CN104199891A - Data processing method and device for heat map - Google Patents
Data processing method and device for heat map Download PDFInfo
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- CN104199891A CN104199891A CN201410422478.3A CN201410422478A CN104199891A CN 104199891 A CN104199891 A CN 104199891A CN 201410422478 A CN201410422478 A CN 201410422478A CN 104199891 A CN104199891 A CN 104199891A
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Abstract
The invention discloses a data processing method and device for a heat map. The data processing method for the heat map includes the steps that a target geographic position is determined, geographic position coordinates of the target geographic position are acquired, the number of web page visitor behaviors happening at the target geographic position is counted, and the web page visiting heat map of the target geographic position is determined according to the geographic position coordinates of the target geographic position and the number of the web page visitor behaviors happening at the target geographic position. By means of the data processing method and device for the heat map, the geographically regional heat of the web page visitor behaviors can be reflected through the heat map.
Description
Technical field
The present invention relates to data processing field, in particular to a kind of data processing method for thermodynamic chart and device.
Background technology
Current thermodynamic chart is the one diagram that represents the click distribution situation of visitor on webpage with change color.Because it has easily existing, directly perceived and hard-core technology fool application, it is not only greatly favored by consumers, and the strength that has even become website behavioural analysis enterprise is represented and mark post product.Current web behavioural analysis enterprise has collected a large amount of visitor's behavioral datas at present, and it is exactly trend or the distribution having clearly that these data are carried out associated with map.But these information can't be shown by this form of thermodynamic chart at present.Existing thermodynamic chart, only taking webpage as background, can only show the access temperature in the each region of webpage, still can not embody webpage visitor behavior regional temperature geographically.And existing certain map thermodynamic chart function has significant limitation, its unique function is that user shows located regional crowd's distribution, density and variation tendency thereof by the positioning system in mobile phone application software.
Can not embody the problem of webpage visitor behavior regional temperature geographically for thermodynamic chart in correlation technique, not yet propose at present effective solution.
Summary of the invention
Can not embody the problem of webpage visitor behavior regional temperature geographically and propose the present invention for existing thermodynamic chart, for this reason, fundamental purpose of the present invention is to provide a kind of data processing method for thermodynamic chart and device, to address the above problem.
To achieve these goals, according to an aspect of the present invention, provide a kind of data processing method for thermodynamic chart.The method comprises: determine target geographic position; Obtain the geographical position coordinates of target geographic position; The quantity of the webpage visitor behavior that statistics occurs in target geographic position; And the quantity of the webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position is determined the web page access thermodynamic chart of target geographic position.
Further, the geographical position coordinates of obtaining target geographic position comprises: detect the webpage visitor behavior of target geographic position; Obtain the IP address that webpage visitor behavior occurs; Obtain geographical location information corresponding to IP address; Obtain the coordinate of geographical location information corresponding to IP address and the geographical position coordinates using the coordinate of geographical location information as target geographic position.
Further, the geographical position coordinates of obtaining target geographic position comprises: detect the webpage visitor behavior of target geographic position; Obtain the IP address that webpage visitor behavior occurs; Obtain geographical location information corresponding to IP address; Obtain the coordinate of geographical location information corresponding to IP address; Judge whether IP address has corresponding geographical position coordinates; If there is corresponding geographical position coordinates IP address, judge that whether the coordinate of geographical position coordinates that IP address is corresponding and geographical location information is identical; If the geographical position coordinates that IP address is corresponding is identical with the coordinate of geographical location information, the geographical position coordinates using geographical position coordinates corresponding to the coordinate of geographical location information or IP address as target geographic position; If the geographical position coordinates that IP address is corresponding is different with the coordinate of geographical location information, judge that geographical position coordinates corresponding to IP address is whether in the region of geographical location information; If judge geographical position coordinates corresponding to IP address in the region of geographical location information, the geographical position coordinates using geographical position coordinates corresponding IP address as target geographic position; And if judge geographical position coordinates corresponding to IP address not in the region of geographical location information, the geographical position coordinates using the coordinate of geographical location information as target geographic position.
The quantity of the webpage visitor behavior that further, statistics occurs in target geographic position comprises: detect target geographic position whether webpage visitor behavior occurs; If target geographic position generation webpage visitor behavior detected, the quantity of the webpage visitor behavior target geographic position being occurred increases by 1; And the total quantity of the webpage visitor behavior of calculating target geographic position generation.
The quantity of the webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position further, determines that the web page access thermodynamic chart of target geographic position comprises: the figure layer of setting up the geographical position coordinates of corresponding target geographic position; The quantity of the webpage visitor behavior occurring according to target geographic position is determined web page access thermodynamic chart on figure layer.
To achieve these goals, according to a further aspect in the invention, provide a kind of data processing equipment for thermodynamic chart, this device comprises: the first determining unit, for determining target geographic position; Acquiring unit, for obtaining the geographical position coordinates of target geographic position; Statistic unit, for adding up the quantity of the webpage visitor behavior occurring in target geographic position; And second determining unit, determine the web page access thermodynamic chart of target geographic position for the quantity of the webpage visitor behavior that occurs according to the geographical position coordinates of target geographic position with in target geographic position.
Further, acquiring unit comprises: detection module, for detection of the webpage visitor behavior of target geographic position; The first acquisition module, the IP address occurring for obtaining webpage visitor behavior; The second acquisition module, for obtaining geographical location information corresponding to IP address; The 3rd acquisition module, for obtaining the coordinate of geographical location information corresponding to IP address; The 4th acquisition module, for the geographical position coordinates using the coordinate of geographical location information as target geographic position.
