CN103578013A - Intelligent positioning device and intelligent positioning method of mobile advertisement platform - Google Patents
Intelligent positioning device and intelligent positioning method of mobile advertisement platform Download PDFInfo
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- CN103578013A CN103578013A CN201210277331.0A CN201210277331A CN103578013A CN 103578013 A CN103578013 A CN 103578013A CN 201210277331 A CN201210277331 A CN 201210277331A CN 103578013 A CN103578013 A CN 103578013A
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Abstract
The invention discloses an intelligent positioning device and intelligent positioning method of a mobile advertisement platform. The device comprises a cache system and an intelligent advertisement positioning system. The cache system is used for carrying out storing in a classified mode according to the service demands of an advertisement system, and the intelligent advertisement positioning system is used for positioning the last advertisement and returning the last advertisement to a client side through the cache system according to the request of the client side. The advertisement platform in the mobile field can be intelligent enough in the aspects of advertisement selecting and positioning. When the advertisement is positioned, the most appropriate advertisement can be positioned from numerous releasing strategies through the combination of various schemes such as the benefit maximization of investors, the most appropriate time period, the most appropriate audiences, the most appropriate put-in platform, and the most appropriate put-in position.
Description
Technical field
The present invention relates to advertisement location technology, particularly relate to a kind of moving advertising platform intelligent locating device and method thereof.
Background technology
Existing moving advertising exhibition scheme is mainly configured to main with ad system backstage, mainly contain following two parts and form.
1. advertisement configuration: be mainly used to configure the content of advertisement, can classify to advertisement, the behavior of definition advertisement, action etc.
2. throw in configuration: mainly moving advertising is thrown in to configuration.For example: which advertisement some videos or game put, or certain class video or game play any series advertisements etc.Like this, at displaying video or when playing games, just can play corresponding advertisement.
Prior art is underaction when playing moving advertising.Each moves the advertisement that will play in application and must first on backstage, configure, and the advertisement of broadcasting is more fixing.
Prior art is at the underaction of choosing of mobile Internet advertisement, or dirigibility is poor.For example: can only be single according to application type, or play fixing advertisement according to section sometime.The selection of advertisement putting person when throwing in advertisement is more single.Cannot, according to a large amount of market studys, from user and advertisement putting person's use angle, on the basis of the existing function of the existing moving advertising platform in market, develop.
For advertisement putting person, the specific aim that prior art is carried out advertisement putting is not strong, and dissimilar advertisement can not, in the suitable time, be rendered in suitable colony.Advertisement just can not obtain best the effect of publicity like this.For audient user, only have the different user group of working as to see oneself more interested advertisement, the best effectiveness of this advertisement competence exertion.Therefore need to adopt full-automatic advertisement putting and triage techniques strategy, advertisement putting person only need to do easy configuration, just can reach satisfied advertisement delivery effect.
For example same application can be thrown in different advertisements for the audient colony of different areas and different asynchronism(-nization).
Summary of the invention
The object of the present invention is to provide a kind of moving advertising platform intelligent localization method and device thereof, for realizing the intelligence location of advertisement.
To achieve these goals, the invention provides a kind of moving advertising platform intelligent locating device, it is characterized in that, comprising: caching system, advertisement intelligent positioning system; Described caching system is for the storage of classifying according to the business demand of ad system; Described advertisement intelligent positioning system is used for according to the request of client, and in conjunction with described caching system, navigates to last advertisement and be back to described client.
Described moving advertising platform intelligent locating device, wherein, described advertisement intelligent positioning system further comprises: surely throw advertising inquiry module, advertisement position screening module, filtration and matching module;
The described advertising inquiry module of surely throwing, for inquiring about the configuration information of determining throwing advertisement, as inquires, and carries out fixed throwing time period and filters, and turn by described filtration and matching module and process, otherwise turn by described advertisement position, screens resume module;
Described advertisement position screening module, for inquiring all advertisements that allow input on advertisement position, and carries out condition filter, then turns by described filtration and matching module and process;
Described filtration and matching module, for the described resulting ad data of advertising inquiry module, described advertisement position screening module of surely throwing is screened, the message that finally obtains an advertisement or do not obtain advertisement returns to client.
