CN103024477A - Method, device and system for implementing IPTV (internet protocol television) system advertisements - Google Patents
Method, device and system for implementing IPTV (internet protocol television) system advertisements Download PDFInfo
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- CN103024477A CN103024477A CN2011102883424A CN201110288342A CN103024477A CN 103024477 A CN103024477 A CN 103024477A CN 2011102883424 A CN2011102883424 A CN 2011102883424A CN 201110288342 A CN201110288342 A CN 201110288342A CN 103024477 A CN103024477 A CN 103024477A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/61—Network physical structure; Signal processing
- H04N21/6106—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network
- H04N21/6125—Network physical structure; Signal processing specially adapted to the downstream path of the transmission network involving transmission via Internet
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a method for implementing IPTV (internet protocol television) system advertisements, which comprises the following steps that: an IPTV system defects whether an IPTV resource which is played comprises an advertising identification; when the IPTV resource comprises the advertising identification, the IPTV system initiates an advertising content request message to an advertising system; the advertising system acquires corresponding advertising contents according to the advertising content request message, and sends to the IPTV system; and the IPTV system issues the advertising contents to users. The invention also discloses a corresponding device and a corresponding system. According to the method, device and system for implementing IPTV (internet protocol television) system advertisements disclosed by the invention, the downloading and playing of advertising contents are subjected to real-time requesting through an advertising identification in the process of video playing; and meanwhile, on the advertising system side, by using an advertising content caching method, a client user gets a faster response in the process of requesting for advertising contents, thereby lowering the pressure of an advertising system, and enhancing the system performance.
Description
Technical field
The present invention relates to the communications field, specially refer to implementation method, the equipment and system of a kind of IPTV system advertisement.
Background technology
Constantly popularize along with IPTV is professional in recent years, carry out a kind of important channel that advertisement putting has become advertisement putting by IPTV.The IPTV video request program also becomes a kind of important form of advertisement putting naturally as a kind of form of service that receives praises from customers.
Traditional IPTV advertisement putting mode is to be inserted in the video program content by the advertising clip that IPTV operator will play to play, and is a kind of non real-time mode.There is following limitation in this mode:
(1) ad content is fixed, and is not easy to upgrade.
(2) broadcast point of advertisement in video fixed, and is unfavorable for adjusting at any time.
(3) IPTV operator will be responsible for the integrated work of mass advertising.
Summary of the invention
Main purpose of the present invention can arrange ad content flexibly for implementation method, the equipment and system of the advertisement of a kind of IPTV system are provided.
The present invention proposes the implementation method of a kind of IPTV system advertisement, comprising:
Whether the in progress IPTV resource of IPTV systems inspection comprises advertisement broadcast sign;
When described IPTV resource comprised that sign is play in advertisement, the IPTV system initiated the ad content request message to ad system;
Ad system obtains corresponding ad content according to described ad content request message, and sends to the IPTV system;
The IPTV system issues described ad content to the user.
Preferably, described ad system obtains corresponding ad content according to the ad content request message, comprising:
Search ad content corresponding to described ad content request message at default buffer area;
When there is not corresponding ad content in described buffer area, search described ad content at non-buffer area.
Preferably, described ad system asks the ad content that obtains correspondence also to comprise according to the ad content request message:
Obtain ad content by third party's advertising resource server.
Preferably, before whether the in progress video resource of the described IPTV systems inspection of execution comprises that sign is play in advertisement, also comprise:
The data of the synchronous IPTV resource of IPTV timing and ad system.
The present invention also proposes a kind of IPTV system, comprising:
Checking module is used for checking whether in progress IPTV resource comprises advertisement broadcast sign;
Request module is used for initiating the ad content request message to ad system when described IPTV resource comprises that sign is play in advertisement; So that ad system obtains corresponding ad content according to described ad content request message, and send to described IPTV system;
Issue module, be used for issuing described ad content to the user.
Preferably, described IPTV system also comprises:
Synchronization module is used for regularly and the data of the synchronous IPTV resource of ad system.
The present invention also proposes a kind of ad system, comprising:
The IPTV interface module is used for receiving the ad content request message that the IPTV system initiates;
Acquisition module is used for obtaining corresponding ad content according to described ad content request message;
Sending module is used for sending described ad content to the IPTV system, so that the IPTV system issues described ad content to the user.
