CN102467524A - Method for obtaining and associating mobile phone user identifiers in personalized search - Google Patents
Method for obtaining and associating mobile phone user identifiers in personalized search Download PDFInfo
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- CN102467524A CN102467524A CN2010105396346A CN201010539634A CN102467524A CN 102467524 A CN102467524 A CN 102467524A CN 2010105396346 A CN2010105396346 A CN 2010105396346A CN 201010539634 A CN201010539634 A CN 201010539634A CN 102467524 A CN102467524 A CN 102467524A
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Abstract
The invention provides a method for obtaining and associating mobile phone user identifiers in personalized search, which ensures that a system can obtain a unique user identifier and provides better personalized services for a user. In the method, a white list service, a user identification system and a personalized cloud storage system are established on a server of a search service provider, a mobile phone user is connected to a search engine, the search engine is used for identifying the mobile phone user through the user identification system, then the user identification system adds identification information into the personalized cloud storage system, an identity information account of the mobile phone user is established in the cloud storage system, and identity information is associated with the white list service.
Description
Technical field
The present invention provides a kind of searching method of search engine, and the information to the user identifies and related method during cellphone subscriber's internet searching specifically.
Background technology
The user often hopes that search engine can return the personalized search result that can meet consumers' demand according to user's search custom and preference when internet usage is searched for.In addition, through user's unique identification, system can also provide the extension service based on personalization according to Search Results, for example result data reminder announced service; Location-based search service and Search Results issue service etc. to lack multimedia message.Traditional P C internet generally comes the unique sign of recording user through the mode of using Cookie or user login.Behind the logging in system by user, search engine can indicate current user and carry out related with the personal settings on backstage.When the user input query string was searched for, user's personal settings can be adjusted the weights of relevant outcome record, thereby returned personalized Search Results.
Personalized service main flow process in PC internet comprises:
A. the user carries out register.After system authentication is passed through, can be according to user's sign, carry out related to this sign with individuation data in the backstage;
B. submit queries string.Search engine carries out after participle, semantic analysis, the integrated strategy analysis, uses relevant vertical search engine to retrieve and obtain the result.Because user's preference all has nothing in common with each other with being provided with, Search Results can adjust accordingly and finally represents the ranking results that meets the active user most according to these individuation datas, at utmost satisfies user's personalized search demand.
Except user's login, conventional P C internet can also come unique sign of recording user through the form that webpage Cookie and bookmark are set.Through the information in Cookie and the bookmark, front end system can be discerned this user and be passed to background system, thereby the personalized search service is provided.But, because the safety problem on the PC is many, the user tends to irregularly remove local Cookie data.Because input is more convenient, particularly under the many situation of bookmark, the frequency of utilization of certain bookmark is also very limited.Simultaneously, PC also might be that many people use jointly.This all can influence the accuracy and the service quality of personalized search.
Its flow process comprises as follows:
A. user's accessing Web services device for the first time, system can generate and implant the Cookie that the contains unique identification information browser to the user;
B. the user during accessing Web services device, system can carry out related with the personalized search custom on backstage according to the Cookie that user browser sends over once more;
C. submit queries string.Search engine carries out after participle, semantic analysis, the integrated strategy analysis, uses relevant vertical search engine to retrieve and obtain the result.Because user's preference all has nothing in common with each other with being provided with, Search Results can adjust accordingly and finally represents the ranking results that meets the active user most according to these individuation datas, at utmost satisfies user's personalized search demand.Be that with the login mode difference Cookie mode does not need the user to login, some preferences that therefore also can't recording user are provided with, for example the information that can't note of search behavior such as age, sex.
