CN103024293B - 动态地替换及插入节目内容中的电影舞台道具 - Google Patents

动态地替换及插入节目内容中的电影舞台道具 Download PDF

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Publication number
CN103024293B
CN103024293B CN201210557696.9A CN201210557696A CN103024293B CN 103024293 B CN103024293 B CN 103024293B CN 201210557696 A CN201210557696 A CN 201210557696A CN 103024293 B CN103024293 B CN 103024293B
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China
Prior art keywords
information
scene
peoperty
assets
content
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CN201210557696.9A
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English (en)
Chinese (zh)
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CN103024293A (zh
Inventor
G.扎列夫斯基
R.R.拉塞尔
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Sony Interactive Entertainment America LLC
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Sony Computer Entertainment America LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Priority claimed from US11/371,215 external-priority patent/US8566865B2/en
Priority claimed from US11/371,367 external-priority patent/US8549554B2/en
Application filed by Sony Computer Entertainment America LLC filed Critical Sony Computer Entertainment America LLC
Publication of CN103024293A publication Critical patent/CN103024293A/zh
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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
    • H04N21/4307—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
    • H04N21/43072—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen of multiple content streams on the same device
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/222—Studio circuitry; Studio devices; Studio equipment
    • H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
    • H04N5/272—Means for inserting a foreground image in a background image, i.e. inlay, outlay
    • H04N5/2723—Insertion of virtual advertisement; Replacing advertisements physical present in the scene by virtual advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/02—Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
    • G11B27/031—Electronic editing of digitised analogue information signals, e.g. audio or video signals
    • G11B27/036—Insert-editing
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10—Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/102—Programmed access in sequence to addressed parts of tracks of operating record carriers
    • G11B27/105—Programmed access in sequence to addressed parts of tracks of operating record carriers of operating discs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
    • H04N21/2389—Multiplex stream processing, e.g. multiplex stream encrypting
    • H04N21/23892—Multiplex stream processing, e.g. multiplex stream encrypting involving embedding information at multiplex stream level, e.g. embedding a watermark at packet level
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44012—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/222—Studio circuitry; Studio devices; Studio equipment
    • H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
    • H04N5/272—Means for inserting a foreground image in a background image, i.e. inlay, outlay

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Television Signal Processing For Recording (AREA)
CN201210557696.9A 2006-03-07 2007-03-05 动态地替换及插入节目内容中的电影舞台道具 Active CN103024293B (zh)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US11/371,367 2006-03-07
US11/371215 2006-03-07
US11/371367 2006-03-07
US11/371,215 US8566865B2 (en) 2006-03-07 2006-03-07 Dynamic insertion of cinematic stage props in program content
US11/371,215 2006-03-07
US11/371,367 US8549554B2 (en) 2006-03-07 2006-03-07 Dynamic replacement of cinematic stage props in program content

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
CNA2007800166683A Division CN101461235A (zh) 2006-03-07 2007-03-05 动态地替换及插入节目内容中的电影舞台道具

Publications (2)

Publication Number Publication Date
CN103024293A CN103024293A (zh) 2013-04-03
CN103024293B true CN103024293B (zh) 2016-06-29

Family

ID=38475778

Family Applications (1)

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CN201210557696.9A Active CN103024293B (zh) 2006-03-07 2007-03-05 动态地替换及插入节目内容中的电影舞台道具

Country Status (4)

Country Link
EP (3) EP1994742A4 (enExample)
JP (3) JP5226539B2 (enExample)
CN (1) CN103024293B (enExample)
WO (1) WO2007103883A2 (enExample)

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US7994930B2 (en) * 2006-10-30 2011-08-09 Sony Ericsson Mobile Communications Ab Product placement
US20110107368A1 (en) * 2009-11-03 2011-05-05 Tandberg Television, Inc. Systems and Methods for Selecting Ad Objects to Insert Into Video Content
WO2012060803A1 (en) * 2010-11-05 2012-05-10 Thomson Licensing System and method for providing object substitution in video
WO2013082270A1 (en) * 2011-11-29 2013-06-06 Watchitoo, Inc. System and method for synchronized interactive layers for media broadcast
EP2765781A1 (en) * 2013-02-07 2014-08-13 Thomson Licensing Method for providing targetable content in images of a video sequence and corresponding device
JP6267789B2 (ja) * 2013-06-27 2018-01-24 インテル・コーポレーション メディアコンテンツの中への視覚広告コンテンツの適応的な埋め込み
US20160094866A1 (en) * 2014-09-29 2016-03-31 Amazon Technologies, Inc. User interaction analysis module
EP3029940B1 (en) * 2014-12-04 2017-03-15 Axis AB Method and device for post processing of a video stream
TWI573451B (zh) 2016-04-27 2017-03-01 王公誠 可替換物件之影片播放系統
US10291678B2 (en) 2016-10-01 2019-05-14 Facebook, Inc. Architecture for augmenting video data obtained by a client device with one or more effects during rendering
CN106899807A (zh) * 2016-12-31 2017-06-27 天脉聚源（北京）科技有限公司 一种构建虚拟穹顶的方法和装置
KR102049499B1 (ko) * 2017-02-10 2020-01-08 주식회사 시어스랩 라이브 스트리밍 영상 생성 방법 및 장치, 라이브 서비스 제공 방법 및 장치, 및 라이브 스트리밍 시스템
EP4156694A1 (en) 2017-07-07 2023-03-29 Nagravision Sàrl A method to insert ad content into a video scene
WO2019120592A1 (en) * 2017-12-22 2019-06-27 Sony Mobile Communications Inc Method and apparatus for image processing
EP3850625B8 (en) * 2018-09-11 2025-03-12 Ryff Inc. 3d media elements in 2d video

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CN1054694A (zh) * 1990-03-08 1991-09-18 秦方 多画面电视

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US7721307B2 (en) * 1992-12-09 2010-05-18 Comcast Ip Holdings I, Llc Method and apparatus for targeting of interactive virtual objects
US5903317A (en) * 1993-02-14 1999-05-11 Orad Hi-Tech Systems Ltd. Apparatus and method for detecting, identifying and incorporating advertisements in a video
EP0796541B1 (en) * 1995-06-16 1999-05-19 Princeton Video Image, Inc. System and method of real time insertions into video using adaptive occlusion with a synthetic reference image
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US6381362B1 (en) * 1999-04-08 2002-04-30 Tata America International Corporation Method and apparatus for including virtual ads in video presentations
US7015978B2 (en) * 1999-12-13 2006-03-21 Princeton Video Image, Inc. System and method for real time insertion into video with occlusion on areas containing multiple colors
JP2002015217A (ja) * 2000-06-30 2002-01-18 Fujitsu Ltd オークションを用いたデジタルコンテンツ広告表示システム
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Also Published As

Publication number Publication date
EP1994742A4 (en) 2010-05-05
JP5433717B2 (ja) 2014-03-05
JP5458131B2 (ja) 2014-04-02
JP5226539B2 (ja) 2013-07-03
WO2007103883A2 (en) 2007-09-13
EP2046043B1 (en) 2012-11-28
JP2009529300A (ja) 2009-08-13
JP2012135040A (ja) 2012-07-12
WO2007103883A3 (en) 2008-11-27
EP2046043A2 (en) 2009-04-08
CN103024293A (zh) 2013-04-03
JP2012135039A (ja) 2012-07-12
EP1994742A2 (en) 2008-11-26
EP2523192B1 (en) 2015-08-19
EP2523192A1 (en) 2012-11-14
EP2046043A3 (en) 2010-05-05

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