CN102521758A - Advertisement attention analysis method based on statistics theory - Google Patents
Advertisement attention analysis method based on statistics theory Download PDFInfo
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- CN102521758A CN102521758A CN2011103764583A CN201110376458A CN102521758A CN 102521758 A CN102521758 A CN 102521758A CN 2011103764583 A CN2011103764583 A CN 2011103764583A CN 201110376458 A CN201110376458 A CN 201110376458A CN 102521758 A CN102521758 A CN 102521758A
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Abstract
The invention discloses an advertisement attention analysis method based on statistics theory. The method comprises the following steps of: (1) determining the reading time of the advertisement according to statistics, and storing the reading time and a corresponding advertisement in a smart terminal or a server after binding the reading time with the corresponding advertisement; (2) opening the advertisement information through the smart terminal by a user, adding 1 to the reading times of the advertisement by the smart terminal through a counter, and starting the time; (3) closing the advertisement information by the user, stopping timing, and storing the reading time of the advertisement in the smart terminal or the server corresponding to the advertisement; (4) circulating the steps (2) and (3) within the predetermined statistical time; (5) based on the statistics theory, analyzing the attention of the advertisement by the server via a statistical function. The method, based on the statistics theory, effectively improves the accuracy of the statistical data, and provides truly reliable data support for feedback of the advertisement reading information.
Description
Technical field
The present invention relates to a kind of attention-degree analysis method of advertisement, specifically, relate to a kind of ad attention analytical approach based on Principle of Statistics.
Background technology
At present, advertisement putting mode commonly used mainly contains two kinds on the market: the general advertisement of no information feedback and the Internet advertising that can obtain information feedback.Such as audient's coverage, audient to the attention rate of this advertisement how or the like general advertisement such as traditional media advertisement, SMS, multimedia message advertisement or the like owing to there is not easy information feedback mechanism, are difficult to analyze quantitatively the input effect of advertisement; Internet advertising is clicked respective links through the user and is realized browsing, and the backstage can be added up the degree of concern that receives of advertisement through clicking rate.But this attention rate statistical method of Internet advertising only confirms according to number of clicks that its result is influenced by a lot of external causes and causes accuracy rate to be difficult to improve, and therefore, the practical value of statistics also can not be satisfactory.
Summary of the invention
The object of the present invention is to provide ad attention analytical approach, solve the low problem of accuracy rate that can't carry out the ad attention analysis or analyze that exists in the prior art based on Principle of Statistics.
To achieve these goals, the technical scheme of the present invention's employing is following:
Ad attention analytical approach based on Principle of Statistics is characterized in that, may further comprise the steps:
(1) confirm reading time of advertisement according to statistics, and should reading time and corresponding advertisement be bound to after the one, be stored in intelligent terminal or the server;
(2) user opens advertising message through intelligent terminal, and intelligent terminal adds 1 through counter to the frequency of reading of this advertisement, and picks up counting;
(3) user closes this advertising message, stops timing, and this time with this advertisement is stored in this advertisement corresponding intelligent terminal or server reading time again;
(4) circulation step (2) and (3) in predetermined timing statistics;
(5) according to Principle of Statistics, the server by utilizing statistical function analyzes the attention rate of this advertisement.
Further, said intelligent terminal is smart mobile phones such as iPhone, Android, Windows Phone, perhaps panel computer such as iPad, Android.
Again further; Counter added before 1 the frequency of reading of this advertisement in the said step (2), and also whether judges only is on the screen of intelligent terminal, to slip over this advertisement, if; Then the frequency of reading of this advertisement is not added 1, it is not carried out timing simultaneously.
Simultaneously; Counter adds after 1 the frequency of reading of this advertisement in the said step (2), judges also whether intelligent terminal screen protection occurs and cause screen to stay in for a long time in this advertisement, if; Then time out is treated to restart timing again after screen protection finishes.
Further; Frequency of reading and the mode of reading time that the middle intelligent terminal of said step (4) is uploaded advertisement comprise following two kinds: a. is after stopping timing; When this time of this advertisement is stored in the corresponding storer of this advertisement reading time, upload onto the server immediately; B. preset timing statistics, after this timing statistics finishes, with whole frequency of reading of this advertisement and reading time disposable uploading onto the server.
