CN103391508A - Method and system for data information interaction - Google Patents
Method and system for data information interaction Download PDFInfo
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- CN103391508A CN103391508A CN2012101446631A CN201210144663A CN103391508A CN 103391508 A CN103391508 A CN 103391508A CN 2012101446631 A CN2012101446631 A CN 2012101446631A CN 201210144663 A CN201210144663 A CN 201210144663A CN 103391508 A CN103391508 A CN 103391508A
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Abstract
The invention provides a method and system for data information interaction, and belongs to the field of network communication. The method includes the following steps that an application service providing platform respectively obtains locating information of a user terminal and a position information point, carries out comparison and obtains a comparison result; if the comparison result is smaller than or equal to a preset value, the application service providing platform pushes recommended data information related to the position information point to the user terminal; according to the recommended data information, the user terminal inputs the data information and sends the data information to the application service providing platform; the application service providing platform compares the data information input by the user terminal and notifies a selected user terminal according to the preset strategy. Differentiated push of recommended data is achieved, and user experience is enhanced greatly.
Description
Technical field
The invention belongs to network communication field, relate in particular to the mutual method and system of a kind of data message.
Background technology
Mobile phone advertisement is the payment information of propagating by mobile media, is intended to be subjected to biography person's attitude, intention and behavior by these business information impacts.In fact moving advertising is exactly a kind of interactive web advertisement, and it is net loaded by mobile communication, has all features of the network media, has more advantage than the Internet simultaneously, because mobility makes the user can receive information whenever and wherever possible.
In prior art, ad distribution business, according to consumption user feature or its custom that surfs the web, sets up background data base, carries out intellectual analysis, infers the potential demand of this consumption user, targetedly to the user terminal advertisement.
Yet, under existing mobile phone advertisement propelling movement mode, do not consider user terminal present position and point of location information (such as hotel, hotel, market, cinema etc.) position relationship, cause the propelling movement of information not realize differentiation, user's experience reduces greatly.
Summary of the invention
The invention provides the mutual method and system of a kind of data message, to address the above problem.
The invention provides a kind of mutual method of data message.Said method comprises the following steps: the locating information that application service provides platform to obtain respectively user terminal and point of location information compares and obtains comparative result; If described comparative result is less than or equal to preset value, described application service provides platform to push the recommending data information relevant to described point of location information to described user terminal; Described user terminal is according to described recommending data information, carries out data message and inputs and be sent to described application service platform is provided; Described application service provides the data message of the more described user terminal input of platform and, according to preset strategy, notifies selected described user terminal.
The present invention also provides a kind of data message mutual system, comprising: user terminal, application service provide platform, mobile operation platform; Wherein, described user terminal provides platform to be connected by described mobile operation platform with described application service.
Described user terminal, be used for obtaining the locating information of self present position; , according to described recommending data information, carry out data message and input and be sent to described application service platform is provided;
Described mobile operation platform, being used for that the locating information of described user terminal is sent to described application service provides platform; The data message of described user terminal input is forwarded to described application service platform is provided;
Described application service provides platform, is used for obtaining the locating information of user terminal and point of location information, compares and obtain comparative result; , if described comparative result is less than or equal to preset value, push the recommending data information relevant to described point of location information to described user terminal; The data message of more described user terminal input and according to preset strategy, the described user terminal that notice is selected.
Compared to prior art, the method and system mutual according to data message provided by the invention, the locating information that application service provides platform to obtain respectively user terminal and point of location information, compare and obtain comparative result; If described comparative result is less than or equal to preset value, described application service provides platform to push the recommending data information relevant to described point of location information to described user terminal, has realized that the differentiation of recommending data pushes.In addition, described user terminal is according to described recommending data information, carries out data message and inputs and be sent to described application service platform is provided; The data message of the more described user terminal input of platform is provided in described application service and according to preset strategy, the described user terminal that notice is selected, make user's experience greatly strengthen.
Description of drawings
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, and illustrative examples of the present invention and explanation thereof are used for explaining the present invention, do not form improper restriction of the present invention.In the accompanying drawings:
Figure 1 shows that the flow chart of the method that data message that preferred embodiment according to the present invention provides is mutual;
Figure 2 shows that the schematic diagram of the system that data message that preferred embodiment according to the present invention provides is mutual.
Embodiment
Hereinafter with reference to accompanying drawing, also describe in conjunction with the embodiments the present invention in detail.Need to prove, in the situation that do not conflict, embodiment and the feature in embodiment in the application can make up mutually.
