CN102917034A - Information pushing method, information pushing system and cloud server - Google Patents
Information pushing method, information pushing system and cloud server Download PDFInfo
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- CN102917034A CN102917034A CN2012103710982A CN201210371098A CN102917034A CN 102917034 A CN102917034 A CN 102917034A CN 2012103710982 A CN2012103710982 A CN 2012103710982A CN 201210371098 A CN201210371098 A CN 201210371098A CN 102917034 A CN102917034 A CN 102917034A
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Abstract
The invention provides an information pushing method, an information pushing system and a cloud server. The method includes the steps of, by the aid of the cloud server, saving identification information of a mobile terminal; receiving and storing files uploaded by the mobile terminal; analyzing the files to obtain information concerned by a user of the mobile terminal; searching interesting information for the user according to the concerned information of the user; pushing the interesting information to the mobile terminal according to the identification information of the mobile terminal. With an embodiment of the information pushing method, concerned information of the user can be obtained according to the files stored by the user, interesting information can be pushed according to the concerned information, pertinence is provided, user experience is promoted, and effect for pushing information is greatly improved.
Description
Technical field
The present invention relates to internet arena, particularly a kind of information-pushing method, system and cloud server.
Background technology
The user can upload to privately owned file such as the picture, audio file, video file, document etc. of oneself cloud server and carry out the cloud storage, and cloud server can also be to user's pushed information simultaneously, such as advertisement, news, music etc.At present, each user receives identical cloud server pushed information, may lose interest in for some information certain user, therefore lacks specific aim, poor user experience.
Summary of the invention
Purpose of the present invention is intended to solve at least one of described technological deficiency.
For this reason, one object of the present invention is to propose a kind of information-pushing method, and the method can be for user's concern information pushing user's interest information, and is pointed, promotes the user and experiences.
Another object of the present invention is to propose a kind of information transmission system.
For reaching described purpose, the embodiment of first aspect present invention discloses a kind of information-pushing method, may further comprise the steps: cloud server is preserved the identity information of portable terminal; Described cloud server receives and preserves the file that described portable terminal is uploaded; Described cloud server obtains the user's of described portable terminal concern information to described file analysis; Described cloud server is according to described user's the described user's of concern information search interest information; And described cloud server pushes to described portable terminal according to the identity information of described portable terminal with described interest information.
According to the information-pushing method of the embodiment of the invention, by the file analysis of user storage being obtained user's concern information, and for paying close attention to the information pushing interest information, pointed, promote the user and experience, and greatly improve the propelling movement effect of information.
For reaching described purpose, the embodiment of second aspect present invention discloses a kind of information transmission system, comprise: cloud server and portable terminal, wherein, described cloud server, be used for preserving the identity information of described portable terminal, receive and preserve the file that described portable terminal is uploaded, and described file analysis is obtained the user's of described portable terminal concern information, and according to described user's the described user's of concern information search interest information, and according to the identity information of described portable terminal described interest information is pushed to described portable terminal; Described portable terminal is used for uploading described file to described cloud server, and receives described interest information.
Information transmission system according to the embodiment of the invention, cloud server is by obtaining user's concern information to the file analysis of user storage, and for paying close attention to the information pushing interest information to portable terminal, pointed, promote the user and experience, and greatly improve the propelling movement effect of information.
For reaching described purpose, the embodiment of third aspect present invention discloses a kind of cloud server, comprising: first preserves module, is used for preserving the identity information of portable terminal; Second preserves module, is used for receiving and preserving the file that described portable terminal is uploaded; Acquisition module is for the concern information of described file analysis being obtained the user of described portable terminal; Search module is used for the interest information according to described user's the described user of concern information search; And pushing module, be used for according to the identity information of described portable terminal described interest information being pushed to described portable terminal.
Cloud server according to the embodiment of the invention, by the file analysis of user storage being obtained user's concern information, and push interest information for concern information to the user of portable terminal, pointed, promote the user and experience, and greatly improve the propelling movement effect of information.
