CN102685603A

CN102685603A - Method and system for providing user interaction concerned with object in television program

Info

Publication number: CN102685603A
Application number: CN2012100635180A
Authority: CN
Inventors: 吉汉·卡若古; 纳拜瑞简·塞亚爵
Original assignee: Zyray Wireless Inc
Current assignee: Broadcom Corp; Zyray Wireless Inc
Priority date: 2011-03-11
Filing date: 2012-03-12
Publication date: 2012-09-19
Also published as: KR101356028B1; TW201244464A; KR20120104124A

Abstract

The invention relates to a method and system which are applied in a television system and used for providing user interaction concerned with an object in television program. The method and system are shown and/or described by at least one figure and more completely illustrated in claims.

Description

A kind of provide with TV programme in relevant user interaction approach and the system of object

Technical field

The method and system of the user interactions that the present invention relates to a kind ofly to be applied in the television system, is used for providing relevant with the object of ongoing TV programme.

Background technology

Present television system generally can not provide be presented on TV programme in user's standard of the relevant operation (action) of object.Compare the follow-up system that will combine accompanying drawing to introduce of the present invention, other limitation of prior art and drawback are conspicuous for a person skilled in the art.

Summary of the invention

The present invention provides a kind of method and system that the user interactions relevant with ongoing TV programme is provided in television system, and combines at least one width of cloth accompanying drawing to show and/or describe, and in claim, more intactly illustrates.Various advantage of the present invention, various aspects and character of innovation, and the details of the embodiment of institute's example wherein will describe in detail in following specification and accompanying drawing.

According to an aspect of the present invention, a kind of method of the user interactions that is used for providing relevant with the object of the TV programme that appeared is provided, said method comprises:

In television system:

User interface is provided, the user can through the indication of said user interface that will carry out with TV programme that appear in the relevant behavior of object;

Utilize the said user interface that provides, reception that will carry out with TV programme that appear in the relevant user of object specify the user of behavior to import indication;

User based on said reception specifies the user of behavior to import indication at least in part, confirms the relevant behavior of object in that will carry out and the TV programme that appear;

Carry out said definite behavior.

Preferably, the relevant behavior of object in said that will carry out and the TV programme that appear comprise in following any one or a plurality of:

Presentation information give with the TV programme that appear in the relevant user of object;

Carry out with the TV programme that appear in the relevant business transaction of object; And

Initiate with the TV programme that appear in the communicating by letter of the relevant entity of object.

Preferably, said to liking lifeless object.

Preferably, said to as if people and/or lineup in one or both.

Preferably, the relevant behavior of object in said that will carry out and the TV programme that appear comprises, appear be presented on TV programme in the concrete relevant information of said object.

Preferably; The said user interface that provides comprises, in the only part of the TV programme that appeared, provides the user of the relevant behavior of said object that will carry out and said to select; Through said user interface, the user can indicate the relevant behavior of the object in the TV programme that will carry out with appear.

Preferably, the said user that the behavior relevant with said object that will carry out be provided selects, when generally occurring over just said object and appearing in the TV programme that appear.

Preferably, the said user that the behavior relevant with said object that will carry out be provided selects, and generally occurs over just in the part of TV programme of commercial enterprise's patronage relevant with said object that is appeared.

Preferably, the relevant behavior of object in said that will carry out and the TV programme that appeared comprises, carry out with the TV programme that appeared in the relevant business transaction of object.

Preferably, the relevant business transaction of object in said execution and the TV programme that appeared comprises and orders the product relevant with said object.

Preferably, the relevant behavior of object in said that will carry out and the TV programme that appeared comprises, sets up the communication session with the commercial enterprise relevant with said object.

Preferably, the communication session of said foundation and the commercial enterprise relevant with said object comprises, sets up the communication session with the internet website relevant with said object.

Preferably; The said user interface that provides comprises, presents to user's behavior tabulation relevant with said object, selects the behavior that will carry out in user's subordinate act tabulation; Through said user interface, the user can indicate the relevant behavior of the object in the TV programme that will carry out with appear.

Preferably, the said user of the presenting to behavior tabulation relevant with said object comprises, presents to a plurality of nested behavior tabulations of user, and through said tabulation, the user can browse the behavior that will carry out to select, user's behavior that selection will be carried out from said behavior tabulation.

Preferably, the said behavior tabulation that appears comprises the list of entities that can be used for setting up communication session.

According to an aspect of the present invention, a kind of system of the user interactions that is used for providing relevant with the object of the TV programme that appeared is provided, said system comprises:

At least one module is used for carrying out following at least behavior:

User based on said reception specifies the user of behavior to import indication at least in part, confirms the relevant behavior of object in that will carry out and the TV programme that appear; And

Carry out said definite behavior.

Preferably, the relevant behavior of object in said that will carry out and the TV programme that appeared comprise in following any one or a plurality of:

Start with the TV programme that appear in the communicating by letter of the relevant entity of object.

Preferably, said to liking lifeless object.

Preferably, said to as if people and/or lineup in one or both.

Preferably; Through; At least part provides the user of the behavior relevant with object that will carry out to select in the only part of the TV programme that appeared behavior, and said at least one module can be used for user interface; Through said user interface, the user can indicate the relevant behavior of the object in the TV programme that will carry out with appear.

Preferably, said at least one module is used for, and is general only when said object appears in the TV programme that appeared, and provides the user of the behavior relevant with said object that will carry out to select.

Preferably, said at least one module is used for, and is general only in the part of the TV programme that appeared of the commercial enterprise patronage relevant with said object, provides the user of the behavior relevant with said object that will carry out to select.

Preferably, the relevant behavior of object in said that will carry out and the TV programme that appeared comprises, carry out with the TV programme that appeared in the relevant business transaction of said object.

Preferably; Through, part at least, operability present to user's behavior tabulation relevant with said object; But the behavior that wherein said user's subordinate act tabulation selection will be carried out; Said at least one module can be used for providing user interface, and through said user interface, the user can indicate the relevant behavior of said object in the TV programme that will carry out with appear.

Preferably; Through; At least part; Operability present to that the user is a plurality of nested can to browse the behavior tabulation with the behavior of selecting to carry out by the user, said at least one module can be used for presenting to the behavior of the user's behavior that can by user therefrom selected will carry out relevant with said object and tabulates.

Description of drawings

Fig. 1 sketch map various aspects according to the present invention, exemplary television system;

The flow chart of exemplary method Fig. 2 various aspects, that the user interactions relevant with ongoing TV programme is provided according to the present invention;

Fig. 3 according to the present invention various aspects, the flow chart of the exemplary method of the user interactions relevant with ongoing TV programme is provided;

The block diagram of Fig. 4 various aspects, exemplary television set according to the present invention;

The block diagram of Fig. 5 various aspects, exemplary television receiver according to the present invention;

The block diagram of Fig. 6 various aspects, exemplary control device of the tv according to the present invention;

The exemplary module of Fig. 7 various aspects, television system and/or the block diagram of submodule according to the present invention.

Embodiment

Following argumentation will be referred to various communication modules, assembly or circuit.Such module, assembly or circuit generally include the combination (for example, firmware) of hardware and/or hardware and software.Such module also can, for example, comprise computer-readable medium (for example, non-instantaneous medium), said computer-readable medium comprises when being processed device when operation, making processor carry out the instruction of various functional characteristics of the present invention (for example, software instruction).Therefore, only if clearly claim, various aspects of the present invention scope be not limited to the characteristic that specific hardware or the software of module, assembly or circuit are realized.Such as but not limited to; Various aspects of the present invention can be by one or more executive software instructions (for example; Be stored in be prone to lose and/or nonvolatile memory in) processor (for example, microprocessor, digital signal processor, BBP, microcontroller etc.) realize.Also for example, various aspects of the present invention can be realized by application-specific integrated circuit (ASIC) (" ASIC ") and/or other nextport hardware component NextPort.

In addition, following argumentation will be referred to various television system modules (for example, the module of the television system that distributes on the module of television set module, television receiver module, control device of the tv module, user's local television system, the geography, etc.).Should be pointed out that for the clearness on explaining the argumentation in the face of so various modules is divided into such module down.Yet in reality was implemented, the border of various intermodules can be to blur.For example, some or all of in the functional module discussed herein can be shared various hardware and/or component software.For example, some or all of in the functional module discussed herein can be by all or part of realization of sharing of processor of executive software instruction.In addition, can share the various software submodules of carrying out by one or more processors between various software modules.Therefore, only if clearly claim, various aspects of the present invention do not receive various hardware and or component software between the restriction on any border.

Following argumentation also relates to communication network and wherein each aspect.In the argumentation below; Communication network is the communications infrastructure normally; Through the said communications infrastructure; Communication equipment (for example, portable communication device, TV, TV control appliance, TV provider, television programming provider, television receiver, video recording equipment, etc.) can communicate with other system.Such as but not limited to, communication network comprises cable and/or satellite television communications network, cellular communications networks, wireless MAN (WMAN), wireless lan (wlan), wireless personal local area network (WPAN), any family or building communication network, etc.Particular communication networks can, for example, generally have the respective communication agreement, communication equipment can communicate according to said respective communication agreement and communication network.Only if claim like this, the scope of various aspects of the present invention does not receive the feature limits of the particular type of communication network.

In addition, following argumentation will relate to TV programme sometimes.Such TV programme (for example generally include various types of TV programme; TV programme, news program, sports cast, MTV, film, TV series and/or relevant advertisements, then educational programs, live or recorded broadcast TV programme, broadcast/multi broadcast/clean culture TV programme, etc.).Such TV programme can, for example, comprise real-time television broadcast program (or multicast or clean culture TV programme) and/or be stored in the TV programme of the user storage in the subscriber equipment (for example, VCR, PVR etc.).Such television program video content distinguishes over other the non-program video content (for example, electronic program guides, user interface, TV setup menu, exemplary webpage, document, graphics video recreation etc.) that is presented on the video screen.Various aspects of the present invention can; For example in television system; Comprise received television program; The TV programme that present such reception give the user, confirm the one or more objects that it carries out various actions that can be in the TV programme, according to the user import confirm one or more about the object in the TV programme the behavior that will carry out and carry out such one or more behaviors of confirming.

Same, following argumentation will relate to the object in the TV programme sometimes.Such object comprises lived (that is, living) and abiotic (that is, abiotic) object, static and moving object.Such object can, for example, comprise the characteristic of being presented in any various objects in the TV programme.Such object can; Such as but not limited to; Comprise non-life object; For example consumer goods object (for example; General consumer products, clothes, automobile or other vehicle, footwear, jewelry, furniture, restaurant, food, beverage, appliances, electronic component, toy, the art work, cosmetics, recreation vehicle, athletic equipment, safety equipment, computer equipment, communication equipment, books, household are improved product, medicine; Deng), the consumption service object is (for example, with relevant object (for example, sign, poster, leaflet, building, vehicles such as health care service, fitness center, recovery centre, restaurant service, food service, entertainment service, maintenance service, insurance service, financial service, security service, transportation service, shopping service, service of delivering goods, education services, communication service, the service of spending a holiday, lease service, information service, legal services; Deng)), the premises object (for example; Place of business, shop, hotel, signboard, door and window, building, scenic spot, historical place, public place of entertainment, hospital, government buildings, etc.), the object relevant with general service (for example, the object relevant, the object relevant, the object relevant with general government services with emergency services with free transportation, serve relevant object with free entertainment; Deng), the object relevant with the position (for example; Park, scenic spot, street, signboard, guideboard, etc.), etc.Such object can, for example, comprise lived object; For example people's (for example, performer/actress, sportsman, musician, salesman, reviewer, reporter, analyst, host/ceremonial usherette, performers, etc.), animal are (for example; Pig, zoo animal, wild animal; Deng) and plant (for example, flowers and plants, trees, shrub, fruit, vegetables, cactus, etc.).

The Fig. 1 that at first has a talk, this figure is the sketch map of the nonrestrictive exemplary television system 100 of various aspects according to the present invention.Example system 100 comprises TV provider 110.TV provider 110 can comprise that for example, TV network company, CNN, film provide company, News Corp., educational institution, etc.TV provider 110 can be, for example, and the primary source of TV programme (or relevant information).Also for example, TV provider 110 can provide the communication common carrier (for example, CNN, STC Satellite Television Corporation, telecommunications company, data network provider, etc.) of program delivery service.TV provider 110 can provide, for example, and TV programme and non-programme information and/or video content.TV provider 110 can provide, for example, the information relevant with TV programme (for example, information description or other information relevant with the object in the TV programme, with the consumer goods and/or serve relevant commerce and trade information, etc.).TV provider 110 can provide, for example, and some or all of in the information type of here discussing.TV provider 110 can, for example, operate (comprising " when being activated, operating ") with carry out any or all function of here discussing (for example, with exemplary television system 100 in other entity cooperation).

Exemplary television system 100 also comprises third party's programme information and/or service provider 120.Such service provider can provide, for example, and information relevant and/or service with TV programme.Such information comprises; For example; In case describe the object in the program information, in case each information of object in the program of asking just offer user's information user select with TV programme in the relevant behavior of object just be performed operation (for example, business transaction behavior, the communication behavior of (for example, by network entity execution) away from user's local television system; Deng) relevant information, with about the consumer goods of the object in the TV and/or commerce and trade information, the guide information relevant with service, etc.Third party's programme information and/or service provider 120 can provide, for example, and some or all of in the information of here discussing and/or the type of service.Third party's programme information and/or service provider 120 can, for example, operate (comprising " when being activated, operating ") with carry out any or all function of here discussing (for example, with exemplary television system 100 in other entity cooperation).

In various example system schemes; Third party's programme information and/or service provider 120 can, for example, the source of the corresponding consumer goods and/or service is (for example; Commercial enterprise, manufacturer, supplier, retail trader, retailer, industrial and commercial enterprises, internet service, entity shop, etc.).For example, such third party's programme information and/or service provider 120 can corresponding commercial enterprise websites.Also for example; Such third party's programme information and/or service provider 120 can corresponding a plurality of such commercial enterprises (for example; Commercial enterprise, manufacturer, supplier, retail trader, retailer, industrial and commercial enterprises, the consumer goods and/or service ratings company, blog services, protection of consumers' rights and interests service, etc.) information and/or the centralized resource storehouse of user session.

