KR20100055038A - System and method for providing personalized mobile internet service - Google Patents

Abstract

PURPOSE: An individualized wireless internet service providing system and a method thereof are provided to offer a customized wireless Internet service by offering an interest service and advertisement information with a requested service through searching the interest service and the advertisement information of a subscriber. CONSTITUTION: A DNH (Data Network Hub)(30) selects proxy servers(40-1~40-n) for packet transmission. The DNH transmits a packet and customer management information to the proxy server. Each proxy server requests a requested service of a mobile terminal(10) to a web server(50). The proxy server searches sites and advertisement information corresponding to an interest service of a subscriber through the customer management information. The proxy server appends the searched sites and the advertisement information to a response page of the web server.

Description

System and method for providing personalized wireless internet service {SYSTEM AND METHOD FOR PROVIDING PERSONALIZED MOBILE INTERNET SERVICE}

The present invention relates to a system and method for providing a personalized wireless Internet service, and more particularly, to provide a personalized wireless Internet service suitable for a gender, age, and taste of a subscriber by analyzing a packet in detail through a deep packet inspection (DPI) function. A system and method for providing personalized wireless Internet service for providing traffic information.

With the advancement of the functions and performance of the mobile communication terminal and the advancement of the wireless Internet technology, the number of users using the wireless Internet service is increasing day by day.

In the case of using the wireless Internet service as described above, in the prior art, initial access is made only to the initial access page set by the communication service provider. However, due to the development of wireless Internet technology, the initial access to the site set by the subscriber has allowed the service provider to simply become a network provider.

In addition, since the wireless Internet is relatively slow compared to the wired Internet due to the environment, there is a demand for a technology capable of accessing desired services and information with less surfing.

The present invention has been made in accordance with the above-described needs, by analyzing the packet in detail through the DPI function to determine the sex, age, taste, current location, wireless Internet usage pattern of the subscriber, and the subscriber's interest based on the identified information It is an object of the present invention to provide a personalized wireless Internet service providing system and method for searching for a service and advertisement information to have, and then providing the searched information to a response page transmitted to a subscriber.

Another object of the present invention is to analyze the packet in detail through the DPI function to determine the statistics according to the region, time zone, URL, age, gender, etc., and provide the result.

According to an aspect of the present invention, there is provided a system for providing a personalized wireless Internet service, comprising: a Data Network Hub (DNH) for analyzing a packet received from a mobile terminal connected to a wireless Internet; And at least one proxy server storing advertisement information and a site providing a service of interest to the subscriber, wherein the DNH selects a proxy server to transmit the packet based on packet analysis information, and manages the customer. Obtains information, delivers the packet and customer management information to a selected proxy server, calculates traffic statistics based on the packet analysis information, and each of the proxy servers includes a destination included in a packet received from the DNH. Requests the service requested by the mobile terminal to the web server corresponding to the address, receives a response page, and searches the site and advertisement information that provides the service that the subscriber may be interested in using the customer management information received with the packet. , The searched site and advertisement information on the response page After the unit reconstructing the response page, it is desirable to transmit the reconfiguration response page to the MS.

Furthermore, the DNH includes: a packet switch interworking unit for transmitting and receiving packets with the packet switch; A packet analyzer configured to acquire customer management information using a subscriber's telephone number, current location, URL to be accessed, and currently entered search word obtained by analyzing the packet received from the packet switch through a DPI function; A proxy server selecting unit which selects a proxy server storing a site and advertisement information providing a service of interest to the subscriber based on the information analyzed by the packet analyzing unit; A proxy server information DB that stores information of a service managed by each proxy server; A subscriber information DB in which gender, age, frequently searched URLs, and recent interest information are stored for each subscriber; A proxy server interworking unit transmitting the packet and the customer management information to the proxy server selected by the proxy server selecting unit; Based on the packet analysis in the packet analyzer, the traffic statistics according to the region, time zone, URL, age, and gender are calculated based on the gender, age, current location, URL to be accessed, and time of the subscriber. It is desirable to include a statistical processing unit for providing the results to the administrator.