The aspect that the present invention adds and advantage in the following description part provide, and part will become obviously from the following description, or recognize by practice of the present invention.
Description of drawings
Of the present invention and/or additional aspect and advantage are from obviously and easily understanding becoming the description of embodiment below in conjunction with accompanying drawing, wherein:
Fig. 1 is the flow chart of information-pushing method according to an embodiment of the invention;
Fig. 2 is the flow chart of the information-pushing method of a specific embodiment according to the present invention;
Fig. 3 is the structural representation of information transmission system according to an embodiment of the invention;
Fig. 4 is the structural representation of cloud server according to an embodiment of the invention; And
Fig. 5 is the structural representation of the cloud server of a specific embodiment according to the present invention.
Embodiment
The below describes embodiments of the invention in detail, and the example of described embodiment is shown in the drawings, and wherein identical or similar label represents identical or similar element or the element with identical or similar functions from start to finish.Be exemplary below by the embodiment that is described with reference to the drawings, only be used for explaining the present invention, and can not be interpreted as limitation of the present invention.On the contrary, embodiments of the invention comprise spirit and interior all changes, modification and the equivalent of intension scope that falls into additional claims.
In description of the invention, it will be appreciated that term " first ", " second " etc. only are used for describing purpose, and can not be interpreted as indication or hint relative importance.In addition, in description of the invention, except as otherwise noted, the implication of " a plurality of " is two or more.
Describe and to be understood in the flow chart or in this any process of otherwise describing or method, expression comprises module, fragment or the part of code of the executable instruction of the step that one or more is used to realize specific logical function or process, and the scope of preferred implementation of the present invention comprises other realization, wherein can be not according to order shown or that discuss, comprise according to related function by the mode of basic while or by opposite order, carry out function, this should be understood by the embodiments of the invention person of ordinary skill in the field.
Below with reference to information-pushing method, system and the cloud server of accompanying drawing description according to the embodiment of the invention.
The user is stored in cloud server with privately owned file, cloud server can be analyzed these files, such as can be to analyses such as picture, document, audio frequency, videos, obtain easily the interested content of user according to analysis result, it is just pointed to carry out the propelling movement of the information such as advertisement, news according to the interested content of user again, therefore, a kind of information-pushing method may further comprise the steps: cloud server is preserved the identity information of portable terminal; Cloud server receives and preserves the file that portable terminal is uploaded; Cloud server obtains the user's of portable terminal concern information to file analysis; Cloud server is according to user's concern information search user's interest information; And cloud server pushes to portable terminal according to the identity information of portable terminal with interest information.
Fig. 1 is the flow chart of information-pushing method according to an embodiment of the invention.
As shown in Figure 1, the information-pushing method according to the embodiment of the invention comprises the steps.
Step S101, cloud server is preserved the identity information of portable terminal.
Particularly, the user can by portable terminal beyond the clouds server carry out account registration so that cloud server is preserved the identity information of portable terminal, the identity information of portable terminal can unique definite portable terminal, for example, identity information can be the beyond the clouds unique number of high in the clouds account ID, the portable terminal of server registration or phone number etc. of user.
Step S102, cloud server receive and preserve the file that portable terminal is uploaded.
In one embodiment of the invention, the file uploaded of portable terminal can comprise: picture, audio frequency, video and document etc.
Step S103, cloud server obtain the user's of portable terminal concern information to file analysis.
In one embodiment of the invention, user's concern information can comprise technical field, the video type of concern and the star of concern etc. that the user pays close attention to, for example: to picture analyzing, can obtain the picture/mb-type that the user likes, as being scenery picture or personage's picture etc.; To video analysis, can obtain the video type that the user likes, as being make laughs video or sports video etc.; To audio analysis, can obtain the audio types that the user likes, as being song or cross-talk etc., if song can also obtain the star that the user pays close attention to; To document analysis, can obtain the interested file content of user, as being document of novel or certain technical field etc.
