CN102903052A - Method for broadcasting mobile advertisements - Google Patents
Method for broadcasting mobile advertisements Download PDFInfo
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- CN102903052A CN102903052A CN2012104234555A CN201210423455A CN102903052A CN 102903052 A CN102903052 A CN 102903052A CN 2012104234555 A CN2012104234555 A CN 2012104234555A CN 201210423455 A CN201210423455 A CN 201210423455A CN 102903052 A CN102903052 A CN 102903052A
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Abstract
The invention discloses a method for broadcasting mobile advertisements. The method comprises the following steps: a) a script code of an advertising service provider is hung on a cooperation media page, and control parameters of the script code are configured in advance at a server side; b) a user activates the script code when accessing the cooperation media page; c) the script code checks cookie information of the user at the client side, and the related statistical information is returned to a server; and d) the script code detects rolling positions on a user page in real time, and a window advertisement is displayed according to the control parameters at the server side. The method provided by the invention has the advantages that the window advertisement is controlled by the script code instead of being simply embedded in a webpage, so that the window advertisement can be better controlled, the compatibility of the user experience with the test is realized, and the display effect is also smoother.
Description
Technical field
The present invention relates to a kind of advertisement broadcast method, relate in particular to a kind of moving advertising player method.
Background technology
Moving advertising is the advertisement that shows when accessing mobile webpage by mobile device (mobile phone, PSP, panel computer etc.), and advertisement form comprises: picture, literal, animation, video ads etc.
In Internet advertising or moving advertising field, the advertisement of animated type generally all is to be embedded in the page at present, and location advertising can not be fixed, and user experience is not good yet.The form of animation is generally gif or flash form in addition, and animation, video need to rely on mobile device system itself to its support, particularly flash, also needs browser to the support of plug-in unit.For mobile device, because compatibility issue can not guarantee to support one by one, so the displaying that might cause the advertisement of animation, video class on all kinds of mobile devices, can not improve.Therefore, be necessary existing moving advertising player method is improved, improve compatibility, control better window advertisement.
Summary of the invention
Technical matters to be solved by this invention provides a kind of moving advertising player method, can control better window advertisement, solved the user and experienced the compatible problem of test, and display effect is also more smooth.
The present invention solves the problems of the technologies described above the technical scheme that adopts to provide a kind of moving advertising player method, wherein, described method comprises the steps: a) to carry additionally in the cooperation media page scripted code of advertisement service provider, and in the control parameter of the pre-configured scripted code of server end; Activate this scripted code when b) user accesses the cooperation media page; C) this scripted code checks user place client cookie information, and passes relevant statistical information back server; D) this scripted code detects the scrolling position on the User Page in real time, and according to the control parameter display window advertisement of server end.
Above-mentioned moving advertising player method, wherein, the control parameter of described server end comprises that pattern and the position of window advertisement, described statistical information comprise exposure statistics, click and initiatively draw the coordinate statistics that sends and third party and initiatively draw and click monitoring.
Above-mentioned moving advertising player method, wherein, the pattern of described window advertisement is the suspension window with X button, the position control parameter of described window advertisement comprise the window advertisement width and the height, described steps d) in the window advertisement step display as follows: d1) utilize gravity sensor to obtain the anglec of rotation of device screen; D2) at the pre-configured window advertisement width of server end with highly control parameter; D3) obtain height and the width of the device navigator that shows User Page; D4) according to height and the width of window advertisement, device navigator, calculate transversal displacement, the vertical misalignment amount of window advertisement position, so that window advertisement is positioned at the User Page lower right corner; D5) according to pre-configured window advertisement width with highly repaint fixed-size suspension window.
Above-mentioned moving advertising player method, wherein, described subscription client is the browser based on HTML 5, advertisement form comprises picture, literal, animation and video.
Above-mentioned moving advertising player method, wherein, described subscription client place terminal device is mobile phone, palm PC or panel computer.
The present invention contrasts prior art following beneficial effect: moving advertising player method provided by the invention, by scripted code control window advertisement, rather than simply window advertisement is embedded in the webpage, thereby can control better window advertisement, solved the user and experienced the compatible problem of test, and display effect is also more smooth.
Description of drawings
Fig. 1 is moving advertising playing flow synoptic diagram of the present invention;
Fig. 2 is that the present invention moves fixedly flow for displaying synoptic diagram of window advertisement size.
Embodiment
The invention will be further described below in conjunction with drawings and Examples.
Fig. 1 is moving advertising playing flow synoptic diagram of the present invention.
