CN103685199A - Individualized media realization method and system - Google Patents

Individualized media realization method and system Download PDF

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Publication number
CN103685199A
CN103685199A CN201210357172.5A CN201210357172A CN103685199A CN 103685199 A CN103685199 A CN 103685199A CN 201210357172 A CN201210357172 A CN 201210357172A CN 103685199 A CN103685199 A CN 103685199A
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China
Prior art keywords
media
information
media apparatus
mobile terminal
server
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CN201210357172.5A
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Chinese (zh)
Inventor
冼家梁
余泳峰
赵子翘
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SMART KIOSK Ltd
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SMART KIOSK Ltd
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Priority to CN201210357172.5A priority Critical patent/CN103685199A/en
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Abstract

The invention is applicable to the technical field of communication and provides an individualized media realization method and system. The method includes the steps: a plurality of media devices which are managed by a server are set; a unique identification and personal information corresponding to a plurality of users are saved in the server; a mobile terminal sends the unique identification to an adjacent media device automatically; the media device uploads the unique identification to the server; the server verifies the unique identification and if the verification succeeds, a login state is entered and the personal information corresponding to the unique identification is retrieved; the server analyzes out media information which matches the personal information and sends the media information to the media device; and the media device displays the media information. Therefore, the individualized media realization method and system are capable of providing individualized media information to users conveniently.

Description

Personalized media implementation method and system
Technical field
The present invention relates to communication technical field, relate in particular to a kind of personalized media implementation method and system.
Background technology
Media refer to the medium diffusing information, and publicize carrier or the platform of use, and the carrier of media can be electronic display unit, placard, lamp box, neon light, display card etc., and the content type of broadcasting media comprises advertisement, information, game and amusement etc.Described media comprise outdoor media and indoor media, and described outdoor media refers to the media that arrange in places such as the above ground portion of urban road, highway, railway, city rail traffic route (inside and outside gateway, station, elevator both sides, compartment), lake, river range of management, square, building, structures.The set media of interior of building such as described indoor media refer in market, movie theatre, gymnasium.But existing media are to release news to consumer with unidirectional form, consumer can only receive information passively, and it can't provide personalized information data.
The Chinese invention patent application CN201210193228.8 of the applicant's application discloses a kind of media apparatus implementation method and system, it also belongs to a kind of unidirectional Information Communication, by media apparatus release information, and user requires details, carries out move transaction, participates in interactive game or participates in social networks the existing information of just providing is interesting, but the main body of information is determined by media apparatus.Media apparatus is to public's release information, cause popular interest and further interaction of individual's requirement in audient, this interaction is to carry out between mobile terminal and server, do not affect the information granting at the display of media apparatus, this Information Communication form belongs to broadcast, and its shortcoming is that the poor information of providing is personalized.
In summary, existing media are realized technology in actual use, obviously have inconvenience and defect, so be necessary to be improved.
Summary of the invention
For above-mentioned defect, the object of the present invention is to provide a kind of personalized media implementation method and system, it can provide personalized media information to user easily.
To achieve these goals, the invention provides a kind of personalized media implementation method, comprise that step has:
Some media apparatus are set, and described media apparatus is by server admin;
In described server, preserve unique identification corresponding to some users and personal information;
Mobile terminal sends described unique identification from the contiguous described media apparatus of trend;
Described media apparatus is uploaded to described server by described unique identification;
Described server is verified described unique identification, if be proved to be successful, enters logging status, and retrieves the described personal information that described unique identification is corresponding;
Described server analyzes the media information mating with described personal information and sends to described media apparatus;
Described media apparatus is shown described media information.
According to personalized media implementation method of the present invention, described personal information comprises personal like's information and/or shopping list.
According to personalized media implementation method of the present invention, also comprise:
Described server and social networks exchange described personal information mutually.
According to personalized media implementation method of the present invention, described media apparatus shows that the step of described media information also comprises afterwards:
Described user, by described media apparatus, sends the information download request that requires to download selected described media information to described server;
Described server sends to the described mobile terminal associated with described media apparatus by described media information.