Each proxy server may include a DNH interworking unit configured to receive a packet and customer management information from the DNH; A web server interworking unit which transmits the packet to a web server corresponding to a destination address of the packet received from the DNH, requests a service desired by a subscriber, and receives a response page; A site information retrieval unit for retrieving sites and advertisement information providing services of interest to subscribers based on the customer management information; Reconstruct the response page by adding the site and advertisement information searched by the site information search unit to the response page received through the web server interlocking unit, and reconstruct the response page for transmitting the reconstructed response page to the DNH through the DNH interlocking unit. It is preferable to comprise a part.

On the other hand, the method of providing a personalized wireless Internet service according to an embodiment of the present invention, the process of analyzing the packet received from the mobile terminal connected to the wireless Internet in the DNH through the DPI function; Selecting a proxy server to transmit the packet based on the analysis result and acquiring customer management information; Transmitting the packet and customer management information to the selected proxy server; Transmitting a packet from a proxy server receiving the packet and customer management information to a web server corresponding to a destination address of the packet, requesting a service desired by a subscriber, and receiving a response page; Retrieving site and advertisement information providing services of interest to subscribers using the customer management information; Reconstructing the response page by adding the searched site and advertisement information to the response page; Transmitting the reconstructed response page to the mobile terminal through the DNH; Based on the packet analysis, the subscriber's gender, age, current location, the current URL, time to access, calculate traffic statistics by region, time zone, URL, age, gender, and provide the results to the administrator It is preferred to include a process to.

According to the system and method for providing a personalized wireless Internet service of the present invention, when providing a service requested by a subscriber using a wireless Internet service, by searching for and providing additional services and advertisement information of interest to the subscriber, It will be able to provide customized wireless Internet service.

In addition, by providing additional service and advertisement information that may be of interest to subscribers, it is easier to access desired services and information with less surfing.

In addition, the service provider may provide a site and advertisement information that provides a service that the subscriber may be interested in by analyzing the age, gender, taste, and wireless Internet usage pattern of the subscriber using the wireless Internet service, away from a simple network provider. Thus, the position in the wireless Internet environment can be more firmly established.

In addition, by analyzing the packet through the DPI function it is possible to calculate the traffic statistics by region, time zone, URL, age, gender, etc. to provide the result.

Hereinafter, a system and method for providing a personalized wireless Internet service according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view schematically showing the configuration of a system for providing a personalized wireless Internet service according to an embodiment of the present invention.

First, the mobile terminal 10 receives a wireless internet service by accessing the wireless internet.

Accordingly, the mobile terminal 10 may search for interest information on the wireless Internet, and the subscriber may access a desired site and receive a desired service.

As described above, the mobile terminal 10 may be implemented as a cellular phone, a PCS phone, a DMB phone, a video phone, or the like, and may include all mobile terminals that may be implemented in the future.

The packet switch 20 is connected to a wireless access network, assigns an IP address to the mobile terminal 10, and connects the mobile terminal 10 to the web server 50 through a wireless access network and the Internet network.

In the case of the synchronous (CDMA), the packet switch 20 described above includes a packet control function (PCF) and a mobile terminal 10 that control packet transmission between the mobile terminal 10 and a packet data serving node (PDSN). It can be implemented as a PDSN that assigns an IP address through Point-to-Point Protocol (PPP) negotiation, and in case of asynchronous (WCDMA, UMTS, etc.), SGSN (Support GPRS Service Node) and SGSN, which performs packet data processing, It may be implemented as a Gateway GPRS Support Node (GGSN) connected to act as a wireless gateway, and may include a packet switch of all mobile communication systems to be implemented in the future.

