CN102857803A - Interactive media service system and method thereof - Google Patents
Interactive media service system and method thereof Download PDFInfo
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- CN102857803A CN102857803A CN201210066366XA CN201210066366A CN102857803A CN 102857803 A CN102857803 A CN 102857803A CN 201210066366X A CN201210066366X A CN 201210066366XA CN 201210066366 A CN201210066366 A CN 201210066366A CN 102857803 A CN102857803 A CN 102857803A
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- 238000000034 method Methods 0.000 title claims abstract description 31
- 230000000750 progressive effect Effects 0.000 claims abstract description 35
- 238000004891 communication Methods 0.000 claims abstract description 17
- 230000000694 effects Effects 0.000 claims description 18
- 230000005540 biological transmission Effects 0.000 claims description 7
- 230000009471 action Effects 0.000 claims description 4
- 235000013305 food Nutrition 0.000 description 3
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Abstract
The invention provides an interactive media service system and a method thereof, at least displaying a progressive menu to a user demand end; selecting at least one item of preference information corresponding to the shop terminal through the progressive menu to send out user requirements; transmitting the preferential short message to the communication terminal set by the user demand terminal and transmitting the authentication information to the shop terminal by receiving and judging the user demand; and receiving the preference short message and associating the preference short message with the authentication information. The interactive media service system and the method thereof which are convenient and easy to operate and meet the requirements of consumers can improve the willingness of television users to consume specific commodities and provide a new price preference publishing platform for store ends.
Description
Technical field
The present invention is about a kind of media service system and method thereof, particularly relevant for the combination of a kind of application multiterminal, to provide businessman preferential interactive media service system and method thereof.
Background technology
At present, competitively priced have very important importance in marketing and business model, and for the commercial staff, attracting the consumer is most important work, and trade premium is one of mainly consideration approach, such as price rebate etc.The trade premium medium comprises network, print magazine, newspaper and TV etc. at present.Yet, above-mentioned trade premium medium belongs to the dissemination of information that passive type pulls (Pull), preferential supplier is when above-mentioned mass media issue trade premium medium, can't be for consumer demand, easily cause the effect of commercial interest unclear, for consumers, unnecessary trade premium also is kind of a puzzlement.
Moreover, in recent years, media playing tool is more and more universal, comprise machine for casing-in or applying cover to book top box (Set Top Box on TV, STB) system, and the Web TV that derives (IP-TV) reaches with selecting TV (Movie on Demand, MOD), see through the television image broadcasting service that the IP communications protocol is transmitted, can freely select to want the content of watching and the time of broadcast, click the content of wishing rating at network, even can in broadcast, select the paragraph of broadcast, so just can cooperate more easily personal time arrangement.
As mentioned above, TV is almost indispensable article of each family, yet it is in the majority, at present rare for TV and STB advantage of system thereof that most user also just is used for TV reception, makes other application such as advantages such as easy to operate, conveniences.
Summary of the invention
In view of the above problems, the invention provides a kind of interactive media service system take the digital television system user as object, comprise:
The user's request end provides progressive menu so that the preferential information of corresponding shop end to be provided;
Interactive media platform, the action by clicking this preferential information is to send user's request;
The news in brief distribution platform receives and differentiates this user's request, transmits preferential news in brief and authentication information;
Communication terminal receives this preferential news in brief; And,
The shop end receives this authentication information;
Wherein, this shop end should preferential news in brief and this authentication information contact.
Wherein, this progressive menu also comprises regional information, product item information and to shop end title that should the shop end.
Wherein, this preferential news in brief also comprises authentication code, to relate to this authentication information.
Wherein, this interactive media platform also comprises shop end data bank with this preferential information of storage, and for this user's request end access.
Wherein, this user's request end comprises set-top-box system (Set Top Box, STB) or Web TV (IP-TV) or with selecting TV (Movie on Demand, MOD).
Wherein, this communication terminal is set in described progressive menu by this user's request end or is existed with predetermined manner.
Wherein, this user's request end input consumption proof is logined information, and it is stored in described interactive media platform, and this shop end produces the consumption proof and opens information, wherein this consumption proof login information and this consumption prove that opening information contacts, to carry out follow-up preferential activity.
The present invention also provides a kind of interactive media service method take the digital television system user as object, comprises the following step:
Show progressive menu at the user's request end;
Click the preferential information of corresponding shop end by this progressive menu, to send user's request;
Reception is also differentiated this user's request, transmit preferential news in brief to the communication terminal of being set by described user's request end, and the certified transmission information is to described shop end; And,
Should preferential news in brief and this authentication information connect.