Further, acquiring unit comprises: detection module, for detection of the webpage visitor behavior of target geographic position; The first acquisition module, the IP address occurring for obtaining webpage visitor behavior; The second acquisition module, for obtaining geographical location information corresponding to IP address; The 3rd acquisition module, for obtaining the coordinate of geographical location information corresponding to IP address; The first judge module, for judging whether IP address has corresponding geographical position coordinates; The 5th acquisition module, when thering is no corresponding geographical position coordinates in IP address, the geographical position coordinates using the coordinate of geographical location information as target geographic position; The 6th acquisition module, when having corresponding geographical position coordinates in IP address, obtains geographical position coordinates corresponding to IP address; The second judge module, when having corresponding geographical position coordinates in IP address, judges that whether the coordinate of geographical position coordinates that IP address is corresponding and geographical location information is identical; The 7th acquisition module, when identical for the coordinate of the geographical position coordinates corresponding in IP address and geographical location information, the geographical position coordinates using geographical position coordinates corresponding to the coordinate of geographical location information or IP address as target geographic position; The 3rd judge module, when different for the coordinate of the geographical position coordinates corresponding in IP address and geographical location information, judges that geographical position coordinates corresponding to IP address is whether in the region of geographical location information; The 8th acquisition module, in the region at geographical location information in geographical position coordinates corresponding to IP address time, the geographical position coordinates using geographical position coordinates corresponding IP address as target geographic position; And the 9th acquisition module, in the time that geographical position coordinates corresponding to IP address is not in the region at geographical location information, the geographical position coordinates using the coordinate of geographical location information as target geographic position.
Further, statistic unit comprises: detection module, for detection of the webpage visitor behavior of target geographic position; The first computing module, in the time the webpage visitor behavior of target geographic position being detected, the quantity of the webpage visitor behavior that target geographic position occurs increases by 1; And second computing module, for calculating the total quantity of the webpage visitor behavior that target geographic position occurs.
Further, the second determining unit comprises: the first determination module, for determining the figure layer of geographical position coordinates of corresponding target geographic position; And second determination module, for the quantity of the webpage visitor behavior that occurs according to target geographic position, on figure layer, determine web page access thermodynamic chart.
By the present invention, adopt the method comprising the following steps: determine target geographic position; Obtain the geographical position coordinates of target geographic position; The quantity of the webpage visitor behavior that statistics occurs in target geographic position; And the quantity of the webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position is determined the web page access thermodynamic chart of target geographic position, solve thermodynamic chart and can not embody the problem of webpage visitor behavior regional temperature geographically, and then reached the effect that can obtain webpage visitor behavior regional temperature geographically by thermodynamic chart.
Brief description of the drawings
The accompanying drawing that forms the application's a part is used to provide a further understanding of the present invention, and schematic description and description of the present invention is used for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is according to the process flow diagram of the first embodiment of the data processing method for thermodynamic chart of the present invention;
Fig. 2 is according to the process flow diagram of the second embodiment of the data processing method for thermodynamic chart of the present invention;
Fig. 3 is according to the process flow diagram of the 3rd embodiment of the data processing method for thermodynamic chart of the present invention;
Fig. 4 is according to the process flow diagram of the 4th embodiment of the data processing method for thermodynamic chart of the present invention;
Fig. 5 is according to the structured flowchart of the first embodiment of the data processing equipment for thermodynamic chart of the present invention;
Fig. 6 is according to the structured flowchart of the second embodiment of the data processing equipment for thermodynamic chart of the present invention;
Fig. 7 is according to the structured flowchart of the 3rd embodiment of the data processing equipment for thermodynamic chart of the present invention; And
Fig. 8 is according to the structured flowchart of the 4th embodiment of the data processing equipment for thermodynamic chart of the present invention.
Embodiment
It should be noted that, in the situation that not conflicting, the feature in embodiment and embodiment in the application can combine mutually.Describe below with reference to the accompanying drawings and in conjunction with the embodiments the present invention in detail.
Fig. 1 is according to the process flow diagram of the first embodiment of the data processing method for thermodynamic chart of the present invention.As shown in Figure 1, the method comprises the steps:
Step S102, determines target geographic position.
In this step, said target geographic position is the geographic position of the specific visitor's behavior generation quantity of statistics.This position can be province, city, county and small towns, can be also specific to certain a street or some primary schools etc.Meanwhile, within this target geographic position is not only confined to Chinese territory, can be also other geographic position that can inquire by database in the world.
Step S104, obtains the geographical position coordinates of target geographic position.
In this step, said geographical position coordinates is the coordinate under the unified conventional coordinates using of China.It is Beijing 54 Coordinate System that China is used the most general coordinate system at present.Beijing 54 Coordinate System is ginseng heart earth coordinates, large a bit available longitude L54, latitude M54 and geodetic height H54 location on the ground, and it is taking Krasovsky ellipsoid as basis, the coordinate system producing after local adjustment.By the geographic position of given query in standard coordinate inquiry system, can obtain this geographic position through, latitude, the i.e. coordinate in this geographic position.
Step S106, the quantity of the webpage visitor behavior that statistics occurs in target geographic position.
As a preferred embodiment, the quantity of the webpage visitor behavior that statistics occurs in target geographic position can realize by following steps: detect target geographic position whether webpage visitor behavior occurs; If target geographic position generation webpage visitor behavior detected, the quantity of the webpage visitor behavior target geographic position being occurred increases by 1; Calculate the total quantity of the webpage visitor behavior of target geographic position generation.The webpage visitor behavior that detects target geographic position is to obtain by detecting the click behavior of webpage visitor on webpage.The visitor of target geographic position, every click is the specific region on certain webpage once, i.e. every generation is specific webpage visitor behavior once, the webpage visitor behavior of a target geographic position will be detected.When this webpage visitor behavior that target geographic position detected once, corresponding webpage visitor behavior quantity will increase by 1.The total quantity of the webpage visitor behavior that final statistics target geographic position occurs, thus can set up corresponding web page access thermodynamic chart based on this quantitative value.Such as counting the corresponding webpage visitor of geographical position coordinates A behavior 30 times, the corresponding webpage visitor of B behavior 28 times.This statistical method can accurately count the total quantity of webpage visitor behavior that target geographic position occurs, thereby the thermodynamic chart based on this quantity and target geographic position coordinate obtain can reflect visitor's behavior regional temperature geographically more accurately.
