CN103391507A - Information interaction method and system - Google Patents
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Abstract
The invention provides an information interaction method and system and is applied to the field of network communication. The information interaction method includes the following steps that a user terminal obtains self positioning information and positioning information of a position information point, compares the self positioning information and the positioning information of the information point and obtains and sends a comparison result to an application service delivery platform. If the comparison result is less than or equal to the preset value, the application service delivery platform pushes recommended data information relevant to the position information point to the user terminal. Differentiation pushing of recommended data is achieved. In addition, the user terminal inputs data information and sends the data information to the application service delivery platform according to the recommended data information. The application service delivery platform compares the data information input by the user terminal and informs the selected user terminal according to the preset strategy and experiences of users are greatly boosted.
Description
Technical Field
The invention belongs to the field of network communication, and particularly relates to an information interaction method and system.
Background
Mobile advertising is paid information that is disseminated over mobile media with the aim of influencing the attitude, intent and behavior of the transferee through such commercial information. Mobile advertising is in fact an interactive web advertisement, which is carried by mobile communication networks, has all the features of web media, and at the same time is more advantageous than the internet, because mobility enables users to receive information anytime and anywhere.
In the prior art, an advertisement publisher establishes a background database according to the characteristics of a consuming user or the online browsing habit of the consuming user, performs intelligent analysis, conjectures the potential requirements of the consuming user, and purposefully pushes advertisements to a user terminal.
However, in the existing mobile phone advertisement push mode, the position of the user terminal and the position relationship of the position information point (such as a hotel, a shopping mall, a cinema and the like) are not considered, so that the information push is not differentiated, and the user experience is greatly reduced.
Disclosure of Invention
The invention provides an information interaction method and system, which aim to solve the problems.
The invention provides an information interaction method. The method comprises the following steps: the user terminal acquires the self positioning information and the positioning information of the position information point, compares the positioning information and sends the obtained comparison result to the application service providing platform; if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal; the user terminal inputs data information according to the recommended data information and sends the data information to the application service providing platform; and the application service providing platform compares the data information input by the user terminal and informs the selected user terminal according to a preset strategy.
The invention also provides an information interaction system, which comprises: the system comprises a user terminal, an application service providing platform and a mobile operation platform; and the user terminal is connected with the application service providing platform through the mobile operation platform.
The user terminal is used for acquiring the positioning information of the user terminal and the positioning information of the position information point, comparing the positioning information and sending the obtained comparison result to the application service providing platform through the mobile operation platform; the mobile operation platform is used for forwarding the comparison result received from the user terminal to the application service providing platform; forwarding data information input by the user terminal to the application service providing platform; if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal; and comparing the data information input by the user terminal and notifying the selected user terminal according to a preset strategy.
Compared with the prior art, according to the information interaction method and the information interaction system, the user terminal obtains the self positioning information and the positioning information of the position information point, compares the positioning information and sends the obtained comparison result to the application service providing platform; if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal, so that differential pushing of recommended data is realized; in addition, the user terminal inputs data information according to the recommended data information and sends the data information to the application service providing platform; and the application service providing platform compares the data information input by the user terminal and informs the selected user terminal according to a preset strategy, so that the user experience is greatly enhanced.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a flow chart illustrating a method of information interaction provided in accordance with a preferred embodiment of the present invention;
FIG. 2 is a diagram illustrating a system for providing information interaction according to a preferred embodiment of the present invention.
Detailed Description
The invention will be described in detail hereinafter with reference to the accompanying drawings in conjunction with embodiments. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
Fig. 1 is a flow chart of a method for providing information interaction according to a preferred embodiment of the present invention. As shown in FIG. 1, the information interaction method provided by the preferred embodiment of the present invention includes steps 101-104.
In step 101, the user terminal obtains the positioning information of the user terminal and the positioning information of the position information point, compares the positioning information and sends the obtained comparison result to the application service providing platform.
The application service provides the functions of the platform, and can be realized by the global server.
The process of the user terminal acquiring the self-positioning information comprises the following steps:
the user terminal acquires positioning information of the position at regular time or in real time according to a Global Positioning System (GPS) module arranged in the user terminal; or,
and the user terminal acquires the positioning information of the position at regular time or in real time according to an auxiliary global positioning system AGPS arranged in the user terminal.
In the embodiment of the present invention, a GPS (Global Positioning System) module or an AGPS (Assisted Global Positioning System) module is provided in the user terminal, so as to implement GPS Positioning or AGPS Positioning.
GPS generally consists of three parts: the system comprises a space GPS satellite constellation, a ground monitoring system and a user GPS signal receiving module. The realization principle of GPS positioning is as follows: the GPS satellite continuously transmits ephemeris parameters and time information of the GPS satellite, after the GPS signal receiving module receives the signals, the position of the receiving module can be obtained through calculation according to a trigonometric formula, three satellites can carry out 2D positioning (longitude and latitude), and four satellites can carry out 3D positioning (longitude, latitude and height). The GPS signal receiving module is used for capturing satellite signals, amplifying and processing the signals, and calculating the 3D position and the speed of the receiving module in real time. The receiving module can continuously update the received information to calculate the moving direction and speed of the user terminal carrying the GPS signal receiving module.
AGPS is another implementation for locating a user terminal. It is a technology that combines network base station information and GPS information to locate a mobile station, and can be used in GSM/GPRS, WCDMA and CDMA2000 networks. The AGPS uses satellite positioning and also carries out positioning through a moving base station, so that the positioning is more accurate.
The positioning process of the AGPS specifically comprises the following steps: the user terminal carrying the AGPS module transmits the self base station address to a position server through a network; the position server transmits GPS auxiliary information related to the position to the user terminal according to the approximate position of the user terminal, wherein the GPS auxiliary information comprises data information such as ephemeris parameters, azimuth angles and pitch angles; the AGPS module of the user terminal receives a GPS original signal according to auxiliary information (so as to improve the first locking time TTFF capability of the GPS signal); the user terminal demodulates signals after receiving GPS original signals, calculates pseudo ranges from the user terminal to satellites, wherein the pseudo ranges are distances affected by various GPS errors, and transmits related information to a position server through a network; the position server completes the processing of the GPS information according to the transmitted GPS pseudo-range information and auxiliary information from other positioning equipment, such as a differential GPS reference station and the like, and estimates the position of the user terminal; the location server transmits the location information of the user terminal to a positioning gateway or an application platform through a network.
It should be noted that, in the embodiment of the present invention, the user terminal refers to a mobile terminal or a mobile communication terminal, and may specifically include a computer device used in moving, for example: a mobile phone, a notebook computer, a Point of Sale (POS) machine, a vehicle-mounted computer, or the like.
The process of the user terminal acquiring the positioning information of the position information point comprises the following steps:
the user terminal and the position information point run Location Based Service (LBS) software, and the user terminal obtains the positioning information of the position information point at regular time or in real time through the LBS;
wherein the location information point includes: hotels, shops, movie theaters.
For example: the user terminal determines the current position X/Y coordinate of the user terminal according to the acquired self-positioning information; the user terminal determines the X/Y coordinate of the current position of the position information point according to the acquired positioning information of the position information point, compares the X/Y coordinate with the X/Y coordinate, calculates the proximity (such as distance) between the X/Y coordinate and the X/Y coordinate, and determines whether to trigger the data push service.
In step 102, if the comparison result is less than or equal to a preset value, the application service providing platform pushes recommended data information related to the location information point to the user terminal.
The preset value can be preset and stored in the application service providing platform in advance.
If the comparison result is less than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal, wherein the recommended data information includes: bidding information, preference information and group purchase information.
And if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes the classified recommended data information related to the position information point according to a preset sequence.
For example: the application service providing platform arranges and classifies the auction base price information of each hotel room and pushes the information from low to high.
If the comparison result is smaller than or equal to a preset value, the application service providing platform actively pushes the recommended data information related to the position information point to the user terminal or pushes the recommended data information related to the position information point according to the request of the user terminal.
If the user terminal has three priority levels (the priority level is a first level, a second level and a third level in sequence from high to low), the application service providing platform pushes the recommended data information related to the position information point to the user terminal of the first level if the comparison result is less than or equal to a preset value.
For example: and if the distance between the X/Y and the X/Y is less than or equal to M (a preset value), the application service providing platform pushes data information related to the auction price of the hotel room to the user terminal.
In step 103, the user terminal inputs data information according to the recommended data information and sends the data information to the application service providing platform.
And if the recommended data information is bidding information, the user terminal inputs data information not lower than the base price according to the bidding information and sends the data information to the application service providing platform.
For example: the method comprises the steps that a user terminal inputs an auction price according to data information which is pushed by an application service providing platform and is related to the auction price of hotel rooms, wherein the input price can be more than or equal to a base price of the auction; of course, the price entered may also be less than the base price of the auction.
In step 104, the application service providing platform compares the data information input by the user terminal and notifies the selected user terminal according to a preset policy.
The application service providing platform compares data information input by the user terminal within a preset time and informs the selected user terminal according to a preset strategy; wherein the preset strategy is as follows: and selecting the user terminal with the highest bid and the user terminal with the highest priority.
For example: the user terminal inputs the price of the auction according to the data information which is pushed by the application service providing platform and is related to the price of the hotel room auction, the application service providing platform compares the price of the auction input by the user terminal within 2 hours, the user terminal with the highest bid is selected, and the selected user terminal is informed.
Fig. 2 is a schematic diagram of a system for data information interaction according to a preferred embodiment of the present invention. As shown in fig. 2, the system for data information interaction according to the preferred embodiment of the present invention includes: the system comprises a user terminal, an application service providing platform and a mobile operation platform; and the user terminal is connected with the application service providing platform through the mobile operation platform.
The user terminal is used for acquiring the positioning information of the position of the user terminal; inputting data information according to the recommended data information and sending the data information to the application service providing platform;
the mobile operation platform is used for sending the positioning information of the user terminal to the application service providing platform; forwarding data information input by the user terminal to the application service providing platform; the functions of the mobile operation platform can be realized by a communication server;
the application service providing platform is used for acquiring positioning information of the user terminal and the position information point, comparing the positioning information and the position information point and acquiring a comparison result; if the comparison result is smaller than or equal to a preset value, pushing recommended data information related to the position information point to the user terminal; and comparing the data information input by the user terminal and notifying the selected user terminal according to a preset strategy.
Compared with the prior art, according to the information interaction method and the information interaction system, the user terminal obtains the self positioning information and the positioning information of the position information point, compares the positioning information and sends the obtained comparison result to the application service providing platform; if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal, so that differential pushing of recommended data is realized; in addition, the user terminal inputs data information according to the recommended data information and sends the data information to the application service providing platform; and the application service providing platform compares the data information input by the user terminal and informs the selected user terminal according to a preset strategy, so that the user experience is greatly enhanced.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for information interaction is characterized in that:
the user terminal acquires the self positioning information and the positioning information of the position information point, compares the positioning information and sends the obtained comparison result to the application service providing platform;
if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal;
the user terminal inputs data information according to the recommended data information and sends the data information to the application service providing platform;
and the application service providing platform compares the data information input by the user terminal and informs the selected user terminal according to a preset strategy.
2. The method of claim 1, wherein: the process of the user terminal acquiring the self-positioning information comprises the following steps:
the user terminal acquires positioning information of the position at regular time or in real time according to a Global Positioning System (GPS) module arranged in the user terminal; or, the user terminal acquires the positioning information of the position at regular time or in real time according to an assisted global positioning system AGPS arranged in the user terminal.
3. The method of claim 1, wherein: the process of the user terminal acquiring the positioning information of the position information point comprises the following steps:
the user terminal and the position information point run Location Based Service (LBS) software, and the user terminal obtains the positioning information of the position information point at regular time or in real time through the LBS;
wherein the location information point includes: hotels, shops, movie theaters.
4. The method of claim 1, wherein:
if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal, wherein the recommended data information comprises: bidding information, preference information and group purchase information.
5. The method of claim 1, wherein:
and if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes the classified recommended data information related to the position information points according to a preset sequence.
6. The method of claim 1, wherein: if the comparison result is smaller than or equal to a preset value, the application service providing platform actively pushes the recommended data information related to the position information point to the user terminal or pushes the recommended data information related to the position information point according to the request of the user terminal.
7. The method of claim 1, wherein:
if the priority level of the user terminal is three levels, if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes the recommended data information related to the position information point to the user terminal of the first level, wherein the priority level of the user terminal of the first level is the highest.
8. The method of claim 4 or 5 or 6 or 7, wherein: and if the recommended data information is bidding information, the user terminal inputs data information not lower than the base price according to the bidding information and sends the data information to the application service providing platform.
9. The method of claim 1, wherein:
the application service providing platform compares data information input by the user terminal within a preset time and informs the selected user terminal according to a preset strategy; wherein the preset strategy is as follows: and selecting the user terminal with the highest bid and the user terminal with the highest priority.
10. A system for information interaction, comprising: the system comprises a user terminal, an application service providing platform and a mobile operation platform; the user terminal is connected with the application service providing platform through the mobile operation platform;
the user terminal is used for acquiring the positioning information of the user terminal and the positioning information of the position information point, comparing the positioning information and sending the obtained comparison result to the application service providing platform through the mobile operation platform;
the mobile operation platform is used for forwarding the comparison result received from the user terminal to the application service providing platform; forwarding data information input by the user terminal to the application service providing platform;
if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal; and comparing the data information input by the user terminal and notifying the selected user terminal according to a preset strategy.
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| CN2012101446627A CN103391507A (en) | 2012-05-11 | 2012-05-11 | Information interaction method and system |
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| CN105528247A (en) * | 2015-12-14 | 2016-04-27 | 联想(北京)有限公司 | Information processing method and client side |
| CN107004211A (en) * | 2014-12-08 | 2017-08-01 | 万歌有限公司 | The system and method for providing advertising service to the device of the adaptation Consumer's Experience with customization based on adaptive algorithm |
| CN108027932A (en) * | 2015-09-18 | 2018-05-11 | 万事达卡国际股份有限公司 | Specific aim advertisement based on point of sale (pos) transactions |
| CN112288552A (en) * | 2020-11-23 | 2021-01-29 | 拉扎斯网络科技（上海）有限公司 | Order combining method, server, client and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107004211A (en) * | 2014-12-08 | 2017-08-01 | 万歌有限公司 | The system and method for providing advertising service to the device of the adaptation Consumer's Experience with customization based on adaptive algorithm |
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Application publication date: 20131113 |