CN103765472A - System and method for managing customers by using mobile device - Google Patents
System and method for managing customers by using mobile device Download PDFInfo
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- CN103765472A CN103765472A CN201280041855.8A CN201280041855A CN103765472A CN 103765472 A CN103765472 A CN 103765472A CN 201280041855 A CN201280041855 A CN 201280041855A CN 103765472 A CN103765472 A CN 103765472A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
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Abstract
The present invention relates to a system and method for managing customers by using a mobile device, and in particular, to a system and method for managing customers by using a mobile device for dispatching a mobile gift card to potential customers, contacting the potential customers through telemarketing, introducing a mobile homepage assigned to a customer managing company to the potential customers so as to provide various benefits, linking the mobile homepage accessed by the potential customers to the social network service (SNS) account of the customer managing company, and providing information about a terminal or the mobile homepage of the customer managing company close to the potential customers by using a position information search in real time. Accordingly, the potential customer can simply receive various benefits and have continuous communication so that customer management effectiveness can be maximized and a secondary promotion for the customer management company is made possible.
Description
Technical field
The present invention relates to a kind of client management system and method for utilizing mobile device, especially, this client management system that utilizes mobile device and method are by sending mobile device exchange ticket to potential customers, telemarketing etc., contact with potential customers, thereby mobile device webpage from customer account management enterprise to potential customers' introduction that distribute to provides various preferential, the mobile device webpage that potential customers are connected is connected with SNS (social networking service) account of customer account management enterprise, and utilize positional information search, mobile device webpage or the terminating machine information of the customer account management enterprise being close to potential customers are provided in real time, thereby it is various preferential to make potential customers obtain easily, due to can keep with potential customers between continue exchange, therefore can make customer account management maximum effect, thereby realize the continuous publicity to customer account management enterprise.
Background technology
As one of marketing skill of enterprises propagandist stock owned or service, can enumerate telemarketing (Telemarketing, TM), although the ICT (information and communication technology) such as internet are flourishing, telemarketing is still employed as popular Marketing Strategy.
Telemarketing is to attempt communication on telephone by dial wire telephony or wireless telephone to potential customers, or complete by sending SMS (SMS (Short Message Service)) or MMS (MMS (Multimedia Message Service)) etc., if random screening potential customers, the probability of final actual purchase commodity is very low.
; if trial communication on telephone; success rate of communication is lower; even if phone is successfully got through; also often there is situation about hanging up at once after potential customers recognize to be publicity phone; if there is no the independent topic that can share with potential customers, even if converse for the first time successfully, be also difficult to continue successfully to arrive for the second time, converse for the third time.
In order to address these problems, we can consider a kind of method, and this method provides the attraction countermeasure of the certain levels such as exchange ticket or integration to potential customers by trying to be the first, excavate out can be shared with potential customers topic, thereby improve actual purchase probability.
For example, Korean Patent discloses " utilizing marketing system and the marketing method of internet " No. 10-2002-0040183, and it comprises: the database storage survey page; Membership information reservoir stores the regular member's who reaches target mark membership information; Membership information manager extracts and provides target group's membership information from above-mentioned membership information reservoir; Survey result is analyzed and provided to survey analyzer after being transfused to survey result; After the target group's of controller application extraction associated sample survey membership information, and according to provided membership information, the survey page having stored to above-mentioned database transmissions, control above-mentioned survey analyzer the survey result data receiving is analyzed, and survey analysis result is provided.
But, the description of No. 10-2002-0040183 is disclosed according to Korean Patent, although by giving potential customers by certain mark, thereby select target client, but be only also utilize the clients' that respond survey information or make it use in advance target commodity, but potential customers are not easy to respond survey, and to use in advance the client of target commodity are the clients that had purchase intention, therefore fail to provide special attraction countermeasure.
Simultaneously, it not is for No. 10-2002-0040183 comprehensively to grasp from diversified viewpoint the technology of potential customers' tendency that Korean Patent discloses, as the recent booming mobile device webpage that can be connected to from mobile device is associated with customer account management, or by social networking service (Social Network Service, SNS) integrate with customer account management, or positional information search is associated with customer account management etc.
Summary of the invention
Technical problem
Problem to be solved by this invention is to overcome the problems referred to above, grasps and after potential customers send mobile device exchange ticket, whether has got mobile device exchange ticket; The information such as mobile device exchange ticket whether have been used, and trial and potential customers' telephone relation etc. on this basis, both be based on the independent topic that can share with potential customers, and potential customers can receive benefits by mode easily, thereby improve customer account management effect.
Second problem to be solved by this invention is to overcome the problems referred to above, to the client who is considered to possess actuals purchase potentiality more than certain level, introduce the mobile device webpage that distributes customer account management enterprise, by mobile device webpage, send the integration of variety of way, thereby the lasting communication between application and potential customers, by customer account management maximum effect.
The 3rd problem to be solved by this invention is to overcome the problems referred to above, by potential customers, the mobile device webpage of connection is connected with the SNS account of customer account management enterprise, customer account management enterprise registers to Information Bulletin Board data of running etc. in SNS account simultaneously, thereby maximized continuous the effect of publicity plays in Jiang Dui customer account management enterprise.
The 4th problem to be solved by this invention is to overcome the problems referred to above, after potential customers' search is positioned at the customer account management company information of own close position scope, the terminating machine information of mobile device info web or customer account management enterprise etc. is provided, thereby makes potential customers can grasp easily the contiguous location of business or directly contact with self-employed worker, business employee etc.