Figure 1 shows that the flow chart of the method that data message that preferred embodiment according to the present invention provides is mutual.As shown in Figure 1, the mutual method of data message that provides of preferred embodiment of the present invention comprises step 101 ~ 104.
In step 101, the locating information that application service provides platform to obtain respectively user terminal and point of location information, compare and obtain comparative result.
Wherein, application service provides the function of platform, can be realized by global server.
Wherein, application service provides the process of the locating information that platform obtains user terminal to be:
The global position system GPS module that described user terminal arranges according to its inside, the locating information of timing or Real-time Obtaining present position, be sent to mobile operation platform by mobile gateway, by described mobile operation platform, described locating information be sent to described application service platform is provided; Perhaps,
The auxiliary global satellite positioning system AGPS that described user terminal arranges according to its inside, the locating information of timing or Real-time Obtaining present position, be sent to mobile operation platform by mobile gateway, by described mobile operation platform, described locating information be sent to described application service platform is provided.
In the embodiment of the present invention, GPS (Global Positioning System is set in user terminal inside, global positioning system) module or AGPS (Assisted Global Positioning System, auxiliary global satellite positioning system) module, realize GPS location or AGPS location.
GPS generally includes three parts: space gps satellite constellation, ground monitoring system and user's gps signal receiver module.The principle that realizes of GPS location is: gps satellite is constantly launched ephemeris parameter and the temporal information of self, after the gps signal receiver module receives signal, calculate the position that can obtain receiver module according to triangle formula, three satellites can carry out 2D location (longitude, latitude), and four satellites can carry out 3D location (longitude, latitude and height).The effect of gps signal receiver module is capturing satellite signal, and signal is amplified, processes, and calculates in real time the 3D Position And Velocity of receiver module.Constantly upgrade reception information by receiver module, just can calculate moving direction and the speed of the user terminal that carries the gps signal receiver module.
AGPS is the another kind of implementation that user terminal is positioned.It is a kind of technology that network base station information and GPS information position travelling carriage that combines, and can use in GSM/GPRS, WCDMA and CDMA2000 network.AGPS also can position by mobile base station when using satellite fix, therefore location is more accurate.
The positioning flow of AGPS is specially: the user terminal that carries the AGPS module with the address, base station of self by Internet Transmission to the position server; The GPS supplementary that location server is relevant to this position according to the Position Approximate transmission of this user terminal arrives user terminal, and this GPS supplementary comprises the data messages such as ephemeris parameter and azimuth pitch angle; The AGPS module of this user terminal according to supplementary (with promote gps signal first locking time the TTFF ability) receive the GPS primary signal; User terminal is restituted signal after receiving the GPS primary signal, calculates the pseudorange of user terminal to satellite, and described pseudorange is the distance that is subjected to various GPS error effects, and will arrive the position server by Internet Transmission for information about; Location server is according to the GPS pseudorange information that transmits with from other positioning equipments, as the supplementary of differential GPS base station etc., completes processing to GPS information, and estimates the position of this user terminal; Location server arrives location gateway or application platform with the positional information of this user terminal by Internet Transmission.
It is to be noted, user terminal described in the embodiment of the present invention refers to mobile terminal or mobile communication terminal, specifically can be included in moving the computer equipment that uses, for example: mobile phone, notebook computer, POS (Point of Sale, point-of-sale terminal) machine or vehicle-mounted computer etc.
The process that application service provides platform to obtain the locating information of user terminal can also be:
Described user terminal, described application service provide platform operation location-based service (LBS) software, and described application service provides platform to pass through described LBS, regularly or obtain in real time the locating information of described user terminal.
Wherein, the function of mobile operation platform, can be realized by the communication server.
Wherein, application service provides the process of the locating information that platform obtains point of location information to be:
Described application service provides the locating information of the pre-stored described point of location information of platform; Perhaps,
Described point of location information, described application service provide platform operation location-based service (LBS) software, and described application service provides platform to pass through described LBS, regularly or obtain in real time the locating information of described point of location information;
Wherein, described point of location information comprises: hotel, hotel, shop, cinema.
For example: application service provides the locating information of platform according to the user terminal that obtains, and determines current location X/Y coordinate; Application service provides the locating information of platform according to the point of location information of obtaining, and determines current location x/y coordinate, compares, and the degree of approach between calculating X/Y and x/y (for example: distance), determine whether the trigger data transmission service.
