CN103368813B - A kind of method and system realizing Web information issuance - Google Patents
A kind of method and system realizing Web information issuance Download PDFInfo
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- CN103368813B CN103368813B CN201210082782.9A CN201210082782A CN103368813B CN 103368813 B CN103368813 B CN 103368813B CN 201210082782 A CN201210082782 A CN 201210082782A CN 103368813 B CN103368813 B CN 103368813B
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Abstract
The invention discloses a kind of method realizing Web information issuance, including: obtain initial customization and issue speed, issue speed according to customization and CPM information is issued；Statistics is issued number of times and adjusts customization issue speed according to real-time issue number of times.The present invention further simultaneously discloses a kind of system realizing Web information issuance, the present invention passes through historical viewings data and instantaneously browsing data, can control CPM customization in real time and issue speed, effective feedback mechanism has more been accurately controlled information and has issued speed, improves information distribution effect.
Description
Technical field
The present invention relates to network information processing technology, particularly relate to a kind of method realizing Web information issuance and
System.
Background technology
The Web information issuance method of cost per thousand (CPM) in terms of valuation legally constituted authority based on information display number of times,
Requirement information issue with website uniform flow be distributed in a period of time (typically one day), this just gives
Issuing of the network information controls to propose higher requirement.
The technical scheme that existing information is issued is: be predicted according to browsing information bit according to historical average,
To reach to control the requirement of CPM information issue speed.This method does not accounts for information and issues letter on the same day
The offset relation of breath bit traffic and history, also not according to the browsing realtime date issue speed to the network information
Being corrected, therefore, issuing requirement with actual CPM information has bigger error.
Abscissa express time in Fig. 1, vertical coordinate represents information flow-rate；In Fig. 1, the curve of top represents each
Individual moment/time period internal information position total flow, the curve of lower section represents that CPM customizes flow.As it is shown in figure 1,
According to CPM custom stream discharge curve it can be seen that CPM customization flow 1 is not along with information bit total flow
Rising and significantly improve；And, it will be apparent that it can be seen that CPM custom stream discharge curve exists due to
The shake that information bit flow forecasting inaccuracy really produces, such as the fluctuation in Fig. 1.
Summary of the invention
In view of this, a kind of method realizing Web information issuance of offer is provided and is
System, it is possible to the information that is more accurately controlled issues speed, improves information distribution effect.
For reaching above-mentioned purpose, the technical scheme is that and be achieved in that:
The invention provides a kind of method realizing Web information issuance, including:
Obtain initial customization and issue speed；
Issue speed according to customization CPM information is issued；
Statistics is issued number of times and adjusts customization issue speed according to real-time issue number of times.
In such scheme, described initial customization is issued speed and is: information publisher is in any one information bit
Upper plan publishing of customized browse total amount PV0 plan, with distance in information bit issue ought the history of X days a few days ago average
The pageview of one day
Ratio.
In such scheme, in described information bit, issue ought the history pageview of average a day of X days a few days ago for distanceFor: in information bit, distance issue ought browse the ratio of total amount and X days for X days a few days ago.
In such scheme, the real-time issue number of times of described basis adjusts customization and issues speed and include:
Calculating the 0th timesharing on i-th hour same day, information publisher plans publishing of customized in any one information bit
Browse total amount PV0 plan, produced the same day of publishing of customized in any one information bit with information publisher
The record PV browsed0 issuesDifference, calculate distance in described difference and information bit issue ought X days a few days ago i-th
Hour residue pageview
Ratio；
Predict little residue pageview constantly on the same day i-th
Its
In,
For distance in information bit issue ought the history pageview of average i-th hour of X days a few days ago,Wherein,
I-th hour of j days browse was issued before the same day for distance in information bit
Amount；
The customization issue speed control jth timing statistics of i hour issue speed is adjusted according to real-time number of times of issuingWherein,
Real for interior jth timing statistics on i-th hour same day of customization
Time customization browse feedback.
Present invention also offers a kind of system realizing Web information issuance, this system includes control centre, letter
Breath server, statistical server and data center；Wherein,
Control centre, issue speed for calculating initial customization, and according to feeding back from data center
Adjust customization during fructufy and issue speed；
Information server, carries out CPM information sending out for issuing speed according to the customization from control centre
Cloth；
Statistical server, goes out the number of times of CPM information browse for real-time statistics and exports to data center；
Data center, for adding up the number of times of the CPM information browse from statistical server, and feeds back to
Control centre.