Problem solution
The present invention relates to a kind of client management system that utilizes mobile device, it comprises: corporate member's terminating machine, management server, individual member's terminating machine, above-mentioned corporate member's terminating machine is transferred to management server by management objectives customer information, from above-mentioned management server, receive mobile device exchange ticket and send object information, the related information transmission that mobile device webpage is generated is given above-mentioned management server, from above-mentioned management server, receives the relevant information of mobile device webpage connection and new review information, above-mentioned management server is from above-mentioned corporate member's terminating machine receiving management target customer information, to individual member's terminating machine transmission mobile equipment exchange ticket certification page information, if authenticate complete, just to above-mentioned individual member's terminating machine, send mobile device exchange ticket, mobile device exchange ticket is sent to object information and be transferred to above-mentioned corporate member's terminating machine, after the mobile device webpage generation relevant information of reception from above-mentioned corporate member's terminating machine, generate mobile device webpage, above-mentioned individual member's terminating machine transmission mobile equipment webpage navigation information to mobile device webpage target goal client, mobile device webpage join dependency information and new review information are transferred to above-mentioned corporate member's terminating machine, above-mentioned individual member's terminating machine authenticates from above-mentioned management server receives mobile device exchange ticket certification page information, from above-mentioned management server, receive mobile device exchange ticket, from above-mentioned management server receives mobile device webpage navigation information, connect mobile device webpage.
Now, the feature of above-mentioned management server is, it comprises: advertising campaign management equipment and management of webpage equipment, above-mentioned advertising campaign management equipment receives and forms the management objectives customer information that mobile device exchange ticket provides target from above-mentioned corporate member's terminating machine, from above-mentioned corporate member's terminating machine, receive mobile device webpage target goal customer information, to above-mentioned individual member's terminating machine transmission mobile equipment exchange ticket certification page information, if authenticate complete, to above-mentioned individual member's terminating machine, send mobile device exchange ticket, mobile device exchange ticket is sent to object information and be transferred to above-mentioned corporate member's terminating machine, above-mentioned management of webpage equipment generates mobile device webpage after receiving the mobile device webpage generation relevant information from above-mentioned corporate member's terminating machine, above-mentioned individual member's terminating machine transmission mobile equipment webpage navigation information and quick response (Quick Response to mobile device webpage target goal client, QR) code information, mobile device webpage join dependency information and new review information are transferred to above-mentioned corporate member's terminating machine, for the mobile device webpage activity of above-mentioned individual member's terminating machine, according to certain benchmark, send integration.
And now, the feature of above-mentioned management of webpage equipment is: when receive from the new review information for mobile device webpage of above-mentioned corporate member's terminating machine SNS connection application time, to SNS server transmission connection application.
Simultaneously, the present invention relates to a kind of client management system that utilizes mobile device, it comprises: corporate member's terminating machine, management server, individual member's terminating machine, corporate member's terminating machine generates related information transmission to management server by mobile device webpage, from above-mentioned management server, receives mobile device webpage join dependency information and new review information, management server generates mobile device webpage after receiving the mobile device webpage generation relevant information from above-mentioned corporate member's terminating machine, to mobile device webpage target goal client individual member terminating machine transmission mobile equipment webpage navigation information, mobile device webpage join dependency information and new review information are transferred to above-mentioned corporate member's terminating machine, reception is applied for above-mentioned corporate member's terminating machine positional information search from above-mentioned individual member's terminating machine, and with interior above-mentioned corporate member's terminating machine communication, give above-mentioned individual member's terminating machine by the above-mentioned individual member's terminating machine certain distance of distance, individual member's terminating machine connects mobile device webpage from above-mentioned management server receives mobile device webpage navigation information, positional information search application to the transmission of above-mentioned management server to above-mentioned corporate member's terminating machine, receive from above-mentioned management server be positioned at certain distance with above-mentioned corporate member's terminating machine information.
Meanwhile, the present invention relates to a kind of client management method that utilizes mobile device, it comprises: (A) step, and management server receives and forms the management objectives customer information that mobile device exchange ticket provides target from corporate member's terminating machine; (B) step, above-mentioned management server is to individual member's terminating machine transmission mobile equipment exchange ticket certification page information, if authenticate completely, to above-mentioned individual member's terminating machine, sends mobile device exchange ticket; (C) step, above-mentioned management server sends object information by mobile device exchange ticket and is transferred to above-mentioned corporate member's terminating machine; (D) step, above-mentioned management server receives mobile device webpage generates relevant information and generates mobile device webpage from above-mentioned corporate member's terminating machine; (E) step, above-mentioned management server is to above-mentioned individual member's terminating machine transmission mobile equipment webpage navigation information of mobile device webpage target goal client; (F) step, above-mentioned management server is transferred to above-mentioned corporate member's terminating machine by mobile device webpage join dependency information and new review information.
Now, it is characterized in that: in above-mentioned (D) step and (E), also comprise (D1) step between step, above-mentioned management server receives mobile device webpage target goal customer information from above-mentioned corporate member's terminating machine.
And now, it is characterized in that: after above-mentioned (F) step, also comprise (F1) step, when above-mentioned management server receives from the SNS connection application of the new review information for mobile device webpage of above-mentioned corporate member's terminating machine, to SNS server transmission connection application.
Meanwhile, the present invention relates to a kind of client management method that utilizes mobile device, it comprises: (A ') step, and management server receives mobile device webpage generates relevant information and generates mobile device webpage from corporate member's terminating machine; (B ') step, above-mentioned management server is to individual member's terminating machine transmission mobile equipment webpage navigation information of mobile device webpage target goal client; (C ') step, above-mentioned management server is transferred to above-mentioned corporate member's terminating machine by mobile device webpage join dependency information and new review information; (D ') step, above-mentioned management server receives the positional information search application for above-mentioned corporate member's terminating machine from above-mentioned individual member's terminating machine; (E ') step, above-mentioned management server offers above-mentioned individual member's terminating machine by the above-mentioned individual member's terminating machine certain distance of distance with the positional information of interior above-mentioned corporate member's terminating machine, is convenient to the mobile device webpage that above-mentioned individual member's terminating machine can connect above-mentioned corporate member's terminating machine.
