CN102799998A - Method and device for charging advertisement information in webpage - Google Patents

Method and device for charging advertisement information in webpage Download PDF

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Publication number
CN102799998A
CN102799998A CN2012102271386A CN201210227138A CN102799998A CN 102799998 A CN102799998 A CN 102799998A CN 2012102271386 A CN2012102271386 A CN 2012102271386A CN 201210227138 A CN201210227138 A CN 201210227138A CN 102799998 A CN102799998 A CN 102799998A
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weighted value
webpage
duration
seconds
advertisement
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Pending
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CN2012102271386A
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Chinese (zh)
Inventor
郑峰
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Lean Web Software (beijing) Co Ltd
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Lean Web Software (beijing) Co Ltd
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Priority to CN2012102271386A priority Critical patent/CN102799998A/en
Publication of CN102799998A publication Critical patent/CN102799998A/en
Pending legal-status Critical Current

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Abstract

The invention provides a method and device for charging advertisement information in a webpage. The method comprises the following steps: obtaining the duration displayed in each area of the webpage in real time by a script program of the webpage, wherein the webpage comprises multiple areas bearing advertisement information; obtaining a first weight value of a corresponding area according to the duration; and obtaining the charging information of the advertisement information born by the area according to the first weight value. The device comprises a first module and a second module, wherein the first module is used for obtaining the duration displayed in each area of the webpage in real time based on the script program of the webpage and obtaining the first weight value of the corresponding area according to the duration, wherein the webpage comprises multiple areas bearing advertisement information; and the second module is used for obtaining the charging information of the advertisement information born by the area according to the first weight value. The invention provides an individualized charging mode which can accurately measure whether the advertisement information is displayed and measure the attention of the browser to the advertisement information and can prevent the advertisement not shown on the screen from being charged.

