CN103761584B - Method and system for carrying out information issue adjustment according to information resource hot spots - Google Patents
Method and system for carrying out information issue adjustment according to information resource hot spots Download PDFInfo
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Abstract
The invention discloses a method and system for carrying out information issue adjustment according to information resource hot spots. The method includes the steps that data of quantity of demand of different information platforms for information resources are monitored and recorded, the data of quantity of demand of all the information platforms are quantized, and service demand factor information of all the information platforms is generated; publishing amount data of different types of information resources are acquired from issuing servers of the information resources, service demand factor information hot spots, corresponding to the information resources, of the information platforms are quantized, hot spot factor information of various types of information resources is generated, hot spot factors of the information resources are divided according to the areas to which the information platforms belong, and area hot spot factor information of the corresponding areas is generated; sampling fitting processing is performed, area hot spot reference data of the corresponding areas are obtained, and the issuing amount of the information resources on the information platforms in the areas is adjusted. The method and system solve the problem that because accurate quantized data are lacking in analysis and prediction of fluctuation characteristics of the information resources in different areas, the information issuing is difficult to adjust.
Description
Technical field
The application is related to multimedia information management field, specifically, is related to one kind to carry out letter according to information resources focus
The method and system of breath issue adjustment.
Background technology
With the fast development of information technology, the mode that people obtain information has occurred and that change：From traditional books, report
The modes such as paper, broadcast, then become to be watched all kinds of TV programme and accessed by terminal by television terminal to interconnect
The mode of net obtains abundant information resources（Such as：Advertisement, news, video etc.）, the acquisition of information has become people's life, learns
The irreplaceable important steps of aspect such as habit, social and amusement and recreation.
Information resources focus, specifically refers to various information and delivers the demand in different platform, and information resources focus is anti-
The concerned degree of different information is reflected, the degree of contention and saturation degree of various information has also been reflected indirectly, for example：With advertisement
（Information）As a example by, advertisement, widely to the publicity measures of public's transmission information, is used in every field as open, due to
The equipment such as TV, computer, mobile terminal have become the important channel that people obtain information, therefore, become in order to good
Advertisement putting window, the advertisement of different field can be propagated rapidly and in large area in the displaying of the platforms such as internet, TV station,
So as to reach the purpose of advertising provider's " publicizing widely ", the advertisement that different advertising providers is issued is flat in a certain area
On platform（Such as：BTV）, and BTV's audience ratings is higher, the focus of the advertising message shown on its platform also compared with
It is high.
, it is necessary to accurately hold advertising message resource stock and the want advertisement of different regions for advertising provider
Between supply-demand relationship --- the i.e. focus coefficient of different regions, advertising provider needed according to the different situations of supply-demand relationship,
Effectively distribute advertising message resource stock；Improve and optimize the flow that advertising resource is subscribed and advertising resource discharges so that whole
Individual process is more accurate and automates.
In the prior art, the various fluctuation characteristics that the accurate quantized data of shortage is sold advertising message are analyzed, single
It is pure faintly to use various perceptual experience conclusions, so as to the ripple of each regional advertising message resource cannot precisely be understood and grasped
Dynamic feature so that subscribed to follow-up advertising message and dispensing is all affected, and, lack the advertisement regional for each and believe
The quantitative prediction of resource supply and demand is ceased, advertising message resource supply-demand relationship will be caused extremely uneven in various regions distribution.
In sum, how to solve to lack wave characteristic of the accurate quantized data to information resources in different regions is carried out
Analysis prediction, it is difficult to be adjusted to information issue, it is technical problem urgently to be resolved hurrily to become.
The content of the invention
In view of this, technical problems to be solved in this application there is provided one kind row information is entered according to information resources focus
The method and system of adjustment are issued, is entered with solving to lack wave characteristic of the accurate quantized data to information resources in different regions
Row analysis prediction, it is difficult to the problem being adjusted to information issue.
In order to solve the above-mentioned technical problem, row information issue adjustment is entered according to information resources focus this application discloses one kind
Method, it is characterised in that including：
Demand data of the different information platforms to described information resource is monitored and records, to the need of each information platform
The amount of asking data carry out quantification treatment, generate the service demand factor information of each information platform；
The issue amount data of different types of described information resource, root are obtained from the publisher server of described information resource
According to the service demand factor information of the corresponding described information platform of issue amount data and the information resources of described information resource, carry out
Focus quantification treatment, generates the focus coefficient information of all types of described information resources, and according to belonging to described information platform
The focus coefficient of regional classification described information resource, the regional hot spot coefficient information in generation correspondence area；
Regional hot spot coefficient information to the correspondence area carries out sampling process of fitting treatment, obtains the area of correspondence this area
Focus reference data, described information platform of the described information resource in this area is adjusted according to the regional hot spot reference data
Issue amount.