Described moving advertising platform intelligent locating device, wherein, the described advertising inquiry module of surely throwing is thrown buffer memory according to the application code of client-requested and advertisement position symbol lookup advertisement fixing, when inquiring while determining throwing advertisement, carries out fixed throwings time period filtration;
Described advertisement position screening module is surely thrown the adline set, the set of material type, the type of action set that on advertisement position, allow and is inquired all advertising messages according to described;
Described filtration and matching module throw according to described that the advertising message obtaining after advertising inquiry module, described advertisement position screening module is filtered is filtered, matching treatment surely.
Described moving advertising platform intelligent locating device, wherein, described filtration and matching module carry out successively throwing in target limit according to advertisement putting target limit buffer memory and filter, according to advertising rate buffer memory, carry out rate coupling, according to promotional literature buffer memory, carry out ad material matches criteria, according to advertisement remaining sum buffer memory, carry out the filtration of advertisement remaining sum, according to advertisement weight information cache, carry out weight coupling.
Described moving advertising platform intelligent locating device, wherein, described filtration and matching module further comprise:
Blacklist filtering module, for according to user profile, inquires about blacklist buffer memory and carries out black name checking, when the result shows that user is not blacklist, turns by the described advertising inquiry module of surely throwing and carries out query processing;
The described advertising inquiry module of surely throwing, further comprises:
Surely throw time period filtering module, for the advertising inquiry obtaining according to inquiry, surely throw time period buffer memory, compare with current time, filter out the advertising message of current time within the fixed throwing time period;
Described advertisement position screening module further comprises:
Apply configurating filtered module, for to all advertisements that allow on queries ad position, according to the filtercondition of application setting, carry out advertisement filter.
Described moving advertising platform intelligent locating device, wherein, described advertisement intelligent positioning system also comprises:
Screening strategy is optimized module, for query optimization allocating cache, automatically adjusts screening strategy, and the optimisation strategy obtaining is written to described advertisement weight information cache, by the parameter changing in described advertisement weight information cache, the result of screening is optimized.
To achieve these goals, the present invention also provides a kind of moving advertising platform intelligent localization method, it is characterized in that, comprising:
Step 1, according to the storage of classifying of the business demand of ad system;
Described moving advertising platform intelligent localization method, wherein, in described step 2, further comprises:
Surely throw advertising inquiry step, the configuration information of advertisement is thrown in inquiry surely, as inquires, and carries out the fixed throwing time period and filter, then enters filtration and matching treatment step;
Advertisement position screening step, carries out advertisement position Screening Treatment, obtains all advertisements that allow input on advertisement position, and carries out condition filter, then enter filtration and matching treatment;
Filter and matching treatment step, resulting ad data is screened, and the advertisement finally obtaining is returned to client.
Described moving advertising platform intelligent localization method, wherein, between described step 1, two, further comprises:
According to user profile, inquiry blacklist buffer memory carries out blacklist checking, when the result shows that user is not blacklist, carries out determining throwing advertising inquiry.
Described moving advertising platform intelligent localization method, wherein, described surely throwing in advertising inquiry step, further comprises:
According to the application code of client-requested and advertisement position symbol lookup advertisement fixing, throw buffer memory, when inquiring while determining throwing advertisement, according to the advertising inquiry obtaining, surely throw time period buffer memory, compare with current time, filter out the advertising message of current time within the fixed throwing time period;
According to described, surely throw the adline set, the set of material type, the type of action set that on advertisement position, allow and inquire all advertising messages, and according to described advertising message, the described filtercondition of surely throwing all advertisement applications settings that allow on advertisement position is carried out to advertisement filter.