Compared with prior art, the present invention has following beneficial effect:
1. the present invention is the basis with the Principle of Statistics; Through statistics to excessive reading number of times and reading time, utilize statistical function to calculate the attention rate of advertisement again, meet the principles of science; Effectively improved analysis result, and then reliable data support is provided for the follow-up input of this advertisement;
2. the present invention adds up the reading time and the frequency of reading of advertisement simultaneously, makes the attention-degree analysis of advertisement more solidly, has more reliability;
3. the present invention is in statistic processes, got rid of to slip over advertising page and wear the error statistics on the frequency of reading of coming, and the error statistics on screen dormancy reading time of bringing, thereby improved the accuracy rate of statistics greatly;
4. the present invention can select the uplink time of statistics according to actual needs flexibly, thereby provides convenience for attention-degree analysis;
5. the present invention can also be carried out the processing of intermediate data by intelligent terminal, thereby alleviates the pressure of server, improves analysis efficiency;
6. processing procedure of the present invention is entirely background process, not to any influence of user's browse advertisements information generating;
7. the present invention is through the analysis to attention rate, for the actual effect that improves advertisement putting provides a reliable approach.
Description of drawings
Fig. 1 is a schematic flow sheet of the present invention.
Embodiment
Below in conjunction with accompanying drawing and embodiment the present invention is described further, embodiment of the present invention includes but not limited to the following example.
Embodiment
As shown in Figure 1; Ad attention analytical approach based on Principle of Statistics; Its ultimate principle is to come the attention rate of generality analysis consumer to advertisement through the reading information of adding up some, thereby feeds back to the publisher of advertisement, so that advertisement publishers understand advertising effect; And then reliable support is provided for follow-up advertisement design, issue or other action, finally reach the purpose that reduces advertising cost, improves advertising results.
Ad attention analytical approach based on Principle of Statistics of the present invention, its basic process is following:
One. the reading time of preset advertisement
Before ad distribution, advertisement publishers estimate to read the time that this advertisement full content needs according to the conventional reading rate of ordinary populace according to the factors such as length of this ad content.Concrete method of operating does; The crowd of statistics some reads the averaging time that this advertisement full content needs in the small region scope; Read the full content of this advertisement such as 10 of any searchings or 20 public in a sub-district or on a street; Calculate average reading time then, just be bound to one as preset advertisement reading time and this advertisement this average reading time, is stored in the server of this advertisement of issue.
Two. the number of times that statistics is read this advertisement carries out timing with beginning reading time to single
Advertisement is presented on the intelligent terminal through network after being issued out by server.The intelligent terminal kind is a lot, every equipment that can be communicated with the data transfer of going forward side by side with server all can, like iPhone, iPad, Android mobile phone etc., the present invention does not limit this.
The user opens ad content through intelligent terminal, and at this moment, at first judges is to read this ad content or directly slipping over this ad content and browse other guide.Concrete determination methods is following: the real time that at first reads this ad content through recording user; Should compare the real time then with the preset advertisement reading time; If should obviously be far smaller than the preset advertisement reading time real time, as the actual time only be several seconds, and the preset advertisement reading time is 1 minute; So just, can this time of judges opening this advertisement is not to belong to this ad content of normal reading, browses other guide but slip over this advertisement.In this case, counter is not carried out and is added 1 operation; Otherwise then counter is carried out and is added 1 operation, and is picked up counting by timer.
The frequency of reading to this advertisement add 1 and pick up counting after, begin to judge whether the screen of intelligent terminal dormancy occurs, if the screen dormancy, time out then, no screen dormancy phenomenon occurs in whole reading process.
Three. confirm and storage reading time
At first whether judges reads this ad content, can whether close this advertising message through judges and judge.If the user does not close this advertisement, then continue to judge whether to occur the screen dormancy; Otherwise, if the user closes this advertisement, judge that then it reads this ad content, and stop timing at once that this time with this advertisement at last is uploaded in the server of this advertisement of issue through network reading time, and stores.
Four. in timing statistics, add up the frequency of reading of this advertisement and each reading time according to Principle of Statistics
According to the popularization time of advertisement; Need to confirm the time limit of statistics; As add up the frequency of reading of this advertisement in after the issue one month and each time of reading; Confirm the frequency of reading of advertisement and each reading time according to the method in above-mentioned second step and the 3rd step so, and in uploading onto the server.
Five. utilize statistical function to analyze the attention rate of this advertisement
If the attention rate of advertisement is A, its computing formula is following:
A?=?f(c,d,T)
Wherein, c is the frequency of reading of advertisement, and d is single reading time, and T is a time constant, and < T, then A=0 does not promptly calculate attention rate as if c.The function of f for designing according to statistical method is not limited to a certain fixed function.
According to the method described above, just can draw the attention rate of the public effectively according to Principle of Statistics to this advertisement.It should be noted that; Its scope of application of method of the present invention is not limited to advertisement; Need obtain on the content of feedback information applicable to other equally, therefore, protection scope of the present invention should only not be confined to advertisement field yet; So long as use the adaptability application that design concept of the present invention is carried out, all should belong within protection scope of the present invention.
Claims (5)
1. based on the ad attention analytical approach of Principle of Statistics, it is characterized in that, may further comprise the steps:
(1) confirm reading time of advertisement according to statistics, and should reading time and corresponding advertisement be bound to after the one, be stored in intelligent terminal or the server;
(2) user opens advertising message through intelligent terminal, and intelligent terminal adds 1 through counter to the frequency of reading of this advertisement, and picks up counting;
(3) user closes this advertising message, stops timing, and this time with this advertisement is stored in this advertisement corresponding intelligent terminal or server reading time again;
(4) circulation step (2) and (3) in predetermined timing statistics;
(5) according to Principle of Statistics, the server by utilizing statistical function analyzes the attention rate of this advertisement.
2. the ad attention analytical approach based on Principle of Statistics according to claim 1 is characterized in that, said intelligent terminal is iPhone, Android, Windows Phone, iPad, Android.
3. the ad attention analytical approach based on Principle of Statistics according to claim 2; It is characterized in that; Counter added before 1 the frequency of reading of this advertisement in the said step (2), and also whether judges only is on the screen of intelligent terminal, to slip over this advertisement, if; Then the frequency of reading of this advertisement is not added 1, it is not carried out timing simultaneously.
4. the ad attention analytical approach based on Principle of Statistics according to claim 3; It is characterized in that; Counter adds after 1 the frequency of reading of this advertisement in the said step (2), judges also whether intelligent terminal screen protection occurs and cause screen to stay in for a long time in this advertisement, if; Then time out is treated to restart timing again after screen protection finishes.
5. the ad attention analytical approach based on Principle of Statistics according to claim 4 is characterized in that, frequency of reading and the mode of reading time that the middle intelligent terminal of said step (4) is uploaded advertisement comprise following two kinds:
A. after stopping timing, when this time of this advertisement is stored in the corresponding storer of this advertisement reading time, upload onto the server immediately;
B. preset timing statistics, after this timing statistics finishes, with whole frequency of reading of this advertisement and reading time disposable uploading onto the server.
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| CN201110376458.3A CN102521758B (en) | 2011-11-24 | 2011-11-24 | Ad attention analysis method based on Principle of Statistics |
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| CN201110376458.3A CN102521758B (en) | 2011-11-24 | 2011-11-24 | Ad attention analysis method based on Principle of Statistics |
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| CN104184600A (en) * | 2013-05-22 | 2014-12-03 | 腾讯科技（深圳）有限公司 | Management method, device and system of no-interaction operation |
| CN105654350A (en) * | 2016-01-06 | 2016-06-08 | 北京齐尔布莱特科技有限公司 | Method for conducting statistics on visual exposure of advertisement |
| CN106210891A (en) * | 2016-07-29 | 2016-12-07 | 王晓光 | There is statistical method and the system of the video file of response operation |
| CN106254905A (en) * | 2016-07-29 | 2016-12-21 | 王晓光 | The method for automatically counting of viewing time and system |
| WO2018018595A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about video file with response operation |
| WO2018018592A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about user viewing data of video advertisement |
| WO2018018593A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for automatically collecting statistics about viewing time |
| WO2018023341A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewers based on video advertisement |
| WO2018023342A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewing times in video advertisement |
| CN107678931A (en) * | 2017-09-26 | 2018-02-09 | 泰康保险集团股份有限公司 | Reading behavior evaluation method and device, storage medium and electronic equipment |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2018018595A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about video file with response operation |
| WO2018018592A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Method and system for collecting statistics about user viewing data of video advertisement |
| CN106210891A (en) * | 2016-07-29 | 2016-12-07 | 王晓光 | There is statistical method and the system of the video file of response operation |
| WO2018023341A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewers based on video advertisement |
| WO2018023342A1 (en) * | 2016-08-01 | 2018-02-08 | 王晓光 | Method and system for counting number of viewing times in video advertisement |
| CN107682743A (en) * | 2017-03-27 | 2018-02-09 | 腾讯科技（北京）有限公司 | The control method for playing back and device of paster media file |
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| CN109523350A (en) * | 2018-10-31 | 2019-03-26 | 上海与德通讯技术有限公司 | Order generation method and electronic equipment |
| CN112785339A (en) * | 2021-01-26 | 2021-05-11 | 上海明略人工智能(集团)有限公司 | Method, device and equipment for user identification |
| CN113361696A (en) * | 2021-06-30 | 2021-09-07 | 中国农业银行股份有限公司 | Page reading identification method and device |
| CN113361696B (en) * | 2021-06-30 | 2024-02-27 | 中国农业银行股份有限公司 | Page reading identification method and device |
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Effective date of registration: 20170213 Address after: Yanta Road 710000 Shaanxi city of Xi'an province No. 58 Applicant after: Xi''an University of Science and Technology Address before: The high tech Development Zone Industrial Park of Chengdu City, Sichuan province 610000 Applicant before: Chengdu Mindpro Technology Co., Ltd. |
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