Preferably, the regional hot spot coefficient information to the correspondence area carries out sampling process of fitting treatment, obtains to should ground
The regional hot spot reference data in area, further for：
Regional hot spot coefficient information to correspondence area is believed according to preset time cycle condition, the regional hot spot coefficient
The short-term fluctuation of breath growth state and the regional hot spot coefficient information carries out linear sampling process of fitting treatment, obtains to should
The regional hot spot reference data in area.
Preferably, the regional hot spot coefficient information to correspondence area is hot according to preset time cycle condition, the area
Dot factor information increases state and the short-term fluctuation of the regional hot spot coefficient information carries out linear sampling process of fitting treatment, obtains
Take correspondence this area regional hot spot reference data, further for：
Regional hot spot coefficient information to correspondence area is year periodic condition according to the preset cycle, to the ground
Area's focus coefficient information carries out linear sampling process of fitting treatment, generates the reference data data of this area's focus coefficient information, right
The regional hot spot coefficient information increases state and the short-term fluctuation of the regional hot spot coefficient information carries out linear sampling
Process of fitting treatment, generates the growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information respectively, and according to
The growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information carry out school to the reference data data
Standard, obtains the regional hot spot reference data of correspondence this area.
Preferably, the service demand factor information, further for：
By the total issue amount of the target requirement amount of each described information platform different types of described information resource corresponding with its
Ratio constitute service demand factor information.
Preferably, the regional hot spot coefficient information, further for：
The corresponding focus coefficient information of all described information resources is made with capacity in area as belonging to described information platform
For the regional hot spot coefficient information that the average value of weighting is constituted.
In order to solve the above-mentioned technical problem, enter row information issue according to information resources focus disclosed herein as well is one kind to adjust
Whole system, mutually couples with information platform and publisher server, it is characterised in that the system includes：Service demand factor unit, focus
Coefficient elements and issue adjustment unit, wherein,
The service demand factor unit, for monitoring and records demand of the different described information platforms to described information resource
Amount data, the demand data to each information platform carries out quantification treatment, generates the service demand factor information of each information platform；
The focus coefficient elements, for obtaining the different types of letter from the publisher server of described information resource
The issue amount data of resource are ceased, the issue amount data and the corresponding described information of the information resources according to described information resource are put down
The service demand factor information of platform, carries out focus quantification treatment, generates the focus coefficient information of all types of described information resources, and presses
According to the focus coefficient of the regional classification described information resource belonging to described information platform, the regional hot spot coefficient in generation correspondence area
Information；
The issue adjustment unit, is carried out at sampling fitting for the regional hot spot coefficient information to the correspondence area
Reason, obtains the regional hot spot reference data of correspondence this area, and described information resource is adjusted according to the regional hot spot reference data
In the issue amount of the described information platform of this area.
Preferably, the issue adjustment unit, is further used for：
Regional hot spot coefficient information to correspondence area is believed according to preset time cycle condition, the regional hot spot coefficient
The short-term fluctuation of breath growth state and the regional hot spot coefficient information carries out linear sampling process of fitting treatment, obtains to should
The regional hot spot reference data in area.
Preferably, the issue adjustment unit, is further used for：
Regional hot spot coefficient information to correspondence area is year periodic condition according to the preset cycle, to the ground
Area's focus coefficient information carries out linear sampling process of fitting treatment, generates the reference data data of this area's focus coefficient information, right
The regional hot spot coefficient information increases state and the short-term fluctuation of the regional hot spot coefficient information carries out linear sampling
Process of fitting treatment, generates the growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information respectively, and according to
The growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information carry out school to the reference data data
Standard, obtains the regional hot spot reference data of correspondence this area.
Preferably, the service demand factor information, further for：
By the total issue amount of the target requirement amount of each described information platform different types of described information resource corresponding with its
Ratio constitute service demand factor information.
Preferably, the regional hot spot coefficient information, further for：
The corresponding focus coefficient information of all described information resources is made with capacity in area as belonging to described information platform
For the regional hot spot coefficient information that the average value of weighting is constituted.
Compared with prior art, a kind of method for entering row information issue adjustment according to information resources focus described herein
And system, reach following effect：
1）The application uses unified quantitative evaluation standard, according to the assessment data of history, it can be deduced that certain specified time
Each regional information resources focus situation, and as real supply-demand relationship is calibrated, with the hair to information resources
Cloth is adjusted, and efficiently solves the accurate quantized data of shortage and is analyzed prediction to the wave characteristic of information resources, it is difficult to
The problem being adjusted to information issue.