Step S104, cloud server is according to user's concern information search user's interest information.
For example, be scenery picture if the picture that analysis user is uploaded is most of, then the advertisement such as cloud server search tourist attractions, photograph album, camera or news information are as user's interest information.And for example, if analysis user has been uploaded the physical culture associated video, then the advertisement of cloud server search sports goods or physical culture aspect or news are as user's interest information.For another example, if analysis user has been uploaded certain singer's music, then cloud server is searched for the news of the latest album of this singer, nearest concert as user's interest information.
Step S105, cloud server pushes to portable terminal according to the identity information of portable terminal with interest information.
According to the information-pushing method of the embodiment of the invention, by the file analysis of user storage being obtained user's concern information, and for paying close attention to the information pushing interest information, pointed, promote the user and experience, and greatly improve the propelling movement effect of information.
Fig. 2 is the flow chart of the information-pushing method of a specific embodiment according to the present invention.
As shown in Figure 2, the information-pushing method according to the embodiment of the invention comprises the steps.
Step S201, cloud server is preserved the identity information of portable terminal.
Particularly, the user can by portable terminal beyond the clouds server carry out account registration so that cloud server is preserved the identity information of portable terminal, the identity information of portable terminal can unique definite portable terminal, for example, identity information can be the beyond the clouds unique number of high in the clouds account ID, the portable terminal of server registration or phone number etc. of user.
Step S202, cloud server receive and preserve the file that portable terminal is uploaded.
In one embodiment of the invention, the file uploaded of portable terminal can comprise: picture, audio frequency, video and document etc.
Step S203, cloud server obtain the user's of portable terminal concern information to file analysis.
In one embodiment of the invention, user's concern information can comprise technical field, the video type of concern and the star of concern etc. that the user pays close attention to, for example: to picture analyzing, can obtain the picture/mb-type that the user likes, as being scenery picture or personage's picture etc.; To video analysis, can obtain the video type that the user likes, as being make laughs video or sports video etc.; To audio analysis, can obtain the audio types that the user likes, as being song or cross-talk etc., if song can also obtain the star that the user pays close attention to; To document analysis, can obtain the interested file content of user, as being document of novel or certain technical field etc.
Step S204, cloud server is according to user's concern information search user's interest information.
For example, be scenery picture if the picture that analysis user is uploaded is most of, then the advertisement such as cloud server search tourist attractions, photograph album, camera or news information are as user's interest information.And for example, if analysis user has been uploaded the physical culture associated video, then the advertisement of cloud server search sports goods or physical culture aspect or news are as user's interest information.For another example, if analysis user has been uploaded certain singer's music, then cloud server is searched for the news of the latest album of this singer, nearest concert as user's interest information.
Step S205, cloud server pushes to portable terminal according to the identity information of portable terminal with interest information.
Step S206, portable terminal receive the user for the evaluation of interest information, and the evaluation information that generates is sent to cloud server.
Particularly, portable terminal can provide to the user options of degree of concern, interested such as being evaluated as, general or lose interest in etc., the user can select corresponding options to estimate according to own degree of concern to the interest information that receives, the user can also directly send the concern information of oneself, pushes the information of certain tourist attractions etc. such as hope more.
Step S207, cloud server generate user's history evaluation database according to evaluation information and when the subsequent searches interest information with reference to the history evaluation database.
According to the information-pushing method of the embodiment of the invention, receive the user to the evaluation information of pushed information, can carry out reference in pushed information, further promote the propelling movement effect of user's experience and information, pushed information has more specific aim.
In order to realize above-described embodiment, the present invention also proposes a kind of information transmission system.
A kind of information transmission system, comprise: cloud server and portable terminal, wherein, cloud server, be used for preserving the identity information of portable terminal, reception is also preserved the file that portable terminal is uploaded, and file analysis is obtained the user's of portable terminal concern information, and according to user's concern information search user's interest information, and according to the identity information of portable terminal interest information is pushed to portable terminal; Portable terminal is used for to the cloud server upload file, and receives interest information.
