Realize accurate marketing as required and protect unified communications and the method for privacy of user
Technical field
The present invention relates to and a kind ofly realize accurate marketing as required and protect unified communications and the method for privacy of user, belong to communication technical field, particularly belong to Mobile Value-added Services Technology field.
Background technology
Universal along with development communication technologies and internet, applications, increasing people is at the demand information of Web realease oneself now, son of such as renting a house, looks for a job, and the phone number etc. leaving oneself contacts.The pattern of this Information issued and contact, while bringing convenience to user, also brings a lot of worries, and such as user is after renting suitable house, and still having a lot of intermediaries can call him up.In addition, after the personal informations such as the phone number of user are published on network, just be difficult to controlled by oneself again, have various, relevant incoherent sales force or service provider SP (ServiceProvider) can contact with user, the normal life of user receives great harassing and wrecking.Therefore, how to realize, when protecting privacy of user, realizing the demand information that user issues oneself relievedly on network, and in time contacting with the service provider SP of counterpart, become the technical barrier that the current communications field is badly in need of solving.
Summary of the invention
In view of this; the object of the invention is to invent a kind of system and method, realize when satisfied protection privacy of user, user can obtain the accuracy service that counterpart service provider provides in time; after the demand of user is met, user does not worry suffering follow-up harassing and wrecking.
In order to achieve the above object, the present invention proposes and a kind ofly realize accurate marketing as required and protect the unified communications of privacy of user, comprise user terminal, communication network, internet, respond to every plea Business Management Platform and Call-Control1 platform of responding to every plea.
Described Business Management Platform of responding to every plea is made up of demand management module, user management module, billing management module and communication management module;
The function of described demand management module is:
User is registered in the demand information of oneself Business Management Platform of responding to every plea by user terminal; Business Management Platform of responding to every plea carries out classified storage and management to the demand of user, and issues to SP; Business Management Platform of responding to every plea carries out life cycle management to the demand of each user, namely registers, issues, runs and deletes;
The function of described user management module is:
Realize the registration of user, cancellation and authentication; When after user's registration, for registered user distributes one or more user's virtual identifying, set up the mapping relations storehouse of real user identifier and user's virtual identifying; When after user log off, regain all user's virtual identifyings that this user distributes, delete the mapping relations of real user identifier and user's virtual identifying, this function is optional function; Described real user identifier comprises the telephone number, network instant communication number, E-mail address etc. of user; Described user's virtual identifying is that user's virtual identifying that user distributes can be permanent long-term or temporary transient, and a user can have multiple user's virtual identifying in order to the string number of identifying user or letter or symbol or their combination;
Realize the registration of SP, cancellation and authentication; When after SP registration, for registration SP distributes one or more SP virtual identifying, set up the mapping relations storehouse of SP true identity and SP virtual identifying; After SP nullifies, regain all SP virtual identifyings that this SP distributes, delete the mapping relations of SP true identity and SP virtual identifying; Described SP true identity comprises SP office phone number, SP employee's telephone number, network instant communication number, E-mail address etc., and SP true identity is managed by SP oneself, can add, deletes and revise; Described SP virtual identifying identifies the string number of SP or letter or symbol or their combination, and the SP virtual identifying distributing to SP can only be long-term or temporary transient; A SP can have multiple SP virtual identifying;
The real user identifier of a user can set up mapping relations with user's virtual identifying and SP virtual identifying simultaneously, and namely a user can be assigned user's virtual identifying and SP virtual identifying simultaneously;
Described user's virtual identifying or SP virtual identifying only have after being converted to real user identifier or SP true identity, could communicate successfully, and namely virtual identifying can not directly and between true identity communicate;
Only have between described user's virtual identifying and SP virtual identifying after setting up right of correspondence, both sides just can communicate;
The function of described billing management module is:
When being communicated by virtual identifying between user with SP, communication expense comprises basic communication expense and increment communication expense; Described billing management module carries out accounting management according to setting charging way respectively to user and SP, and described setting charging way comprises following kind:
A () user exempts from communication expense, SP is responsible for whole communication expense;
B () user calls out SP, user is only responsible for basic communication takes;
The function of described communication management module is:
Multiple exchange channels is provided for user and SP log in Business Management Platform of responding to every plea; The Business Management Platform and respond to every plea between Call-Control1 platform and carry out mutual data channel and signalling path of responding to every plea is provided; Be responsible for inquiry and the feedback of real user identifier and user's virtual identifying mapping relations, or be responsible for real user identifier and user's virtual identifying mapping relations to be synchronized to Call-Control1 platform of responding to every plea; Responsible SP true identity and SP virtual identifying mapping relations are inquired about and feed back, or are responsible for SP true identity and SP virtual identifying mapping relations to be synchronized to Call-Control1 platform of responding to every plea;
Described Call-Control1 platform of responding to every plea is made up of Call Control Block, signaling interface module, data interface module, accounting module;
The function of described Call Control Block is: when being communicated by virtual identifying between user with SP, Call Control Block is to responding to every plea Business Management Platform inquiry or in real user identifier corresponding to this user's virtual identifying of local data library inquiry, inquire about the SP true identity that this SP virtual identifying is corresponding, then according to this real user identifier and this SP true identity, the related network elements equipment of instruction communication network related network elements equipment and/or internet completes relevant control operation, realize the communication between this real user identifier and this SP true identity, ensure the virtual identifying can only seeing the other side between user and SP simultaneously, and the true identity of the other side can not be exposed,
The function of described signaling interface module is: provide signaling interface, realize responding to every plea Call-Control1 platform with respond to every plea the Signalling exchange of Business Management Platform, communication network network element device, internet network element device etc.;
The function of described data interface module is: provide data-interface, realize responding to every plea Call-Control1 platform with respond to every plea the data interaction of Business Management Platform, communication network network element device, internet network element device etc.;
The function of described accounting module is: according to the described charging way of responding to every plea set by Business Management Platform, and combines the rate of setting, to the charging implementing various different modes when being communicated by virtual identifying between user with SP.
Described realization accurate marketing protect the unified communications of privacy of user can realize based on intelligent net system as required; specifically: described Call-Control1 platform of responding to every plea realizes based on Service Control Point of intelligent network SCP, described Business Management Platform of responding to every plea realizes based on intelligent network service management point SMP.
The invention allows for and a kind ofly realize accurate marketing as required and protect the unified communications approach of privacy of user, comprise following operating procedure:
(1) user registers to Business Management Platform of responding to every plea, and after having registered, Business Management Platform of responding to every plea, to user's distributing user virtual identifying, sets up the mapping relations between real user identifier and user's virtual identifying; SP registers to Business Management Platform of responding to every plea, and after having registered, Business Management Platform of responding to every plea distributes SP virtual identifying to SP, sets up the mapping relations between SP true identity and SP virtual identifying;
(2) user signs in Business Management Platform of responding to every plea, and registers the demand information of oneself;
(3) after Business Management Platform of responding to every plea carries out taxonomic revision and examination to the demand information of this user, the demand information of this user according to classification, issue to SP, in releasing news, comprise the real needs information of user, the mode ordering this demand information, price etc.;
(4) after SP orders this demand information, Business Management Platform of responding to every plea provides user's virtual identifying of this user to this SP, and the right of correspondence set up between the SP virtual identifying of this SP and user's virtual identifying of this user, only have when to have right of correspondence between SP virtual identifying and user's virtual identifying, both sides could communicate with virtual identifying;
(5) when being communicated by virtual identifying between this user with this SP, call signaling or call information are forwarded to Call-Control1 platform of responding to every plea, respond to every plea Call-Control1 platform to responding to every plea Business Management Platform or inquire the SP true identity of this SP virtual identifying and the real user identifier of this user's virtual identifying at local data base, the related network elements equipment of instruction communication network related network elements equipment and/or internet completes relevant control operation, realize bipartite communication, ensure the virtual identifying can only seeing the other side between user and SP simultaneously, and the true identity of the other side can not be exposed, carry out charging according to the charging way set and rate simultaneously,
(6) user according to circumstances, can close registered demand information; Business Management Platform of responding to every plea also according to circumstances can close the registered demand information of user; After the demand information of user is closed, Call-Control1 platform of responding to every plea cancel this user to should all right of correspondences of demand information;
(7) when after user log off, Business Management Platform of responding to every plea cancels all right of correspondences of this user, is recoverable to or does not regain user's virtual identifying of this user; After SP nullifies, Business Management Platform of responding to every plea cancels all right of correspondences of this SP, regains all SP virtual identifyings of this SP.