Wherein, this preferential news in brief of contact and this authentication information method also comprise:
Setting authentication code in this preferential news in brief; And,
This authentication code and this authentication information are connected.
Wherein, described method of servicing also comprises:
Set up shop end data bank to store this preferential information; And,
Choose preferential information in this shop end data bank by this progressive menu.
Wherein, described method of servicing also comprises:
Consume to obtain the consumption proof by this preferential news in brief;
Consumption proof number and the amount of money of inputting this consumption proof prove the login information to produce consumption in this user's request end; And,
Store this consumption proof login information, to carry out follow-up preferential activity.
The method of wherein, carrying out this preferential activity also comprises:
Open this consumption proof and record consumption proof number and the amount of money that this consumption proves, open information to produce the consumption proof; And,
Store this consumption proof and open information, this consumption proof is logined information and this consumption proof is opened information to contact, and judges whether correctly, if then carry out described follow-up preferential activity.
Wherein, the method for operation of this progressive menu comprises:
Select regional information;
By this area's information mid point selection item information; And,
By clicking shop end title in this product item information to obtain this preferential information that should the shop end.
Wherein, this user's request end is a set-top-box system (Set Top Box, STB) or Web TV (IP-TV) or with selecting TV (Movie on Demand, MOD).
Wherein, this communication terminal is set by this user's request end or is existed with predetermined manner.
As mentioned above, by the invention provides facility, easily operating and suit interactive media service system and the method thereof of consumer demand, can improve the wish of TV user consumption particular commodity, and provide new competitively priced distribution platform to the shop end.
Description of drawings
Fig. 1 a is the first pass figure of the interactive media service method of the embodiment of the invention.
Fig. 1 b is the second flow chart of the interactive media service method of the embodiment of the invention.
Fig. 2 is the preferential activity flow chart of the interactive media service system of the embodiment of the invention.
Fig. 3 is the structure chart of the interactive media service system of the embodiment of the invention.
Fig. 4 a, Fig. 4 b, Fig. 4 c, Fig. 4 d, Fig. 4 e, Fig. 4 f are the progressive menu processing figure of the embodiment of the invention.
Fig. 5 is the user's request process chart of the embodiment of the invention.
Fig. 6 is the application schematic diagram of the embodiment of the invention.
Among the figure: 300: the user's request end, 310: progressive menu, 311: regional information, 312: product item information, 3121: the first product item information, 3122: the second product item information, 313: shop end title, 320: preferential information, 330: interactive media platform, 331: shop end data bank, 332: consumption proof login information, 340: the news in brief distribution platform, 350: communication terminal, 351: preferential news in brief, 352: authentication code, 360: the shop end, 361: the authentication information, 362: the consumption proof is opened information, 400: the phone number input field, 410: invoice proof login information field, 50: digital cable customers, 51: remote controller, 52: Digital Television, 53: mobile phone, 55: the consumption proof, 60: the service system server, 61: telecommunication operator, 62: with selecting TV box.
Embodiment
See also Fig. 1 a, interactive media service method comprises:
S111: in the user's request end, show progressive menu;
S112: click the preferential information of corresponding shop end by progressive menu, to send user's request;
S113: transmit preferential news in brief to the communication terminal of being set by this user's request end by receiving and differentiating this user's request, and the certified transmission information is to the shop end; And,
S114: preferential news in brief and authentication information are connected.
Wherein, the user's request end can be a set-top-box system (Set Top Box, STB), Web TV (IP-TV) or with selecting TV (Movie on Demand, MOD).Preferential information can be existed by the mode of digital coupons.
See also Fig. 1 b, interactive media service method specifically comprises:
S121: set up shop end data bank to store preferential information;
S122: show that progressive menu is in the user's request end;
S123: click the preferential information of corresponding shop end to send user's request by progressive menu;
S124: transmit preferential news in brief to the communication terminal of being set by this user's request end by receiving and differentiating user's request, and the certified transmission information is to the shop end;
S125: setting authentication code in this preferential news in brief; And,
S126: this authentication code and authentication information are connected.
See also Fig. 2, the preferential activity flow process of the embodiment of the invention comprises:
S21: consume to obtain the consumption proof by this preferential news in brief;
S22: consumption proof number and the amount of money of inputting this consumption proof prove the login information to produce consumption in this user's request end;
S23: store consumption proof login information;
S24: open consumption proof number and the amount of money of consumption proof and record consumption proof, open information to produce the consumption proof;
S25: store this consumption proof and open information;
S26: contact consumption proof open information and consumption proof login information and judge whether correct, if, then carry out step S28, if not, then carry out step S27;
S27: abandon preferential activity; And,
S28: carry out follow-up preferential activity.