Exemplary television system 100 comprises one or more communication networks (for example, communication network 130).Exemplary communication network 130 comprises any one characteristic in various types of communication networks; TV programme and/or the information relevant with TV programme (for example, confirm and/or describe and/or about the information of the object in the TV programme), with can on said various all types of communication networks, transmit about the relevant information of the business transaction of the object in the TV programme etc.Such as but not limited to; Communication network 130 comprises any one or a plurality of characteristic in following: cable TV network, satellite television network, communication network, general data network, internet, Local Area Network, PAN (PAN), metropolitan area network (MAN), any various dissimilar home networks, etc.

Exemplary television system 100 comprises first TV 140.First TV 140 like this can, for example, comprise the networking capability that makes TV 140 and communication network 130 direct communications.For example, first TV 140 comprises one or more Embedded television receivers or reflector (for example, cable television receiver, satellite television transceiver, internet modem, etc.).For example, first TV 140 comprises one or more recording equipments (for example, being used for record or playback video content, TV programme etc.).First TV 140 can, for example, operate (comprising " when being activated, operating ") to carry out some or all of in the function of discussing here.Such function can comprise, such as but not limited to the behavior relevant with the object in the TV programme of, user interface capabilities, execution (for example, information is provided, promotes business transaction, sets up communication link, etc.).

Exemplary television system 100 comprises first control device of the tv 160.First control device of the tv 160 like this can, for example, operate (comprising " when being activated, operating ") to control the operation of first TV 140.First control device of the tv 160 comprises the characteristic of any various TV control appliances.Comprise special television control appliance, universal remote control, the mobile phone that has television control functionality or PC device, have the characteristic of any personal electronic equipments etc. of television control functionality such as but not limited to, first control device of the tv 160.First control device of the tv 160 can, for example, operate (comprising " when being activated, operating ") to carry out some or all of in the function of this argumentation.In a non-restrictive illustrative property configuration; First control device of the tv 160 comprises and (for example can be used as video screen; Mainly, less important and/or parallel television screen) vehicle-carrying display screen; First control device of the tv 160 can present TV programme and/or about the user interface of the object in the TV programme (for example, represent the consumer goods and/or service object, people, etc.) through said vehicle-carrying display screen.

First control device of the tv 160 (or TV control appliance) can, for example, directly transmit a signal to first TV 140 to control the operation of first TV 140.First control device of the tv 160 also can, for example, (for example be used to send signal; Through communication network 130) be provided to the TV programme (or relevant information) of first TV 140 with control to TV provider 110; Or carry out other transaction (for example, business transaction, general communication transaction, etc.).

With what discuss in detail in the back is that first control device of the tv 160 can be used for communicating with the transmission user interface information with first TV 140 and/or miscellaneous equipment.In addition, be that various aspects of the present invention comprise that the user of optional object of the user in the program and/or the user optional behavior relevant with such object selects with what discuss in detail in the back.Such selection can, for example, by the position on user's pointed at television screen (for example, point to be presented in the lived or abiotic object in the TV programme), utilize cursor to move and/or tabulate/the menu locomotivity, wait and realize.In an exemplary scenario, the user can carry out such sensing in every way, cursor moves and/or tabulate/and menu moves.In such exemplary manner some comprise other moving characteristic that points to and/or utilize such TV control appliance to provide with the TV control appliance.First control device of the tv 160 provides the non-limiting example that can be used to carry out the equipment of such operating user interface by the user.

What will mention in the argumentation below whole is that various aspects of the present invention will be realized by one or more equipment, assembly and/or the module of subscriber's local television system.First TV 140 and first control device of the tv 160 provide the non-limiting example of subscriber's local television system.For example, such subscriber's local television system generally is meant the television related apparatus of this locality that just is positioned at present the television system of being used by the user.For example, when the user was using the television system that is arranged in users home, the subscriber's local television system generally was meant the television related apparatus that constitutes the subscriber household television system.Also for example, when the user was using the television system in a place being positioned at away from user's family (for example, in another family, in the hotel, in office, etc.), the subscriber's local television system generally was meant the television related apparatus that constitutes said place television system.Such subscriber's local television system does not comprise; For example; Usually the TV network infrastructure equipment (for example, cable and/or satellite head end device, cable and/or satellite communication intermediate communication network node (satellite communication intermediate communication network nodes)) the current place of user outside, generally with the current place of user outside the relevant equipment of commercial enterprise and/or generally be present in the outside and the common program source equipment of managing by TV enterprise of user's family.Such entity can communicate with the subscriber's local television system and is connected, and can be regarded as the entity (or " remote end entity ") away from the subscriber's local television system.

Exemplary television system 100 also comprises television receiver 151.Television receiver 151 can, for example, operate (comprising " when being activated, operating ") between TV and/or control device of the tv and communication network and/or information/service provider, communication link to be provided.For example, television receiver 151 is used in 130 of second TV 141 and communication networks, or between second TV 141 and TV provider 110 (and/or third party's programme information and/or service provider 120), through communication network 130 communication link is provided.

Television receiver 151 comprises any one characteristic in various types of television receivers.Such as but not limited to, television receiver 151 comprises the characteristic of cable television receiver, satellite TV receiver etc.Also for example, television receiver 151 comprises the data communication network modulator-demodulator of data network communications (for example, adopt internet, LAN, PAN, MAN, communication network, etc.).Television receiver 151 also comprises, for example, and recording function (for example, performance recording and broadcast etc.).Television receiver 151 can, for example, be that stand-alone assembly (for example, STB) maybe can be integrated any various other television system assembly (for example, TV, video tape recorder, game station, etc.).Television receiver 151 can, for example, operate (comprising " when being activated, operating ") with carry out in the function of this argumentation any one or all.

Exemplary television system 100 comprises second control device of the tv 161.Second control device of the tv 161 like this can, for example, operate (comprising " when being activated, operating ") to control the operation of second TV 141 and television receiver 151.Second control device of the tv 161 comprises any characteristic of various TV control appliances.Comprise special television control appliance, special television receiving control apparatus, universal remote control, the mobile phone that has television control functionality or PC device, have the characteristic of any personal electronic equipments etc. of television control functionality such as but not limited to, second control device of the tv 161.

Second control device of the tv 161 can be used for, and for example, directly transmits a signal to second TV 141 to control the operation of second TV 141.Second control device of the tv 161 can be used for, and for example, directly transmits a signal to the operation of television receiver 151 with control television receiver 151.In addition, second control device of the tv 161 can be used for, for example; (for example send signal; Through television receiver 151 and communication network 130) be provided to the TV programme (or relevant information) of television receiver 151 to TV provider 110 with control, or carry out other transaction (for example, business transaction etc.).Second control device of the tv 161 can be further used for, and for example, receives signal from second TV 141 and/or television receiver 151.Such signal comprises that for example, the information of the optional object of user in TV transmission program, affirmation and/or the description TV programme and/or corelation behaviour and/or any various out of Memory are to the signal of second control device of the tv 161.As nonrestrictive example, second control device of the tv 161 comprises the vehicle-carrying display screen that can be used as TV (for example, main TV, less important TV, parallel television (on vehicle-carrying display screen, presenting the TV programme the same with second TV 141), etc.).In such configuration, second control device of the tv 161 can be used for, for example, be implemented in the function of this argumentation any one or all.

Be that various aspects of the present invention comprise that the user selects optional object of user (for example, with the consumer goods and/or serve relevant object) and/or the user optional behavior relevant with such object in the program with what discuss in detail in the back.Such selection comprises, for example, and the position on user's pointed at television screen (for example, point to and be presented in the lived or abiotic object in the TV programme), utilize cursor to move and/or tabulate/the menu locomotivity, etc.In such scheme, the user can carry out such sensing in every way, cursor moves and/or tabulate/and menu moves.In such exemplary manner some comprise other moving characteristic that points to and/or utilize such TV control appliance to provide with the TV control appliance.Second control device of the tv 161 provides and can be used in reference to the non-limiting example to the equipment of screen position by the user.In addition, in a scheme, second control device of the tv 161 comprises touch-screen, and the position of the tangible such touch-screen of user is to realize such operating user interface.

What will mention in the argumentation below whole and mention in the argumentation to first TV 140 and control device of the tv 160 in front is that various aspects of the present invention can be realized by one or more equipment, assembly and/or the module of subscriber's local television system.Second TV 141, television receiver 151 and second control device of the tv 161 provide the non-limiting example of subscriber's local television system.

Exemplary television system 100 provides unrestriced illustrative basis, is used to discuss various aspects of the present invention.Therefore, only if clearly claim, the scope of various aspects of the present invention does not receive the restriction of any characteristic of exemplary television system 100.

The flow chart of the exemplary method 200 of user interactions Fig. 2 various aspects, that relevant with ongoing TV programme (for example, relevant with object wherein) is provided according to the present invention.Any or all aspect of exemplary method 200 can; For example; One or more equipment (or assembly or module) in subscriber's local television system (for example, any one in as shown in Figure 1 and first TV of discussing before this 140 and/or second TV 141, television receiver 151, first control device of the tv 160 and/or second control device of the tv 161 etc. or a plurality of in) are realized.Also for example; Various aspects of the present invention also can (for example be carried out at the one or more system entitys away from the subscriber's local television system; Through third party's programme information and/or service provider 120, through television programming provider 110, infrastructure component through communication network 130, etc.).

Below argumentation will relate to sometimes be performed with the relevant various actions of object of presenting in user's TV programme of (for example, appearing) with the speed of normal play speed, reduction, halted state etc.The various non-restrictive illustrative property characteristics of the such object in the TV programme provide above.The such behavior relevant with the object in the TV programme comprises various characteristics.The non-limiting example of such behavior is provided now.

Such as but not limited to, exemplary behavior comprise obtain with TV programme in the relevant information of one or more objects and/or present the behavior that such information is given the user.Such information comprises, for example, and about special object and/or be described in the general information of the incident in the TV programme.For example, such information comprises the general information about the information of the one or more team in the competitive sports shown in the TV programme (for example, team member's identity, troop's scoreboard and/or statistics, etc.).Also for example, such information comprises the general information about music is rolled into a ball or other amusement resistance relevant with TV programme organized.Again for example, such information comprise about with TV programme in the general information of the relevant news organization of report.Further for example, such information comprise about with the general information of TV programme or a part of related political party wherein.Also further for example, such information comprise about with the general information of the related environmental protection organization of TV programme.

Also for example, such information comprises the customizing messages about the special object in the TV programme.As stated, such object comprises lived object (for example, personage, performer, musician, performers, sportsman, coach, official, politician, reporter, animal, reviewer, analyst, etc.).In the exemplary scenario about lived object, such special object (object-specific) information comprises the information that particular association is arranged with so lived object.For example, be performer's situation for object, such special object information comprises performer's background information, sheet order information, personal information, bean vermicelli club information, personal website information, social site information, etc.Again for example, be politician's situation for object, such special object information comprises political parties and groups' information, ballot historical information, the information that the position of politician on particular problem is described, contact details etc.Further for example, in an exemplary scenario, a people (or tissue) is to liking the object of news report, and such special object information comprises the information about this people (or tissue).Also further for example; For object is athletic situation, and such special object information comprises contact details to athletic sports statistics, sportsman and/or relevant troop, about the information of the acquisition commodity relevant with sportsman and/or relevant troop, about the information of athletic individual and/or professional resume, information, contact details, sponsor's information, proxy information, management information etc. about the ticket of the performance that obtains to watch sportsman and/or athletic troop.

Also as mentioned above, such object can comprise inanimate objects (for example, the consumer goods, building, terrestrial reference, venue, park, machine, label, vehicle, clothes, food etc.).In such scheme, such special object information comprises the information that particular association is arranged with such inanimate objects.For example; In an exemplary scenario that relates to scenic spot object, park object, museum's object, club's object etc., such special object information comprises address and/or directional information, service time, contact details, admission rate, subscription information and/or other visit information.Relate to have historic significance object (for example; Famous terrestrial reference, historical building or place; Deng) an exemplary scenario in, such special object information comprises the visit information of the historical information of such object, such object, merchandise sales information of such object etc.In the another exemplary scenario of the consumer goods object in relating to TV programme, special object information comprises that the information of the such consumer goods of explanation, the information that indicates the source of such consumer goods, people of explanation obtain the pricing information of the information of the mode of such consumer goods, such consumer goods etc.(for example relating to the consumer service object; The building relevant, signboard, vehicle, uniform, sign etc. with consumer service) an exemplary scenario again in, special object information comprises the information of the information of the consumer service that explanation is such, the information that indicates the source of such consumer service, the price that indicates such consumer service and/or availability, the information that people of explanation obtains such consumer service manner etc.

It should be noted that in various exemplary scenario customizing messages can be used with the general information (for example, with the special object shown in the TV programme clear and definite related information not being arranged) about TV programme.For example, such general information comprise information about television program designing person, about TV programme sponsor's information, about the information of television program transmission company, about the information of content of TV program provider, the information of TV programme etc. is described.

Other non-restrictive illustrative sexual behaviour relevant with the object in the TV programme can comprise and carry out about the relevant behavior of the business transaction of the object in the TV programme.The various non-limiting examples of such business transaction behavior are provided now.

For example, such business transaction behavior comprise order with TV programme in the relevant product (or consumer goods) of object.In the exemplary scenario that relates to consumer goods object, such behavior comprises order (or purchase) consumer goods.Relate to commercial product the relevant object of the producer and/or supplier (for example; Architectural object, signboard object, pictorial trademark, representative, deliver goods truck object etc.) an exemplary scenario in, such behavior comprises with the producer and/or supplier carries out interaction to buy consumer products.In another exemplary scenario that relates to tourism related object (for example, terrestrial reference, venue, park etc.), such behavior comprises and carries out interaction about the tissue of such tourism related object to buy souvenir, purchase admission ticket, reservation etc.In the racer's object in relating to the TV programme of playing competitive sports and/or the another exemplary scenario of troop's object, such behavior comprises the commodity of ordering racer and/or troop.In an exemplary scenario that relates to the musician shown in the TV programme and/or wind band's object, such behavior can provide ordering such musician and/or music that wind band provided.