Preferably, described acquisition module comprises:
First searches the unit, is used for searching ad content corresponding to described ad content request message at default buffer area;
Second searches the unit, is used for searching described ad content at non-buffer area when there is not corresponding ad content in described buffer area.
Preferably, also comprise:
The remote interface module is used for obtaining ad content by third party's advertising resource server.
Preferably, described IPTV interface module also is used for regularly and the data of IPTV system synchronization IPTV resource.
The present invention also proposes the realization system of a kind of IPTV system advertisement, comprises IPTV system and ad system, wherein,
Described IPTV system is used for checking whether in progress IPTV resource comprises that advertisement plays sign; When described IPTV resource comprises that sign is play in advertisement, initiate the ad content request message to ad system,
Described ad system is used for obtaining corresponding ad content according to described ad content request message, and sends to described IPTV system; So that described IPTV system issues described ad content to the user.
Preferably, described IPTV system comprises:
Checking module is used for checking whether in progress IPTV resource comprises advertisement broadcast sign;
Request module is used for initiating the ad content request message to ad system when described IPTV resource comprises that sign is play in advertisement; So that ad system obtains corresponding ad content according to described ad content request message, and send to described IPTV system;
Issue module, be used for issuing described ad content to the user.
Preferably, described IPTV system also comprises:
Synchronization module is used for regularly and the data of the synchronous IPTV resource of ad system.
Preferably, described ad system comprises:
The IPTV interface module is used for receiving the ad content request message that the IPTV system initiates;
Acquisition module is used for obtaining corresponding ad content according to described ad content request message;
Sending module is used for sending described ad content to the IPTV system, so that the IPTV system issues described ad content to the user.
Preferably, described acquisition module comprises:
First searches the unit, is used for searching ad content corresponding to described ad content request message at default buffer area;
Second searches the unit, is used for searching described ad content at non-buffer area when there is not corresponding ad content in described buffer area.
Preferably, also comprise:
The remote interface module is used for obtaining ad content by third party's advertising resource server.
Preferably, described IPTV interface module also is used for regularly and the data of IPTV system synchronization IPTV resource.
Implementation method, the equipment and system of a kind of IPTV system advertisement that the present invention proposes are play sign by advertisement and are come Real time request ad content downloading and playing in video display process.Adopt simultaneously the method for ad content buffer memory in the ad system side, the client user is responded when the request ad content faster, reduce the pressure of ad system, promote the ad system performance.
Description of drawings
Fig. 1 is the schematic flow sheet of implementation method one embodiment of IPTV of the present invention system advertisement;
Fig. 2 is the schematic flow sheet that advertisement is play among implementation method one embodiment of IPTV of the present invention system advertisement;
Fig. 3 is the structural representation of IPTV one embodiment of system of the present invention;
Fig. 4 is the structural representation of ad system one embodiment of the present invention;
Fig. 5 is the structural representation of acquisition module among ad system one embodiment of the present invention;
Fig. 6 is the structural representation of one embodiment of realization system of IPTV of the present invention system advertisement.
The realization of the object of the invention, functional characteristics and advantage are described further with reference to accompanying drawing in connection with embodiment.
Embodiment
Should be appreciated that specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
With reference to Fig. 1, method one embodiment of IPTV ad distribution of the present invention is proposed, present embodiment in existing IPTV system by business interface access ad system, ad system is responsible for all advertisement related service management, comprises advertisement subscription contract signing relationship, advertiser, advertisement position and ad content management etc.The flow process that whole system control advertisement is play is as follows:
Step S101, IPTV resource data are synchronous.The IPTV timing is synchronized to ad system with the IPTV resource data, when throwing in advertisement for ad system.The IPTV resource data comprises column information, video program content etc.
Step S102, user order advertisement.Ad system is responsible for adding and the managing advertisement order relations, comprises operator, advertiser, ad content, IPTV resource and the term of validity etc.The advertisement order relations carries out IPTV resource data and ad content related, determines namely certain advertisement is play in which IPTV resource data.Can select fixed condition configuration, for example number of repetition of ad content placement position (the IPTV resource data begins front broadcast or the IPTV resource data begins rear broadcast) and ad content to each ad content.
