CN102419850A

CN102419850A - Control method for sending advertisement according to idle degrees of users

Info

Publication number: CN102419850A
Application number: CN2010102928435A
Authority: CN
Inventors: 马天龙
Original assignee: Individual
Current assignee: Individual
Priority date: 2010-09-27
Filing date: 2010-09-27
Publication date: 2012-04-18

Abstract

The invention provides a control method for sending advertisement according to idle degrees of users. The control method comprises the following steps of: a. acquiring arrival information of user equipment reaching multiple places; b. determining a first route according to the arrival information; c. judging whether the user equipment is located in the first route; and d. if the user equipment is located in the first route, sending advertisement information to the user equipment. Furthermore, the invention also provides a corresponding control device and system. The control method has the characteristics that: the arrival information of different user equipments reaching multiple places, which is carried by users, is acquired, the first route is determined according to the arrival information, the user idle state is judged according to whether the user equipment is located in the first route, and if the users are in an idle state, the advertisement is sent to the users, thereby the users in the idle state are helped to kill time and a new commercial way is provided for advertisers.

Description

A kind of control method of sending advertisement according to user's idle degree

Technical field

The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to a kind of control method and device that sends advertisement according to user's idle degree.

Background technology

Along with the high speed development of Internet technology, the information on the internet is more and more abundanter, and people can pass through the up-to-date information of internet browsing.In recent years, along with popularizing of wireless Internet application, the number of users through surfing Internet with cell phone also grows with each passing day gradually, and the prospect of wireless Internet economy is also more and more approved by people.Enterprise, various group begin to utilize this instrument of wireless Internet to come to be oneself service; Hope influence power through wireless Internet raising self; Perhaps directly utilize wireless Internet to create commercial value, the WAP site of for example present various entities, wireless internet advertising or the like.For advertiser, popularizing of internet provides limitless business opportunity for it.Nowadays, increasing advertiser begins to turn to internet platform from traditional media (for example, newspaper, TV etc.) at present.

On the other hand, many users often do not hope to receive advertising message when having much to do at ordinary times, and for example in occasions such as study, work, parties, a large amount of advertising messages can be brought dislike to the user.And when the user is in idle condition, hope that again can receive some advertising messages kills time.But, in existing advertisement pushing technology, can't judge effectively that when said user is in idle condition, when is in busy condition, tends to send advertising message to the user out of turn.

Therefore, if the control method that can provide a kind of idle degree according to the user to send advertisement will greatly be improved user experience, simultaneously also will be for the ad distribution merchant provide a new business opportunity, still present also desirable without comparison technical solution.

Summary of the invention

To defective of the prior art, the purpose of this invention is to provide a kind of control method and control corresponding device that sends advertisement according to user's idle degree.

According to an aspect of the present invention, provide a kind of and send the control method of advertisement, comprise the steps that a. obtains the arrival information that subscriber equipment arrives some places according to user's idle degree; Step b. confirms first route according to said arrival information; Step c judges whether said subscriber equipment is positioned at said first route; And steps d. if said subscriber equipment is positioned at said first route, then send advertising message to said subscriber equipment.

According to another aspect of the present invention, also provide a kind of and send the control device of advertisement, comprise like lower device according to user's idle degree: first deriving means, it is used to obtain the arrival information that subscriber equipment arrives some places; First confirms device, and it is used for confirming first route according to said arrival information; First judgment means, it is used to judge whether said subscriber equipment is positioned at said first route; And first dispensing device, when its judged result that is used for when said first judgment means is sure, send advertising message to said subscriber equipment.

Preferably, said arrival information comprises the arrival number of times, and wherein, said first confirms that device comprises like lower device: second confirms device, and it is used for confirming said first route according to said arrival number of times.

Preferably, said second confirms that device comprises like lower device: the 3rd confirms device, and it is used for the route that said subscriber equipment arrives between two maximum places of number of times is confirmed as said first route.

Preferably, the said the 3rd confirms that device comprises like lower device: the 4th confirms device, and it is used for the route that said subscriber equipment arrives in very first time scope between two maximum places of number of times is confirmed as said first route.

Preferably; Said arrival information comprises time of arrival; Wherein, said first confirms that device comprises like lower device: the 5th confirms device, and it is used for the route of time of arrival between two places in second time range of said subscriber equipment confirmed as said first route.

Preferably; Said arrival information comprises time of arrival; Wherein, said first confirms that device comprises like lower device: the 6th confirms device, and it is used for the route between two places of mistiming in the 3rd time range of the time of arrival of said subscriber equipment is confirmed as said first route.

Preferably, said first route comprises the first route starting point, and wherein, said first judgment means comprises like lower device: second judgment means, and it is used to judge whether said subscriber equipment arrives the said first route starting point; And the 3rd judgment means, when its judged result that is used for when said second judgment means is sure, judge that then said subscriber equipment is positioned at said first route.

Preferably, said second judgment means comprises like lower device: the 4th judgment means, and it is used to judge whether to receive the arrival information that said subscriber equipment arrives the said first route starting point; And the 5th judgment means, when its judged result that is used for when said the 4th judgment means is sure, judge that then said subscriber equipment arrives the said first route starting point.

Preferably, said first route comprises second route, and wherein, said second route is the part of said first route, and said first dispensing device comprises like lower device: the 6th judgment means, and it is used to judge whether said subscriber equipment is positioned at said second route; And second dispensing device, when its judged result that is used for when said the 4th judgment means is sure, send advertising message to said subscriber equipment.

