CN103002397A - Method, device and system for issuing mobile advertisement on basis of location - Google Patents
Method, device and system for issuing mobile advertisement on basis of location Download PDFInfo
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- CN103002397A CN103002397A CN2011102661039A CN201110266103A CN103002397A CN 103002397 A CN103002397 A CN 103002397A CN 2011102661039 A CN2011102661039 A CN 2011102661039A CN 201110266103 A CN201110266103 A CN 201110266103A CN 103002397 A CN103002397 A CN 103002397A
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Abstract
The invention discloses a method for issuing mobile advertisements on the basis of location. The method includes that access equipment acquires information of multicast groups of UE(user equipment) accessing to the access equipment; the access equipment sends a request, carrying the information of the multicast groups, for acquiring mobile advertisements of the multicast groups to a multicast source; the access equipment receives multicast messages sent from the multicast source, inquires location identification tags, which are carried by mobile advertisements in the multicast messages, matched with location information of the access equipment, and extracts the mobile advertisements corresponding to the location identification tags and sends the mobile advertisements to the UE. The invention further discloses the access equipment, the multicast source and a system for issuing mobile advertisement on the basis of location. By the method, the device and the system for issuing mobile advertisement on the basis of location, the mobile advertisements can be issued according to geographic positions of the UE, and the UE can be prevented from receiving a great quality of useless mobile advertisements.
Description
Technical field
The present invention relates to the mobile communication technology field, relate in particular to a kind of location-based moving advertising distribution method, device and system.
Background technology
Clean culture (Unicast) transmission refers to: connect for point to point network between sender's (unicast server) and each recipient (such as subscriber equipment (User Equipment, UE)).Sender transmits identical data for simultaneously a plurality of recipients, must copy many piece of data according to recipient's quantity by the sender, sends to a plurality of recipients again.When having a large amount of recipients to wish to obtain same data, the sender just need to copy mass data, and sends mass data.Increased the weight of thus sender's burden, not only caused the transmission lag increase but also caused backbone network to be prone to congested.
Multicast (Multicast) transmission is a kind of mode of mobile communication network transmission, and as shown in Figure 1, multicast transmission refers to: connect for point-to-point configuration between a sender (such as multicast source) and a plurality of recipient (such as UE).A plurality of recipients consist of a multicast group, and each multicast group has a multicast address.Sender only needs send a piece of data to access device, copies many piece of data by access device according to recipient's quantity again and sends to multicast address, realizes that a plurality of recipients receive identical data.Greatly alleviate thus sender's burden, not only improved data-transmission efficiency, and reduced the congested possibility of backbone network appearance.
At present, the UE moving advertising that can subscribe to certain multicast group (namely adding a certain multicast group), provide to obtain this multicast group.After the subscription, increase the information of this UE place multicast group in the subscriber data memory device, this subscriber data memory device can be attaching position register (Home Location Register, HLR), ownership Subscriber (Home Subscriber Server, HSS) or AAA (Authentication, Authorization, Accounting) certificate server.Described multicast group is divided by certain rule, such as: with moving advertising according to advertisement source be divided into certain chain-supermarket multicast group, certain automobile friend understands multicast group and certain hotel's multicast group etc.; Also moving advertising can be divided into consumer electronics multicast group, household items multicast group and books, newspapers and magazines multicast group etc. according to product category.
But, the moving advertising that the multicast group that UE subscribes to provides can not change because of the variation in this UE geographical position, for example: certain UE subscribes to the moving advertising of certain chain movie theatre multicast group in time to obtain the movie services information of this movie theatre, after the subscription, multicast source sends the moving advertising of certain chain movie theatre multicast group can for this UE, perhaps sends the moving advertising of certain chain movie theatre multicast group according to the request of UE.Usually, the user of this UE only wishes to obtain near the moving advertising of the chain movie theatre in its residence.If when going out, the user of this UE only wishes to obtain near the moving advertising of the movie theatre of its current geographic position.But this UE still can receive the moving advertising of certain chain movie theatre multicast group.Like this, this UE will receive a large amount of moving advertisings useless to its user, these useless moving advertising meetings take the limited memory space of UE, and the user of UE seeks its required moving advertising in a large amount of moving advertisings need to expend a lot of time and efforts.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of location-based moving advertising distribution method, device and system, and the present invention can according to the geographical position distribution moving advertising of UE, avoid UE to receive a large amount of useless moving advertisings.
