CN103957324B - By the method and system that mobile communication terminal and TV programme are mutual - Google Patents

By the method and system that mobile communication terminal and TV programme are mutual Download PDF

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Publication number
CN103957324B
CN103957324B CN201410209239.XA CN201410209239A CN103957324B CN 103957324 B CN103957324 B CN 103957324B CN 201410209239 A CN201410209239 A CN 201410209239A CN 103957324 B CN103957324 B CN 103957324B
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interactive service
communication terminal
mobile communication
information
business
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CN201410209239.XA
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Chinese (zh)
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CN103957324A (en
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高伟
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高伟
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Abstract

The invention discloses a kind of method by mobile communication terminal Yu television program interaction, including: mobile communication terminal carries out image acquisition to the TV image play;Mobile communication terminal is according to the interactive service identification information capture TV image of the TV image information collected and storage the interactive service ID that retrieves mapping;Mobile communication terminal loads the application of corresponding interactive service according to described interactive service ID;And, mobile communication terminal performs business operation according to the operational order received in the application of described interactive service, and obtains business operation result.Correspondingly, a kind of system by mobile communication terminal Yu television program interaction is also disclosed.Use the present invention, the interactive of user and TV programme, the experience sense of enhancing user can be improved.

Description

By the method and system that mobile communication terminal and TV programme are mutual

Technical field

The present invention relates to communication technical field, more particularly, to one by mobile communication terminal with The method and system of television program interaction, and a kind of mobile communication terminal.

Background technology

TV is as the widest traditional media of coverage rate, and it occupies the status of mainstream media always.But, Along with the arrival of rear information age, the "non-group" development trend of entire society, television broadcasting pattern Propagate defect the most obvious.To this end, be proposed in the industry the form of service mutual with TV interaction.When Before, common TV user and TV carry out interactive mutual mode mainly following several form:

1. by for set top box operations, it is achieved telecast demanding, time-moving television program request;

2. by sending note to SMS platform, it is achieved mutual with TV programme;

3. by calling information station's special service number, it is achieved mutual with TV programme;

4. by the Quick Response Code in smart mobile phone scanning TV image, it is achieved mutual with TV programme.

The implementation of above-mentioned 4th kind of form particularly as follows: dispose a set of Web service system on backstage, And Web network address is generated a Quick Response Code, when TV programme are play, this Quick Response Code is superimposed upon TV On screen, user can scan this Quick Response Code by smart mobile phone, automatically opens up intelligence after scanning successfully The browser of mobile phone, enters into backstage Web page, and user is according to the prompting in Web page and interior Hold and carry out next step operation.

But, Quick Response Code is an abstract picture purely, its graphic form nothing itself in all senses, Cannot incorporate with the tv programme picture degree of depth, picture overlay model can only be used so that Quick Response Code and electricity Isolating completely depending on picture, easily causing the suspicion forcing advertisement, if excessively used in TV programme Quick Response Code, extremely affecting user views and admires the experience of TV.

Additionally, after scanning input Quick Response Code, follow-up operation all completes on mobile phone, user regards Line and attention are unrelated with TV image, and the TV interaction therefore realized by Quick Response Code is general all It is functions such as traditional " answer " " microblogging is shared " " comments ", can not experience well and save with live telecast Purpose is interactive.

Summary of the invention

The technical problem to be solved in the present invention is to make user pass through mobile communication terminal and TV programme Interactive simple, convenient, strengthen Consumer's Experience sense.

According to an aspect of the invention, it is provided it is a kind of mutual with TV programme by mobile communication terminal Dynamic method, including:

Mobile communication terminal carries out image acquisition to the TV image play;

Mobile communication terminal is according to the interactive service identification information of the TV image information collected and storage Catch TV image and retrieve the interactive service ID of mapping;

Mobile communication terminal loads the application of corresponding interactive service according to described interactive service ID;

Mobile communication terminal performs business according to the operational order received in the application of described interactive service Operation, and obtain business operation result.

In an alternative embodiment, described method also includes: mobile communication terminal receives interactive service device Issue interactive service identification information and store, wherein, described interactive service identification information includes: figure As identifying information and interactive service ID;Image recognition information, time period information and interactive service ID;Figure As identifying information, the geographical location information of mobile communication terminal and interactive service ID;Or, image is known Other information, time period information, the geographical location information of mobile communication terminal and interactive service ID.