In step 102, if described comparative result is less than or equal to preset value, described application service provides platform to push the recommending data information relevant to described point of location information to described user terminal.
Wherein, preset value can provide and arranges in platform and store in application service in advance.
Wherein, if described comparative result is less than or equal to preset value, described application service provides platform to push extremely described user terminal of the recommending data information relevant to described point of location information, and wherein, described recommending data information comprises: bid information, favor information, purchase by group information.
Wherein, if described comparative result is less than or equal to preset value, the recommending data information relevant to described point of location information after described application service provides platform to classify to process, push according to preset sequence.
For example: application service provides platform to arrange, classify the auction reserve price information of each hotel guest room, according to from low to high order, pushes.
Wherein, if described comparative result is less than or equal to preset value, described application service provides the platform active push recommending data information relevant to described point of location information to described user terminal or according to described user terminal requests, pushes the recommending data information relevant to described point of location information.
Wherein, if three grades of the preferential fractions of described user terminal (priority is followed successively by the first estate, the second grade, the tertiary gradient from height to low order), if described comparative result is less than or equal to preset value, described application service provides platform to push the user terminal of the recommending data information relevant to described point of location information to the first estate.
For example: application service provides platform according to the current location X/Y coordinate that compares user terminal and the current location x/y coordinate of point of location information, calculate the distance between X/Y and x/y, if the distance between X/Y and x/y≤M(preset value), described application service provides platform to push the data message relevant to hotel room auction price to user terminal.
In step 103, described user terminal is according to described recommending data information, carries out data message and inputs and be sent to described application service platform is provided.
Wherein, if described recommending data information is bid information, described user terminal is according to described bid information, and input is not less than the data message of reserve price and is sent to described application service platform is provided.
For example: the data message relevant to hotel room auction price that user terminal provides platform to push according to application service, the price of input auction, wherein, the price of input can be more than or equal to the reserve price of auction; Certainly, the price of input also can be less than the reserve price of auction.
In step 104, described application service provides the data message of the more described user terminal input of platform and, according to preset strategy, notifies selected described user terminal.
Wherein, described application service provides platform in Preset Time, the data message of more described user terminal input and according to preset strategy, the described user terminal that notice is selected; Wherein, described preset strategy is: user terminal, the selected the highest user terminal of priority that selected bid is the highest.
For example: the data message relevant to hotel room auction price that user terminal provides platform to push according to application service, the price of input auction, application service provides platform in default 2 hours, the price that compares the auction of family terminal input, the highest user terminal of selected bid, and the selected user terminal of notice.
Figure 2 shows that the schematic diagram of the system that data message that preferred embodiment according to the present invention provides is mutual.As shown in Figure 2, the mutual system of data message that provides of preferred embodiment of the present invention comprises: user terminal, application service provide platform, mobile operation platform; Wherein, described user terminal provides platform to be connected by described mobile operation platform with described application service.
Described user terminal, be used for obtaining the locating information of self present position; , according to described recommending data information, carry out data message and input and be sent to described application service platform is provided;
Described mobile operation platform, being used for that the locating information of described user terminal is sent to described application service provides platform; The data message of described user terminal input is forwarded to described application service platform is provided;
Described application service provides platform, is used for obtaining the locating information of user terminal and point of location information, compares and obtain comparative result; , if described comparative result is less than or equal to preset value, push the recommending data information relevant to described point of location information to described user terminal; The data message of more described user terminal input and according to preset strategy, the described user terminal that notice is selected.
Compared to prior art, the method and system mutual according to data message provided by the invention, the locating information that application service provides platform to obtain respectively user terminal and point of location information, compare and obtain comparative result; If described comparative result is less than or equal to preset value, described application service provides platform to push the recommending data information relevant to described point of location information to described user terminal, has realized that the differentiation of recommending data pushes.In addition, described user terminal is according to described recommending data information, carries out data message and inputs and be sent to described application service platform is provided; The data message of the more described user terminal input of platform is provided in described application service and according to preset strategy, the described user terminal that notice is selected, make user's experience greatly strengthen.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. method that data message is mutual is characterized in that:
The locating information that application service provides platform to obtain respectively user terminal and point of location information, compare and obtain comparative result;
If described comparative result is less than or equal to preset value, described application service provides platform to push the recommending data information relevant to described point of location information to described user terminal;
Described user terminal is according to described recommending data information, carries out data message and inputs and be sent to described application service platform is provided;
Described application service provides the data message of the more described user terminal input of platform and, according to preset strategy, notifies selected described user terminal.