For achieving the above object, technical scheme of the present invention is achieved in that
The invention provides a kind of location-based moving advertising distribution method, the method comprises:
Access device obtains the information of the UE place multicast group of this access device of access;
Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries the information of multicast group in the described request;
The multicast message that access device receiving group source sends, the location recognition label is carried in each moving advertising in the described multicast message, the location recognition label that is complementary with the positional information of access device in the inquiry multicast message extracts moving advertising corresponding to described location recognition label and is sent to UE.
Better, also comprise before the multicast message that described access device receiving group source sends:
Multicast source is searched corresponding moving advertising according to the information of the multicast group that receives in its memory space, described memory space is divided into some positions storage area, the corresponding positional information of each position storage area, different position storage areas is stored respectively the moving advertising of the businessman of corresponding diverse geographic location;
Multicast source is according to the positional information corresponding to position storage area at each the moving advertising place that finds, give respectively each moving advertising content point of addition identification label, each moving advertising of carrying the location recognition label is encapsulated into multicast message, and described multicast message is sent to access device.
Better, the information that described access device obtains the UE place multicast group of this access device of access is:
Access device sends the request of the information of obtaining described UE place multicast group to UE;
Described UE sends the information of described UE place multicast group to access device according to the request of access device;
Access device receives the information of the described multicast group of UE transmission.
Better, the information that described access device obtains the UE place multicast group of this access device of access is:
Access device sends the request of the information of the UE place multicast group of obtaining the described access device of access to the subscriber data memory device;
Described subscriber data memory device sends the information of described UE place multicast group to access device according to the request of access device;
Access device receives the information of the described multicast group of subscriber data memory device transmission.
Better, the information that described access device obtains the UE place multicast group of this access device of access is:
UE sends the request of the moving advertising of obtaining described UE place multicast group to the access device of its current location;
Access device is according to the information of the described UE of the acquisition request of UE place multicast group.
Better, the information that described access device obtains the UE place multicast group of this access device of access also comprises afterwards:
Access device is kept at the information of its positional information and its multicast group of obtaining in the multicast table;
Accordingly, the location recognition label that is complementary with the positional information of access device in the described inquiry multicast message is:
Described access device is transferred the positional information of the access device in the multicast table, inquires about the location recognition label that is complementary with the positional information of transferring.
Better, the moving advertising that the described location recognition label of described extraction is corresponding also comprises afterwards:
Described access device carries out buffer memory with the moving advertising that extracts;
Accordingly, described access device also comprises after obtaining the information of UE place multicast group of this access device of access,
Judge and whether store the moving advertising corresponding with the positional information of the information of UE place multicast group and access device in the described access device; If store moving advertising, the described moving advertising that access device will be stored is sent to UE; If there is not the storing mobile advertisement, enter access device sends step from the request of the moving advertising of obtaining described multicast group to multicast source.
The invention provides a kind of access device, this access device comprises:
Acquiring unit is for the information of the UE place multicast group of obtaining this access device of access;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries the information of multicast group in the described request;
Extraction unit is used for the location recognition label that the positional information of inquiry multicast message and access device is complementary, and extracts moving advertising corresponding to described location recognition label;
The first transmitting element is used for the moving advertising that extracts is sent to UE.
Better, described acquiring unit comprises: the first request sends subelement, is used for sending to UE the request of the information of obtaining described UE place multicast group;
First receives subelement, is used for the information of the described multicast group of reception UE transmission;
The second request sends subelement, is used for sending to the subscriber data memory device request of the information of the UE place multicast group of obtaining the described access device of access;
Second receives subelement, is used for the information that access device receives the described multicast group of subscriber data memory device transmission;
The acquisition of information subelement is used for the information according to the described UE of the acquisition request of UE place multicast group.