See also Fig. 3, Fig. 4, Fig. 5 and Fig. 6, as shown in Figure 3, interactive media service system comprises user's request end 300, interactive media platform 330, news in brief distribution platform 340, communication terminal 350 and shop end 360.User's request end 300 provides progressive menu 310 clicking the preferential information 320 of corresponding shop end 360, and the action by clicking preferential information 320 of 330 of interactive media platforms is to send user's request.After 340 receptions of news in brief distribution platform and the differentiation user's request, transmit preferential news in brief 351 and authentication information 361.Communication terminal 350 receives this preferential news in brief 351, and shop end 360 receives authentication information 361.Communication terminal 350 is manually set in progressive menu 310 by user's request end 300 or is set with a predetermined manner.It is worth mentioning that, preferential news in brief 351 also comprises authentication code 352, to contact this authentication information 361.Interactive media platform 330 also can comprise shop end data bank 331 storing preferential information 320, and for these user's request end 300 accesses, and in progressive menu 310, show.User's request end 300 can be Digital Television 52.
Wherein, the shop end 360 preferential news in brief 351 of contact and authentication information 361 are to provide relevant preferential service.Progressive menu 310 also comprises regional information 311, product item information 312 and shop end title 313.User's request end 300 can be set-top-box system (Set Top Box, STB) or Web TV (IP-TV) or with selecting TV (Movie on Demand, MOD).
In addition, user's request end 300 input consumption proof login information 332, and be stored in the interactive media platform 330, shop end 360 produces the consumption proof and opens information 362, wherein consumption proof login information 332 is opened information 362 with this consumption proof and is contacted, carrying out follow-up preferential activity, this preferential activity can be prize drawing, draw a lottery or the bonus mode such as count gives or accumulative total.
But preferential news in brief 351 free downloads or by the registrant of user's request end 300 download of paying.Download time and the shop end 360 actual consumption stroke counts that strike a bargain also can be stored in the interactive media platform 330, and wherein the end 360 actual consumption stroke counts that strike a bargain in shop can be considered the quantity of consumption proof login information 332.Interactive media platform 330 suppliers can obtain by comparison download time and the actual consumption stroke count that strikes a bargain user's consumption success rate.Preferential information 320 can be existed by the mode of digital coupons (Coupon).
See also Fig. 4 a～4f, among Fig. 4 a, progressive menu 310 provides the relevant option of regional information 311 to digital cable customers 50, in this example regional information 311 can distinguish into A city, B city or, C city, D city or E city etc.See also Fig. 4 b, after the user clicks particular locality, then the first product item information 3121 can in progressive menu 310, occur, choose next demand for the user.Take this figure as example, the first product item information 3121 can be finds pleasure in, eats, lives, buys, when user point is got when eating, be that progressive menu 310 can skip to next picture, please continue ginseng Fig. 4 c, it be various cooking option confession user selection that the second product item information 3122, the second product item information 3122 appear in progressive menu 310, and the user can select with mood and want the food product type of eating.Please continue and consult Fig. 4 d, after the user chooses specific food product type, all kinds of shop end titles 313 that this food product type is provided then occur, the user can select and want the shop end title 313 of having a dinner, and clicks again.
See also Fig. 4 e, the preferential information 320 that correspondence has clicked shop end 360 appears in progressive menu 310 among the figure, in this figure, preferential information 320 is Downloadable preferential news in brief 351, the user can click and download preferential news in brief 351, and in phone number input field 400, squeeze into phone number, from mobile phone 53, obtaining this preferential news in brief 351, and to 360 consumption of selected shop end.Note that the present embodiment only for for example, but in fact relevant phone number user's request end 300 manually input set or be present in the log-on data of user's request end 300 in an acquiescence mode, by news in brief distribution platform 340 (seeing also Fig. 3) direct access.See also Fig. 4 f, when Digital Television 52 users 50 after selected shop end 360 consumption, resulting consumption proof 55 is as example in the present embodiment take invoice.Digital Television 52 users 50 also can be by 410 inputs of the proof of the invoice in the progressive menu 310 login information field, with the foundation as participation preferential activity in the future.Note that the consumption in the present embodiment proves 55, can be the objects of invoice, E-consumer proof list, credit card purchase proof list or other provable Digital Television 52 users 50 and 360 consumption of shop end.