Preferably, said second route comprises the second route starting point, and said the 6th judgment means comprises like lower device: the 7th judgment means, and it is used to judge whether said subscriber equipment arrives the said second route starting point; And the 8th judgment means, when its judged result that is used for when said the 7th judgment means is sure, judge that then said subscriber equipment is positioned at said second route.

Preferably, said the 7th judgment means comprises like lower device: the 9th judgment means, and it is used to judge that whether current time and said subscriber equipment arrive mistiming between time of the said first route starting point greater than first threshold; And the tenth judgment means, when its judged result that is used for when said the 9th judgment means is sure, judge that said subscriber equipment arrives the said second route starting point.

Preferably, said the 7th judgment means comprises like lower device: the 11 judgment means, and it is used to judge whether said subscriber equipment sends network access request; And the 12 judgment means, when its judged result that is used for when said the 11 judgment means is sure, judge that then said subscriber equipment arrives the said second route starting point.

Preferably, said subscriber equipment comprise in the following equipment any or appoint plurality of devices: radio-frequency card; Mobile phone; Magnetic stripe card; And computer.

Preferably, said control device also comprises like lower device: the 13 judgment means, and it is used to judge whether said subscriber equipment leaves said first route; And first treating apparatus, when its judged result that is used for when said the 13 judgment means is sure, stop to send advertising message to said subscriber equipment.

Preferably, said first route comprises the first route terminal point, and wherein, said the 13 judgment means comprises like lower device: the 14 judgment means, and it is used to judge whether said subscriber equipment arrives the said first route terminal point; And the 15 judgment means, when its judged result that is used for when said the 14 judgment means is sure, judge that said subscriber equipment leaves said first route.

Preferably, said the 14 judgment means comprises like lower device: the 16 judgment means, and it is used to judge whether to receive the arrival information that said subscriber equipment reaches the said first route terminal point; And the 17 judgment means, when its judged result that is used for when said the 16 judgment means is sure, judge that then said subscriber equipment arrives the said first route terminal point.

Preferably, said the 14 judgment means comprises like lower device: the 18 judgment means, and it is used to judge whether the current time surpasses second threshold value apart from the time that said subscriber equipment arrives the said first route starting point; And the 19 judgment means, when its judged result that is used for when said the 18 judgment means is sure, judge that then said subscriber equipment arrives the said first route terminal point.

According to a further aspect of the invention; The present invention also provides a kind of and sends the control system of advertisement according to user's idle degree, it is characterized in that, comprises above-mentioned each described control device; Also comprise the front end induction installation that is connected with said control device; Wherein, said front end induction installation is used to respond to said subscriber equipment, and sends said arrival information to said control device.

Preferably, said front end induction installation comprise as in the lower device any or appoint multiple device: rf read-write device; The magnetic stripe card read write line; Bluetooth communication; Infrared communication module; And ZIGBEE communication module.

Preferably, in said control system, bind mutually between some subscriber equipmenies of same user, wherein, to sending advertising message with another subscriber equipment that a subscriber equipment that is positioned at said first route is bound mutually.

When the present invention is in idle condition through correlation technique means judges, sends advertisement if this user is in idle condition to it.Preferably; The present invention mainly obtains the arrival information that different user devices that the user carries arrives some places; And confirm first route according to said arrival information; Whether be in said first route according to this subscriber equipment then and judge the user and when be in idle condition, send advertisement to it if this user is in idle condition.So both can help those users that are in idle condition to kill time, also a kind of new commercial sources was provided simultaneously for the ad distribution merchant.

Description of drawings

Through reading the detailed description of non-limiting example being done with reference to following accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the first embodiment of the present invention, a kind of process flow diagram that sends the control method of advertisement according to user's idle degree;

Fig. 2 illustrates according to a second embodiment of the present invention, a kind of process flow diagram that sends the control method of advertisement according to user's idle degree;

Fig. 3 illustrates a third embodiment in accordance with the invention, a kind of process flow diagram that sends the control method of advertisement according to user's idle degree;

Fig. 4 illustrates a fourth embodiment in accordance with the invention, a kind of control device synoptic diagram that sends advertisement according to user's idle degree;

Fig. 5 illustrates according to a fifth embodiment of the invention, a kind of control device synoptic diagram that sends advertisement according to user's idle degree;

Fig. 6 illustrates according to a sixth embodiment of the invention, a kind of control device synoptic diagram that sends advertisement according to user's idle degree;

Fig. 7 illustrates according to an embodiment of the present invention, a kind of network topological diagram that sends advertisement according to user's idle degree; And

Fig. 8 illustrates according to an embodiment of the present invention, a kind of practical application synoptic diagram that sends advertisement according to user's idle degree.

Embodiment

The present invention mainly on the basis of existing Internet advertising distribution technology, provides a kind of control method of sending advertisement according to user's idle degree.It will be apparent to those skilled in the art that; When having much to do at ordinary times, the user does not often hope to be bothered by a large amount of advertising messages, and work is being carried out in influence; For example, said user does not hope to be bothered by advertising message when working conference or with friend's party the time.But, the user sends advertisement when being in idle condition to the user; Then not only can not cause user's dislike; Can help it to kill time through send some advertising messages to the user on the contrary; For example, when when the user waits for bus AT STATION or on subway, riding, in time send advertisement and can help the user to kill time to the user.Therefore the object of the invention is at first to judge the user through the correlation technique means when to be in idle condition, sends advertisement if this user is in idle condition to it.Next through Fig. 1 to Fig. 3 the flow process according to control method provided by the invention is described.