2）The application can quantify accurate reflecting history each regional information resources focus situation, help information publisher
The change of understanding information resources focus in different regions and on the different time cycle, so that help information publisher is preferably adjusted
Information resources publishing policy, lifts the utilization ratio of resource.
Certainly, any product for implementing the application must be not necessarily required to while reaching all the above technique effect.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, this Shen
Schematic description and description please does not constitute the improper restriction to the application for explaining the application.In the accompanying drawings：
Fig. 1 is the flow of the method for entering row information issue adjustment according to information resources focus described in the embodiment of the present application one
Figure.
Fig. 2 is the flow of the method for entering row information issue adjustment according to information resources focus described in the embodiment of the present application two
Figure.
Fig. 3 is the corresponding relation schematic diagram of the described information resource of the embodiment of the present application three and described information platform.
Fig. 4 is the corresponding relation schematic diagram of the described information resource of the embodiment of the present application four and described information platform.
Fig. 5 is the structure of the system for entering row information issue adjustment according to information resources focus described in the embodiment of the present application five
Block diagram.
Specific embodiment
Some vocabulary have such as been used to censure specific components in the middle of specification and claim.Those skilled in the art should
It is understood that hardware manufacturer may call same component with different nouns.This specification and claims are not with name
The difference of title is used as distinguishing the mode of component, but the difference with component functionally is used as the criterion distinguished.Such as logical
The "comprising" of piece specification and claim mentioned in is an open language, therefore should be construed to " include but do not limit
In "." substantially " refer to that in receivable error range, those skilled in the art can solve described in the range of certain error
Technical problem, basically reaches the technique effect.Additionally, " coupling " one word herein comprising it is any directly and indirectly electric property coupling
Means.Therefore, if a first device is coupled to a second device described in text, representing the first device can direct electrical coupling
The second device is connected to, or the second device is electrically coupled to indirectly by other devices or coupling means.Specification
Subsequent descriptions be implement the application better embodiment, so it is described description be for the purpose of the rule for illustrating the application,
It is not limited to scope of the present application.The protection domain of the application ought be defined depending on the appended claims person of defining.
Embodiment one
As shown in figure 1, the side for entering row information issue adjustment according to information resources focus described in the embodiment of the present application one
Method flow, including：
Step 101, monitors and records demand data of the different information platforms to described information resource, to each information platform
The demand data carry out quantification treatment, generate the service demand factor information of each information platform.
In a step 101, different described information resources（Such as：Advertisement, movie and television play, all kinds of TV programme, video etc.）Can
With by different described information platforms（Such as：Internet platform, each department TV station）Issue displaying is carried out, certainly, in this reality
Apply the server that platform described in example can be specifically corresponding platform（Such as：Program service inside the webserver, each TV station
Device etc.）.By taking the TV station of each department as an example, for the TV station of different regions, spectator attendance is different, i.e., audience ratings has height
Point；Even for same TV station, the audience ratings of its different channel is also differed.That is, in audience ratings TV high
Platform（Or channel）In, described information resource can be received by more users and watched, i.e., the demand to described information resource is big.
For described information resource, the information platform of different regions is equal to the type and demand of described information resource
Difference, for example：The channel for finance and economics of certain TV station of city, the information resources of a large amount of finance and economics of demand（Such as：Financial and economic news, each bank are wide
Announcement, economic class video etc.）, and the not information resources of demand movie and television play type；Wherein, the channel for finance and economics of the TV station for
The size of the demand of finance and economic information resources is：Financial and economic news>Economic class video>Each bank advertising.Different described informations are put down
Platform can monitor from the database of the information platform to the demand data of described information resource and record and obtain, certainly,
For the demand data of described information resource, can also be monitored and record using other modes, it is right to be not intended as
The restriction of the application.
In a step 101, quantification treatment is carried out for the demand data, specifically can be using for each letter
Breath platform define a service demand factor mode carry out quantification treatment, the service demand factor be the information platform target requirement amount and its
The ratio of corresponding all kinds of different information resources quantity delivered summations, for indicating the degree of difficulty of its dispensing, so that, in step
In 101, the service demand factor information of each information platform just can be generated.
Step 102, obtains the issue of different types of described information resource from the publisher server of described information resource
Amount data, the service demand factor of the corresponding described information platform of issue amount data and the information resources according to described information resource
Information, carries out focus quantification treatment, generates the focus coefficient information of all types of described information resources, and according to regional classification institute
State the focus coefficient of information resources, the regional hot spot coefficient information in generation correspondence area.