Description

The charging method of advertising message and device in the webpage
Technical field
The present invention relates to the computer technology and web-information technology field, relate in particular to the charging method and the device of advertising message in a kind of webpage.
Background technology
In Internet advertising charging method technical field; Adopt different charging methods to charge mostly to different classes of advertisement; Mainly contain by effect and charge, charge etc., charge by showing that what be primarily aimed at is that those just can see that through browse advertisements itself series advertisements of advertisement main contents designs by the number of clicks charge with by showing.
At present, for by showing the method for chargeing, be to formulate Freight Basis according to the appearance position of advertisement on webpage, the position directly determines expense.Specifically, be that each has been confirmed that the advertising message to be showed that the position occurs is embedded into corresponding position in the webpage development program, when webpage was opened, advertisements all on the webpage were chargeed.
Obviously; The method that this charge mode adopted is too simple, personalized not enough, weigh the precision whether advertising message showed not high, can't weigh the viewer to the attention rate of each advertising message even advertisement occurs and do not appear at the situation of but still being chargeed on the screen.
Summary of the invention
Defective to above-mentioned prior art; The present invention provides the charging method and the device of advertising message in a kind of webpage; Be used to improve the precision that advertising message is showed, quantize the attention rate of viewer to advertising message, the situation of avoiding advertisement not appear at but being chargeed on the screen takes place.
The charging method of advertising message in a kind of webpage provided by the invention, this method comprises:
The shell script of webpage obtains the duration that each zone of webpage is showed in real time, and webpage comprises a plurality of zones that carry advertising message;
According to duration, obtain first weighted value of corresponding region;
According to first weighted value, the charge information of the advertising message of being carried in the acquisition zone.
The charging method of advertising message also comprises in the aforesaid webpage:
The shell script of webpage obtains mouse each regional position and stop duration on webpage in real time;
According to stopping duration, obtain second weighted value of mouse region;
The charge information of the advertising message of being carried in the acquisition zone accordingly, comprises:
According to first weighted value and second weighted value, the charge information of the advertising message of being carried in the acquisition zone.
The charging method of advertising message also comprises in the aforesaid webpage:
Link on the webpage that the shell script real time record mouse of webpage is clicked;
According to the number of times of click link, obtain respectively to link the 3rd weighted value of affiliated area;
The charge information of the advertising message of being carried in the acquisition zone accordingly, comprises:
According to first weighted value, second weighted value and the 3rd weighted value, the charge information of the advertising message of being carried in the acquisition zone.
The present invention also provides the message accounting of advertising message in a kind of webpage, and this device comprises:
First module is used for obtaining the duration that each zone of webpage is showed in real time based on the shell script of webpage, and webpage comprises a plurality of zones that carry advertising message, and according to duration, obtains first weighted value of corresponding region;
Second module is used for according to first weighted value, the charge information of the advertising message of being carried in the acquisition zone.
The charging method of advertising message and device in the webpage provided by the invention; Mainly come the personalized expense of confirming each advertisement on the webpage through first weighted value, second weighted value and the 3rd weighted value that obtains each advertisement region on the webpage in real time; Whether accurately weigh advertising message is showed; Can also weigh the attention rate of viewer to advertising message according to first, second, third weighted value, the situation that more can avoid advertisement not appear at but being chargeed on the screen takes place.
Description of drawings
Fig. 1 is the flow chart of steps of the charging method embodiment of advertising message in the webpage provided by the invention;
Fig. 2 is advertisement and the structure of web page synoptic diagram that is connected of being loaded with provided by the invention;
Fig. 3 is the message accounting example structure synoptic diagram of advertising message in the webpage provided by the invention;
Embodiment
Specify the charging method and the device of advertising message in a kind of webpage that the embodiment of the invention provides below in conjunction with accompanying drawing.
Fig. 1 is the flow chart of steps of the charging method embodiment of advertising message in the webpage provided by the invention, and is as shown in Figure 1, and the step of charging method comprises:
Step 110: the shell script of webpage obtains the duration that each zone of webpage is showed in real time, comprises a plurality of zones that carry advertising message on the webpage;
Because the content of existing webpage is many, so its page is long, display commonly used can not be presented at its content on one screen usually fully, during content after in needing browsing page, leaning on, usually need spur scroll bar.For the webpage that carries advertising message too, several advertisements of carrying in the webpage are distributed in each diverse location of webpage, when needs are browsed the advertisement that is positioned at below the webpage, also need the webpage scroll bar be rolled to the screen below.The webpage that the embodiment of the invention will carry advertising message is divided into different zones, and the preferred mode of average division that adopts is carried out five equilibrium with webpage, and the page script program is obtained the duration that each zone of webpage is showed in real time on display screen.Above-mentioned page script program preferably adopts the JavaScript shell script.