In an alternative embodiment, mobile communication terminal loads corresponding interaction according to described interactive service ID Service application, including: according to described interactive service ID, mobile communication terminal retrieves whether this locality has and institute State interactive service information corresponding for interactive service ID;If be retrieved as, then according to described interactive service Information loads corresponding interactive service application;If being retrieved as not having, then by described interactive service ID Reaching described interactive service device, described mobile communication terminal receives described interactive service device according to described After the interactive service information that interactive service ID retrieves and issues, load according to the interactive service information issued Corresponding interactive service application.

In an alternative embodiment, mobile communication terminal according to the operational order received in described interactive industry Perform business operation in business application, and obtain business operation result, including: mobile communication terminal generates Interactive service picture is also superimposed upon in the TV image captured;Mobile communication terminal receive user for The operational order of interactive service picture;And mobile communication terminal performs corresponding according to described operational order Business operation, and show the business operation result of generation.

In an alternative embodiment, described method also includes: mobile communication terminal by described business operation and/ Or described business operation result will be to TV operation platform by interactive service device feedback;TV operation is put down The result of interactive service is added up after the business operation result receiving each mobile communication terminal by platform And play in TV image.

According to another aspect of the present invention, one is additionally provided by mobile communication terminal and TV Festival The system that mesh is interactive, including mobile communication terminal and interactive service device, wherein:

Interactive service device, mobile for interactive service identification information being distributed to after definition interactive service Communication terminal;

Mobile communication terminal, for carrying out image acquisition to the TV image play;According to collect The interactive service identification information capture TV image of TV image information and storage also retrieves the mutual of mapping Dynamic traffic ID;The application of corresponding interactive service is loaded according to described interactive service ID;And, according to The operational order received performs business operation on described interactive service is applied, and obtains business operation Result.

In an alternative embodiment, described interactive service identification information includes: image recognition information and interaction Traffic ID;Image recognition information, time period information and interactive service ID;Image recognition information, movement The geographical location information of communication terminal and interactive service ID;Or, image recognition information, time period letter Breath, the geographical location information of mobile communication terminal and interactive service ID.

In an alternative embodiment, described mobile communication terminal is additionally operable to described business operation and/or described Business operation result is sent to interactive service device, and described interactive service device is additionally operable to described business behaviour Make and/or described business operation result feedback will be to TV operation platform;Or,

Described interactive service device is additionally operable to give birth at which according to the business operation of described mobile communication terminal The business operation result become feeds back to TV operation platform.

According to another aspect of the invention, additionally provide a kind of mobile communication terminal, including:

Image acquisition units, for carrying out image acquisition to the TV image play;

Capture unit, for catching according to the interactive service identification information of the image information collected and storage Catch TV image;

Recognition unit, for according to the TV image caught and described interactive service identification information identification Go out the interactive service ID mapped;

Interactive service processing unit, should for loading corresponding interactive service according to described interactive service ID With;And, in the application of described interactive service, perform business operation according to the operational order received, And obtain business operation result.

In an alternative embodiment, interactive service identification information is that interactive service device is distributed to mobile communication eventually The interactive service identification information corresponding with interactive service of end, wherein, described interactive service identification information Including: image recognition information and interactive service ID;Image recognition information, time period information and interactive industry Business ID;Image recognition information, the geographical location information of mobile communication terminal and interactive service ID;Or, Image recognition information, time period information, the geographical location information of mobile communication terminal and interactive service ID.

In an alternative embodiment, described interactive service processing unit is right according to described interactive service ID loading Answer interactive service application, including: according to described interactive service ID retrieve this locality whether have with described mutually The interactive service information that dynamic traffic ID is corresponding;If be retrieved as, then according to described interactive service information Load corresponding interactive service by interactive service device to apply;If being retrieved as not having, then by described mutually Dynamic traffic ID is uploaded to described interactive service device, and receives described interactive service device according to described interaction After the corresponding interactive service information that traffic ID retrieves and issues, according to the interactive service information issued Load corresponding interactive service by interactive service device to apply.

In an alternative embodiment, described interactive service processing unit according to the operational order received in institute State and perform business operation in interactive service application, and obtain business operation result, including: generate interaction Business picture is also superimposed upon in the TV image captured;Receive the user behaviour for interactive service picture Instruct;And, perform corresponding business operation according to described operational order, and show the industry of generation Business operating result.