See also Fig. 5, Digital Television 52 users 50 utilize operating with menu in 51 pairs of Digital Television 52 of remote controller, and after clicking the shop end 360 of wanting, send preferential news in brief 351 to the mobile phone 53 of digital cable customers 50, wherein can be produced by user's request end 300 with menu, for example: see through set-top-box system (Set Top Box, STB), Web TV (IP-TV) or with selecting TV (Movie on Demand, MOD), produce progressive menu 310 in Digital Television 52.Digital cable customers 50 can be consumed to this shop end 360 with this preferential news in brief 351, and obtains preferential in this shop end 360.In this example, the transmission cost of this preferential news in brief 351 system is by digital cable customers 50 or by registrant's payment of user's request end 300.In addition, the consumption proof 55 that digital cable customers 50 is taken in shop end 360, digital cable customers 50 can be input into consumption proof number and the amount of money of this consumption proof 55 in the progressive menu 310 of Digital Television 52 through remote controller 51 or other possible modes, and be stored in the service system that the embodiment of the invention provides, carry out preferential activity after 50 days for digital cable customers.In the present embodiment, consumption proof 55 can be invoice, the E-consumer proof is single, the credit card purchase proof is single or the objects of other provable digital cable customers 50 and 360 consumption of shop end.
See also Fig. 6, Digital Television 52 installs additional with selecting TV box (MOD Box) 62, provides digital cable customers 50 with the service of selecting TV (MOD) menu.Digital cable customers 50 by on the remote controller 51 operand word TVs 52 with selecting television menu, and user's request seen through with selecting TV box 62 to be transferred in the service system server 60, after differentiating this user's request content by service system server 60 again, its user's request is transferred to telecommunication operator 61.61 User demands of telecommunication operator are transmitted preferential news in brief 351 in mobile phone 53, and the certified transmission information is to shop end 360.
And the digital cable customers 50 of shop end 360 consumption also can carry out the preferential activity held by interactive media platform 330 (seeing also Fig. 3) dealer or shop end 360 dealers with the consumption proof 55 that shop end 360 is opened.Further specify, establish interactive media platform 330 (seeing also Fig. 3) in the service system server 60.User's request also can comprise the phone number of input in digital subscriber data, the progressive menu 310 and selected shop end 360 information, and action dealer 61 also has news in brief distribution platform 340 (seeing also Fig. 3).Note that above-mentioned all transmission meanss all can be undertaken by various wireless communication modes.
In addition, though this figure uses the MOD system to be example, use the digital television system of interactive media service system of the present invention and method thereof to can be a set-top-box system (Set Top Box, STB), Web TV (IP-TV) or with selecting TV (Movie on Demand, MOD) or other video-signal systems that can be combined with TV.
The above only is for example, but not is restrictive explanation.Anyly do not break away from spirit of the present invention and category, and to its equivalent modifications of carrying out or change, all should be contained in the accompanying claim.
Claims (15)
1. an interactive media service system is characterized in that, comprises:
The user's request end provides progressive menu so that the preferential information of corresponding shop end to be provided;
Interactive media platform, the action by clicking this preferential information is to send user's request;
The news in brief distribution platform receives and differentiates this user's request, transmits preferential news in brief and authentication information;
Communication terminal receives this preferential news in brief; And,
The shop end receives this authentication information;
Wherein, this shop end should preferential news in brief and this authentication information contact.
2. interactive media service system as claimed in claim 1 is characterized in that, this progressive menu also comprises regional information, product item information and to shop end title that should the shop end.
3. interactive media service system as claimed in claim 1 is characterized in that, this preferential news in brief also comprises authentication code, to relate to this authentication information.
4. interactive media service system as claimed in claim 1 is characterized in that, this interactive media platform also comprises shop end data bank with this preferential information of storage, and for this user's request end access.
5. interactive media service system as claimed in claim 1 is characterized in that, this user's request end comprises set-top-box system or Web TV or with selecting TV.
6. interactive media service system as claimed in claim 1 is characterized in that, this communication terminal is set in described progressive menu by this user's request end or existed with predetermined manner.
7. interactive media service system as claimed in claim 1, it is characterized in that, this user's request end input consumption proof login information, and it is stored in described interactive media platform, this shop end produces the consumption proof and opens information, wherein this consumption proof login information and this consumption prove that opening information contacts, to carry out follow-up preferential activity.