Step S103, advertisement are play sign synchronously.Concerning each IPTV resource, ad system can know whether the ad content association is arranged by the advertisement order relations.When the related ad content of a certain IPTV resource, the IPTV system that is identified to is play in the synchronous advertisement of ad system, and the IPTV system plays sign according to advertisement and judges whether needs request advertisement broadcast.Advertisement is play sign and is adopted HTTP+XML message implementation, and XML message examples and required parameter, to reply parameter as follows.
The XML example:
<ModAdFlagReq>
<ModObject>
<Code></Code>
<Type></Type>
<Action></Action>
</ModObject>
</ModAdFlagReq>
Required parameter:
| Field name | Whether necessary | Type | Byte-sized | Explanation of field |
| ModObject | Y | Struct | Entity to be revised |
The ModObject organization definition:
Reply parameter:
The ModObject organization definition:
For the IPTV resource that has advertisement playing plan, ad system adds advertisement to this IPTV resource and plays sign and be synchronized to the IPTV system.On the contrary, when playing plan is finished, ad system is deleted this IPTV advertisement and is play sign, and is synchronized to the IPTV system.
Step S104, advertisement are play.With reference to Fig. 2, step S104 can comprise:
Step S1041, user's start, the set-top box door shows that the user passes through the set-top box order video, access IPTV system, IPTV system play sign by advertisement and judge whether to carry out the advertisement broadcast when playing the video content of a certain IPTV resource.
If step S1042 exists advertisement to play sign, then the IPTV system is when the needs broadcast advertisement, and the IPTV system initiates http ad content request message to ad system.If do not exist advertisement to play sign, then the IPTV system directly issues video content to set-top box.
Step S1043, ad system select corresponding ad content (may be that VOD, extension angle or VOD+ hang the angle advertisement) to return to the interface of ad system and IPTV system according to the ad content solicited message, and this interface returns to the IPTV system after ad content is converted to http message.Ad system can be to the user job authentication of being engaged in before selecting corresponding ad content.Be after ad system is received the ad content request message of IPTV system, according to the user profile in the message and type of service, judge whether the user exists the service contracting relation.Failed authentication then directly returns wrong responses to the IPTV system, otherwise ad system is selected an ad content that is fit to according to type of service, adline, advertisement priority, order waiting etc., feed back to the IPTV system after converting this ad content to the http message receipt, and wait for that the advertisement of IPTV system issues status report.
The message of step S1044, IPTV system forwards carrying advertisement content is to the user.After the user replied message response, IPTV system generating advertisement issued status report, and sends to ad system.The response of ad system recoil state report message, and with etc. the source message of status report mate, and generate the original log file.
In ad system, ad content can obtain from this locality, also can obtain from other third party's advertising resource server.Obtain from this locality, the request message transmission be advertisement id, ad system is obtained ad content then according to advertisement id obtains ad content in local data base resource file path.When obtaining from other third party's advertising resource server, the request message transmission be resource URL address, ad system according to the URL address to third party's advertising resource server request resource and be transmitted to the IPTV system, adopt this mode can access very easily third party's advertising resource server, expanding system capacity.
In the practical application following situation may appear: when user advertising request quantity is very many, ad system needs frequently from this locality or third party's advertising resource server is read ad content, so that the ad system response speed is slack-off, thereby systematic function reduces directly to arrive and affects user's experience and satisfaction.In order to address this problem, in this ad system, adopted the mode of Installed System Memory buffer memory.Be about to the higher ad content of the requested frequency and be stored in the system cache district, so that the speed of these ad contents of system acquisition is faster.Ad system is at first searched ad content according to the parameter of ad-request information in system cache, when not having corresponding ad content in the buffer area, search ad content at the non-buffer area of system again.
The content of considering the focus advertisement may constantly change, therefore periodic refreshing buffer area according to actual needs, embodiment arranges a counter can for every advertisement, record the requested number of times of this advertisement and storage, the request number of times of system statistics each time-count cycle of interior all advertisements is updated to the higher ad content of the request frequency in the system cache.
In the present embodiment, IPTV system and ad system functional independence, ad system can arrange ad content and fixed condition very easily.Ad system adds advertisement and plays sign according to user's order relations in the IPTV resource data, realize the real-time downloading and playing of ad content.Further, present embodiment also provides the remote access function of third party's advertising resource server, has expanded power system capacity.And ad system can adopt memory caching technology, with focus advertisement buffer memory.Improve server process speed, promote the user and experience.