The embodiment of the present invention by the TV image that seizure conforms to a predetermined condition allow to with play The mode that TV image directly triggers is to enter interactive service application, it is not necessary in the TV image play The interactive service identification picture that superposition is special, produces impact from without appreciating the TV of General Visitors. Additionally, due in the scheme of the embodiment of the present invention, mobile communication terminal and TV programme highlights correlations, The interactive service picture of such as mobile communication terminal is added in the TV image caught, and TV programme are broadcast The time put is synchronization with the operating interactive of mobile communication terminal, thus strengthens user and TV programme Interaction, Consumer's Experience sense thus strengthen.

Accompanying drawing explanation

Fig. 1 is the method by mobile communication terminal Yu television program interaction according to embodiments of the present invention Schematic flow sheet.

Fig. 2 is the method by mobile communication terminal Yu television program interaction according to embodiments of the present invention An example.

Fig. 3 is the system by mobile communication terminal Yu television program interaction according to embodiments of the present invention Structural representation.

Fig. 4 is an embodiment of the mobile communication terminal in the system shown in Fig. 3.

Detailed description of the invention

Fig. 1 is the side passing through mobile communication terminal and television program interaction according to an embodiment of the invention The schematic flow sheet of method.As it is shown in figure 1, the method includes:

S101, mobile communication terminal carries out image acquisition to the TV image play;

S102, mobile communication terminal is known according to the interactive service of the TV image information collected and storage Other information capture TV image also retrieves the interactive service ID of mapping;

In embodiments of the present invention, described method also includes: mobile communication terminal receives interactive service Device issue interactive service identification information and store, wherein, described interactive service identification information includes: Image recognition information and interactive service ID;Image recognition information, time period information and interactive service ID; Image recognition information, the geographical location information of mobile communication terminal and interactive service ID;Or, image Identification information, time period information, the geographical location information of mobile communication terminal and interactive service ID.Move The interactive service identification information received is stored by mobile communication terminal.

In embodiments of the present invention, mobile communication terminal can be can access the Internet smart mobile phone, IPAD etc..Networking mode can be 3G, 4G or WIFI etc..Ordinary television receiver can be passed through Or computer broadcasting TV programme.Interactive service device is the interactive TV service server being deployed in the Internet, Mobile communication terminal and TV operation platform all can interact with interactive service device.Content data base Content service is provided for interactive service device.Such as, content gatering and editing personnel's regular update content-data, and It is distributed to interactive service device by content data base.In one embodiment, content data base and interactive clothes It can be to be deployed in set of system that the physics of business device is disposed.

S103, mobile communication terminal loads the application of corresponding interactive service according to described interactive service ID;

In an alternative embodiment, step S103 comprises the steps that mobile communication terminal is according to described interactive service Whether ID retrieval this locality has and described interactive service information corresponding for interactive service ID;If be retrieved as Have, then load corresponding interactive service application according to described interactive service information;If being retrieved as not having, Then described interactive service ID being uploaded to described interactive service device, described mobile communication terminal receives institute After stating the interactive service information that interactive service device is retrieved and issued according to described interactive service ID, according under The interactive service information sent out loads corresponding interactive service application.In an alternative embodiment, Ke Yishi The service resources bag calling the storage of mobile communication terminal side according to interactive service information loads interactive service Application.In another alternative embodiment, can be to download to interactive service device according to interactive service information And call service resources bag to load interactive service application.

S104, mobile communication terminal is held in the application of described interactive service according to the operational order received Row business operation, and obtain business operation result.

In an alternative embodiment, can be that the business operation of execution is sent to interaction by mobile communication terminal Server, the business operation result corresponding with described business operation is sent to described shifting by interactive service device Mobile communication terminal.Or, can be that mobile communication terminal is directly given birth to after performing corresponding business operation Become business operation result.

Alternatively, the method for the embodiment of the present invention can also include step S105, and mobile communication terminal leads to Crossing interactive service device will be to TV operation platform by described business operation result feedback.In alternative embodiment In, it is also possible to it is that described business operation and/or described business operation result are passed through mutually by mobile communication terminal Dynamic server feedback will be to TV operation platform.In an alternative embodiment, described method also includes: electricity Depending on operation platform result to interactive service after the business operation result receiving each mobile communication terminal Carry out adding up and playing in TV image.