2. method according to claim 1 is characterized in that: application service provides the process of the locating information that platform obtains user terminal to be:
The global position system GPS module that described user terminal arranges according to its inside, the locating information of timing or Real-time Obtaining present position, be sent to mobile operation platform by mobile gateway, by described mobile operation platform, described locating information be sent to described application service platform is provided; Perhaps,
The auxiliary global satellite positioning system AGPS that described user terminal arranges according to its inside, the locating information of timing or Real-time Obtaining present position, be sent to mobile operation platform by mobile gateway, by described mobile operation platform, described locating information be sent to described application service platform is provided.
The process that application service provides platform to obtain the locating information of user terminal can also be:
Described user terminal, described application service provide platform operation location-based service (LBS) software, and described application service provides platform to pass through described LBS, regularly or obtain in real time the locating information of described user terminal.
3. method according to claim 2 is characterized in that: application service provides the process of the locating information that platform obtains point of location information to be:
Described application service provides the locating information of the pre-stored described point of location information of platform; Perhaps,
Described point of location information, described application service provide platform operation location-based service (LBS) software, and described application service provides platform to pass through described LBS, regularly or obtain in real time the locating information of described point of location information;
Wherein, described point of location information comprises: hotel, hotel, shop, cinema.
4. method according to claim 1 is characterized in that:
If described comparative result is less than or equal to preset value, described application service provides platform to push the recommending data information relevant to described point of location information to described user terminal, wherein, described recommending data information comprises: bid information, favor information, purchase by group information.
5. method according to claim 1 is characterized in that:
If described comparative result is less than or equal to preset value, the recommending data information relevant to described point of location information after described application service provides platform to classify to process, push according to preset sequence.
6. method according to claim 1, it is characterized in that: if described comparative result is less than or equal to preset value, described application service provides the platform active push recommending data information relevant to described point of location information to described user terminal or according to described user terminal requests, pushes the recommending data information relevant to described point of location information.
7. method according to claim 1 is characterized in that:
If three grades of the preferential fractions of described user terminal, if described comparative result is less than or equal to preset value, described application service provides platform to push the user terminal of the recommending data information relevant to described point of location information to the first estate, and wherein, the user terminal priority of the first estate is the highest.
8. according to claim 4 or 5 or 6 or 7 described methods, it is characterized in that: if described recommending data information is bid information, described user terminal is according to described bid information, and input is not less than the data message of reserve price and is sent to described application service platform is provided.
9. method according to claim 1 is characterized in that:
Described application service provides platform in Preset Time, the data message of more described user terminal input and according to preset strategy, the described user terminal that notice is selected; Wherein, described preset strategy is: user terminal, the selected the highest user terminal of priority that selected bid is the highest.
10. the system that data message is mutual, is characterized in that, comprising: user terminal, application service provide platform, mobile operation platform; Wherein, described user terminal provides platform to be connected by described mobile operation platform with described application service;
Described user terminal, be used for obtaining the locating information of self present position; , according to described recommending data information, carry out data message and input and be sent to described application service platform is provided;
Described mobile operation platform, being used for that the locating information of described user terminal is sent to described application service provides platform; The data message of described user terminal input is forwarded to described application service platform is provided;
Described application service provides platform, is used for obtaining the locating information of user terminal and point of location information, compares and obtain comparative result; , if described comparative result is less than or equal to preset value, push the recommending data information relevant to described point of location information to described user terminal; The data message of more described user terminal input and according to preset strategy, the described user terminal that notice is selected.
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| CN106612332A (en) * | 2017-01-11 | 2017-05-03 | 腾讯科技（上海）有限公司 | Media information pushing method and media information pushing device |
| CN108370491A (en) * | 2015-09-11 | 2018-08-03 | 乔治·G·克里斯托弗 | System and method for content delivery |
| CN108959435A (en) * | 2018-06-12 | 2018-12-07 | 北京小蓦机器人技术有限公司 | It is a kind of for providing the method and apparatus of resource information for user |
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| CN111625724A (en) * | 2020-05-28 | 2020-09-04 | 百度在线网络技术（北京）有限公司 | Information processing method, information processing device, electronic equipment and storage medium |
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