With reference to Fig. 3, IPTV 10 1 embodiment of system of the present invention are proposed, comprising:
Checking module 11 is used for checking whether in progress IPTV resource comprises advertisement broadcast sign;
By business interface access ad system, ad system is responsible for all advertisement related services management to present embodiment in existing IPTV system 10, comprises that advertisement subscribes to contract signing relationship, advertiser, advertisement position and ad content management etc.IPTV system 10 operation principles of present embodiment are as follows:
When the user orders advertisement, be responsible for adding and the managing advertisement order relations by ad system, comprise operator, advertiser, ad content, IPTV resource and the term of validity etc.The advertisement order relations carries out IPTV resource data and ad content related, determines namely certain advertisement is play in which IPTV resource data.Can select fixed condition configuration, for example number of repetition of ad content placement position (the IPTV resource data begins front broadcast or the IPTV resource data begins rear broadcast) and ad content to each ad content.Concerning each IPTV resource, ad system can know whether the ad content association is arranged by the advertisement order relations.When the related ad content of a certain IPTV resource, the synchronous advertisement of ad system is play and is identified to synchronization module 14, and request module 12 is play sign according to advertisement and judged whether needs request advertisement broadcast.Advertisement is play sign and is adopted HTTP+XML message implementation, and XML message examples and required parameter, to reply parameter as follows.
The XML example:
<ModAdFlagReq>
<ModObject>
<Code></Code>
<Type></Type>
<Action></Action>
</ModObject>
</ModAdFlagReq>
Required parameter:
| Field name | Whether necessary | Type | Byte-sized | Explanation of field |
| ModObject | Y | Struct | Entity to be revised |
The ModObject organization definition:
Reply parameter:
The ModObject organization definition:
For the IPTV resource that has advertisement playing plan, ad system adds advertisement to this IPTV resource and plays sign and be synchronized to request module 12.On the contrary, when playing plan is finished, ad system is deleted this IPTV advertisement and is play sign, and is synchronized to request module 12.
When the user passes through the set-top box order video, access IPTV system 10, checking module 11 is play sign by advertisement and is judged whether to carry out the advertisement broadcast when playing the video content of a certain IPTV resource.If exist advertisement to play sign, then request module 12 is initiated http ad content request message to ad system when the needs broadcast advertisement.If do not exist advertisement to play sign, then IPTV system 10 directly issues video content to set-top box.
Ad system selects corresponding ad content (may be that VOD, extension angle or VOD+ hang the angle advertisement) to return to the interface of ad system and IPTV system 10 according to the ad content solicited message, this interface returns to IPTV system 10 after ad content is converted to http message, and waits for that the advertisement of IPTV system 10 issues status report.
In the present embodiment, IPTV system 10 and ad system functional independence, ad system can arrange ad content and fixed condition very easily.Ad system adds advertisement and plays sign according to user's order relations in the IPTV resource data, realize the real-time downloading and playing of ad content.
With reference to Fig. 4, ad system 20 1 embodiment of the present invention are proposed, comprising:
Sending module 23 is used for sending described ad content to the IPTV system, so that the IPTV system issues described ad content to the user;
With reference to Fig. 5, acquisition module 22 comprises:
By business interface access ad system 20, ad system 20 is responsible for all advertisement related services management to present embodiment in existing IPTV system, comprises that advertisement subscribes to contract signing relationship, advertiser, advertisement position and ad content management etc.The operation principle of ad system 20 is as follows in the present embodiment:
The IPTV timing is synchronized to ad system 20 with the IPTV resource data, when throwing in advertisement for ad system 20.The IPTV resource data comprises column information, video program content etc.
When the user orders advertisement, the Configuration Manager of ad system 20 (scheming not shown) is responsible for adding and the managing advertisement order relations, comprises operator, advertiser, ad content, IPTV resource and the term of validity etc.The advertisement order relations carries out IPTV resource data and ad content related, determines namely certain advertisement is play in which IPTV resource data.Can select fixed condition configuration, for example number of repetition of ad content placement position (the IPTV resource data begins front broadcast or the IPTV resource data begins rear broadcast) and ad content to each ad content.
21 advertisements of IPTV interface module are play sign synchronously.Concerning each IPTV resource, ad system 20 can know whether the ad content association is arranged by the advertisement order relations.When the related ad content of a certain IPTV resource, the IPTV system that is identified to is play in the 21 synchronous advertisements of IPTV interface module, and the IPTV system plays sign according to advertisement and judges whether needs request advertisement broadcast.Advertisement is play sign and is adopted HTTP+XML message implementation, and XML message examples and required parameter, to reply parameter as follows.