Alternatively, interactive service device can according to predetermined strategy periodically to mobile communication terminal issue with Described interactive service resource bag corresponding for interactive service ID.In one embodiment, mobile communication terminal root Loading the application of corresponding interactive service according to described interactive service ID can be that mobile communication terminal is according to institute State interactive service ID after this locality retrieves corresponding interactive service information and interactive service resource bag, adjust Interactive service application is loaded with local interactive service resource bag.

It is described in detail below by mobile communication terminal and the method for television program interaction the one of the present invention Individual example.As in figure 2 it is shown, the method comprises the following steps:

S201, interactive service device is after one interactive service of definition, by predetermined strategy by traffic identification Tables of data (as shown in table 1) is distributed to mobile communication terminal.

Table 1 traffic identification tables of data

Alternatively, business information tables of data (as shown in table 2) can also be sent to by interactive service device Mobile communication terminal.Thus, business information tables of data is stored in mobile communication eventually by cache way End and interactive service device.

Table 2 business information tables of data

In embodiments of the present invention, content data base provides content service for interactive service device.Such as, Content gatering and editing personnel's regular update content-data, and it is distributed to interactive service device by content data base. In one embodiment, the physics of content data base and interactive service device is disposed can be to be deployed in a set of system In system.Specifically, content-data library storage has content resource tables of data (as shown in table 3), content Resource data table can be regularly published to interactive service device.

Table 3 content resource tables of data

Code Title Describe ServiceID Service code 4 integers ServiceDep Business description 20 Chinese characters PicResource Image resource Image path ServiceResource Service resources Resource path version Resource version Resource version information is described

Such as, in an example of the present invention, define one " treasured robbed by mobile phone " by interactive service device Interactive service, interactive service device can generate an interactive service ID, will be corresponding on content data base Red packet picture and service resources carry out persistent storage.Then, corresponding content is sent out by content data base Cloth is to interactive service device.Interactive service device generate corresponding ServiceResource service resources bag and CharResource picture resource identification code.Interactive service device can pass through predetermined strategy will CharResource picture resource identification code, ServiceResource service resources bag etc. are distributed to mobile Communication terminal.In one embodiment, interactive service device can be will be with " mobile phone is robbed by predetermined strategy Precious " traffic identification tables of data (such as table 1) that interactive service is relevant is distributed to mobile communication terminal.So, User catches, by mobile communication terminal, picture of televising and participates in interactive service.

In step S202 of this method example, mobile communication terminal carries out image to aspect of televising Gather.In step S203, mobile communication terminal is according to the image information gathered and the interactive industry of storage Business identifies information capture TV image.Wherein, when catching mode can include image recognition seizure, program Between synchronization catch or positional information seizure etc..In step S204, mobile communication terminal is according to being caught TV image and interactive service identification information retrieval go out map interactive service ID.

Such as, the interactive service identification information being handed down to mobile communication terminal only includes image resource identification Information, such as television station's station symbol or the key feature of the TV image of the image etc. of " treasured robbed by mobile phone ".Relatively Ying Di, the catching mode that mobile communication terminal uses is that image recognition catches.Specifically, mobile communication Terminal is televised image information by camera collection, and the TV of collection can be broadcast by mobile communication terminal The key feature (such as image resource identification code) catching picture putting image information and storage contrasts, The picture of televising once possessing the key feature catching picture occurs, then catch this TV image. Further, the video identification code that mobile communication terminal possesses according to the TV image of this seizure retrieves Corresponding interactive service ID.

And for example, the interactive service identification information being handed down to mobile communication terminal can be to include image recognition Code and seizable time window (the time period identification code as in table 1), then mobile communication terminal needs Mapping just can be found when seizable time window captures the image possessing video identification code Interactive service ID.And for example, the interactive service identification information being handed down to mobile communication terminal can be bag Include the geographical location information of video identification code and mobile communication terminal (as the geographical position in table 1 identifies Code), the mobile communication terminal the most only meeting geographical status requirement captures the figure possessing video identification code During picture, just can find the interactive service ID of mapping.

In step S205, whether the first local retrieval of mobile communication terminal has and this interactive service ID Corresponding interactive service information.If it has, then perform step S208.If it is not, execution step After S206 and step S207, perform step S208.