Meanwhile, the data network hub (DNH) 30 manages service information in charge of each proxy server 40: 40-1, 40-2,..., 40-n, and requests a search from the mobile terminal 10. When receiving a packet for accessing a specific site, the received packet is analyzed using the DPI function, and the subscriber's telephone number (eg, MSISDN) obtained through packet analysis, the current location of the subscriber, the URL to which the user is currently connected, Applying the currently entered search terms, etc. as a configurable weight, select the proxy server (40: 40-1, 40-2, ..., 40-n) that is considered appropriate for the subscriber, the selected proxy server (40: 40- 1, 40-2, ..., 40-n transmit the packet received from the mobile terminal 10.

DNH (30) described above identifies the gender and age of the subscriber in the subscriber information DB using the subscriber's telephone number obtained through packet analysis, collects URL information to be accessed by the subscriber, and identifies the URL that the subscriber frequently searches for. By collecting the current search words for each subscriber can find out the recent interests of the subscriber.

And, when transmitting the packet to the proxy server (40: 40-1, 40-2, ..., 40-n) selected earlier, the subscriber gender, age, current location, recent interests, frequently searched URLs, current It delivers customer management information such as the URL to access and the currently entered search term.

For example, when a packet for accessing a specific site is received from the mobile terminal 10 that wants to access a specific site, it is determined that the URL to which the user is currently connected is a job search-related site, and the subscriber frequently accessed a job search-related site recently. In this case, the selected proxy server 40: 40-1, 40-2, ..., 40-n may transmit the packet together with the customer management information indicating that the subscriber is interested in finding a job.

In addition, DNH (30) is based on the subscriber's telephone number obtained through packet analysis using the DPI function, the current location of the subscriber, the URL to which you are currently connected, etc., which packets came from which subscriber, and what service was used, As the time zone used can be determined, traffic statistics according to wireless Internet usage are calculated according to region, time zone, URL, age, gender, etc., and provide the calculated result to the administrator.

Meanwhile, each proxy server 40: 40-1, 40-2, ..., 40-n stores information necessary for providing personalized wireless Internet service to subscribers. Here, each proxy server 40: 40-1, 40-2, ..., 40-n may store and store information necessary for providing a personalized wireless Internet service according to gender and age, or classify by service field. You can also save it.

For example, if a plurality of proxy servers (40: 40-1, 40-2, ..., 40-n) are divided according to gender and age, proxy server # 1 (40-1) is in the 20s and 30s. Men can manage sites and advertisements that provide services that are of interest to them, and Proxy Server # 2 (40-2) manages sites and advertisements that provide services of interest to women in their 20s and 30s. In the case of classifying a plurality of proxy servers 40: 40-1, 40-2, ..., 40-n by service field, the proxy server # 1 40-1 may provide political, social, and economic related services. The site and advertisement information may be managed, and the proxy server # 2 40-2 may manage the site and advertisement information providing a service related to culture, entertainment, and sports.

In addition, each proxy server (40: 40-1, 40-2, ..., 40-n) forwards the packet to the web server 50 corresponding to the destination address of the packet received from the DNH 30 to the subscriber desired When requesting a service and receiving a response page, the customer management information received with the packet from the DNH 30 is searched for the site and advertisement information providing the service of interest to the subscriber. After reconstructing the response page by adding the searched site and advertisement information in place of the response page received from the web server 50, the reconstructed response page is transmitted to the mobile terminal 10 through the DNH 30.

For example, proxy server # 1 40-1 manages site and advertisement information that provides services that men and women in their 20s and 30s may be interested in. Proxy server # 2 40-2 manages 20s and Assuming that women in their 30s are managing sites and advertisements that provide services they may be interested in, proxy server # 1 (40-1) delivers packets and customer care information called 'bags' from DNH (30). When received, the packet is delivered to the web server 50 corresponding to the destination address of the packet received from the DNH 30 to request the desired service from the subscriber, and when a response page is received, the customer management information called 'bag' Search bag sales sites that are popular among men in their 20s and 30s, add the searched site information to the appropriate place of the response page received from the web server 50, and then reconstruct the response page. Through 30) Transmit to mobile terminal 10.