User's great majority of wireless Internet are the cellphone subscriber.Through GPRS or WiFi link, the user can use on Feature Phone and the Smart Phone browser built-in or installation afterwards to check mobile phone internet or PC internet page.Though use-pattern is roughly the same, the difference of the maximum of cellphone subscriber and PC internet use habit is terminal and user's a strong relevance.The privacy of mobile phone is stronger, and user's use habit has persistence.This all is to have the characteristic of mobile phone terminal itself to decide.Except the data link, mobile phone can also carry out through note and voice alternately.And the general user just can change the mobile phone of oneself in one to two year.Therefore it is extremely important to the user provides the personalized search service for wireless Internet service provider to discern the unique sign of cellphone subscriber.Carrying out aspect the unique sign identification of user, we use for reference the experience of PC internet, mainly contain Cookie, and three kinds of modes such as bookmark and cell-phone number are discerned the specific user.But every kind of method all has relative merits separately.
From present operating position, operator generally all can shield user's phone number.Though we through after authorizing, can obtain through using the number of CMWAP as the mobile phone of access point.But this accounts for a very little part.For obtaining high speed data links, a lot of users are connected to wireless Internet through CMNET access point or Wi-Fi.For the back dual mode, user's phone number is difficult to obtain.Therefore can't come this type user is carried out unique identification through obtaining cell-phone number.
It is many that bookmark and Cookie use on mobile phone terminal, because this can reduce a lot of input operations.But not all mobile phone browser can both be supported Cookie, unlike the such whole support Cookie of PC browser.As for bookmark, cellphone subscriber that neither be all is ready to use bookmark, and is not too convenient after all.
The mode of User login is also not too universal on mobile phone.The user thinks that input is cumbersome more.Simultaneously, the necessary condition that login neither search operation.Could use the personalized search service if the user need login, can influence the cellphone subscriber like this and experience.Therefore, make the user who carries out personalized search in this way actually rare.
Summary of the invention
To above defective, the present invention provides the cellphone subscriber's sign in a kind of personalized search to obtain and correlating method, thereby the system that makes can obtain the unique sign of user, for the user provides better personalized service.Whole solution comprises a plurality of key components: the service of CMWAP white list, Cookie, bookmark, the storage of individuation data cloud and association service, these parts are organically combined, and formed a more complete personalized designation system.
For realizing above-mentioned purpose, the present invention realizes through following technical scheme:
Cellphone subscriber's sign in the personalized search is obtained and correlating method; On the server of search service provider, set up white list service, User Recognition system, personalized cloud storage system; The cellphone subscriber is connected on the search engine; Search engine is discerned the cellphone subscriber through the User Recognition system; The User Recognition system adds identifying information in the personalized cloud storage system to then, and in cloud storage system, sets up cellphone subscriber's identity information account, and identity information is associated with the white list service.
The mode that the cellphone subscriber lands search engine can make direct login, land or land through WiFi through CMNET mobile phone access point, and the cellphone subscriber connects the white list service through the CMWAP access point.
Concrete grammar comprises:
The cellphone subscriber uses after the CMWAP access point; System obtains user's phone number through the white list service; User's unique identification that this number and system generate can be stored in personalized cloud storage system, and cellphone subscriber's unique identification can be implanted to the form of Cookie or bookmark in the mobile phone browser;
The user uses after CMNET or the Wi-Fi access point, and system can mate existing customized information in wherein unique identification and the system related, thereby obtains phone number;
The user is when searching for, and system can transfer power with Search Results according to user's unique identification, returns the Search Results that satisfies users ' individualized requirement;
The User Recognition system can carry out associated match according to user's unique identification, phone number and individuation data, thereby carries out distributed management and storage.
Service item comprises:
The service of CMWAP white list:
User's request meeting through the CMWAP access point is transmitted to the webserver through moving WAP gateway.Because the white list service of China Mobile has been applied in the IP address of the webserver, WAP gateway is transmitted to the phone number that can comprise the user in the solicited message of server.These information are different according to concrete equipment, and are included in the middle of the different fields, for example: HTTP_X_NETWORK_INFO, HTTP_X_UP_CALLING_LINE_ID, HTTP_X_UP_CALLING_LINE_ID, HTTP_X_UP_SUBNO, DEVICEID.But through the mobile phone that CMNET access point or Wi-Fi insert, we can't obtain its phone number.