In step S206, interactive service ID is uploaded to interactive service device by mobile communication terminal.? In the embodiment of the present invention, the mapping of interactive service device is built-in interactive service ID and interactive service information is closed System, can retrieve corresponding interactive service information according to interactive service ID.Interactive service information is permissible Occur with variform.For example, it may be the one of augmented reality (Augmented Reality, AR) Section overlay video, can also be Interactive Experience sense game or the various ways such as K song, all can be mutually Dynamic server generates voluntarily and defines.

In step S207, mobile communication terminal receive interactive service device issue with interactive service ID Corresponding interactive service information.In alternative embodiment of the present invention, interactive service information pushing is given mobile Communication terminal can be the most periodically to be pushed to mobile communication terminal;It can also be real time propelling movement;Also may be used To be part real time propelling movement, part periodically pushes.Content part in interactive service information passes through content Data base is updated.

In step S208, mobile communication terminal loads corresponding interactive service according to interactive service information Application.So, user just can carry out business and application operating.Such as, in " treasured robbed by mobile phone " interactive industry In business, after TV image is caught by mobile communication terminal, augmented reality AR technology can be used, this Meeting one virtual screen " red packet " of automatic superposition in the TV image of the mobile communication terminal screen of sample user, User clicks on the red packet in mobile communication terminal, can play one section of Flash animation, inform that user gets How many red packet integrations.

And for example, in " game of keeping goal " interactive service, after TV image is caught by mobile communication terminal, TV image plays a shooting action, and user makes as experiencing game induction apparatus of mobile communication terminal Go out " to the left " or " to the right " action, if consistent with the follow-up shot direction televised, then point out User keeps goal successfully.

In embodiments of the present invention, mobile communication terminal storage has client data table (as shown in table 4) When mobile communication terminal loads interactive service application according to interactive service information, according to client data The information of table determines whether this mobile communication terminal supports that this interactive service is applied.Alternatively, client Tables of data may also operate as version comparison upgrading, installs number statistics, by IMSI (international mobile subscriber Identification code) identify the effects such as user.

Table 4 client data table

In step S209, mobile communication terminal is by the business behaviour of the business operation performed and/or acquisition It is sent to interactive service device as result.

In step S210, interactive service device according to the strategy of interactive service information and definition by described industry Business operation and/or business operation result are sent to TV operation platform to be existed by corresponding result presentation Televise in picture, it is achieved in the interaction with mobile communication terminal.

Such as, still as a example by two examples in above-mentioned 208 steps:

In " treasured robbed by mobile phone " business, can go out with real-time play in TV image and " have XXX people to rob Arrived red packet " " congratulating the pet name is the user of XXX, before the XX second you to have got an XXX bright red Bag "

In " game of keeping goal " business, can go out with real-time play in TV image and " have XXX people to become Merit is kept goal!" " number kept goal to the left is XX, and the number kept goal to the right is XX "

Correspondingly, present invention also offers and a kind of by mobile communication terminal and television program interaction be System.

Fig. 3 is the system by mobile communication terminal Yu television program interaction according to embodiments of the present invention Structural representation.As it is shown on figure 3, this system includes mobile communication terminal 30 and interactive service device 40.Interactive service device 40, for being distributed to shifting after definition interactive service by interactive service identification information Mobile communication terminal.Mobile communication terminal 30, for carrying out image acquisition to the TV image play;Root According to the interactive service identification information capture TV image of the TV image information collected and storage and retrieve To the interactive service ID mapped;The application of corresponding interactive service is loaded according to described interactive service ID; And, in the application of described interactive service, perform business operation according to the operational order received, and obtain Obtain business operation result.

In embodiments of the present invention, described interactive service identification information includes: image recognition information is with mutual Dynamic traffic ID;Image recognition information, time period information and interactive service ID;Image recognition information, shifting The geographical location information of mobile communication terminal and interactive service ID;Or, image recognition information, time period Information, the geographical location information of mobile communication terminal and interactive service ID.

In an alternative embodiment, mobile communication terminal 30 is additionally operable to described business operation and/or institute State business operation result and be sent to interactive service device 40.Interactive service device 40 is additionally operable to described business behaviour Make and/or described business operation result feedback will be to TV operation platform.

In another alternative embodiment, the business operation of execution is sent to interaction by mobile communication terminal 30 Server 40, interactive service device 40 generates corresponding business operation result also according to described business operation Return to mobile communication terminal 30.Described interactive service device 30 is additionally operable to described business operation result Feed back to TV operation platform.

Fig. 4 is an embodiment of the mobile communication terminal in the system shown in Fig. 3.As shown in Figure 4, Mobile communication terminal 30 includes image acquisition units 310, for the TV image play is carried out image Gather.Image acquisition units 310 can be such as photographic head.Mobile communication terminal 30 also includes and figure The capture unit 320 connected as collecting unit 310, for according to the image information collected and storage Interactive service identification information capture TV image.Mobile communication terminal 30 also includes recognition unit 330, For identifying the interactive industry of mapping according to the TV image caught and described interactive service identification information Business ID.Capture unit 320 is connected with recognition unit 330.Mobile communication terminal 30 also includes mutually Dynamic Service Processing Unit 340, for loading corresponding interactive service application according to described interactive service ID; And, in the application of described interactive service, perform business operation according to the operational order received, and obtain Obtain business operation result.Interactive service processing unit 340 is connected with recognition unit 330.

In an alternative embodiment, interactive service processing unit 340 is right according to described interactive service ID loading Answer interactive service application, including: according to described interactive service ID retrieve this locality whether have with described mutually The interactive service information that dynamic traffic ID is corresponding.If be retrieved as, interactive service processing unit 340 Corresponding interactive service application is loaded according to described interactive service information.If being retrieved as not having, interactive industry Described interactive service ID is uploaded to interactive service device 40 by business processing unit 340.Then interactive service Processing unit 340 receive interactive service device 40 according to described interactive service ID retrieve and issue right The interactive service information answered, and load correspondence according to the interactive service information issued by interactive service device Interactive service application.

In an alternative embodiment, interactive service processing unit 340 according to the operational order received in institute State and perform business operation in interactive service application, and obtain business operation result, including: by perform Business operation is sent to interactive service device, and interactive service device is by the business behaviour corresponding with described business operation Interactive service processing unit is fed back to as result;Or, after performing corresponding business operation, obtain industry Business operating result.

In an alternative embodiment, interactive service processing unit 340 be additionally operable to described business operation and/or Described business operation result feeds back to TV operation platform by interactive service device.

The embodiment of the present invention entry mode mutual with TV interaction uses and directly touches with picture of televising Send out mode carry out and need not in TV image superposition identification picture entrance.Triggering mode includes figure As identifying that seizure, Pgmtime synchronization catch, positional information are correlated with the various ways such as seizure.This " soft Implant " mode, the watching television of General Visitors can not be produced any impact.In the embodiment of the present invention Technical scheme in, mobile communication terminal and TV programme highlights correlations, interrelational form can be strengthen Reality Mobile phone screen picture is added in TV image, it is also possible to be by TV programme play time Between interact synchronization etc. with the operation of mobile communication terminal, thus strengthen the mutual of user and TV programme Dynamic, Consumer's Experience sense thus strengthen.

Although being described in detail about example embodiment and advantage thereof, it should be understood that without departing from the present invention's In the case of spiritual and defined in the appended claims protection domain, these embodiments can be carried out various change Change, substitutions and modifications.For other examples, those of ordinary skill in the art is it should be readily appreciated that keeping While in scope, the order of processing step can change.

Additionally, the range of application of the present invention is not limited to the technique of specific embodiment described in description, machine Structure, manufacture, material composition, means, method and step.From the disclosure, as this area Those of ordinary skill will readily appreciate that, for the technique having existed at present or will having developed later, Mechanism, manufacture, material composition, means, method or step, wherein they execution are right with what the present invention described Answer function that embodiment is substantially the same or the result that acquisition is substantially the same, they can be entered according to the present invention Row application.Therefore, claims of the present invention be intended to by these technique, mechanism, manufacture, material composition, Means, method or step are included in its protection domain.

Claims (8)

1. by a method for mobile communication terminal with television program interaction, including:
Mobile communication terminal carries out image acquisition to the TV image play;
Mobile communication terminal is according to the interactive service identification information of the TV image information collected and storage Catch TV image and retrieve the interactive service ID of mapping;
Mobile communication terminal loads the application of corresponding interactive service according to described interactive service ID;
Mobile communication terminal generates interactive service picture and is superimposed upon in the TV image captured;
Mobile communication terminal receives user's operational order for interactive service picture;
Mobile communication terminal performs corresponding business operation according to described operational order, and shows generation Business operation result;
Mobile communication terminal receives the interactive service identification information of interactive service device issue and stores, its In, described interactive service identification information includes:
Image recognition information and interactive service ID;
Image recognition information, time period information and interactive service ID;
Image recognition information, the geographical location information of mobile communication terminal and interactive service ID;Or,
Image recognition information, time period information, the geographical location information of mobile communication terminal and interactive industry Business ID.
Method the most according to claim 1, it is characterised in that mobile communication terminal is according to described Interactive service ID loads corresponding interactive service application, including:
According to described interactive service ID, mobile communication terminal retrieves whether this locality has and described interactive service Interactive service information corresponding for ID;
If be retrieved as, then load corresponding interactive service application according to described interactive service information;
If being retrieved as not having, then described interactive service ID is uploaded to described interactive service device, described Mobile communication terminal receives what described interactive service device was retrieved according to described interactive service ID and issued After interactive service information, load corresponding interactive service application according to the interactive service information issued.
Method the most according to claim 1, it is characterised in that described method also includes:
Described business operation and/or described business operation result are passed through interactive service by mobile communication terminal Device feedback will be to TV operation platform;
TV operation platform after the business operation result receiving each mobile communication terminal to interactive service Result carry out adding up and play in TV image.
4. a mobile communication terminal, including:
Image acquisition units, for carrying out image acquisition to the TV image play;
Capture unit, for catching according to the interactive service identification information of the image information collected and storage Catch TV image;
Recognition unit, for according to the TV image caught and described interactive service identification information identification Go out the interactive service ID mapped;
Interactive service processing unit, should for loading corresponding interactive service according to described interactive service ID With;And, generate interactive service picture and be superimposed upon in the TV image captured, receiving user's pin Operational order to interactive service picture, and perform corresponding business operation according to described operational order, And show the business operation result of generation;
Wherein, described interactive service identification information be interactive service device be distributed to mobile communication terminal with The interactive service identification information that interactive service is corresponding, wherein, described interactive service identification information includes:
Image recognition information and interactive service ID;
Image recognition information, time period information and interactive service ID;
Image recognition information, the geographical location information of mobile communication terminal and interactive service ID;Or,
Image recognition information, time period information, the geographical location information of mobile communication terminal and interactive industry Business ID.
Mobile communication terminal the most according to claim 4, it is characterised in that described interactive service Processing unit loads corresponding interactive service application according to described interactive service ID, including:
Whether have and described interaction corresponding for interactive service ID according to described interactive service ID retrieval this locality Business information;
If be retrieved as, then load correspondence according to described interactive service information by interactive service device Interactive service is applied;
If being retrieved as not having, then described interactive service ID is uploaded to described interactive service device, and connects Receive the corresponding interactive industry that described interactive service device retrieves according to described interactive service ID and issues After business information, load corresponding interactive service according to the interactive service information issued by interactive service device Application.
Mobile communication terminal the most according to claim 4, it is characterised in that described interactive service Processing unit is additionally operable to described business operation and/or described business operation result are passed through interactive service device Feed back to TV operation platform.
7. by a system for mobile communication terminal with television program interaction, including mobile communication terminal With interactive service device, wherein:
Interactive service device, mobile for interactive service identification information being distributed to after definition interactive service Communication terminal;
Mobile communication terminal, for carrying out image acquisition to the TV image play;According to collect The interactive service identification information capture TV image of TV image information and storage also retrieves the mutual of mapping Dynamic traffic ID;The application of corresponding interactive service is loaded according to described interactive service ID;And, generate Interactive service picture is also superimposed upon in the TV image captured, and receives user for interactive service picture Operational order, and perform corresponding business operation according to described operational order, and show the industry of generation Business operating result;
Described interactive service identification information includes: image recognition information and interactive service ID;Image recognition Information, time period information and interactive service ID;Image recognition information, the geographical position of mobile communication terminal Confidence breath and interactive service ID;Or, image recognition information, time period information, mobile communication terminal Geographical location information and interactive service ID.
System the most according to claim 7, it is characterised in that:
Described mobile communication terminal is additionally operable to send out described business operation and/or described business operation result Give interactive service device, and described interactive service device is additionally operable to described business operation and/or described business Operating result feedback will be to TV operation platform;Or,
Described interactive service device is additionally operable to give birth at which according to the business operation of described mobile communication terminal The business operation result become feeds back to TV operation platform.
CN201410209239.XA 2014-05-17 2014-05-17 By the method and system that mobile communication terminal and TV programme are mutual CN103957324B (en)

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