Step S108, the quantity of the webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position is determined the web page access thermodynamic chart of target geographic position.
The thermodynamic chart obtaining by this step by the geographical position coordinates contact at the generation quantity of particular webpage visitor behavior and concrete visitor place together with, thereby set up can reflecting regional degree hot in nature web page access thermodynamic chart.Such as a certain keyword is according to the search temperature of region, particular event in different local public sentiment temperatures etc., is embodied in visitor in the time browsing web sites, produce browse outside behavior, such as search, point are praised etc.
This embodiment is owing to having taked following steps: determine target geographic position; Obtain the geographical position coordinates of target geographic position; The quantity of the webpage visitor behavior that statistics occurs in target geographic position; And the quantity of the webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position is determined the web page access thermodynamic chart of target geographic position, make to combine for generation quantity and the visitor geographic location coordinate of particular webpage visitor behavior, thereby can obtain webpage visitor behavior regional temperature geographically by the thermodynamic chart obtaining.
Fig. 2 is according to the process flow diagram of the second embodiment of the data processing method for thermodynamic chart of the present invention.This embodiment can be used as a kind of preferred implementation embodiment illustrated in fig. 1, and as shown in Figure 2, this data processing method that is used for thermodynamic chart comprises:
Step S201, determines target geographic position.
This step is equal to step S102, repeats no more here.
Step S202, detects the webpage visitor behavior of target geographic position.
The webpage visitor behavior that detects target geographic position is to obtain by detecting the click behavior of webpage visitor on webpage, the visitor of this target geographic position, every click is the specific region on this webpage once, be once specific webpage visitor behavior of every generation, the webpage visitor behavior of a target geographic position will be detected.For example, clicking the behavior that message shared microblogging by certain link is the webpage visitor behavior that we pay close attention to, and, whenever the visitor in target geographic position clicks once this link, the webpage visitor behavior of target geographic position will be detected.
Step S204, obtains the IP address that webpage visitor behavior occurs.
IP address is a kind of unified address format that IP agreement provides, and it is each network on internet and logical address of each host assignment, shields the difference of physical address with this.Each webpage visitor behavior is accompanied with the specifying information of visitor's client, and from these information, we can obtain visitor IP information.Here the IP address that said webpage visitor behavior occurs is exactly the IP address that the network that the visitor of webpage visitor behavior uses occurs, visitor occur web page access behavior by terminal only need Internet enabledly, can be computer, mobile phone etc.
Step S206, obtains geographical location information corresponding to IP address.
In this step, obtaining of said geographical location information can be realized in the IP information bank inquiry by query criteria, can obtain the geographical location information corresponding to IP address of the main frame that visitor uses by inquiring about this information bank.Here said geographical location information is the geographic position that has administrative division attribute, such as Lanzhou City, Gansu Province.But this geographical location information is not limited only to city-level geographic position, can be also cities and towns, community, street or mansion etc.By this IP information bank, inquire the meticulousst geography information according to geographical administrative division level.
Step S207, obtains the coordinate of geographical location information corresponding to IP address.
In this step, said coordinate is the coordinate under the unified conventional coordinates using of China, and specific explanations is identical with step S104, repeats no more here.
Step S208, the geographical position coordinates using the coordinate of geographical location information as target geographic position.
In this step, said coordinate is the coordinate under the unified conventional coordinates using of China, and specific explanations is identical with step S104, repeats no more here.Step S210, the quantity of the webpage visitor behavior that statistics occurs in target geographic position.
This step is equal to step S106, repeats no more here.
Step S212, the quantity of the webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position is determined the web page access thermodynamic chart of target geographic position.
This step is equal to step S108, repeats no more here.
In this embodiment, the concrete steps of the geographical position coordinates of obtaining target geographic position have been provided: detect the webpage visitor behavior of target geographic position; Obtain the IP address that webpage visitor behavior occurs; Obtain geographical location information corresponding to IP address; Obtain the coordinate of geographical location information corresponding to IP address.Comparatively convenient owing to obtaining geographical location information corresponding to IP address by inquiry IP information bank, therefore utilize above step to obtain the efficiency of geographical position coordinates of target geographic position higher, more efficient thereby the implementation procedure of whole technical scheme also becomes.
Fig. 3 is according to the process flow diagram of the 3rd embodiment of the data processing method for thermodynamic chart of the present invention.This embodiment can be used as a kind of preferred implementation embodiment illustrated in fig. 1, and as shown in Figure 3, this data processing method that is used for thermodynamic chart comprises:
Step S301, determines target geographic position.
This step is equal to step S102, repeats no more here.
Step S302, detects the webpage visitor behavior of target geographic position.
This step is equal to step S202, repeats no more here.
Step S304, obtains the IP address that webpage visitor behavior occurs.
This step is equal to step S204, repeats no more here.
Step S306, obtains geographical location information corresponding to IP address.
This step is equal to step S206, repeats no more here.
Step S307, obtains the coordinate of geographical location information corresponding to IP address.
This step is equal to step S207, repeats no more here.
Step S308, judges whether IP address has corresponding geographical position coordinates.
In this step, geographical position coordinates corresponding to said IP address is in fact the geographical position coordinates that visitor uses the switch of network of network operator, and therefore this geographical position coordinates is more accurate than the geographical position coordinates of obtaining by geographical location information in geographical level.By large-scale IP information database on inquiry market, can directly obtain the corresponding relation of IP address and geographical position coordinates, can directly obtain its corresponding geographical position coordinates by IP address lookup.But the geographical position coordinates of the switch of the Virtual network operator of including due to this inquiry system is limited, therefore there will be geographical position coordinates corresponding to IP address in this database, inquire about less than situation.Simultaneously, although can directly inquire its corresponding geographical position coordinates by IP address, but the reliability of this Query Result, lower than by the reliability of geographical location information corresponding to inquiry IP address, therefore also there will be the directly not situation in the regional extent of geographical location information corresponding to IP address of geographical position coordinates of correspondence of IP address.