According to personalized media implementation method of the present invention, described in be proved to be successful after entering the step of logging status and also comprise:
If described user is at scheduled time threshold value and described media apparatus without interactive action, described media apparatus notifies described server to cancel logging status.
According to personalized media implementation method of the present invention, described server analyzes the media information mating with described personal information and sends to the step of described media apparatus to comprise:
The media information mating with described personal information and provided by near the businessman described media apparatus is provided described server, and described media information is sent to described media apparatus.
According to personalized media implementation method of the present invention, also comprise:
Described media apparatus, when non-not logging status, is shown predetermined media information.
According to personalized media implementation method of the present invention, described mobile terminal sends described uniquely identified step from the contiguous described media apparatus of trend and comprises:
Described mobile terminal sends described unique identification by near-field communication mode to contiguous described media apparatus.
According to personalized media implementation method of the present invention, described mobile terminal sends described uniquely identified step from the contiguous described media apparatus of trend and comprises:
Described mobile terminal sends described unique identification by Bluetooth communication mode to contiguous described media apparatus.
According to personalized media implementation method of the present invention, described mobile terminal sends described uniquely identified step from the contiguous described media apparatus of trend and comprises:
Described mobile terminal sends described unique identification by ultrasonic wave coded system to contiguous described media apparatus.
The present invention also provides a kind of personalized media to realize system, includes server, at least one media apparatus and at least one mobile terminal of intercommunication mutually;
Described server comprises:
System management module, for managing described media apparatus;
Individual database, for preserving unique identification corresponding to some users and personal information;
Login module, the described unique identification for verifying that described media apparatus is uploaded, enters logging status if be proved to be successful, and retrieves the described personal information that described unique identification is corresponding;
Media information module, for analyzing the media information mating with described personal information and sending to described media apparatus;
Described mobile terminal, for sending unique identification from the contiguous described media apparatus of trend;
Described media apparatus comprises:
Communication module, for described server and/or described communication of mobile terminal, and be uploaded to described server after receiving the described unique identification that described mobile terminal sends;
Display module, for the described media information of showing that the described media information module of described server is sent.
According to personalized media of the present invention, realize system, described personal information comprises personal like's information and/or shopping list.
According to personalized media of the present invention, realize system, described server also comprises:
Switching Module, for exchanging the described personal information of described individual database with social networks.
According to personalized media of the present invention, realize system, described media apparatus also comprises;
Input module, for sending to described server the information download request that user requires to download selected described media information for user's input;
The media information module of described server is also for sending to described media information the described mobile terminal associated with described media apparatus.
According to personalized media of the present invention, realize system, if described media apparatus also during without interactive action, notifies described server to cancel logging status with described media apparatus for described user in the scheduled time threshold value after logging status.
According to personalized media of the present invention, realize system, the described media letter module of described server, also for the media information mating with described personal information and provided by near the businessman described media apparatus is provided, sends to described media apparatus by described media information.
According to personalized media of the present invention, realize system, the described display module of described media apparatus also, for when the non-not logging status, is shown predetermined media information.
According to personalized media of the present invention, realize system, described mobile terminal comprises:
Near field communication unit, for sending unique identification from media apparatus described in trend;
The described communication module of described media apparatus also comprises:
Near-field communication submodule, the described unique identification of sending for receiving described mobile terminal.
According to personalized media of the present invention, realize system, described mobile terminal comprises:
Bluetooth-communication unit, for sending unique identification from media apparatus described in trend;
The described communication module of described media apparatus also comprises:
Bluetooth communication submodule, the described unique identification of sending for receiving described mobile terminal.
According to personalized media of the present invention, realize system, described mobile terminal comprises:
Ultrasonic wave transmitting element, sends unique identification for encoding by ultrasonic wave from media apparatus described in trend;
The described communication module of described media apparatus also comprises:
Ultrasonic wave receives submodule, the described unique identification of sending for receiving described mobile terminal.