Described moving advertising platform intelligent localization method, wherein, in described filtration and matching treatment step, further comprises:
Carrying out successively throwing in target limit according to advertisement putting target limit buffer memory filters, according to advertising rate buffer memory, carry out rate coupling, according to promotional literature buffer memory, carry out ad material matches criteria, according to advertisement remaining sum buffer memory, carry out the filtration of advertisement remaining sum, according to advertisement weight information cache, carry out weight coupling.
Described moving advertising platform intelligent localization method, wherein, in described step 2, further comprises:
Query optimization allocating cache, adjusts screening strategy automatically, and the optimisation strategy obtaining is written to described advertisement weight information cache, by the parameter changing in described advertisement weight information cache, the result of screening is optimized.
It is enough intelligent in advertisement selection location that the present invention has realized mobile field advertising platform.When positioning advertising, can be in numerous input strategies with the integrated positioning of the kinds of schemes such as the maximization of putting person's interests, most suitable time period, most suitable audient colony, most suitable release platform, most suitable placement position, go out a most suitable advertisement.
Compared with prior art, useful technique effect of the present invention is specifically:
1. increased the dirigibility of advertisement screening.The simple configuration of user's demand just can realize the demand of throwing in flexibly.During advertisement screening, can from various schemes, combine a kind of optimal case.
2. increased the Objective of advertisement screening.During advertisement screening, can the advertising input of appointment be arrived to the area of appointment or the audient colony of appointment according to configuration requirement.
3. increased the intelligent of advertisement screening.Can in the click volume in each field, carry out according to every series advertisements the click behavior of analysis user, thus Automatic Optimal advertisement screening strategy.
4. increased the maximize revenue of advertisement putting.
Accompanying drawing explanation
Fig. 1 is moving advertising platform intelligent positioning device structure figure of the present invention;
Fig. 2 is moving advertising platform intelligent localization method process flow diagram of the present invention.
Embodiment
Below in conjunction with the drawings and specific embodiments, describe the present invention, but not as a limitation of the invention.
At present mobile Internet advertisement choose underaction, or dirigibility is poor.For example: can only be single according to application type, or play fixing advertisement according to section sometime.The selection of advertisement putting person when throwing in advertisement is more single.The present invention is according to a large amount of market studys, from user and advertisement putting person's use angle, on the basis of the existing function of the existing moving advertising platform in market, develops.
For advertisement putting person, dissimilar advertisement preferably can, in the suitable time, be rendered in suitable colony.Advertisement just can obtain best the effect of publicity like this.For audient user, different user groups has seen oneself advertisement interested, the best effectiveness of this advertisement competence exertion.The present invention adopts full-automatic advertisement putting and triage techniques strategy, and advertisement putting person only need to do easy configuration, just can reach satisfied advertisement delivery effect.
It is enough intelligent in advertisement selection location that the present invention has realized mobile field advertising platform.When positioning advertising, can be in numerous input strategies with the integrated positioning of the kinds of schemes such as the maximization of putting person's interests, most suitable time period, most suitable audient colony, most suitable release platform, most suitable placement position, go out a most suitable advertisement.
As shown in Figure 1, be moving advertising platform intelligent positioning device structure figure of the present invention.In the general structure of this device, dotted line frame partly represents key component of the present invention, and other parts represent to have with the present invention the part of data interaction.
Moving advertising platform intelligent locating device 1 comprises caching system 10, advertisement intelligent positioning system 20.
1, caching system 10
For increase the efficiency of advertisement location with flexibly, the total data of this device 1 adopts caching technology to store.In the mode of buffer memory piecemeal, deposit all advertisement configuration information of advertisement intelligent management system 20 in this caching system 10.Add after piecemeal memory mechanism, dirigibility and the efficiency of advertisement location are improved greatly.
2, advertisement intelligent positioning system 20
For advertisement screening mode flexibly can be provided, the advertisement position fixing process of advertisement intelligent positioning system 20 is very complicated.Advertisement intelligent positioning system 20 further comprises: surely throw advertising inquiry module 21, advertisement position screening module 22, filtration and matching module 23, screening strategy and optimize module 24.