Fig. 3 is the structural representation of information transmission system according to an embodiment of the invention.
As shown in Figure 3, the information transmission system according to the embodiment of the invention comprises: portable terminal 310 and cloud server 320.
Particularly, cloud server 320 is used for preserving the identity information of portable terminal 310, receive and preserve the file that portable terminal 310 is uploaded, the file of wherein uploading can comprise: picture, audio frequency, video and document etc., and file analysis is obtained the user's of portable terminal 310 concern information, and according to user's concern information search user's interest information, and according to the identity information of portable terminal 310 interest information is pushed to portable terminal 310.Portable terminal 310 is used for to cloud server 320 upload files, and receives interest information.
More specifically, the user can by portable terminal 310 beyond the clouds server 320 carry out account registration so that cloud server 320 is preserved the identity information of portable terminals 310, the identity information of portable terminal 310 can unique definite portable terminal 310, for example, identity information can be the beyond the clouds unique number of high in the clouds account ID, the portable terminal 310 of server 320 registration or phone number etc. of user.
In one embodiment of the invention, user's concern information can comprise technical field, the video type of concern and the star of concern etc. that the user pays close attention to, for example: to picture analyzing, can obtain the picture/mb-type that the user likes, as being scenery picture or personage's picture etc.; To video analysis, can obtain the video type that the user likes, as being make laughs video or sports video etc.; To audio analysis, can obtain the audio types that the user likes, as being song or cross-talk etc., if song can also obtain the star that the user pays close attention to; To document analysis, can obtain the interested file content of user, as being document of novel or certain technical field etc.For example, be scenery picture if the picture that analysis user is uploaded is most of, then the advertisement such as cloud server 320 search tourist attractions, photograph album, camera or news information are as user's interest information.And for example, if analysis user has been uploaded the physical culture associated video, then the advertisement of cloud server 320 search sports goods or physical culture aspect or news are as user's interest information.For another example, if analysis user has been uploaded certain singer's music, then the news of the latest album of cloud server 320 these singers of search, recently concert is as user's interest information.
Information transmission system according to the embodiment of the invention, cloud server is by obtaining user's concern information to the file analysis of user storage, and for paying close attention to the information pushing interest information to portable terminal, pointed, promote the user and experience, and greatly improve the propelling movement effect of information.
In one embodiment of the invention, portable terminal 310 also is used for receiving the user for the evaluation of interest information, and the evaluation information that generates is sent to cloud server 320, particularly, portable terminal 310 can provide to the user options of degree of concern, interested such as being evaluated as, general or lose interest in etc., the user can select corresponding options to estimate according to own degree of concern to the interest information that receives, the user can also directly send the concern information of oneself, pushes the information of certain tourist attractions etc. such as hope more.Cloud server 320 also is used for the evaluation information that mobile terminal receive 310 sends, and according to evaluation information generate user's history evaluation database and when the subsequent searches interest information with reference to the history evaluation database.Thus, cloud server 320 receives the user to the evaluation information of pushed information, can carry out reference in pushed information, further promotes the propelling movement effect of user's experience and information, and pushed information has more specific aim.
In order to realize above-described embodiment, the present invention also proposes a kind of cloud server.
A kind of cloud server comprises: first preserves module, is used for preserving the identity information of portable terminal; Second preserves module, is used for receiving and preserving the file that portable terminal is uploaded; Acquisition module is for the concern information of file analysis being obtained the user of portable terminal; Search module is used for the interest information according to user's concern information search user; And pushing module, be used for according to the identity information of portable terminal interest information being pushed to portable terminal.
Fig. 4 is the structural representation of cloud server according to an embodiment of the invention.