See also Fig. 1, moving advertising player method provided by the invention comprises the steps:
S101: in the control parameter of the pre-configured scripted code of server end, the control parameter of described server end comprises pattern and the position of window advertisement, specifically comprises: material path, pinpoint graphics reference zone, advertisement floor height, advertisement x skew, advertisement y skew, advertising body type, exposure statistics, click are initiatively drawn the coordinate statistics and the third party that send and are initiatively drawn the click monitoring.
S102: the scripted code of carrying additionally advertisement service provider in the cooperation media page;
S103: the user activates this scripted code when accessing the cooperation media page;
S104: this scripted code checks user place client cookie information;
S105: this scripted code is passed relevant statistical information back server, initiatively draws the coordinate statistics and the third party that send such as exposure statistics, click and initiatively draws the information such as click monitoring;
In addition, scripted code of the present invention also detects the scrolling position on the User Page in real time, shown in step S106, and according to the control parameter display window advertisement of server end, shown in step S107.Need to take into account screen rotation and the screen resolution that causes changes, the content displaying variation at mobile terminal device, in order to allow existing advertisement more adapt to mobile device.During the mobile terminal device rotation, according to the control parameter of sense of rotation and server end, advertisement preferably is presented at the browser fixed position all the time.The pattern of window advertisement of the present invention is preferably the suspension window with X button, the position that can show of described suspension window has 9, is nine grids and distributes, and is preferably distributed in user's webpage lower right corner, the concrete procedure for displaying of window advertisement comprises the steps: as shown in Figure 2
S201: utilize gravity sensor to obtain the anglec of rotation of device screen;
S202: at the pre-configured window advertisement width of server end with highly control parameter;
S203: the height and the width that obtain the device navigator that shows User Page;
S204: according to height and the width of window advertisement, device navigator, calculate transversal displacement, the vertical misalignment amount of window advertisement position, so that window advertisement is positioned at the User Page lower right corner;
S205: according to pre-configured window advertisement width with highly repaint fixed-size suspension window.
Moving advertising player method provided by the invention by scripted code control window advertisement, rather than is embedded in window advertisement in the webpage simply, thereby window advertisement can be fixed in the media page top, and can control flexibly at the diverse location of media webpage.The advertisement animated content is controlled flexibly, can change in real time according to the input situation, does not affect the media webpage.
Moving advertising player method provided by the invention, described subscription client place terminal device is mobile device, such as mobile phone, palm PC PDA or panel computer.Described subscription client is for supporting browser or other application program of HTML 5, it mainly is the technology of using javascript, provide a window to display by the webpage material of HTML 5, the material form comprises picture, literal, animation and video, so in performance, compatible, significant lifting has been arranged in user's experience, user's coverage rate and the interest that participates in interaction have greatly been improved, thereby improved exposure rate and the clicking rate of advertisement, brought higher income to adnetwork and advertiser.
Although the present invention discloses as above with preferred embodiment; so it is not to limit the present invention, any those skilled in the art, without departing from the spirit and scope of the present invention; when can doing a little modification and perfect, so protection scope of the present invention is when with being as the criterion that claims were defined.
Claims (5)
1. a moving advertising player method is characterized in that, described method comprises the steps:
A) carry additionally the scripted code of advertisement service provider in the cooperation media page, and in the control parameter of the pre-configured scripted code of server end;
Activate this scripted code when b) user accesses the cooperation media page;
C) this scripted code checks user place client cookie information, and passes relevant statistical information back server;
D) this scripted code detects the scrolling position on the User Page in real time, and according to the control parameter display window advertisement of server end.
2. moving advertising player method as claimed in claim 1, it is characterized in that, the control parameter of described server end comprises pattern and the position of window advertisement, and described statistical information comprises the statistics of exposing, click, and initiatively coordinate statistics and the third party of picture transmission initiatively draw the click monitoring.
3. moving advertising player method as claimed in claim 2, it is characterized in that, the pattern of described window advertisement is the suspension window with X button, the position control parameter of described window advertisement comprise the window advertisement width and the height, described steps d) in the window advertisement step display as follows:
D1) utilize gravity sensor to obtain the anglec of rotation of device screen;
D2) at the pre-configured window advertisement width of server end with highly control parameter;
D3) obtain height and the width of the device navigator that shows User Page;
D4) according to height and the width of window advertisement, device navigator, calculate transversal displacement, the vertical misalignment amount of window advertisement position, so that window advertisement is positioned at the User Page lower right corner;
D5) according to pre-configured window advertisement width with highly repaint fixed-size suspension window.
4. such as each described moving advertising player method of claim 1～3, it is characterized in that described subscription client is the browser based on HTML 5, advertisement form comprises picture, literal, animation and video.