The effect of invention
According to the present invention, grasp is to whether getting mobile device exchange ticket after potential customers send mobile device exchange ticket, whether using mobile device exchange ticket etc., and on this basis, attempt carrying out telephone relation with potential customers, thereby can both be based on the independent topic that can share with potential customers, and potential customers can receive benefits by mode easily, so the present invention has the effect that improves customer account management.
According to the present invention, by possess the client of actuals purchase potentiality more than certain level to consideration, introduce and distribute the mobile device webpage of customer account management enterprise, by mobile device webpage, send the integration of the form of enriching, thereby the lasting communication between application and potential customers, so the present invention can be by customer account management maximum effect.
According to the present invention, the mobile device webpage that potential customers are connected is connected with the SNS account of customer account management enterprise, the Information Bulletin Board data of customer account management corporate operation etc. is registered in SNS account simultaneously, so successional the effect of publicity that the present invention can Jiang Dui customer account management enterprise maximizes.
According to the present invention, when potential customers search be positioned at own close position on customer account management company information after, provide the terminating machine information of mobile device info web or customer account management enterprise etc., so the present invention has the effect that makes potential customers can grasp easily the contiguous location of business or directly contact with self-employed worker, business employee etc.
Accompanying drawing explanation
Fig. 1 is illustrative by preferred embodiment of the present invention, the relevant one-piece construction figure that utilizes the client management system of mobile device.
Fig. 2 is the detailed structure view of illustrative by preferred embodiment of the present invention, relevant advertising campaign management equipment.
Fig. 3 is the detailed structure view of illustrative by preferred embodiment of the present invention, relevant management of webpage equipment.
Fig. 4 is the detailed structure view of illustrative by preferred embodiment of the present invention, relevant position information providing device.
Fig. 5 is illustrative by preferred embodiment of the present invention, the relevant overall flow figure that utilizes the client management method of mobile device.
Fig. 6 is the detail flowchart of illustrative by preferred embodiment of the present invention, relevant mobile device exchange ticket advertising campaign management phase.
Fig. 7 is the detail flowchart in illustrative by preferred embodiment of the present invention, relevant mobile device management of webpage stage.
Fig. 8 is the detail flowchart of illustrative by preferred embodiment of the present invention, relevant position information providing device.
Embodiment
Before particular content required for the present invention is implemented in explanation, be based on a kind of principle, this principle is that inventor is for the invention of the method explanation oneself of the enough the bests of energy, and can, for the concept that is used in term in this specification and claims book or word and definitely defines term, use the implication of technological thought according to the invention and concept to make an explanation.
And must understand, in the present invention, known function and to the detailed description of its structure by purport judgement of the present invention is brought in unnecessary situation about obscuring, will omit this detailed description.
Below, illustrative to preferred embodiment of the present invention with reference to Fig. 1～Fig. 4, to utilize mobile device client management system is elaborated.
Fig. 1 is illustrative by preferred embodiment of the present invention, the relevant one-piece construction figure that utilizes the client management system of mobile device; Fig. 2 is the detailed structure view of illustrative by preferred embodiment of the present invention, relevant advertising campaign management equipment; Fig. 3 is the detailed structure view of illustrative by preferred embodiment of the present invention, relevant management of webpage equipment; Fig. 4 is the detailed structure view of illustrative by preferred embodiment of the present invention, relevant position information providing device.
As shown in Figure 1 to 4, client management system illustrative by preferred embodiment of the present invention, that utilize mobile device comprises: corporate member's terminating machine 100, management server 200, individual member's terminating machine 300 and SNS server 400.
First, corporate member's terminating machine 100 is the terminating machines that wish to use the corporate member (enterprise or self-employed worker etc.) of the customer account management service that preferred embodiment of the present invention provides, management objectives customer information is transferred to management server 200, from management server 200, receives mobile device exchange ticket and send object information.
Simultaneously, mobile device webpage is generated to relevant information with corporate member's terminating machine 100 and mobile device webpage target goal customer information is transferred to management server 200, from management server 200, receives QR (response fast) code information, mobile device webpage join dependency information and new bulletin board review information.
In preferred embodiment of the present invention, for convenience object, corporate member's terminating machine 100 is set as the terminating machines such as PC (PC) or Intelligent mobile equipment, be recommended as Intelligent mobile equipment, but also can be set as the terminating machine that server is managed by corporate member, can build the customer account management database that comprises management objectives customer information.
Simultaneously, corporate member's terminating machine 100 comprises that following positional information provides service required GNSS receiver, GNSS receiver is connected by comprising wired or wireless internet with independent Navsat, according to the satellite-orbit information receiving (Ephemeris), derive coordinate of the satellite position, and derive customer location coordinate on the basis of the coordinate of the satellite position of deriving.
Corporate member's kind has no particular limits, can be insurance company or securities broker company or the local various industries using telemarketing (TeleMarketing) as one of customer account management mode, small-scales such as catering trade, merchandising business be from doing business enterprise.
Specifically, corporate member's terminating machine 100 is transferred to management server 200 by the management objectives customer information of the screened target for customer account management, management objectives customer information can comprise the various information that corporate member takes from customers' place, and comprises the telephone number of individual member's terminating machine 300 (client terminal machine).
Corporate member's terminating machine 100 receives mobile device exchange ticket guiding note transmitting time, transmission result, the certification page tie-time of individual member's terminating machine 300, the mobile device exchange ticket of individual member's terminating machine 300 is got the time, whether reality is used the various information such as mobile device exchange ticket from management server 200, on the basis of these information, carry out telemarketing, thus can by with the shared mobile device exchange ticket associated topic of potential customers by marketing maximizing efficiency.
