CN103763342A - Method and system for achieving ad_exchange user mapping based on operator data - Google Patents
Method and system for achieving ad_exchange user mapping based on operator data Download PDFInfo
- Publication number
- CN103763342A CN103763342A CN201310741342.4A CN201310741342A CN103763342A CN 103763342 A CN103763342 A CN 103763342A CN 201310741342 A CN201310741342 A CN 201310741342A CN 103763342 A CN103763342 A CN 103763342A
- Authority
- CN
- China
- Prior art keywords
- user
- address
- exchange
- request
- uid
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Abstract
The invention relates to the technical field of network communication, and discloses a method and system for achieving ad_exchange user mapping based on operator data. According to the method and system, the IP address of a user can correspond to a user ID, the user IP can be correlated with AD_ID through an advertisement transaction platform and a user matching module, and then the user ID can correspond to the AD_ID through the IP. In addition, all internet surfing behaviors of the ID can be collected through a network device of an operator, the internet surfing behaviors of the user can be accurately described by analyzing an internet surfing log of the user, and according to the UID, the matched advertisement information is pushed to the user through the recommendation technology.
Description
Technical field
The invention belongs to network communications technology field, be specifically related to a kind of method and system that operator's data combine with internet data.
Background technology
Along with popularizing of the Internet, Internet advertising and conventional ads contrast, its portion is increasing, adds the application of large data technique, and accurate advertisement technology is by industry-wide adoption.It is all based on cookie technology that the technology that general accurate advertisement adopts aspect consumer positioning at present realizes, and cookie ID, as user's unique identification, follows the tracks of user's internet log according to cookie, thereby realize, user's analysis is reached to object accurately.But cookie itself is effective property, and current most of browser all provides the function of removing cookie, therefore by cookie, cannot obtain user's long-term information, also better consumer positioning just.
This programme carrys out consumer positioning based on the carrier side user ID that surfs the Net, this ID is that operator is the unique identification that user provides services on the Internet, and can not change, thereby can reach Long-term analysis user internet log at viability, completing user is analyzed, and reaches the effect that advertisement accurately is thrown in.
Summary of the invention
In view of this, the invention provides a kind of method and system of realizing ad_exchange user's mapping based on operator's data, to reach the object to user's precise positioning.
For achieving the above object, the invention provides a kind of method that realizes ad_exchange user's mapping based on operator's data, it comprises the following steps:
Data acquisition unit gathers user's Internet data, analyzes the UID and the IP address that obtain this user from these data, sends to customer data base;
When user accesses object website by the network equipment of operator, the ID that the terminal that the online IP address that comprises user in the http request wherein sending and ad_exchange are this user arranges, i.e. AD_ID;
Webpage is initiated ad-request to ad_exchange, comprises user's online IP address and AD_ID in this request;
Advertisement transaction platform ad_exchange gets after ad-request, and IP and AD_ID are sent to user's matching module, and user's matching module, according to IP address, matches user's UID in customer data base, realizes the coupling of AD_ID and UID.
Further, before gathering user Internet data, user's online sends to username and password the account management system of operator, be verified rear account management system distribute an IP address to this user for online.
Further, analysis user internet log obtains user profile accurately, and according to UID, by recommended technology, is that this user delivers the advertising message matching.
Meanwhile, the present invention also provides a kind of system that realizes ad_exchange user's mapping based on operator's data, and it comprises following part:
Data acquisition unit for gathering user's Internet data, is analyzed the UID and the IP address that obtain this user from these data, sends to customer data base;
HTTP send-request unit, for sending http request, the ID that the terminal that the online IP address that wherein comprises user in http request and ad_exchange are this user arranges, i.e. AD_ID when user accesses object website by the network equipment of operator;
Ad-request device, for initiating ad-request to ad_exchange, comprises user's online IP address and AD_ID in this request;
User's coalignment, for getting after ad-request at advertisement transaction platform ad_exchange, receive the IP and the AD_ID that by ad_exchange, are sent, and according to IP address, in customer data base, match user's UID address, realize the coupling of AD_ID and UID.
Further, this system also comprises following part:
For user's username and password is sent to the account management system of operator, be verified rear account management system distribute an IP address to this user for online.。
Further, this system also comprises following part:
HTTP send-request unit, for the network equipment access object website by operator, wherein carries user's online IP address in http request.
Further, also comprise following part:
Ad-request device, initiates ad-request for ad_exchange, and the IP address and the ad_exchange that carry user online be the cookie ID that this user arranges, and this request is sent to third party's application platform.
Further, this system also comprises following part:
Advertisement pushing device, obtains user profile accurately for analysis user internet log, and according to UID, by recommended technology, is that this user delivers the advertising message matching.