8. an interactive media service method is characterized in that, comprises the following step:
Show progressive menu at the user's request end;
Click the preferential information of corresponding shop end by this progressive menu, to send user's request;
Reception is also differentiated this user's request, transmit preferential news in brief to the communication terminal of being set by described user's request end, and the certified transmission information is to described shop end; And,
Should preferential news in brief and this authentication information connect.
9. interactive media service method as claimed in claim 8 is characterized in that, contacts this preferential news in brief and this authentication information method also comprises:
Setting authentication code in this preferential news in brief; And,
This authentication code and this authentication information are connected.
10. interactive media service method as claimed in claim 8 is characterized in that, also comprises:
Set up shop end data bank to store this preferential information; And,
Choose preferential information in this shop end data bank by this progressive menu.
11. interactive media service method as claimed in claim 8 is characterized in that, also comprises:
Consume to obtain the consumption proof by this preferential news in brief;
Consumption proof number and the amount of money of inputting this consumption proof prove the login information to produce consumption in this user's request end; And,
Store this consumption proof login information, to carry out follow-up preferential activity.
12. interactive media service method as claimed in claim 11 is characterized in that, the method for carrying out this preferential activity also comprises:
Open this consumption proof and record consumption proof number and the amount of money that this consumption proves, open information to produce the consumption proof; And,
Store this consumption proof and open information, this consumption proof is logined information and this consumption proof is opened information to contact, and judges whether correctly, if then carry out described follow-up preferential activity.
13. interactive media service method as claimed in claim 8 is characterized in that, the method for operation of this progressive menu comprises:
Select regional information;
By this area's information mid point selection item information; And,
By clicking shop end title in this product item information to obtain this preferential information that should the shop end.
14. interactive media service method as claimed in claim 8 is characterized in that, this user's request end is a set-top-box system or Web TV or with selecting TV.
15. interactive media service method as claimed in claim 8 is characterized in that, this communication terminal is set by this user's request end or is existed with predetermined manner.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW100120062A TW201251431A (en) | 2011-06-08 | 2011-06-08 | Interactive media service system and method thereof |
| TW100120062 | 2011-06-08 |
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| CN102857803A true CN102857803A (en) | 2013-01-02 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201210066366XA Pending CN102857803A (en) | 2011-06-08 | 2012-03-14 | Interactive media service system and method thereof |
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| TW (1) | TW201251431A (en) |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN1295764A (en) * | 1998-03-27 | 2001-05-16 | 英特尔公司 | Coupon delivery bassed on user preferences |
| US20060090131A1 (en) * | 2004-10-26 | 2006-04-27 | Kumagai Hiroyuki S | Multi-media user terminal for a presentation medium |
| WO2007137611A1 (en) * | 2006-05-31 | 2007-12-06 | Telecom Italia S.P.A. | Method and tv receiver for storing contents associated to tv programs |
| US20080065502A1 (en) * | 2006-09-08 | 2008-03-13 | Diaz Perez Milton | System for online ordering of items of real-time availability from a tv system |
| CN201270519Y (en) * | 2008-05-29 | 2009-07-08 | 徐立斌 | Portable shopping system |
| CN101895722A (en) * | 2009-05-22 | 2010-11-24 | 北京西阁万投资咨询有限公司 | Method and system for acquiring two-dimensional code electronic ticket by using set-top box |
-
2011
- 2011-06-08 TW TW100120062A patent/TW201251431A/en unknown
-
2012
- 2012-03-14 CN CN201210066366XA patent/CN102857803A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1295764A (en) * | 1998-03-27 | 2001-05-16 | 英特尔公司 | Coupon delivery bassed on user preferences |
| US20060090131A1 (en) * | 2004-10-26 | 2006-04-27 | Kumagai Hiroyuki S | Multi-media user terminal for a presentation medium |
| WO2007137611A1 (en) * | 2006-05-31 | 2007-12-06 | Telecom Italia S.P.A. | Method and tv receiver for storing contents associated to tv programs |
| US20080065502A1 (en) * | 2006-09-08 | 2008-03-13 | Diaz Perez Milton | System for online ordering of items of real-time availability from a tv system |
| CN201270519Y (en) * | 2008-05-29 | 2009-07-08 | 徐立斌 | Portable shopping system |
| CN101895722A (en) * | 2009-05-22 | 2010-11-24 | 北京西阁万投资咨询有限公司 | Method and system for acquiring two-dimensional code electronic ticket by using set-top box |
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| Publication number | Publication date |
|---|---|
| TW201251431A (en) | 2012-12-16 |
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Application publication date: 20130102 |