Now, the kind of mobile device exchange ticket guiding note, can be, such as SMS (SMS (Short Message Service)), MMS (MMS (Multimedia Message Service)), LMS (long message service), URL-SMS or sending out notice etc., the situation that is referred to as below " guiding note " is identical therewith.
Especially, URL-SMS information means the information of the mode that SMS combines with portable terminal computer wireless Internet information, means and transmits the WAP page to can connect easily the guiding note of wireless Internet simultaneously.
Certainly, the kind of guiding note of the present invention is not limited to mentioned kind, but is to set according to any mode of certain information that can lead certainly.
Simultaneously, corporate member's terminating machine 100 sends on the basis of object information at mobile device exchange ticket, the client's screening that needs is further continued to customer account management is mobile device webpage target goal client, and for these clients, by the communication continuing by distributing to the mobile device webpage of corporate member's terminating machine 100, thus the sale that can keep continuing basis.
For example, to mobile device webpage target goal client, can there is variety of way, as being set as, get individual member's terminating machine 300 of mobile device exchange ticket, or be set as connecting in the stipulated time after sending mobile device exchange ticket guiding note individual member's terminating machine 300 etc. of certification page.
And, management server 200 is that it comprises: advertising campaign management equipment 210, management of webpage equipment 220, position information providing device 230, member management equipment 240 and database 250 by the server of the running side of the illustrative customer account management service of preferred embodiment of the present invention.
210 management of advertising campaign management equipment are for the mobile device exchange ticket advertising campaign of individual member's terminating machine 300, and it comprises: customer information receiving equipment 211, certification page guide device 212, additional information receiving equipment 213, advertising campaign provide equipment 214 and advertising campaign information providing apparatus 215.
It is the target of customer account management that customer information receiving equipment 211 receives screened from corporate member's terminating machine 100, and becomes the management objectives customer information that target is provided of mobile device exchange ticket.
Especially, customer information receiving equipment 211 receives mobile device webpage target goal customer information from corporate member's terminating machine 100, the mobile device webpage guiding note of being managed by management of webpage equipment 220 to individual member's terminating machine 300 transmissions of mobile device webpage target goal client.
Mobile device webpage target goal client is, comprehensive analysis after following mobile device exchange ticket transmission object information, be considered to actual purchase probability quite high, whether the client that therefore need to carry out lasting customer account management, can using getting mobile device exchange ticket, send after mobile device exchange ticket guiding note certification page tie-time etc. and apply as basis for estimation.
Simultaneously, in preferred embodiment of the present invention, mobile device webpage target goal customer information is set to from corporate member's terminating machine 100 and receives, but the present invention is not limited thereto, according to the judgment standard of having set, also can be set as being determined by customer information receiving equipment 211.
Certification page guide device 212 is together transferred to individual member's terminating machine 300 by mobile device exchange ticket advertising campaign relevant information and the certification page information that can get mobile device exchange ticket, recommends the certification page information that advertising campaign management equipment 210 is provided as the transmission of guiding note.
Additional information receiving equipment 213 is received in the required supplemental information of the marketing of enterprise from individual member's terminating machine 300, be recommended in and on the certification page that advertising campaign management equipment 210 provides, receive the additional information by 300 inputs of individual member's terminating machine, receive after additional information, the mobile device exchange ticket of complementarity is provided.
The authentication code of individual member's terminating machine 300 is provided on the certification page that advertising campaign provides equipment 214 to provide in advertising campaign management equipment 210, such as telephone number, is completed after authentication, just to individual member's terminating machine 300, provide mobile device exchange ticket.
Advertising campaign information providing apparatus 215 sends object information by mobile device exchange ticket and is transferred to corporate member's terminating machine 100, and mobile device exchange ticket sends object information and can comprise: mobile device exchange ticket guiding note transmitting time, whether send successfully, the certification page tie-time of individual member's terminating machine 300 is, the mobile device exchange ticket of individual member's terminating machine 300 is got time, actual information such as mobile device exchange ticket of using whether.
Supplement, advertising campaign provides the kind of the mobile device exchange ticket that equipment 214 provides to have no particular limits, and individual member is after getting mobile device exchange ticket, and actual access sales field can be used in commodity purchasing.
But, the recommend customers information receiving devices 211 such as detailed conditions of the kind of mobile device exchange ticket or the advertising campaign of mobile device exchange ticket together receive from corporate member's terminating machine 100 and management objectives customer information, the condition that also can provide equipment 214 to set according to advertising campaign.
Then, management of webpage equipment 220 is for managing the mobile device webpage of being distributed to corporate member's terminating machine 100 by management server 200, and it comprises: info web receiving equipment 221, webpage generate equipment 222, announcement apparatus 223, connection device 224 and integration managing equipment 225.
Info web receiving equipment 221 receives mobile device webpage from corporate member's terminating machine 100 and generates relevant information, to utilize in the generation at mobile device webpage.
Mobile device webpage generates relevant information, such as corporate member's information, skin information (mobile network's basic templates), merchandise news, board information etc.
Simultaneously, in preferred embodiment of the present invention, mobile device webpage generates relevant information and is set as receiving from corporate member's terminating machine 100, but the present invention is not limited thereto, info web receiving equipment 221 can utilize according to different specific enterprise members or the mobile device webpage of set overall generate relevant information.
Webpage generates equipment 222 and generates on relevant information basis at mobile device webpage, generates specific enterprise member's mobile device webpage, and generates QR (response fast) code.
Therefore, the webpage that corporate member can provide by management server 200, with cheap cost, publicize easily stock owned or service, except online Media, can also publicize mobile device web page address or QR code by various printed matters or catalogue, thereby can absorb various potential customers.