Again for example, such business transaction behavior comprises (or purchase) service relevant with the object in the TV programme of ordering.Such service can comprise, such as but not limited to, move service, delivery service, shipping service, transportation service, accommodation service, legal services, entertainment service, food and beverage sevice etc.For example; In one exemplary scenario of the racer in relating to the TV programme of playing competitive sports and/or team participating in the contest's object, such behavior comprises the ordering of admission ticket of the competitive sports that relate to identical racer, team participating in the contest and/or venue and/or competitive sports in the future.Also for example, in an exemplary scenario that relates to the hotel's object shown in the TV programme, such behavior comprises the reservation to said hotel.Again for example, in an exemplary scenario that relates to object of transport (for example, aircraft, train, automobile etc.), such behavior comprises buys and/or subscribes transportation service.

Again for example, such behavior comprises definite product and/or service availability.For example; In one exemplary scenario of the object in relating to the TV programme of the corresponding consumer goods; Such behavior comprises the source of the consumer goods that search is such and the product availability information is provided (for example; Source, price, time of delivery etc.) give the user (for example, on the video screen, communicate on the personal computing devices that is connected with said television system, through Email, etc.).Also for example, such behavior further comprises one or more first-selected sources (for example, according to user-defined priority criteria, like minimum price, the fastest time of delivery, immediate source etc.) of the consumer goods that search is such.

Again for example, such behavior comprises search examination (or evaluation) information.For example; Relating to the consumer goods and/or serving in the exemplary scenario of the object in the relevant TV programme; Such behavior comprises the various consumer goods and/or the service evaluation database of search examination information; Said examination information then be provided to the user (for example, on the video screen, communicate on the personal computing devices that is connected with said television system, through Email, etc.).

Other non-restrictive illustrative sexual behaviour relevant with the object in the TV programme comprises, with (for example, network service) the relevant behavior of carrying out about the object in the TV programme of communicating by letter.The various non-limiting examples of such communication behavior are provided now.

For example, such communication behavior comprises execution business transaction communication.For example, such behavior comprise start with the TV programme that appeared in the relevant entity (for example, commercial enterprise) of object communicate.For example, such behavior comprise set up with about the supplier's of the consumer goods of said object and/or service communication session (for example, through data network, through communication network, through TV network etc.).In such exemplary scenario, such behavior comprises the communication session of setting up the internet website relevant with said object and/or people.

Also for example, such communication behavior comprises the communication session of setting up with one or more network information databases, and such network information database comprises one in the consumer goods relevant with said object and/or service or both information.Such information database can comprise; For example, the website of the commercial enterprise of the consumer goods and/or service evaluation website, production and/or the supply consumer goods relevant and/or service with said object, with certain consumer products vary and/or serve relevant government regulation website, the website of consumer advocate etc.

Again for example, such communication behavior comprise set up with about a people's of corresponding said object the website and/or the communication session of social network sites.For example, such behavior comprises that foundation connects with performer's social network sites, musician's website, the website of team participating in the contest, the ticket agent's of venue etc. internet.

Again for example; Such communication behavior also comprises the communication session of foundation and people and/or automated system, and the performers in such people and/or automated system and the TV programme, television programming source, TV programme sponsor, TV broadcast network provider etc. are relevant.

Such communication behavior can comprise, for example, the fill order is to (for example, Email, put up etc.) and/or two-way (for example, online chatting, voice call, video calling etc.) communication.In addition, such communication behavior can comprise, for example, carries out the communication of on various media (for example, wired and/or wireless medium, qualification and/or non-limiting optical medium etc.).As stated, such communication behavior comprises and communicates with people's (for example, performers, technical support personnel, order support staff, common customer support staff etc.) and/or communicate with the system of automation.

Above-described exemplary behavior is relevant with object in the TV programme, only is exemplary with nonrestrictive.Therefore, only if explicit state, the scope of various aspects of the present invention does not receive the restriction of the characteristic of so exemplary behavior.

As what below will discuss, the various actions relevant with the object in the TV programme are available in whole TV programme, and are also only available in the part in TV programme.In addition, with TV programme in the relevant behavior of each different objects can the different various piece in TV programme can use.(for example, such different various pieces can be identical, visibly different or partly overlapping).

For example, only when object appeared in the TV programme that appeared, the one or more behaviors relevant with the said object in the program were only executable.As non-limiting example, comprise that the behavior of the information of obtaining the performer is available only in the scene that this performer occurred.Also for example, the behavior that comprises the descriptive information of the consumer goods object that provides in the TV programme is available when said object just is being presented in the TV programme only.Again for example, the behavior relevant with the sportsman who participates in competitive sports only performed and/or is being available on screen the time as such sportsman.

Again for example; The behavior relevant with the consumer goods in the TV programme and/or service object maybe be only by with the related commercial enterprise of said object (for example; Manufacturer, retailer or other source, importer; Deng) in the part of TV programme of patronage (for example, time window, fragment etc.) be available.For example, in an exemplary scenario, a commercial enterprise has supported the first half of TV programme, with relevant behavior possibly only be effective in such the first half about the special object of this commercial enterprise.

In another exemplary scenario, possibly during the broadcast of this television commercial, be available only with the consumer goods and/or relevant one or more behaviors of service object in being depicted in television commercial.Such availability possibly be; For example, strictness is (for example, only strict available during the broadcast of television commercial; Do not have other exception) or general (for example; Available during the broadcast of television commercial, also possibly have flexibility at least to a certain degree) also available in the less relatively buffer time of television commercial.In a such scheme; Available behavior possibly be confined to general behavior relevant with said television commercial during the broadcast of such commercial advertisement, and the behavior relevant with the non-commercialization object partly in appearing at TV programme is unavailable during the broadcast of television commercial.For example, comprise that the behavior that provides about the performer's in the TV programme information possibly be disabled during the broadcast of patronage television commerceization.

As stated, some behaviors possibly be available in the part of TV programme only, and other behavior relevant with the object in the TV programme maybe be available all along in whole TV programme.Also for example, possibly in the whole reproduction time of TV programme, be available with the relevant behavior of tissue (for example, sports team, TV network, film company, manufacturer etc.) about TV programme.

As stated, some behaviors possibly be available in the part of TV programme only, and other behavior possibly be available in the whole reproduction time of TV programme.Therefore, only if explicit state, the scope of various aspects of the present invention does not receive the restriction of characteristic of the availability of such behavior.

For example, exemplary method 200 begins to carry out in step 205.Exemplary method 100 can respond a variety of causes and/or condition are begun to carry out, and the non-limiting example of exemplary method is provided now.For example; The response user command; The beginning of exemplary method 200 carried out; Response shows that the user about the TV programme of current broadcast and/or the object shown in the TV programme (for example hopes to carry out; With the consumer goods and/or serve relevant object) behavior Any user input, reset or switch on, respond and show that being desirable to provide object and/or behavior selection function imports, responds the affirmation of user or subscriber's installation (object and/or behavior selection function will be provided to said user or subscriber's installation), the reception that responds the TV programme that comprise optional object of user and/or behavior and/or broadcast, response user to the payment of expense etc. to user's user based on TV and/or television receiver and/or control device of the tv, etc.

In a non-restrictive illustrative property scheme; The execution of method 200 is to be caused by user's input; Such user input can comprise, for example, press the button on the remote controller, touch or press with television system communicate by letter the button of the personal electronic equipments that is connected, on user's touch display screen ad-hoc location, user's touch display screen (for example; The display screen of TV, television receiver, control device of the tv etc.) any position, etc.

Exemplary method 200 comprises, for example in step 220, user interface is provided, through such user interface user can indicate with the TV programme of being play in the relevant behavior that will carry out of object.Step 220 comprises the user interface that provides so in every way, and the non-limiting example of such user interface is provided now.For example, such user interface is included in the graphic user interface (GUI) that display screen (for example, display screen of tv display screen, television receiver display screen, control device of the tv display screen, personal computing devices etc.) is presented to the user.Note; Step 220 comprises, presents such user interface on the display screen identical with the display screen that presents TV programme, or appear such user interface on different display screens (for example; On the display screen of TV control appliance, and TV programme are presented on the display screen of TV).

Step 220 comprises, for example, presents to the tabulation of the object in user's TV programme and/or the tabulation of at user option corelation behaviour.The object that is appeared like this and/or the tabulation of behavior can be, and be for example, nested.For example, step 220 at first comprises the tabulation of presenting to the object in user's TV programme, and the user can therefrom select interested object.In order to respond such selection, step 220 comprises the tabulation that presents available behavior again to the user, and so relevant available behavior of object with the user selects can be performed.Similarly, the tabulation of object and/or behavior itself can be nested.Utilize such user interface, the user can browse said tabulation to select the required behavior that will carry out.

Also for example, step 220 is included in the such tabulation (for example, with matrix format) that presents object and each self-corresponding behavior on the single screen.Again for example, step 220 is included in the such tabulation that presents object and/or behavior separately in the gui menu structure.

Comprise in the described user interface of step 220, appear and comprise any above-mentioned object and/or the tabulation of behavioural information.Such as but not limited to, comprise with TV programme in the scheme of the relevant communication behavior of object in, step 220 comprises that the tabulation that presents entity gives the user, utilizes the tabulation of such entity, can set up with TV programme in the relevant communication session of object separately.Step 220 can comprise, for example, presents the information of any above-mentioned communications option.The user then can, for example, select the required communication behavior that will carry out.Step 220 also comprises; For example; Present the relevant communications option of linked groups's (for example, sponsor, admission ticket supplier, charity, producer, team participating in the contest, league matches etc.) general relevant and/or general and TV programme that the user can therefrom select with TV programme.

Also for example, comprise provide with TV programme in a scheme of the relevant information of object in, step 220 comprise submit to TV programme in the tabulation of type of the relevant available information of object separately to the user.In addition, step 220 comprises that the tabulation of submitting the type of info that can be used for particular organization relevant with TV programme and/or enterprise to is to the user.Step 220 can comprise, for example, submits to any above-mentioned information that the information of option is provided.The user then can, for example, select information needed to submit to the user.Step 220 also can comprise; For example; Submit that the user can therefrom select to general relevant and/or generally and about the relevant information of tissue (for example, sponsor, admission ticket supplier, charity, producer, team participating in the contest, league matches etc.) of TV programme option is provided with TV programme.

Again for example, in comprising a scheme of carrying out business transaction, step 220 comprises submits to the tabulation of the relevant behavior of business transaction to give the user, and the relevant relevant behavior of business transaction of such object separately with in the TV programme can be used for carrying out.Step 220 can comprise, for example, submits the information of any above-mentioned business transaction option to.The user then can, for example, select the required business transaction that will carry out.Step 220 also can comprise; For example; Submit that the user can therefrom select to general relevant and/or generally and about the relevant business transaction option of tissue (for example, sponsor, admission ticket supplier, charity, producer, team participating in the contest, league matches etc.) of TV programme with TV programme.

User interface can provide the user interactions that carries out in every way.For example, utilize the special television controller, have personal electronic equipments that carries out mutual function (for example, necessary software application and/or hardware) with such user interface etc., the user can carry out with user interface alternately.For example; (for example utilize TV and/or other display screen different with main tv display screen; The touch-screens of the touch-screen of control device of the tv or other personal electronic equipments, the touch-screen of less important display screen, portable computer or notebook computer etc.), the user can carry out with such user interface alternately.Also for example, the various mobile controlled function (for example, mouse, trackball, arrow button etc.) of user's sensing equipment capable of using (pointing device) (for example, directional beam, light pen etc.) and/or user interface apparatus is carried out with such user interface alternately.

As stated; The specific behavior relevant with the object in the TV programme maybe be only in the part of these TV programme (for example; Only when this object appears in the TV programme that appeared, only in the part of the TV programme of the commercial enterprise patronage relevant with this object, etc.) be available.In such scheme, step 220 can comprise, for example, only when such behavior when being available, presents such object and/or corelation behaviour and supplies the user to select.In addition for example, step 220 comprises, stresses current available object and/or corelation behaviour, still show simultaneously (for example, with quiet, become ash, the mode of postemphasising etc.) current disabled maybe be in available object and/or the corelation behaviour of following certain point.

Moreover as stated, specific behavior possibly be available in whole TV programme.Under these circumstances, step 220 is included in the whole complete TV programme through said user interface provides the user of such behavior to select.

Notice that like what discuss about step 205, step 220 comprises provides user interface with response user input, the bright user of such user input hope with TV programme in relevant object and/or each behavior relevant with such object carry out alternately.Such user's input comprises, for example, presses and initiates this interactive special-purpose control button.Such user's input also comprises, for example, receives user's input through menu structure, and the user can browse to select to initiate such user interactions through said menu structure.Such user input comprises various characteristics (for example, touch display screen, voice command, based on the order of moving etc.).

Usually, step 220 comprises provides user interface, and the user can indicate the relevant behavior of the TV programme with being appeared that will carry out through such user interface.Each non-limiting aspect that such U/I provides has been introduced in the above.Therefore, only if explicit state, the scope of various aspects of the present invention does not receive the restriction of characteristic of the example of any previous introduction.

Exemplary method 220 comprises, for example in step 225, receives (for example, being utilized in the user interface that step 220 provides) and can indicate the user that will carry out relevant with the TV programme that appeared to specify user's input of behavior.Step 225 comprises and receives such user input in every way, and the non-limiting example of such variety of way is provided now.

