CN101783046A - Wireless electronic sales promotion system and application method thereof - Google Patents
Wireless electronic sales promotion system and application method thereof Download PDFInfo
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- CN101783046A CN101783046A CN200910001249A CN200910001249A CN101783046A CN 101783046 A CN101783046 A CN 101783046A CN 200910001249 A CN200910001249 A CN 200910001249A CN 200910001249 A CN200910001249 A CN 200910001249A CN 101783046 A CN101783046 A CN 101783046A
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Abstract
The invention discloses a wireless electronic sales promotion system and an application method thereof. The system comprises a user ID card, an electronic sales promotion machine and a backend server, wherein the electronic sales promotion machine comprises a user identity module, a wireless communication module, an operation control module, a data storage module and a printing module, the sales promotion system communicates with the backend server via the wireless communication module, the user can acquire and print needed commodity discount information and other contents via the electronic sales promotion machine when the user holds the ID card to go shopping after registration, and the user can immediately enjoy the discount policies via reading the printed contents. The invention can increase the efficiency of sales promotion and reduce the marketing cost for the seller in commodity sales, particularly in sales promotion.
Description
Technical field
The present invention relates to the electronic information distribution technology of wireless communication field, relate in particular to a kind of electronic promotional system and application process thereof of issuing sales promotion information.
Background technology
Along with the continuous development of commodity economy and the fierceness day by day of market competition, effect as the sales section of one of three elements of general business model (Business Model) " sale-operation-capital " just seems particularly important, simultaneously, the industry of being accompanied by is divided the work the trend of more and more refinement, increasing production marketing work is often by doing with incoherent commercial undertaking of manufacturing enterprise, by these specialty salespersons (comprising advertising) product is propagated, public relations, work is managed in sales promotion etc., commercial undertaking realizes the work repayment of self in process of exchange, and in the operation cost that helps also to have reduced when manufacturing enterprise realizes the profit of sales repayment enterprise, both sides bring out the best in each other.
Current, no matter be manufacturing enterprise or commercial enterprise, all exploring the inessential expenditure how further to reduce each link in the business model, be beneficial to realize the pursuit of self profit maximization.The delivery system of e-advertising machine, product (business) presentation device (terminal) and various marketing informations comprises that the technology of internet sales website is developed in succession widely under this background demand.Wherein, the delivery system that is used for marketing information is used comparatively extensive, but because be limited to the volume of system self, to factors such as the dependence of network and the operability in concrete the enforcement are relatively poor, real-time is relatively poor; And existing product (business) presentation device (terminal) can only be stored in the marketing information of self inside to the potential customers of uncertain identity issue, seller and manufacturing enterprise can't obtain these clients the interested merchandise news and the relevant information that can reflect this client identity, therefore, can't further send personalized marketing information to potential client, consumption purpose that more can not potential customers are possible reports seller.
Summary of the invention
In view of this, fundamental purpose of the present invention is to provide a kind of wireless electronic sales promotion system and application process thereof, so that personalized marketing information to be provided to the client, and described client's consumption purpose fed back to seller, reduce the operation cost of seller, strengthen the client and experience, improve the earning rate of advertising campaign as consumer's interaction shopping.
For achieving the above object, technical scheme of the present invention is achieved in that
A kind of wireless electronic sales promotion system, this system comprises user ID card, electronic promotional machine and background server; Wherein:
The user ID card is used for only this user's of sign identity and by use electronic promotional machine the user is carried out authentication;
The electronic promotional machine is used to discern user identity and for this user provides the commodity marketing information, the merchandise news content that also is used for issuing according to background server generates the sales promotion favor information after making a choice as described user, and prints output;
Background server, the mode with radio communication of being used for also is used to receive the user behavior data that this user is fed back at described electronic promotional machine for described electronic promotional machine provides the commodity marketing information.
Wherein, described user ID card is the unique identification sign indicating number by the preset coding formal definition, needs to obtain by registration and by the checking back.
Described background server includes the background data base system, and described Database Systems are to make up according to Relational DBMS.