Fig. 2 is advertisement and the structure of web page synoptic diagram that is connected of being loaded with provided by the invention.As shown in Figure 2, the webpage W that carries advertising message is divided into 5 zones, is respectively A1, A2, A3, A4 and A5.This webpage has carried advertisement 1, advertisement 2, advertisement 3, advertisement 4, advertisement 5, advertisement 6, advertisement 7, advertisement 8 and advertisement 9 totally 9 advertising messages, and is distributed in the zones of different of webpage W.Wherein, advertisement 1, advertisement 2 and advertisement 3 are distributed among the regional A1, and advertisement 4 is distributed among the regional A2 with advertisement 5, and advertisement 6 is distributed among the regional A3 with advertisement 7, and advertisement 8 is distributed among the regional A4, and advertisement 9 is distributed among the regional A5.The info web that includes also certain in each web page area links; Be connected to link 20, link 21, link 22 and link 23 like the info web chain that comprises among the regional A1; Comprise link 24, link 25 among the A2 of zone and link 26; Comprise link 27 and link 28 among the A3 of zone, comprise link 29, link 30 among the regional A4 and link 31, comprise link 32, link 33 among the regional A5 and link 34.
When this webpage W was opened by page viewers, the shell script of webpage just began to obtain in real time the regional A1, A2, A3, A4 and the A5 that carry advertisement 1-advertisement 9 and is illustrated in the duration on the display screen.
Step 120:, obtain first weighted value of corresponding region according to the duration that is obtained;
Be illustrated in first weighted value that duration on the display screen obtains regional A1, A2, A3, A4 and A5 according to the above-mentioned regional A1, A2, A3, A4 and the A5 that carry advertisement 1-advertisement 9 that obtains.For example, when regional A1, A2 and A3 show on display screen simultaneously, when A4 and A5 were not shown, the time span that is shown according to regional A1, A2 and A3 was distributed identical first weighted value for it.And the regional A4 and the A5 that are not revealed, because its duration that is shown is that 0 first weighted value is 0.
Step 130: according to first weighted value that obtains, the charge information of the advertising message of being carried in the acquisition zone.
First weighted value that is obtained according to above-mentioned zone A1, A2 and A3; The advertisement 1 of being carried among the A1 of zone, advertisement 2 and advertisement 3 obtain the advertisement charge information; The advertisement 4 of being carried among the A2 of zone obtains the advertisement charge information with advertisement 5; The advertisement 6 of being carried among the A3 of zone obtains the advertisement charge information with advertisement 7, and the advertisement that regional A4 and A5 carried 8 and advertisement 9 that are not revealed, because first weighted value is 0 and does not charge.。
The charging method of advertising message in the webpage in sum; Adopt the shell script of webpage to obtain the duration that each zone of webpage is showed in real time; Obtain first weighted value of each web page area; Be that charge information is calculated in each advertisement in the webpage according to this first weighted value again, the charge information of visible each advertisement is personalized, and whether this weighted value can accurately be weighed each advertising message and showed; The situation of having avoided advertisement not appear at but being chargeed on the screen takes place, and can also weigh the attention rate of viewer to advertising message.
Further, on the charging method basis of advertising message, the shell script of webpage obtains mouse each regional position and stop duration on webpage in real time in above-mentioned webpage; According to stopping duration, obtain second weighted value of mouse place web page area; The charge information of the advertising message that obtains accordingly to be carried in the zone comprises: first weighted value and second weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
For example, when the viewer is interested in a certain information among the regional A2, when webpage stops to roll, be A1, A2 and A3 by the zone of screen display, mouse rests in the link 28.At this moment, the zone that the page script program gets access to place, mouse stop place is A2, and duration and mouse that posting field A1, A2 and A3 are showed stop duration.The duration of being showed according to these three zones is that regional A1, A2 and A3 distribute first weighted value; Is that regional A2 distributes second weighted value according to mouse at the duration that regional A2 stops; So the charge information of the interior advertisement 4 of regional A2 and 5 confirms that by first weighted value and second weighted value charge information of advertisement is confirmed by first weighted value in A1 and the A3.
Further, the link on the webpage clicked of the shell script real time record mouse of webpage; According to the number of times of click link, obtain respectively to link the 3rd weighted value of affiliated area; Accordingly, the charge information of the advertising message of being carried in the acquisition zone comprises: first weighted value, second weighted value and the 3rd weighted value, the charge information of the advertising message of being carried in the acquisition zone.