Surely throw advertising inquiry module 21, for inquiring about the configuration information of determining throwing advertisement, if inquired, carry out the fixed throwing time period and filter, and turn by filtering and matching module 23 processing, otherwise turn by advertisement position screening module 22, process;
Advertisement position screening module 22, connects and surely throws advertising inquiry module 21, for inquiring, allows all advertisements of throwing on advertisement position, then enters application filtrator and carries out condition filter, then turn by filtration and matching module 23 and carry out advertisement screening;
Filter and matching module 23, connect and surely throw advertising inquiry module 21, advertisement position screening module 22, for surely throwing the resulting ad data of advertising inquiry module 21, advertisement position screening module 22, screen, the message that finally obtains an advertisement or do not obtain advertisement returns to client.And can be according to user's click behavior Automatic Optimal weight coupling.
Further, surely throw advertising inquiry module 21, according to the mode of the application code of user's request and advertisement position symbol lookup advertisement fixing throwing buffer memory, inquire about and determine throwing advertisement;
Further, advertisement position screening module 22, inquires all advertisement ID according to the adline set allowing on this advertisement position, the set of material type, type of action set.
Further, surely throwing advertising inquiry module 21 comprises: surely throw time period filtering module (not shown).
Further, advertisement position screening module 22 comprises: apply configurating filtered module (not shown).
Surely throwing time period filtering module, is for surely throwing time period buffer memory according to all advertising inquiries that obtain, comparing with current time, filters out the advertisement ID of current time within the fixed throwing time period.
Applying configurating filtered module, is that the filtercondition inquiry application code buffer memory for arranging according to application carries out advertisement filter, and filtercondition has adline, advertisement keywords information, the regional information of advertisement putting.
Surely throw advertising inquiry module 21 and form the fixed screening part of throwing, advertisement position screening module 22 forms advertisement position screening part.
Further, filter with matching module 23 and comprise again: blacklist filtering module, input target limiting filter module, advertising rate matching module, ad material matches criteria module, advertisement remaining sum filtering module, advertisement weight matching module.Wherein:
Blacklist filtering module, for according to user profile, the blacklist buffer memory of query caching system, carry out black name checking, when the result shows that user is not blacklist, surely throw advertising inquiry module 21 and carry out query processing, when the result shows that user is blacklist, do not show advertisement.
Throw in target limiting filter module, for the input restricted information queries ad of setting according to advertisement, throw in target limit buffer memory, with determine current advertisement putting range of application and platform, in current slot, whether can throw in.
Advertising rate matching module, for according to advertising rate time period information inquiry advertising rate buffer memory, the set of advertisements that can use to match current time.
Ad material matches criteria module for according to the parameter query promotional literature buffer memory of user's request, matches the material that approaches request standard most in a plurality of materials of each advertisement.
Advertisement remaining sum filtering module, for queries ad remaining sum buffer memory, judges whether surplus can be used in certain advertisement, advertisement remaining sum is greater than to 0 set of advertisements and passes to advertisement weight matching module.
Advertisement weight matching module, for filtering out an advertisement according to the weight information of the application of advertisement weight information cache user setting in many selected advertisements.
Screening strategy is optimized module 24, for query optimization allocating cache, automatically adjusts screening strategy, and the optimisation strategy obtaining is written to advertisement weight information cache, by the parameter changing in advertisement weight information cache, the result of screening is optimized.
Advertisement intelligent positioning system 20 cooperatively interacts by these modules, could realize the flexible positioning of advertisement, and can automatically catch user's click behavior, and then automatically adjusts screening strategy.
Moving advertising platform intelligent locating device 1 is main mutual as follows with external system:
Advertisement intelligent positioning system 20 is carried out complicated Screening Treatment according to external request parameter, navigates to an optimum advertisement and returns to advertisement message.