The invention provides a kind of personalized media and realize technology, preserve in advance unique identification corresponding to some users and personal information in server, described personal information preferably includes personal like's information of user and/or shopping list etc.; User sends unique identification by mobile terminal from the contiguous media apparatus of trend, by server authentication by after enter the state of logging in, and server retrieves goes out personal information corresponding to active user, send to media apparatus to show after analyzing the media information mating with described personal information.The initiative of the media information that the present invention shows is user completely, and the personal like that it meets user has solved media in prior art and realized the shortcoming that system can only broadcast medium information; In addition, user sends unique identification by mobile terminal from trend media apparatus and replaces account and password, carries out non-invasi login, has avoided the loaded down with trivial details of user's manual entry.Whereby, the present invention can provide personalized media information to user easily.
Accompanying drawing explanation
Fig. 1 is the structural representation that the personalized media of the present invention are realized system;
Fig. 2 is the structural representation that the preferred personalized media of the present invention are realized system;
Fig. 3 is the flow chart of the personalized media implementation method of the present invention; And
Fig. 4 is the preferred flow charts of the personalized media implementation method of the present invention.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Fig. 1 is the structural representation that the personalized media of the present invention are realized system, and described personalized media are realized server 10, at least one mobile terminal 20 and at least one media apparatus 30 that system 100 includes intercommunication mutually, wherein:
Described server 10 comprises:
System management module 11, for management of media device 30.
Individual database 12, for preserving unique identification corresponding to some users and personal information.Described personal information preferably includes personal like's information and/or shopping list etc.Described unique identification can be IMEI (the International Mobile Equipment Identity of mobile terminal 20, international mobile equipment identification number) or SIM (Subscriber Identity Module, Subscriber Identity Module) ICCID (Integrated Circuit Card Identity, integrated circuit card identification code) blocking etc.Here, user can set up, upgrade personal information, shopping list etc. by logon server 10 voluntarily.The concrete commodity of described shopping list content or service, or the inventory of setting selective rule: the mobile phone that for example can be a certain model of a certain brand in inventory; The smart mobile phone, the function that can be application Android system, price and be RMB 3000-4000 unit comprise support wireless network; Shopping list also can comprise service, and for example hobby is watched two hours following China directors' comedy movie.
Login module 13, for the unique identification of verifying that media apparatus 30 is uploaded, enters logging status if be proved to be successful, and retrieves the personal information that unique identification is corresponding.
Media information module 14, for analyzing the media information mating with personal information and sending to media apparatus 30.Described media information can be advertisement, information, game and amusement etc.
Described mobile terminal 20, for sending unique identification from the contiguous media apparatus 30 of trend.The described automatic meaning refers to does not need user manually to input unique identification, and this unique identification is that mobile terminal 30 is intrinsic or pre-stored.
Described media apparatus 30 comprises:
Communication module 31, for communicating by letter with server 10 and/or mobile terminal 20, and is uploaded to server 10 after receiving the unique identification that mobile terminal 20 sends.Preferably, the communication module 31 of described media apparatus 30 can connect to server 10 by the Internet, local area network (LAN) or mobile communications network.
Display module 32, for the media information of showing that the media information module of server 10 is sent.Display module 32 can be at least one electronic display unit, placard, lamp box, neon light, display card etc. as show digital code information or printed matter information to consumer.The content-form of described media information can be video, image, audio frequency or word etc.The large few of display uses and matches with individual, but display CRT (Cathode Ray Tube, cathode ray tube), LED (Light Emitting Diode, light-emitting diode), LCD (Liquid Crystal Display, liquid crystal display), perspective LCD (transparent LCD), projector etc.For example, be arranged on the media apparatus in taxi, its display should match with space in railway carriage, and its diagonal angle is about 20cm.In other embodiments, the display of media apparatus is can super large, and for example projector projects a large-screen, can watch for many people simultaneously.
Described mobile terminal 20 is carried and is used by user, comprise smart mobile phone, PDA (Personal Digital Assistant, personal digital assistant), panel computer, portable computer, further comprise the mobile terminal that i Phone iPhone, apple iPod Touch, apple iPad, Android (Android) mobile phone, Android panel computer, RIM BlackBerry, call window (Windows Phone), Saipan (Symbian) mobile phone and other can operating application programs.Mobile terminal can be communicated by letter with mobile communications network.Mobile terminal 20 can comprise RFID (Radio Frequency Identification, radio-frequency (RF) identification) device and/or the blue-tooth device of NFC (Near Field Communication, near-field communication).