Announcement apparatus 223 regularly or at any time by mobile device webpage join dependency communication to corporate member's terminating machine 100, especially by new bulletin board review information by guiding SMS notification to corporate member's terminating machine 100.
Mobile device webpage join dependency information can be, such as access number, repeated accesses quantity, tie-time, connection page surface informations etc. at most, corporate member can, on the basis of these mobile device webpage join dependency information, keep best customer account management.
On bulletin board on mobile device webpage, carry out the purchase of relevant commodity, advertising campaign, information etc. or utilize consulting, application, reservation etc., if from individual member's terminating machine 300 registration post, the new comment such as follow-up, order application, reservation application, calling application, just by its real-time informing to corporate member's terminating machine 100, thereby can make corporate member realize fastext, process.
Connection device 224, for the new bulletin board review information of mobile device webpage, especially for Information Bulletin Board review information, to SNS server 400 transmission connection applications, thereby can register in the SNS account of corporate member's terminating machine 100.
The bulletin board of mobile device webpage is roughly divided into service bulletin board and Information Bulletin Board, it is the bulletin board that can be registered with the purchase of underlying commodity, advertising campaign, information etc. or utilize the comment such as consulting, application, reservation that service bulletin board can be understood as, and Information Bulletin Board can be understood as the bulletin board of the comment that is the propaganda materials that can register relevant extensive stock, advertising campaign, information etc., other postscript etc.
SNS by such corporate member's terminating machine 100 connects, client can be in SNS service easily real-time confirmation corporate member introduce or the various data of publicity, as select corporate member future service time reference use.
Meanwhile, connection device 224, from the SNS connection application of individual member's terminating machine 300 receptions for the new bulletin board review information of mobile device webpage, to SNS server 400 transmission connection applications, thereby can register in individual member's SNS account.
Integration managing equipment 225 is sent integration according to certain benchmark to individual member's terminating machine 300, and by the integration information of sending regularly or at any time, recommendation is to send constantly at integration, with the form of the note that leads, is transferred to individual member's terminating machine 300.
For example, can after scores accumulated, notify, after being connected to specific mobile device webpage when individual member's terminating machine 300, send 1000 minutes, after the new comment of individual member's terminating machine 300 registration is to the bulletin board of mobile device webpage, send 2000 minutes, after individual member's terminating machine 300 proposes commodity purchasing application or applies for using mobile device exchange ticket or integration by the actual sales field of access, send 5000 and grade.
The integration that integration managing equipment 225 is sent can be sent with the condition of setting according to the corporate member of application generation mobile device webpage, and individual member can obtain the preferential of regulation by it, so performance provides the function of the motivation of continuous access mobile device webpage.
Then, position information providing device 230 offers individual member's terminating machine 300 in real time by the positional information of corporate member's the location of business or corporate member's terminating machine 100, and it comprises: search application receiving equipment 231, search equipment 232 and search information providing apparatus 233.
Search application receiving equipment 231 to individual member's terminating machine 300 show can searching position information webpage, and receive the input of 300 pairs of specific search words of individual member's terminating machine.
For example, the search word being transfused to has: " coffee brand shop ", " Korea S's cooking shop ", " western-style restaurant ", " mobile device " etc., individual member's terminating machine 300 can be grasped the position, the location of business of contiguous relevant industries or business employee or self-employed worker's position in real time afterwards.
Individual member's terminating machine 300 recommendations of application location information search are the terminating machines that is provided the client of the guiding of mobile device exchange ticket or mobile device info web, and the present invention is not limited thereto certainly.
Search equipment 232 is according to the positional information search application from individual member's terminating machine 300, and detection range individual member's terminating machine 300 certain radius are with interior corporate member's the location of business or corporate member's terminating machine 100.
The mode of the positional information of search equipment 232 searching enterprise member terminal machines 100 can have various ways, but can adopt the mode of the position coordinates that utilizes the coordinate of the satellite position receive from corporate member's terminating machine 100 and corporate member's terminating machine 100.
Search information providing apparatus 233 will offer individual member's terminating machine 300 with interior corporate member's the location of business or corporate member's terminating machine 100 information in real time apart from individual member's terminating machine 300 certain radius.
Specifically, search information providing apparatus 233 provides on cartographic information with the form combining with cartographic information, and take the position of individual member's terminating machine 300 is benchmark, indicates contiguous corporate member's the location of business or corporate member's terminating machine 100 information.
Especially, suggested position information providing apparatus 230, on the basis of the information being managed by management of webpage equipment 220, indicates the corporate member's who is assigned with mobile device webpage the location of business or corporate member's terminating machine 100 information.
When individual member clicks behind the location of business searching on individual member's terminating machine 300, the mobile device webpage that is assigned to the location of business will be connected to, after clicking corporate member's terminating machine 100, be connected to equally on the mobile device webpage of corporate member's terminating machine 100, individual member can grasp relevant this corporate member's details easily thus.
Especially, according to the present invention, due to the positional information of the corporate member's terminating machine 100 being close to individual member being provided in real time, therefore individual member can or send mobile device note etc. by the self-employed worker in trial and mobile device or business employee call, thereby be in direct contact with it, consult, or buy easily commodity or service.
Then, member management equipment 240 receives membership information from corporate member's terminating machine 100 or individual member's terminating machine 300, carries out the login process of corporate member's terminating machine 100 or individual member's terminating machine 300 on mobile device webpage.
Finally, database 250 stores various information, and its composition comprises: member information database, advertising campaign information database and webpage information data storehouse.
Member information database stores corporate member or individual member's various membership informations, it can be, such as company information, personal information, additional information, member ID, password, SNS accounts information etc., especially store corporate member's positional information, when relevant information stores the information after renewal after changing.
Advertising campaign information database stores mobile device exchange ticket advertising campaign relevant information, it can be, such as management objectives customer information, certification page information, mobile device exchange ticket, send object information, mobile device exchange ticket advertising campaign details etc., when relevant information stores the information after renewal after changing.