Fig. 1 illustrates according to the first embodiment of the present invention, a kind of process flow diagram that sends the control method of advertisement according to user's idle degree.Particularly; In an embodiment of present embodiment; The present invention obtains the arrival information that subscriber equipment arrives some places earlier, and confirms first route according to said arrival information, whether is positioned at first route according to said subscriber equipment then and determines whether to send advertising message to it; Promptly when this subscriber equipment is positioned at said first route, send advertising message to it; And when this subscriber equipment leaves said first route, then stop to send advertising message to it, wherein, said first route is preferably virtual route, that is to say, only confirms said first route according to said starting point and terminal point.Further, said starting point and terminal point also can be virtual, promptly are not starting point and the terminal points on the geographic position.More particularly, in the present embodiment, at first execution in step S210 obtains the arrival information that subscriber equipment arrives some places.Wherein, said arrival information comprises the information such as number of times that this subscriber equipment reaches the positional information in a certain place, temporal information and arrives this place.In a preference, the present invention can obtain the arrival information of said subscriber equipment through the third party system.For example; Said third party system can be the background processing system of a radio-frequency card recognizer; When holding radio frequency, the user sticks into subway station when swiping the card; Can be through from the background processing system of corresponding radio-frequency card recognizer, obtaining the arrival information of this radio-frequency card, wherein said arrival information comprises the temporal information of this user card punching, the positional information of this subway station etc.

More particularly, can obtain said arrival information through the mode that adapts according to different types of user devices.For example; To subscriber equipmenies such as said radio-frequency card or magnetic stripe cards; Can obtain said arrival information in the background service system through the fetch equipment that is complementary with it, those skilled in the art can utilize prior art to realize said implementation process, do not repeat them here.Again for example, when said subscriber equipment is mobile phone or computer, can directly from this subscriber equipment, obtain said arrival information through the network (for example mobile communications network etc.) that adapts.

Execution in step S211 confirms first route according to said arrival information then.It will be appreciated by those skilled in the art that in practical application said subscriber equipment possibly arrive a lot of places, for example school, market, subway station, commercial building, dwelling house etc.Then; Can note all arrival information that said subscriber equipment arrived (information such as number of times that comprise the particular location that arrives the destination, concrete time and arrival) respectively through control device of the present invention, and with said arrival information stores in a database.Further, those skilled in the art can confirm said first route in several ways.In a preference, can confirm said first route according to the arrival number of times of said subscriber equipment arrival different location.For example, can this subscriber equipment be arrived starting point and the terminal point of two maximum places of number of times as said first route, the route between this starting point and terminal point is confirmed as said first route.In another preference, can also arrive definite said first route of the time interval of different location according to said subscriber equipment.Whether for example, those skilled in the art can preestablish the scope in a time interval, drop on according to the time interval that arrives any two said places then and confirm said first route in this scope.In another preference; Particularly; Those skilled in the art can be set in 7 o'clock to 8 o'clock every morning and these two time periods (common commuter time section) in the 5 o'clock to 6 o'clock afternoon and obtain the arrival information of said subscriber equipment, and confirm said first route according to said arrival information.For example; Said user possibly entered the station and swipe the card a plurality of subway stations (for example 3); Can get access to said different arrival information (for example A website arrival 5 times, B website arrival 1 time, C website arrive 5 times) so respectively; Can confirm that then said A website and B website are that starting point and the terminal point of said first route is that route between said A website and the B website is said first route; Can in other words, promptly confirm said user's working route according to said arrival information at the route on and off duty of confirming this user then.In another preference, the starting point of said first route and terminal point also can be virtual states (for example can be timing node).For example, suppose that this user 17:00 every day comes off duty, 19:00 gets home.This user possibly close chat tool at 17:00 every day so; 19:00 opens this chat tool; Then can confirm to be the starting point of said first route during this period of time, and said 17:00-19:00 be said first route during this period of time through the shut-in time and the opening time of monitoring this user's chat tool at said 17:00-19:00.Further, those skilled in the art can also change according to actual needs and more embodiment, do not repeat them here.

Further; Can confirm many said first routes according to said arrival information; Particularly, for example, according to the arrival number of times in the said arrival information; Can select in the place that wherein several said arrival number of times are identical any two to confirm as first route, can confirm many said first routes like this.Again for example; According to the time of arrival in the said arrival information; Can calculate mistimings of any two time of arrival through relevant algorithm, can select two identical places of wherein said mistiming to confirm as said first route then, can confirm many said first routes equally like this.Those skilled in the art can also combine actual conditions to change more embodiment, and this does not influence essence of the present invention, does not repeat them here.