Described mobile terminal 20 is communicated by letter with server 10 by mobile communications network.Described mobile communications network comprises GPRS (General Packet Radio Service, GPRS) network, WCDMA (Wideband Code Division Multiple Access, Wideband Code Division Multiple Access (WCDMA)) network, CDMA2000 (Code Division Multiple Access 2000, CDMA 2000) network, TD-SCDMA (Time Division-Synchronous Code Division Multiple Access, TD SDMA) network, HSDPA (High Speed Downlink Package Access, the access of high speed downlink packet link) network, TETRA (Terrestrial Trunked Radio, land clustered wireless system) network, LTE (Long Term Evolution, Long Term Evolution) network, wireless network, WiMAX (Worldwide Interoperability for Microwave Access, micro-wave access global inter communication) network, blueteeth network and other communication network that matches.Described mobile terminal 20 matches with wherein at least one standard of above-mentioned mobile communications network, mobile terminal 20 can utilize mobile communications network with IP (Internet Protocol, Internet protocol) agreement or other communication protocol and server 10 and internet communication.
Media apparatus 30 is installed on immobilization carrier or mobile vehicle.Described immobilization carrier can be the inside of the buildings such as the above ground portion of urban road, square, building etc. or market, movie theatre, gymnasium.Described mobile vehicle can be other vehicles such as automobile, subway, train, steamer, aircraft.For example, described media apparatus 30 can be arranged in taxi, but the small displays of the about 20cm in its display diagonal angle.The appearance design of media apparatus, applicable to personal user, comprises suitable protection user privacy, and for example media apparatus 30 is similar to existing telephone booth, is provided with separates version in display both sides; Media apparatus 30 also can arrange seat; Or media apparatus 30 is arranged in the vehicles such as comprising taxi, size and the installation environment of its appearance design and display match.
The present invention has two kinds of operator schemes: 1) login mode; 2) non-login mode.Media apparatus 30 is when logining pattern operation, retrieval user personal information from server 10, preferably relative commercial and non-commercial information are presented at the display of media apparatus 30, and carefully select media information by the further operation of user, completely according to personal characteristics choose, broadcasting and downloads of media information, use for the convenience of the user media apparatus, need not user login formality, and by mobile terminal 20 and the mutual authentication interface of media apparatus 30.Non-login mode operation, refers to directly operation on media apparatus 30 of user, does not need to use mobile terminal 20, if but user finally needs downloads of media information, need to connect mobile terminal 20.
Fig. 2 is the structural representation that the preferred personalized media of the present invention are realized system, and described personalized media are realized server 10, at least one mobile terminal 20 and at least one media apparatus 30 that system 100 includes intercommunication mutually, wherein:
Described server 10 comprises:
System management module 11, for management of media device 30.System management module 11 stores the media apparatus data of each media apparatus 30, and system management module 11 manages media apparatus 30 according to described media apparatus data.Described media apparatus data comprise media information sign, the commodity associated coupons sign shown at that time and the device operating state of media apparatus 30 etc. that device identification, the media apparatus 30 of media apparatus 30 are installed on the address of the longitude of immobilization carrier or mobile vehicle, immobilization carrier, latitude, height coordinate, media apparatus 30, showed at that time.
Individual database 12, for preserving unique identification corresponding to some users and personal information.Described personal information preferably includes personal like's information and/or shopping list etc.
Switching Module 14, for the personal information with social networks exchange individual database.The first personalized important element is set up personal information exactly, sets up personal information and can match with the personal information of social networks, also can set up voluntarily individual database.
Media information module 14, for analyzing the media information mating with personal information and sending to media apparatus 30.
Described mobile terminal 20, for sending unique identification from the contiguous media apparatus 30 of trend.
Described media apparatus 30 comprises:
Communication module 31, for communicating by letter with server 10 and/or mobile terminal 20, and is uploaded to server 10 after receiving the unique identification that mobile terminal 20 sends.The communication module 22 of described media apparatus 30 can connect to server 10 by the Internet, local area network (LAN) or mobile communications network.
Display module 32, for the media information of showing that the media information module of server 10 is sent.The display module of media apparatus 30 also, for when the non-not logging status, is shown predetermined media information, can show all selectable media informations.Described media information can be advertisement, information, game and amusement etc.
