether the coordinate of the corresponding geographical position coordinates of the IP address and the geographical location information is identical;
If the corresponding geographical position coordinates of the IP address are identical with the coordinate of the geographical location information, by the geography The coordinate of location information or the corresponding geographical position coordinates of the IP address are sat as the geographical location of the target geographic position Mark;
If the coordinate of the corresponding geographical position coordinates of the IP address and the geographical location information is different, the IP is judged Whether the corresponding geographical position coordinates in address are in the region of the geographical location information;If it is judged that the IP address corresponds to Geographical position coordinates in the region of the geographical location information, then using the corresponding geographical position coordinates of the IP address as The geographical position coordinates of the target geographic position;And
If it is judged that the corresponding geographical position coordinates of the IP address are in the region of the geographical location information, then by institute State geographical position coordinates of the coordinate of geographical location information as the target geographic position;
Wherein, the corresponding geographical position coordinates of the IP address are interchanger of the visitor using the network operator of network Geographical position coordinates.
2. according to the method described in claim 1, it is characterized in that, obtaining the geographical position coordinates packet of the target geographic position It includes:
Detect webpage visitor's behavior of the target geographic position;
Obtain the IP address that the webpage visitor behavior occurs;
Obtain the corresponding geographical location information of the IP address;
Obtain the coordinate of the corresponding geographical location information of the IP address;And
Using the coordinate of the geographical location information as the geographical position coordinates of the target geographic position.
3. according to the method described in claim 1, it is characterized in that, according to the geographical position coordinates of the target geographic position and The web page access heating power of the target geographic position is determined in the quantity for webpage visitor's behavior that the target geographic position occurs Figure includes:
Establish the figure layer of the geographical position coordinates of the corresponding target geographic position;And
According to the quantity for webpage visitor's behavior that the target geographic position occurs, web page access heating power is determined in the figure layer Figure.
4. a kind of data processing equipment for thermodynamic chart, which is characterized in that including:
First determination unit, for determining target geographic position;
Acquiring unit, the geographical position coordinates for obtaining the target geographic position;
Statistic unit, the quantity for counting the webpage visitor's behavior occurred in the target geographic position, wherein the target Webpage visitor's behavior in geographical location is obtained by detecting click behavior of the webpage visitor on webpage;And
Second determination unit is used to send out according to the geographical position coordinates of the target geographic position and in the target geographic position The quantity of raw webpage visitor's behavior determines the web page access thermodynamic chart of the target geographic position;
Wherein, the statistic unit includes:Detection module, webpage visitor's behavior for detecting the target geographic position;The One computing module, for when detecting webpage visitor's behavior of the target geographic position, the target geographic position to occur Webpage visitor's behavior quantity increase by 1;And second computing module, the webpage occurred for calculating the target geographic position The total quantity of visitor's behavior;
Wherein, the acquiring unit includes:
Detection module, webpage visitor's behavior for detecting the target geographic position;
First acquisition module, the IP address occurred for obtaining the webpage visitor behavior;
Second acquisition module, for obtaining the corresponding geographical location information of the IP address;
Third acquisition module, the coordinate for obtaining the corresponding geographical location information of the IP address;
First judgment module, for judging whether the IP address has corresponding geographical position coordinates;
5th acquisition module, for when the IP address does not have corresponding geographical position coordinates, by the geographical location information Geographical position coordinates of the coordinate as the target geographic position;
6th acquisition module, for when the IP address has corresponding geographical position coordinates, it is corresponding to obtain the IP address Geographical position coordinates;
Second judgment module, for when the IP address has corresponding geographical position coordinates, judging that the IP address is corresponding Whether the coordinate of geographical position coordinates and the geographical location information is identical;
7th acquisition module, for the coordinate phase in the corresponding geographical position coordinates of the IP address and the geographical location information Meanwhile using the coordinate of the geographical location information or the corresponding geographical position coordinates of the IP address as the target geographic position The geographical position coordinates set;
Third judgment module, for the coordinate of the corresponding geographical position coordinates of the IP address and the geographical location information not Meanwhile judging the corresponding geographical position coordinates of the IP address whether in the region of the geographical location information;
8th acquisition module is used in the corresponding geographical position coordinates of the IP address in the region of the geographical location information When, using the corresponding geographical position coordinates of the IP address as the geographical position coordinates of the target geographic position;And
9th acquisition module is used in the corresponding geographical position coordinates of the IP address not in the region of the geographical location information When interior, using the coordinate of the geographical location information as the geographical position coordinates of the target geographic position;
Wherein, the corresponding geographical position coordinates of the IP address are interchanger of the visitor using the network operator of network Geographical position coordinates.
5. device according to claim 4, which is characterized in that the acquiring unit includes:
Detection module, webpage visitor's behavior for detecting the target geographic position;
First acquisition module, the IP address occurred for obtaining the webpage visitor behavior;
Second acquisition module, for obtaining the corresponding geographical location information of the IP address;
Third acquisition module, the coordinate for obtaining the corresponding geographical location information of the IP address;And
4th acquisition module, for being sat the coordinate of the geographical location information as the geographical location of the target geographic position Mark.
6. device according to claim 4, which is characterized in that second determination unit includes:
First determining module, the figure layer of the geographical position coordinates for determining the corresponding target geographic position;And
Second determining module, the quantity of webpage visitor's behavior for being occurred according to the target geographic position, in the figure layer Upper determining web page access thermodynamic chart.
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