For example, when the viewer to regional A2 in link 28 information interested and when clicking, when webpage stops to roll, be A1, A2 and A3 by the zone of screen display, mouse stays in link 28 behind the clickthrough.At this moment; The zone that the page script program gets access to link 28 places of being clicked is A2; And be the connection nearest apart from advertisement 7, the zone that gets access to place, mouse stop place simultaneously is A2, and duration and mouse that posting field A1, A2 and A3 are showed stop duration.The duration of being showed according to these three zones is that regional A1, A2 and A3 distribute first weighted value, is that regional A2 distributes second weighted value according to mouse at the duration that regional A2 stops, and is distributed three weighted value by number of clicks for the said regional A2 of link according to link 28.Because by the link 28 clicked are nearest connections of advertisement 7 in the distance areas A2; Therefore the charge information of advertisement 7 is confirmed by first weighted value, second weighted value and the 3rd weighted value jointly in the regional A2; The charge information of other advertisement in the A2 of zone confirms that by first weighted value and second weighted value charge information of advertisement is confirmed by first weighted value in regional A1 and the A3.
Above-mentioned acquisition first weighted value comprises particularly:
If 10 seconds >=duration >=5 second, said first weighted value is 1;
If 15 seconds >=duration>10 seconds, said first weighted value is 2;
If 20 seconds >=duration>15 seconds, said first weighted value is 3;
If 25 seconds >=duration>20 seconds, said first weighted value is 4;
If duration>25 seconds, said first weighted value is 5.
Particularly; After webpage W is opened by the viewer; The shell script of webpage just begins to obtain in real time the regional A1, A2, A3, A4 and the A5 that carry advertisement 1-advertisement 9 and is illustrated in duration Td1, Td2, Td3, Td4 and Td5 on the display screen; Obtain its corresponding first weighted value Fd1-Fd5 according to this duration zone A1, A2, A3, A4 and A5, if 10 seconds >=Tdi >=5 second, then the first weighted value Fdi of regional Ai is 1; If 15 seconds >=Tdi>10 seconds, then the first weighted value Fdi of regional Ai is 2; If 20 seconds >=Tdi>15 seconds, then the first weighted value Fdi of regional Ai is 3; If 25 seconds >=Tdi>20 seconds, then the first weighted value Fdi of regional Ai is 4; If Tdi>25 seconds, then the first weighted value Fdi of regional Ai is 5.According to this first weighted value Fd; The advertisement 1-advertisement 9 of being carried in zone A1, A2, A3, A4 and the A5 obtains its corresponding charge information; Advertisement 1-advertisement 3 in the A1 of zone obtains its first weighted value Fd1 that charges; Advertisement 4 in the A2 of zone obtains its first weighted value Fd2 that charges with advertisement 5, and the advertisement in other zone is repeated no more at this by that analogy.
Above-mentioned acquisition second weighted value comprises particularly:
If 10 seconds >=duration >=5 second, said second weighted value is 5;
If 15 seconds >=duration>10 seconds, said second weighted value is 10;
If 20 seconds >=duration>15 seconds, said second weighted value is 15;
If 25 seconds >=duration>20 seconds, said second weighted value is 20;
If duration>25 seconds, said second weighted value is 25.
The shell script of webpage also obtains the position of mouse regional A1, A2, A3, A4 and A5 on webpage W in real time and stops duration Tm; Judge the regional Ai at its place according to the mouse stop place; Obtain the second weighted value Fm according to this stop duration, if 10 seconds >=Tm >=5 second, the second weighted value Fm is 5; If 15 seconds >=Tm>10 seconds, the second weighted value Fm is 10; If 20 seconds >=Tm>15 seconds, the second weighted value Fm is 15; If 25 seconds >=Tm>20 seconds, the second weighted value Fm is 20; If Tm>25 seconds, the second weighted value Fm is 25.The advertisement of being carried in the region, mouse stop place accordingly obtains its corresponding charge information.
In sum; Because the page script program of this method is obtained mouse each regional position and stop duration on webpage in real time; And be that each advertisement on the webpage distributes different weights to charge based on stopping duration; Near those ratios mouse are big away from the charge information weights of mouse in the feasible advertisement that is shown, and can embody the attention rate of viewer to advertising message from the charging weights, and it is personalized more to charge.
The 3rd weighted value comprises particularly:
If number of times=1 or 2 time, said the 3rd weighted value is 10;
If number of times>2 times, said the 3rd weighted value is 20.
The shell script of the webpage also webpage W that clicked of real time record mouse is gone up the link number of times in regional A1, A2, A3, A4 and the A5; Clicked link i like the viewer; The shell script of webpage judges that link i affiliated area reaches advertisement nearest with it in this zone behind the link i that the record viewer clicks.The total degree C of the link of being clicked according to each zone is this region allocation the 3rd weighted value Fc, if number of times C=1 or 2, the three weighted value Fc are 10; If number of times C>2, then the 3rd weighted value Fc is 20.The advertisement 1-advertisement 9 of being carried in regional accordingly A1, A2, A3, A4 and the A5 obtains its corresponding charge information.If the viewer has clicked the interior link 20 of regional A1 and 23 respectively 1 time; Then because the interior advertisement 1 of link 20 distance areas A1 is nearest; Therefore the 3rd weights Fc of advertisement 1 is 10; Because advertisement 2 is nearest in the link 23 distance areas A1, so the 3rd weights Fc of advertisement 2 is 10, the 3rd weights Fc of other advertisement is 0.
In sum; Because the shell script of this method webpage is the link on the webpage clicked of real time record mouse also; The charging weighted value of each advertisement on the webpage is distinguished in the further refinement of the number of times of being clicked according near the link the advertising message, makes the charging weighted value of the high advertisement of attention rate high, makes those low even be 0 from the weights of viewer's sight line advertisement far away comparatively speaking; It is more accurate to the charging of each advertisement to make, more science.
The present invention also provides the message accounting of advertising message in a kind of webpage.Fig. 3 is the message accounting example structure synoptic diagram of advertising message in the webpage provided by the invention; As shown in Figure 3, this device comprises first module 11 and second module 12, wherein; First module 11 is used for obtaining the duration that each zone of said webpage is showed in real time based on the shell script of webpage; Said webpage comprises a plurality of zones that carry advertising message, and according to said duration, obtains first weighted value of corresponding region; Second module 12 is used for according to said first weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