Figure 2 is a schematic view showing the configuration of the DNH applied to the present invention.

The packet exchange interworking unit 31 receives the packet from the packet exchanger 20, transmits the packet to the packet analyzing unit 32, and transmits the response page received through the proxy server interworking unit 36 to the packet exchanger 20. .

The packet analyzer 32 analyzes a packet received from the packet switch 20 through the packet switch interworking unit 31 through the DPI function, and obtains the subscriber's telephone number, the current location of the subscriber, the URL to be currently connected, and the current input. Based on the search terms, the customer management information such as gender, age, recent interests, favorite URLs, URLs to be accessed, currently entered search terms, etc. are grasped, and based on the identified information, frequent searches of the subscriber information DB 35 are performed. Update the URL, recent interests, etc. as needed.

The proxy server selecting unit 33 provides a service that the subscriber may be interested in by using the subscriber's telephone number, the current location, the URL to be currently connected, the currently entered search word, etc., obtained through the packet analysis in the packet analyzer 32. Select proxy servers 40: 40-1, 40-2, ..., 40-n that store site and advertisement information.

The proxy server information DB 34 stores service information managed by each proxy server 40: 40-1, 40-2, ..., 40-n.

For example, proxy server # 1 40-1 manages site and advertisement information that provides services that men and women in their 20s and 30s may be interested in. Proxy server # 2 40-2 manages 20s and Suppose that women in their 30s manage sites and advertisements that provide services of interest, and proxy server #n (40-n) manages sites and advertisements that provide services of interest to teenagers. The proxy server information DB 34 may be represented as shown in Table 1.

Proxy server identification information Serviceee Information Proxy server # 1 Men in their 20s and 30s Proxy server # 2 Women in their 20s and 30s : : Proxy server #n 10

The subscriber information DB 35 stores information such as gender, age, frequently searched URLs, and recent interests of each subscriber.

The proxy server interworking unit 36 transmits the packet received from the mobile terminal 10 to the proxy servers 40: 40-1, 40-2, ..., 40-n selected by the proxy server selecting unit 33, The customer management information identified by the packet analyzer 32 is transmitted together with the packet.

The statistical processing unit 37 uses the subscriber's gender, age, current location, current URL, time, etc. of the subscriber identified through the DPI function of the packet analyzer 32 to determine wireless Internet traffic by region, time zone, URL, Statistics are generated according to age and gender, and the results are provided to the manager.

3 is a diagram schematically showing the configuration of a proxy server applied to the present invention.

The DNH interworking unit 41 receives the packet and the customer management information from the DNH 30, transmits the packet to the web server interworking unit 43, and transmits the customer management information to the site information retrieval unit 45.

The web server interworking unit 43 transmits the packet to the web server 50 corresponding to the destination address of the packet received from the DNH interworking unit 41 to request a service desired by the subscriber, and receives a response page.

The site information retrieval unit 45 retrieves site and advertisement information that provides a service of interest to the subscriber based on the customer management information received from the DNH interworking unit 41, and retrieves the retrieved site and advertisement information from the response page reconstruction unit. To 47.

The response page reconstructor 47 adds the site and advertisement information received from the site information retrieval unit 45 to the response page from the web server interworking unit 43 (for example, bottom, top, left, and right) of the response page. Etc.) to reconfigure the response page, and transmit the reconstructed response page to the DNH 30 through the DNH interworking unit 41.

4 is a flowchart illustrating a method of providing a personalized wireless Internet service according to an embodiment of the present invention.

First, when the DNH 30 receives a packet from the mobile terminal 10 connected to the wireless Internet (S10), the received packet is analyzed using the DPI function (S12), and the packet is analyzed based on the analysis information. The proxy servers 40: 40-1, 40-2, ..., 40-n to be transmitted are selected, and customer management information is obtained (S14).