Table 1
Advertisement intelligent positioning system 20 can be according to the satisfactory advertisement that navigates to of advertisement putting person's flexible configuration, advertisement putting person's flexible configuration aspect be embodied in following some:
1. putting person can be on the given ad position of specifying application throws in the advertisement of appointment in section sometime, is here called and determines throwing advertisement.
2. putting person can only allow input which kind of or which series advertisements on given ad position, for example, on given ad position, only allow to throw in the advertisement of fashionable dress class.
3. putting person can specify and in application, not allow to throw in which kind of or which series advertisements.
4. putting person can set certain advertisement and can render on which application type.
5. putting person can set certain advertisement and can render on which region.
6. putting person can set the release time section that certain advertisement allows.
7. throw in budget amount the every day that putting person can set certain advertisement.After reaching budget amount, advertisement is rolled off the production line automatically.
8. which application putting person can arrange in and enable screening strategy automatic majorization function.
As shown in Figure 2, be the screening process figure of advertisement intelligent positioning flow of the present invention.Wherein, realizing coupling part is that data stream transfer part is divided, and dotted portion is flow process and data cached interactive portion.
As shown in Figure 2, in advertisement intelligent positioning flow main body, three parts, consist of, use in the drawings empty wire frame representation, brief description is as follows:
(1) the fixed screening part of throwing: for inquiring about the configuration information of determining throwing advertisement, if inquired, carry out fixed throwing time period filtration treatment, and enter filtration and compatible portion, otherwise enter into advertisement position screening part.
(2) advertisement position screening part: allows all advertisements of throwing on advertisement position for inquiring, then enter and apply filtrator and carry out condition filter, then enter and filter and compatible portion is carried out advertisement screening.
(3) filtration and compatible portion: for the resulting ad data of front two parts is screened, finally obtain an advertisement or do not obtain advertisement returning to client.And can be according to the click behavior Automatic Optimal weight compatible portion of use.
In conjunction with Fig. 1, introduce the key step of process flow diagram below:
Step S00, flow process starts.
Step S01, blacklist filters: positioning flow can be according to User IP, user ID, user mobile phone number, and the blacklist buffer memory of query caching system carries out black name checking.
Step S02, if this user is not blacklist, enters into next step, otherwise skips to step S16.
Step S03, throws advertising inquiry: according to the application code of user's request and advertisement position symbol lookup advertisement fixing, throw buffer memory, then enter next step surely.
Step S04, judges whether to inquire and determines throwing advertisement, determines throwing advertisement and enters into next step, otherwise jump to step S06 if inquired.
Step S05, surely throwing the time period filters: according to all advertising inquiries that obtain, surely throw time period buffer memory, by surely throwing time period and current time (being the time of client-requested advertisement), compare, filter out the advertisement ID of current time within the fixed throwing time period, these advertisements ID is passed to step S08.
In this step, surely throw the time period to refer to that advertisement putting person requires a certain advertisement specifying the time period of showing on the given ad position of application, fixed throw be exactly at the appointed time the orientation in section throw in.So this step time contrast refers to that current time (time of namely client-requested advertisement) and advertisement putting person require the displaying time period of the input of advertisement to contrast.
Step S06, the all advertisements that allow on queries ad position: carry out advertisement position caching query according to the adline set allowing on this advertisement position, the set of material type, type of action set, inquire all advertisement ID, and this advertisement ID collection is passed to next step.
Step S07, carries out advertisement filter according to application configuration filter: the filtercondition inquiry application code buffer memory arranging according to application carries out advertisement filter, and filtercondition has adline, advertisement keywords information, the regional information of advertisement putting.Advertisement ID collection after filtering is passed to next step.
Step S08, input target limit is filtered: the input restricted information queries ad of setting according to advertisement is thrown in target limit buffer memory, determine that current advertisement can be rendered under which application and under which platform, in current slot, whether can be thrown in, and passes to next step by the advertisement ID collection after filtering.
Step S09, advertising rate coupling: according to advertising rate time period information inquiry advertising rate buffer memory, match the set of advertisements that current time can be used, and record every current applicable rate of advertisement, then set of advertisements is passed to next step.