For example, step 225 comprises, is received in that display screen (for example, display screen of the display screen of the display screen of the display screen of TV, television receiver, control device of the tv, personal computing devices etc.) is presented to user's tabulation and/or the user of menu option imports selection.Such input selects to comprise various characteristics.Such as but not limited to, receive such user and import and select to comprise that receive user's input of pointing to a position on the display screen, such display screen correspondence is submitted to list option, menu option and/or the graphical options that the user is used to select.Also for example, receive such user and import and select to comprise, receive move options or menu (utilize various mobile standards mechanism, as above/following arrow, the next one (next) button, trackball, mouse etc.) with user's input of selecting the desired option.Again for example, receive such user and import and select to comprise, be received in user's input of switching between the graphical options of the object represent in the TV programme and/or relevant behavior therewith, and finally select the user of required object and/or behavior to import.Again for example, receive such user input and comprise, receive by the user and touch required list option, menu option and/or graphical options and the touch-screen input that produces.Further for example, receive such user's input and comprise, receive by the user and utilize voice command to move selectable option and the final phonetic entry of selecting the desired option and producing.

Usually, step 225 comprises, receive (for example, being utilized in the user interface that step 220 provides) can indicate with TV programme in the relevant user that will carry out of object specify user's input of behavior.Therefore, only if explicit state, the scope of various aspects of the present invention is not limited to the characteristic of the ad hoc fashion that receives such user's input.

In step 230, the relevant behavior of the object with in the TV programme that exemplary method 200 comprises definite (for example, being based on user's input that step 225 receives at least in part) will carry out.Step 230 comprises carries out such confirming in every way, introduces the non-limiting example of such variety of way now.

Such as but not limited to, the user interface that provides in step 220 can provide the user to import option (for example, list option, menu option, graphical options etc.), and such user imports option and has the man-to-man relation with the behavior relevant with object that will carry out.In such execution, step 230 can only comprise the behavior that user's input is mapped to the respective user input.

Also for example; In another exemplary scenario; The user interface that provides in step 220 comprises, the user's input that can select the special object in the TV programme is provided and the other user's input that can select the specific behavior relevant with the object of such selection that will carry out is provided.In such exemplary scenario, step 230 comprises the behavior that the information of the information of the object that combines said user's selection and the behavior that said user selects will be carried out with definition.

Again for example, step 230 comprises, confirms that the behavior that previously known can be used for carrying out is still available.In such scheme, for example a behavior no longer is available, and user interface can be refreshed; And carry out flow process and go back to step 220 alternately (for example to do further; Inform the user, user's behavior of specifying no longer is available, and solicits another input from the user).

Usually, step 230 comprises the relevant behavior of the object with in the TV programme that definite (for example, being based on user's input that step 225 receives at least in part) will carry out.Therefore, only if explicit state, the scope of various aspects of the present invention is not limited to the characteristic of any ad hoc fashion of confirming the such behavior that will carry out.

In step 240, exemplary method 200 comprises, carries out determined behavior (behavior of for example, confirming in step 230).Step 240 comprises carries out determined behavior in every way, introduces the non-limiting example of such variety of way now.

For example, comprise obtain with the TV programme that appeared in the relevant information of object and/or said information offered in user's the exemplary scenario, step 240 comprises obtains such information in every way.For example; Step 240 (for example is included as such information search local storage; In an exemplary scenario, before the user expresses the demand of such information and/or before the broadcast in TV programme, the information of the object in these TV programme is downloaded to local system).Also for example, step 240 comprises from one or more remote equipment request information needed (for example, through communication network).In such scheme, step 240 comprises sets up necessary communication link to carry out such request and to receive the return information of responding such request.As stated, such source of object information comprises, the information source relevant with the consumer goods and/or service source, with the persona certa and/or organize relevant information source, the information source relevant with the incident place etc.

In such example, step 240 also comprises provides the information of being obtained to the user.Providing like this can; For example; On the display screen identical, realize (for example, with the mode that covers or mix, substitute TV programme etc.) and/or go up realizing at different display screen (for example, the display screen of control device of the tv and/or personal computing devices) with the display screen of playing TV programme.

Also for example, comprise carry out with the TV programme that appeared in an exemplary scenario of the relevant business transaction of object in, step 240 is included in television system (or any wherein assembly) and produces between the commercial entity of business transaction sets up necessary communication link.For example, step 240 comprises, retrieval is about the network address and the protocol information of the relevant commercial enterprise of the business transaction of selecting with the user, and then utilizes such network address and/or protocol information to initiate and the communicating by letter of system of target commercial enterprise.Step 240 can further comprise, utilizes user interface and user about the business transaction of user's request to carry out alternately (for example, to obtain shipping information, Financial Information etc.).

Again for example, comprise initiate with the TV programme that appeared in the exemplary scenario of communicating by letter of the relevant entity of object in, step 240 comprises initiates required communication.For example, step 240 comprises, the relevant network address and the protocol information of behavior that retrieval and user select, and then utilize such address and/or protocol information communicating by letter with initiation and target destination system (target destination system).

Notice that in various exemplary scenario (for example, aforesaid those), step 240 comprises from the user solicits out of Memory.Such information comprises, for example, is used for user's input information that definition in addition offers user's information, Shipping Address information, Financial Information, contact details, security information etc.

Step 240 comprises carries out determined behavior in every way.Object and/or the behavior selected such as but not limited to, user can be mapped to the specific software routine, and this software program is based on the confirming and carry out of behavior of the user's appointment in the step 230 in step 240.In an exemplary enforcement, the user interface that provides in step 220 is included in the logical links of software routine, and when the user specified the relevant specific behavior of the object with in the TV programme that will carry out, step 240 comprised the link that implements routine.Such software routine comprises, for example, and Web-browser application, Email and/or social networks application program, the specific interface application program (for example, by with such behavior relevant commercial enterprise provide) relevant with specific behavior, etc.

In such software implementation, step 240 comprises that utilization is positioned at the software routine of the local television system of implementation method 200 all the time.In addition, such software routine can be delivered to the system of implementation method 200 with TV program information.In such scheme, said system can store related software routine (under the situation by user's request) during the broadcast of TV programme, and after the broadcast of accomplishing TV programme, abandons such routine.In such mode; For example; Provide the commercial enterprise of the consumer goods object in the TV programme can provide software routine (for example to the system of implementation method 200; In advance and/or with TV programme together), the hope of the business transaction that the hope realization that such system's executing method 200 is expressed with the response user is relevant with consumer goods object.

In addition, in such software implementation, said routine can reside in the middle position (for example, the position of TV provider) of far-end.In such scheme, step 240 comprises, selects to ask the execution to the long-range routine of confirming based on the user of specific behavior.

In another exemplary enforcement; Step 240 comprises; Provide definite user to specify the information of behavior (or user's input) (for example to arrive middle position; Television programming provider), the behavior of one or more service execution user's appointments of such middle position (for example, the user with the local television system that is positioned at the user carries out remote interaction).

Note, the behavior of confirming the term of execution, step 240 comprises the broadcast that suspends TV programme.Perhaps, step 240 can comprise, when TV programme are play with normal mode, carries out said definite behavior.

Usually, step 240 comprises, carry out with TV programme in the relevant said definite behavior of object.Therefore, only if explicit state, the scope of various aspects of the present invention is not limited to the characteristic of any specific mode of implementing such behavior.

In step 295, exemplary method 200 comprises, carries out the operation that continues.The operation of such continuation comprises the characteristic of the operation of the continuation that various differences are all types of, introduces the non-limiting example of the operation of such continuation below.

For example, step 295 comprises the flow process of circulation execution exemplary method 200, and step 220 is confirmed with the user interactions, the behavior that continue and behavior is carried out through getting back to.Also for example; Step 295 comprises carries out other user interactions so that the user further improves the behavior of confirming in step 230 and/or select the said user that step 240 is carried out, and step 295 comprises that the interface connects the user with the behavior confirming to carry out and/or confirm how to carry out such behavior.Again for example, accomplish after one or more behaviors that step 240 is carried out (for example, in a scheme, TV programme are at the term of execution time-out of such behavior), step 295 comprises the normal play of recovering TV programme.

Again for example, step 295 comprises, confirms the deadline in the behavior of step 240 execution.Step 295 comprises, for example, makes such confirming in every way.Such as but not limited to, step 295 comprises that the completion of confirming behavior is at least in part based on clear and definite user command (showing that the user no longer hopes to carry out the user command of such behavior).Also for example, step 295 comprises that the completion of confirming behavior is to remove the relevant information (for example, closing information window and/or other GUI mechanism relevant with the behavior of user's selection) of the behavior with user's selection that is provided based on the user at least in part.Again for example; Step 295 comprises; The completion of confirming behavior be based in part on timer (for example, after information and/or gui interface offer the user, the user last with system interaction after about the object of user's selection etc. under the situation, confirm predetermined amount of time).Further for example; Step 295 comprises; The completion of confirming behavior be fully based on the user command that is used to carry out other behavior (for example, be used to recover the normal tv playing programs user command (if stopping), be used for fast-forward mode play TV programme up to the TV programme of catching up with real-time user command, being used to skip broadcast to real-time user command etc.).Again further for example, step 295 comprises, based on receive information (for example, relevant with the commercial enterprise that participates in business transaction) from the remote server of accomplishing said operation, confirms that the execution of behavior is accomplished.

Usually, step 295 comprises the operation of carrying out continuation.Therefore, only if explicit state, the scope of various aspects of the present invention is not limited to the characteristic of operation of the continuation of any particular type.

Through the method for non-restrictive illustrative property scheme, various aspects of the present invention are provided now.

In first exemplary scenario, the user is watching a hockey tournament (or other competitive sports).User's (for example, in step 220) presses the button relevant with user's hope to carry out and the relevant operation of TV programme (for example, said hockey tournament).System detects user's input, and as response, and system can provide the relevant information of the various objects shown in the hockey tournament that the user can use and/or the tabulation of other operation.Said tabulation comprises with team statistics, team's schedule, admission ticket orders relevant clauses and subclauses; Also comprise with specified point in TV programme each on ice the sportsman (note; But such tabulation real-time update; The carrying out of for example, playing) with the relevant clauses and subclauses of tabulation of the type of such sportsman's available information along with TV programme.The user selects the list of entries relevant with the statistics of watching the goalkeeper of team.System for example receives such user's input, in step 225), and definite user hopes the operation (for example, in step 230) carried out.Then, system is on the picture that on the tv display screen this goalkeeper's statistics is added in said hockey tournament (for example, initiatively cancelling such information up to the user).

In second exemplary scenario, the user is watching a film.The user presses the button relevant with user's hope to carry out and the relevant operation of TV programme (for example, this film).System detects user's input, and as response (for example, in step 220), the tabulation about the information of this film that system can provide that the user can use.Said tabulation comprises with director information, producer information, about a plurality of performer/actress' information separately, about the relevant clauses and subclauses such as information of the residing terrestrial reference of special scenes of shooting.Note, but such tabulation real-time update, for example, based on the renewal of scene, based on the renewal of framework, based on the renewal of rolling time window etc.It shall yet further be noted that mutual the appearing of said tabulation and/or subsequent user can cause TV programme to be suspended.

The user can select the list of entries relevant with specific actors.As response, system provides the tabulation (for example, initiatively cancelling such information up to the user) of different kinds of information and/or other behavior relevant with selected performer on display screen.Said tabulation comprises the tabulation of personal information, sheet order, awards, relevant charities, bean vermicelli club information, the social networks address relevant with this performer etc.User's (for example, in step 225) selects social networks (for example, the Facebook with this performer ^TM) page or leaf in the relevant list of entries of one page.Then, system's (for example in step 240) sets up the webpage session at this performer's social networks page or leaf, and continues to carry out alternately with the user with the common mode relevant with such webpage session.

Then, the user makes indication, hopes to carry out different operation.As response (for example, getting back to step 220), system provides this performer's tabulation to the user once more.This time, the user selects the list of entries relevant with this performer's sheet order.System's (for example, in step 240) then provides this performer's the film and/or the tabulation of relevant awards on display screen.Then, the user can indicate accomplishing alternately of user.As response, system's (for example, in step 295) rotates back into the broadcast (for example, real-time play and/or begin to play from the position of suspending) of this film.For example, this film occur in that part of during the user interactions by record, to be used for recovering movie at the point of interruption.

In the 3rd exemplary scenario, the user is watching a film.The user selects the menu option relevant with hope to carry out and the relevant operation of TV programme (for example, this film).System detects user's input, and as response (for example, in step 220), system can provide the tabulation of user's information available.Said tabulation comprises the relevant clauses and subclauses separately of a plurality of consumer goods in the scene of playing with cin positive film.User's (for example, in step 225) selects the list of entries relevant with certain consumer products vary.As responding (for example, in step 240), system can show the information page of describing the selected consumer goods and the user is provided the Internet link of the said consumer goods of online ordering above that.The user selects in the said Internet link, and system then shows the user interface relevant with selected Internet link (for example, generic web browser, particular user interface of being provided by internet site etc.).System provides communication link between user and commercial enterprise to produce ordering the selected consumer goods again.The user then can indicate and saidly accomplish alternately, and, if the normal broadcast of this film is interrupted, then recover the normal play (for example, in step 295) of this film.

In the 4th exemplary scenario, the user is watching competitive sports.The user depresses the button relevant with user's hope on the control device of the tv to carry out the operation relevant with the competitive sports TV programme.For example, such operation can comprise that the user hopes to check all sportsmen's (for example, all sportsmen of a ground, all sportsmen on the court, all sportsmen on ice etc.) of present participation match information separately.As the response to such user input, step 220 provides such information to the user, and also can make the user can carry out other operation (for example, about sportsman, team participating in the contest, venue etc.).About providing such information to the user, step 220 can comprise, for example, sportsman's name and/or other player information is covered on the sportsman who shows on the screen.

Realize in any one or a plurality of assembly (or equipment) that exemplary method 200 can be in user's local television system.For example, method 200 (or part wherein) can be carried out in TV.For example; Method 200 (or part wherein) can television receiver (for example, separate cable and/or satellite TV receiver (or STB), have the television receiver function digital video recorder, have the game station of television receiver function etc.) in realize.Again for example, method 200 (or part wherein) can control device of the tv (for example, special TV or entertainment systems remote controller, have television control functionality personal electronic equipments etc.) in realize.Again for example, method 200 can realize in any combination of user's local television system assembly.For example; In a non-restrictive illustrative property scheme; One or more modules of TV can be used for execution in step 220 and 225 at least, and one or more modules of control device of the tv can be used for execution in step 230 at least, and one or more modules of television receiver can be used for execution in step 240 at least.In addition, the various piece of said method step (for example, step 220,225,230 and 240) can realize in any one or a plurality of assembly (or equipment) away from user's local television system.

