CN103368813A - Method and system for realization of network information release - Google Patents
Method and system for realization of network information release Download PDFInfo
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- CN103368813A CN103368813A CN2012100827829A CN201210082782A CN103368813A CN 103368813 A CN103368813 A CN 103368813A CN 2012100827829 A CN2012100827829 A CN 2012100827829A CN 201210082782 A CN201210082782 A CN 201210082782A CN 103368813 A CN103368813 A CN 103368813A
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Abstract
The invention discloses a method for realization of network information release. The method includes: acquiring an initial custom release rate; releasing CPM information according to the custom release rate; carrying out a statistics of releasing times and adjusting the custom release rate according to real-time releasing times. The invention also discloses a system for the realization of the network information release. Through historical browse data and real-time browse data, the method and system for the realization of the network information release enable the custom release rate of the CPM to be controlled in a real-time manner. An effective feedback mechanism enables the custom release rate to be controlled more precisely so that information release effect is improved.
Description
Technical field
The present invention relates to the network information processing technology, relate in particular to a kind of method and system that realize Web information issuance.
Background technology
To show the Web information issuance method of the valuation legally constituted authority cost per thousand (CPM) of number of times based on information, the issue of requirement information is evenly distributed in (normally one day) in a period of time with the flow of website, and this has proposed higher requirement with regard to the issuing control of giving the network information.
The technical scheme of existing information issue is: according to browsing of information bit predicted, control requirement that CPM information issue speed to reach according to historical average.This method does not consider that information issue information bit flow on the same day and the deviation of history concern, does not browse according to real time information yet the issue speed of the network information is proofreaied and correct, and therefore, requires to have larger error with actual CPM information issue.
Abscissa represents the time among Fig. 1, and ordinate represents information flow-rate; The curve of top represents each moment/time period internal information position total flow among Fig. 1, and the curve of below represents CPM customization flow.As shown in Figure 1, can find out according to CPM custom stream discharge curve that CPM customization flow 1 does not significantly improve along with the rising of information bit total flow; And, clearly can find out, there is the shake that really produces owing to information bit flow forecasting inaccuracy in the CPM custom stream discharge curve, such as the fluctuation among Fig. 1.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of method and system that realize Web information issuance, and more accurately control information issue speed improves the information distribution effect.
For achieving the above object, technical scheme of the present invention is achieved in that
The invention provides a kind of method that realizes Web information issuance, comprising:
Obtain initial customization issue speed;
According to customization issue speed CPM information is issued;
Statistics is issued number of times and is issued speed according to real-time issue number of times adjustment customization.
In the such scheme, described initial customization issue speed is: the information publisher browses total amount PV any one information bit plan publishing of customized
0 plan, with X days a few days ago historical average one day pageview of distance issue on the information bit
Ratio.
In the such scheme, X days a few days ago historical average one day pageview of distance issue on the described information bit
For: the ratio of browsing total amount and X days of distance issue X days a few days ago on the information bit.
In the such scheme, the real-time issue number of times adjustment customization issue speed of described basis comprises:
Calculate the 0th timesharing on the i hour same day, the information publisher browses total amount PV any one information bit plan publishing of customized
0 plan, and produced the record PV that browses on same day of information publisher's publishing of customized on any one information bit
0 has issuedDifference, calculate on described difference and the information bit X days a few days ago i hour residue pageview of distance issue
Ratio;
The residue pageview of prediction during the i hour same day
Wherein,
Be X days a few days ago historical average i hour pageview of distance issue on the information bit,
Wherein,
Be j days i hour pageview before distance issue same day on the information bit;
According to i hour j timing statistics issue speed of real-time issue number of times adjustment customization issue speed control
Wherein,
For feedback is browsed in the in real time customization of j timing statistics that customizes in the i hour same day.
The present invention also provides a kind of system that realizes Web information issuance, and this system comprises control centre, information server, statistical server and data center; Wherein,
Control centre is used for calculating initial customization issue speed, and adjusts customization issue speed according to from the fructufy of data center's feedback the time;
Information server is used for according to the customization issue speed from control centre CPM information being issued;
Statistical server is used for real-time statistics and goes out the number of times of CPM information browse and export to data center;
Data center is used for statistics from the number of times of the CPM information browse of statistical server, and feeds back to control centre.