Cookie：
In mobile phone user system WAP page, on mobile phone browser, implant cookie information.This cookie information comprises the unique sign that is generated automatically by system.For the browser that can not support Cookie, we can point out the user to use bookmark function.Can there be the possibility of being removed by the cellphone subscriber in Cookie.
Bookmark:
The prompting user saves as bookmark to website homepage or certain vertical column, in bookmark information, comprises the unique sign that is generated automatically for this cellphone subscriber by system.The interpolation bookmark mode of every kind of mobile phone is slightly different, needs channeling conduct.A considerable amount of users can use bookmark function to preserve their the often URL of visit.
The storage of individuation data cloud:
Effectively cellphone subscriber's quantity up to now till, have about 400,000,000 approximately.Same user can be at WAP, client software and enterprising line search of different passages and personal settings such as note.For example, the client user can be provided with current bookmark, number of words and font in novel column the inside.Short-message users can be provided with the default search city.WAP user can be provided with every page of bar number etc. as a result.These personal settings of user are all carried out related with their unique identification and are stored among distributed cloud storage platform.In order not influence the user in the experience in when visit, and convenient management, this platform must have preferable performance, supports distributed and can flexible expansion.Particularly in so many user's large-scale concurrent, performance should remain unchanged.
Such scheme is independent operating separately, but can not solve aforesaid whole issue.After these schemes integration, carry out association through cellphone subscriber's unique identification and merge.We just can obtain phone number and the unique sign of most of users under different access states, and the system that is very easy to provides better personalized service for the cellphone subscriber.
For the mode of CMWAP, we can obtain phone number through WAP white list mechanism.This number can be with system be recorded in the personalized cloud storage platform on backstage afterwards for the unique identification of its generation is related among.For the user of CMNET and Wi-Fi access, the personalized record related with it can searched through the user's unique identification that comprises in implantation or the bookmark in the mobile phone browser by system in personalized cloud storage platform.If this user has visited system through the CMWAP access point before this, phone number will be obtained, thereby follow-up service based on phone number is provided.If this user did not visit system through the CMWAP access point as yet, they will be gone to attempt using the CMWAP access point to obtain better services by prompting.In case the user uses after the CMWAP access, system equally can use mobile phone browser to implant the user's unique identification that comprises in the bookmark that lives and in personalized cloud storage platform, search association.Thereby obtain this subscriber phone number.We can carry out related with existing unique sign the phone number that obtain this moment.So, even the user still inserts with WiFi or CMNET next time, no matter be to use Cookie or bookmark, system can obtain user's phone number through the related information in the personalized cloud storage platform, thereby carries out better personalized service.For example, transmitting short message or prompting that the cellphone subscriber who uses Wi-Fi to insert also can receive system.
Description of drawings
Fig. 1 is that the cellphone subscriber in the personalized search identifies flow process and the module structure figure that obtains with correlating method.
Embodiment
According to embodiment and accompanying drawing the present invention is done further explain below.
Need carry out unique identification to portable terminal in all mobile Internets and all be suitable for this technology with the occasion that different access passages carry out association.Be some reference datas below:
As shown in Figure 1; Cellphone subscriber's sign in the personalized search is obtained and correlating method; On the server of search service provider, set up white list service, User Recognition system, personalized cloud storage system; The cellphone subscriber is connected on the search engine, and search engine is discerned the cellphone subscriber through the User Recognition system, and the User Recognition system adds identifying information in the personalized cloud storage system to then; And in cloud storage system, set up cellphone subscriber's identity information account, and identity information is associated with the white list service.
The mode that the cellphone subscriber lands search engine can make direct login, land or land through WiFi through CMNET mobile phone access point, and the cellphone subscriber connects the white list service through the CMWAP access point.
Concrete grammar comprises:
The cellphone subscriber uses after the CMWAP access point; System obtains user's phone number through the white list service; User's unique identification that this number and system generate can be stored in personalized cloud storage system, and cellphone subscriber's unique identification can be implanted to the form of Cookie or bookmark in the mobile phone browser;
The user uses after CMNET or the Wi-Fi access point, and system can mate existing customized information in wherein unique identification and the system related, thereby obtains phone number;
The user is when searching for, and system can transfer power with Search Results according to user's unique identification, returns the Search Results that satisfies users ' individualized requirement;
The User Recognition system can carry out associated match according to user's unique identification, phone number and individuation data, thereby carries out distributed management and storage.
Service item comprises:
The service of CMWAP white list:
User's request meeting through the CMWAP access point is transmitted to the webserver through moving WAP gateway.Because the white list service of China Mobile has been applied in the IP address of the webserver, WAP gateway is transmitted to the phone number that can comprise the user in the solicited message of server.These information are different according to concrete equipment, and are included in the middle of the different fields, for example: HTTP_X_NETWORK_INFO, HTTP_X_UP_CALLING_LINE_ID, HTTP_X_UP_CALLING_LINE_ID, HTTP_X_UP_SUBNO, DEVICEID.But through the mobile phone that CMNET access point or Wi-Fi insert, we can't obtain its phone number.
Cookie：
In mobile phone user system WAP page, on mobile phone browser, implant cookie information.This cookie information comprises the unique sign that is generated automatically by system.For the browser that can not support Cookie, we can point out the user to use bookmark function.Can there be the possibility of being removed by the cellphone subscriber in Cookie.
Bookmark:
The prompting user saves as bookmark to website homepage or certain vertical column, in bookmark information, comprises the unique sign that is generated automatically for this cellphone subscriber by system.The interpolation bookmark mode of every kind of mobile phone is slightly different, needs channeling conduct.A considerable amount of users can use bookmark function to preserve their the often URL of visit.
The storage of individuation data cloud:
Effectively cellphone subscriber's quantity up to now till, have about 400,000,000 approximately.Same user can be at WAP, client software and enterprising line search of different passages and personal settings such as note.For example, the client user can be provided with current bookmark, number of words and font in novel column the inside.Short-message users can be provided with the default search city.WAP user can be provided with every page of bar number etc. as a result.These personal settings of user are all carried out related with their unique identification and are stored among distributed cloud storage platform.In order not influence the user in the experience in when visit, and convenient management, this platform must have preferable performance, supports distributed and can flexible expansion.Particularly in so many user's large-scale concurrent, performance should remain unchanged.
Such scheme is independent operating separately, but can not solve aforesaid whole issue.After these schemes integration, carry out association through cellphone subscriber's unique identification and merge.We just can obtain phone number and the unique sign of most of users under different access states, and the system that is very easy to provides better personalized service for the cellphone subscriber.
For the mode of CMWAP, we can obtain phone number through WAP white list mechanism.This number can be with system be recorded in the personalized cloud storage platform on backstage afterwards for the unique identification of its generation is related among.For the user of CMNET and Wi-Fi access, the personalized record related with it can searched through the user's unique identification that comprises in implantation or the bookmark in the mobile phone browser by system in personalized cloud storage platform.If this user has visited system through the CMWAP access point before this, phone number will be obtained, thereby follow-up service based on phone number is provided.If this user did not visit system through the CMWAP access point as yet, they will be gone to attempt using the CMWAP access point to obtain better services by prompting.In case the user uses after the CMWAP access, system equally can use mobile phone browser to implant the user's unique identification that comprises in the bookmark that lives and in personalized cloud storage platform, search association.Thereby obtain this subscriber phone number.We can carry out related with existing unique sign the phone number that obtain this moment.So, even the user still inserts with WiFi or CMNET next time, no matter be to use Cookie or bookmark, system can obtain user's phone number through the related information in the personalized cloud storage platform, thereby carries out better personalized service.For example, transmitting short message or prompting that the cellphone subscriber who uses Wi-Fi to insert also can receive system.