Step S310, if IP address does not have corresponding geographical position coordinates, the geographical position coordinates using the coordinate of geographical location information as described target geographic position.
As what mention in step S308, the geographical position coordinates of the switch of the Virtual network operator of including due to the IP information database inquiry system on market is limited, therefore there will be geographical position coordinates corresponding to IP address in this database, inquire about less than situation.At this moment geographical position coordinates that, can be using the coordinate of geographical location information as target geographic position.
Step S311, if there is corresponding geographical position coordinates IP address, obtains geographical position coordinates corresponding to IP address.
Step S312, judges that whether the coordinate of geographical position coordinates that IP address is corresponding and geographical location information is identical.
Because the inquiry of the coordinate for geographical position coordinates corresponding to IP address and geographical location information is to realize by two different inquiry systems, and the inquiry precision difference of two inquiry systems: the former can be directly targeted to geographical position coordinates, but the geographical position coordinates of the switch of the Virtual network operator that this inquiry system is included is limited; It is lower that the latter inquires about precision, but the geographical location information of containing is the most complete, has almost contained all geographical location information within the scope of Chinese territory.Therefore,, after the inquiry through two systems, there will be the whether identical two kinds of situations of coordinate of geographical position coordinates corresponding to IP address and geographical location information.
Step S315, if the coordinate of geographical position coordinates corresponding to IP address and geographical location information is identical, the geographical position coordinates using geographical position coordinates corresponding to the coordinate of geographical location information or IP address as target geographic position.
Step S314, if the coordinate of geographical position coordinates corresponding to IP address and geographical location information is different, judges that geographical position coordinates corresponding to IP address is whether in the region of geographical location information.
Described in above-described embodiment, its the corresponding geographical location information going out according to IP address lookup has the attribute of administrative division, can be province, city, county and small towns etc., also can Shi Mou street etc., and geographical position coordinates reliability corresponding to the IP address inquiring is not very high, therefore may there is geographical position coordinates corresponding to IP address in the region of geographical location information and two kinds of situations in the region of geographical location information not.
Step S315, if judge geographical position coordinates corresponding to IP address in the region of geographical location information, the geographical position coordinates using geographical position coordinates corresponding IP address as target geographic position.
When in the coordinate in geographic position corresponding to the IP address region at geographical location information, the coordinate in geographic position corresponding to IP address is more accurate than the coordinate of geographical location information, therefore geographical position coordinates that, can be using geographical position coordinates corresponding IP address as target geographic position.Such as, inquiring geographical location information corresponding to IP address is Hebei province's Langfang City, its geographical position coordinates is longitude 116.69, latitude 39.55; The coordinate in geographic position corresponding to the IP address that inquires is longitude 116.74, latitude 39.52, this coordinate is domestic at Hebei province's Langfang City, therefore, and can be by geographical position coordinates corresponding IP address, be longitude 116.74, latitude 39.52, as the geographical position coordinates of target geographic position.
Step S310, if judge geographical position coordinates corresponding to IP address not in the region of geographical location information, the geographical position coordinates using the coordinate of geographical location information as target geographic position.
Because the geographical position coordinates geographical location information corresponding with IP address that the IP address inquiring is corresponding compared, reliability is lower, therefore, in the time that geographical position coordinates corresponding to IP address is not in the region at geographical location information, the geographical position coordinates using the coordinate of geographical location information as target geographic position.
It should be noted that, the above coordinate by geographical location information corresponding with IP address geographical position coordinates corresponding IP address contrasts judgement, and object is to obtain the geographical position coordinates of the higher target geographic position of accuracy.
Step S316, the quantity of the webpage visitor behavior that statistics occurs in target geographic position.
This step is equal to step S106, repeats no more here.
Step S317, the quantity of the webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position is determined the web page access thermodynamic chart of target geographic position.
This step is equal to step S108, repeats no more here.
In this embodiment, the concrete steps of the geographical position coordinates of obtaining target geographic position have been provided: detect the webpage visitor behavior of target geographic position; Obtain the IP address that webpage visitor behavior occurs; Obtain geographical location information corresponding to IP address; Obtain the coordinate of geographical location information corresponding to IP address; Judge whether IP address has corresponding geographical position coordinates; If IP address does not have corresponding geographical position coordinates, the geographical position coordinates using the coordinate of geographical location information as target geographic position; If there is corresponding geographical position coordinates IP address, obtain geographical position coordinates corresponding to IP address; Whether the coordinate that judges geographical position coordinates that IP address is corresponding and geographical location information is identical; If the geographical position coordinates that IP address is corresponding is identical with the coordinate of geographical location information, the geographical position coordinates using geographical position coordinates corresponding to the coordinate of geographical location information or IP address as target geographic position; If the geographical position coordinates that IP address is corresponding is different with the coordinate of geographical location information, judge that geographical position coordinates corresponding to IP address is whether in the region of geographical location information; If judge geographical position coordinates corresponding to IP address in the region of geographical location information, the geographical position coordinates using geographical position coordinates corresponding IP address as target geographic position; If judge geographical position coordinates corresponding to IP address not in the region of geographical location information, the geographical position coordinates using the coordinate of geographical location information as target geographic position.By contrast and many judgements of the above coordinate to geographical position coordinates corresponding to the IP address geographical location information corresponding with IP address, can obtain the geographical position coordinates of the higher target geographic position of accuracy, thereby make the final thermodynamic chart obtaining reflect more accurately the regional temperature of webpage visitor behavior.
Fig. 4 is according to the process flow diagram of the 4th embodiment of the data processing method for thermodynamic chart of the present invention.This embodiment can be used as a kind of preferred implementation embodiment illustrated in fig. 1, and as shown in Figure 4, this data processing method that is used for thermodynamic chart comprises:
Step S401, determines target geographic position.