In addition, for example, the step of exemplary method 200 (or aspect wherein) can be with real-time implementation.In such mode, the user can relatively promptly use and user-selected behavior function associated.In addition for example; The operation function associated of selecting with the user (for example offers the user over time; Play the back in TV programme, after the computer system of user's login user, behind the user capture Email etc.); By this way, exemplary method 200 (or aspect wherein) but off line realize.

Moreover; When said TV programme during with real-time play; For with TV programme in the user of the relevant behavior of object select; Can implement any one of exemplary method 200 or all steps, and/or said TV programme have been recorded in user (or family) television program record machine (for example, personal video record (PVR), video cassette recorder (VCR) etc.) and the mode of watching later with recording TV program when presenting to the user; For with TV programme in the user of the relevant behavior of object select, can implement any one of exemplary method 200 or all steps.For example, the user can watch with after being used in recorded announce TV programme on the PVR, during the TV programme of after watching such recording over time, watching, select with such program in the relevant optional behavior of user of object.

Similarly; User's selection for the object in the TV programme; Can implement any one of exemplary method 200 or all steps; Said TV programme offer user's (or by user storage) on physical storage medium (for example, digital versatile disc (DVD), VCR tape, non-volatile memory device etc.).For example, the user can buy a cover comprise one season TV series the DVD of all collection numbers, watch these collection each collection in numbers at one's leisure the user, and when watching these collection numbers, select with such program in the relevant optional behavior of user of object.Such DVD can comprise; For example; Any or all above-mentioned information (for example, away from the internal memory of the entity of subscriber's local television system and/or the optional object of general information, respective user and/or the optional object of user interface information, respective user of corelation behaviour and/or the executable software of corelation behaviour etc. of network addressing, the optional object of respective user and/or corelation behaviour (or relevant consumer product and/or service)).

Forward Fig. 3 to, Fig. 3 according to the present invention various aspects, the flow chart of the exemplary method 300 of the user interactions relevant with ongoing TV programme is provided.Exemplary method 300 can with shown in Fig. 2 and share any one or all characteristics in the exemplary method of having discussed before this 200.

The same with above-mentioned exemplary method 200; Any one or all aspect of exemplary method 300 can; For example; In one or more equipment of user's local television system, realize (for example, be shown in Fig. 1 and first TV of having discussed in front 140 and/or second TV 141, television receiver 151, first control device of the tv 160 and/or second control device of the tv 161 etc. any one or all).In addition, the same with above-mentioned exemplary method 200, various aspects of the present invention also can realize in the one or more system entitys away from user's local television system.

For example, exemplary method 300 begins to carry out in step 305.Exemplary method 300 begins to carry out with response a variety of causes and condition.Step 305 can, for example, with shown in Fig. 2 and share any one or all characteristics in the step 205 of the exemplary method of having discussed before this 200.

Exemplary method 300 can comprise, for example, provides TV programme to the user, and said TV programme wherein comprise the object in the program, and such object is relevant with user-selected behavior separately.Step 310 comprises that the TV programme that provide so in every way arrive the user, introduce the non-limiting example of step 310 now.

For example, step 310 comprises received television program.Many non-limiting examples of such TV programme provide above.Step 310 comprises the received television program from various sources.Such as but not limited to; Step 310 comprises from Television Broadcasting Limited, from video display company (movie streaming company), from user's (or consumer) video cassette recorder and/or the playback equipment inside and/or the outside of TV (for example), from internet TV programme provider, from the game station that comprises the TV programme function, from received television programs such as DVD players.

Step 310 also comprises through various types of communication network received television programs.Such network can comprise, for example, and radiovision network (for example, ground and/or satellite) and/or cable TV network.Such network can comprise, for example, and various general data communication networks (for example, internet, local area network (LAN), PAN, metropolitan area network etc.).

Step 310 comprises that also for example, the TV programme that reception is provided are to the user.Step 310 can comprise, for example, provides the TV programme (TV programme that for example, perhaps non-local television programming source receives from this locality) that received to give the user in every way.For example, step 310 comprises, on the screen of one or more TVs, the control device of the tv that has screen, the television receiver that has screen, personal computer system, HPC etc., presents said TV programme.

The TV programme that appeared comprise, for example, the optional object of user (for example, with the consumer goods and/or serve relevant object) is with the user optional behavior relevant with such object.Such optional object of user and/or many non-limiting examples of corelation behaviour more than are provided.

Usually, step 310 comprises provides TV programme to the user, and wherein said program comprises optional object of the user in the said program (for example, with the consumer goods and/or serve relevant object) and the optional behavior of relative users.Therefore, only if explicit state, the scope of various aspects of the present invention is not limited to received television program and/or such TV programme characteristic to user's any specific mode is provided.

In step 320, exemplary method 300 comprises provides user interface, through such user interface, the user can indicate to carry out with the TV programme of being play in the relevant behavior of object.Such object in the TV programme of being play can, for example, the corresponding consumer goods and/or service.Such behavior can be corresponding, such as but not limited to, behavior, business transaction corelation behaviour, communication session corelation behaviour etc. are obtained and/or provided to information.Step 320 can with shown in Fig. 2 and share any one or all characteristics in the step 220 of the exemplary method of having discussed before this 200.

Such as but not limited to, step 320 comprises (for example, at substep 322), confirms the relevant object of behavior that can use with the user in the TV programme.For example, even a width of cloth picture of TV programme also can comprise a large amount of objects, only some has the operation that corresponding user can use in so a large amount of objects.Also for example, step 320 comprises (for example, at substep 324), provides the information of determined object and its behavior separately to select for the user to the user.

Exemplary method 300 comprises, for example in step 325, receives (for example, being utilized in the user interface that step 320 provides) user input, and such user's input can be indicated the relevant user's assigned operation of the object with in the TV programme that appeared that will carry out.Step 325 can with shown in Fig. 2 and share any one or all characteristics in the step 225 of the exemplary method of having discussed before this 200.

Exemplary method 300 comprises,, confirms the relevant operation of the object with in the TV programme that (for example, being based in part on the user's input that receives in step 325) will carry out in step 330.Step 330 can, for example, with shown in Fig. 2 and share any one or all characteristics in the step 230 of the exemplary method of having discussed before this 200.

Such as but not limited to, step 330 (for example, at substep 332) comprises, confirms that the relevant user appointed information of object with in the TV programme that appeared that will carry out provides behavior.Also for example, step 330 (for example, at substep 334) comprises, the business transaction corelation behaviour of user's appointment that the definite object with in the TV programme that appeared that will carry out is relevant.Again for example, step 330 (for example, at substep 336) comprises, the communication behavior of user's appointment that the definite object with in the TV programme that appeared that will carry out is relevant.

Exemplary method 300 comprises, in step 340, carries out one or more behaviors of confirming in step 330.Step 340 can, for example, with shown in Fig. 2 and share any one or all characteristics in the step 240 of the exemplary method of having discussed before this 200.

Such as but not limited to, step 340 (for example, at substep 342) comprises, carries out the information of confirming behavior is provided.Also for example, step 340 (for example, at substep 344) comprises the business transaction that execution is confirmed.Again for example, step 340 (for example, at substep 346) comprises, carries out the communication behavior of confirming.

Exemplary method 300 can, for example in step 395, comprise the behavior that carry out to continue.Step 395 can, for example, with shown in Fig. 2 and share any one or all characteristics in the step 295 of the exemplary method of having discussed before this 200.

As previously mentioned, exemplary method 200 and any one or all part of 300 can be implemented in one or more assemblies (or equipment) of user's local television system.Introduce the various non-limiting examples of such enforcement referring now to Fig. 4-7.Notice that as previously mentioned, at least one part of abovementioned steps also can be carried out in the assembly away from user's local television system.In such enforcement, be shown in any one or all assemblies among Fig. 4-7 and can be used in such remote component corresponding each side with embodiment of the present invention.Therefore, only if explicit state, the scope of various aspects of the present invention does not receive below the restriction with each entity of the user's who discusses local television system.

Forward Fig. 4 to, this figure is according to the block diagram of various aspects of the present invention, exemplary TV 400.Exemplary TV 400 can, for example, with shown in Fig. 1 and share any one or all characteristics at the one or more exemplary TV of having discussed before this 140 and 141.In addition, exemplary TV 400 (for example, various modules wherein) can be used for carrying out any one or all previous discussed about exemplary method 200 shown in Fig. 2-3 and 300 function.

Exemplary TV 400 comprises first communication interface modules 410.First communication interface modules 410 can be used for, for example, on various communication medias with utilize various communication protocols to communicate.For example, although as shown in Figure 4, the first connection interface module 410 is connected to the wireless RF antenna through radio port 412, and said wireless medium only is illustrative and nonrestrictive.First communication interface modules 410 can be used for; For example, with one with or a plurality of communication network (for example, cable TV network, satellite television network, communication network, internet, local area network (LAN), PAN, metropolitan area network etc.) communicate; Through said one or more communication networks; But TV transmission video content (for example, TV programme) and/or other data (for example, business information).Also for example, first communication interface modules 410 can be used for communicating with the source, this locality (for example, video tape recorder, receiver, game station etc.) of television video content.In addition, for example, first communication interface modules 410 can be used for control device of the tv and/or is positioned at TV 400 outside television receivers communicating (for example, with direct mode or through one or more intermediate communication networks).

Exemplary TV 400 comprises second communication interface module 420.Second communication interface module 420 can be used for, for example, on various communication medias with utilize various communication protocols to communicate.For example; Second communication interface module 420 can communicate through wireless RF communication port 422 and antenna; Or communicate (for example, utilizing laser diode, photodiode etc.) through non-mooring optical communication port (non-tethered optical communication port) 424.Also for example; Second communication interface module 420 can (for example communicate through mooring optical communication port 426; Utilize optical cable); Or communicate (for example, utilize coaxial cable, twisted-pair feeder, HDMI line, Ethernet cable, various line component and/or composite video connection etc. are arranged) through wire communication port (tethered optical communication port) 428.Second communication interface module 420 can be used for; For example; With one with or a plurality of communication network (for example, cable TV network, satellite television network, communication network, internet, local area network (LAN), PAN, metropolitan area network etc.) communicate, through said one or more communication networks; But TV transmission video content (for example, TV programme) and/or other data.Also for example, second communication circle interface module 420 can be used for communicating with the source, this locality (for example, video tape recorder, receiver, game station etc.) of television video content.In addition, for example, second communication interface module 420 can be used for communicating with control device of the tv (for example, with direct mode or through one or more intermediate communication networks).

Exemplary TV 400 also comprises other the communication interface modules that does not illustrate in the drawings.The communication interface modules of like this other can be shared any one or all characteristics with the aforesaid the 1 and the 2 420 communication interface modules.

Exemplary TV 400 also comprises communication module 430.Communication module 430 can be used for, and for example controls and/or coordinate the work of first communication interface modules 410 and second communication interface module 420 (and/or when needs, also controlling and/or coordinate other communication interface modules).Communication module 430 can, for example, communication interface easily is provided, through such communication interface easily, other assembly the capable of using the 1 and the 2 420 communication interface modules of TV 400.In addition, for example, in exemplary scenario, a plurality of communication interface moduless are shared medium and/or network, and communication module 430 tunable communications are to reduce conflict and/or other interference between communication interface modules.

Exemplary TV 400 also comprises one or more subscriber interface modules 440.Subscriber interface module 440 can be used for providing the user of user interface capabilities to TV 400 usually.For example, and be not limited to, the user that subscriber interface module 440 can be used for providing any one or all standard televisions to order controls (for example, channel control, volume control, ON/OFF, screen setting, input selection etc.).For example; The user interface feature that subscriber interface module 440 is capable of using to be disposed at television set (for example; Button etc.) operation and/or response user command; And communication module 430 also capable of using (and/or the one 410 and the 2 420 communication interface modules) communicates with control device of the tv (for example, special television remote controller, universal remote control, cell phone, personal computing devices, game console etc.).

Subscriber interface module 440 also comprises one or more sensor assemblies, is used for the interface and connects the various work of confirming the transducer of the position on the screen and/or controlling these transducers.Said position can be used to, and for example, confirms the behavior that the user selects.

In addition, subscriber interface module 440 can carry out various video output functions (for example, provide TV programme to the user, the object of selecting about the user who confirms in the TV programme that appeared is provided visual feedback to the user etc.).Subscriber interface module 440 can; For example, (for example, (for example be used to carry out any one or all user interface capabilities of discussing here about the method shown in Fig. 2 200; Step 220,225 etc.), about method shown in Fig. 3 300 (for example, step 320,325 etc.) etc.).

Exemplary TV 400 comprises one or more processors 450.Processor 450 comprises, for example, and general processor, digital signal processor, special applications processor, microcontroller, microprocessor etc.For example, processor 450 instructs according to software (or firmware) and operates.As stated, can realize through the processor of execution command in any one of this argumentation or all functions (a part or whole part).For example, although various module is shown among Fig. 4 as independent piece or module, so illustrative module, or a part wherein are can realized by processor 450.

Exemplary TV 400 comprises one or more memories 460.As stated, various aspects of the present invention can be realized by one or more processors of execution command.Such instruction for example, is stored in one or more processors 460.Memory 460 can, for example, comprise the characteristic of various types of memories.Such as but not limited to, memory 460 comprises one or more memory chips (for example, ROM, RAM, EPROM, EEPROM, flash memory, One Time Programmable otp memory etc.), harddisk memory, CD memory, DVD memory etc.

Also as stated; The optional object of user in the corresponding TV programme (for example; With the consumer goods and/or serve relevant object, people etc.) various information (for example, describe the consumer goods and/or service, people, group, local descriptor, the communication information, information, customer interaction information, subscriber control information about obtaining the consumer goods and/or service, with optional object of user and relevant consumer product and/or serve relevant and description and mutual information that this locality and/or remote equipment carry out, and TV programme in the information, communication session destination information (communication session destination information), network addressing information etc. of the relevant optional behavior of user of object) can be stored in the memory.Memory 460 provides the non-limiting example of the memory of storing such information.Notice that memory 460 (or part wherein) also can be positioned at the outside of TV 400 and communicate with connection.