Next execution in step S212 judges whether said subscriber equipment is positioned at said first route.It will be apparent to those skilled in the art that; There are a mistiming in timing node that this step is implemented and above-mentioned steps S210 and step S211; That is to say that through carrying out said step S210 and step S211, some said first routes that the present invention will confirm are stored in the database.For example; The present invention can obtain arbitrarily at random in the said database that said several arrive information bar first route informations in the week age, can the route tool that wherein occurrence number is maximum be confirmed as said user's working route then by the arrival information of some same characteristic features.For example, can the route that arrive two identical intersites of number of times in the said arrival information be confirmed as said first route; Again for example, the route between two places that can also time of arrival wherein is identical is confirmed as said first route, and its practical implementation process can utilize existing data base querying mode to realize, does not repeat them here.Particularly, in said database, storing fixed several first route informations, wherein; Said first route information preferably comprises the start point information of this first route at least; Wherein, this start point information recording storage in several ways in database, for example; Can be through longitude and latitude (for example, the latitude: 39.86, longitude: 116.33) represent on the map; Again for example, also can represent through the address information (for example, No. 128, Nanjing Road East) in this place.

If the judged result of said step S212 is sure, promptly said subscriber equipment is positioned at said first route, then next gets into step S213 and carries out; If the judged result of said step S212 is for what negate, promptly said subscriber equipment is not to be positioned at said first route, then continues to carry out said determining step S212.

Wherein, through said step S213, send advertising message to said subscriber equipment.Particularly, the mode of said transmission advertising message can be decided according to different user equipment.In a preference, when said subscriber equipment is mobile phone, can send advertising message to said user's mobile phone through mobile communications network.In another preference; When said subscriber equipment is radio-frequency card or magnetic stripe card, it will be appreciated by those skilled in the art that said user can bind the identifier of radio-frequency card or magnetic stripe card with cell-phone number through prior art mutually; Like this, can send advertising message to the mobile phone of binding with it.In practical application; For example; Said user can hold radio-frequency card discrepancy subway station; When this user when subway station inlet is swiped the card, can confirm that promptly said user (subscriber equipment) arrives the said first route starting point, and then can send advertising message to this user's mobile phone through mobile communications network with this radio-frequency card is bound mutually.In another preference, when said subscriber equipment is computer (for example panel computer), can passes through cordless communication network (for example Wi-Fi) and send advertising message to this user's computer.Those skilled in the art can also combine other prior aries to select corresponding mode to send said advertising message to it according to different user equipment.

Execution in step S214 judges whether said subscriber equipment leaves said first route then.It will be appreciated by those skilled in the art that in a preference whether the present invention can arrive the said first route terminal point according to said subscriber equipment is confirmed whether it leaves said first route.For example, when said user holds radio-frequency card and goes out subway station and swipe the card, can obtain the arrival information that this radio-frequency card arrives the said first route terminal point through corresponding rf read-write device, thereby can judge that said subscriber equipment leaves said first route.In another preference, whether the present invention can also determine whether to leave said first route above second threshold value apart from the time that said subscriber equipment arrives the said first route starting point through judging the current time.Particularly; The present invention can set said second threshold value according to actual needs; And through relevant judge module whether the current time is surpassed second threshold value apart from the time that arrives the said first route starting point and judge, thereby confirm whether said subscriber equipment leaves said first route.

If the judged result of said step S214 is sure, promptly said subscriber equipment leaves said first route, then next gets into step S215 and carries out; If the judged result of said step S214 is for what negate, promptly said subscriber equipment does not leave said first route, then continues to carry out said determining step S214, carries out said step S215 for certainly the time again up to said judged result.

Wherein, through said step S215, stop to send advertising message to said subscriber equipment.Particularly; It will be apparent to those skilled in the art that; After said subscriber equipment leaves said first route; Said control device can send the instruction that stops to send advertising message to the sending module that sends said advertising message, and correspondingly, said sending module will stop to send advertising message to said subscriber equipment after receiving this command information.

Fig. 2 illustrates according to a second embodiment of the present invention, a kind of process flow diagram that sends the control method of advertisement according to user's idle degree.It will be appreciated by those skilled in the art that present embodiment can be understood that the embodiment of the said embodiment of Fig. 1.Particularly, in the present embodiment, at first execution in step S220 obtains the arrival information that subscriber equipment arrives some places, and preferably, said arrival information comprises the arrival number of times.This step is appreciated that an embodiment into the said step S210 in embodiment illustrated in fig. 1.In the practical application, those skilled in the art can be provided with a database, and it is used to write down the arrival information that said subscriber equipment arrives several places.Then, when said subscriber equipment is every when reaching the three unities, can obtain the arrival information that arrives said place, and should arrival information be recorded in the said database by corresponding module for reading and writing, wherein said place of arrival can be used as data object.For example, said subscriber equipment assigned on 03 01st, 2,010 09: 30 darcy hide in No. 180, road.So said arrival information can comprise concrete temporal information: 2010 03 month 09: 30 on the 01st; Concrete positional information: No. 180, Tibet Zhong Lu (perhaps with this corresponding latitude and longitude information in geographic position etc.) can obtain above-mentioned arrival information, and with certain data format it is recorded in this database.Further, a counting identifier can also be set in said database, it can write down the arrival number of times that this subscriber equipment arrives same place, and said arrival number of times can be used as the attribute information of said data object (place of arrival).For example, according to the foregoing description,, then in said database, increase a new data recording if this subscriber equipment is when arriving this place (No. 180, Tibet Zhong Lu) for the first time.Then, when this subscriber equipment when this arrives this place, the counting identifier of this recorded information will increase by 1 automatically, said like this control device can accord with confirming the arrival number of times information of said different location according to the technology identification in each data recording.It will be appreciated by those skilled in the art that said process can realize through existing database technology, do not repeat them here.