Better, described access device also comprises: the information storage unit, be used for the positional information at the described access device of described information interpolation, and the information of having added the multicast group of positional information is kept in the multicast table;
Accordingly, described extraction unit, the positional information of concrete access device for transferring multicast table, the location recognition label that is complementary with the positional information of transferring in the inquiry multicast message extracts moving advertising corresponding to described location recognition label.
Better, described access device also comprises: buffer unit is used for buffer memory is carried out in the moving advertising that extracts;
Judging unit is used for judging whether described access device stores the moving advertising corresponding with the positional information of the information of UE place multicast group and access device;
The second transmitting element is used for when the described access device of judgment unit judges stores the moving advertising corresponding with the positional information of the information of UE place multicast group and access device the described moving advertising of storing being sent to UE.
The invention provides a kind of multicast source, this multicast source comprises:
Search the unit, be used in memory space, searching corresponding moving advertising according to the information of multicast group;
Packet sending unit, be used for positional information corresponding to position storage area according to each the moving advertising place that finds, give respectively each moving advertising point of addition identification label, each moving advertising of carrying the location recognition label is encapsulated into multicast message, and described multicast message is sent to access device.
The invention provides a kind of location-based moving advertising dissemination system, this system comprises:
Access device is for the information of the UE place multicast group of obtaining this access device of access; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry the information of multicast group in the described request; The multicast message that the receiving group source sends, the location recognition label is carried in each moving advertising in the described multicast message, the location recognition label that is complementary with the positional information of access device in the inquiry multicast message extracts moving advertising corresponding to described location recognition label and is sent to UE;
Multicast source, be used in its memory space, searching corresponding moving advertising according to the information of the multicast group that receives, described memory space is divided into some positions storage area, the corresponding positional information of each position storage area, different position storage areas is stored respectively the moving advertising of the businessman of corresponding diverse geographic location; Positional information corresponding to position storage area according to each the moving advertising place that finds, give respectively each moving advertising content point of addition identification label, each moving advertising of carrying the location recognition label is encapsulated into multicast message, and described multicast message is sent to access device.
As from the foregoing, multicast source sends to the multicast message of access device with the location recognition label, the location recognition label of the multicast message that access device inquiry and its positional information are complementary extracts the multicast message of moving advertising corresponding to described location recognition label and sends to UE.Like this, access device can extract the multicast message corresponding to the moving advertising in the geographical position of this access device from the message of numerous information corresponding to UE place multicast group, because this UE is near the access device of access it, therefore the message that extracts is exactly the multicast message corresponding to the moving advertising in the geographical position of this UE, can realize thus the geographical position distribution moving advertising according to UE, avoid UE to receive a large amount of useless moving advertisings.
Description of drawings
Fig. 1 is the composition schematic diagram of multicast transmission system;
Fig. 2 is the schematic flow sheet of the first embodiment of a kind of location-based moving advertising distribution method of the present invention;
Fig. 3 is the form schematic diagram of multicast message of the present invention;
Fig. 4 is the schematic flow sheet of the second embodiment of a kind of location-based moving advertising distribution method of the present invention;
Fig. 5 is the structural representation of multicast table of the present invention;
Fig. 6 is the schematic flow sheet of the 3rd embodiment of a kind of location-based moving advertising distribution method of the present invention;
Fig. 7 is the structural representation of the first embodiment of a kind of access device of the present invention;
Fig. 8 is the structural representation of an embodiment of the acquiring unit of a kind of access device of the present invention;
Fig. 9 is the structural representation of the second embodiment of a kind of access device of the present invention.