When described Call-Control1 platform of responding to every plea realizes based on Service Control Point of intelligent network SCP, when described Business Management Platform of responding to every plea realizes based on intelligent network service management point SMP, the idiographic flow carrying out voice communication by virtual identifying between the user of described step 5 and SP comprises following operating procedure:
(5101) intelligent net system is traffic assignments audio access code of responding to every plea;
(5102) caller dials is responded to every plea the audio access code+called virtual identifying of business, calls out calledly to carry out voice call;
(5103) moving exchanging center MSC is according to the special prefix of audio access code of the business of responding to every plea of caller dials, and calling is triggered to Call-Control1 platform of responding to every plea;
(5104) Call-Control1 platform of responding to every plea carries out service authentication, issues follow-up RRBE(RequestReportBCSMEvent) signaling and AC(ApplyCharging) signaling; To responding to every plea, Business Management Platform is inquired about or inquires the virtual identifying of caller and called true identity at local data base;
(5105) then Call-Control1 platform of responding to every plea issues Connect signaling, and it is caller virtual identifying that amendment carrys out aobvious number, and the number that simultaneously will continue is revised as called true identity;
(5106) moving exchanging center MSC carries out follow-up continuing and number display according to Connect signaling.
When described Call-Control1 platform of responding to every plea realizes based on Service Control Point of intelligent network SCP, when described Business Management Platform of responding to every plea realizes based on intelligent network service management point SMP, the idiographic flow carrying out short message communication by virtual identifying between the user of described step 5 and SP comprises following operating procedure:
(5201) intelligent net system is traffic assignments short message access code of responding to every plea;
(5202) caller uses business of responding to every plea to send short messages to called, and note receiving number is the short message access code+called virtual identifying of business of responding to every plea;
(5203) the SMS service center SMSC of master home is according to the special prefix of short message access code of the business of responding to every plea in note receiving number, sends out Deliver_sm message and note is delivered to Short Message Service Gateway;
(5204), after Short Message Service Gateway receives Deliver_sm message, return Deliver_sm_resp message, and send out Deliver message to Call-Control1 platform of responding to every plea according to the short message access code of the business of responding to every plea, note is delivered to Call-Control1 platform of responding to every plea;
(5205) Deliver_resp message responded by Call-Control1 platform of responding to every plea, and carries out service authentication; To responding to every plea, Business Management Platform is inquired about or inquires the virtual identifying of caller and called true identity at local data base;
(5206) Call-Control1 platform of responding to every plea regenerates note, and aobvious number is revised as caller virtual identifying in the future, reception note number is revised as called true identity simultaneously; And by short message sending to Short Message Service Gateway, note is delivered in called terminal by sms center by Short Message Service Gateway.
When described Call-Control1 platform of responding to every plea realizes based on Service Control Point of intelligent network SCP, when described Business Management Platform of responding to every plea realizes based on intelligent network service management point SMP, the user of described step 5 with carry out by virtual identifying the idiographic flow that multimedia message communicates between SP and comprise following operating procedure:
(5301) intelligent net system is traffic assignments multimedia message access code of responding to every plea;
(5302) caller uses business of responding to every plea to called multimedia message, and multimedia message receiving number is the multimedia message access code+called virtual identifying of business of responding to every plea; This multimedia message is delivered to master home MMS center;
(5303) multimedia message is delivered to Call-Control1 platform of responding to every plea according to the special prefix of multimedia message access code of the business of responding to every plea in multimedia message receiving number by MMS center;
(5304) Call-Control1 platform of responding to every plea carries out service authentication; To responding to every plea, Business Management Platform is inquired about or inquires the virtual identifying of caller and called true identity at local data base;
(5305) Call-Control1 platform of responding to every plea regenerates multimedia message, and aobvious number is revised as caller virtual identifying in the future, reception multimedia message number is revised as called true identity simultaneously, then MMS center is delivered back in multimedia message;
(5306) this multimedia message is delivered to called subscriber according to called true identity by MMS center.
Beneficial effect of the present invention is: communicated by virtual identifying between user with service provider SP, and the personal information of user can not be revealed; The service provider SP there that the demand of user directionally can be published to counterpart is gone, and realizes accurate marketing; After the demand of user is met, user does not worry suffering follow-up harassing and wrecking, substantially increases the satisfaction of user to service.
Accompanying drawing explanation
Fig. 1 is the realization that proposes of the present invention accurate marketing protect the schematic network structure of the unified communications of privacy of user as required.
Fig. 2 is the function structure chart of the Business Management Platform of responding to every plea that the present invention proposes.
Fig. 3 is the function structure chart of the Call-Control1 platform of responding to every plea that the present invention proposes.