Input module 33, for sending to described server the information download request that user requires to download selected described media information for user's input.Input module 33 comprises keyboard, button, trace ball (trackball), touch-screen, remote control and/or induction installation, described remote control includes but not limited to user's mobile terminal 20, and described or induction installation can utilize induction user's gesture or the actions such as optical inductor or thermal sensor.Input module 33 is made further operation by user, information or the expansion of having screened or the information of the rule of changing screening to increase ensemble or to be associated with shopping list are selected in operation, and selected information are downloaded to the mobile terminal 20 of configuration after further operating.
The media information module of server 10 is also for sending to media information the mobile terminal associated with media apparatus 30 20.The invention provides user and select the also function of downloads of media information.
If described media apparatus 30 also for user in the scheduled time threshold value after logging status with media apparatus 30 during without interactive action, announcement server 10 is cancelled logging status.
The media letter module 14 of server 10, also for the media information mating with personal information and provided by near businessman media apparatus 30 is provided, sends to media apparatus 30 by media information.
Preferably, mobile terminal 20 also comprises:
Near field communication unit 21, for sending unique identification from trend media apparatus 30.
The communication module 31 of media apparatus 30 also comprises:
Near-field communication submodule 311, the unique identification of sending for mobile terminal receive 20.
For example, in user is put in the mobile terminal 20 that is provided with RFID device effective read range of near-field communication submodule 311 of media apparatus 30, user logins automatically with RFID.
One preferably again, and mobile terminal 20 comprises:
Bluetooth-communication unit 22, for sending unique identification from trend media apparatus 30.
The communication module 31 of media apparatus 30 also comprises:
Bluetooth communication submodule 312, the unique identification of sending for mobile terminal receive 20.
For example, in user is put in the mobile terminal 20 that is provided with blue-tooth device the effective range of Bluetooth communication submodule 312 of media apparatus 30, user logins automatically with MAC (Media Access Control, the media access control layer) address of blue-tooth device.
Another preferably, mobile terminal 20 comprises:
Ultrasonic wave transmitting element 23, sends unique identification for encoding by ultrasonic wave from trend media apparatus 30, and described ultrasonic wave transmitting element 23 can be loudspeaker etc.
The communication module 31 of media apparatus 30 also comprises:
Ultrasonic wave receiving element 313, the unique identification of sending for mobile terminal receive 20.
For example, the program control unique identification that sends mobile terminal 20 with ultrasonic wave coding of application on mobile terminal 20, and the logical ultrasonic wave receiving element 313 of media apparatus is received the unique identification of encoding with ultrasonic wave and is made user automatically login.
Described mobile terminal 20 is used one of above-mentioned three kinds of communication modes, and as the code of logining, be fixed-line subscriber sign to media apparatus 30, fixed-line subscriber sign is associated with a user account and be stored in the individual database 12 of server 10, and media apparatus 30 is received that fixed-line subscriber identifies and is just equal to user and logins by account password.Random user sign is when user's choice for use is non-while logining pattern operation media apparatus 30, by the random unique identification producing of application program effective property also.For example random user is designated 512 binary codes, and wherein random user sign comprises timestamp, and for example, random user sign timeliness is 30 minutes.
Be more preferably, server 10 also comprises reward voucher module 16 and/or move transaction module 17, wherein:
Mobile terminal 30 also receives request for send the reward voucher of the reward voucher that requires the associated media apparatus 20 of reception to server 10.
In described reward voucher module 16, store coupon data, comprise reward voucher sign, reward voucher details etc., described reward voucher details comprise word and multimedia, website hyperlink, reward voucher time limit etc.Described reward voucher module 16, for the device identification of the associated media apparatus 20 that receives request according to reward voucher and provide, is searched the reward voucher sign that device identification is associated; Search again the reward voucher being associated with reward voucher sign; And reward voucher is sent to mobile terminal 30.This reward voucher is the reward voucher that meets consumer personal like, therefore has more value.
Be more preferably, mobile terminal 30 is also for sending and require to carry out the move transaction request of move transaction with associated media apparatus 20 to server 10, and for example consumer is by mobile terminal 30 request shopping, purchase venue admission ticket etc.