Be stored in described information resource in the corresponding publisher server by different information resources providers, then passes through
The publisher server shows described information resource in being invested in different described information platforms.In a step 102, specifically can be from
The issue amount data of different type described information resource are obtained in the information publishing log of the publisher server.
It should be noted that due to different regions information platform to the type and demand of described information resource not
Together, so, for different types of described information resource, different described information platforms can be distributed to, the type
The issue amount data of information resources are exactly information resources issue total amount, and the information resources are published to a certain described information platform
The issue amount data only account for issuing a part for total amount.So, in a step 102, according to the issue of described information resource
The service demand factor information of amount data and the corresponding described information platform of the information resources, carries out focus quantification treatment, and generation is each
The focus coefficient information of the described information resource of type.
Wherein, the focus coefficient information of described information resource, reflect the type described information resource by joyous
Degree is met, that is, represents that the described information resource of per unit is distributed to the ratio of described information platform.
In a step 102, by after all of described information resource is weighted and processes in areal, just may be used
The regional hot spot coefficient information of this area.
Step 103, the regional hot spot coefficient information to the correspondence area carries out sampling process of fitting treatment, obtains to should ground
The regional hot spot reference data in area, the letter of the described information resource in this area is adjusted according to the regional hot spot reference data
Cease the issue amount of platform.
In the described information platform of areal, if the issue amount of described information resource is excessive（Namely this area
The regional hot spot coefficient information is excessive）, then cause the competition extent between described information resource high, form the shape of " drug on the market "
State, is unfavorable for the abundant displaying of described information resource；If the issue amount of described information resource is too low（Namely this area is described
Regional hot spot coefficient information is too low）, then cause the competition extent between described information resource low, the state of " supply falls short of demand " is formed, make
Into the waste of information platform.So, in step 103, the regional hot spot coefficient information to the correspondence area carries out sampling plan
Conjunction is processed, it is ensured that in the range of normal level, the normal level scope is exactly describedly to the regional hot spot coefficient information stabilization
Area's focus reference data.
Embodiment two
As shown in Fig. 2 the side for entering row information issue adjustment according to information resources focus described in the embodiment of the present application two
Method flow, including：
Step 201, monitors and records demand data of the different information platforms to described information resource, to each information platform
The demand data carry out quantification treatment, generate the service demand factor information of each information platform.
In step 201, the service demand factor information, specially：By the target requirement amount of each described information platform and its
Corresponding different types of described information resource always issue amount ratio constitute service demand factor information.
It should be noted that different described information platforms and described information resource can be pre-build in step 201
Association, specifically, the different regions that can be obtained by the information resources with various stereotactic conditions and by corresponding daily record and
Resource inventory information under stereotactic conditions, so that, the association of different described information platforms and described information resource is set up, certainly,
Interrelational form can be the association of multi-to-multi, be not specifically limited here.
Step 202, obtains the issue of different types of described information resource from the publisher server of described information resource
Amount data, the service demand factor of the corresponding described information platform of issue amount data and the information resources according to described information resource
Information, carries out focus quantification treatment, generates the focus coefficient information of all types of described information resources, and flat according to described information
The focus coefficient of the regional classification described information resource belonging to platform, the regional hot spot coefficient information in generation correspondence area.
In step 202., described information resource is stored in the corresponding issue clothes by different information resources providers
In business device, then it is invested in by the publisher server and shows described information resource in different described information platforms.In step 202
In, the issue amount number of different type described information resource can be specifically obtained from the information publishing log of the publisher server
According to.
Wherein, associating for the ease of clearly different types of described information resource and described information platform, can set up
Bipartite graph as shown in Figure 3, i.e., left side in figure 3 represents described information platform, the letter needed for comprising the information platform
Cease the requirement in the area, channel and demand of resource；Right side in Fig. 3, represents the institute stored in the publisher server
Information resources are stated, area, channel and issue amount comprising described information resource.It is thus possible to pass through as shown in Figure 3 two points
Figure obtains the regional hot spot coefficient information in each area.
Wherein, the regional hot spot coefficient information, specially：All letters in area as belonging to described information platform
The regional hot spot coefficient information that the corresponding focus coefficient information of breath resource is constituted using capacity as the average value of weighting.
Step 203, the regional hot spot coefficient information to correspondence area is hot according to preset time cycle condition, the area
Dot factor information increases state and the short-term fluctuation of the regional hot spot coefficient information carries out linear sampling process of fitting treatment, obtains
The regional hot spot reference data of correspondence this area is taken, described information resource is adjusted on the ground according to the regional hot spot reference data
The issue amount of the described information platform in area.