Fig. 4 is the realization that proposes of the present invention accurate marketing protect the flow chart of steps of the unified communications approach of privacy of user as required.
Fig. 5 is the operational flowchart being carried out voice communication in embodiments of the invention between user and SP by virtual identifying.
Fig. 6 is the operational flowchart being carried out short message communication in embodiments of the invention between user and SP by virtual identifying.
Fig. 7 carries out by virtual identifying the operational flowchart that multimedia message communicates between user with SP in embodiments of the invention.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, the present invention is described in further detail.
See Fig. 1, that introduces that the present invention proposes a kind ofly realizes accurate marketing as required and protects the unified communications of privacy of user, comprises user terminal, communication network, internet, respond to every plea Business Management Platform and Call-Control1 platform of responding to every plea.
See Fig. 2, described Business Management Platform of responding to every plea is made up of demand management module, user management module, billing management module and communication management module;
The function of described demand management module is:
User is registered in the demand information of oneself Business Management Platform of responding to every plea by user terminal; Business Management Platform of responding to every plea carries out classified storage and management to the demand of user, and issues to SP; Business Management Platform of responding to every plea carries out life cycle management to the demand of each user, namely registers, issues, runs and deletes;
The function of described user management module is:
Realize the registration of user, cancellation and authentication; When after user's registration, for registered user distributes one or more user's virtual identifying, set up the mapping relations storehouse of real user identifier and user's virtual identifying; When after user log off, regain all user's virtual identifyings that this user distributes, delete the mapping relations of real user identifier and user's virtual identifying, this function is optional function; Described real user identifier comprises the telephone number, network instant communication number (as: QQ number, Fetion number, micro-signal code etc.), E-mail address etc. of user; Described user's virtual identifying is in order to the string number of identifying user or letter or symbol or their combination (as: 88812345678), user's virtual identifying that user distributes can be permanent long-term or temporary transient, and a user can have multiple user's virtual identifying;
Realize the registration of SP, cancellation and authentication; When after SP registration, for registration SP distributes one or more SP virtual identifying, set up the mapping relations storehouse of SP true identity and SP virtual identifying; After SP nullifies, regain all SP virtual identifyings that this SP distributes, delete the mapping relations of SP true identity and SP virtual identifying; Described SP true identity comprises SP office phone number, SP employee's telephone number, network instant communication number (as: QQ number, Fetion number, micro-signal code etc.), E-mail address etc., SP true identity is managed by SP oneself, can add, deletes and revise; Described SP virtual identifying identifies the string number of SP or letter or symbol or their combination (as: 66612345678), and the SP virtual identifying distributing to SP can only be long-term or temporary transient; A SP can have multiple SP virtual identifying;
The real user identifier of a user can set up mapping relations with user's virtual identifying and SP virtual identifying simultaneously, and namely a user can be assigned user's virtual identifying and SP virtual identifying simultaneously;
Described user's virtual identifying or SP virtual identifying only have after being converted to real user identifier or SP true identity, could communicate successfully, and namely virtual identifying can not directly and between true identity communicate;
Only have between described user's virtual identifying and SP virtual identifying after setting up right of correspondence, both sides just can communicate;
The function of described billing management module is:
When being communicated by virtual identifying between user with SP, communication expense comprises basic communication expense and increment communication expense; Described billing management module carries out accounting management according to setting charging way respectively to user and SP, and described setting charging way comprises following kind:
C () user exempts from communication expense, SP is responsible for whole communication expense;
D () user calls out SP, user is only responsible for basic communication takes;
The function of described communication management module is:
Multiple exchange channels (as internet, voice, note etc.) is provided for user and SP log in Business Management Platform of responding to every plea; The Business Management Platform and respond to every plea and to carry out mutual data channel (as TCP/IP passage) and signalling path (as signalling system No.7 passage) between Call-Control1 platform of responding to every plea is provided; Be responsible for inquiry and the feedback of real user identifier and user's virtual identifying mapping relations, or be responsible for real user identifier and user's virtual identifying mapping relations to be synchronized to Call-Control1 platform of responding to every plea; Responsible SP true identity and SP virtual identifying mapping relations are inquired about and feed back, or are responsible for SP true identity and SP virtual identifying mapping relations to be synchronized to Call-Control1 platform of responding to every plea;
See Fig. 3, described Call-Control1 platform of responding to every plea is made up of Call Control Block, signaling interface module, data interface module, accounting module;
The function of described Call Control Block is: when being communicated by virtual identifying between user with SP, Call Control Block is to responding to every plea Business Management Platform inquiry or in real user identifier corresponding to this user's virtual identifying of local data library inquiry, inquire about the SP true identity that this SP virtual identifying is corresponding, then according to this real user identifier and this SP true identity, the related network elements equipment of instruction communication network related network elements equipment (as MSC/SSP) and/or internet is (as DNS, router) complete relevant control operation, realize the communication between this real user identifier and this SP true identity, ensure the virtual identifying can only seeing the other side between user and SP simultaneously, and the true identity of the other side can not be exposed,
The function of described signaling interface module is: provide signaling interface, realize responding to every plea Call-Control1 platform with respond to every plea the Signalling exchange of Business Management Platform, communication network network element device (as MSC/SSP), internet network element device (as DNS, router) etc.;
The function of described data interface module is: provide data-interface, realize responding to every plea Call-Control1 platform with respond to every plea the data interaction of Business Management Platform, communication network network element device (as SMP, sms center), internet network element device (as DNS, router) etc.;
The function of described accounting module is: according to the described charging way of responding to every plea set by Business Management Platform, and combines the rate of setting, to the charging implementing various different modes when being communicated by virtual identifying between user with SP.
Described realization accurate marketing protect the unified communications of privacy of user can realize based on intelligent net system as required; specifically: described Call-Control1 platform of responding to every plea realizes based on Service Control Point of intelligent network SCP, described Business Management Platform of responding to every plea realizes based on intelligent network service management point SMP.
See Fig. 4, introduce realization that the present invention proposes accurate marketing protect the unified communications approach of privacy of user as required, comprise following operating procedure:
(1) user registers to Business Management Platform of responding to every plea, and after having registered, Business Management Platform of responding to every plea, to user's distributing user virtual identifying, sets up the mapping relations between real user identifier and user's virtual identifying; SP registers to Business Management Platform of responding to every plea, and after having registered, Business Management Platform of responding to every plea distributes SP virtual identifying to SP, sets up the mapping relations between SP true identity and SP virtual identifying;
(2) user signs in Business Management Platform of responding to every plea, and registers the demand information (as son of renting a house) of oneself;
(3) after Business Management Platform of responding to every plea carries out taxonomic revision and examination to the demand information of this user, the demand information of this user according to classification, issue to SP, in releasing news, comprise the real needs information of user, the mode ordering this demand information, price etc.;
(4) after SP orders this demand information, Business Management Platform of responding to every plea provides user's virtual identifying of this user to this SP, and the right of correspondence set up between the SP virtual identifying of this SP and user's virtual identifying of this user, only have when to have right of correspondence between SP virtual identifying and user's virtual identifying, both sides could communicate with virtual identifying;
(5) when being communicated by virtual identifying between this user with this SP, call signaling or call information are forwarded to Call-Control1 platform of responding to every plea, respond to every plea Call-Control1 platform to responding to every plea Business Management Platform or inquire the SP true identity of this SP virtual identifying and the real user identifier of this user's virtual identifying at local data base, the related network elements equipment of instruction communication network related network elements equipment (as MSC/SSP) and/or internet is (as DNS, router) complete relevant control operation, realize bipartite communication, ensure the virtual identifying can only seeing the other side between user and SP simultaneously, and the true identity of the other side can not be exposed, carry out charging according to the charging way set and rate simultaneously,
(6) user according to circumstances, can close registered demand information; Business Management Platform of responding to every plea also according to circumstances can close the registered demand information of user; After the demand information of user is closed, Call-Control1 platform of responding to every plea cancel this user to should all right of correspondences of demand information;
(7) when after user log off, Business Management Platform of responding to every plea cancels all right of correspondences of this user, is recoverable to or does not regain user's virtual identifying of this user; After SP nullifies, Business Management Platform of responding to every plea cancels all right of correspondences of this SP, regains all SP virtual identifyings of this SP.