Described move transaction module 17 is communicated by letter with mobile terminal 30 by mobile communications network, described move transaction module 17 is for the device identification of the associated media apparatus 20 that request provides according to move transaction, search the commodity or the information on services that are associated and can buy with described device identification, such as title, introduction, picture and the price etc. of commodity or service; Again commodity or information on services are sent to mobile terminal 30; And according to mobile terminal 30 selected commodity or service and payment mode thereof from commodity or information on services, carry out move transaction.
The major function of the application program of described mobile terminal 20 comprises:
1, application program provides mobile terminal 20 to use login mode or non-login mode to use the method for media apparatus 30;
2, RFID, bluetooth or the login of ultrasonic wave audio frequency, program control by application, user can select whether automatically to sign in to contiguous media apparatus 30;
3, application program is passed through mobile network's download user at the selected media information of media apparatus 30;
4, application program stores and has interface to show institute's downloads of media information, comprises reward voucher, and remove relevant reward voucher when reward voucher expiration of licence.
Fig. 3 is the flow chart of the personalized media implementation method of the present invention, and it can be realized system 100 by personalized media as shown in Figure 1 or 2 and realize, and comprises that step has:
Step S301, arranges some media apparatus 30, and media apparatus 30 is managed by server 10.Described media apparatus 30 can be installed on immobilization carrier or mobile vehicle.
Step S302 preserves unique identification corresponding to some users and personal information in server 10.Described personal information preferably includes personal like's information and/or shopping list.
Step S303, mobile terminal 20 sends unique identification from the contiguous media apparatus 30 of trend.
Step S304, media apparatus 30 is uploaded to server 10 by unique identification.
Step S305,10 pairs of unique identifications of server are verified, if be proved to be successful, enter logging status, and retrieve the personal information that unique identification is corresponding.
Step S306, server 10 analyzes the media information mating with personal information and sends to media apparatus 30.Preferably, the media information mating with personal information and provided by near businessman media apparatus 30 is provided server 10, and media information is sent to media apparatus 30.Described media information can be advertisement, information, game or amusement etc.
Step S307, media apparatus 30 is shown media information, this media information meets user's hobby.
Fig. 4 is the preferred flow charts of the personalized media implementation method of the present invention, and it can be realized system 100 by personalized media as shown in Figure 2 and realize, and comprises that step has:
Step S401, arranges some media apparatus 30, and media apparatus 30 is managed by server 10.
Step S402 preserves unique identification corresponding to some users and personal information in server 10.Described personal information preferably includes personal like's information and/or shopping list.Be more preferably server 10 and the mutual exchange of personal information of social networks.
Step S403, media apparatus 30, when non-not logging status, is shown predetermined media information.
Step S404, mobile terminal 20 sends unique identification from the contiguous media apparatus 30 of trend.
Mobile terminal 20 sends unique identification by near-field communication mode from the contiguous media apparatus 30 of trend.
Mobile terminal 20 sends unique identification by Bluetooth communication mode from the contiguous media apparatus 30 of trend.
Mobile terminal 20 sends unique identification by ultrasonic wave coded system from the contiguous media apparatus 30 of trend.
Step S405, media apparatus 30 is uploaded to server 10 by unique identification.
Step S406,10 pairs of unique identifications of server are verified, if be proved to be successful, enter logging status, and retrieve the personal information that unique identification is corresponding.
Step S407, server 10 analyzes the media information mating with personal information and sends to media apparatus 30.Preferably, the media information mating with personal information and provided by near businessman media apparatus 30 is provided server 10, and described media information is sent to media apparatus 30.
Step S408, media apparatus 30 is shown described media information.
Step S409, user, by media apparatus 30, sends to server 10 the information download request that requires to download selected media information.
Step S410, server 10 sends to the mobile terminal associated with media apparatus 30 20 by media information.
Step S411, the state of logging off.User can choose media and download to its associated mobile terminal, or leaves system and empty displaying contents; If or user at scheduled time threshold value and media apparatus 30 without interactive action, media apparatus 30 announcement servers 10 are cancelled logging status.
The present embodiment at least comprises following application scenarios:
Application scenarios one: after user's login, network analysis goes out women's clothes of the medium-sized size of user preferences and 2 years old following boy's clothes, the preferred related media information of media apparatus meeting, and these media informations are to be provided by near the shop installation place of media apparatus, media information comprises relevant introduce picture, video or reward voucher etc.; Information is not to be provided by near the shop installation place of media apparatus yet.
Application scenarios two: after user's login, network analysis goes out user preferences and comprises up-to-date news-video and cell information, the preferred related media information of media apparatus meeting, and these media informations are provided by external information source, example comprises by news media provides real-time video news and community now just or the Activities mass media that is about to hold.
Application scenarios three: the default shopping list of user comprises that user wants to buy commodity, system is all suitable merchandise news preferably, and these merchandise newss are to be provided by near the shop installation place of media apparatus, merchandise news comprises relevant introduce picture, video or reward voucher etc.; These merchandise newss are not to be provided by near the shop installation place of media apparatus yet, in merchandise news, may not comprise favor information; For example media apparatus is arranged in market, and in this market, there is no electrical equipment retail point, only includes to introduce the media information of relevant mobile phone and there is no reward voucher in merchandise news.
Application scenarios four: in the default shopping list of user, user wants to buy media or sees a film, system is all suitable media informations preferably, and these media informations are to be provided by near the shop installation place of media apparatus, film institutes, media information comprises relevant introduce picture, video, film introduction or reward voucher etc.; These media informations are not to be provided by near the shop installation place of media apparatus, film institutes yet, in information, may not comprise favor information; For example media apparatus is arranged in market, there is no cinema in market, only includes to introduce the media of relevant film, music and there is no reward voucher in information.
In sum, the invention provides a kind of personalized media and realize technology, preserve in advance unique identification corresponding to some users and personal information in server, described personal information preferably includes personal like's information of user and/or shopping list etc.; User sends unique identification by mobile terminal from the contiguous media apparatus of trend, by server authentication by after enter the state of logging in, and server retrieves goes out personal information corresponding to active user, send to media apparatus to show after analyzing the media information mating with described personal information.The initiative of the media information that the present invention shows is user completely, and the personal like that it meets user has solved media in prior art and realized the shortcoming that system can only broadcast medium information; In addition, user sends unique identification by mobile terminal from trend media apparatus and replaces account and password, carries out non-invasi login, has avoided the loaded down with trivial details of user's manual entry.Whereby, the present invention can provide personalized media information to user easily.
Certainly; the present invention also can have other various embodiments; in the situation that not deviating from spirit of the present invention and essence thereof; those of ordinary skill in the art are when making according to the present invention various corresponding changes and distortion, but these corresponding changes and distortion all should belong to the protection range of the appended claim of the present invention.

Claims (20)

1. a personalized media implementation method, is characterized in that, comprises that step has:
Some media apparatus are set, and described media apparatus is by server admin;
In described server, preserve unique identification corresponding to some users and personal information;
Mobile terminal sends described unique identification from the contiguous described media apparatus of trend;
Described media apparatus is uploaded to described server by described unique identification;
Described server is verified described unique identification, if be proved to be successful, enters logging status, and retrieves the described personal information that described unique identification is corresponding;
Described server analyzes the media information mating with described personal information and sends to described media apparatus;
Described media apparatus is shown described media information.
2. personalized media implementation method according to claim 1, is characterized in that, described personal information comprises personal like's information and/or shopping list.
3. personalized media implementation method according to claim 1, is characterized in that, also comprises:
Described server and social networks exchange described personal information mutually.
4. personalized media implementation method according to claim 1, is characterized in that, described media apparatus shows that the step of described media information also comprises afterwards:
Described user, by described media apparatus, sends the information download request that requires to download selected described media information to described server;
Described server sends to the described mobile terminal associated with described media apparatus by described media information.
5. personalized media implementation method according to claim 1, is characterized in that, described in be proved to be successful after entering the step of logging status and also comprise:
If described user is at scheduled time threshold value and described media apparatus without interactive action, described media apparatus notifies described server to cancel logging status.