For step 203, to the regional hot spot coefficient information in correspondence area according to preset time cycle condition, described
Area's focus coefficient information increases state and the short-term fluctuation of the regional hot spot coefficient information to be carried out at linear sampling fitting
Reason, obtains the regional hot spot reference data of correspondence this area, specially：To the regional regional hot spot coefficient information of correspondence according to pre-
The cycle put is year periodic condition, and linear sampling process of fitting treatment is carried out to this area's focus coefficient information, is generated
The reference data data of this area's focus coefficient information, state and the area heat are increased to the regional hot spot coefficient information
The short-term fluctuation of dot factor information carries out linear sampling process of fitting treatment, and the growth of the regional hot spot coefficient information is generated respectively
Calibration data and short-term fluctuation calibration data, and the growth calibration data according to the regional hot spot coefficient information and short-term fluctuation
Calibration data is calibrated to the reference data data, obtains the regional hot spot reference data of correspondence this area.
Embodiment three
With reference to Fig. 3, the concrete application to the method for entering row information issue adjustment according to information resources focus is entered
Row is described in detail：
In the present embodiment, described information resource is specially advertising resource, and described information platform is specially different regions electricity
The different channel of television stations, for the ease of representing, described information platform referred to as Demand is represented by left side in Fig. 3, will be right in Fig. 3
Side represents the described information resource referred to as supply stored in the publisher server.Specifically：
Obtain the regional hot spot coefficient information of each department：
For each Demand j, every service demand factor θ is generatedj, the service demand factor is that the target of Demand is delivered
The ratio of amount all kinds of different advertising resource quantity delivered summations corresponding with its, for indicating the degree of difficulty of its dispensing, i.e.
θj=demand j i ∈ Γ (j) supply i, wherein Γ j represent the advertising resource being associated with Demand j
Set.
For example：In figure 3, the Demand of Beijing all-channel is oriented, its service demand factor θ for delivering is：
500000/490000+350000+124000=0.5187, the service demand factor may be considered all types of advertisements
In resource, the advertising resource of each unit needs to be distributed to the issue amount of Beijing all-channel, that is to say, that service demand factor θ is
0.5187, represent that each is 0.5187 in the issue amount of the advertising resource of Beijing all-channel issue.
By that analogy, service demand factor is generated for each Demand.
After obtaining the service demand factor of Demand, the focus coefficient ω of each supply is generatedi, it is used to weigh the advertising resource
Degree of contention, i.e.
ωi=j ∈ Γ (i) θ j, wherein Γ (i) represent all Demand associated with advertising resource Supply i.
For example：In figure 3, the Supply of Beijing mother and baby channel, its focus coefficient ω are：
ω= θ1+θ2=0.5187+0.1477=0.6664, the focus coefficient may be considered and is averagely distributed to according to flow
In the case of each Demand, the advertising resource of each unit by demand in the Supply, that is to say, that focus coefficient ω
It is 0.6664, represents each resource stored in the mother and baby's channel of Beijing, is all scheduled 0.6664.
By that analogy, focus coefficient is generated for each Supply, the height of the focus coefficient represents every kind of Supply
Welcome degree.
Afterwards, the regional hot spot coefficient r of each department r is generated, this area focus coefficient r is all Supply in this area
Focus coefficient using capacity as weighting average value, i.e.,：
ϕr=i∈Δ(r) supply i*ωi , i ∈ Δs (r) supply i, wherein Δ (r) own under representing regional r
Supply.
For regional hot spot coefficient r, such as Beijing, Shanghai hot topic city, its regional hot spot coefficient information r is more than 1
When, represent that the advertising resource of this area is excessive, it is excessively fierce to constitute competition；When regional hot spot coefficient information r is less than 1, then generation
The advertising resource of Biao Liao this areas is less.
Obtain the regional hot spot reference data of each department：
Regional hot spot coefficient information to correspondence area is year periodic condition according to the preset cycle, to the ground
Area's focus coefficient information carries out linear sampling process of fitting treatment, generates the reference data data of this area's focus coefficient information, right
The regional hot spot coefficient information increases state and the short-term fluctuation of the regional hot spot coefficient information carries out linear sampling
Process of fitting treatment, generates the growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information respectively, and according to
The growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information carry out school to the reference data data
Standard, obtains the regional hot spot reference data of correspondence this area.
Specifically：
The basic trend of focus coefficient of reference data data, i.e. areal can be set over time in periodically change
Change, period of change in units of year, for example：Focus coefficient during annual 11 all can be apparently higher than the focus coefficient in summer time；
The focus coefficient that calibration data, i.e. areal can be increased can increase with the development of business in some cycles
Amplitude long keeps stabilization, for example：Focus coefficient of certain advertising resource in upper 1 year same period is 5, and the focus coefficient of the same period in this year
10% may be increased because business side opens up；
Ripple can be produced because of the variation of accident with the focus coefficient of short-term fluctuation calibration data, i.e. areal
It is dynamic, for example：Advertising input is increased for certain advertising resource so that focus coefficient can produce larger fluctuation, it is believed that this
Fluctuation can in a short period of time produce influence.