Webpage information data storehouse stores mobile device webpage relevant information, it can be, such as mobile device webpage target goal customer information, mobile device webpage, generate relevant information, QR code information, mobile device webpage join dependency information, new bulletin board review information, each individual member's integration information etc., when relevant information stores the information after renewal after changing.
And, individual member's terminating machine 300 be by the illustrative customer account management of preferred embodiment of the present invention serve required management objectives client, mobile device webpage utilizes client or positional information search service to utilize client's terminating machine, from management server 200, receive mobile device exchange ticket advertising campaign relevant information and the certification page information that can get mobile device exchange ticket simultaneously, authentication information and additional information are transferred to management server 200, from management server 200, get mobile device exchange ticket.
Meanwhile, individual member's terminating machine 300 connects mobile device webpage from management server 200 receives mobile device webpage guiding note, registers new bulletin board comment on the mobile device webpage connecting, and registration SNS connection application, receives integration and send information.
And meanwhile, individual member's terminating machine 300 is transferred to management server 200 by corporate member's the location of business to oneself being close to or the positional information of corporate member's terminating machine 100 search application, from management server 200 receiving position information Search Results.
It is the Intelligent mobile equipment that can show mobile device webpage that individual member's terminating machine 300 is recommended, but the present invention is not limited thereto.
Simultaneously, individual member's terminating machine 300 comprises that above-mentioned positional information provides service required GNSS receiver, GNSS receiver is connected by comprising wired or wireless internet with independent Navsat, according to the satellite-orbit information receiving (Ephemeris), derive coordinate of the satellite position, and derive customer location coordinate on the basis of the coordinate of the satellite position of deriving.
And, SNS server 400 is servers of the running side of social networking service (Social Network Service), the connection application receiving new bulletin board review information from management server 200, be connected on corporate member's terminating machine 100 or individual member's terminating machine 300, thereby on SNS, confirm new bulletin board comment.
The kind of the SNS that SNS server 400 provides has no particular limits, and can be such as Twitter, Facebook, Me2day etc.
According to above-mentioned by the regulation of the illustrative client management system of preferred embodiment of the present invention, can pass through the advertising campaign of mobile device exchange ticket, keep at ordinary times and potential customers between contact point, by for the higher potential customers of actual purchase probability, by mobile device webpage, carry out lasting two-way communication, thereby can expect the lifting of sales volume of complementarity, and by with being connected of SNS, the effect of publicity is maximized.
Client's position, also can with more favorably condition, buy commodity by the preferential of mobile device exchange ticket by name, the mode easily connecting by mobile device webpage by name, commodity or the advertising campaign information of search is wished in contact in detail, and can receive certain integration in connection mobile device webpage, each stages such as new bulletin board comment, purchase commodity of making, therefore can save time and cost.
And, in potential customers' position, can real-time search and the own contiguous corporate member location of business or self-employed worker, the employee's that does business etc. position, the mobile device webpage that connects easily this corporate member, or contact with self-employed worker, business employee's terminating machine, therefore can in moving process, also can easily buy commodity or the service of wanting.
Below, client management method illustrative to preferred embodiment of the present invention with reference to Fig. 5～Fig. 8, that utilize mobile device is elaborated.
Fig. 5 is for illustrative about utilizing the overall flow figure of the client management method of mobile device by preferred embodiment of the present invention, Fig. 6 is the detail flowchart of illustrative by preferred embodiment of the present invention, relevant mobile device exchange ticket advertising campaign management process, Fig. 7 is the detail flowchart of illustrative by preferred embodiment of the present invention, relevant mobile device management of webpage step, and Fig. 8 is the detail flowchart of illustrative by preferred embodiment of the present invention, relevant position information providing device.
First, as shown in Figure 5, the mobile device exchange ticket advertising campaign of 210 pairs of individual member's terminating machines 300 of advertising campaign management equipment of management server 200 manages S10.
With reference to 6 pairs of S10 steps of figure, be elaborated as follows:
First, the customer information receiving equipment 211 of management server 200 becomes the management objectives customer information that target is provided (S11 step) of mobile device exchange ticket from corporate member's terminating machine 100 receives the screened target for customer account management.
Thereafter, the certification page guide device 212 of management server 200 is together transferred to individual member's terminating machine 300 (S12 step) by mobile device exchange ticket advertising campaign relevant information and the certification page information that can get mobile device exchange ticket.
In the certification page information of S12 step transmission, can comprise that individual member's terminating machine 300 can input the additional information input page information of additional information.
Thereafter, when individual member's terminating machine 300 is inputted the authentication code of individual member's terminating machine 300 on certification page, for example, input telephone number, complete after authentication, the advertising campaign of management server 200 provides equipment 214 to provide mobile device exchange ticket (S13 step) to individual member's terminating machine 300.
Thereafter, the advertising campaign information providing apparatus 215 of management server 200 sends object information by mobile device exchange ticket and is transferred to corporate member's terminating machine 100 (S14 step).
The mobile device exchange ticket of S14 step sends object information and comprises: mobile device exchange ticket guiding note transmitting time, transmission result, the certification page tie-time of individual member's terminating machine 300, the mobile device exchange ticket of individual member's terminating machine 300 are got the time, whether reality is used the information such as mobile device exchange ticket.
Then, as shown in Figure 5, the mobile device webpage that 210 pairs of the management of webpage equipment of management server 200 are distributed to corporate member's terminating machine 100 manages (S20 step).
With reference to 7 pairs of S20 steps of figure, be elaborated as follows:
First, the info web receiving equipment 221 of management server 200 receives mobile device webpage from corporate member's terminating machine 100 and generates relevant information (S21 step).