From the technical scheme of the invention described above offer it can be seen that include that obtaining initial customization issues speed,
Issue speed according to customization CPM information is issued；Statistics issues number of times and according to real-time issue number of times
Adjust customization and issue speed.So, the present invention can pass through historical viewings data and instantaneously browsing data, in real time
Control CPM customization and issue speed so that the issue of CPM information more meets information bit total-flow-rate curve, more preferably
Control CPM and customize flow, smoothed the distribution effect of information browse curve, improved information distribution effect；
The effective feedback mechanism of the present invention has more been accurately controlled information and has issued speed, improves information distribution effect.
Accompanying drawing explanation
Fig. 1 is the right of CPM custom stream discharge curve and information bit total-flow-rate curve during existing network information is issued
Compare schematic diagram；
Fig. 2 is the schematic flow sheet that the present invention realizes Web information issuance method；
Fig. 3 is CPM custom stream discharge curve and information bit total-flow-rate curve during inventive network information is issued
Contrast schematic diagram；
Fig. 4 is the structure composed schematic diagram that the present invention realizes Web information issuance system.
Detailed description of the invention
The basic thought of the present invention is: according to historical viewings data and instantaneously browsing data, control CPM in real time
Speed is issued in customization.
Fig. 2 is the schematic flow sheet that the present invention realizes Web information issuance method, as in figure 2 it is shown, the method
Including:
Step 200: obtain initial customization and issue speed.
In this step, initially referring to start to issue from 0 dot information in one day, 0: 0 is divided into initial time,
Speed is issued in initial customization
Wherein,
PV0 planBrowse total amount for what information publisher planned publishing of customized in any one information bit, be also denoted as
CPMIssue；
For distance in information bit issue ought the history pageview of average a day of X days a few days ago,Wherein, X can be 30 days, the protection that concrete natural law is not intended to limit the present invention
Scope；PVLiFor in information bit distance issue at i-th day on the same day browse total amount.
Step 201: issue speed according to customization and CPM information is issued.
The realization of this step belongs to prior art, the protection model that concrete methods of realizing is not intended to limit the present invention
Enclose, repeat no more here.
Step 202: statistics is issued number of times and adjusts customization issue speed according to real-time issue number of times.
Wherein, it is in issuing process that statistics issues number of times, has been released news by systems technology means record
Number of times, is considered as a known quantity.
This step real-time statistics goes out the number of times issued, and adjusts customization issue speed in real time according to statistical result,
Finally realize accurately control and the effect of smooth information browse curve that CPM customization browses.Specifically include:
First, the issue speed on i-th hour same day the 0th point is calculated
Wherein, PV0 issues
The record browsed was produced the same day of publishing of customized in any one information bit for information publisher；
Issuing for distance in information bit ought the residue pageview of i-th hour of X days a few days ago；
Predict little residue pageview constantly on the same day i-th
Wherein,
For distance in information bit issue ought the history pageview of average i-th hour of X days a few days ago,Wherein,
I-th hour of j days clear was issued before the same day for distance in information bit
The amount of looking at.
Assume in the present embodiment, within 5 minutes, carry out a self feed back, it may be assumed that adjust according to real-time issue number of times
Speed is issued in customization, then, exist:
Issue jth timing statistics (the such as 5 minutes) self feed back on i-th hour same day, according to formulaUnderstanding, the jth of i-th hour issues speed in 5 minutesWherein,
Real for interior jth on i-th hour same day of customization 5 minutes
Time customization browse feedback, K be intended merely to calculate sue for peace cumulative and set in advance variable.
From flow process shown in Fig. 2, the inventive method passes through historical viewings data and instantaneously browsing data, in real time
Control CPM customization and issue speed, thus reached accurate control customized information and browsed flow, smooth information
Browse the distribution effect of curve.Fig. 3 is CPM custom stream discharge curve and information during inventive network information is issued
The contrast schematic diagram of position total-flow-rate curve, as it is shown on figure 3, the CPM custom stream discharge curve such as CPM in Fig. 3 is fixed
Flow 2 processed, significantly improves along with the rising of information bit total flow；And, it will be apparent that it can be seen that
There is not the shake really produced due to information flow-rate forecasting inaccuracy in CPM custom stream discharge curve, the present invention carries
High information distribution effect；Effective feedback mechanism has more been accurately controlled information and has issued speed, improves
Information distribution effect.
A kind of device realizing Web information issuance is also provided for, as shown in Figure 4, at least for the inventive method
Including control centre, information server, statistical server and data center, wherein,
Control centre, issue speed for calculating initial customization, and according to feeding back from data center
Adjust customization during fructufy and issue speed；
Information server, carries out CPM information sending out for issuing speed according to the customization from control centre
Cloth；Here, speed is issued in the described customization from control centre is to adjust in real time；
Statistical server, goes out the number of times of CPM information browse for real-time statistics and exports to data center；
Data center, for adding up the number of times of the CPM information browse from statistical server, and feeds back to
Control centre.