Particularly; When the webpage W that carries ad content is opened, regional A1, A2 and A3 show on display screen simultaneously, when A4 and A5 are not shown; The page script program of first module 11 is obtained the duration that regional A1, A2 and A3 are shown in real time in the message accounting; And be that regional A1, A2 and A3 distribute first weighted value according to this duration, and the regional A4 and the A5 that are not revealed, because its duration that is shown is that 0 first weighted value is 0.The said webpage W that is opened comprises a plurality of regional A1, A2, A3, A4 and the A5 that carries advertising message.The charge information of the advertisement of being carried in second module 12 of message accounting this zone of first weighted value acquisition according to above-mentioned zone A1, A2 and A3 repeats no more at this described in the acquisition methods of said first weights such as the claim to a method.It is thus clear that, to have only by the advertisement in the display area can obtain first weighted value and produce charge information, the advertisement of not showed will can not produce charge information.
Further; On the basis of above-mentioned message accounting embodiment; Said first module 11 also is used for obtaining mouse each regional position and stop duration on webpage in real time based on the shell script of webpage, and according to stopping duration, obtains second weighted value of mouse region.Accordingly, said second module 12 also is used for according to said first weighted value and said second weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
Particularly, when the viewer rests on mouse in the link 28 among the regional A2, be A1, A2 and A3 by the zone of screen display.At this moment, the page script program of first module 11 is not only obtained by the displaying duration of display area in real time, also obtains the zone at place, mouse stop place and the duration that mouse stops in this zone in real time.The duration of being showed according to these three zones is that regional A1, A2 and A3 are that regional A2 distributes second weighted value according to mouse at the duration that regional A2 stops also when distributing first weighted value.The charge information of the advertisement that second module 12 will obtain to be carried in this zone according to first weighted value of above-mentioned zone A1, A2, A3 and second weighted value; Repeat no more at this described in the acquisition methods of said second weights such as the claim to a method; Purpose be for the charge information that makes advertisement in the mouse dwell regions more than the not advertisement in the dwell regions of mouse, make charging personalized more.
Further; On the basis of above-mentioned message accounting embodiment; Link on the said webpage that said first module 11 also is used for being clicked based on the said mouse of shell script real time record of webpage; And, obtain respectively to link the 3rd weighted value of affiliated area according to the number of times that said click links; Accordingly, said second module 12 also is used for according to said first weighted value, said second weighted value and said the 3rd weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
Particularly, when the viewer to regional A2 in link 28 information interested and when clicking, when webpage stops to roll, be A1, A2 and A3 by the zone of screen display, mouse stays in link 28 behind the clickthrough.At this moment; The page script program of first module 11 is not only obtained by the displaying duration of display area in real time; Obtain the zone at place, mouse stop place and the duration that mouse stops in real time in this zone; Also obtain in real time simultaneously by the region of clickthrough 28, analyze and the nearest advertisement of this link distance.The duration of being showed according to these three zones is that regional A1, A2 and A3 distribute first weighted value; Is that regional A2 distributes second weighted value according to mouse at the duration that regional A2 stops, and is distributed three weighted value by number of clicks for the regional A2 that link 28 nearest advertisements 7 belong to according to link 28.The charge information of the advertisement that second module 12 will obtain to be carried in this zone according to first weighted value of above-mentioned zone A1, A2, A3, second weighted value and the 3rd weighted value; Be for the advertisement of the charge information that makes near the advertisement the link of being clicked in this purpose that repeats no more described in the acquisition methods of said the 3rd weights such as the claim to a method, make charge information more accurate more than other.
In sum; This message accounting is mainly through obtaining the duration that each zone of webpage is showed in real time; Mouse on webpage each regional position with stop duration, and the link number of times on the webpage clicked of mouse obtains first weighted value, second weighted value and the 3rd weighted value.Thereby can the personalized expense of confirming each advertisement on the webpage, accurately to weigh advertising message and whether showed, and weigh the attention rate of viewer advertising message, the situation that can also avoid advertisement not appear at but being chargeed on the screen takes place.
What should explain at last is: above each embodiment is only in order to explaining technical scheme of the present invention, but not to its restriction; Although the present invention has been carried out detailed explanation with reference to aforementioned each embodiment; Those of ordinary skill in the art is to be understood that: it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, perhaps to wherein part or all technical characteristic are equal to replacement; And these are revised or replacement, do not make the scope of the essence disengaging various embodiments of the present invention technical scheme of relevant art scheme.

