CN102075861A - Method and system for realizing data positioning delivery - Google Patents
Method and system for realizing data positioning delivery Download PDFInfo
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- CN102075861A CN102075861A CN2011100273880A CN201110027388A CN102075861A CN 102075861 A CN102075861 A CN 102075861A CN 2011100273880 A CN2011100273880 A CN 2011100273880A CN 201110027388 A CN201110027388 A CN 201110027388A CN 102075861 A CN102075861 A CN 102075861A
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Abstract
The embodiment of the invention discloses a method for realizing data positioning delivery, wherein the method comprises: acquiring the positioning information of a position at which a user terminal is positioned; delivering the recommended data related to the position to the user terminal according to a data request initiated by the user terminal, and recognizing and processing the recommended data by a corresponding recognition terminal. According to the embodiment of the invention, specific data can be acquired in time by the terminal, thus the accuracy of the data delivered by the user terminal can be improved greatly.
Description
Technical field
The present invention relates to communication technical field, more particularly, relate to a kind of realization data location push method and system.
Background technology
Mobile phone advertisement is the paying information of propagating by mobile media, is intended to be subjected to biography person's attitude, intention and behavior by these business information influences.In fact moving advertising is exactly a kind of interactive web advertisement, and it is net loaded by mobile communication, has all features of the network media, has more advantage than the Internet simultaneously, because mobility makes the user can receive information whenever and wherever possible.
In the prior art, ad distribution merchant sets up background data base according to consumption user feature or its custom that surfs the web, and carries out intellectual analysis, infers the potential demand of this consumption user, pushes advertisement to user terminal targetedly.
Yet, under the existing mobile phone advertisement propelling movement mode, the prerequisite that specific user terminal is pushed advertising message is the personal information that needs to obtain user terminals such as the identity characteristic of relative users terminal or the custom of surfing the Net, and, normally under the condition of user terminal the unknown, carry out the propelling movement of ad data, for user terminal, usually be in the state of passive reception data, cause user terminal to experience the defective of difference easily, particularly when receiving some malicious data information, will produce serious influence to user terminal.
Summary of the invention
In view of this, the embodiment of the invention provides a kind of realization data location push method and system, is convenient to terminal and in time obtains specific data, makes the accuracy of the data that push at user terminal improve greatly.
The embodiment of the invention provides a kind of realization data location push method, and described method comprises:
Obtain the locating information of user terminal present position;
Request of data according to described user terminal is initiated pushes to described user terminal with the recommending data relevant with described position, by corresponding identification terminal described recommending data is discerned and is handled.
Preferably, the described locating information of obtaining the user terminal present position specifically comprises:
By the inner global position system GPS module that is provided with of described user terminal, obtain the locating information of described user terminal present position; Perhaps,
By the inner auxiliary global satellite positioning system AGPS that is provided with of described user terminal, obtain the locating information of described user terminal present position.
Preferably, described request according to described user terminal pushes to described user terminal with the recommending data relevant with described position, specifically comprises:
The request of data that application service provides platform to initiate according to described user terminal pushes to described user terminal with the recommending data of having stored relevant with described user terminal present position by mobile operation platform.
Preferably, describedly described recommending data is discerned and is handled, specifically comprise by corresponding identification terminal:
By third party's operating platform described recommending data is discerned, thereby described user terminal is according to described recommending data, in the operation of paying of third party's operating platform.
Preferably, described recommending data pushes to described user terminal with note, multimedia message, two-dimension code, rf data form.
Preferably, described recommending data provides platform to handle through classification in application service, and pushes to described user terminal according to presetting ordering.
A kind of system that realizes that the data location pushes, described system comprises: user terminal, application service provide platform, mobile operation platform and identification terminal; Wherein,
Described user terminal is used to obtain the locating information of self present position;
Described mobile operation platform, being used for that user request and described locating information are uploaded to described application service provides platform;
Described application service provides platform, is used to store the data relevant with described position, and according to described request, related data is issued to described mobile operation platform, by described mobile operation platform described recommending data is sent to described user terminal;
Identification terminal is used for described recommending data is discerned and handled.
Preferably, described user terminal obtains the locating information of described user terminal present position by the inner global position system GPS module that is provided with; Perhaps,
By the inner auxiliary global satellite positioning system AGPS that is provided with of described user terminal, obtain the locating information of described user terminal present position.
Preferably, described identification terminal is third party's operating platform, then by described third party's operating platform described recommending data is discerned, thereby described user terminal is according to described recommending data, in the operation of paying of described third party's operating platform.