6. personalized media implementation method according to claim 1, is characterized in that, described server analyzes the media information mating with described personal information and sends to the step of described media apparatus to comprise:
The media information mating with described personal information and provided by near the businessman described media apparatus is provided described server, and described media information is sent to described media apparatus.
7. personalized media implementation method according to claim 1, is characterized in that, also comprises:
Described media apparatus, when non-not logging status, is shown predetermined media information.
8. according to the personalized media implementation method of claim 1~7 any one, it is characterized in that, described mobile terminal sends described uniquely identified step from the contiguous described media apparatus of trend and comprises:
Described mobile terminal sends described unique identification by near-field communication mode to contiguous described media apparatus.
9. according to the personalized media implementation method described in claim 1~7 any one, it is characterized in that, described mobile terminal sends described uniquely identified step from the contiguous described media apparatus of trend and comprises:
Described mobile terminal sends described unique identification by Bluetooth communication mode to contiguous described media apparatus.
10. according to the personalized media implementation method described in claim 1~7 any one, it is characterized in that, described mobile terminal sends described uniquely identified step from the contiguous described media apparatus of trend and comprises:
Described mobile terminal sends described unique identification by ultrasonic wave coded system to contiguous described media apparatus.
11. 1 kinds of personalized media are realized system, it is characterized in that, include server, at least one media apparatus and at least one mobile terminal of intercommunication mutually;
Described server comprises:
System management module, for managing described media apparatus;
Individual database, for preserving unique identification corresponding to some users and personal information;
Login module, the described unique identification for verifying that described media apparatus is uploaded, enters logging status if be proved to be successful, and retrieves the described personal information that described unique identification is corresponding;
Media information module, for analyzing the media information mating with described personal information and sending to described media apparatus;
Described mobile terminal, for sending unique identification from the contiguous described media apparatus of trend;
Described media apparatus comprises:
Communication module, for described server and/or described communication of mobile terminal, and be uploaded to described server after receiving the described unique identification that described mobile terminal sends;
Display module, for the described media information of showing that the described media information module of described server is sent.
12. personalized media according to claim 11 are realized system, it is characterized in that, described personal information comprises personal like's information and/or shopping list.
13. personalized media according to claim 11 are realized system, it is characterized in that, described server also comprises:
Switching Module, for exchanging the described personal information of described individual database with social networks.
14. personalized media according to claim 11 are realized system, it is characterized in that, described media apparatus also comprises:
Input module, for sending to described server the information download request that user requires to download selected described media information for user's input;
The media information module of described server is also for sending to described media information the described mobile terminal associated with described media apparatus.
15. personalized media according to claim 11 are realized system, it is characterized in that, if described media apparatus also during without interactive action, notifies described server to cancel logging status with described media apparatus for described user in the scheduled time threshold value after logging status.
16. personalized media according to claim 11 are realized system, it is characterized in that, the described media letter module of described server, also for the media information mating with described personal information and provided by near the businessman described media apparatus is provided, sends to described media apparatus by described media information.
17. personalized media according to claim 11 are realized system, it is characterized in that, the described display module of described media apparatus also, for when the non-not logging status, is shown predetermined media information.
18. realize system according to the personalized media described in claim 11~17 any one, it is characterized in that,
Described mobile terminal comprises:
Near field communication unit, for sending unique identification from media apparatus described in trend;
The described communication module of described media apparatus also comprises:
Near-field communication submodule, the described unique identification of sending for receiving described mobile terminal.
19. realize system according to the personalized media described in claim 11~17 any one, it is characterized in that, described mobile terminal comprises:
Bluetooth-communication unit, for sending unique identification from media apparatus described in trend;
The described communication module of described media apparatus also comprises:
Bluetooth communication submodule, the described unique identification of sending for receiving described mobile terminal.
20. realize system according to the personalized media described in claim 11~17 any one, it is characterized in that, described mobile terminal comprises:
Ultrasonic wave transmitting element, sends unique identification for encoding by ultrasonic wave from media apparatus described in trend;
The described communication module of described media apparatus also comprises:
Ultrasonic wave receives submodule, the described unique identification of sending for receiving described mobile terminal.
CN201210357172.5A 2012-09-21 2012-09-21 Individualized media realization method and system Pending CN103685199A (en)

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