Exemplary TV 400 comprises and one or morely is used for received television program and it is presented to user's module (clearly not being shown in Fig. 4).For example, so one or more modules can be used for utilizing one or more Subscriber Interface Module SIMs on display screen 470, TV programme to be provided.For example, such one or more modules can be used for carrying out aforesaid exemplary method 300 step 310.

Exemplary TV 400 comprises optional object of one or more users and/or the optional behavior availability of user determination module 454, is used for confirming the availability of the user optional behavior relevant with the object of the TV programme of presenting to the user.For example, module 454 can be used for carrying out at least a portion of step 320 (for example, substep 322) of at least a portion and/or aforesaid exemplary method 300 of the step 220 of aforesaid exemplary method 200.

For example, in an exemplary scenario, TV 400 can this locality confirm with TV programme in the identity of the relevant optional behavior of user of object, and module 454 can be used for realizing such function (for example, through analysis and the received together information of TV programme).The information of the optional behavior of confirming of user so then by, for example, Subscriber Interface Module SIM 440 is submitted to the user and is selected for it.In addition, for example, module 454 can be used for utilizing communication module 430 (with communication interface modules 410 and 420) to communicate with external system about the optional behavior of user (relevant with the object in the TV programme).

Also for example; In another exemplary scenario; TV 400 is used for receiving from the source of the outside that is positioned at TV 400 information of the identity of the user optional behavior relevant with the object of TV programme, and module 454 can be used for utilizing communication module 430 (with communication interface modules 410 and 420) and such external source to communicate.

Exemplary TV 400 also comprises; For example; Optional object of one or more users and/or behavior determination module 456; Be used to confirm (for example, being based in part on the user's input information that receives through Subscriber Interface Module SIM 440) by away from the entity of user's local television system or one or more behaviors that the entity in the local television system is participated in, such behavior is relevant with the object in the TV programme.For example, module 456 can be used for carrying out the step 230 of aforesaid exemplary method 200 and/or the step 330 of aforesaid exemplary method 300.

For example; In a non-restrictive version; Such behavior is confirmed to comprise; The table or other data that mapping (or link (linking)) object and/or behavior are determined to specific user's input are analyzed, and module 456 is used for being stored in about the branch such table and/or other data structure of memory 460.Again for example; In another exemplary scenario; Such behavior is confirmed to comprise, carry out the mutual relevant behavior of the object with in the TV programme that will carry out with further appointment with the user, and module 456 is used to utilize Subscriber Interface Module SIM 440 to carry out such user interactions.

Exemplary TV 400 also comprises one or more behavior Executive Modules 458 in addition, is used to carry out one or more behaviors of being confirmed by behavior determination module 456.For example, behavior Executive Module 458 is used to carry out the step 240 of aforesaid exemplary method 200 and/or the step 340 of aforesaid exemplary method 300.

For example; In a non-restrictive illustrative property scheme, the behavior of confirming comprises, from away from the memory of the entity of user's local television system (for example; With the certain consumer products vary and/or the memory of serving relevant commercial entity) the relevant information of object in retrieval and the TV programme; Module 458 can be used for communicating (for example, directly (for example, utilize DMA) and/or (utilize the interface of remote entity) indirectly) with such memory of remote entity.For example, module 458 can be used for utilizing communication module 430 (with first communication interface modules 410 and/or second communication interface module 420) and such remote entity to communicate.Such remote entity can comprise; For example, database of the communications infrastructure assembly given of television system, television server assembly, wired and/or satellite head end station, network information server, the remote computer that is connected with TV and communication, web page server or commercial enterprise etc.

Also for example, in a non-restrictive version, the behavior of confirming comprises, the relevant information of object in search and the TV programme, and module 458 can be used for carrying out the search to such information.In such scheme; Module 458 can be used for; For example; In memory, carry out such search (search interface that for example, directly utilizes direct memory access and/or utilize remote entity to provide) away from other television system assembly of user's local television system and/or other network entity (for example, the database of web page server or commercial enterprise).For example, utilize communication module 430 (with first communication interface modules 410 and/or second communication interface module 420) to communicate by letter with such remote entity, module 458 is used in the such search of execution in such remote entity.For example, such remote entity can provide and be specially adapted to ask and/or search for the interface that is stored in information in such remote entity and/or that obtained by such remote entity easily.In such scheme, module 458 can be operated according to such interface.

In an exemplary scenario; Remote entity can be operated according to a kind of agreement; In said agreement; The relevant information of object (or relevant consumer product and/or service, relevant people etc.) that requester requests (through communication network) and particular user are selected, and remote entity responds such request through transmitting institute's information requested to this requestor.In such scheme, when carrying out when mutual through communication network with remote entity, module 458 will be operated according to such agreement.

Again for example, in a non-restrictive version, the behavior of confirming comprises that further the interface connects the user of TV 400, and module 458 can be used for utilizing subscriber interface module 440 that said user interface is provided.

For example; In an exemplary scenario; The behavior of confirming comprises, provides the different views (views) of object information (for example, the business information of the consumer goods and/or service) and/or object to give the user; And module 458 can be used for utilizing subscriber interface module 440 to carry out the such output display screen 470 of TV 400 (for example).Also for example; Module 458 can be used for utilizing communication module 430 (with first communication interface modules 410 and/or second communication interface module 420) and one or more other local television system assemblies to communicate providing such information to so one or more other local television system assemblies, thereby on so one or more other each output display screens of local television system assembly, presents such information.

Again for example; In a non-restrictive version; The behavior of confirming comprises; Communication session between foundation and/or leading subscriber and other system (for example, television system and/or away from the non-television system entity of subscriber's local television system), and module 458 can be used for utilizing subscriber interface module 440 user interface to be provided and to utilize communication module 430 (with first communication interface modules 410 and/or second communication interface module 420) to communicate to realize developing and managing of communication link.Such communication session can be, for example, with the information-related communication session that is obtained, carry out the communication session of business transaction, at interpersonal corresponding communication session etc.

Again for example; In a non-restrictive version; The behavior of confirming comprises; With with TV in the user of the relevant specific behavior of object select notice to give one or more other television systems and/or other network entity (for example, manufacturing enterprise, circulation enterprise, CBRS, advertisement agency etc.), and module 458 can be used for utilizing communication module 430 (with first communication interface modules 410 and/or second communication interface module 420) to carry out such notice.

Though do not illustrate in the drawings, exemplary TV 400 can comprise, for example, one or more modules are used to carry out the processing of continuation of the step 395 of aforesaid any one or all step 295 and exemplary method 300 about exemplary method 200.Such module (for example, the same with 458 with one or more module 454,456) can be implemented by the processor 450 that execution be stored in the instruction in the memory 460.

Forward Fig. 5 to, this figure is according to the block diagram of various aspects of the present invention, exemplary television receiver 500.Exemplary television receiver 500 can, for example, with shown in Fig. 1 and share any one or all characteristics at the television receiver of having discussed before this 151.Moreover, exemplary television receiver 500 can, for example, with shown in Fig. 4 and share any one or all characteristics at the exemplary TV of having discussed before this 400.For example, exemplary TV 400 (for example, various modules wherein) can be used for carrying out any one or all previous discussed about exemplary method 200 shown in Fig. 2-3 and 300 function.

Exemplary television receiver 500 comprises first communication interface modules 510.First communication interface modules 510 can be used for, for example, through various communication medias with utilize various communication protocols to communicate.For example, although as shown in Figure 5, first communication interface modules 510 is connected to the wireless RF antenna through radio port 512, and said wireless medium only is illustrative and nonrestrictive.The first communication interface mould 510 can be used for; For example, with one with or a plurality of communication network (for example, cable TV network, satellite television network, communication network, internet, local area network (LAN), PAN, metropolitan area network etc.) communicate; Through said one or more communication networks; But TV transmission video content (for example, TV programme) and/or other data (for example, business information).Also for example, first communication interface modules 510 can be used for communicating with the source, this locality (for example, video tape recorder, receiver, game station etc.) of television video content.In addition, for example, first communication interface modules 510 can be used for communicating with control device of the tv and/or TV (for example, with direct mode or through one or more intermediate communication networks).

Exemplary television receiver 500 comprises second communication interface module 520.Second communication interface module 520 can be used for, for example, on various communication medias with utilize various communication protocols to communicate.For example, second communication interface module 520 can communicate through wireless RF communication port 522 and antenna, or communicates (for example, utilizing laser diode, photodiode etc.) through non-mooring optical communication port 524.Also for example; Second communication interface module 520 can (for example communicate through mooring optical communication port 526; Utilize optical cable); Or communicate (for example, utilize coaxial cable, twisted-pair feeder, HDMI line, Ethernet cable, various line component and/or composite video connection etc. are arranged) through wire communication port 528.Second communication interface module 520 can be used for; For example; With one with or a plurality of communication network (for example, cable TV network, satellite television network, communication network, internet, local area network (LAN), PAN, metropolitan area network etc.) communicate, through said one or more communication networks; But TV transmission video content (for example, TV programme) and/or other data.Also for example, second communication circle interface module 520 can be used for communicating with the source, this locality (for example, video tape recorder, receiver, game station etc.) of television video content.In addition, for example, second communication interface module 520 can be used for communicating (for example, with direct mode or through one or more intermediate communication networks) with control device of the tv and/or the TV that is positioned at the outside of television receiver 500.Second communication interface module 520 can be used for, and for example, transmission of video and/or graphical information are to TV and/or television receiver (for example, utilizing any previous interface above-mentioned).

Exemplary television receiver 500 also comprises other the communication interface modules that does not illustrate in the drawings.The communication interface modules of like this other can be shared any one or all characteristics with aforesaid first and second communication interface moduless 510,520.

Exemplary television receiver 500 also comprises communication module 530.Communication module 530 can be used for, and for example controls and/or coordinate the work of first communication interface modules 510 and second communication interface module 520 (and/or when needs, also controlling and/or coordinate other communication interface modules).Communication module 530 can, for example, communication interface easily is provided, through such communication interface easily, other assembly of TV 500 first and second communication interface moduless 510,520 capable of using.In addition, for example, in an exemplary scenario, a plurality of communication interface moduless are shared medium and/or network, and communication module 530 tunable communications are to reduce conflict and/or other interference between communication interface modules.

Exemplary television receiver 500 also comprises one or more television interface modules 535, is used to provide the interface between television receiver 500 and TV (for example, be positioned at the outside of television receiver 500 or be mounted with the TV of television receiver).For example, television interface module 535 can be used for providing video, figure and/or text message to TV (for example, through communication module 530, first communication interface modules 510 and/or second communication interface module 520).

Exemplary television receiver 500 also comprises one or more Subscriber Interface Module SIMs 540.Subscriber Interface Module SIM 440 can be used for providing the user of user interface function to TV 500 usually.For example, and be not limited to, the user that Subscriber Interface Module SIM 540 can be used for providing any one or all standard televisions to order controls (for example, channel control, volume control, ON/OFF, screen setting, input selection etc.).For example; The user interface features that Subscriber Interface Module SIM 540 is capable of using to be disposed at television receiver 500 (for example; Button etc.) operation and/or response user command; And communication module 530 also capable of using (and/or the one 510 and the 2 520 communication interface modules) communicates with control device of the tv (for example, special television remote controller, universal remote control, mobile phone, personal computing devices, game console etc.).

Subscriber Interface Module SIM 540 also comprises one or more sensor assemblies, is used for interface and connects the various work of confirming the transducer of the position on the screen and/or controlling these transducers.Said position can be used to, and for example, confirms the interface that the user selects.

In addition, Subscriber Interface Module SIM 540 can carry out various video output functions (for example, provide TV programme to the user, the object of selecting about the user who confirms in the TV programme that appeared is provided visual feedback to the user etc.).Subscriber Interface Module SIM 540 can; For example, (for example, (for example be used to carry out any one or all user interface capabilities of discussing here about the method shown in Fig. 2 200; Step 220,225 etc.), about method shown in Fig. 3 300 (for example, step 320,325 etc.) etc.).

Exemplary television receiver 500 comprises one or more processors 550.Processor 550 comprises, for example, and general processor, digital signal processor, special applications processor, microcontroller, microprocessor etc.For example, processor 550 instructs according to software (or firmware) and operates.As stated, can realize through the processor of execution command in any one of this argumentation or all functions.For example, although various module is shown among Fig. 5 as independent piece or module, so illustrative module, or a part wherein are can realized by processor 550.

Exemplary television receiver 500 comprises one or more memories 560.As stated, various aspects of the present invention can be realized by one or more processors of execution command.Such instruction for example, is stored in one or more processors 560.Memory 560 can, for example, comprise the characteristic of various types of memories.Such as but not limited to, memory 560 comprises one or more memory chips (for example, ROM, RAM, EPROM, EEPROM, flash memory, One Time Programmable otp memory etc.), harddisk memory, CD memory, DVD memory etc.

Also as stated; The optional object of user in the corresponding TV programme (for example; With the consumer goods and/or serve relevant object, people etc.) various information (for example, describe the consumer goods and/or service, people, group, local descriptor, the communication information, information, customer interaction information, subscriber control information about obtaining the consumer goods and/or service, with optional object of user and relevant consumer product and/or serve relevant and description and mutual information that this locality and/or remote entity carry out, and TV programme in the information, communication session destination information (communication session destination information), network addressing information etc. of the relevant optional behavior of user of object) can be stored in the memory.Memory 560 provides the non-limiting example of the memory of storing such information.Notice that memory 560 (or part wherein) also can be positioned at the outside of television receiver 500 and communicate with connection.