Embodiment
Location-based service (Location Based Service, LBS) refer to: by the radio circuit of telecommunications mobile operator, such as global system for mobile communications (Global System for Mobile communications, GSM) net, code division multiple access (Code Division Multiple Access, CDMA) net, or outside locate mode, such as global positioning system (Global Positioning System, GPS), obtain subscriber equipment (User Equipment, UE) geographical position of (such as mobile phone) (such as geographical coordinate), at GIS-Geographic Information System (Geographic Information System, GIS) under the support of platform, for UE provides the various information service relevant with the geographical position.For example, find the current geographic position of UE, then in whole city's scope in city, UE place, seek title and the address information of hotel, movie theatre, library or gas station etc. in current geographic position 1 kilometer range, offer this UE.
Basic thought of the present invention is: access device obtains the information of the UE place multicast group of this access device of access; Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries the information of multicast group in the described request; The multicast message of each moving advertising of the point of addition identification label that access device receiving group source sends, the location recognition label of the multicast message that inquiry and its positional information are complementary extracts the multicast message of moving advertising corresponding to described location recognition label and is sent to UE.
The first embodiment of a kind of location-based moving advertising distribution method of the present invention, as shown in Figure 2, the method comprises:
Concrete, can be that access device passes through group of networks management agreement (Internet Group Management Protocol, IGMP) sends request from the information of obtaining described UE place multicast group to UE; Described UE sends the information of described UE place multicast group to access device according to the request of access device, and access device receives the information of the described multicast group of UE transmission.
Concrete, can also be access device sends request from the information of the UE place multicast group of obtaining the described access device of access to the subscriber data memory device; Described subscriber data memory device sends the information of described UE place multicast group to access device according to the request of access device, and access device receives the information of the described multicast group of subscriber data memory device transmission.
Concrete, can also be UE sends request from the moving advertising of obtaining described UE place multicast group to the access device of its current location; Access device is according to the information of the described UE of the acquisition request of UE place multicast group.
For example: certain chain-supermarket comprises north of the city, the south of a city, commercial street, four sales fields of university city, so, the memory space in the multicast source is divided into north of the city, the south of a city, commercial street, four position storage areas of university city.Can north of the city position positional information corresponding to storage area be set to 1, position, south of a city positional information corresponding to storage area is set to 2, position, commercial street positional information corresponding to storage area is set to 3, and the positional information that university city's position storage area is corresponding is set to 4.To deposit respectively corresponding to the special price promotional advertisement of north of the city, the south of a city, commercial street, four sales fields of university city north of the city, the south of a city, commercial street, four position storage areas of university city in.Suppose that this UE has added the multicast group of certain chain-supermarket, so, multicast source is searched certain chain-supermarket according to the information of multicast group in its memory space moving advertising can find the special price promotional advertisement of north of the city, the south of a city, commercial street, four sales fields of university city.
For example, with the moving advertising point of addition identification label " 1 " that is positioned at north of the city position storage area that finds, with the moving advertising point of addition identification label " 2 " that is positioned at position, south of a city storage area that finds, with the moving advertising point of addition identification label " 3 " that is positioned at position, commercial street storage area that finds, with the moving advertising point of addition identification label " 4 " that is positioned at university city's position storage area that finds.Encapsulate above-mentioned four moving advertisings of carrying respectively location recognition label " 1 ", " 2 ", " 3 " and " 4 " into multicast message and send to access device.
For example, access device is positioned at north of the city, the positional information of access device can be defined as 1.So, the location recognition label that just extracts in the multicast message of access device is the moving advertising of " 1 ".
Thus, UE just can receive only near the special price promotional advertisement of the north of the city sales field it, and can not receive the special price promotional advertisement of other sales fields of chain-supermarket.
As from the foregoing, adopt said method can realize distributing moving advertising according to the geographical position of UE, make UE only receive near the moving advertising of its position, avoid UE to receive a large amount of useless moving advertisings.
The second embodiment of a kind of location-based moving advertising distribution method of the present invention, as shown in Figure 4, the method comprises:
Corresponding being kept in the multicast table of information of the multicast group that step 402, access device are obtained its positional information and its.The structure of multicast table as shown in Figure 5.
Optionally, access device is before preserving operation, judge and whether store the information of this multicast group and the positional information of access device in the multicast table, if do not store the information of this multicast group and the positional information of access device in the multicast table, access device is kept at the information of its positional information and its multicast group of obtaining in the multicast table; If store the information of this multicast group and the positional information of access device in the multicast table, then do not preserve operation.Can avoid like this repeating preserving operation, save time, raise the efficiency.
As from the foregoing, adopt said method not only can realize distributing moving advertising according to the geographical position of UE, make UE only receive near the moving advertising of its position, avoid UE to receive a large amount of useless moving advertisings, and the positional information of the information of multicast group and access device combined be stored in the multicast table, not only be convenient to the location recognition label that positional information that access device transfers access device is complementary with inquiry and its positional information, and be convenient to access device the information in the multicast table is upgraded, safeguarded.
The 3rd embodiment of a kind of location-based moving advertising distribution method of the present invention, as shown in Figure 6, the method comprises:
Corresponding being kept in the multicast table of information of the multicast group that step 602, access device are obtained its positional information and its.
Step 603 judges whether store the moving advertising corresponding with the information of the positional information of corresponding stored and multicast group in the multicast table in the described access device, if store moving advertising, enter step 610; If do not have the storing mobile advertisement, enter step 604.
Concrete, can set time of the multicast message of access device buffer memory moving advertising, for example 10 minutes, if surpass setting-up time, then do not preserve cache contents, for example can carry out deletion action.
As from the foregoing, adopt said method not only can realize distributing moving advertising according to the geographical position of UE, make UE only receive near the moving advertising of its position, avoid UE to receive a large amount of useless moving advertisings, and access device carries out buffer memory with the moving advertising that extracts, so in the setting-up time, belong to other UE of same multicast group for the above-mentioned access device of access with above-mentioned UE, access device need not again to obtain moving advertising from multicast source, directly the moving advertising of storing being sent to UE gets final product, not only improve efficient, and saved network transmission resource.
The present invention can be applied in following scene: the moving advertising of special price sales promotion will be issued in the sales field that certain chain-supermarket is positioned at north of the city, the access device that is positioned at north of the city obtains the information of each UE place multicast group of this access device of access, sends the moving advertising of special price sales promotion to all UE that belong to certain chain-supermarket multicast group.Like this, all UE that belong to certain chain-supermarket multicast group that are currently located at the north of the city zone just can in time obtain the special price sales promotion of north of the city, go to this sales field to consume according to self needs.
The invention provides a kind of access device, as shown in Figure 7, this access device comprises:
Acquiring unit is for the information of the UE place multicast group of obtaining this access device of access;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries the information of multicast group in the described request;
Extraction unit is used for the location recognition label of the multicast message that the positional information of inquiry multicast message and access device is complementary, and extracts moving advertising corresponding to described location recognition label;
The first transmitting element is used for the moving advertising that extracts is sent to UE;
Concrete, as shown in Figure 8, described acquiring unit comprises:
The first request sends subelement, is used for sending to UE the request of the information of obtaining described UE place multicast group;
First receives subelement, is used for the information of the described multicast group of reception UE transmission;
The second request sends subelement, is used for sending to the subscriber data memory device request of the information of the UE place multicast group of obtaining the described access device of access;
Second receives subelement, is used for the information that access device receives the described multicast group of subscriber data memory device transmission;
The acquisition of information subelement is used for the information according to the described UE of the acquisition request of UE place multicast group.
Better, described access device can also comprise:
The information storage unit is used for the positional information at the described access device of described information interpolation, and the information of having added the multicast group of positional information is kept in the multicast table;
Accordingly, described extraction unit, the positional information of concrete access device for transferring multicast table, the location recognition label that is complementary with the positional information of transferring in the inquiry multicast message extracts moving advertising corresponding to described location recognition label.
Better, as shown in Figure 9, described access device can also comprise:
Buffer unit is used for buffer memory is carried out in the moving advertising that extracts;
Judging unit is used for judging whether described access device stores the moving advertising corresponding with the positional information of the information of UE place multicast group and access device;
The second transmitting element is used for when the described access device of judgment unit judges stores the moving advertising corresponding with the positional information of the information of UE place multicast group and access device the described moving advertising of storing being sent to UE;
The present invention also provides a kind of multicast source, and this multicast source comprises:
Search the unit, be used in memory space, searching corresponding moving advertising according to the information of multicast group;
Packet sending unit, be used for positional information corresponding to position storage area according to each the moving advertising place that finds, give respectively each moving advertising point of addition identification label, each moving advertising of carrying the location recognition label is encapsulated into multicast message, and described multicast message is sent to access device.
The present invention also provides a kind of location-based moving advertising dissemination system, and this system comprises:
Access device is for the information of the UE place multicast group of obtaining this access device of access; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry the information of multicast group in the described request; The multicast message that the receiving group source sends, the location recognition label is carried in each moving advertising in the described multicast message, the location recognition label that is complementary with the positional information of access device in the inquiry multicast message extracts moving advertising corresponding to described location recognition label and is sent to UE.
Multicast source, be used in its memory space, searching corresponding moving advertising according to the information of the multicast group that receives, described memory space is divided into some positions storage area, the corresponding positional information of each position storage area, different position storage areas is stored respectively the moving advertising of the businessman of corresponding diverse geographic location; Positional information corresponding to position storage area according to each the moving advertising place that finds, give respectively each moving advertising content point of addition identification label, each moving advertising of carrying the location recognition label is encapsulated into multicast message, and described multicast message is sent to access device.
The structure of access device and multicast source does not repeat them here as previously mentioned.
The above is preferred embodiment of the present invention only, is not for limiting protection scope of the present invention.
Claims (13)
1. location-based moving advertising distribution method is characterized in that the method comprises:
Access device obtains the information of the UE place multicast group of this access device of access;
Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries the information of multicast group in the described request;
The multicast message that access device receiving group source sends, the location recognition label is carried in each moving advertising in the described multicast message, the location recognition label that is complementary with the positional information of access device in the inquiry multicast message extracts moving advertising corresponding to described location recognition label and is sent to UE.
2. method according to claim 1 is characterized in that, also comprises before the multicast message that described access device receiving group source sends:
Multicast source is searched corresponding moving advertising according to the information of the multicast group that receives in its memory space, described memory space is divided into some positions storage area, the corresponding positional information of each position storage area, different position storage areas is stored respectively the moving advertising of the businessman of corresponding diverse geographic location;
Multicast source is according to the positional information corresponding to position storage area at each the moving advertising place that finds, give respectively each moving advertising content point of addition identification label, each moving advertising of carrying the location recognition label is encapsulated into multicast message, and described multicast message is sent to access device.
3. method according to claim 1 is characterized in that, the information that described access device obtains the UE place multicast group of this access device of access is:
Access device sends the request of the information of obtaining described UE place multicast group to UE;
Described UE sends the information of described UE place multicast group to access device according to the request of access device;
Access device receives the information of the described multicast group of UE transmission.
4. method according to claim 1 is characterized in that, the information that described access device obtains the UE place multicast group of this access device of access is:
Access device sends the request of the information of the UE place multicast group of obtaining the described access device of access to the subscriber data memory device;
Described subscriber data memory device sends the information of described UE place multicast group to access device according to the request of access device;
Access device receives the information of the described multicast group of subscriber data memory device transmission.
5. method according to claim 1 is characterized in that, the information that described access device obtains the UE place multicast group of this access device of access is:
UE sends the request of the moving advertising of obtaining described UE place multicast group to the access device of its current location;
Access device is according to the information of the described UE of the acquisition request of UE place multicast group.
6. method according to claim 1 is characterized in that,
The information that described access device obtains the UE place multicast group of this access device of access also comprises afterwards:
Access device is kept at the information of its positional information and its multicast group of obtaining in the multicast table;
Accordingly, the location recognition label that is complementary with the positional information of access device in the described inquiry multicast message is:
Described access device is transferred the positional information of the access device in the multicast table, inquires about the location recognition label that is complementary with the positional information of transferring.