The XML example:
<ModAdFlagReq>
<ModObject>
<Code></Code>
<Type></Type>
<Action></Action>
</ModObject>
</ModAdFlagReq>
Required parameter:
| Field name | Whether necessary | Type | Byte-sized | Explanation of field |
| ModObject | Y | Struct | Entity to be revised |
The ModObject organization definition:
Reply parameter:
The ModObject organization definition:
For the IPTV resource that has advertisement playing plan, ad system 20 adds advertisement to this IPTV resource and plays sign and be synchronized to the IPTV system by IPTV interface module 21.On the contrary, when playing plan is finished, sign is play in ad system 20 this IPTV advertisements of deletion, and is synchronized to the IPTV system by IPTV interface module 21.
When the user passes through the set-top box order video, access the IPTV system, the IPTV system plays sign by advertisement and judges whether to carry out the advertisement broadcast when playing the video content of a certain IPTV resource.If exist advertisement to play sign, then the IPTV system is when the needs broadcast advertisement, and the IPTV system initiates http ad content request message to ad system 20.If do not exist advertisement to play sign, then the IPTV system directly issues video content to set-top box.
The message of IPTV system forwards carrying advertisement content is to the user.After the user replied message response, IPTV system generating advertisement issued status report, and sent to ad system 20.The response of ad system 20 recoil state report message, and with etc. the source message of status report mate, and generate the original log file.
In ad system 20, ad content can obtain from this locality, also can obtain from other third party's advertising resource server.Obtain from this locality, the request message transmission be advertisement id, ad system 20 is obtained ad content then according to advertisement id obtains ad content in local data base resource file path.When obtaining from other third party's advertising resource server, the request message transmission be resource URL address, remote interface module 24 according to the URL address to third party's advertising resource server request resource and be transmitted to the IPTV system, adopt this mode can access very easily third party's advertising resource server, expanding system capacity.
In the practical application following situation may appear: when user advertising request quantity is very many, ad system 20 needs frequently from this locality or third party's advertising resource server is read ad content, so that the ad system response speed is slack-off, thereby systematic function reduces directly to arrive and affects user's experience and satisfaction.In order to address this problem, in this ad system, adopted the mode of Installed System Memory buffer memory.Be about to the higher ad content of the requested frequency and be stored in the system cache district, so that the speed of these ad contents of system acquisition is faster.Ad system 20 is at first searched unit 221 by first and search ad content in system cache according to the parameter of ad-request information, when not having corresponding ad content in the buffer area, searches unit 222 by second again and searches ad content at the non-buffer area of system.
The content of considering the focus advertisement may constantly change, therefore periodic refreshing buffer area according to actual needs, embodiment arranges a counter can for every advertisement, record the requested number of times of this advertisement and storage, the request number of times of system statistics each time-count cycle of interior all advertisements is updated to the higher ad content of the request frequency in the system cache.
In the present embodiment, IPTV system and ad system 20 functional independences, ad system 20 can arrange ad content and fixed condition very easily.Ad system 20 adds advertisement and plays sign according to user's order relations in the IPTV resource data, realize the real-time downloading and playing of ad content.Further, present embodiment also provides the remote access function of third party's advertising resource server, has expanded power system capacity.And ad system 20 can adopt memory caching technology, with focus advertisement buffer memory.Improve server process speed, promote the user and experience.
With reference to Fig. 6, one embodiment of realization system of IPTV of the present invention system advertisement is proposed, comprise IPTV system 10 and ad system 20, wherein, described IPTV system 10 is used for checking whether in progress IPTV resource comprises that advertisement plays sign; When described IPTV resource comprises that sign is play in advertisement, initiate the ad content request messages to ad system 20, described ad system 20 is used for obtaining corresponding ad content according to described ad content request message, and sends to described IPTV system 10; So that described IPTV system 10 issues described ad content to the user.
Above-mentioned IP TV system 10, its structure and operation principle are with IPTV system 10 shown in Figure 3; Above-mentioned ad system 20, its structure and operation principle repeat no more with Fig. 4 or ad system 20 shown in Figure 5 herein.
The above only is the preferred embodiments of the present invention; be not so limit claim of the present invention; every equivalent structure or equivalent flow process conversion that utilizes specification of the present invention and accompanying drawing content to do; or directly or indirectly be used in other relevant technical fields, all in like manner be included in the scope of patent protection of the present invention.
Claims (12)
1. the implementation method of IPTV system advertisement is characterized in that, comprising:
Whether the in progress IPTV resource of IPTV systems inspection comprises advertisement broadcast sign;
When described IPTV resource comprised that sign is play in advertisement, the IPTV system initiated the ad content request message to ad system;
Ad system obtains corresponding ad content according to described ad content request message, and sends to the IPTV system;
The IPTV system issues described ad content to the user.
2. the method for claim 1 is characterized in that, described ad system obtains corresponding ad content according to the ad content request message, comprising:
Search ad content corresponding to described ad content request message at default buffer area;
When there is not corresponding ad content in described buffer area, search described ad content at non-buffer area.
3. method as claimed in claim 1 or 2 is characterized in that, described ad system asks the ad content that obtains correspondence also to comprise according to the ad content request message:
Obtain ad content by third party's advertising resource server.
4. method as claimed in claim 1 or 2 is characterized in that, before whether the in progress video resource of the described IPTV systems inspection of execution comprises that sign is play in advertisement, also comprises:
The data of the synchronous IPTV resource of IPTV timing and ad system.
5. an IPTV system is characterized in that, comprising:
Checking module is used for checking whether in progress IPTV resource comprises advertisement broadcast sign;
Request module is used for initiating the ad content request message to ad system when described IPTV resource comprises that sign is play in advertisement; So that ad system obtains corresponding ad content according to described ad content request message, and send to described IPTV system;
Issue module, be used for issuing described ad content to the user.
6. IPTV as claimed in claim 5 system is characterized in that, also comprises:
Synchronization module is used for regularly and the data of the synchronous IPTV resource of ad system.
7. an ad system is characterized in that, comprising:
The IPTV interface module is used for receiving the ad content request message that the IPTV system initiates;
Acquisition module is used for obtaining corresponding ad content according to described ad content request message;
Sending module is used for sending described ad content to the IPTV system, so that the IPTV system issues described ad content to the user.
8. ad system as claimed in claim 7 is characterized in that, described acquisition module comprises:
First searches the unit, is used for searching ad content corresponding to described ad content request message at default buffer area;
Second searches the unit, is used for searching described ad content at non-buffer area when there is not corresponding ad content in described buffer area.
9. such as claim 7 or 8 described ad systems, it is characterized in that, also comprise:
The remote interface module is used for obtaining ad content by third party's advertising resource server.
10. such as claim 7 or 8 described ad systems, it is characterized in that described IPTV interface module also is used for regularly and the data of IPTV system synchronization IPTV resource.
11. the realization system of IPTV system advertisement is characterized in that, comprises IPTV system and ad system, wherein,
Described IPTV system is used for checking whether in progress IPTV resource comprises that advertisement plays sign; When described IPTV resource comprises that sign is play in advertisement, initiate the ad content request message to ad system,
Described ad system is used for obtaining corresponding ad content according to described ad content request message, and sends to described IPTV system; So that described IPTV system issues described ad content to the user.
12. system as claimed in claim 11 is characterized in that, described IPTV system is IPTV claimed in claim 6 system, and described ad system is each described ad system in the claim 8 to 10.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011102883424A CN103024477A (en) | 2011-09-26 | 2011-09-26 | Method, device and system for implementing IPTV (internet protocol television) system advertisements |
| PCT/CN2012/077770 WO2013044660A1 (en) | 2011-09-26 | 2012-06-28 | Iptv system advertisement implementation method, device and system |
Applications Claiming Priority (1)
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|---|---|---|---|
| CN2011102883424A CN103024477A (en) | 2011-09-26 | 2011-09-26 | Method, device and system for implementing IPTV (internet protocol television) system advertisements |
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| WO2015196602A1 (en) * | 2014-06-23 | 2015-12-30 | 中兴通讯股份有限公司 | Advertisement playing method based on internet protocol television, service device and system |
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| CN108200467A (en) * | 2018-01-08 | 2018-06-22 | 武汉斗鱼网络科技有限公司 | The method, apparatus and terminal device of embedded advertisement in live streaming |
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