As shown in Figure 4, the cloud server according to the embodiment of the invention comprises: first preserves module 410, second preserves module 420, acquisition module 430, search module 440 and pushing module 450.
Particularly, first preserve the identity information that module 410 is used for preserving portable terminal.More specifically, the user can by portable terminal beyond the clouds server carry out account registration so that first preserve the identity information that module 410 is preserved portable terminals, the identity information of portable terminal can unique definite portable terminal, for example, identity information can be the beyond the clouds unique number of high in the clouds account ID, the portable terminal of server registration or phone number etc. of user.
Second preserves module 420 is used for receiving and preserving the file that portable terminal is uploaded.Wherein, the file uploaded of portable terminal can comprise: picture, audio frequency, video and document etc.
Analysis module 430 is used for file analysis is obtained the user's of portable terminal concern information.
In one embodiment of the invention, user's concern information can comprise technical field, the video type of concern and the star of concern etc. that the user pays close attention to, for example: to picture analyzing, can obtain the picture/mb-type that the user likes, as being scenery picture or personage's picture etc.; To video analysis, can obtain the video type that the user likes, as being make laughs video or sports video etc.; To audio analysis, can obtain the audio types that the user likes, as being song or cross-talk etc., if song can also obtain the star that the user pays close attention to; To document analysis, can obtain the interested file content of user, as being document of novel or certain technical field etc.
The interest information that search module 440 is used for according to user's concern information search user.For example, be scenery picture if the picture that analysis user is uploaded is most of, then the advertisement such as search module 440 search tourist attractions, photograph album, camera or news information are as user's interest information.And for example, if analysis user has been uploaded the physical culture associated video, then the advertisement of search module 440 search sports goods or physical culture aspect or news are as user's interest information.For another example, if analysis user has been uploaded certain singer's music, then the news of the latest album of search module 440 these singers of search, recently concert is as user's interest information.
Pushing module 450 is used for according to the identity information of portable terminal interest information being pushed to portable terminal.
Cloud server according to the embodiment of the invention, by the file analysis of user storage being obtained user's concern information, and push interest information for concern information to the user of portable terminal, pointed, promote the user and experience, and greatly improve the propelling movement effect of information.
Fig. 5 is the structural representation of the cloud server of a specific embodiment according to the present invention.
As shown in Figure 5, the cloud server according to the embodiment of the invention also comprises on basis shown in Figure 4: receiver module 460 and generation module 470.
Particularly, receiver module 460 is used for the evaluation information that mobile terminal receive sends, and wherein, evaluation information is that the user is for the evaluation of interest information.More specifically, portable terminal can provide to the user options of degree of concern, interested such as being evaluated as, general or lose interest in etc., the user can select corresponding options to estimate according to own degree of concern to the interest information that receives, the user can also directly send the concern information of oneself, pushes the information of certain tourist attractions etc. such as hope more.
Generation module 470 be used for according to evaluation information generate user's history evaluation database and when the subsequent searches interest information with reference to the history evaluation database.
According to the cloud server of the embodiment of the invention, receive the user to the evaluation information of pushed information, can carry out reference in pushed information, further promote the propelling movement effect of user's experience and information, pushed information has more specific aim.
Should be appreciated that in an embodiment of the present invention portable terminal can be the hardware device that mobile phone, panel computer, personal digital assistant, e-book etc. have various operating systems.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, a plurality of steps or method can realize with being stored in the memory and by software or firmware that suitable instruction execution system is carried out.For example, if realize with hardware, the same in another embodiment, can realize with the combination of each or they in the following technology well known in the art: have for the discrete logic of data-signal being realized the logic gates of logic function, application-specific integrated circuit (ASIC) with suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
In the description of this specification, the description of reference term " embodiment ", " some embodiment ", " example ", " concrete example " or " some examples " etc. means to be contained at least one embodiment of the present invention or the example in conjunction with specific features, structure, material or the characteristics of this embodiment or example description.In this manual, the schematic statement of described term not necessarily referred to identical embodiment or example.And the specific features of description, structure, material or characteristics can be with suitable mode combinations in any one or more embodiment or example.