Claims (9)

1. the charging method of advertising message in the webpage is characterized in that, comprising:
The shell script of webpage obtains the duration that each zone of said webpage is showed in real time, and said webpage comprises a plurality of zones that carry advertising message;
According to said duration, obtain first weighted value of corresponding region;
According to said first weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
2. method according to claim 1 is characterized in that, also comprises:
The shell script of webpage obtains mouse each regional position and stop duration on said webpage in real time;
According to said stop duration, obtain second weighted value of said mouse region;
The charge information of the advertising message of being carried in the said zone of said acquisition accordingly, comprises:
According to said first weighted value and said second weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
3. method according to claim 2 is characterized in that, also comprises:
Link on the said webpage that the said mouse of shell script real time record of webpage is clicked;
According to the number of times of said click link, obtain respectively to link the 3rd weighted value of affiliated area;
The charge information of the advertising message of being carried in the said zone of said acquisition accordingly, comprises:
According to said first weighted value, said second weighted value and said the 3rd weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
4. method according to claim 3 is characterized in that, said acquisition first weighted value comprises:
If 10 seconds >=duration >=5 second, said first weighted value is 1;
If 15 seconds >=duration>10 seconds, said first weighted value is 2;
If 20 seconds >=duration>15 seconds, said first weighted value is 3;
If 25 seconds >=duration>20 seconds, said first weighted value is 4;
If duration>25 seconds, said first weighted value is 5.
5. method according to claim 3 is characterized in that, said acquisition second weighted value comprises:
If 10 seconds >=duration >=5 second, said second weighted value is 5;
If 15 seconds >=duration>10 seconds, said second weighted value is 10;
If 20 seconds >=duration>15 seconds, said second weighted value is 15;
If 25 seconds >=duration>20 seconds, said second weighted value is 20;
If duration>25 seconds, said second weighted value is 25.
6. method according to claim 3 is characterized in that, said acquisition the 3rd weighted value comprises:
If number of times=1 or 2 time, said the 3rd weighted value is 10;
If number of times>2 times, said the 3rd weighted value is 20.
7. the message accounting of advertising message in the webpage is characterized in that, comprising:
First module is used for obtaining the duration that each zone of said webpage is showed in real time based on the shell script of webpage, and said webpage comprises a plurality of zones that carry advertising message, and according to said duration, obtains first weighted value of corresponding region;
Second module is used for according to said first weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
8. device according to claim 7; It is characterized in that; Said first module also is used for obtaining mouse each regional position and stop duration on said webpage in real time based on the shell script of webpage, and according to said stop duration, obtains second weighted value of said mouse region;
Accordingly, said second module also is used for according to said first weighted value and said second weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
9. device according to claim 8; It is characterized in that; Link on the said webpage that said first module also is used for being clicked based on the said mouse of shell script real time record of webpage, and, obtain respectively to link the 3rd weighted value of affiliated area according to the number of times that said click links;
Accordingly, said second module also is used for according to said first weighted value, said second weighted value and said the 3rd weighted value, the charge information of the advertising message that obtains to be carried in the said zone.
CN2012102271386A 2012-06-30 2012-06-30 Method and device for charging advertisement information in webpage Pending CN102799998A (en)

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CN104166741A (en) * 2014-09-10 2014-11-26 北京国双科技有限公司 Webpage browsing analysis and processing method and device
CN106548362A (en) * 2015-09-17 2017-03-29 阿里巴巴集团控股有限公司 Advertising expenditure settlement method, device and system in application program

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CN101203875A (en) * 2005-03-30 2008-06-18 谷歌公司 Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
US20090319355A1 (en) * 2008-06-18 2009-12-24 Microsoft Corporation Presenting advertisements based on web-page interaction

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101203875A (en) * 2005-03-30 2008-06-18 谷歌公司 Adjusting an advertising cost, such as a per-ad impression cost, using a likelihood that the ad will be sensed or perceived by users
US20090319355A1 (en) * 2008-06-18 2009-12-24 Microsoft Corporation Presenting advertisements based on web-page interaction

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104166741A (en) * 2014-09-10 2014-11-26 北京国双科技有限公司 Webpage browsing analysis and processing method and device
CN104166741B (en) * 2014-09-10 2018-09-18 北京国双科技有限公司 Web page browsing analysis and processing method and device
CN106548362A (en) * 2015-09-17 2017-03-29 阿里巴巴集团控股有限公司 Advertising expenditure settlement method, device and system in application program

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Application publication date: 20121128