Preferably, described application service provides platform through processing that described recommending data is classified, and pushes to described user terminal according to presetting ordering.
Compare with prior art, the locating information of the present position of the technical scheme that the embodiment of the invention provides by obtaining user terminal, can accurately know the geographical position of user terminal, thereby when producing the recommending data relevant with this geographical position, this part data accurately can be pushed to user terminal, as seen, data push carries out at the user terminal that is in specific geographical position, make the accuracy of the data that push at user terminal improve greatly, be convenient to terminal and in time obtain specific data.
Description of drawings
In order to be illustrated more clearly in the technical scheme of the embodiment of the invention, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
The realization data location push method flow chart of steps that Fig. 1 provides for the embodiment of the invention;
The system configuration schematic diagram that the realization data location that Fig. 2 provides for the embodiment of the invention pushes.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
The embodiment of the invention provides a kind of realization data location push method, and as shown in Figure 1, described method specifically can may further comprise the steps:
In this step, locating information has reflected the residing geographical position of user terminal, and usually, the parameter that locating information comprises has: space x, the y in user terminal geographical position of living in and z coordinate figure.
In this step, recommending data is meant the various information datas of being given user terminal by the background server active push.Receive malicious data or junk data in order to prevent user terminal to be in the state of passive reception data, in the embodiment of the invention, only when the request of recommending data is obtained in the requirement that receives the user terminal initiation, the recommending data that background server just will have been stored pushes to user terminal, realizes " by needing propelling movement immediately ".
User terminal receives after the recommending data, can carry out the identification to recommending data on specific identification terminal, and, by the respective handling of this identification terminal execution to recommending data.
Because background server has obtained the locating information of user terminal, background server just can obtain the relevant information of user terminal present position, thereby filter out data relevant in the recommending data with this position, and this part data pushed to user terminal, thereby realize pushing recommending data to user terminal targetedly.
The locating information of the present position of the technical scheme that the embodiment of the invention provides by obtaining user terminal, can accurately know the geographical position of user terminal, thereby when producing the recommending data relevant with this geographical position, this part data accurately can be pushed to user terminal, as seen, data push carries out at the user terminal that is in specific geographical position, makes the accuracy of the data that push at user terminal improve greatly, is convenient to terminal and in time obtains specific data.
For the ease of the present invention is further understood, describe the present invention below in conjunction with the specific embodiment of the present invention.
In the prior art, carry out the propelling movement of advertisement usually by the mobile phone positioning service.The mobile phone positioning service is called shift position service (Location Based Service again, be called for short " LBS "), it is the network by telecommunications mobile operator, as: GSM (Global System for Mobile Communications, global system for mobile communications) network, CDMA (Code Division Multiple Access, code division multiple access) network obtain the positional information of mobile phone users, as: latitude and longitude coordinates positions mobile phone users.Yet present this mobile phone positioning service has the location inaccuracy usually, response speed reaches the defective that signal covers difference slowly.This is to position owing to the mobile phone positioning service mainly is based on existing mobile communication base station, and communication base station is affected by environment bigger usually, therefore, and can be in 10～20 meters scope in suburb and rural area with mobile position estimation; Because high-lager building is more, and radio propagation environment is bad, signal is difficult to directly arrive from the base station travelling carriage in the city, generally will be through superrefraction or reflection, so positioning accuracy can be affected, orientation range is 100～200 meters, and generally speaking, the location response time is between 3～6s.And, more can't realize the location in the place that can't receive mobile phone signal.
In order to improve accuracy to the user terminal location, in the embodiment of the invention, GPS (Global Positioning System is set in user terminal inside, global positioning system) module or AGPS (AssistedGlobal Positioning System, auxiliary global satellite positioning system) module realizes GPS location or AGPS location.
GPS generally includes three parts: space gps satellite constellation, ground monitoring system and user's gps signal receiver module.The realization principle of GPS location is: gps satellite is constantly launched ephemeris parameter and the temporal information of self, after the gps signal receiver module receives signal, calculate the position that can obtain receiver module according to triangle formula, three satellites can carry out 2D location (longitude, latitude), and four satellites then can carry out 3D location (longitude, latitude and height).The effect of gps signal receiver module then is to catch satellite-signal, and signal is amplified, handles, and calculates the 3D Position And Velocity of receiver module in real time.Constantly upgrade reception information by receiver module, just can calculate the moving direction and the speed of the user terminal that carries the gps signal receiver module.
AGPS is the another kind of implementation that user terminal is positioned.It is a kind of technology that network base station information and GPS information position travelling carriage that combines, and can use in GSM/GPRS, WCDMA and CDMA2000 network.AGPS also can position by the base station of moving when using satellite fix, and therefore the location is more accurate.
The positioning flow of AGPS is specially: the user terminal that carries the AGPS module with self address, base station by Network Transmission to the position server; Location server arrives user terminal according to the Position Approximate transmission of this user terminal GPS supplementary relevant with this position, and this GPS supplementary comprises data messages such as ephemeris parameter and azimuth pitch angle; The AGPS module of this user terminal according to supplementary (with promote gps signal first locking time the TTFF ability) receive the GPS primary signal; User terminal is restituted signal after receiving the GPS primary signal, calculates the pseudorange of user terminal to satellite, and described pseudorange is the distance that is subjected to various GPS error effects, and will arrive the position server by Network Transmission for information about; Location server is according to the GPS pseudorange information that transmits with from other positioning equipments, finishes the information processing to GPS as the supplementary of differential GPS base station etc., and estimates the position of this user terminal; Location server arrives location gateway or application platform with the positional information of this user terminal by Network Transmission.
It is to be noted, user terminal described in the embodiment of the invention is meant portable terminal or mobile communication terminal, specifically can be included in the computer equipment that uses in moving, for example: mobile phone, notebook computer, POS (Point of Sale, point-of-sale terminal) machine or vehicle-mounted computer etc.
In the embodiment of the invention, according to the request of described user terminal, the recommending data relevant with described position pushed to described user terminal, concrete implementation is:
The request of data that application service provides platform to initiate according to described user terminal pushes to described user terminal with the recommending data of having stored relevant with described user terminal present position by mobile operation platform.
Usually, the request that recommending data is obtained in the requirement that user terminal is initiated at first is sent to mobile operation platform by mobile gateway, by mobile operation platform this request is forwarded to application service platform is provided, application service provides and has stored the data that a large amount of needs are pushed to user terminal on the platform, when carrying out the data propelling movement, this part data provides platform to be issued to mobile operation platform from application service, forwarding via mobile operation platform, after mobile gateway, finally be sent to user terminal.Need to prove, the locating information of having carried this user terminal in the request of recommending data is obtained in the requirement that user terminal is initiated, therefore, application service provides the platform can be according to concrete locating information, filter out data relevant in the recommending data with this position, and this part data pushed to user terminal, realize propelling movement to the particular data of user terminal.
Application service provides the platform also can be to the processing of classifying of the recommending data of its storage, the principle of classification can be: the propelling movement quantity of the issuing time of recommending data, recommending data or the positional information relevant with recommending data etc., can specifically limit according to the practical application scene, thereby satisfy the demand of user terminal more accurately.
In addition, in the embodiment of the invention, can discern described recommending data, thereby described user terminal carries out corresponding operating according to described recommending data at third party's operating platform, for example: payment transaction by third party's operating platform.In the specific implementation process, third party's operating platform and mobile operation platform can be same main bodys, and certainly, third party's operating platform also can be independent of mobile operation platform and independent the existence, and the present invention does not do concrete qualification to this.
Can comprise for the existence form of recommending data in the propelling movement process: forms such as note, multimedia message, two-dimension code, rf data.Wherein, the portable terminal two-dimension code is that present mobile communication technology and two-dimension code coding techniques are combined, the content of traditional voucher and holder's information coding are become a two-dimension code figure, be sent on the user terminal, for example, when user terminal is mobile phone, can two-dimension code be sent on the user mobile phone by modes such as note, multimedia messages.When using this two-dimension code, can go up the two-dimension code figure that shows to the user by the two-dimension code reader on the identification terminal and distinguish checking.The characteristics of two-dimension code maximum are uniqueness and fail safe, have not only saved cost, and the more important thing is saves time raises the efficiency convenient the use.And radio-frequency (RF) identification (Radio Frequency Identification, be called for short " RFID ") be a kind of contactless automatic identification technology, it is discerned the destination object that exists with the rf data form automatically and obtains related data by radiofrequency signal, identification work need not manual intervention, can work in various adverse circumstances.REID can be discerned high-speed moving object, and can discern a plurality of rf data labels simultaneously, and is swift and convenient to operate.And for note, the such data mode of multimedia message, be that recommending data directly is carried among note or the multimedia message, identification terminal can directly carry out the processing for recommending data according to this note or multimedia message.
Realize describing in detail below by the scheme of a concrete application scenarios to the embodiment of the invention.Described recommending data is an example with the advertisement favor information of trade company's issue, and described user terminal is assumed to be mobile phone terminal.Each trade company can provide platform releasing advertisements favor information by the mobile Internet application service, application service provides platform to the processing of classifying of the advertisement favor information of each trade company issue, set up database, particularly, in the time need carrying out the data propelling movement according to the position location of user terminal, application service provides platform to carry out the location classification on the GPS map according to the residing geographical position of trade company.User mobile phone terminal inside is provided with GPS module or AGPS module.When the user arrives a certain position, certain commercial street for example, when needing to receive the advertisement favor information of relevant trade company issue on this commercial street, the function of the GPS module of starting hand-set terminal inner or AGPS module then, the service of application locating information, after the locating information that obtains self, the user initiates advertisement favor information request of data, locating information and advertisement favor information request of data are uploaded to application service by mobile operation platform provides platform, application service provides the application of platform according to the user, and the advertisement favor information of the described position of user periphery is issued on user's the mobile phone terminal.Application service provides platform when following sending advertisement favor information, can according in the specific region sometime in the section the classifying downloaded quantity of user sort and issue, thereby the more accurate demand that satisfies the user.The user receives after the advertisement favor information that is issued to mobile phone terminal, can download the relevant advertisements favor information according to actual needs, consumes to trade company with this advertisement favor information.Trade company can be provided with identification terminal in POS, is used to discern down the e-advertising favor information that is loaded on the mobile phone terminal.POS also can connect third party's operating platform, third party's payment platform for example, and the e-advertising favor information can be finished transaction operations such as payment, exchange on third party's payment platform.The user can also handle the mobile phone wallet business, phone number and bank card are bound, by modes of operation such as SMSs, the user can operate the binding account, realize purchase and consumption, bill payment, transfer accounts, account balance inquiry etc., and can obtain transaction results notice and account change notification by modes such as notes.
Thus, the locating information of the present position by obtaining user terminal, can accurately know the geographical position of user terminal, thereby when producing the recommending data relevant with this geographical position, this part data accurately can be pushed to user terminal, as seen, data push carries out at the user terminal that is in specific geographical position, make the accuracy of the data that push at user terminal improve greatly, be convenient to terminal and in time obtain specific data.
Corresponding said method embodiment, the embodiment of the invention also provides a kind of system that realizes that the data location pushes, and as shown in Figure 2, described system specifically comprises: user terminal 201, application service provide platform 203, mobile operation platform 202 and identification terminal 204; Wherein,
Described user terminal 201 is used to obtain the locating information of self present position;
Described mobile operation platform 202, being used for that user request and described locating information are uploaded to described application service provides platform 203;
Described application service provides platform 203, be used to store the data relevant with described position, and, related data is issued to described mobile operation platform 202 according to described request, by described mobile operation platform 202 described recommending data is sent to described user terminal 201;
Pass through said system, locating information according to the present position that obtains user terminal, can accurately know the geographical position of user terminal, thereby when application service provides platform to produce the recommending data relevant with this geographical position, this part data accurately can be pushed to user terminal, as seen, data push carries out at the user terminal that is in specific geographical position, make application service provide platform to improve greatly, be convenient to terminal and in time obtain specific data at the accuracy of the data of user terminal propelling movement.
Described user terminal inside in the said system is provided with GPS module or AGPS module, realizes GPS location or AGPS location, thereby obtains the locating information of described user terminal present position.
In the embodiment of the invention, according to the request of described user terminal, the recommending data relevant with described position pushed to described user terminal, concrete implementation is:
The request of data that application service provides platform to initiate according to described user terminal pushes to described user terminal with the recommending data of having stored relevant with described user terminal present position by mobile operation platform.
Usually, the request that recommending data is obtained in the requirement that user terminal is initiated at first is sent to mobile operation platform by mobile gateway, by mobile operation platform this request is forwarded to application service platform is provided, application service provides and has stored the data that a large amount of needs are pushed to user terminal on the platform, when carrying out the data propelling movement, this part data provides platform to be issued to mobile operation platform from application service, forwarding via mobile operation platform, after mobile gateway, finally be sent to user terminal.Need to prove, the locating information of having carried this user terminal in the request of recommending data is obtained in the requirement that user terminal is initiated, therefore, application service provides the platform can be according to concrete locating information, filter out data relevant in the recommending data with this position, and this part data pushed to user terminal, realize propelling movement to the particular data of user terminal.
Application service provides the platform also can be to the processing of classifying of the recommending data of its storage, and pushes to described user terminal according to presetting ordering.The principle of classification can be: the propelling movement quantity of the issuing time of recommending data, recommending data or the positional information relevant with recommending data etc.
In addition, described identification terminal can be third party's operating platform, then by described third party's operating platform described recommending data is discerned, thereby described user terminal is according to described recommending data, in the operation of paying of described third party's operating platform.
For system embodiment, because it is substantially corresponding to method embodiment, so describe fairly simplely, relevant part gets final product referring to the part explanation of method embodiment.Device embodiment described above only is schematic, wherein said unit as the separating component explanation can or can not be physically to separate also, the parts that show as the unit can be or can not be physical locations also, promptly can be positioned at a place, perhaps also can be distributed on a plurality of network element.Can select wherein some or all of module to realize the purpose of present embodiment scheme according to the actual needs.Those of ordinary skills promptly can understand and implement under the situation of not paying creative work.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method, be to instruct relevant hardware to finish by computer program, described program can be stored in the computer read/write memory medium, this program can comprise the flow process as the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-OnlyMemory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
To the above-mentioned explanation of the disclosed embodiments, make this area professional and technical personnel can realize or use the present invention.Multiple modification to these embodiment will be conspicuous concerning those skilled in the art, and defined herein General Principle can realize under the situation of the spirit or scope that do not break away from the embodiment of the invention in other embodiments.Therefore, the embodiment of the invention will can not be restricted to these embodiment shown in this article, but will meet and principle disclosed herein and features of novelty the wideest corresponding to scope.
Claims (10)
1. realize data location push method for one kind, it is characterized in that described method comprises:
Obtain the locating information of user terminal present position;
Request of data according to described user terminal is initiated pushes to described user terminal with the recommending data relevant with described position, by corresponding identification terminal described recommending data is discerned and is handled.
2. realization data according to claim 1 location push method is characterized in that the described locating information of obtaining the user terminal present position specifically comprises:
By the inner global position system GPS module that is provided with of described user terminal, obtain the locating information of described user terminal present position; Perhaps,
By the inner auxiliary global satellite positioning system AGPS that is provided with of described user terminal, obtain the locating information of described user terminal present position.
3. realization data according to claim 1 location push method is characterized in that described request according to described user terminal pushes to described user terminal with the recommending data relevant with described position, specifically comprises:
The request of data that application service provides platform to initiate according to described user terminal pushes to described user terminal with the recommending data of having stored relevant with described user terminal present position by mobile operation platform.
4. realization data according to claim 1 location push method is characterized in that, describedly by corresponding identification terminal described recommending data is discerned and is handled, and specifically comprises:
By third party's operating platform described recommending data is discerned, thereby described user terminal is according to described recommending data, in the operation of paying of third party's operating platform.
5. realization data according to claim 1 location push method is characterized in that described recommending data pushes to described user terminal with note, multimedia message, two-dimension code, rf data form.
6. according to each described realization data location push method among the claim 1-5, it is characterized in that described recommending data provides platform to handle through classification in application service, and push to described user terminal according to presetting ordering.
7. system that realizes that data location pushes, it is characterized in that described system comprises: user terminal, application service provide platform, mobile operation platform and identification terminal; Wherein,
Described user terminal is used to obtain the locating information of self present position;
Described mobile operation platform, being used for that user request and described locating information are uploaded to described application service provides platform;
Described application service provides platform, is used to store the data relevant with described position, and according to described request, related data is issued to described mobile operation platform, by described mobile operation platform described recommending data is sent to described user terminal;
Identification terminal is used for described recommending data is discerned and handled.
8. the system that realization data according to claim 7 location pushes is characterized in that described user terminal obtains the locating information of described user terminal present position by the inner global position system GPS module that is provided with; Perhaps,
By the inner auxiliary global satellite positioning system AGPS that is provided with of described user terminal, obtain the locating information of described user terminal present position.
9. the system that realization data according to claim 7 location pushes, it is characterized in that, described identification terminal is third party's operating platform, then described recommending data is discerned by described third party's operating platform, thereby, described user terminal is according to described recommending data, in the operation of paying of described third party's operating platform.
10. the system that pushes according to each described realization data location among the claim 7-9 is characterized in that, described application service provides platform through processing that described recommending data is classified, and pushes to described user terminal according to presetting ordering.
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