The mobile device webpage of S21 step generates relevant information, such as corporate member's information, skin information (mobile network's basic templates), merchandise news, board information etc.
Thereafter, the webpage of management server 200 generates equipment 222 and at mobile device webpage, generates on the basis of relevant information, generates specific enterprise member's mobile device webpage, and generates QR (response fast) code (S22 step).
Thereafter, the customer information receiving equipment 211 of management server 200 receives mobile device webpage target goal customer information from corporate member's terminating machine 100, to individual member's terminating machine 300 transmission mobile device webpage guiding notes (S23 step) of mobile device webpage target goal client.
Thereafter, the announcement apparatus 223 of management server 200 regularly or is at any time transferred to corporate member's terminating machine 100 by mobile device webpage join dependency information, especially new bulletin board review information is passed through to guiding SMS notification to corporate member's terminating machine 100 (S24 step).
The mobile device webpage join dependency information of S24 step can be, such as access number, repeated accesses quantity, tie-time, connection page surface informations etc. at most.
And, on bulletin board on mobile device webpage, carry out the purchase of relevant commodity, advertising campaign, information etc. or utilize consulting, application, reservation etc., if from individual member's terminating machine 300 registration post, the new comment such as follow-up, order application, reservation application, calling application, just by its real-time informing to corporate member's terminating machine 100, thereby the fastext that can realize corporate member is processed.
Thereafter, the integration managing equipment 225 of management server 200 is sent integration according to certain benchmark to individual member's terminating machine 300, and by the integration information of sending regularly or at any time, recommendation is to send constantly at integration, with the form of the note that leads, is transferred to individual member's terminating machine 300 (S25 step).
Supplement, the connection device 224 of management server 200 receives after the SNS connection application for the new bulletin board review information of mobile device webpage, to SNS server 400 transmission connection applications, thereby can register in corporate member or individual member's SNS account (S26 step).
Finally, as shown in Figure 5, the position information providing device 230 of management server 200 offers individual member's terminating machine 300 (S30 step) by the location of business or corporate member's terminating machine 100 positional informations of the corporate member with individual member's terminating machine 300 vicinities.
With reference to 8 pairs of S30 steps of figure, be elaborated as follows:
First, the search application receiving equipment 231 of management server 200 to individual member's terminating machine 300 show can searching position information webpage, and be transfused to specific search word (S31 step) by individual member's terminating machine 300.
Thereafter, the search equipment 232 of management server 200 is according to the positional information search application from individual member's terminating machine 300, and detection range individual member's terminating machine 300 certain radius are with interior corporate member's the location of business or corporate member's terminating machine 100 (S32 step).
Thereafter, the search information providing apparatus 233 of management server 200 will offer individual member's terminating machine 300 (S33 step) with interior corporate member's the location of business or corporate member's terminating machine 100 positional informations in real time apart from individual member's terminating machine 300 certain radius.
Specifically, the positional information being provided provides on cartographic information with the form combining with cartographic information, and take the position of individual member's terminating machine 300 is benchmark, indicates contiguous corporate member's the location of business or corporate member's terminating machine 100 information.
Although as above illustrate and illustrate the required preferred embodiment of illustration technological thought of the present invention, but the present invention is not limited to structure and the effect of above-mentioned diagram and explanation, every those of ordinary skill in the art all should understand, under the prerequisite without prejudice to technical conceive of the present invention, can be to the various changes of the invention process and modification.Therefore, within all suitable changes and modification and equivalent all should be regarded as belonging to scope of the present invention.
Claims (8)
1. a client management system that utilizes mobile device, it comprises:
Corporate member's terminating machine (100), management server (200) and individual member's terminating machine (300);
Above-mentioned corporate member's terminating machine (100) is transferred to above-mentioned management server (200) by management objectives customer information, from above-mentioned management server (200), receive mobile device exchange ticket and send object information, the related information transmission that mobile device webpage is generated is given above-mentioned management server (200), from above-mentioned management server (200), receives mobile device webpage join dependency information and new review information;
Above-mentioned management server (200) is from above-mentioned corporate member's terminating machine (100) receiving management target customer information, to individual member's terminating machine (300) transmission mobile equipment exchange ticket certification page information, if authenticate complete, to above-mentioned individual member's terminating machine (300), send mobile device exchange ticket, mobile device exchange ticket is sent to object information and be transferred to above-mentioned corporate member's terminating machine (100), from above-mentioned corporate member's terminating machine (100), receiving mobile device webpage generates relevant information, generate mobile device webpage, above-mentioned individual member's terminating machine (300) transmission mobile equipment webpage navigation information to mobile device webpage target goal client, mobile device webpage join dependency information and new review information are transferred to above-mentioned corporate member's terminating machine (100),
Above-mentioned individual member's terminating machine (300) authenticates from above-mentioned management server (200) receives mobile device exchange ticket certification page information, from above-mentioned management server (200), receive mobile device exchange ticket, from above-mentioned management server (200) receives mobile device webpage navigation information, connect mobile device webpage.
2. the client management system that utilizes mobile device as claimed in claim 1, is characterized in that above-mentioned management server (200) comprising:
Advertising campaign management equipment (210), from above-mentioned corporate member's terminating machine (100), receive and form the management objectives customer information that mobile device exchange ticket provides target, from above-mentioned corporate member's terminating machine (100), receive mobile device webpage target goal customer information, to above-mentioned individual member's terminating machine (300) transmission mobile equipment exchange ticket certification page information, if authenticate complete, to above-mentioned individual member's terminating machine (300), send mobile device exchange ticket, mobile device exchange ticket is sent to object information and be transferred to above-mentioned corporate member's terminating machine (100);
Management of webpage equipment (220), from above-mentioned corporate member's terminating machine (100), receiving mobile device webpage generates relevant information, generate mobile device webpage, above-mentioned individual member's terminating machine (300) transmission mobile equipment webpage navigation information and quick response code information to mobile device webpage target goal client, mobile device webpage join dependency information and new review information are transferred to above-mentioned corporate member's terminating machine (100), for the mobile device webpage activity of above-mentioned individual member's terminating machine (300), according to certain benchmark, send integration.
3. the client management system that utilizes mobile device instrument as claimed in claim 2, it is characterized in that above-mentioned management of webpage equipment (220) is when the SNS connection application receiving from the new review information for mobile device webpage of above-mentioned corporate member's terminating machine (100), to SNS server (400) transmission connection application.
4. a client management system that utilizes mobile device, it comprises:
Corporate member's terminating machine (100), management server (200) and individual member's terminating machine (300);
The related information transmission that above-mentioned corporate member's terminating machine (100) generates mobile device webpage, to management server (200), receives mobile device webpage join dependency information and new review information from above-mentioned management server (200);
Above-mentioned management server (200) receives mobile device webpage from above-mentioned corporate member's terminating machine (100) and generates relevant information, generate mobile device webpage, individual member's terminating machine (300) transmission mobile equipment webpage navigation information to mobile device webpage target goal client, mobile device webpage join dependency information and new review information are transferred to above-mentioned corporate member's terminating machine (100), from above-mentioned individual member's terminating machine (300), receive the positional information search application for above-mentioned corporate member's terminating machine (100), to with interior above-mentioned corporate member's terminating machine (100) communication, give above-mentioned individual member's terminating machine (300) apart from above-mentioned individual member's terminating machine (300) certain distance,
Described individual member's terminating machine (300) is from above-mentioned management server (200) receives mobile device webpage navigation information, connect mobile device webpage, positional information search application to above-mentioned management server (200) transmission for above-mentioned corporate member's terminating machine (100), from above-mentioned management server (200) receive be positioned at certain distance with above-mentioned corporate member's terminating machine (100) information.
5. a client management method that utilizes mobile device, it comprises:
(A) step, management server (200) receives and forms the management objectives customer information that mobile device exchange ticket provides target from corporate member's terminating machine (100);
(B) step, above-mentioned management server (200) is to individual member's terminating machine (300) transmission mobile equipment exchange ticket certification page information, if authenticate completely, to above-mentioned individual member's terminating machine (300), sends mobile device exchange ticket;
(C) step, above-mentioned management server (200) sends object information by mobile device exchange ticket and is transferred to above-mentioned corporate member's terminating machine (100);
(D) step, above-mentioned management server (200) receives mobile device webpage from above-mentioned corporate member's terminating machine (100) and generates relevant information, generates mobile device webpage;
(E) step, above-mentioned management server (200) is to above-mentioned individual member's terminating machine (300) transmission mobile equipment webpage navigation information of mobile device webpage target goal client;
(F) step, above-mentioned management server (200) is transferred to above-mentioned corporate member's terminating machine (100) by mobile device webpage join dependency information and new review information.
6. the client management method that utilizes mobile device as claimed in claim 5, is characterized in that:
Between above-mentioned (D) step and described (E) step, also comprise, (D1) step, above-mentioned management server (200) receives mobile device webpage target goal customer information from above-mentioned corporate member's terminating machine (100).
7. the client management method that utilizes mobile device as claimed in claim 5, is characterized in that:
After above-mentioned (F) step, also comprise (F1) step, when above-mentioned management server (200) receives from above-mentioned corporate member's terminating machine (100) for the SNS connection application of the new review information of mobile device webpage, to SNS server (400) transmission connection application.
8. a client management method that utilizes mobile device, it comprises:
(A ') step, management server (200) receives mobile device webpage from corporate member's terminating machine (100) and generates relevant information, generates mobile device webpage;
(B ') step, above-mentioned management server (200) is to individual member's terminating machine (300) transmission mobile equipment webpage navigation information of mobile device webpage target goal client;
(C ') step, above-mentioned management server (200) is transferred to above-mentioned corporate member's terminating machine (100) by mobile device webpage join dependency information and new review information;
(D ') step, above-mentioned management server (200) receives the positional information search application for above-mentioned corporate member's terminating machine (100) from above-mentioned individual member's terminating machine (300);
(E ') step, above-mentioned management server (200), by offering above-mentioned individual member's terminating machine (300) apart from above-mentioned individual member's terminating machine (300) certain distance with the positional information of interior above-mentioned corporate member's terminating machine (100), is convenient to the mobile device webpage that above-mentioned individual member's terminating machine (300) can connect above-mentioned corporate member's terminating machine (100).
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020120008244A KR101170987B1 (en) | 2012-01-27 | 2012-01-27 | Customer relationship management system using mobile device and method therefor |
| KR10-2012-0008244 | 2012-01-27 | ||
| PCT/KR2012/007049 WO2013111937A1 (en) | 2012-01-27 | 2012-09-03 | System and method for managing customers by using mobile device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103765472A true CN103765472A (en) | 2014-04-30 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201280041855.8A Pending CN103765472A (en) | 2012-01-27 | 2012-09-03 | System and method for managing customers by using mobile device |
Country Status (3)
| Country | Link |
|---|---|
| KR (1) | KR101170987B1 (en) |
| CN (1) | CN103765472A (en) |
| WO (1) | WO2013111937A1 (en) |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| KR101339930B1 (en) * | 2013-05-24 | 2013-12-10 | (주) 예드림티피에스 | Mileage management system using a mobile device and method therefor |
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- 2012-01-27 KR KR1020120008244A patent/KR101170987B1/en active IP Right Grant
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Also Published As
| Publication number | Publication date |
|---|---|
| WO2013111937A1 (en) | 2013-08-01 |
| KR101170987B1 (en) | 2012-09-13 |
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