Although illustrated and described embodiments of the invention, for the ordinary skill in the art, be appreciated that without departing from the principles and spirit of the present invention and can carry out multiple variation, modification, replacement and modification to these embodiment that scope of the present invention is by claims and be equal to and limit.
Claims (12)
1. an information-pushing method is characterized in that, may further comprise the steps:
Cloud server is preserved the identity information of portable terminal;
Described cloud server receives and preserves the file that described portable terminal is uploaded;
Described cloud server obtains the user's of described portable terminal concern information to described file analysis;
Described cloud server is according to described user's the described user's of concern information search interest information; And
Described cloud server pushes to described portable terminal according to the identity information of described portable terminal with described interest information.
2. the method for information pushing according to claim 1 is characterized in that, after described portable terminal receives the interest information of described server push, also comprises:
Described portable terminal receives described user for the evaluation of described interest information, and the evaluation information that generates is sent to described cloud server; And
Described cloud server generate described user's history evaluation database according to described evaluation information and when the subsequent searches interest information with reference to described history evaluation database.
3. the method for information pushing according to claim 1 is characterized in that, the file that described portable terminal is uploaded comprises: picture, audio frequency, video and document.
4. the method for information pushing according to claim 1 is characterized in that, described user's concern information comprises: the star of the technical field of concern, the video type of concern and concern.
5. an information transmission system is characterized in that, comprising: cloud server and portable terminal, wherein,
Described cloud server, be used for preserving the identity information of described portable terminal, receive and preserve the file that described portable terminal is uploaded, and described file analysis is obtained the user's of described portable terminal concern information, and according to described user's the described user's of concern information search interest information, and according to the identity information of described portable terminal described interest information is pushed to described portable terminal;
Described portable terminal is used for uploading described file to described cloud server, and receives described interest information.
6. information transmission system according to claim 5 is characterized in that,
Described portable terminal also is used for receiving described user for the evaluation of described interest information, and the evaluation information that generates is sent to described cloud server; And
Described cloud server also is used for receiving the described evaluation information that described portable terminal sends, and according to described evaluation information generate described user's history evaluation database and when the subsequent searches interest information with reference to described history evaluation database.
7. information transmission system according to claim 5 is characterized in that, the file that described portable terminal is uploaded comprises: picture, audio frequency, video and document.
8. information transmission system according to claim 5 is characterized in that, described user's concern information comprises: the star of the technical field of concern, the video type of concern and concern.
9. a cloud server is characterized in that, comprising:
First preserves module, is used for preserving the identity information of portable terminal;
Second preserves module, is used for receiving and preserving the file that described portable terminal is uploaded;
Acquisition module is for the concern information of described file analysis being obtained the user of described portable terminal;
Search module is used for the interest information according to described user's the described user of concern information search; And
Pushing module is used for according to the identity information of described portable terminal described interest information being pushed to described portable terminal.
10. cloud server according to claim 9 is characterized in that, also comprises:
Receiver module is used for receiving the evaluation information that described portable terminal sends, and wherein said evaluation information is that described user is for the evaluation of described interest information; And
Generation module, be used for according to described evaluation information generate described user's history evaluation database and when the subsequent searches interest information with reference to described history evaluation database.
11. cloud server according to claim 9 is characterized in that, the file that described portable terminal is uploaded comprises: picture, audio frequency, video and document.
12. cloud server according to claim 9 is characterized in that, described user's concern information comprises: the star of the technical field of concern, the video type of concern and concern.
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| CN2012103710982A CN102917034A (en) | 2012-09-28 | 2012-09-28 | Information pushing method, information pushing system and cloud server |
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| CN2012103710982A CN102917034A (en) | 2012-09-28 | 2012-09-28 | Information pushing method, information pushing system and cloud server |
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