The above, only presently preferred embodiments of the present invention, it is not intended to limit the protection model of the present invention
Enclose, all any amendment, equivalent and improvement etc. made within the spirit and principles in the present invention, all should
Within being included in protection scope of the present invention.
Claims (6)
1. the method realizing Web information issuance, it is characterised in that the method includes:
Obtain initial customization and issue speed；
Issue speed according to customization cost per thousand CPM information is issued；
Statistics is issued number of times and adjusts customization issue speed according to real-time issue number of times；Wherein,
The real-time issue number of times of described basis adjusts customization and issues speed and include:
Calculating the 0th timesharing on i-th hour same day, information publisher plans publishing of customized in any one information bit
Browse total amount PV0 plan, produced the same day of publishing of customized in any one information bit with information publisher
The record PV browsed0 issuesDifference, calculate distance in described difference and information bit issue ought X days a few days ago i-th
Hour residue pageviewRatio；
Predict little residue pageview constantly on the same day i-thIts
In,For distance in information bit issue ought the history pageview of average i-th hour of X days a few days ago,Wherein,I-th hour of j days browse was issued before the same day for distance in information bit
Amount；Issuing for distance in information bit ought the history pageview of average a day of X days a few days ago；
The customization issue speed control jth timing statistics of i hour issue speed is adjusted according to real-time number of times of issuingWherein,Real for interior jth timing statistics on i-th hour same day of customization
Time customization browse feedback；
K is for calculating cumulative and set in advance variable of suing for peace.
Method the most according to claim 1, it is characterised in that described initial customization is issued speed and is:
What information publisher planned publishing of customized in any one information bit browses total amount PV0 plan, with information bit on away from
Ought the history pageview of average a day of X days a few days ago from issuingRatio.
Method the most according to claim 2, it is characterised in that describedFor: distance in information bit
Issue ought browse the ratio of total amount and X days for X days a few days ago.
4. the system realizing Web information issuance, it is characterised in that this system includes control centre, letter
Breath server, statistical server and data center；Wherein,
Control centre, issue speed for calculating initial customization, and according to feeding back from data center
Adjust customization during fructufy and issue speed；
Information server, believes cost per thousand CPM for issuing speed according to the customization from control centre
Breath is issued；
Statistical server, goes out the number of times of CPM information browse for real-time statistics and exports to data center；
Data center, for adding up the number of times of the CPM information browse from statistical server, and feeds back to
Control centre；Wherein,
Described control centre according to adjusting customization issue speed during the fructufy fed back from data center is:
Calculating the 0th timesharing on i-th hour same day, information publisher plans publishing of customized in any one information bit
Browse total amount PV0 plan, produced the same day of publishing of customized in any one information bit with information publisher
The record PV browsed0 issuesDifference, calculate distance in described difference and information bit issue ought X days a few days ago i-th
Hour residue pageviewRatio；
Predict little residue pageview constantly on the same day i-thIts
In,For distance in information bit issue ought the history pageview of average i-th hour of X days a few days ago,Wherein,I-th hour of j days browse was issued before the same day for distance in information bit
Amount；Issuing for distance in information bit ought the history pageview of average a day of X days a few days ago；
The customization issue speed control jth timing statistics of i hour issue speed is adjusted according to real-time number of times of issuingWherein,For interior jth timing statistics on i-th hour same day of customization
Real-time customization browses feedback；
K is for calculating cumulative and set in advance variable of suing for peace.
System the most according to claim 4, it is characterised in that described control centre calculates initial
Speed is issued in customization: calculates initial information publisher and plans publishing of customized in any one information bit
Browse total amount PV0 plan, issuing with distance in information bit ought the history pageview of average a day of X days a few days ago
Ratio.
System the most according to claim 5, it is characterised in that describedFor: distance in information bit
Issue ought browse the ratio of total amount and X days for X days a few days ago.
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| CN201210082782.9A CN103368813B (en) | 2012-03-26 | 2012-03-26 | A kind of method and system realizing Web information issuance |
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| CN201210082782.9A CN103368813B (en) | 2012-03-26 | 2012-03-26 | A kind of method and system realizing Web information issuance |
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| CN103368813B true CN103368813B (en) | 2016-09-14 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103678679B (en) * | 2013-12-25 | 2017-10-10 | 北京奇虎科技有限公司 | A kind of put-on method and device for site information |
| CN105306539B (en) * | 2015-09-22 | 2018-09-11 | 北京金山安全软件有限公司 | Service information display control method and device and Internet service information display platform |
| CN108090794B (en) * | 2016-11-22 | 2021-08-27 | 阿里巴巴集团控股有限公司 | Commodity object ordering method and device based on dynamic sliding time window |
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