Thereafter, the packet received from the mobile terminal 10 and the customer management information obtained through packet analysis are transmitted to the selected proxy server 40: 40-1, 40-2, ..., 40-n through the process S14. (S16).

On the other hand, the proxy server (40: 40-1, 40-2, ..., 40-n) receiving the packet and customer management information from the DNH 30 through the process S16 described above is a web server corresponding to the destination address of the packet The packet is transmitted to the subscriber station 50 to request the service desired by the subscriber (S18), and waits for the reception of the response page.

Then, while requesting a service from the web server 50 and waiting for a response thereto, based on the customer management information, the site and advertisement information providing a service of interest to the subscriber are searched for (S20), and the web server 50 is searched for. Upon receiving the response page (S22), the response page is reconfigured by adding the site and advertisement information retrieved in the above-described process S20 to the place of the response page received from the web server 50 (S24).

The response page reconstructed through the process S24 is transmitted to the mobile terminal 10 through the DNH 30 (S26).

Meanwhile, the DNH 30 analyzing the packet using the DPI function through the above-described process S12 is based on the region, time zone, etc. based on the gender, age, current location, URL to be currently accessed, and time of the subscriber identified through packet analysis. , Calculates traffic statistics according to URL, age, gender, etc. (S28), and provides the calculated traffic information to the manager (S30).

In the process S30, the DNH 30 may provide the manager with the calculated traffic information through a graph.

The system and method for providing a personalized wireless Internet service according to the present invention are not limited to the above-described embodiments, and various modifications can be made within the scope of the technical idea of the present invention.

1 is a view schematically showing the configuration of a system for providing a personalized wireless Internet service according to an embodiment of the present invention.

Figure 2 is a schematic view showing the configuration of the DNH applied to the present invention.

3 is a view schematically showing the configuration of a proxy server applied to the present invention.

4 is a flowchart illustrating a method of providing a personalized wireless Internet service according to an embodiment of the present invention.

*** Explanation of symbols for the main parts of the drawing ***

10. mobile terminal, 20. packet switch,

30. DNH, 31. packet switch interworking,

32. packet analysis section, 33. proxy server selection section,

34. proxy server information DB, 35. subscriber information DB,

36. proxy server interworking unit, 37. statistics processing unit,

40-1, 40-2,... , 40-n. Proxy server, 41.DNH interworking,

43. Web server linkage section, 45. Site information search section,

47. Response page reconstruction section, 50. Web server

Claims (9)