This step is equal to step S102, repeats no more here.
Step S402, obtains the geographical position coordinates of target geographic position.
This step is equal to step S104, repeats no more here.
Step S403, the quantity of the webpage visitor behavior that statistics occurs in target geographic position.
This step is equal to step S106, repeats no more here.
Step S404, sets up the figure layer of the geographical position coordinates of corresponding target geographic position.
In this step, said figure layer is made up of many pixels, and All Layers is superimposed up and down and forms whole image.Here, each target geographic position can one of correspondence be schemed layer, after all figure layers superpose up and down, forms whole map.
Step S406, the quantity of the webpage visitor behavior occurring according to target geographic position is determined web page access thermodynamic chart on described figure layer.
In this embodiment, provided the quantity of webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position and determined the concrete steps of the web page access thermodynamic chart of target geographic position: the figure layer of setting up the geographical position coordinates of corresponding target geographic position; The quantity of the webpage visitor behavior occurring according to target geographic position is determined web page access thermodynamic chart on described figure layer.The thermodynamic chart obtaining by above step, can see the geographic distribution of webpage visitor behavior intuitively, also can, along with the zooming in or out of map, see intuitively the distribution situation of webpage visitor behavior in various level region.
Embodiments of the invention also provide a kind of data processing equipment for thermodynamic chart, it should be noted that the data processing method for thermodynamic chart that the data processing equipment for thermodynamic chart that the embodiment of the present invention provides can provide for carrying out the embodiment of the present invention.The data processing equipment for the thermodynamic chart below embodiment of the present invention being provided is described:
Fig. 5 is according to the structured flowchart of the first embodiment of the data processing equipment for thermodynamic chart of the present invention.As shown in Figure 5, this apparatus structure comprises:
The first determining unit 22, for determining target geographic position.
The target geographic position that this unit is confirmed is the geographic position of the specific visitor's behavior generation quantity of statistics.This position can be province, city, county, small towns etc., can be also specific to certain a street or some primary schools etc.Meanwhile, within this target geographic position is not only confined to Chinese territory, can be also other geographic position that can inquire by database in the world.
Acquiring unit 24, for obtaining the geographical position coordinates of target geographic position.
In this unit, said geographical position coordinates is the coordinate under the unified coordinate system using of China.It is Beijing 54 Coordinate System that China is used the most general coordinate system at present.Beijing 54 Coordinate System is ginseng heart earth coordinates, large a bit available longitude L54, latitude M54 and geodetic height H54 location on the ground, and it is taking Krasovsky ellipsoid as basis, the coordinate system producing after local adjustment.Acquiring unit 24 is by the geographic position of given query in coordinate inquiry system, can obtain this geographic position through, latitude, the i.e. coordinate in this geographic position.
Statistic unit 26, for adding up the quantity of the webpage visitor behavior occurring in target geographic position.
The second determining unit 28, determines the web page access thermodynamic chart of target geographic position for the quantity of webpage visitor behavior occurring according to the geographical position coordinates of target geographic position with in target geographic position.
The geographical position coordinates at the generation quantity of particular webpage visitor behavior and concrete visitor place can be linked together by this unit, thereby can obtain the web page access thermodynamic chart of reflecting regional degree hot in nature.Such as a certain keyword is according to the search temperature of region, particular event in different local public sentiment temperatures etc., is embodied in visitor in the time browsing web sites, produce browse outside behavior, such as search, point are praised etc.
Embodiments of the invention provide the data processing equipment for thermodynamic chart, and this device comprises: the first determining unit 22; Acquiring unit 24; Statistic unit 26; And second determining unit 28.The thermodynamic chart obtaining by this device is combined togather the geographical position coordinates at the generation quantity of particular webpage visitor behavior and concrete visitor place, solve thermodynamic chart and can not embody the problem of webpage visitor behavior regional temperature geographically, and then reached the effect that can obtain webpage visitor behavior regional temperature geographically by thermodynamic chart.
Fig. 6 is according to the structured flowchart of the second embodiment of the data processing equipment for thermodynamic chart of the present invention.This embodiment can be used as a kind of preferred implementation embodiment illustrated in fig. 5, and as shown in Figure 6, this data processing equipment that is used for thermodynamic chart comprises:
The first determining unit 22, acquiring unit 24, statistic unit 26 and the second determining unit 28 form, and the effect of wherein mentioning in the embodiment of the first determining unit 22, statistic unit 26 and the second determining unit 28 and Fig. 5 is identical, repeats no more here.Acquiring unit 24 can also comprise with lower module:
Detection module 32, for detection of the webpage visitor behavior of target geographic position.
The webpage visitor behavior that this module detects target geographic position is to obtain by detecting the click behavior of webpage visitor on webpage, the visitor of this target geographic position, every click is the specific region on this webpage once, be once specific webpage visitor behavior of every generation, the webpage visitor behavior of a target geographic position will be detected.For example, clicking the behavior that message shared microblogging by certain link is the webpage visitor behavior that we pay close attention to, and, whenever the visitor in target geographic position clicks once this link, detection module will detect the webpage visitor behavior of target geographic position.
The first acquisition module 34, the IP address occurring for obtaining webpage visitor behavior.
IP address is a kind of unified address format that IP agreement provides, and it is each network on internet and logical address of each host assignment, shields the difference of physical address with this.Here the IP address that said webpage visitor behavior occurs is exactly the IP address that the network that the visitor of webpage visitor behavior uses occurs, visitor occur web page access behavior by terminal only need Internet enabledly, can be computer, mobile phone etc.
The second acquisition module 36, for obtaining geographical location information corresponding to IP address.