Execution in step S221 confirms said first route according to said arrival number of times then.Particularly, in a preference, can the route that said subscriber equipment arrives between two maximum places of number of times be confirmed as said first route.Particularly; Those skilled in the art can utilize prior art arrival number of times to the different location in said database to add up; And to the statistics after data sort; Obtain then and wherein arrive two maximum places of number of times, thereby the route between these two places is confirmed as said first route.Further; In practical application, can there be multiple route between said two places, for example; To school, said user can select to take subway, or take bus or multiple mode (promptly having different routes) such as walking is accomplished whole stroke from dwelling house.The different vehicles of wherein taking according to this user can be confirmed different starting points and terminal point, thereby confirm the first different routes according to said different starting point.Correspondingly, those skilled in the art can select wherein any according to actual needs or appoint a plurality of routes as said first route, and this does not influence essence of the present invention, does not repeat them here.Further preferably, can also the route that said subscriber equipment arrives between two maximum places of number of times be confirmed as said first route in very first time scope.Particularly, in one embodiment, can on the basis of the foregoing description, do screening further to the said first definite route (promptly arriving the route in two maximum places of number of times).It will be appreciated by those skilled in the art that and can confirm said very first time scope in advance, for example, can be 30min-50min or 08:00a.m-09:00a.m etc.Then; Can realize above-mentioned data message being screened through existing data base querying mode, thereby confirm that in the said very first time scope route that arrives between two maximum places of number of times confirms as said first route according to said definite very first time scope.It will be appreciated by those skilled in the art that after having confirmed said very first time scope, can on existing basis, obtain said first route information more targetedly.

Then execution in step S222 judges whether said subscriber equipment arrives the said first route starting point.It will be apparent to those skilled in the art that; With the similar ground of step 212 described in Fig. 1; Same mistiming of existence of timing node that this step is implemented and above-mentioned steps S220 and step S221; Promptly through above-mentioned embodiment, several said first routes that the present invention will confirm are stored in the database.Further; When the subscriber equipment of holding as said user arrives any said first route starting point; Can judge whether said subscriber equipment is positioned at said first route through relevant judge module; Its practical implementation process can not repeat them here with reference to the specific descriptions of step S212 described in the figure 1.Further, different with the said step S212 of Fig. 1 is, in this step, will judge that the starting point whether said subscriber equipment arrives said first route judges whether said subscriber equipment is positioned at said first route through judge module.Particularly, in the data message of said database storing, writing down the origin information, endpoint information of several said first routes, number of times that this subscriber equipment arrives this place and the time spent information on said first route etc.Those skilled in the art can combine multiple prior art to realize above-mentioned deterministic process, do not repeat them here.

If the judged result of said step S222 is sure, promptly said subscriber equipment arrives the said first route starting point, then next gets into step S223 and carries out; If the judged result of said step S222 is for what negate, promptly said subscriber equipment does not arrive the said first route starting point, then continues to carry out said determining step S222.

Wherein, through said step S223, confirm that said subscriber equipment is positioned at said first route.According to the judged result of above-mentioned steps S222,, can confirm that then this subscriber equipment is positioned at said first route if judged result is that said subscriber equipment arrives the said first route place.Those skilled in the art can combine prior art to realize said process, and this does not influence essence of the present invention, does not repeat them here.

Then, execution in step S224 judges whether said subscriber equipment is positioned at said second route.It will be appreciated by those skilled in the art that said first route comprises said second route, wherein, said second route is the part of said first route.Particularly; In a preference; For example; When the user carries said subscriber equipment and takes subway, can with this user enter the station departures during confirm as said subscriber equipment and be positioned at said first route, with this user take subway train to walk out subway train during confirm as said subscriber equipment and be positioned at said second route.Further; For example; Those skilled in the art can set a time threshold (for example 10 minutes), promptly think that said user be multiplied by subway through subway ENTRANCE (i.e. the first route starting point) after 10 minutes at said subscriber equipment, confirm that then said subscriber equipment is positioned at said second route.Need to prove that time threshold described in the foregoing description or distance threshold are a hypothesis, those skilled in the art can combine actual conditions to change said preset threshold, and this does not influence essence of the present invention, does not repeat them here.Further, those skilled in the art can also combine other prior aries to change more embodiment to realize the described judgement flow process of this step, not repeat them here.

If the judged result of said step S224 is sure, promptly said subscriber equipment is positioned at said second route, then next gets into step S225 and continues to carry out; If the judged result of said step S224 is for what negate, promptly said subscriber equipment is not positioned at said second route, then continues to carry out said determining step S224.

Wherein, through said step S225, send advertising message to said subscriber equipment.It will be appreciated by those skilled in the art that in a preference said subscriber equipment can be a kind of equipment that has Presentation Function, for example mobile phone or computer etc.With the mobile phone is example, can send advertising message to it through mobile communications network.Particularly, said advertising message can be sent through the form of multimedia message, perhaps also can send a link that comprises advertising message to said subscriber equipment (for example mobile phone), and the user can fetch the advertising message of obtaining wherein through opening said chain.Those skilled in the art can also combine other prior aries to realize sending the process of advertising message, do not repeat them here.