Accompanying drawing explanation
Fig. 1 be the embodiment of the present invention based on operator's data, realize the system configuration schematic diagram of ad_exchange user mapping;
Fig. 2 be the embodiment of the present invention based on operator's data, realize the method flow diagram of ad_exchange user mapping.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described.Obviously, described embodiment is for implementing preferred embodiments of the present invention, and described description is to illustrate that rule of the present invention is object, not in order to limit scope of the present invention.Protection scope of the present invention should with claim the person of being defined be as the criterion, based on the embodiment in the present invention, the every other embodiment that those of ordinary skills obtain under the prerequisite of not making creative work, belongs to the scope of protection of the invention.
With reference to Fig. 1, wherein show according to the embodiment of the present invention based on operator's data, realize the system construction drawing of ad_exchange user mapping, be described as follows.
This system comprises ustomer premises access equipment, for surfing the Net for user; Carrier network devices, provides network support for accessing object website for user; Data acquisition unit, for gathering user surf the Net user account UID and the IP of use; Customer data base, for storing the user data such as UID that data acquisition unit collects and IP; Advertisement transaction platform, the AD_ID that is this user assignment for IP address based on user and advertisement transaction platform obtains user's accounts information UID by user's matching module, and the internet log based on all time periods of user, describe more exactly user's natural quality, social property, hobby and current purchase intention, realize and precisely throw in advertisement to user.
With reference to Fig. 2, wherein show the method flow diagram of realizing ad_exchange user's mapping according to the embodiment of the present invention based on operator's data, it mainly, by the Internet data of operator is combined and realized with the Internet ad_exchange data, is described as follows.
S1: user online sends to username and password the account management system of operator, be verified rear account management system can distribute an IP address to this user for online;
S2: data acquisition unit gathers user's Internet data analyzes the UID and the IP address that obtain this user from these data, sends to customer data base;
S3: when Internet user accesses object website by the network equipment of operator, the ID(AD_ID that the terminal that the online IP address that comprises user in the http request wherein sending and ad_exchange are this user arranges);
S4: webpage can be initiated ad-request to ad_exchange, comprises user's online IP address and AD_ID in this request;
S5: advertisement transaction platform ad_exchange gets after ad-request, can send to user's matching module by IP and AD_ID, and user's matching module, according to IP address, matches user's UID in customer data base, realizes the coupling of AD_ID and UID;
S6: obtaining user profile accurately by analysis user internet log, as user's natural quality, social property, hobby and current purchase intention, and according to UID, is that this user delivers the advertising message matching by recommended technology.
Correspondingly, the present invention also provides a kind of system that realizes ad_exchange user's mapping based on operator's data, is described as follows.
Dispensing device, for sending to the username and password of user's online the account management system of operator;
Data acquisition unit for gathering user's Internet data, is analyzed the UID and the IP address that obtain this user from these data, sends to customer data base;
HTTP send-request unit, for sending http request, the ID(AD_ID that the terminal that the online IP address that wherein comprises user in http request and ad_exchange are this user arranges when user accesses object website by the network equipment of operator);
Ad-request device, for initiating ad-request to ad_exchange, comprises user's online IP address and AD_ID in this request;
User's coalignment, for getting after ad-request at advertisement transaction platform ad_exchange, receive the IP and the AD_ID that by ad_exchange, are sent, and according to IP address, in customer data base, match user's UID address, realize the coupling of AD_ID and UID;
Advertisement pushing device, for obtaining user profile accurately by analysis user internet log, as user's natural quality, social property, hobby and current purchase intention, and according to UID, by recommended technology, be that this user delivers the advertising message matching.。
Seen from the above description, the present invention is except being mapped user's IP address and user ID, can also collect by the network equipment of operator all internet behaviors of this ID, in the process gathering, weed out user's private data, by analysis user internet log, can user's internet behavior be had accurately and be described, then by the ID of the entrained ad_exchange of the ad-request when inferior user's online, correspond to user profile, and then be that this user delivers the advertising message matching by recommended technology.
Although the present invention discloses as above in the mode of most preferred embodiment, but not with it, limit the present invention, those skilled in the art without departing from the spirit and scope of the present invention, change arbitrarily and change can do.The scope that protection scope of the present invention is only limited by appended claims is as the criterion.
Claims (6)
1. a method that realizes ad_exchange user's mapping based on operator's data, is characterized in that, comprises the following steps:
Data acquisition unit gathers user's Internet data, analyzes the UID and the IP address that obtain this user from these data, sends to customer data base;
When user accesses object website by the network equipment of operator, the ID that the terminal that the online IP address that comprises user in the http request wherein sending and ad_exchange are this user arranges, i.e. AD_ID;
Webpage is initiated ad-request to ad_exchange, comprises user's online IP address and AD_ID in this request;
Advertisement transaction platform ad_exchange gets after ad-request, and IP and AD_ID are sent to user's matching module, and user's matching module, according to IP address, matches user's UID in customer data base, realizes the coupling of AD_ID and UID.