A data network hub (DNH) for analyzing a packet received from a mobile terminal connected to a wireless internet; Including at least one proxy server that stores site and advertisement information that provides services of interest to subscribers, The DNH selects a proxy server to transmit the packet based on packet analysis information, obtains customer management information, transfers the packet and customer management information to the selected proxy server, and traffic based on the packet analysis information. Calculate statistics, Each proxy server requests a service requested by the mobile terminal to a web server corresponding to a destination address included in the packet received from the DNH, receives a response page, and receives customer management information transmitted with the packet. Search for site and advertisement information providing a service of interest to the subscriber, attach the searched site and advertisement information to the response page, reconstruct the response page, and transmit the reconstructed response page to the mobile terminal. Personalized Wireless Internet Provision System. The method according to claim 1, wherein the DNH, Personalized wireless Internet providing system characterized in that for analyzing the packet received from the mobile terminal using a Deep Packet Inspection (DPI) function. The method according to claim 1, wherein the DNH, Personalized wireless Internet providing system, characterized in that for selecting the proxy server to deliver the packet using the subscriber's telephone number obtained by analyzing the packet, the current location, the URL to be currently connected, the currently entered query. The method of claim 1, wherein the customer management information, Personalized wireless Internet providing system characterized in that it comprises at least one or more of the sex, age, current location, the current URL, the current search term, the frequently searched URL, the recent interest. The method according to claim 1, wherein the DNH, A packet switch interworking unit which transmits and receives packets with the packet switch; A packet analyzer configured to acquire customer management information using a subscriber's telephone number, current location, URL to be accessed, and currently entered search word obtained by analyzing the packet received from the packet switch through a DPI function; A proxy server selecting unit which selects a proxy server storing a site and advertisement information providing a service of interest to the subscriber based on the information analyzed by the packet analyzing unit; A proxy server information DB that stores information of a service managed by each proxy server; A subscriber information DB in which gender, age, frequently searched URLs, and recent interest information are stored for each subscriber; A proxy server interworking unit transmitting the packet and the customer management information to the proxy server selected by the proxy server selecting unit; Based on the packet analysis in the packet analyzer, the traffic statistics according to the region, time zone, URL, age, and gender are calculated based on the gender, age, current location, URL to be accessed, and time of the subscriber. Personalized wireless Internet providing system comprising a statistics processing unit for providing a result to the administrator. The method of claim 1, wherein each proxy server, A DNH interworking unit for receiving a packet and customer management information from the DNH; A web server interworking unit which transmits the packet to a web server corresponding to a destination address of the packet received from the DNH, requests a service desired by a subscriber, and receives a response page; A site information retrieval unit for retrieving sites and advertisement information providing services of interest to subscribers based on the customer management information; Reconstruct the response page by adding the site and advertisement information searched by the site information search unit to the response page received through the web server interlocking unit, and reconstructing the response page for transmitting the reconstructed response page to the DNH through the DNH interlocking unit. Personalized wireless Internet providing system comprising a portion. A packet analyzer which acquires customer management information by using a subscriber's telephone number, current location, a URL to be currently connected, and a currently entered search word obtained by analyzing a packet received from a mobile terminal connected to a wireless Internet through a DPI function; A proxy server selecting unit which selects a proxy server storing a site and advertisement information providing a service of interest to the subscriber based on the information analyzed by the packet analyzing unit; A proxy server information DB that stores information of a service managed by each proxy server; A subscriber information DB in which gender, age, frequently searched URLs, and recent interest information are stored for each subscriber; A proxy server interworking unit transmitting the packet and the customer management information to the proxy server selected by the proxy server selecting unit; Based on the packet analysis in the packet analyzer, the traffic statistics according to the region, time zone, URL, age, and gender are calculated based on the gender, age, current location, URL to be accessed, and time of the subscriber. DNH, which includes statistical processing to provide results to the administrator. A DNH interworking unit for receiving packets and customer management information from the DNH; A web server interworking unit which transmits the packet to a web server corresponding to a destination address of the packet received from the DNH, requests a service desired by a subscriber, and receives a response page; A site information retrieval unit for retrieving sites and advertisement information providing services of interest to subscribers based on the customer management information; Reconstruct the response page by adding the site and advertisement information searched by the site information search unit to the response page received through the web server interlocking unit, and reconstruct the response page for transmitting the reconstructed response page to the DNH through the DNH interlocking unit. Proxy server comprising a wealth. Analyzing packets received from the mobile terminal connected to the wireless Internet at the DNH through the DPI function; Selecting a proxy server to transmit the packet based on the analysis result and acquiring customer management information; Transmitting the packet and customer management information to the selected proxy server; Transmitting a packet from a proxy server receiving the packet and customer management information to a web server corresponding to a destination address of the packet, requesting a service desired by a subscriber, and receiving a response page; Retrieving site and advertisement information providing services of interest to subscribers using the customer management information; Reconstructing the response page by adding the searched site and advertisement information to the response page; Transmitting the reconstructed response page to the mobile terminal through the DNH; Based on the packet analysis, the subscriber's gender, age, current location, the current URL, time to access, calculate traffic statistics by region, time zone, URL, age, gender, and provide the results to the administrator Personalized wireless Internet service providing method comprising the step of.

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