Further, the subscriber equipment described in this step can also not be with a kind of equipment with the described subscriber equipment of step before.For example, in above-mentioned implementation step, said user can hold radio-frequency card (a kind of subscriber equipment) and swipe the card at the subway ENTRANCE and enter the station, and advertising message can send to (another kind of subscriber equipment) on this user's mobile phone terminal.The prerequisite that it will be appreciated by those skilled in the art that above-mentioned implementation process is that it is interrelated to pass through an intermediate account between radio-frequency card that this user holds and mobile phone, for example can realize through the mode that cell-phone number and radio-frequency card identification number are bound mutually.Like this, can obtain the arrival information of said subscriber equipment through this radio-frequency card, and send said advertising message to this mobile phone.Those skilled in the art can also combine actual conditions to change more embodiment, do not repeat them here.

Then, execution in step S226 judges whether the current time surpasses second threshold value apart from the time that said subscriber equipment arrives the said first route starting point.Particularly, said second threshold value preferably can be set by said control device, and those skilled in the art can set said second threshold value according to the actual scene of this first route.For example; When the starting point of said first route is that People's Square station, Subway Line 1, terminal point are station, Xujiahui, Subway Line 1; Consider under normal circumstances; Needing about 15 minutes clock times from the People's Square station to the station, Xujiahui, is 15 minutes so can set said second threshold value, carries out said deterministic process through relevant judge module then.Particularly; When this user is entered the station when swiping the card (for example radio-frequency card); Confirm that promptly this subscriber equipment arrives the said first route starting point, can start a time set then and pick up counting, and judge whether above said second threshold value according to the mistiming between current time and the said timing starting point; Those skilled in the art can realize above-mentioned concrete deterministic process through prior art, do not repeat them here.

If the judged result of said step S226 is sure, promptly the current time surpasses second threshold value apart from the time that said subscriber equipment arrives the said first route starting point, then next gets into step S227 and carries out; If the judged result of said step S226 is what negate, promptly the current time does not surpass second threshold value apart from the time that said subscriber equipment arrives the said first route starting point, and then said determining step S226 is carried out in continuation.

Wherein, through said step S227, judge that said subscriber equipment arrives the said first route terminal point.Particularly; Implementation process according to above-mentioned steps S226; When the mistiming of (People's Square station) charge time of entering the station as said current time and this user surpasses second threshold value (15 minutes) that sets, can confirm that then this subscriber equipment arrives the said first route terminal point (station, Xujiahui).Then execution in step S228 judges that said subscriber equipment leaves said first route.

Last execution in step S229 stops to send advertising message to said subscriber equipment.Particularly, in a preference, said control device can send an instruction to the sending module that sends said advertising message, indicates this sending module to stop to send advertising message.

In a variant of present embodiment; Said step S226 can be changed to the step of " judging whether to receive the arrival information that said subscriber equipment arrives the said first route terminal point "; Correspondingly; Said step S227 is changed to the step of " if receive the arrival information that said subscriber equipment arrives the said first route terminal point, judging that then said subscriber equipment arrives the said first route terminal point ".In such embodiment; For example; When said user holds radio-frequency card and goes out subway station and swipe the card, can obtain the arrival information that this radio-frequency card arrives the said first route terminal point through corresponding rf read-write device, thereby can judge that said subscriber equipment leaves said first route.

In another preference of present embodiment, said step S226 can also be changed to " judging whether said subscriber equipment is positioned at said second route ".Preferably, said step specifically can realize through following mode: at first, judge whether said subscriber equipment arrives the said second route starting point, if said judged result is sure, judge that then said subscriber equipment is positioned at said second route.Otherwise,, then continue to carry out above-mentioned deterministic process if above-mentioned judged result is what negate.

Fig. 3 illustrates a third embodiment in accordance with the invention, a kind of process flow diagram that sends the control method of advertisement according to user's idle degree.Those skilled in the art can be interpreted as an embodiment embodiment illustrated in fig. 1 with present embodiment.Particularly, in the present embodiment, at first execution in step S230 obtains the arrival information that subscriber equipment arrives some places, and preferably, said arrival information comprises time of arrival.It will be appreciated by those skilled in the art that according to different user equipment, can obtain the time of arrival that this subscriber equipment arrives some places through different modes.For example; When said subscriber equipment is mobile phone or computer; The clock function of this subscriber equipment own; So when this subscriber equipment arrives some places, said control device can read the temporal information that information module directly obtains in this subscriber equipment and confirms said time of arrival through relevant.Again for example, when said subscriber equipment was radio-frequency card or magnetic stripe card, itself did not have time clock feature this subscriber equipment, so when this subscriber equipment reaches some places, will confirm said time of arrival of information through the clock of setting in the said control device.It will be appreciated by those skilled in the art that said process can realize through prior art, do not repeat them here.Further, those skilled in the art can also change according to different practical application scenes and more embodiment, and this does not influence essence of the present invention, does not repeat them here.

Execution in step S231 then confirms as said first route with the route between two places of mistiming in the 3rd time range of time of arrival of said subscriber equipment.Particularly, at first, those skilled in the art can preestablish said the 3rd time range, for example 20min-40min etc.Then, calculate corresponding time difference several time of arrival that can utilize prior art that said step S230 is got access to.For example, those skilled in the art can through the data base querying mode obtain wherein any two time of arrival information, and through the relevant algorithm computation mistiming of said two time of arrival.Then; Can judge said several mistimings whether in the 3rd time range that sets through a judge module, thereby confirm as said first route according to the route that judged result drops on the said mistiming between two places in the 3rd time range.Further, those skilled in the art can also change according to different application scenes and more embodiment, do not repeat them here.In a preferred practical application mode, for example, be example with user's working, working spends one hour time on the way usually.So, those skilled in the art can use the mistiming of the time of arrival in each place of the said subscriber equipment arrival of relevant algorithm computation, and the route of said mistiming between two places about hour confirmed as said first route.