Can find out from the technical scheme that the invention described above provides, comprise and obtain initial customization issue speed, according to customization issue speed CPM information be issued; Statistics is issued number of times and is issued speed according to real-time issue number of times adjustment customization.So, the present invention can pass through historical viewings data and instantaneously browsing data, controls in real time CPM customization issue speed, so that the issue of CPM information more meets the information bit total-flow-rate curve, controlled better CPM customization flow, the level and smooth distribution effect of information browse curve improves the information distribution effect; The effective feedback mechanism of the present invention has been controlled information issue speed more accurately, has improved the information distribution effect.
Description of drawings
Fig. 1 is the contrast schematic diagram of CPM custom stream discharge curve and information bit total-flow-rate curve in the existing network information issue;
Fig. 2 is the schematic flow sheet that the present invention realizes the Web information issuance method;
Fig. 3 is the contrast schematic diagram of CPM custom stream discharge curve and information bit total-flow-rate curve in the Web information issuance of the present invention;
Fig. 4 is the structure composed schematic diagram that the present invention realizes the Web information issuance system.
Embodiment
Basic thought of the present invention is: according to historical viewings data and instantaneously browsing data, control in real time CPM customization issue speed.
Fig. 2 is the schematic flow sheet that the present invention realizes the Web information issuance method, and as shown in Figure 2, the method comprises:
Step 200: obtain initial customization issue speed.
In this step, initially refer to issue since 0 dot information in one day, 0: 0 is divided into initial time, initial customization issue speed
Wherein,
PV
0 planFor the browse total amount of information publisher at any one information bit plan publishing of customized, also be designated as CPM
Issue
Be X days a few days ago historical average one day pageview of distance issue on the information bit,
Wherein, X can be 30 days, the protection range that concrete fate is not intended to limit the present invention; PV
LiThe total amount of browsing of issuing at i days on the same day for distance on the information bit.
Step 201: CPM information is issued according to customization issue speed.
The realization of this step belongs to prior art, and the protection range that concrete methods of realizing is not intended to limit the present invention repeats no more here.
Step 202: statistics is issued number of times and is issued speed according to real-time issue number of times adjustment customization.
Wherein, statistics issue number of times is in the issuing process, by the number of times that systems technology means record has released news, can regard a known quantity as.
This step real-time statistics goes out the number of times of issue, and adjusts in real time customization issue speed according to statistics, finally realizes accurate control that the CPM customization is browsed and the effect of level and smooth information browse curve.Specifically comprise:
At first, calculate the issue speed on i hour the 0th minute same day
Wherein, PV
0 has issuedFor having produced the record of browsing on same day of information publisher's publishing of customized on any one information bit;
Be X days a few days ago i hour residue pageview of distance issue on the information bit;
The residue pageview of prediction during the i hour same day
Wherein,
Be X days a few days ago historical average i hour pageview of distance issue on the information bit,
Wherein,
Be j days i hour pageview before distance issue same day on the information bit.
Suppose in the present embodiment, carried out a self feed back, that is: according to real-time issue number of times adjustment customization issue speed, so, exist in 5 minutes:
J timing statistics (such as the 5 minutes) self feed back of issuing the i hour same day is according to formula
As can be known, i hour j 5 minutes issue speed
Wherein,
Browse feedback for j the in real time customization in 5 minutes that customizes in the i hour same day, K is just in order to calculate the cumulative and predefined variable of suing for peace.
From flow process shown in Figure 2 as seen, the inventive method is controlled CPM customization issue speed in real time by historical viewings data and instantaneously browsing data, browses flow thereby reached accurate control customized information, the level and smooth distribution effect of information browse curve.Fig. 3 is the contrast schematic diagram of CPM custom stream discharge curve and information bit total-flow-rate curve in the Web information issuance of the present invention, and as shown in Figure 3, the CPM customization flow 2 among CPM custom stream discharge curve such as Fig. 3 significantly improves along with the rising of information bit total flow; And, can find out that clearly do not have the shake that really produces owing to the information flow-rate forecasting inaccuracy in the CPM custom stream discharge curve, the present invention has improved the information distribution effect; Effectively feedback mechanism has been controlled information issue speed more accurately, has improved the information distribution effect.
Also provide a kind of device of realizing Web information issuance for the inventive method, as shown in Figure 4, comprise at least control centre, information server, statistical server and data center, wherein,
Control centre is used for calculating initial customization issue speed, and adjusts customization issue speed according to from the fructufy of data center's feedback the time;
Information server is used for according to the customization issue speed from control centre CPM information being issued; Here, described customization issue speed from control centre is to adjust in real time;
Statistical server is used for real-time statistics and goes out the number of times of CPM information browse and export to data center;
Data center is used for statistics from the number of times of the CPM information browse of statistical server, and feeds back to control centre.