A kind of wireless electronic sales promotion machine that is used for above-mentioned electronic promotional system, this electronic promotional machine includes data memory module, operation control module, display/play module, and described sales promotion machine also comprises main control module, identification module, wireless communication module and print module; Wherein:
Main control module is used to connect the peripheral components of this electronic promotional machine, and according to default program the interactive information of described peripheral components is handled, and generates result;
Wireless communication module is used for receiving the merchandise sales information that background server sends by communication, and user behavior data is transferred to described background server in this information after main control module disposes again;
Data memory module is used for reading/store local data storehouse content and discerned the user behavior record of identity according to the instruction of main control module; Also be used to store default bar code and generate logic, and storage is by the bar code of the respective user behavior record of the character string generation that main control module provided;
Identification module is used for reading the user ID card information according to default decoding logic, and by the data-base recording of described system this user identity is discerned;
The operation control module is used to provide operation interface, and the operational order that receives the user is selected intrasystem sales promotion information, and sends the request instruction that calls specific aim information to described main control module at user's selection;
Display/play module, the mode with image and sound of being used for show and play information after described main control module is handled;
Print module, be used for the information selected by main control module reading of data memory module user or at client's customized information, and utilize default bar code to generate logic generation bar code information type slug font code, also can print other forms of graph text information according to being provided with of main control module;
Wherein, described main control module links to each other with described wireless communication module, data memory module, identification module, operation control module, display/play module, print module respectively by various interface.
Described wireless communication module adopt following communication one or more carry out correspondence with foreign country, the 2G/3G network that comprises global system for mobile communications GSM, grouping service wireless GPRS, CDMA CDMA, TD-SCDMA (Time Division-Synchronous Code Division Multiple Access) TD-SCDMA connects, and IEEE802.11x, micro-wave access global inter communication WiMAX are in interior connected mode.
Described data memory module adopts hard disk or/and the mode of compatible card reader, and described compatible card reader support comprises flash card, the SD movable storage device in being stuck in.
Include local data base in the described data memory module, described database is a relevant database.
Described identification module further comprises ID card code translator, is used for according to default decode logic user ID being sticked into capable authentication.
Described operation control module adopts the infrared signal radiation pattern to described main control module sending controling instruction.
A kind of application process of wireless electronic sales promotion system, this method comprises the steps:
A, user use modes such as phone, note or online by production marketing website enrollment status information, obtain the user ID card of default coded format through confirming the back;
B, user swipe the card by the identification module of electronic promotional machine, through login electronic promotional system after the authentication;
C, described user operate the electronic promotional machine by the operation control module, and the commercial promotions information that will receive by wireless communication module is printed in the bar code mode by print module according to this user's selection and transmits on the media;
D, this user's the data message of browsing, choose process noted be saved in the data memory module, and send to described background server by wireless communication module;
E, described background server screen all users' behavioral data by default background data base and classify, and seller is submitted in the report behind the sifting sort.
Wherein, the described authentication process itself of step B is: main control module reads the information of described user ID card the enrollment status information of preserving in the data memory module is confirmed; If login name, password unanimity then pass through identity validation; Otherwise, authentication failed, this user can only browse commercial promotions information in the described electronic promotional machine with anonymous way.
Step C further comprises: according to this user's log-on message or by this user's hobby, recommend to be fit to the individual character sales promotion information of this customer consumption custom.
Step C further comprises: described print module prints the content of good of seeing on the display/play module in the mode of What You See Is What You Get.
Wireless electronic sales promotion system provided by the present invention and application process thereof have the following advantages:
The present invention adopts interface more than, support the circuit board of multiple standard, the integrated wireless communication module that comprises, identification module, data memory module, peripheral components such as print module are in interior functional module, be used method, when the user is done shopping by the electronic promotional machine, seller can in time obtain user's consumption purpose and consumption demand, and can know user's identity information, described user behavior data is sent to screening of background server by Wireless transmission mode in real time and classify, thereby make seller can improve the efficient of marketing activity, reduced the cost of marketing of sales section.
Description of drawings
Fig. 1 is the principle of work synoptic diagram of embodiment of the invention electronic promotional system;
Fig. 2 is an embodiment of the invention electronic promotional system application method schematic flow sheet.
Embodiment
Below in conjunction with accompanying drawing and embodiments of the invention method of the present invention is described in further detail.
Basic thought of the present invention is: by the commercial promotions information of electronic promotional of the present invention system issue at customer demand, and the consumer behavior data that will enjoy the preferential user of commercial promotions feed back to seller.