5. moving advertising player method as claimed in claim 4 is characterized in that, described subscription client place terminal device is mobile phone, palm PC or panel computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012104234555A CN102903052A (en) | 2012-10-30 | 2012-10-30 | Method for broadcasting mobile advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012104234555A CN102903052A (en) | 2012-10-30 | 2012-10-30 | Method for broadcasting mobile advertisements |
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| CN102903052A true CN102903052A (en) | 2013-01-30 |
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| CN2012104234555A Pending CN102903052A (en) | 2012-10-30 | 2012-10-30 | Method for broadcasting mobile advertisements |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103440083A (en) * | 2013-08-23 | 2013-12-11 | 深圳市精准分众传媒有限公司 | Method for showing mobile phone advertisement in suspension mode |
| CN103605697A (en) * | 2013-11-06 | 2014-02-26 | 北京掌阔移动传媒科技有限公司 | Method for judging cheat clicking of mobile phone advertising |
| CN103618639A (en) * | 2013-11-15 | 2014-03-05 | 北京国双科技有限公司 | Method, device and system for monitoring media data |
| WO2014190883A1 (en) * | 2013-05-30 | 2014-12-04 | 百度在线网络技术（北京）有限公司 | Method and device for displaying page in mobile device |
| WO2015014322A1 (en) * | 2013-08-02 | 2015-02-05 | 腾讯科技（深圳）有限公司 | Method, device and terminal for implementing rotation of floating window |
| CN105933760A (en) * | 2016-06-27 | 2016-09-07 | 欢聚时代文化传媒（北京）有限公司 | Method and device for delivering medium information to smart terminal |
| CN106664464A (en) * | 2014-06-11 | 2017-05-10 | 谷歌公司 | Display mode based media player switching |
| WO2018107976A1 (en) * | 2016-12-16 | 2018-06-21 | 优视科技有限公司 | Advertisement placement method, plug-in, browser, computing device, and storage medium |
| CN110007831A (en) * | 2019-03-29 | 2019-07-12 | 珠海豹好玩科技有限公司 | A kind of flipping-over control method, device and terminal device |
| CN112346796A (en) * | 2020-09-25 | 2021-02-09 | 北京淇瑀信息科技有限公司 | Popup window storage display method and device and electronic equipment |
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| US20110035263A1 (en) * | 2009-08-10 | 2011-02-10 | Kumaresan Ramanathan | Process for increasing user-interaction rates for document elements |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2014190883A1 (en) * | 2013-05-30 | 2014-12-04 | 百度在线网络技术（北京）有限公司 | Method and device for displaying page in mobile device |
| WO2015014322A1 (en) * | 2013-08-02 | 2015-02-05 | 腾讯科技（深圳）有限公司 | Method, device and terminal for implementing rotation of floating window |
| US9703466B2 (en) | 2013-08-02 | 2017-07-11 | Tencent Technology (Shenzhen) Company Limited | Method, device and terminal for implementing rotation of floating window |
| CN103440083A (en) * | 2013-08-23 | 2013-12-11 | 深圳市精准分众传媒有限公司 | Method for showing mobile phone advertisement in suspension mode |
| CN103605697A (en) * | 2013-11-06 | 2014-02-26 | 北京掌阔移动传媒科技有限公司 | Method for judging cheat clicking of mobile phone advertising |
| CN103605697B (en) * | 2013-11-06 | 2016-08-24 | 北京掌阔移动传媒科技有限公司 | The determination methods that the cheating of a kind of mobile phone advertisement is clicked on |
| CN103618639A (en) * | 2013-11-15 | 2014-03-05 | 北京国双科技有限公司 | Method, device and system for monitoring media data |
| CN106664464B (en) * | 2014-06-11 | 2019-08-13 | 谷歌有限责任公司 | Media player switching method, equipment and readable storage medium storing program for executing based on display pattern |
| CN106664464A (en) * | 2014-06-11 | 2017-05-10 | 谷歌公司 | Display mode based media player switching |
| CN105933760A (en) * | 2016-06-27 | 2016-09-07 | 欢聚时代文化传媒（北京）有限公司 | Method and device for delivering medium information to smart terminal |
| CN108205760A (en) * | 2016-12-16 | 2018-06-26 | 优视科技有限公司 | Method, plug-in unit and the browser that advertisement is launched |
| WO2018107976A1 (en) * | 2016-12-16 | 2018-06-21 | 优视科技有限公司 | Advertisement placement method, plug-in, browser, computing device, and storage medium |
| CN110007831A (en) * | 2019-03-29 | 2019-07-12 | 珠海豹好玩科技有限公司 | A kind of flipping-over control method, device and terminal device |
| CN112346796A (en) * | 2020-09-25 | 2021-02-09 | 北京淇瑀信息科技有限公司 | Popup window storage display method and device and electronic equipment |
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Application publication date: 20130130 |