Step S10, ad material matches criteria: the parameter query promotional literature buffer memory according to user's request matches the material that approaches request standard most in a plurality of materials of each advertisement.Mainly for filtering out the immediate ad material of wide height in picture and video ads.
Step S11, advertisement remaining sum is filtered: queries ad remaining sum buffer memory, judge whether surplus can be used in certain advertisement, advertisement remaining sum is greater than to 0 set of advertisements and passes to next step.
Step S12, advertisement weight information matches: the weight information queries ad weight information buffer memory of the application arranging according to user, in many selected advertisements, filter out an advertisement, weight condition comprises: adline, rate, region, the VIP of advertiser information etc., these weight term, through combinations matches, finally obtain an advertisement delivery to next step.
Step S13 judges whether to have obtained an advertisement above after all steps, if obtained advertisement, enters next step, otherwise jumps to step S15.
Step S14, returns to an advertisement: after the advertisement obtaining is formatd, return to client.Then jump to step S17.
Step S15, judges whether surely to throw screening part: whether the situation that does not obtain advertisement in S13 step this screening that judges is made by oneself and thrown screening part, if it is jumps to S06 step, otherwise continues to enter next step.
Step S16, does not show advertisement: blank message is returned, require client not show any advertisement.
Step S17, flow process so far finishes.
Step S18, user behavior analysis and screening strategy Automatic Optimal: this function is optimized module 24 by screening strategy and realized, it is an independently part, including two large funtion parts forms, one is that user clicks behavioural analysis, can analyze sometime section or a certain region, user is larger or less to the ad click amount of which kind.Another function is automatically the weight information of a certain application to be optimized according to clicking behavioural analysis result, reaches user behavior demand self-adaptation state, thereby improves the effect of advertisement putting.Screening strategy is optimized module 24 and can be configured and open or close according to user.
In this step S18, carrying out user behavior analysis and be connected with advertisement weight buffer memory after screening strategy Automatic Optimal, the effect herein connecting is: it is by distributing buffer memory rationally that screening strategy is optimized module 24, and according to the log analysis of system, go out user's behavioural information, automatically calculate optimum screening strategy, but this optimum screening strategy is not applied to determining in throwing screening and advertisement position screening process as above, so need to as above connect, optimum screening strategy is written in advertisement weight buffer memory.The final the selection result of screening process is optimized in change by the weight term in advertisement weight buffer memory and two parameters of weighted value.
The present invention is for the buffer structure of mobile field ad system, and this buffer structure is according to the business demand classification storage of ad system, and advertisement positioning flow can carry out according to the tagsort of advertisement attributes that ad data is counter to be looked into.
It is enough intelligent in advertisement selection location that the present invention realizes mobile field advertising platform.When positioning advertising, can be in numerous input strategies with the integrated positioning of the kinds of schemes such as the maximization of putting person's interests, most suitable time period, most suitable audient colony, most suitable release platform, most suitable placement position, go out a most suitable advertisement.
The present invention is also applicable to the intelligence location of mobile field ad system, its advertisement location is efficient, flexible, can the configuration to advertisement according to user, return to an optimum advertisement, such as the integrated positioning that can realize the kinds of schemes such as the maximization of putting person's interests, most suitable time period, most suitable audient colony, most suitable release platform, most suitable placement position, go out a most suitable advertisement.Intelligence location has intellectuality, can be in the daily collection user's gradually in service of system click behavior, sum up the click tendency of a certain field user, and can, according to the weight compatible portion of analysis result Automatic Optimal advertisement positioning flow, thereby realize user, click the intelligent adaptive functions of tendency.
The present invention can improve by the flexible configuration of ad system dirigibility, intelligent, the efficiency of advertisement location.The accuracy of locating due to advertisement can improve the exposure rate of advertisement greatly, thereby improves advertisement putting person's benefit.
The present invention can reduce the complexity of advertisement configuration, and advertisement putting person only need do easy configuration, just can reach desirable input effect.