Example IV
With reference to Fig. 4, the concrete application to the method for entering row information issue adjustment according to information resources focus is entered
Row is described in detail：
Setting：Somewhere A, has corresponding some channels { A1, A2 ..., AN }, and throw surely some wide under this area
C1, C2 ..., CM are accused, the channel that every advertisement is thrown surely may and be differed.For concise explanation, here N and M all take 3,
Result as shown in Figure 5 can be obtained after simplification：
The focus coefficient of so area A is calculated as follows：
The service demand factor of table 1 C1, C2, C3
| C1 | C2 | C3 |
| 150/200+300=0.3 | 250/100+300=0.625 | 200/200+300=0.4 |
The focus coefficient of table 2 A1, A2, A3
| A1 | A2 | A3 |
| 0.3 | 0.3+0.625=0.925 | 0.3+0.625+0.4=1.325 |
Calculate the focus coefficient of area A
ϕA=0.3*100+0.925*200+1.325*300100+200+300=1.02
The focus coefficient of old place area A is 1.02
Focus reference data for regional A：
Assuming that it is t that this area needs the focus coefficient of the target time section of prediction, and the heat of the target time period history same period
Dot factor is 1'=0.97；Because the development of advertising resource is adjusted so that the mid-term focus coefficient of this area and going for mid-term
Year same period focus coefficient is respectively 2=0.88,2'=0.80；This area is recently because accident causes recent focus system
Number fluctuates, and focus coefficient is 3=1.43, and the focus coefficient of the same period in period last year is 3'=1.1.
The reference data data of this area's focus coefficient information, growth calibration data and short-term fluctuation calibration data
Respectively：W1=0.92, w2=0.12, w3=0.05, so, the regional hot spot reference data of this area is：
ϕt=1*0.92+0.880.8*0.12+1.431.1*0.05*0.97=1.08。
Embodiment five
As shown in figure 5, being according to what information resources focus entered row information issue adjustment described in the embodiment of the present application five
System block diagram, mutually couples with information platform and publisher server, and the system includes：Service demand factor unit 501, focus coefficient elements
502 and issue adjustment unit 503, wherein,
The service demand factor unit 501, mutually couples with described information platform and focus coefficient elements 502, for monitoring simultaneously
Demand data of the different described information platforms to described information resource is recorded, to the demand data of each information platform
Quantification treatment is carried out, the service demand factor information of each information platform is generated.
The focus coefficient elements 502, with the publisher server, service demand factor unit 501 and issue adjustment unit
Mutually couple, the issue amount number for obtaining different types of described information resource from the publisher server of described information resource
According to the service demand factor letter of the corresponding described information platform of issue amount data and the information resources according to described information resource
Breath, carries out focus quantification treatment, generates the focus coefficient information of all types of described information resources, and according to described information platform
The focus coefficient of affiliated regional classification described information resource, the regional hot spot coefficient information in generation correspondence area.
The issue adjustment unit 503, mutually couples, for institute with the publisher server and focus coefficient elements 502
The regional hot spot coefficient information for stating correspondence area carries out sampling process of fitting treatment, obtains the regional hot spot reference number of correspondence this area
According to, according to the regional hot spot reference data adjust described information resource the described information platform of this area issue amount.
Wherein, the service demand factor information, specially：It is corresponding with its not by the target requirement amount of each described information platform
The described information resource of same type always issue amount ratio constitute service demand factor information.The regional hot spot coefficient information, tool
Body is：In area as belonging to described information platform the corresponding focus coefficient information of all described information resources using capacity as plus
The regional hot spot coefficient information that the average value of power is constituted.
In the described information platform of areal, if the issue amount of described information resource is excessive（Namely this area
The regional hot spot coefficient information is excessive）, then cause the competition extent between described information resource high, form the shape of " drug on the market "
State, is unfavorable for the abundant displaying of described information resource；If the issue amount of described information resource is too low（Namely this area is described
Regional hot spot coefficient information is too low）, then cause the competition extent between described information resource low, the state of " supply falls short of demand " is formed, make
Into the waste of information platform.So, adjustment unit 503 is issued, the regional hot spot coefficient information to the correspondence area is adopted
Sample process of fitting treatment, it is ensured that in the range of normal level, the normal level scope is exactly institute to the regional hot spot coefficient information stabilization
State regional hot spot reference data.