Acquisition module 36 can be by standard geographical location information corresponding to IP information bank inquiry visitor IP address, can obtain the geographical location information corresponding to IP address of the main frame that visitor uses by inquiring about this information bank.Here said geographical location information is the geographic position that has administrative division attribute, such as Lanzhou City, Gansu Province.But this geographical location information is not limited only to city-level geographic position, can be also cities and towns, community, street or mansion etc.By this IP information bank, according to geographical administrative division level, acquisition module 36 can inquire the meticulousst geography information.
The 3rd acquisition module 38, for obtaining the coordinate of geographical location information corresponding to IP address.
Said coordinate in this module is the coordinate under the unified conventional coordinates using of China, and specific explanations is identical with acquiring unit 24, repeats no more here.
The 4th acquisition module 39, for the geographical position coordinates using the coordinate of geographical location information as target geographic position.
Said coordinate in this module is the coordinate under the unified conventional coordinates using of China, and specific explanations is identical with acquiring unit 24, repeats no more here.
Embodiments of the invention provide the data processing equipment for thermodynamic chart, in this embodiment, have provided the module composition of acquiring unit 24: detection module 32; The first acquisition module 34; The second acquisition module 36; The 3rd acquisition module 38; The 4th acquisition module 39.Comparatively convenient owing to obtaining geographical location information corresponding to IP address by inquiry IP information bank, therefore utilize that to obtain the efficiency of geographical position coordinates of target geographic position with the acquiring unit 24 of upper module composition higher, more efficient thereby the implementation procedure of whole technical scheme also becomes.
As a kind of preferred implementation embodiment illustrated in fig. 5, can also comprise for the acquiring unit 24 of the data processing equipment of thermodynamic chart:
Detection module, for detection of the webpage visitor behavior of target geographic position.
It is identical that this module and detection module 32 act on, and repeats no more here.
The first acquisition module, the IP address occurring for obtaining webpage visitor behavior.
It is identical that this module and the first acquisition module 34 act on, and repeats no more here.
The second acquisition module, for obtaining geographical location information corresponding to IP address.
It is identical that this module and the second acquisition module 36 act on, and repeats no more here.
The 3rd acquisition module, for obtaining the coordinate of geographical location information corresponding to IP address.
It is identical that this module and the 3rd acquisition module 38 act on, and repeats no more here.
The first judge module, for judging whether IP address has corresponding geographical position coordinates.
In this module, geographical position coordinates corresponding to said IP address is in fact the geographical position coordinates that visitor uses the switch of network of network operator, and therefore this geographical position coordinates is more accurate than the geographical position coordinates of obtaining by geographical location information in geographical level.This module, by large-scale IP information database on inquiry market, can directly obtain the corresponding relation of IP address and geographical position coordinates, can directly obtain its corresponding geographical position coordinates by IP address lookup.But the geographical position coordinates of the switch of the Virtual network operator of including due to above-mentioned inquiry system is limited, therefore there will be geographical position coordinates corresponding to IP address in this database, inquire about less than situation.Simultaneously, although can directly inquire its corresponding geographical position coordinates by IP address, but the reliability of this Query Result, lower than by the reliability of geographical location information corresponding to inquiry IP address, therefore also there will be the directly not situation in the regional extent of geographical location information corresponding to IP address of geographical position coordinates of correspondence of IP address.
The 5th acquisition module, when thering is no corresponding geographical position coordinates in IP address, the geographical position coordinates using the coordinate of geographical location information as target geographic position.
The geographical position coordinates of the switch of the Virtual network operator of including due to the IP information database inquiry system on market is limited, therefore there will be geographical position coordinates corresponding to IP address in this database, inquire about less than situation.At this moment geographical position coordinates that, can be using the coordinate of geographical location information as target geographic position.
The 6th acquisition module, when having corresponding geographical position coordinates in IP address, obtains geographical position coordinates corresponding to IP address.
The second judge module, when having corresponding geographical position coordinates in IP address, judges that whether the coordinate of geographical position coordinates that IP address is corresponding and geographical location information is identical.
Because the inquiry of the coordinate for geographical position coordinates corresponding to IP address and geographical location information is to realize by two different inquiry systems, and the inquiry precision difference of two inquiry systems: the former can be directly targeted to geographical position coordinates, but the geographical position coordinates of the switch of the Virtual network operator that this inquiry system is included is limited; It is lower that the latter inquires about precision, but the geographical location information of containing is the most complete, has almost contained all geographical location information within the scope of Chinese territory.Therefore,, after the inquiry through two systems, need to judge that whether the coordinate of geographical position coordinates that IP address is corresponding and geographical location information is identical.
The 7th acquisition module, when identical for the coordinate of the geographical position coordinates corresponding in IP address and geographical location information, the geographical position coordinates using geographical position coordinates corresponding to the coordinate of geographical location information or IP address as target geographic position.
The 3rd judge module, when different for the coordinate of the geographical position coordinates corresponding in IP address and geographical location information, judges that geographical position coordinates corresponding to IP address is whether in the region of geographical location information.
Described in above-described embodiment, its the corresponding geographical location information going out according to IP address lookup has the attribute of administrative division, can be province, city, county and small towns etc., also can Shi Mou street etc., and geographical position coordinates reliability corresponding to the IP address inquiring is not very high, therefore may there is geographical position coordinates corresponding to IP address in the region of geographical location information and two kinds of situations in the region of geographical location information not.So when geographical position coordinates that need to be corresponding in IP address is different with the coordinate of geographical location information, utilize the 3rd judge module to judge that geographical position coordinates corresponding to IP address is whether in the region of geographical location information.
The 8th acquisition module, in the region at geographical location information in geographical position coordinates corresponding to IP address time, the geographical position coordinates using geographical position coordinates corresponding IP address as target geographic position.
When in the coordinate in geographic position corresponding to the IP address region at geographical location information, the coordinate in geographic position corresponding to IP address is more accurate than the coordinate of geographical location information, therefore, can utilize the geographical position coordinates of the 8th acquisition module using geographical position coordinates corresponding IP address as target geographic position.Such as, inquiring geographical location information corresponding to IP address is Hebei province's Langfang City, its geographical position coordinates is longitude 116.69, latitude 39.55; The coordinate in geographic position corresponding to the IP address that inquires is longitude 116.74, latitude 39.52, this coordinate is domestic at Hebei province's Langfang City, therefore, and can be by geographical position coordinates corresponding IP address, be longitude 116.74, latitude 39.52, as the geographical position coordinates of target geographic position.
The 9th acquisition module, in the time that geographical position coordinates corresponding to IP address is not in the region at geographical location information, the geographical position coordinates using the coordinate of geographical location information as target geographic position.
Because the geographical position coordinates geographical location information corresponding with IP address that the IP address inquiring is corresponding compared, reliability is lower, therefore, in the time that geographical position coordinates corresponding to IP address is not in the region at geographical location information, can utilize the geographical position coordinates of the 9th acquisition module using the coordinate of geographical location information as target geographic position.
Embodiments of the invention provide the data processing method for thermodynamic chart, in this embodiment, have provided the module building form of acquiring unit 24.By the acting in conjunction with upper module, can obtain the geographical position coordinates of the higher target geographic position of accuracy, thereby make the final thermodynamic chart obtaining reflect more accurately the regional temperature of webpage visitor behavior.
Fig. 7 is according to the structured flowchart of the 3rd embodiment of the data processing equipment for thermodynamic chart of the present invention.This embodiment can be used as a kind of preferred implementation embodiment illustrated in fig. 5, and as shown in Figure 7, this data processing equipment that is used for thermodynamic chart comprises:
The first determining unit 22, acquiring unit 24, statistic unit 26 and the second determining unit 28, wherein the first determining unit 22, acquiring unit 24 and the second determining unit 28 are identical with the effect of mentioning in embodiment above, repeat no more here.The statistic unit 26 here can also pass through to realize with lower module acting in conjunction:
Detection module 53, for detection of the webpage visitor behavior of target geographic position.
The webpage visitor behavior that detects target geographic position is to obtain by detecting the click behavior of webpage visitor on webpage, the visitor of this target geographic position, every click is the specific region on this webpage once, be once specific webpage visitor behavior of every generation, the webpage visitor behavior of a target geographic position will be detected.
The first computing module 54, in the time the webpage visitor behavior of target geographic position being detected, the quantity of the webpage visitor behavior that target geographic position occurs increases by 1.
The visitor of this target geographic position, every click is the specific region on this webpage once, i.e. every generation is specific webpage visitor behavior once, the webpage visitor behavior of a target geographic position will be detected.When the particular webpage visitor's behavior that target geographic position detected once, the first computing module 54 will increase by 1 by corresponding webpage visitor behavior quantity.
The second computing module 55, the total quantity of webpage visitor behavior occurring for calculating target geographic position.
The total quantity of the webpage visitor behavior that this module statistics target geographic position occurs, thus the second determining unit 56 is set up corresponding web page access thermodynamic chart based on this quantitative value.
Embodiments of the invention provide the data processing method for thermodynamic chart, in this embodiment, have provided the module building form of statistic unit 26.By the acting in conjunction with upper module, can count exactly the webpage visitor's of target geographic position generation quantity, thereby make the final thermodynamic chart obtaining reflect more accurately the regional temperature of webpage visitor behavior.
Fig. 8 is according to the structured flowchart of the 4th embodiment of the data processing equipment for thermodynamic chart of the present invention.This embodiment can be used as a kind of preferred implementation embodiment illustrated in fig. 5, and as shown in Figure 8, this data processing equipment that is used for thermodynamic chart comprises:
The first determining unit 22, acquiring unit 24, statistic unit 26 and the second determining unit 28, wherein the first determining unit 22, acquiring unit 24 and statistic unit 26 are identical with the effect of mentioning in embodiment above, repeat no more here.Second determining unit 28 here can also be passed through to realize with lower module acting in conjunction:
The first determination module 64, for setting up the figure layer of geographical position coordinates of corresponding target geographic position.
In this module, said figure layer is made up of many pixels, and All Layers is superimposed up and down and forms whole image.Here, each target geographic position can one of correspondence be schemed layer, after all figure layers superpose up and down, forms whole map.
The second determination module 65, for determining the web page access thermodynamic chart of target geographic position on figure layer.
Embodiments of the invention provide the data processing equipment for thermodynamic chart, in this embodiment, have provided the module building form of the second determining unit 28: the first determination module 64; The second determination module 65.The thermodynamic chart obtaining by the combination of above unit and module thereof, can see the geographic distribution of webpage visitor behavior intuitively, also can, along with the zooming in or out of map, see intuitively the distribution situation of webpage visitor behavior in various level region.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on the network that multiple calculation elements form, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in memory storage and be carried out by calculation element, or they are made into respectively to each integrated circuit modules, or the multiple modules in them or step are made into single integrated circuit module to be realized.Like this, the present invention is not restricted to any specific hardware and software combination.
These are only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. for a data processing method for thermodynamic chart, it is characterized in that, comprising:
Determine target geographic position;
Obtain the geographical position coordinates of described target geographic position;
The quantity of the webpage visitor behavior that statistics occurs in described target geographic position; And
The quantity of the webpage visitor behavior occurring according to the geographical position coordinates of described target geographic position with in described target geographic position is determined the web page access thermodynamic chart of described target geographic position.
2. method according to claim 1, is characterized in that, the geographical position coordinates of obtaining described target geographic position comprises:
Detect the webpage visitor behavior of described target geographic position;
Obtain the IP address that described webpage visitor behavior occurs;
Obtain geographical location information corresponding to described IP address;
Obtain the coordinate of geographical location information corresponding to described IP address; And
Geographical position coordinates using the coordinate of described geographical location information as described target geographic position.