The present invention also can adjust advertisement screening strategy automatically according to user's click behavior.
The present invention realizes out complete application program through code, did the test that reaches half a year, and on test macro, access a plurality of application and carried out full test at test macro.At present, system run all right, advertisement fixing bit rate are fast, advertisement positioning intelligent degree is high.
Certainly; the present invention also can have other various embodiments; in the situation that not deviating from spirit of the present invention and essence thereof; those of ordinary skill in the art are when making according to the present invention various corresponding changes and distortion, but these corresponding changes and distortion all should belong to the protection domain of the appended claim of the present invention.
Claims (12)
1. a moving advertising platform intelligent locating device, is characterized in that, comprising: caching system, advertisement intelligent positioning system; Described caching system is for the storage of classifying according to the business demand of ad system; Described advertisement intelligent positioning system is used for according to the request of client, and in conjunction with described caching system, navigates to last advertisement and be back to described client.
2. moving advertising platform intelligent locating device according to claim 1, is characterized in that, described advertisement intelligent positioning system further comprises: surely throw advertising inquiry module, advertisement position screening module, filtration and matching module;
The described advertising inquiry module of surely throwing, for inquiring about the configuration information of determining throwing advertisement, as inquires, and carries out fixed throwing time period and filters, and turn by described filtration and matching module and process, otherwise turn by described advertisement position, screens resume module;
Described advertisement position screening module, for inquiring all advertisements that allow input on advertisement position, and carries out condition filter, then turns by described filtration and matching module and process;
Described filtration and matching module, for the described resulting ad data of advertising inquiry module, described advertisement position screening module of surely throwing is screened, the message that finally obtains an advertisement or do not obtain advertisement returns to client.
3. moving advertising platform intelligent locating device according to claim 2, it is characterized in that, the described advertising inquiry module of surely throwing is thrown buffer memory according to the application code of client-requested and advertisement position symbol lookup advertisement fixing, when inquiring while determining throwing advertisement, carries out fixed throwings time period filtration;
Described advertisement position screening module is surely thrown the adline set, the set of material type, the type of action set that on advertisement position, allow and is inquired all advertising messages according to described;
Described filtration and matching module throw according to described that the advertising message obtaining after advertising inquiry module, described advertisement position screening module is filtered is filtered, matching treatment surely.
4. moving advertising platform intelligent locating device according to claim 3, it is characterized in that, described filtration and matching module carry out successively throwing in target limit according to advertisement putting target limit buffer memory and filter, according to advertising rate buffer memory, carry out rate coupling, according to promotional literature buffer memory, carry out ad material matches criteria, according to advertisement remaining sum buffer memory, carry out the filtration of advertisement remaining sum, according to advertisement weight information cache, carry out weight coupling.
5. moving advertising platform intelligent locating device according to claim 4, is characterized in that, described filtration and matching module further comprise:
Blacklist filtering module, for according to user profile, inquires about blacklist buffer memory and carries out black name checking, when the result shows that user is not blacklist, turns by the described advertising inquiry module of surely throwing and carries out query processing;
The described advertising inquiry module of surely throwing, further comprises:
Surely throw time period filtering module, for the advertising inquiry obtaining according to inquiry, surely throw time period buffer memory, compare with current time, filter out the advertising message of current time within the fixed throwing time period;
Described advertisement position screening module further comprises:
Apply configurating filtered module, for to all advertisements that allow on queries ad position, according to the filtercondition of application setting, carry out advertisement filter.
6. according to the moving advertising platform intelligent locating device described in claim 4 or 5, it is characterized in that, described advertisement intelligent positioning system also comprises:
Screening strategy is optimized module, for query optimization allocating cache, automatically adjusts screening strategy, and the optimisation strategy obtaining is written to described advertisement weight information cache, by the parameter changing in described advertisement weight information cache, the result of screening is optimized.