Exemplary television receiver 500 comprises and one or morely is used for received television program and it is offered user's module (clearly not being shown in Fig. 5).For example, such one or more modules can be used for utilizing one or more Subscriber Interface Module SIMs 540 on the receiver 500 optional display screen 570 of (if existence) and/or with display screen that receiver 500 communications are connected on TV programme are provided.For example, such one or more modules can be used for carrying out aforesaid exemplary method 300 step 310.

Exemplary television receiver 500 comprises optional object of one or more users and/or the optional behavior availability of user determination module 554, is used for confirming the availability of the user optional interface relevant with the object of the TV programme of presenting to the user.For example, module 554 can be used for carrying out at least a portion of step 320 (for example, substep 322) of at least a portion and/or aforesaid exemplary method 300 of the step 220 of aforesaid exemplary method 200.

For example; In an exemplary scenario; Television receiver 500 can this locality confirm with TV programme in the identity of the relevant optional interface of user of object, and module 554 can be used for realizing such function (for example, through analysis and the received together information of TV programme).The information of the optional behavior of confirming of user so then by, for example, Subscriber Interface Module SIM 540 is submitted to the user and is selected for it.In addition, for example, module 554 can be used for utilizing communication module 530 (with communication interface modules 510 and 520) to communicate with external system about the optional behavior of user (relevant with the object in the TV programme).

Also for example; In another exemplary scenario; Television receiver 500 is used for receiving from the source of the outside that is positioned at television receiver 500 information of the identity of the user optional interface relevant with the object of TV programme, and module 554 can be used for utilizing communication module 530 (with communication interface modules 510 and 520) and such external source to communicate.

Exemplary television receiver 500 also comprises; For example; Optional object of one or more users and/or behavior determination module 556; Be used to confirm (for example, being based in part on the user's input information that receives through Subscriber Interface Module SIM 540) by away from the entity of user's local television system or one or more behaviors that the entity in the local television system is participated in, such behavior is relevant with the object in the TV programme.For example, module 556 can be used for carrying out the step 230 of aforesaid exemplary method 200 and/or the step 330 of aforesaid exemplary method 300.

For example; In a non-restrictive version; Such behavior is confirmed to comprise; The table or other data that mapping (or link (linking)) object and/or behavior are determined to specific user's input are analyzed, and module 556 is used for being stored in about the branch such table and/or other data structure of memory 560.Again for example; In another exemplary scenario; Such behavior is confirmed to comprise, carry out the mutual relevant behavior of the object with in the TV programme that will carry out with further appointment with the user, and module 556 is used to utilize Subscriber Interface Module SIM 540 to carry out such user interactions.

Exemplary television receiver 500 also comprises one or more behavior Executive Modules 558 in addition, is used to carry out one or more behaviors of being confirmed by behavior determination module 556.For example, behavior Executive Module 558 is used to carry out the step 240 of aforesaid exemplary method 200 and/or the step 340 of aforesaid exemplary method 300.

For example; In a non-restrictive illustrative property scheme, the behavior of confirming comprises, from away from the memory of the entity of user's local television system (for example; With the certain consumer products vary and/or the memory of serving relevant commercial entity) the relevant information of object in retrieval and the TV programme; Module 558 can be used for communicating (for example, directly (for example, utilize DMA) and/or (utilize the interface of remote entity) indirectly) with such memory of remote entity.For example, module 558 can be used for utilizing communication module 530 (with first communication interface modules 510 and/or second communication interface module 520) and such remote entity to communicate.Such remote entity can comprise; For example, database of the communications infrastructure assembly given of television system, television server assembly, wired and/or satellite head end station, network information server, the remote computer that is connected with TV and communication, web page server or commercial enterprise etc.

Also for example, in a non-restrictive version, the behavior of confirming comprises, the relevant information of object in search and the TV programme, and module 558 can be used for carrying out the search to such information.In such scheme; Module 558 can be used for; For example; In memory, carry out such search (search interface that for example, directly utilizes direct memory access and/or utilize remote entity to provide) away from other television system assembly of user's local television system and/or other network entity (for example, the database of web page server or commercial enterprise).For example, utilize communication module 530 (with first communication interface modules 510 and/or second communication interface module 520) to communicate by letter with such remote entity, module 558 is used in the such search of execution in such remote entity.For example, such remote entity can provide and be specially adapted to ask and/or search for the interface that is stored in information in such remote entity and/or that obtained by such remote entity easily.In such scheme, module 558 can be operated according to such interface.

In an exemplary scenario; Remote entity can be operated according to a kind of agreement; In said agreement; The relevant information of the object that requester requests (through communication network) and particular user are selected (or relevant consumer product and/or service, relevant people etc.), and remote entity responds such request through transmitting institute's information requested to this requestor.In such scheme, when carrying out when mutual through communication network with remote entity, module 558 will be operated according to such agreement.

Again for example, in a non-restrictive version, the behavior of confirming comprises that further the interface connects the user of television receiver 500, and module 558 can be used for utilizing subscriber interface module 540 that said user interface is provided.

For example; In an exemplary scenario, the behavior of confirming comprises, provides object information (for example; The business information of the consumer goods and/or service) and/or the different views of object (views) give the user; And module 558 can be used for utilizing subscriber interface module 540 to carry out such output (for example, if comprise display screen 570, then at the optional display screen 570 of television receiver 500).Also for example; Module 558 can be used for utilizing communication module 530 (with first communication interface modules 510 and/or second communication interface module 520) with one or more other local television system assembly (for example; Be connected to TV, control device of the tv, personal computing devices or the system etc. of television receiver 500) communicate providing such information to so one or more other local television system assemblies, thus on so one or more other each output display screens of local television system assembly, present such information.

Again for example; In a non-restrictive version; The behavior of confirming comprises; The communication session of foundation and/or leading subscriber and other system entity, and module 558 can be used for utilizing Subscriber Interface Module SIM 540 user interface to be provided and to utilize communication module 530 (with first communication interface modules 510 and/or second communication interface module 520) to communicate to realize developing and managing of current link.Such communication session can be, for example, with the information-related communication session that is obtained, carry out the communication session of business transaction, at interpersonal corresponding communication session etc.

Again for example; In a non-restrictive version; The behavior of confirming comprises; With with TV programme in the user of the relevant specific behavior of object select notice to give one or more other television systems and/or other network entity (for example, manufacturing enterprise, circulation enterprise, CBRS, advertisement agency etc.), and module 558 can be used for utilizing communication module 530 (with first communication interface modules 510 and/or second communication interface module 520) to carry out such notice.

Though do not illustrate in the drawings, exemplary television system 500 can comprise, for example, one or more modules are used to carry out the processing of continuation of the step 395 of aforesaid any one or all step 295 and exemplary method 300 about exemplary method 200.Such module (for example, the same with 558 with one or more module 554,556) can be implemented by the processor 550 that execution be stored in the instruction in the memory 560.

Forward Fig. 6 to, this figure is according to the block diagram of various aspects of the present invention, exemplary control device of the tv 600.Exemplary television receiver 600 can, for example, with shown in Fig. 1 and share any one or all characteristics at the exemplary control device of the tv of having discussed before this 160 and 161.Moreover, exemplary control device of the tv 600 can, for example, with shown in Fig. 4 and shown in the exemplary TV of having discussed before this 400 and/or Fig. 5 and share any one or all characteristics at the exemplary television receiver of having discussed before this 500.For example, exemplary TV 600 (for example, various modules wherein) can be used for carrying out any one or all previous discussed about exemplary method 200 shown in Fig. 2-3 and 300 function.

Exemplary television receiver 600 comprises first communication interface modules 610.First communication interface modules 610 can be used for, for example, on various communication medias with utilize various communication protocols to communicate.For example, although as shown in Figure 6, first communication interface modules 610 is connected to the wireless RF antenna through radio port 612, and said wireless medium only is illustrative and nonrestrictive.The first communication interface mould 610 can be used for; For example, with one with or a plurality of communication network (for example, cable TV network, satellite television network, communication network, internet, local area network (LAN), PAN, metropolitan area network etc.) communicate; Through said one or more communication networks; But TV transmission video content (for example, TV programme) and/or other data (for example, business information).Also for example, first communication interface modules 610 can be used for communicating with the source, this locality (for example, video tape recorder, receiver, game station etc.) of television video content.In addition, for example, first communication interface modules 610 can be used for communicating with control device of the tv and/or TV (for example, with direct mode or through one or more intermediate communication networks).

Exemplary control device of the tv 600 comprises second communication interface module 620.Second communication interface module 620 can be used for, for example, on various communication medias with utilize various communication protocols to communicate.For example, second communication interface module 620 can communicate through wireless RF communication port 622 and antenna, or communicates (for example, utilizing laser diode, photodiode etc.) through non-mooring optical communication port 624.Also for example; Second communication interface module 620 can (for example communicate through mooring optical communication port 626; Utilize optical cable); Or communicate (for example, utilize coaxial cable, twisted-pair feeder, HDMI line, Ethernet cable, various line component and/or composite video connection etc. are arranged) through wire communication port 628.Second communication interface module 620 can be used for; For example; With one with or a plurality of communication network (for example, cable TV network, satellite television network, communication network, internet, local area network (LAN), PAN, metropolitan area network etc.) communicate, through said one or more communication networks; But TV transmission video content (for example, TV programme) and/or other data.Also for example, second communication circle interface module 620 can be used for communicating with the source, this locality (for example, video tape recorder, receiver, game station etc.) of television video content.In addition, for example, second communication interface module 620 can be used for communicating (for example, with direct mode or through one or more intermediate communication networks) with control device of the tv and/or the TV that is positioned at the outside of television receiver 500.Second communication interface module 620 can be used for, and for example, transmission of video and/or graphical information are to TV and/or television receiver (for example, utilizing any previous interface above-mentioned).

Exemplary control device of the tv 600 also comprises other the communication interface modules that does not illustrate in the drawings.The communication interface modules of like this other can be shared any one or all characteristics with aforesaid first and second communication interface moduless 610,620.

Exemplary control device of the tv 600 also comprises communication module 630.Communication module 630 can be used for, and for example, controls and/or coordinate the work of first communication interface modules 610 and second communication interface module 620 (and/or when needs, also controlling and/or coordinate other communication interface modules).Communication module 630 can, for example, communication interface easily is provided, through such communication interface easily, other assembly the capable of using the 1 and the 2 620 communication interface modules of control device of the tv 600.In addition, for example, in an exemplary scenario, a plurality of communication interface moduless are shared medium and/or network, and communication module 630 tunable communications are to reduce conflict and/or other interference between communication interface modules.

Exemplary control device of the tv 600 also comprises one or more television interface modules 635, is used to provide the interface between control device of the tv 600 and TV (for example, being positioned at the TV of the outside of control device of the tv 600).For example, television interface module 635 can be used for providing video, figure and/or text message to TV and/or television receiver (for example, through communication module 630, first communication interface modules 610 and/or second communication interface module 620).

Exemplary television receiver 600 also comprises one or more Subscriber Interface Module SIMs 640.Subscriber Interface Module SIM 640 can be used for providing the user of user interface function to control device of the tv 600 usually.For example, and be not limited to, the user that subscriber interface module 640 can be used for providing any one or all standard televisions to order controls (for example, channel control, volume control, ON/OFF, screen setting, input selection etc.).For example; The user interface features that Subscriber Interface Module SIM 640 is capable of using to be disposed at control device of the tv (for example; Button etc.) operation and/or response user command, and communication module 630 also capable of using (and/or the one 610 and the 2 620 communication interface modules) communicates with TV and/or television receiver.

Subscriber Interface Module SIM 640 also comprises one or more sensor assemblies, is used for interface and connects the various work of confirming the transducer of the position on the screen and/or controlling these transducers.Said position can be used to, and for example, confirms the behavior that the user selects.

In addition, Subscriber Interface Module SIM 640 can carry out various video output functions (for example, provide TV programme to the user, the object of selecting about the user who confirms in the TV programme that appeared is provided visual feedback to the user etc.).Subscriber Interface Module SIM 640 can; For example, (for example, (for example be used to carry out any one or all user interface function of discussing here about the method shown in Fig. 2 200; Step 220,225 etc.), about method shown in Fig. 3 300 (for example, step 320,325 etc.) etc.).

Exemplary control device of the tv 600 comprises one or more processors 650.Processor 650 comprises, for example, and general processor, digital signal processor, special applications processor, microcontroller, microprocessor etc.For example, processor 650 is according to software (or firmware) instruction carrying out behavior.As stated, can realize through the processor of execution command in any one of this argumentation or all functions.For example, although various module is shown among Fig. 6 as independent piece or module, so illustrative module, or a part wherein are can realized by processor 650.

Exemplary control device of the tv 600 comprises one or more memories 660.As stated, various aspects of the present invention can be realized by one or more processors of execution command.Such instruction for example, is stored in one or more processors 660.Memory 660 can, for example, comprise the characteristic of various types of memories.Such as but not limited to, memory 660 comprises one or more memory chips (for example, ROM, RAM, EPROM, EEPROM, flash memory, One Time Programmable otp memory etc.), harddisk memory, CD memory, DVD memory etc.

Also as stated; The optional object of user in the corresponding TV programme (for example; With the consumer goods and/or serve relevant object) various information (for example, describe the consumer goods and/or service, people, group, local descriptor, the communication information, information, customer interaction information, subscriber control information about obtaining the consumer goods and/or service, with optional object of user and relevant consumer product and/or serve relevant and description and mutual information that this locality and/or remote entity carry out, and TV programme in the information, communication session destination information (communication session destination information), network addressing information etc. of the relevant optional behavior of user of object) can be stored in the memory.Memory 660 provides the non-limiting example of the memory of storing such information.Notice that memory 660 (or part wherein) also can be positioned at the outside of television receiver 600 and communicate with connection.

Exemplary control device of the tv 600 comprises and one or morely is used for received television program and it is offered user's module (clearly not being shown in Fig. 6).For example, such one or more modules can be used for utilizing one or more subscriber interface modules 640 on optional display screen 670 (if control device of the tv 600 has display screen and/or communicate by letter with display screen to be connected), TV programme to be provided.For example, such one or more modules can be used for carrying out aforesaid exemplary method 300 step 310.