See Fig. 5, when described Call-Control1 platform of responding to every plea realizes based on Service Control Point of intelligent network SCP, when described Business Management Platform of responding to every plea realizes based on intelligent network service management point SMP, the idiographic flow carrying out voice communication by virtual identifying between the user of described step 5 and SP comprises following operating procedure:
(5101) intelligent net system is traffic assignments audio access code (as 12501) of responding to every plea;
(5102) caller dials is responded to every plea the audio access code+called virtual identifying of business, calls out calledly to carry out voice call;
(5103) moving exchanging center MSC is according to the special prefix of audio access code of the business of responding to every plea of caller dials, and calling is triggered to Call-Control1 platform of responding to every plea;
(5104) Call-Control1 platform of responding to every plea carries out service authentication, issue follow-up RRBE(RequestReportBCSMEvent) signaling and AC(ApplyCharging) signaling, and inquire the virtual identifying of caller and called true identity to Business Management Platform of responding to every plea; If the mapping relations of the mapping relations of real user identifier and user's virtual identifying, SP true identity and SP virtual identifying have been synchronized to Call-Control1 platform of responding to every plea, then Call-Control1 platform of responding to every plea directly has inquired the virtual identifying of caller and called true identity at local data base;
(5105) then Call-Control1 platform of responding to every plea issues Connect signaling, and it is caller virtual identifying that amendment carrys out aobvious number, and the number that simultaneously will continue is revised as called true identity;
(5106) moving exchanging center MSC carries out follow-up continuing and number display according to Connect signaling.
See Fig. 6, when described Call-Control1 platform of responding to every plea realizes based on Service Control Point of intelligent network SCP, when described Business Management Platform of responding to every plea realizes based on intelligent network service management point SMP, the idiographic flow carrying out short message communication by virtual identifying between the user of described step 5 and SP comprises following operating procedure:
(5201) intelligent net system is traffic assignments short message access code (as 10600001) of responding to every plea;
(5202) caller uses business of responding to every plea to send short messages to called, and note receiving number is the short message access code+called virtual identifying of business of responding to every plea;
(5203) the SMS service center SMSC of master home is according to the special prefix of short message access code of the business of responding to every plea in note receiving number, sends out Deliver_sm message and note is delivered to Short Message Service Gateway (as dream net gateway);
(5204) after Short Message Service Gateway (as dream net gateway) receives Deliver_sm message, return Deliver_sm_resp message, and send out Deliver message to Call-Control1 platform of responding to every plea according to the short message access code of the business of responding to every plea, note is delivered to Call-Control1 platform of responding to every plea;
(5205) Deliver_resp message responded by Call-Control1 platform of responding to every plea, and carries out service authentication, and inquire the virtual identifying of caller and called true identity to Business Management Platform of responding to every plea; If the mapping relations of the mapping relations of real user identifier and user's virtual identifying, SP true identity and SP virtual identifying have been synchronized to Call-Control1 platform of responding to every plea, then Call-Control1 platform of responding to every plea directly has inquired the virtual identifying of caller and called true identity at local data base;
(5206) Call-Control1 platform of responding to every plea regenerates note, and aobvious number is revised as caller virtual identifying in the future, reception note number is revised as called true identity simultaneously; And by short message sending to Short Message Service Gateway, note is delivered in called terminal by sms center by Short Message Service Gateway.
See Fig. 7, when described Call-Control1 platform of responding to every plea realizes based on Service Control Point of intelligent network SCP, when described Business Management Platform of responding to every plea realizes based on intelligent network service management point SMP, the user of described step 5 with carry out by virtual identifying the idiographic flow that multimedia message communicates between SP and comprise following operating procedure:
(5301) intelligent net system is traffic assignments multimedia message access code (as 10600002) of responding to every plea;
(5302) caller uses business of responding to every plea to called multimedia message, and multimedia message receiving number is the multimedia message access code+called virtual identifying of business of responding to every plea; This multimedia message is delivered to master home MMS center;
(5303) multimedia message is delivered to Call-Control1 platform of responding to every plea according to the special prefix of multimedia message access code of the business of responding to every plea in multimedia message receiving number by MMS center;
(5304) Call-Control1 platform of responding to every plea carries out service authentication, and inquires the virtual identifying of caller and called true identity to Business Management Platform of responding to every plea; If the mapping relations of the mapping relations of real user identifier and user's virtual identifying, SP true identity and SP virtual identifying have been synchronized to Call-Control1 platform of responding to every plea, then Call-Control1 platform of responding to every plea directly has inquired the virtual identifying of caller and called true identity at local data base;
(5305) Call-Control1 platform of responding to every plea regenerates multimedia message, and aobvious number is revised as caller virtual identifying in the future, reception multimedia message number is revised as called true identity simultaneously, then MMS center is delivered back in multimedia message;
(5306) this multimedia message is delivered to called subscriber according to called true identity by MMS center.
The system and method that the present invention proposes is tested on a provincial experimental network, obtains good experimental result, proves that system and method for the present invention is feasible.