2. the method for claim 1, is characterized in that:
Before gathering user Internet data, further comprising the steps of: user's online sends to username and password the account management system of operator, be verified rear account management system distribute an IP address to this user for online.
3. method as claimed in claim 2, is characterised in that, also comprises step:
Analysis user internet log obtains user profile accurately, and according to UID, by recommended technology, is that this user delivers the advertising message matching.
4. a system that realizes ad_exchange user's mapping based on operator's data, is characterized in that, comprises following part:
Data acquisition unit for gathering user's Internet data, is analyzed the UID and the IP address that obtain this user from these data, sends to customer data base;
HTTP send-request unit, for sending http request, the ID that the terminal that the online IP address that wherein comprises user in http request and ad_exchange are this user arranges, i.e. AD_ID when user accesses object website by the network equipment of operator;
Ad-request device, for initiating ad-request to ad_exchange, comprises user's online IP address and AD_ID in this request;
User's coalignment, for getting after ad-request at advertisement transaction platform ad_exchange, receive the IP and the AD_ID that by ad_exchange, are sent, and according to IP address, in customer data base, match user's UID address, realize the coupling of AD_ID and UID.
5. system as claimed in claim 4, is characterized in that, also comprises following part:
Dispensing device, for user's username and password being sent to the account management system of operator, be verified rear account management system distribute an IP address to this user for online.
6. system as claimed in claim 5, is characterized in that, also comprises following part:
Advertisement pushing device, obtains user profile accurately for analysis user internet log, and according to UID, by recommended technology, is that this user delivers the advertising message matching.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310741342.4A CN103763342B (en) | 2013-12-27 | 2013-12-27 | The method and system of ad_exchange user's mapping is realized based on carrier data |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310741342.4A CN103763342B (en) | 2013-12-27 | 2013-12-27 | The method and system of ad_exchange user's mapping is realized based on carrier data |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103763342A true CN103763342A (en) | 2014-04-30 |
| CN103763342B CN103763342B (en) | 2015-09-30 |
Family
ID=50530501
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310741342.4A Active CN103763342B (en) | 2013-12-27 | 2013-12-27 | The method and system of ad_exchange user's mapping is realized based on carrier data |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103763342B (en) |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104410532A (en) * | 2014-12-12 | 2015-03-11 | 携程计算机技术（上海）有限公司 | Server and log filtering method thereof |
| CN106575410A (en) * | 2015-02-02 | 2017-04-19 | Sk 普兰尼特有限公司 | Terminal apparatus and operation method therefor |
| CN106656934A (en) * | 2015-11-03 | 2017-05-10 | 中国移动通信集团公司 | User identity mapping method and user identity mapping device based on operator gateway log |
| CN108038714A (en) * | 2017-11-29 | 2018-05-15 | 链家网（北京）科技有限公司 | Advertisement promotion processing method and processing device |
| CN108648003A (en) * | 2018-04-28 | 2018-10-12 | 北京聚通达科技股份有限公司 | Precision launches advertisement and launches data statistics, effect tracking |
| CN109428944A (en) * | 2017-08-22 | 2019-03-05 | 智能管道科技有限公司 | Promote method, equipment, system and the storage medium of targeted content transmission |
| CN110213202A (en) * | 2018-03-01 | 2019-09-06 | 腾讯科技（深圳）有限公司 | Mark encryption matching process and device, identification processing method and device |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1386236A (en) * | 2000-05-31 | 2002-12-18 | 株式会社Ntt都科摩 | Method and system for distributing advertisements over network |
| CN101674323A (en) * | 2008-09-10 | 2010-03-17 | 华为技术有限公司 | Push service negotiation method and device, and push service system |
| WO2012001807A1 (en) * | 2010-07-01 | 2012-01-05 | 株式会社フォーサイド・ドット・コム | Advertisement distribution server and advertisement distribution method |
| CN103124263A (en) * | 2013-01-14 | 2013-05-29 | 华为技术有限公司 | Advertisement serving system, advertisement serving device and advertisement server |
-
2013
- 2013-12-27 CN CN201310741342.4A patent/CN103763342B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1386236A (en) * | 2000-05-31 | 2002-12-18 | 株式会社Ntt都科摩 | Method and system for distributing advertisements over network |