7. method according to claim 1 is characterized in that, the moving advertising that the described location recognition label of described extraction is corresponding also comprises afterwards:
Described access device carries out buffer memory with the moving advertising that extracts;
Accordingly, described access device also comprises after obtaining the information of UE place multicast group of this access device of access,
Judge and whether store the moving advertising corresponding with the positional information of the information of UE place multicast group and access device in the described access device; If store moving advertising, the described moving advertising that access device will be stored is sent to UE; If there is not the storing mobile advertisement, enter access device sends step from the request of the moving advertising of obtaining described multicast group to multicast source.
8. an access device is characterized in that, this access device comprises:
Acquiring unit is for the information of the UE place multicast group of obtaining this access device of access;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries the information of multicast group in the described request;
Extraction unit is used for the location recognition label that the positional information of inquiry multicast message and access device is complementary, and extracts moving advertising corresponding to described location recognition label;
The first transmitting element is used for the moving advertising that extracts is sent to UE.
9. access device according to claim 8 is characterized in that, described acquiring unit comprises:
The first request sends subelement, is used for sending to UE the request of the information of obtaining described UE place multicast group;
First receives subelement, is used for the information of the described multicast group of reception UE transmission;
The second request sends subelement, is used for sending to the subscriber data memory device request of the information of the UE place multicast group of obtaining the described access device of access;
Second receives subelement, is used for the information that access device receives the described multicast group of subscriber data memory device transmission;
The acquisition of information subelement is used for the information according to the described UE of the acquisition request of UE place multicast group.
10. access device according to claim 8 is characterized in that, described access device also comprises:
The information storage unit is used for the positional information at the described access device of described information interpolation, and the information of having added the multicast group of positional information is kept in the multicast table;
Accordingly, described extraction unit, the positional information of concrete access device for transferring multicast table, the location recognition label that is complementary with the positional information of transferring in the inquiry multicast message extracts moving advertising corresponding to described location recognition label.
11. access device according to claim 8 is characterized in that, described access device also comprises:
Buffer unit is used for buffer memory is carried out in the moving advertising that extracts;
Judging unit is used for judging whether described access device stores the moving advertising corresponding with the positional information of the information of UE place multicast group and access device;
The second transmitting element is used for when the described access device of judgment unit judges stores the moving advertising corresponding with the positional information of the information of UE place multicast group and access device the described moving advertising of storing being sent to UE.
12. a multicast source is characterized in that, this multicast source comprises:
Search the unit, be used in memory space, searching corresponding moving advertising according to the information of multicast group;
Packet sending unit, be used for positional information corresponding to position storage area according to each the moving advertising place that finds, give respectively each moving advertising point of addition identification label, each moving advertising of carrying the location recognition label is encapsulated into multicast message, and described multicast message is sent to access device.
13. a location-based moving advertising dissemination system is characterized in that this system comprises:
Access device is for the information of the UE place multicast group of obtaining this access device of access; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry the information of multicast group in the described request; The multicast message that the receiving group source sends, the location recognition label is carried in each moving advertising in the described multicast message, the location recognition label that is complementary with the positional information of access device in the inquiry multicast message extracts moving advertising corresponding to described location recognition label and is sent to UE;
Multicast source, be used in its memory space, searching corresponding moving advertising according to the information of the multicast group that receives, described memory space is divided into some positions storage area, the corresponding positional information of each position storage area, different position storage areas is stored respectively the moving advertising of the businessman of corresponding diverse geographic location; Positional information corresponding to position storage area according to each the moving advertising place that finds, give respectively each moving advertising content point of addition identification label, each moving advertising of carrying the location recognition label is encapsulated into multicast message, and described multicast message is sent to access device.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011102661039A CN103002397A (en) | 2011-09-08 | 2011-09-08 | Method, device and system for issuing mobile advertisement on basis of location |
Applications Claiming Priority (1)
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Application publication date: 20130327 |