Person skilled in the art should be familiar with; The above embodiment is used for explaining the object of the invention; And be not with opposing qualification of the present invention; As long as in essential scope of the present invention, variation, modification that the foregoing description is done all will drop in the claim scope of the present invention.
Claims (6)
1. the sign of the cellphone subscriber in the personalized search is obtained and correlating method; On the server of search service provider, set up white list service, User Recognition system, personalized cloud storage system; The cellphone subscriber is connected on the search engine; Search engine is discerned the cellphone subscriber through the User Recognition system, and the User Recognition system adds identifying information in the personalized cloud storage system to then, and in cloud storage system, sets up cellphone subscriber's identity information account; And identity information is associated with the white list service
Concrete grammar comprises:
The cellphone subscriber uses after the CMWAP access point; System obtains user's phone number through the white list service; User's unique identification that this number and system generate can be stored in personalized cloud storage system, and cellphone subscriber's unique identification can be implanted to the form of Cookie or bookmark in the mobile phone browser;
The user uses after CMNET or the Wi-Fi access point, and system can mate existing customized information in wherein unique identification and the system related, thereby obtains phone number;
The user is when searching for, and system can transfer power with Search Results according to user's unique identification, returns the Search Results that satisfies users ' individualized requirement;
The User Recognition system can carry out associated match according to user's unique identification, phone number and individuation data, thereby carries out distributed management and storage.
2. the cellphone subscriber's sign in the personalized search according to claim 1 is obtained and correlating method; It is characterized in that; The mode that the cellphone subscriber lands search engine can make direct login, land or land through WiFi through CMNET mobile phone access point, and the cellphone subscriber connects the white list service through the CMWAP access point.
3. the cellphone subscriber's sign in the personalized search according to claim 1 is obtained and correlating method, it is characterized in that the service of CMWAP white list:
User's request meeting through the CMWAP access point is transmitted to the webserver through moving WAP gateway.
4. the cellphone subscriber's sign in the personalized search according to claim 1 is obtained and correlating method, it is characterized in that Cookie:
In mobile phone user system WAP page, on mobile phone browser, implant cookie information.
5. the cellphone subscriber's sign in the personalized search according to claim 1 is obtained and correlating method, it is characterized in that bookmark:
The prompting user saves as bookmark to website homepage or certain vertical column, in bookmark information, comprises the unique sign that is generated automatically for this cellphone subscriber by system.
6. the cellphone subscriber's sign in the personalized search according to claim 1 is obtained and correlating method, it is characterized in that the storage of individuation data cloud:
These personal settings of user are all carried out related with their unique identification and are stored among distributed cloud storage platform.
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| CN2010105396346A CN102467524A (en) | 2010-11-11 | 2010-11-11 | Method for obtaining and associating mobile phone user identifiers in personalized search |
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| WO2013189230A1 (en) * | 2012-06-18 | 2013-12-27 | 惠州Tcl移动通信有限公司 | Method using mobile terminal to implement cloud searching |
| CN104104743A (en) * | 2014-05-26 | 2014-10-15 | 江苏鸿信系统集成有限公司 | Method for automatically acquiring mobile phone number based on Android system and device thereof |
| CN105024913A (en) * | 2014-04-30 | 2015-11-04 | 腾讯科技（深圳）有限公司 | Method, apparatus and system of instant messaging conversation |
| CN108282475A (en) * | 2018-01-18 | 2018-07-13 | 世纪龙信息网络有限责任公司 | User identity information read method and system, computer storage media and equipment |
| CN113079188A (en) * | 2020-01-03 | 2021-07-06 | 百度在线网络技术（北京）有限公司 | Client identification processing method, device, terminal, server, system and medium |
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| CN113079188A (en) * | 2020-01-03 | 2021-07-06 | 百度在线网络技术（北京）有限公司 | Client identification processing method, device, terminal, server, system and medium |
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Application publication date: 20120523 |