| CN101674323A (en) * | 2008-09-10 | 2010-03-17 | 华为技术有限公司 | Push service negotiation method and device, and push service system |
| WO2012001807A1 (en) * | 2010-07-01 | 2012-01-05 | 株式会社フォーサイド・ドット・コム | Advertisement distribution server and advertisement distribution method |
| CN103124263A (en) * | 2013-01-14 | 2013-05-29 | 华为技术有限公司 | Advertisement serving system, advertisement serving device and advertisement server |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104410532A (en) * | 2014-12-12 | 2015-03-11 | 携程计算机技术（上海）有限公司 | Server and log filtering method thereof |
| CN106575410A (en) * | 2015-02-02 | 2017-04-19 | Sk 普兰尼特有限公司 | Terminal apparatus and operation method therefor |
| CN106656934A (en) * | 2015-11-03 | 2017-05-10 | 中国移动通信集团公司 | User identity mapping method and user identity mapping device based on operator gateway log |
| CN106656934B (en) * | 2015-11-03 | 2020-02-14 | 中国移动通信集团公司 | User identifier mapping method and device based on operator gateway log |
| CN109428944A (en) * | 2017-08-22 | 2019-03-05 | 智能管道科技有限公司 | Promote method, equipment, system and the storage medium of targeted content transmission |
| CN109428944B (en) * | 2017-08-22 | 2023-12-26 | 诺瓦蒂克科技有限公司 | Method, apparatus, system and storage medium for facilitating targeted content delivery |
| CN108038714A (en) * | 2017-11-29 | 2018-05-15 | 链家网（北京）科技有限公司 | Advertisement promotion processing method and processing device |
| CN110213202A (en) * | 2018-03-01 | 2019-09-06 | 腾讯科技（深圳）有限公司 | Mark encryption matching process and device, identification processing method and device |
| CN110213202B (en) * | 2018-03-01 | 2021-10-15 | 腾讯科技（深圳）有限公司 | Identification encryption matching method and device, and identification processing method and device |
| CN108648003A (en) * | 2018-04-28 | 2018-10-12 | 北京聚通达科技股份有限公司 | Precision launches advertisement and launches data statistics, effect tracking |
Also Published As
| Publication number | Publication date |
|---|---|
| CN103763342B (en) | 2015-09-30 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103763342B (en) | The method and system of ad_exchange user's mapping is realized based on carrier data | |
| US10116796B2 (en) | Real-time communications-based internet advertising | |
| US20110276408A1 (en) | Personality Profile Markers for Targeted Ads as a Method and a System | |
| US11288710B2 (en) | Analyzing the advertisement bidding-chain | |
| CN105930540A (en) | Data processing system | |
| US20170076322A1 (en) | System and Method for Identifying User Habits | |
| CN103533530A (en) | Cross-device user corresponding and user tracking methods and systems | |
| CN103177380A (en) | Method and device for optimizing advertisement delivery effect by combining user groups and pre-delivery | |
| CN103780613B (en) | By the method and system that fixed network associates with mobile network user | |
| JP6086687B2 (en) | Collective targeting system and method using IP address bandwidth | |
| US20190019222A1 (en) | User/group servicing based on deep network analysis | |
| CN104754611A (en) | User perception evaluation method and system | |
| CN104640114A (en) | Verification method and device of access request | |
| CN103139137A (en) | Method and device for providing network service | |
| CN108028768A (en) | The method and system of application version is installed by short-range communication | |
| CN104486326A (en) | Authentication method for recognizing access network by using wechat | |
| CN104717079A (en) | Network flow data processing method and device | |
| CN103179205B (en) | A kind of advertisement push system based on the Internet | |
| AU2016292955A1 (en) | A method and system for tailoring a product based on user interactions | |
| CN105788055A (en) | Voting system and method for social networking site | |
| US10217142B1 (en) | Selective solicitation of user feedback for digital goods markets | |
| US8805964B2 (en) | Universal website preference management | |
| CN104333575A (en) | Method of pushing commercial advertisement via wifi on intelligent device | |
| US10277709B2 (en) | Determining a visitation profile for a user | |
| CN102014123A (en) | Mobile terminal-based page monitoring method and system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C53 | Correction of patent of invention or patent application | ||
| CB03 | Change of inventor or designer information |
Inventor after: Cui Jingjing Inventor after: Lin Jiajie Inventor after: Li Chunhua Inventor after: Shou Chunbai Inventor before: Cui Jingjing Inventor before: Lin Jiajie Inventor before: Li Chunhua Inventor before: Shou Chunbai Inventor before: Liu Lina |
|
| COR | Change of bibliographic data |
Free format text: CORRECT: INVENTOR; FROM: CUI JINGJING LIN JIAJIE LI CHUNHUA SHOU CHUNBAI LIU LINA TO: CUI JINGJING LIN JIAJIE LI CHUNHUA SHOU CHUNBAI |
|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |