CN103679475A - E-commerce shopping guide platform - Google Patents
E-commerce shopping guide platform Download PDFInfo
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- CN103679475A CN103679475A CN201310632380.6A CN201310632380A CN103679475A CN 103679475 A CN103679475 A CN 103679475A CN 201310632380 A CN201310632380 A CN 201310632380A CN 103679475 A CN103679475 A CN 103679475A
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Abstract
The invention relates to an E-commerce shopping guide platform comprising a near-field communication terminal, an advertisement display terminal, and a background interaction system. The near-field communication terminal is used for sending out a near-field communication request. The advertisement display terminal is provided with a near-field communication device and used for displaying advertisement information and returning a link according to the near-field communication request. The background interaction system is used for writing the link into the near-field communication device of the advertisement display terminal. Through the E-commerce shopping guide platform, outdoor advertisements can be provided with data and accordingly can be guided to the internet online.
Description
Technical field
The present invention relates to e-commerce technology field, particularly relate to a kind of ecommerce shopping guide platform.
Background technology
Under traditional line, advertisement is play and must be formed direct memory by stimulation user, thereby then when user's ekphorize when choosing forms consumption.So the Main Function of the effect of advertisement is embodied in and helps user to remember ad content and user arouses memory when shopping under line, the final consumer objects that cannot go directly as advertisement on line, and in whole chain, collect corresponding information and know the final effect of advertisement.
Under line there is a kind of new model in advertisement at present, it is exactly embedded two-dimension code image in advertisement out of doors, when user is interested in ad content, APP that can use smart mobile phone etc. takes two-dimension code image, by the information of carrying in Quick Response Code, through user website interested or APP, this mode shortcoming is exactly that user must open APP, and it is just passable several seconds to aim at the picture of appointment with mobile phone camera, process is comparatively loaded down with trivial details.
The mode of existing near-field communication has three kinds, and one: the NFC chip that contains read head communicates with the NFC chip that contains read head, although this mode can realize data interaction between the two, the NFC chip cost that contains read head is higher; Two: do not have the NFC label of read head to communicate as calling terminal and the NFC chip that contains read head, now by NFC chip, read the information on NFC label, then by backstage and the terminal of this NFC label of binding, communicate; Three: NFC label and NFC label communicate.In e-commerce technology field, conventionally adopt the first and the second way to communicate.
Summary of the invention
Technical matters to be solved by this invention is to provide a kind of ecommerce shopping guide platform, makes outdoor advertising can obtain data, thus internet on leading line.
The technical solution adopted for the present invention to solve the technical problems is: a kind of ecommerce shopping guide platform is provided, it is characterized in that, comprising: near-field communication terminal, for sending near-field communication request; With the advertisement display terminal of near field communication means, for show advertising message and according to near-field communication request return to a link; Backstage interaction systems, writes link for the near field communication means to advertisement display terminal.
Described ecommerce shopping guide platform also comprises interactive advertisement management system, and described interactive advertisement management system is opened after described link at near-field communication terminal, realize communication connection, and the content comprising according to described link is transferred instruction with near-field communication terminal.
Described interactive advertisement management system also sends described instruction to described near-field communication terminal, and described near-field communication terminal judges the application program that whether has electric business in near-field communication terminal according to instruction, and operates accordingly according to judged result.
Described link includes product information, some position information and electric trade mark label.
Described near field communication means is near field communication tag.
Described backstage interaction systems adopts in real time dynamic mode to write link to the near field communication means of advertisement display terminal.
Described near field communication tag starts by inducted switch module.
Beneficial effect
Owing to having adopted above-mentioned technical scheme, the present invention compared with prior art, there is following advantage and good effect: the present invention is by internet on the direct leading line of advertisement under line, utilize NFC and development of Mobile Internet technology, solve the short slab that outdoor advertising cannot obtain data, the present invention can also record user's wherein data in whole business chain, and this is analyzed, to better realize the precision of advertisement, while and electric business's combination, and obtain user's swap data, thereby draw more full and accurate user's transaction data.
Accompanying drawing explanation
Fig. 1 is block diagram of the present invention;
Fig. 2 is workflow diagram of the present invention.
Embodiment
Below in conjunction with specific embodiment, further set forth the present invention.Should be understood that these embodiment are only not used in and limit the scope of the invention for the present invention is described.In addition should be understood that those skilled in the art can make various changes or modifications the present invention after having read the content of the present invention's instruction, these equivalent form of values fall within the application's appended claims limited range equally.
Embodiments of the present invention relate to a kind of ecommerce shopping guide platform, as shown in Figure 1, comprising: near-field communication terminal 1, for sending near-field communication request; With the advertisement display terminal 2 of near field communication means, for show advertising message and according to near-field communication request return to a link; Backstage interaction systems 3, writes link for the near field communication means to advertisement display terminal 2.Described ecommerce shopping guide platform also comprises interactive advertisement management system 4, and described interactive advertisement management system is opened after described link at near-field communication terminal 1, realize communication connection, and the content comprising according to described link is transferred instruction with near-field communication terminal 1.Described interactive advertisement management system 4 also sends described instruction to described near-field communication terminal 1, and described near-field communication terminal 1 judges the application program that whether has electric business in near-field communication terminal 1 according to instruction, and operates accordingly according to judged result.Wherein, described link includes product information, some position information and electric trade mark label.
In the present invention, using the near-field communication terminal with read head 1 as calling terminal to advertisement display terminal, send near-field communication request.Near-field communication terminal in the present invention can be mobile phone, panel computer etc., wherein, relevant APP is installed, this APP need to support the mode that label is opened, and the parameter of entering the information page of opening appointed product are transmitted in reception, user can realize the shopping of article in this information page, and relevant APP is generally various electric business APP.
Advertisement display terminal 2 in the present invention can return to a URL link that comprises product information, some position information and electric trade mark label according to the request of near-field communication terminal.Near field communication means in advertisement display terminal is near field communication tag.
Wherein, advertisement display terminal is while posting the placard of NFC label, only need the URL link in NFC label is mutually corresponding with the advertising message on placard as fixing paper media, when changing placard, can the URL link in NFC label be rewritten; Advertisement display terminal is when the advertisement LCD screen of NFC label is housed, because LCD screen can ceaselessly carry out the carousel of advertisement, therefore must advertisement be write in NFC label in real time, now can to advertisement display terminal, arrange in advance, while arranging, can adopt the mode every the set time to write URL link to NFC label, wherein particular content should be corresponding one by one with the program that advertisement shows, the advertisement of playing links mutually corresponding with the URL writing.
For the advertisement of playing and the URL writing link mutually corresponding, therefore adopt the mode that NFC label is write to URL link every the set time to realize, but NFC label is limited as the indegree of writing of storer, in order to extend the life-span of NFC label, the near field communication tag in the present invention starts by inducted switch module.Therefore because the transmission range of near-field communication is limited, when near-field communication terminal is slowly near in this process of near field communication tag, while only having the transmission range to near-field communication, both just can carry out data interaction.That is to say, when near-field communication terminal is slowly near in this process of near field communication tag, before both also do not have data interaction, first make near-field communication terminal trigger inducted switch module, by inducted switch module, provide a control signal, 3 pairs of near field communication tag of this control signal control backstage interaction systems just write and link at the corresponding URL of broadcast advertisement, can read the URL link just having write after near-field communication terminal is near near field communication tag.After near-field communication terminal leaves, trigger inductive switch, thereby stop the write operation near field communication tag.
Wherein, inducted switch module can be inductive coil circuit, can be also photoswitch circuit.Inductive coil circuit comprises inductive coil and differential amplifier, the induced voltage that inductive coil obtains is connected with the Enable Pin of receiver in NFC label after differential amplifier amplifies, the Enable Pin of NFC label is made as to noble potential work, and electronegative potential stops realizing above-mentioned functions.When near-field communication terminal is near inductive coil, inductive coil produces induced voltage, and this induced voltage, after differential amplifier amplifies, produces a noble potential to the Enable Pin of the receiver in NFC label, and now NFC label can carry out write operation; When near-field communication terminal leaves inductive coil, the induced voltage of inductive coil is slowly attenuated to 0, and now the Enable Pin of the receiver in NFC label is not received any signal, and NFC label cannot write.Photoswitch circuit comprises phototriode and phase inverter, the output terminal of phototriode is connected with the input end of phase inverter, the output terminal of phase inverter is connected with the Enable Pin of receiver in NFC label, the Enable Pin of NFC label is made as to noble potential work, and electronegative potential stops realizing above-mentioned functions.When near-field communication terminal is during near phototriode, because phototriode is blocked, be now output as electronegative potential, through phase inverter, will produce a noble potential to the Enable Pin of the receiver in NFC label, now NFC label can carry out write operation; When near-field communication terminal leaves phototriode, phototriode can receive light signal, is now output as noble potential, produces an electronegative potential to the Enable Pin of the receiver in NFC label after phase inverter is anti-phase, and NFC label cannot write.
It is worth mentioning that in addition, when the near field communication means in advertisement display terminal is near-field communication chip, only need be in advance near-field communication chip be write to code and can realize the advertisement of broadcasting and link mutual corresponding object with the URL recording in near-field communication chip.
Described in writing for the near field communication means to advertisement display terminal, backstage interaction systems 3 comprises the URL link of product information, some position information and electric trade mark label, so original discrete ad system all can be entered in on-line system by unified platform, thereby realize under line, on advertisement line, change.
Interactive advertisement management system 4, for opening at near-field communication terminal after described link, realize communication connection, and the content comprising according to described link is transferred instruction to near-field communication terminal with near-field communication terminal 1.That is to say, when near-field communication terminal is opened after link, interactive advertisement management system 4 can be resolved the content of this link, and the content going out from backstage interaction systems 3 query parses, obtaining corresponding electric business APP tag addresses, electric business APP tag addresses can be 360buy: //fengzhong 12345678, wherein, 360buy is electric business ID, the 12345678 article code names for both sides' agreement, and interactive advertisement management system 4 can be sent and transfer instruction to near-field communication terminal according to the electric business APP label of receiving.Near-field communication terminal can operate after receiving this instruction accordingly, judge whether this electricity business APP is installed in terminal, if installed,, directly opening this electricity business APP enters article details page and buys, if this electricity business APP is not installed in terminal, the web page of opening article details by browser is bought.
When backstage interaction systems 3 and interactive advertisement management system 4 interconnect, interactive advertisement management system 4 can be by the purchase communication of record to backstage interaction systems 3, the point position that all can record advertisement display terminal due to user's buying behavior each time, therefore, by this record, can learn advertisement, position, the information such as time, by above-mentioned information, can analyze which piece region user has more and buys or understanding interest the advertisement of what type, by analyzing these data, can realize more accurate advertisement putting, to better realize the precision of advertisement, while and electric business's combination.
As shown in Figure 2, concrete steps are as follows for whole workflow of the present invention:
The first step: user uses and supports the smart mobile phone of near-field communication near advertisement display terminal, sends near-field communication request;
Second step: the NFC device of smart mobile phone and advertisement display terminal carries out communication, the NFC device of advertisement display terminal returns to smart mobile phone by URL link, and smart mobile phone obtains URL link;
The 3rd step: smart mobile phone is opened this URL link (NFC standard);
The 4th step: interactive advertisement management system is to advertising message corresponding to interaction systems query point position, backstage information, and backstage interaction systems is understood returning advertising information, and be with the business APP tag addresses that powers on.
The 5th step: interactive advertisement management system is transferred instruction according to advertising message and the electric business APP tag addresses received, and this instruction is sent to smart mobile phone.
The 5th step: whether the APP that smart mobile phone also can detect appointment installs.If the APP of appointment has been installed in smart mobile phone, open the APP installing on smart mobile phone, and navigate to corresponding article details page, user can directly buy; If the APP of appointment is not installed in smart mobile phone, turn to the corresponding Web page, user can realize purchase on this Web page.
When user buys after corresponding commodity, near-field communication terminal can return to purchase information interactive advertisement management system in addition.Interactive advertisement management system can record these information as reference from now on.
Be not difficult to find, the present invention is by internet on the direct leading line of advertisement under line, utilize NFC and development of Mobile Internet technology, solve the short slab that outdoor advertising cannot obtain data, the present invention can also record user's wherein data in whole business chain, and this is analyzed, to better realize the precision of advertisement, while and electric business's combination, and obtain user's swap data, thus draw more full and accurate user's transaction data.
Claims (7)
1. an ecommerce shopping guide platform, is characterized in that, comprising: near-field communication terminal (1), for sending near-field communication request; With the advertisement display terminal (2) of near field communication means, for show advertising message and according to near-field communication request return to a link; Backstage interaction systems (3), writes link for the near field communication means to advertisement display terminal (2).
2. ecommerce shopping guide platform according to claim 1, it is characterized in that, also comprise interactive advertisement management system (4), described interactive advertisement management system is opened after described link at near-field communication terminal (1), realize communication connection with near-field communication terminal (1), and the content comprising according to described link is transferred instruction.
3. ecommerce shopping guide platform according to claim 2, it is characterized in that, described interactive advertisement management system (4) also sends described instruction to described near-field communication terminal (1), described near-field communication terminal (1) judges the application program that whether has electric business in near-field communication terminal (1) according to instruction, and operates accordingly according to judged result.
4. ecommerce shopping guide platform according to claim 1, is characterized in that, described link includes product information, some position information and electric trade mark label.
5. ecommerce shopping guide platform according to claim 1, is characterized in that, described near field communication means is near field communication tag.
6. ecommerce shopping guide platform according to claim 5, is characterized in that, described backstage interaction systems (3) adopts in real time dynamic mode to write link to the near field communication means of advertisement display terminal (2).
7. ecommerce shopping guide platform according to claim 6, is characterized in that, described near field communication tag starts by inducted switch module.
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| CN201310632380.6A CN103679475B (en) | 2013-12-02 | 2013-12-02 | A kind of e-commerce shopping guide platform |
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| CN201310632380.6A CN103679475B (en) | 2013-12-02 | 2013-12-02 | A kind of e-commerce shopping guide platform |
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| US9985699B1 (en) | 2014-12-16 | 2018-05-29 | Blazer and Flip Flops, Inc. | NFC center |
| US10262311B1 (en) | 2014-12-17 | 2019-04-16 | Blazer and Flip Flops, Inc. | NFC-based payments tagging |
| US10262318B1 (en) | 2014-12-17 | 2019-04-16 | Blazer and Flip Flops, Inc. | Eligibility verification for real-time offers |
| CN110661825A (en) * | 2018-06-28 | 2020-01-07 | 阿里巴巴集团控股有限公司 | Method and device for realizing message pushing |
| CN110830940A (en) * | 2019-11-07 | 2020-02-21 | 上海驰亚信息技术有限公司 | Intelligent induction type multimedia shopping guide equipment and application system |
| US10580011B1 (en) | 2014-12-17 | 2020-03-03 | Blazer and Flip Flops, Inc. | NFC-based options selection |
| CN110913342A (en) * | 2019-11-08 | 2020-03-24 | 杭州智控网络有限公司 | Price Tag system NFC Tag function-based market promotion method |
| US10679207B1 (en) | 2014-12-17 | 2020-06-09 | Blazer and Flip Flops, Inc. | Bill splitting and account delegation for NFC |
| US11062375B1 (en) | 2014-12-17 | 2021-07-13 | Blazer and Flip Flops, Inc. | Automatic shopping based on historical data |
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