Exemplary control device of the tv 600 comprises optional object of one or more users and/or the optional behavior availability of user determination module 654, is used for confirming the availability of the user optional behavior relevant with the object of the TV programme of presenting to the user.For example, module 654 can be used for carrying out at least a portion of step 320 (for example, substep 322) of at least a portion and/or aforesaid exemplary method 300 of the step 220 of aforesaid exemplary method 200.

For example; In an exemplary scenario; Control device of the tv 600 can this locality confirm with TV programme in the identity of the relevant optional behavior of user of object, and module 654 can be used for realizing such function (for example, through analysis and the received together information of TV programme).The information of the optional behavior of confirming of user so then by, for example, Subscriber Interface Module SIM 640 is submitted to the user and is selected for it.In addition, for example, module 654 can be used for utilizing communication module 630 (with communication interface modules 610 and 620) to communicate with external system about the optional behavior of user (relevant with the object in the TV programme).

Also for example; In another exemplary scenario; Control device of the tv 600 is used for receiving from the source of the outside that is positioned at control device of the tv 600 information of the identity of the user optional behavior relevant with the object of TV programme, and module 654 can be used for utilizing communication module 630 (with communication interface modules 610 and 620) and such external source to communicate.

Exemplary control device of the tv 600 also comprises; For example; Optional object of one or more users and/or behavior determination module 656; Be used to confirm (for example, being based in part on the user's input information that receives through Subscriber Interface Module SIM 640) by away from the entity of user's local television system or one or more behaviors that the entity in the local television system is participated in, such behavior is relevant with the object in the TV programme.For example, module 656 can be used for carrying out the step 230 of aforesaid exemplary method 200 and/or the step 330 of aforesaid exemplary method 300.

For example; In a non-restrictive version; Such behavior is confirmed to comprise; The table or other data that mapping (or link (linking)) object and/or behavior are determined to specific user's input are analyzed, and module 656 is used for such table and/or other data structure of analyzing stored at memory 660.Again for example; In another exemplary scenario; Such behavior is confirmed to comprise, carry out the mutual relevant behavior of the object with in the TV programme that will carry out with further appointment with the user, and module 656 is used to utilize Subscriber Interface Module SIM 640 to carry out such user interactions.

Exemplary control device of the tv 600 also comprises one or more behavior Executive Modules 658 in addition, is used to carry out one or more behaviors of being confirmed by behavior determination module 656.For example, behavior Executive Module 658 is used to carry out the step 240 of aforesaid exemplary method 200 and/or the step 340 of aforesaid exemplary method 300.

For example; In a non-restrictive illustrative property scheme, the behavior of confirming comprises, from away from the memory of the entity of user's local television system (for example; With the certain consumer products vary and/or the memory of serving relevant commercial entity) the relevant information of object in retrieval and the TV programme; Module 658 can be used for communicating (for example, directly (for example, utilize DMA) and/or (utilize the interface of remote entity) indirectly) with such memory of remote entity.For example, module 658 can be used for utilizing communication module 630 (with first communication interface modules 610 and/or second communication interface module 620) and such remote entity to communicate.Such remote entity can comprise; For example, database of the communications infrastructure assembly of television system, television server assembly, wired and/or satellite head end station, network information server, the remote computer that is connected with TV and communication, web page server or commercial enterprise etc.

Also for example, in a non-restrictive version, the behavior of confirming comprises, the relevant information of object in search and the TV programme, and module 658 can be used for carrying out the search to such information.In such scheme; Module 658 can be used for; For example; In memory, carry out such search (search interface that for example, directly utilizes direct memory access and/or utilize remote entity to provide) away from other television system assembly of user's local television system and/or other network entity (for example, the database of web page server or commercial enterprise).For example, utilize communication module 630 (with first communication interface modules 610 and/or second communication interface module 620) to communicate by letter with such remote entity, module 658 is used in the such search of execution in such remote entity.For example, such remote entity can provide and be specially adapted to ask and/or search for the interface that is stored in information in such remote entity and/or that obtained by such remote entity easily.In such scheme, module 658 can be operated according to such interface.

In an exemplary scenario; Remote entity can be operated according to a kind of agreement; In said agreement; The relevant information of object (or relevant consumer product and/or service, relevant people etc.) that requester requests (through communication network) and particular user are selected, and remote entity responds such request through transmitting institute's information requested to this requestor.In such scheme, when carrying out when mutual through communication network with remote entity, module 658 will be operated according to such agreement.

Again for example, in a non-restrictive version, the behavior of confirming comprises that further interface connects the user of control device of the tv 600, and module 658 can be used for utilizing Subscriber Interface Module SIM 640 that said user interface is provided.

For example, in an exemplary scenario, the behavior of confirming comprises; Provide object information (for example; The business information of the consumer goods and/or service) and/or the different views of object (views) give the user, and module 658 can be used for utilizing subscriber interface module 640 to exist, for example; On the optional display screen 670 of control device of the tv 600 (if existence), carry out such output.Also for example; Module 658 can be used for utilizing communication module 630 (with first communication interface modules 610 and/or second communication interface module 620) with one or more other local television system assembly (for example; Be connected to TV, control device of the tv, personal computing devices or the system etc. of control device of the tv 600) communicate providing such information to so one or more other local television system assemblies, thus on so one or more other each output display screens of local television system assembly, present such information.

Again for example; In a non-restrictive version; The behavior of confirming comprises; Communication session between foundation and/or leading subscriber and other system entity, and module 658 can be used for utilizing Subscriber Interface Module SIM 640 user interface to be provided and to utilize communication module 630 (with first communication interface modules 610 and/or second communication interface module 620) to communicate to realize developing and managing of current link.Such communication session can be, for example, with the information-related communication session that is obtained, carry out the communication session of business transaction, at interpersonal corresponding communication session etc.

Again for example; In a non-restrictive version; The behavior of confirming comprises; With with TV in the user of the relevant specific behavior of object select notice to give one or more other television systems and/or other network entity (for example, manufacturing enterprise, circulation enterprise, CBRS, advertisement agency etc.), and module 658 can be used for utilizing communication module 630 (with first communication interface modules 610 and/or second communication interface module 620) to carry out such notice.

Though do not illustrate in the drawings, exemplary control device of the tv 600 can comprise, for example, one or more modules are used to carry out the processing of continuation of the step 395 of aforesaid any one or all step 295 and exemplary method 300 about exemplary method 200.Such module (for example, the same with 658 with one or more module 654,656) can be implemented by the processor 650 that execution be stored in the instruction in the memory 660.

Though the argumentation to Fig. 4-6 of front provides the various exemplary module of TV 400, television receiver 500 and control device of the tv 600; As previously mentioned; Various aspects of the present invention can realize (for example, being realized by a plurality of assemblies of user's local television system) in distributed system.Therefore, only if clearly statement, the scope of various aspects of the present invention is not limited to realized by single television system assembly (or equipment).

Forward Fig. 7 to, the exemplary module of this figure various aspects, local television system and/or the block diagram of submodule according to the present invention.Exemplary local television system 700 can with shown in Fig. 4-6 and TV 400 that discussed in the above, television receiver 500 and/or control device of the tv 600 in any one share any one or all characteristics.Exemplary local television system 700 can; For example, with shown in Figure 1 and exemplary TV 140 and 141 that discussed in front, control device of the tv 160 and 161, television receiver 151, TV provider 110 and/or third party's programme information provider in one or more any one or all characteristics shared.In addition, exemplary local television system 700 (for example wherein each kind of module) can be used for carrying out any one or all about exemplary method 200 shown in aforesaid Fig. 2-3 and 300 function.The assembly of exemplary local television system 700 (for example can be placed in the single television system assembly; Single TV, single television receiver, single control device of the tv etc.) or be dispersed in a plurality of television system assemblies (for example, a plurality of assemblies of user's local television system, comprise the user local television system one or more assemblies and away from combination of components of one or more assemblies of user's local television system etc.).

For example, local television system 700 comprises processor 730.Processor 730 can, for example, share any one or all characteristics with the described processor 450,550 of Fig. 4-6 and 650.Also for example, local television system comprises memory 740.Memory 740 can, for example, share any one or all characteristics with the described memory 460,560 of Fig. 4-6 and 660.

Also for example, local television system 700 comprises various Subscriber Interface Module SIMs 750.Subscriber Interface Module SIM 750 can, for example, share any one or all characteristics with reference to the described Subscriber Interface Module SIM 440,540 of Fig. 4-6 and 640 with previous.Such as but not limited to; Subscriber Interface Module SIM 750 comprises: display device, video camera (being used to obtain static or moving image), loud speaker, earphone are (for example; Wired or wireless), microphone, video screen (for example; Touch-screen), percussion mechanism, keyboard and/or various other user interface facilities (for example, mouse, trackball, touch pad, touch-screen, light pen, game control equipment etc.).

Exemplary local television system 700 also comprises, for example, and various communication modules (705,706 and 710).Such communication module can, for example, the communication interface modules of being discussed about Fig. 4-6 with the front 410,420,510,610 and 620 is shared any one or all characteristics.Such as but not limited to, communication interface modules 710 comprises: the blue tooth interface module; IEEE802.11,802.15,802.16 and/or 802.20 modules; Various cellular communication interface modules (for example, GSM/GPRS/EDGE, CDMA/CDMA2000/1x-EV-DO, WCDMA/HSDPA/HSUPA, TDMA/PDC, WiMAX etc.); The communication interface modules (for example, GPS, A-GPS etc.) that all places is relevant; Various wired/mooring communication interface modules (for example, USB, live wire, RS-232, HDMI, Ethernet, Wireline and/or cable modem etc.); The various communication interface moduless that communicate with External memory equipment; Deng.Exemplary local television system 700 also shows, comprise various wired 706 and/or wireless 705 front-end modules, wired 706 and/or wireless 705 front-end modules can, for example, be included in the communication interface modules and/or can be utilized by it.

Exemplary local television system 700 also comprises various signal processing modules 790.Signal processing module 790 can be shared any one or all characteristics with the module of exemplary TV 400, television receiver 500 and/or the control device of the tv 600 of carrying out signal processing.For example, signal processing module 790 can be used for the aforesaid various types of information of assist process (for example, about sensor processing, position confirm, Video processing, image processing, Audio Processing, general user's interface information data processing etc.).Such as but not limited to, signal processing module 790 comprises: the video/graphics processing module (for example, MPEG-2, MPEG-4, H.263, H.264, JPEG, TIFF, 3-D, 2-D, MDDI etc.); Audio processing modules (for example, MP3, AAC, MIDI, QCELP, AMR, CMX etc.); And/or sense of touch processing module (for example, keyboard I/O, touch-screen processing, Electric Machine Control etc.).

Generally speaking, various aspects of the present invention provide a kind of and are applied to being used in the television system system and method for the user interactions relevant with the TV programme that appearing is provided.The present invention describes through some aspects and embodiment, and those skilled in the art know, under the situation that does not break away from the spirit and scope of the present invention, can carry out various changes or be equal to replacement these characteristics and embodiment.In addition, under instruction of the present invention, can make amendment to these characteristics and embodiment can not break away from the spirit and scope of the present invention to adapt to concrete situation and material.Therefore, the present invention does not receive the restriction of specific embodiment disclosed herein, and all interior embodiment of claim scope that fall into the application belong to protection scope of the present invention.

Claims

One kind provide with TV programme in the method for the relevant user interactions of object, it is characterized in that said method comprises:

In television system:

User interface is provided, and the user can be through the said user interface indication operation relevant with TV programme that appear that will carry out;

Utilize the said user interface that provides, the user of the reception user assigned operation relevant with TV programme that appear that will carry out imports indication;

User based on said reception specifies the user of behavior to import indication at least in part, confirms the relevant behavior of object in that will carry out and the TV programme that appear;

Carry out said definite behavior.
2. method according to claim 1 is characterized in that, the relevant behavior of object in said that will carry out and the TV programme that appear comprise in following any one or a plurality of:

Presentation information give with the TV programme that appear in the relevant user of object;

Carry out with the TV programme that appear in the relevant business transaction of object; And

Start with the TV programme that appear in the communicating by letter of the relevant entity of object.
3. method according to claim 1 is characterized in that, the relevant behavior of object in said that will carry out and the TV programme that appear comprises, appear be presented on TV programme in the concrete relevant information of said object.
4. method according to claim 1; It is characterized in that; In the only part of the TV programme that appeared; Provide the user of the relevant behavior of said object that will carry out and said to select, through said user interface, the user can indicate the relevant behavior of the object in the TV programme that will carry out with appear.
5. method according to claim 4 is characterized in that, the said user that the behavior relevant with said object that will carry out be provided selects, when generally occurring over just said object and appearing in the TV programme that appear.
6. method according to claim 1 is characterized in that, the said user that the behavior relevant with said object that will carry out be provided selects, and generally occurs over just in the part of the TV programme that the commercial enterprise relevant with the said object that is appeared support.
7. according to the method for claim 1, it is characterized in that the relevant behavior of object in said that will carry out and the TV programme that appeared comprises, carry out with the TV programme that appeared in the relevant business transaction of said object.
8. method according to claim 1 is characterized in that, the relevant behavior of object in said that will carry out and the TV programme that appeared comprises, sets up the communication session with the commercial enterprise relevant with said object.
One kind provide with TV programme in the system of the relevant user interactions of object, it is characterized in that said system comprises:

At least one module is used for carrying out following at least behavior:

User interface is provided, the user can through the indication of said user interface that will carry out with TV programme that appear in the relevant behavior of object;

Utilize the said user interface that provides, reception that will carry out with TV programme that appear in the relevant user of object specify the user of behavior to import indication;

User based on said reception specifies the user of behavior to import indication at least in part, confirms the relevant behavior of object in that will carry out and the TV programme that appear; And

Carry out said definite behavior.
10. system according to claim 9 is characterized in that, the relevant behavior of object in said that will carry out and the TV programme that appeared comprise in following any one or a plurality of:

Presentation information give with the TV programme that appear in the relevant user of object;

Carry out with the TV programme that appear in the relevant business transaction of object; And

Start with the TV programme that appear in the communicating by letter of the relevant entity of object.