3. method according to claim 1, is characterized in that, the geographical position coordinates of obtaining described target geographic position comprises:
Detect the webpage visitor behavior of described target geographic position;
Obtain the IP address that described webpage visitor behavior occurs;
Obtain geographical location information corresponding to described IP address;
Obtain the coordinate of geographical location information corresponding to described IP address;
Judge whether described IP address has corresponding geographical position coordinates;
If described IP address does not have corresponding geographical position coordinates, the geographical position coordinates using the coordinate of described geographical location information as described target geographic position;
If there is corresponding geographical position coordinates described IP address, obtain geographical position coordinates corresponding to described IP address;
Whether the coordinate that judges geographical position coordinates that described IP address is corresponding and described geographical location information is identical;
If the geographical position coordinates that described IP address is corresponding is identical with the coordinate of described geographical location information, the geographical position coordinates using geographical position coordinates corresponding to the coordinate of described geographical location information or described IP address as described target geographic position;
If the geographical position coordinates that described IP address is corresponding is different with the coordinate of described geographical location information, judge that geographical position coordinates corresponding to described IP address is whether in the region of described geographical location information;
If judge geographical position coordinates corresponding to described IP address in the region of described geographical location information, the geographical position coordinates using geographical position coordinates corresponding described IP address as described target geographic position; And
If judge geographical position coordinates corresponding to described IP address not in the region of described geographical location information, the geographical position coordinates using the coordinate of described geographical location information as described target geographic position.
4. method according to claim 1, is characterized in that, the quantity of the webpage visitor behavior that statistics occurs in described target geographic position comprises:
Detect described target geographic position whether webpage visitor behavior occurs;
If described target geographic position generation webpage visitor behavior detected, the quantity of the webpage visitor behavior described target geographic position being occurred increases by 1; And
Calculate the total quantity of the webpage visitor behavior of described target geographic position generation.
5. method according to claim 1, is characterized in that, the quantity of the webpage visitor behavior occurring according to the geographical position coordinates of described target geographic position with in described target geographic position determines that the web page access thermodynamic chart of described target geographic position comprises:
Set up the figure layer of the geographical position coordinates of corresponding described target geographic position; And
The quantity of the webpage visitor behavior occurring according to described target geographic position is determined web page access thermodynamic chart on described figure layer.
6. for a data processing equipment for thermodynamic chart, it is characterized in that, comprising:
The first determining unit, for determining target geographic position;
Acquiring unit, for obtaining the geographical position coordinates of described target geographic position;
Statistic unit, for adding up the quantity of the webpage visitor behavior occurring in described target geographic position; And
The second determining unit, determines the web page access thermodynamic chart of described target geographic position for the quantity of the webpage visitor behavior that occurs according to the geographical position coordinates of described target geographic position with in described target geographic position.
7. device according to claim 6, is characterized in that, described acquiring unit comprises:
Detection module, for detection of the webpage visitor behavior of described target geographic position;
The first acquisition module, the IP address occurring for obtaining described webpage visitor behavior;
The second acquisition module, for obtaining geographical location information corresponding to described IP address;
The 3rd acquisition module, for obtaining the coordinate of geographical location information corresponding to described IP address; And
The 4th acquisition module, for the geographical position coordinates using the coordinate of described geographical location information as described target geographic position.
8. device according to claim 6, is characterized in that, described acquiring unit comprises:
Detection module, for detection of the webpage visitor behavior of described target geographic position;
The first acquisition module, the IP address occurring for obtaining described webpage visitor behavior;
The second acquisition module, for obtaining geographical location information corresponding to described IP address;
The 3rd acquisition module, for obtaining the coordinate of geographical location information corresponding to described IP address;
The first judge module, for judging whether described IP address has corresponding geographical position coordinates;
The 5th acquisition module, when thering is no corresponding geographical position coordinates in described IP address, the geographical position coordinates using the coordinate of described geographical location information as described target geographic position;
The 6th acquisition module, when having corresponding geographical position coordinates in described IP address, obtains geographical position coordinates corresponding to described IP address;
The second judge module, when having corresponding geographical position coordinates in described IP address, judges that whether the coordinate of geographical position coordinates that described IP address is corresponding and described geographical location information is identical;
The 7th acquisition module, for in the time that the coordinate of geographical position coordinates corresponding to described IP address and described geographical location information is identical, the geographical position coordinates using geographical position coordinates corresponding to the coordinate of described geographical location information or described IP address as described target geographic position;
The 3rd judge module, in the time that the coordinate of geographical position coordinates corresponding to described IP address and described geographical location information is different, judges that geographical position coordinates corresponding to described IP address is whether in the region of described geographical location information;
The 8th acquisition module, in the region at described geographical location information in geographical position coordinates corresponding to described IP address time, the geographical position coordinates using geographical position coordinates corresponding described IP address as described target geographic position; And
The 9th acquisition module, in the time that geographical position coordinates corresponding to described IP address is not in the region at described geographical location information, the geographical position coordinates using the coordinate of described geographical location information as described target geographic position.
9. device according to claim 6, is characterized in that, described statistic unit comprises:
Detection module, for detection of the webpage visitor behavior of described target geographic position;
The first computing module, in the time the webpage visitor behavior of described target geographic position being detected, the quantity of the webpage visitor behavior that described target geographic position occurs increases by 1; And
The second computing module, for calculating the total quantity of the webpage visitor behavior that described target geographic position occurs.
10. device according to claim 6, is characterized in that, described the second determining unit comprises:
The first determination module, for determining the figure layer of geographical position coordinates of corresponding described target geographic position; And
The second determination module for according to the quantity of the webpage visitor behavior of described target geographic position generation, is determined web page access thermodynamic chart on described figure layer.
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Denomination of invention: Data processing method and device for heat map Effective date of registration: 20190531 Granted publication date: 20181106 Pledgee: Shenzhen Black Horse World Investment Consulting Co.,Ltd. Pledgor: BEIJING GRIDSUM TECHNOLOGY Co.,Ltd. Registration number: 2019990000503 |
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