Then execution in step S232 judges whether to receive the arrival information that said subscriber equipment arrives the said first route starting point.It will be appreciated by those skilled in the art that this step and following step S233 are appreciated that an embodiment into the S222 of step described in Fig. 2.With the similar ground of the S222 of step described in Fig. 2; Same mistiming of existence of timing node that this step is implemented and above-mentioned steps S230 and step S231; Promptly through above-mentioned implementation process, several said first routes that the present invention will confirm are stored in the database.Further, when the subscriber equipment of holding as said user arrives any said first route starting point, can judge whether said subscriber equipment is positioned at said first route through relevant judge module.

If the judged result of said step S232 is sure, promptly receive the arrival information that said subscriber equipment arrives the said first route starting point, then next get into step S233 and carry out; If the judged result of said step S232 does not promptly receive the arrival information that said subscriber equipment arrives the said first route starting point for what negate, then continue to carry out said determining step S232.

Wherein, through said step S233, judge that said subscriber equipment is positioned at the said first route starting point.Particularly, according to the implementation process of above-mentioned steps S232,, can confirm that said subscriber equipment is positioned at the said first route starting point when receiving said subscriber equipment when arriving the arrival information of the said first route starting point.Then execution in step S234 judges that said subscriber equipment is positioned at said first route, can not repeat them here with reference to the embodiment like the said step S223 among Fig. 2 particularly.

Execution in step S235 judges whether said subscriber equipment sends network requests then.Particularly, in a preference, said subscriber equipment can be a mobile phone.For example, said user can be through browser online built-in in the mobile telephone terminal, and therefore can whether open this browser according to said user judges whether this subscriber equipment has sent network requests.Particularly; It will be apparent to those skilled in the art that; When said user opens a website; To send packet to the background server of this website through this browser, the present invention can pass through the situation of change of prior art at said subscriber equipment terminal Monitoring Data flow, thereby judges whether said subscriber equipment has sent network requests.In another preference, said subscriber equipment can also be a computer.For example, said user can be through the online of the wireless network card in the computer and the wireless network that adapts, and said control device can be through judging whether this computer receives wireless network data and send and determine whether to have sent network requests.It will be appreciated by those skilled in the art that said process can realize through the existing network communication technology, do not repeat them here.

If the judged result of said step S235 is sure, promptly said subscriber equipment sends network requests, then next gets into step S236 and continues to carry out; If the judged result of said step S235 is for what negate, promptly said subscriber equipment does not send network requests, then continues to carry out said determining step S235.

Wherein, through said step S236, confirm that said subscriber equipment arrives the said second route starting point.Particularly, can send network requests according to subscriber equipment described in the above-mentioned steps S235 and confirm that this subscriber equipment arrives the said second route starting point.Wherein, the said second route starting point is the route starting point of a kind of virtual state (being different from particular geographic location), promptly as long as confirm then that when said subscriber equipment sends network requests it arrives the said second route starting point.Then execution in step S237 judges that said subscriber equipment is positioned at said second route, specifically can not repeat them here with reference to the embodiment of the S223 of step described in Fig. 2.

Last execution in step S238 sends advertising message to said subscriber equipment.Particularly, the embodiment of this step can not repeat them here with reference to the specific descriptions of step S213 described in the figure 1.

In a variant of present embodiment, the step that said step S231 can change to be become " route of time of arrival between two places in second time range of said subscriber equipment confirmed as said first route ".Particularly, said second time range can preestablish, and for example, can set said second time range is 07:30-09:00 (being common work hours section) and 17:00-18:00 (being the common quitting time).Then, those skilled in the art can obtain the arrival information that said subscriber equipment arrives several places (for example two) in said second time range, and the route between said two places is confirmed as said first route.Its practical implementation process can not repeat them here with reference to the description of said step S231.In a variant, filter out two places arbitrarily in all the arrival information that can also from database, store, and the route between said two places is confirmed as said first route.

In another variant of present embodiment, said step S235 can be changed to the step of " judging that whether current time and said subscriber equipment arrive mistiming between time of the said first route starting point greater than first threshold ".Correspondingly, said step S236 is changed to the step of " judging that said subscriber equipment arrives the said second route starting point ".Particularly; When judging that whether current time and said subscriber equipment arrive mistiming between time of the said first route starting point greater than first threshold " the judged result of step be sure; be the said mistiming greater than first threshold, judge that then said subscriber equipment arrives the said second route starting point.Otherwise if the judged result of above-mentioned steps is what negate, promptly the said mistiming then continues to carry out this determining step less than first threshold.Particularly, this first threshold can be set according to different application scenes.For example; Holding subscriber equipment (for example radio-frequency card) said user gets in the scene of subway station (i.e. the first route starting point); Can set said first threshold is 5 minutes, confirms then after said user was entered the station 5 minutes that promptly said subscriber equipment arrives the said second route starting point (for example this user is multiplied by subway).Further, those skilled in the art can also combine other prior aries to change more embodiment, and this does not influence essence of the present invention, does not repeat them here.