I.e. described issue adjustment unit 503, specifically for：To the regional regional hot spot coefficient information of correspondence according to preset
Time cycle condition, the regional hot spot coefficient information increase state and the short-term fluctuation of the regional hot spot coefficient information is entered
The sampling process of fitting treatment of line, obtains the regional hot spot reference data of correspondence this area.
Specifically, the regional hot spot coefficient information in 503 pairs of correspondence areas of the issue adjustment unit is according to the preset cycle
Year periodic condition, linear sampling process of fitting treatment is carried out to this area's focus coefficient information, generates this area's focus
The reference data data of coefficient information, state and the regional hot spot coefficient information are increased to the regional hot spot coefficient information
Short-term fluctuation carry out linear sampling process of fitting treatment, generate respectively the regional hot spot coefficient information growth calibration data and
Short-term fluctuation calibration data, and according to the growth calibration data and short-term fluctuation calibration data pair of the regional hot spot coefficient information
The reference data data are calibrated, and obtain the regional hot spot reference data of correspondence this area.
Because method part has been described in detail to the embodiment of the present application, the method to being related in embodiment here
Expansion with system corresponding part describes to omit, and repeats no more.Description for particular content in system refers to methods described
The content of embodiment is no longer specific here to limit.
Compared with prior art, a kind of method for entering row information issue adjustment according to information resources focus described herein
And system, reach following effect：
1）The application uses unified quantitative evaluation standard, according to the assessment data of history, it can be deduced that certain specified time
Each regional information resources focus situation, and as real supply-demand relationship is calibrated, with the hair to information resources
Cloth is adjusted, and efficiently solves the accurate quantized data of shortage and is analyzed prediction to the wave characteristic of information resources, it is difficult to
The problem being adjusted to information issue.
2）The application can quantify accurate reflecting history each regional information resources focus situation, help information publisher
The change of understanding information resources focus in different regions and on the different time cycle, so that help information publisher is preferably adjusted
Information resources publishing policy, lifts the utilization ratio of resource.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, device or computer program
Product.Therefore, the application can be using the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.And, the application can be used and wherein include the computer of computer usable program code at one or more
Usable storage medium（Including but not limited to magnetic disk storage, CD-ROM, optical memory etc.）The computer program of upper implementation is produced
The form of product.
Described above has shown and described some preferred embodiments of the application, but as previously described, it should be understood that the application
Be not limited to form disclosed herein, be not to be taken as the exclusion to other embodiment, and can be used for various other combinations,
Modification and environment, and can be in invention contemplated scope described herein, by above-mentioned teaching or the technology or knowledge of association area
It is modified.And the change and change that those skilled in the art are carried out do not depart from spirit and scope, then all should be in this Shen
Please be in the protection domain of appended claims.
Claims (6)
1. it is a kind of that the method that row information issue is adjusted is entered according to information resources focus, it is characterised in that including：
Demand data of the different information platforms to described information resource is monitored and records, to the demand of each information platform
Data carry out quantification treatment, generate the service demand factor information of each information platform；
The issue amount data of different types of described information resource are obtained from the publisher server of described information resource, according to institute
The service demand factor information of the corresponding described information platform of issue amount data and the information resources of information resources is stated, focus is carried out
Quantification treatment, generates the focus coefficient information of all types of described information resources, and according to the area belonging to described information platform
The focus coefficient of described information resource is divided, the regional hot spot coefficient information in generation correspondence area specifically includes following four step
Suddenly：
Described information platform is referred to as Demand, and the described information resource stored in the publisher server is referred to as
Supply；
Step a：For each information platform, every service demand factor θ is generatedj, the service demand factor is that the target of Demand is delivered
The ratio of amount all kinds of different advertising resource quantity delivered summations corresponding with its, for indicating the degree of difficulty of its dispensing；
Step b：After obtaining the service demand factor of Demand, the focus coefficient ω of each Supply is generatedi, it is used to weigh the advertisement money
The degree of contention in source；
Step c：Focus coefficient is generated for each Supply, the height of the focus coefficient represents receiving for every kind of Supply
The degree of welcome；
Step d：The regional hot spot coefficient φ r of each department r are generated, this area focus coefficient φ r are all Supply's in this area
Average value of the focus coefficient using capacity as weighting；
Regional hot spot coefficient information to correspondence area is year periodic condition according to the preset cycle, to this area's heat
Dot factor information carries out linear sampling process of fitting treatment, the reference data data of this area's focus coefficient information is generated, to described
Regional hot spot coefficient information increases state and the short-term fluctuation of the regional hot spot coefficient information carries out linear sampling fitting
Treatment, generates the growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information respectively, and according to described
The growth calibration data and short-term fluctuation calibration data of regional hot spot coefficient information are calibrated to the reference data data, are obtained
Take the regional hot spot reference data of correspondence this area.