The above is preferred embodiment of the present invention only, is not for limiting protection scope of the present invention, all any modifications of doing within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. method that realizes Web information issuance is characterized in that the method comprises:
Obtain initial customization issue speed;
According to customization issue speed CPM information is issued;
Statistics is issued number of times and is issued speed according to real-time issue number of times adjustment customization.
2. method according to claim 1 is characterized in that, described initial customization issue speed is: the information publisher browses total amount PV any one information bit plan publishing of customized
0 plan, with X days a few days ago historical average one day pageview of distance issue on the information bit
Ratio.
3. method according to claim 2 is characterized in that, X days a few days ago historical average one day pageview of distance issue on the described information bit
For: the ratio of browsing total amount and X days of distance issue X days a few days ago on the information bit.
4. method according to claim 2 is characterized in that, the real-time issue number of times adjustment customization issue speed of described basis comprises:
Calculate the 0th timesharing on the i hour same day, the information publisher browses total amount PV any one information bit plan publishing of customized
0 plan, and produced the record PV that browses on same day of information publisher's publishing of customized on any one information bit
0 has issuedDifference, calculate on described difference and the information bit X days a few days ago i hour residue pageview of distance issue
Ratio;
The residue pageview of prediction during the i hour same day
Wherein,
Be X days a few days ago historical average i hour pageview of distance issue on the information bit,
Wherein,
Be j days i hour pageview before distance issue same day on the information bit;
According to i hour j timing statistics issue speed of real-time issue number of times adjustment customization issue speed control
Wherein,
For feedback is browsed in the in real time customization of j timing statistics that customizes in the i hour same day.
5. a system that realizes Web information issuance is characterized in that, this system comprises control centre, information server, statistical server and data center; Wherein,
Control centre is used for calculating initial customization issue speed, and adjusts customization issue speed according to from the fructufy of data center's feedback the time;
Information server is used for according to the customization issue speed from control centre CPM information being issued;
Statistical server is used for real-time statistics and goes out the number of times of CPM information browse and export to data center;
Data center is used for statistics from the number of times of the CPM information browse of statistical server, and feeds back to control centre.
6. system according to claim 5 is characterized in that, described control centre calculates initial customization issue speed and is: calculates initial information publisher and browse total amount PV what any one information bit was planned publishing of customized
0 plan, with X days a few days ago historical average one day pageview of distance issue on the information bit
Ratio.
7. system according to claim 6 is characterized in that, X days a few days ago historical average one day pageview of distance issue on the described information bit
For: the ratio of browsing total amount and X days of distance issue X days a few days ago on the information bit.
8. system according to claim 6 is characterized in that, described control centre adjusts customization issue speed according to from the fructufy of data center's feedback the time and is:
Calculate the 0th timesharing on the i hour same day, the information publisher browses total amount PV any one information bit plan publishing of customized
0 plan, and produced the record PV that browses on same day of information publisher's publishing of customized on any one information bit
0 has issuedDifference, calculate on described difference and the information bit X days a few days ago i hour residue pageview of distance issue
Ratio;
The residue pageview of prediction during the i hour same day
Wherein,
Be X days a few days ago historical average i hour pageview of distance issue on the information bit,
Wherein,
Be j days i hour pageview before distance issue same day on the information bit;
According to i hour j timing statistics issue speed of real-time issue number of times adjustment customization issue speed control
Wherein,
For feedback is browsed in the in real time customization of j timing statistics that customizes in the i hour same day.
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| CN201210082782.9A CN103368813B (en) | 2012-03-26 | 2012-03-26 | A kind of method and system realizing Web information issuance |
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| CN201210082782.9A CN103368813B (en) | 2012-03-26 | 2012-03-26 | A kind of method and system realizing Web information issuance |
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| CN103678679A (en) * | 2013-12-25 | 2014-03-26 | 北京奇虎科技有限公司 | Method and device for releasing website information |
| CN105306539A (en) * | 2015-09-22 | 2016-02-03 | 北京金山安全软件有限公司 | Service information display control method and device and Internet service information display platform |
| CN108090794A (en) * | 2016-11-22 | 2018-05-29 | 阿里巴巴集团控股有限公司 | A kind of merchandise items sort method and device based on dynamic sliding time window |
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| CN103678679A (en) * | 2013-12-25 | 2014-03-26 | 北京奇虎科技有限公司 | Method and device for releasing website information |
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| CN108090794A (en) * | 2016-11-22 | 2018-05-29 | 阿里巴巴集团控股有限公司 | A kind of merchandise items sort method and device based on dynamic sliding time window |
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| CN103368813B (en) | 2016-09-14 |
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