7. a moving advertising platform intelligent localization method, is characterized in that, comprising:
Step 1, according to the storage of classifying of the business demand of ad system;
Step 2, according to the request of client, and combining classification storage mode, navigate to last advertisement and be back to described client.
8. moving advertising platform intelligent localization method according to claim 7, is characterized in that, in described step 2, further comprises:
Surely throw advertising inquiry step, the configuration information of advertisement is thrown in inquiry surely, as inquires, and carries out the fixed throwing time period and filter, then enters filtration and matching treatment step;
Advertisement position screening step, carries out advertisement position Screening Treatment, obtains all advertisements that allow input on advertisement position, and carries out condition filter, then enter filtration and matching treatment;
Filter and matching treatment step, resulting ad data is screened, and the advertisement finally obtaining is returned to client.
9. according to the moving advertising platform intelligent localization method described in claim 7 or 8, it is characterized in that, between described step 1, two, further comprise:
According to user profile, inquiry blacklist buffer memory carries out blacklist checking, when the result shows that user is not blacklist, carries out determining throwing advertising inquiry.
10. moving advertising platform intelligent localization method according to claim 8, is characterized in that, described surely throwing in advertising inquiry step, further comprises:
According to the application code of client-requested and advertisement position symbol lookup advertisement fixing, throw buffer memory, when inquiring while determining throwing advertisement, according to the advertising inquiry obtaining, surely throw time period buffer memory, compare with current time, filter out the advertising message of current time within the fixed throwing time period;
According to described, surely throw the adline set, the set of material type, the type of action set that on advertisement position, allow and inquire all advertising messages, and according to described advertising message, the described filtercondition of surely throwing all advertisement applications settings that allow on advertisement position is carried out to advertisement filter.
Moving advertising platform intelligent localization method described in 11. according to Claim 8 or 10, is characterized in that, in described filtration and matching treatment step, further comprises:
Carrying out successively throwing in target limit according to advertisement putting target limit buffer memory filters, according to advertising rate buffer memory, carry out rate coupling, according to promotional literature buffer memory, carry out ad material matches criteria, according to advertisement remaining sum buffer memory, carry out the filtration of advertisement remaining sum, according to advertisement weight information cache, carry out weight coupling.
12. moving advertising platform intelligent localization methods according to claim 11, is characterized in that, in described step 2, further comprise:
Query optimization allocating cache, adjusts screening strategy automatically, and the optimisation strategy obtaining is written to described advertisement weight information cache, by the parameter changing in described advertisement weight information cache, the result of screening is optimized.
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| CN106651442B (en) * | 2016-12-16 | 2020-10-27 | 阿里巴巴（中国）有限公司 | Advertisement putting control method and device |
| CN109214844A (en) * | 2017-06-30 | 2019-01-15 | 北京金山安全软件有限公司 | Advertisement distribution method and device and electronic equipment |
| CN108269123A (en) * | 2017-12-29 | 2018-07-10 | 广东神马搜索科技有限公司 | Control method and device are launched in advertisement |
| CN108269123B (en) * | 2017-12-29 | 2021-03-12 | 阿里巴巴（中国）有限公司 | Advertisement putting control method and device |
| CN108537589A (en) * | 2018-04-07 | 2018-09-14 | 漳州非常网络科技有限公司 | A kind of accurate formula advertisement placement method of active and system |
| CN110717774A (en) * | 2018-07-12 | 2020-01-21 | 上海广润广告有限公司 | Intelligent accurate marketing management system based on advertisement pushing |
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| CN111866610B (en) * | 2019-04-08 | 2022-09-30 | 百度时代网络技术（北京）有限公司 | Method and apparatus for generating information |
| CN112215647A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Automatic processing system and method for triggering preset conditions |
| CN112950270A (en) * | 2021-03-04 | 2021-06-11 | 广东便捷神科技股份有限公司 | Video advertisement delivery system for intelligent retail management platform |
| CN112950270B (en) * | 2021-03-04 | 2023-10-24 | 广东便捷神科技股份有限公司 | Video advertisement delivery system for intelligent retail management platform |
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