2. it is as claimed in claim 1 that the method that row information issue is adjusted is entered according to information resources focus, it is characterised in that described
Service demand factor information, further for：
By the ratio structure of the total issue amount of the target requirement amount of each described information platform different types of information resources corresponding with its
Into service demand factor information.
3. it is as claimed in claim 2 that the method that row information issue is adjusted is entered according to information resources focus, it is characterised in that described
Regional hot spot coefficient information, further for：
In area as belonging to described information platform the corresponding focus coefficient information of all described information resources using capacity as plus
The regional hot spot coefficient information that the average value of power is constituted.
4. it is a kind of that the system that row information issue is adjusted is entered according to information resources focus, with information platform and publisher server phase coupling
Connect, it is characterised in that the system includes：Service demand factor unit, focus coefficient elements and issue adjustment unit, wherein,
The service demand factor unit, for monitoring and records demand number of the different described information platforms to described information resource
According to the demand data to each information platform carries out quantification treatment, generates the service demand factor information of each information platform；
The focus coefficient elements, for obtaining different types of described information money from the publisher server of described information resource
The issue amount data in source, the corresponding described information platform of issue amount data and the information resources according to described information resource
Service demand factor information, carries out focus quantification treatment, generates the focus coefficient information of all types of described information resources, and according to institute
State the focus coefficient of the regional classification described information resource belonging to information platform, the regional hot spot coefficient letter in generation correspondence area
Breath；Specifically include following four operation：
Described information platform is referred to as Demand, and the described information resource stored in the publisher server is referred to as
Supply；
Operation a：For each information platform, every service demand factor θ is generatedj, the service demand factor is that the target of Demand is delivered
The ratio of amount all kinds of different advertising resource quantity delivered summations corresponding with its, for indicating the degree of difficulty of its dispensing；
Operation b：After obtaining the service demand factor of Demand, the focus coefficient ω of each Supply is generatedi, it is used to weigh the advertisement money
The degree of contention in source；
Operation c：Focus coefficient is generated for each Supply, the height of the focus coefficient represents receiving for every kind of Supply
The degree of welcome；
Operation d：The regional hot spot coefficient φ r of each department r are generated, this area focus coefficient φ r are all Supply's in this area
Average value of the focus coefficient using capacity as weighting；
The issue adjustment unit, is used for
Regional hot spot coefficient information to the correspondence area is year periodic condition according to the preset cycle, to the ground
Area's focus coefficient information carries out linear sampling process of fitting treatment, generates the reference data data of this area's focus coefficient information, right
The regional hot spot coefficient information increases state and the short-term fluctuation of the regional hot spot coefficient information carries out linear sampling
Process of fitting treatment, generates the growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information respectively, and according to
The growth calibration data and short-term fluctuation calibration data of the regional hot spot coefficient information carry out school to the reference data data
Standard, obtains the regional hot spot reference data of correspondence this area.
5. it is as claimed in claim 4 that the system that row information issue is adjusted is entered according to information resources focus, it is characterised in that described
Service demand factor information, further for：
By the ratio structure of the total issue amount of the target requirement amount of each described information platform different types of information resources corresponding with its
Into service demand factor information.
6. it is as claimed in claim 4 that the system that row information issue is adjusted is entered according to information resources focus, it is characterised in that described
Regional hot spot coefficient information, further for：
In area as belonging to described information platform the corresponding focus coefficient information of all described information resources using capacity as plus
The regional hot spot coefficient information that the average value of power is constituted.
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| CN103970893B (en) * | 2014-05-27 | 2016-03-02 | 合一信息技术（北京）有限公司 | A kind of information on services dissemination method and system |
| CN104239557B (en) * | 2014-09-25 | 2017-11-14 | 北京国双科技有限公司 | The monitoring method and device of promoted account |
| CN105991300B (en) * | 2015-02-12 | 2019-07-12 | 大唐软件技术股份有限公司 | Information sharing method, device and system |
| CN108399500A (en) * | 2018-03-02 | 2018-08-14 | 江苏电力信息技术有限公司 | A kind of bipartite graph Optimum Matching method of complex condition balance in the supply and demant of goods and materials Li Ku |
| CN110378745B (en) * | 2019-07-24 | 2022-06-03 | 金瓜子科技发展（北京）有限公司 | Advertisement putting method and device and electronic equipment |
| CN113344619A (en) * | 2021-05-31 | 2021-09-03 | 北京达佳互联信息技术有限公司 | Resource release control method, device, server and storage medium |
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