Fig. 1 is the principle of work synoptic diagram of embodiment of the invention electronic promotional system, and as shown in Figure 1, electronic promotional of the present invention system is made up of three parts, i.e. user ID card, electronic promotional machine and background server.Described user ID card is used for only this user's of sign identity and by use electronic promotional machine the user is carried out authentication.Described electronic promotional machine is used to discern user identity and for this user provides the commodity marketing information, the merchandise news content that also is used for issuing according to background server generates the sales promotion favor information after making a choice as described user, and prints output; Comprise main control module 101, wireless communication module 102, data memory module 103, identification module 104, operation control module 105, display/play module 106, print module 107; Described background server and wireless communication module 102 are connected by communication.
Here, described main control module 101 links to each other with wireless communication module 102, data memory module 103, identification module 104, operation control module 105, display/play module 106, print module 107 respectively; Wherein, described wireless communication module 102 intercoms with background server mutually by communication.
Wireless communication module 102 is used for receiving the merchandise sales information that described background server sends by communication, and user behavior data is transferred to described background server in this information after main control module 101 disposes again.
Here, described communication, can comprise: the 2G or the 3G mobile communication system of global system for mobile communications (GSM), grouping service wireless (GPRS), CDMA (CDMA), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access) multiple standards such as (TD-SCDMA), also can realize writing to each other of wireless communication module 102 and described background server by modes such as IEEE802.11x and micro-wave access global inter communication (WiMAX) technology.
Data memory module 103, be used for reading/store local data storehouse content and discerned the user behavior record of identity according to the instruction of main control module 101, also be used to store default bar code and generate logic, and the bar code of the respective user behavior record of the character string generation that is provided by main control module 101 is provided.
Here, described data memory module 103, except being storage medium with traditional hard disk, can also be by the storage card of compatible polytype of card reader and different systems, as flash card, SD card, USB flash disk etc.
Described local data base is relevant database, as, according to the database of Relational DBMSs such as Oracle, SQL Server, MySQL structure.
The described user behavior record of having discerned identity comprises contents such as the interested merchandise news of user ID card number, password and respective user, promotional discount information.
Identification module 104 is used for reading the user ID card information according to default decoding logic, and by the data-base recording of described system this user identity is discerned.
Here, described identification module 104 comprises the user ID card that ID card code translator and user hold.Described user ID card is held by the user, is the unique identification sign indicating number by the preset coding formal definition, and the user can register by the mode of SMS or network entry, obtains by verifying the back.
Described operation control module 105 is used but is not limited to by the mode of infrared signal emission described main control module 101 to be sent various steering orders.
Display/play module 106, the mode with image and sound of being used for show and play information after described main control module 101 is handled.
Print module 107, be used for the information selected by main control module 101 reading of data memory modules 103 users or at client's customized information, and utilize default bar code to generate logic generation bar code information type slug font code, also can print other forms of graph text information according to being provided with of main control module 101.
Described background server, the mode that is used for radio communication is the merchandise sales information by wireless communication module 102 to these system data memory module 103 transmission data, also is used to receive by the user behavior data of described main control module 101 with the communication feedback.Being preset with the background data base system in the described background server, also is relevant database, as, according to the database of Relational DBMSs such as Oracle, SQL Server, MySQL structure.
Fig. 2 is an embodiment of the invention electronic promotional system application method schematic flow sheet; As shown in Figure 2, this method comprises:
Step 201: the user uses modes such as phone, note or online by production marketing website enrollment status information, obtains the user ID card of default coded format through confirming the back.
Here, described enrollment status information is under the effect of main control module, communicates in the data memory module that is sent to the electronic promotional machine by background server and wireless communication module.
Described user ID card can be made into various ways such as magnetic card, integrated circuit (IC) card, for ease of carrying, also can be made into the ornaments of volume microcard less, non-contact type or other shapes, as Q version key chain.
Step 202: the user swipes the card by the identification module of electronic promotional machine, through login electronic promotional system after the authentication.
Described user's authentication process itself is: the information that main control module reads described user ID card confirms the enrollment status information of preserving in the data memory module, if login name, password unanimity then pass through identity validation; Otherwise this user can only browse commercial promotions information in the described electronic promotional machine with anonymous way.
Step 203: described user operates the electronic promotional machine by the operation control module, and the commercial promotions information that will receive by wireless communication module is printed in the bar code mode by print module according to this user's selection and transmits on the media.
In the same manner, also can recommend to be fit to the individual character sales promotion information of this customer consumption custom according to this user's log-on message or by this user's hobby.
Described print module also can What You See Is What You Get mode the content of good of seeing on the described display/play module is printed.
Step 204: this user's the data message of browsing, choose process noted be saved in the data memory module, and send to described background server by wireless communication module.
Step 205: described background server screens all users' behavioral data by default background data base and classifies, and seller is submitted in the report behind the sifting sort.
Like this, when the user holds transmission medium with sales promotion information and goes shopping, understand the entrained information content by described transmission media according to the formation logic of bar code, can cash the preferential sales promotion policy that seller is promised to undertake easily, make shopping, sales promotion process become convenient and efficient.
The above is preferred embodiment of the present invention only, is not to be used to limit protection scope of the present invention.
Claims (14)
1. a wireless electronic sales promotion system is characterized in that, this system comprises user ID card, electronic promotional machine and background server; Wherein:
The user ID card is used for only this user's of sign identity and by use electronic promotional machine the user is carried out authentication;
The electronic promotional machine is used to discern user identity and for this user provides the commodity marketing information, the merchandise news content that also is used for issuing according to background server generates the sales promotion favor information after making a choice as described user, and prints output;
Background server, the mode with radio communication of being used for also is used to receive the user behavior data that this user is fed back at described electronic promotional machine for described electronic promotional machine provides the commodity marketing information.
2. system according to claim 1 is characterized in that, described user ID card is the unique identification sign indicating number by the preset coding formal definition, needs to obtain by registration and by the checking back.
3. system according to claim 1 is characterized in that described background server includes the background data base system, and described Database Systems are to make up according to Relational DBMS.
4. wireless electronic sales promotion machine that is used for the described electronic promotional of claim 1 system, this electronic promotional machine includes data memory module, operation control module, display/play module, it is characterized in that described sales promotion machine also comprises main control module, identification module, wireless communication module and print module; Wherein:
Main control module is used to connect the peripheral components of this electronic promotional machine, and according to default program the interactive information of described peripheral components is handled, and generates result;
Wireless communication module is used for receiving the merchandise sales information that background server sends by communication, and user behavior data is transferred to described background server in this information after main control module disposes again;
Data memory module is used for reading/store local data storehouse content and discerned the user behavior record of identity according to the instruction of main control module; Also be used to store default bar code and generate logic, and storage is by the bar code of the respective user behavior record of the character string generation that main control module provided;
Identification module is used for reading the user ID card information according to default decoding logic, and by the data-base recording of described system this user identity is discerned;
The operation control module is used to provide operation interface, and the operational order that receives the user is selected intrasystem sales promotion information, and sends the request instruction that calls specific aim information to described main control module at user's selection;
Display/play module, the mode with image and sound of being used for show and play information after described main control module is handled;
Print module, be used for the information selected by main control module reading of data memory module user or at client's customized information, and utilize default bar code to generate logic generation bar code information type slug font code, also can print other forms of graph text information according to being provided with of main control module;
5. sales promotion machine according to claim 4 is characterized in that, described main control module links to each other with described wireless communication module, data memory module, identification module, operation control module, display/play module, print module respectively by various interface.
6. according to claim 4 or 5 described sales promotion machines, it is characterized in that, described wireless communication module adopt following communication one or more carry out correspondence with foreign country, the 2G/3G network that comprises global system for mobile communications GSM, grouping service wireless GPRS, CDMA CDMA, TD-SCDMA (Time Division-Synchronous Code Division Multiple Access) TD-SCDMA connects, and IEEE802.11x, micro-wave access global inter communication WiMAX are in interior connected mode.
7. according to claim 4 or 5 described sales promotion machines, it is characterized in that described data memory module adopts hard disk or/and the mode of compatible card reader, described compatible card reader support comprises flash card, the SD movable storage device in being stuck in.
8. sales promotion machine according to claim 7 is characterized in that, includes local data base in the described data memory module, and described database is a relevant database.
9. according to claim 4 or 5 described sales promotion machines, it is characterized in that described identification module further comprises ID card code translator, be used for user ID being sticked into capable authentication according to default decode logic.
10. according to claim 4 or 5 described sales promotion machines, it is characterized in that described operation control module adopts the infrared signal radiation pattern to described main control module sending controling instruction.
11. the application process of a wireless electronic sales promotion system is characterized in that, this method comprises the steps:
A, user use modes such as phone, note or online by production marketing website enrollment status information, obtain the user ID card of default coded format through confirming the back;
B, user swipe the card by the identification module of electronic promotional machine, through login electronic promotional system after the authentication;
C, described user operate the electronic promotional machine by the operation control module, and the commercial promotions information that will receive by wireless communication module is printed in the bar code mode by print module according to this user's selection and transmits on the media;
D, this user's the data message of browsing, choose process noted be saved in the data memory module, and send to described background server by wireless communication module;
E, described background server screen all users' behavioral data by default background data base and classify, and seller is submitted in the report behind the sifting sort.
12. method according to claim 11 is characterized in that, the described authentication process itself of step B is: main control module reads the information of described user ID card the enrollment status information of preserving in the data memory module is confirmed; If login name, password unanimity then pass through identity validation; Otherwise, authentication failed, this user can only browse commercial promotions information in the described electronic promotional machine with anonymous way.
13. method according to claim 11 is characterized in that, step C further comprises: according to this user's log-on message or by this user's hobby, recommend to be fit to the individual character sales promotion information of this customer consumption custom.
14. method according to claim 11 is characterized in that, step C further comprises: described print module prints the content of good of seeing on the display/play module in the mode of What You See Is What You Get.
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| CN2009100012493A CN101783046B (en) | 2009-01-16 | 2009-01-16 | Wireless electronic sales promotion system and application method thereof |
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| CN102592238A (en) * | 2012-01-19 | 2012-07-18 | 上海真灼电子技术有限公司 | RFID-technology-based electronic coupon distribution system and use method thereof |
| CN102750895A (en) * | 2012-06-28 | 2012-10-24 | 宇龙计算机通信科技(深圳)有限公司 | Intelligent building information terminal and system as well as communication method |
| CN103024675A (en) * | 2011-09-28 | 2013-04-03 | 上海信颐信息技术有限公司 | Multimedia information distribution system |
| CN103077168A (en) * | 2011-10-26 | 2013-05-01 | 段卫东 | Method and device for guiding new user registration by old user through website short message channel |
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| CN103685199A (en) * | 2012-09-21 | 2014-03-26 | 智亭有限公司 | Individualized media realization method and system |
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| JP4228729B2 (en) * | 2003-03-06 | 2009-02-25 | セイコーエプソン株式会社 | Coupon issuing device and sales promotion system |
| CN100587739C (en) * | 2006-12-06 | 2010-02-03 | 维鹏信息技术(上海)有限公司 | Method for on-site printing based on wireless radio frequency recognition technology |
| CN101299284A (en) * | 2008-06-06 | 2008-11-05 | 任雪松 | Automatic information sale apparatus, system and method |
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| CN103024675A (en) * | 2011-09-28 | 2013-04-03 | 上海信颐信息技术有限公司 | Multimedia information distribution system |
| CN103077168A (en) * | 2011-10-26 | 2013-05-01 | 段卫东 | Method and device for guiding new user registration by old user through website short message channel |
| CN102592238A (en) * | 2012-01-19 | 2012-07-18 | 上海真灼电子技术有限公司 | RFID-technology-based electronic coupon distribution system and use method thereof |
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| CN103685199A (en) * | 2012-09-21 | 2014-03-26 | 智亭有限公司 | Individualized media realization method and system |
| CN103310367A (en) * | 2013-07-08 | 2013-09-18 | 常熟市威腾进出口有限公司 | Marketing tracking system of industrial tape |
| WO2017206395A1 (en) * | 2016-05-31 | 2017-12-07 | 乐视控股（北京）有限公司 | Information transmission method and electronic device |
| CN110675786A (en) * | 2019-09-03 | 2020-01-10 | 合肥金誉堂文化传媒有限责任公司 | City wisdom advertisement broadcast control system |
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