Fig. 4 illustrates a fourth embodiment in accordance with the invention, a kind of control device synoptic diagram that sends advertisement according to user's idle degree.Particularly, in the present embodiment, said control device 4 comprises that first deriving means 41, first confirms device 42, first judgment means 43, first dispensing device the 44, the 13 judgment means 45 and first treating apparatus 46.Wherein, Said first deriving means 41 is used to obtain the arrival information that subscriber equipment arrives some places; Said first confirms that device 42 is used for confirming first route according to said arrival information; Said first judgment means 43 is used to judge whether said subscriber equipment is positioned at said first route; Said first dispensing device 44 is used for judged result when said first judgment means when being sure, sends advertising message to said subscriber equipment, and said the 13 judgment means 45 is used to judge whether said subscriber equipment leaves said first route; Said first treating apparatus 46 is used for judged result when said the 13 judgment means when being sure, stops to send advertising message to said subscriber equipment.

In an embodiment, at first obtain the arrival information that subscriber equipment arrives some places through said first deriving means 41.Wherein, said arrival information comprises the information such as number of times that this subscriber equipment reaches the positional information in a certain place, temporal information and arrives this place.For example it will be appreciated by those skilled in the art that, can obtain the arrival information of said subscriber equipment at said first deriving means 41 through the third party system.For example; Said third party system can be the background processing system of a radio-frequency card recognizer; When holding radio frequency, the user sticks into subway station when swiping the card; Can be through from the background processing system of corresponding radio-frequency card recognizer, obtaining the arrival information of this radio-frequency card, wherein said arrival information comprises the temporal information of this user card punching, the positional information of this subway station etc.More particularly, can obtain said arrival information through the mode that adapts according to different types of user devices.For example; To subscriber equipmenies such as said radio-frequency card or magnetic stripe cards; Can obtain said arrival information in the background service system through the fetch equipment that is complementary with it, those skilled in the art can utilize prior art to realize said implementation process, do not repeat them here.Again for example, when said subscriber equipment is mobile phone or computer, can directly from this subscriber equipment, obtain said arrival information through the network (for example mobile communications network etc.) that adapts.

Confirm first route through said first definite device 42 according to said arrival information then.It will be appreciated by those skilled in the art that in practical application said subscriber equipment possibly arrive a lot of places, for example school, market, subway station, commercial building, dwelling house etc.Then; Confirm all arrival information that device 42 can note said subscriber equipment respectively and arrived (comprise the particular location that arrives the destination, specifically the information such as number of times of time and arrival) through said first, and with said arrival information stores in a database.Further, those skilled in the art can confirm said first route in several ways.In a preference, can confirm said first route according to the arrival number of times of said subscriber equipment arrival different location.For example, can this subscriber equipment be arrived starting point and the terminal point of two maximum places of number of times as said first route, the route between this starting point and terminal point is confirmed as said first route.In another preference; Particularly; Those skilled in the art can be set in 7 o'clock to 8 o'clock every morning and these two time periods (common commuter time section) in the 5 o'clock to 6 o'clock afternoon and obtain the arrival information of said subscriber equipment, and confirm said first route according to said arrival information.For example; Said user possibly entered the station and swipe the card a plurality of subway stations (for example 3); Can get access to said different arrival information (for example A website arrival 5 times, B website arrival 1 time, C website arrive 5 times) so respectively; Can confirm that then said A website and B website are that starting point and the terminal point of said first route is that route between said A website and the B website is said first route; Can in other words, promptly confirm said user's working route according to said arrival information at the route on and off duty of confirming this user then.In another preference, the starting point of said first route and terminal point also can be virtual states (for example can be timing node).For example, suppose that this user 17:00 every day comes off duty, 19:00 gets home.This user possibly close chat tool at 17:00 every day so; 19:00 opens this chat tool; Then can confirm to be the starting point of said first route during this period of time, and said 17:00-19:00 be said first route during this period of time through the shut-in time and the opening time of monitoring this user's chat tool at said 17:00-19:00.

Further; Can confirm many said first routes according to said arrival information; Particularly, for example, according to the arrival number of times in the said arrival information; Can select in the place that wherein several said arrival number of times are identical any two to confirm as first route, can confirm many said first routes like this.Again for example; According to the time of arrival in the said arrival information; Can calculate mistimings of any two time of arrival through relevant algorithm, can select two identical places of wherein said mistiming to confirm as said first route then, can confirm many said first routes equally.

Then judge through said first judgment means 43 whether said subscriber equipment is positioned at said first route.For example; Can obtain arbitrarily at random in the said database that said several arrive information bar first route informations in the week age, can the route tool that wherein occurrence number is maximum be confirmed as said user's working route then by the arrival information of some same characteristic features.Again for example, can the route that arrive two identical intersites of number of times in the said arrival information be confirmed as said first route; Again for example, the route between two places that can also time of arrival wherein is identical is confirmed as said first route, and its practical implementation process can utilize existing data base querying mode to realize, does not repeat them here.Particularly, in said database, storing fixed several first route informations, wherein; Said first route information preferably comprises the start point information of this first route at least; Wherein, this start point information recording storage in several ways in database, for example; Can be through longitude and latitude (for example, the latitude: 39.86, longitude: 116.33) represent on the map; Again for example, also can represent through the address information (for example, No. 128, Nanjing Road East) in this place.

If the judged result of said first judgment means 43 is sure, then send advertising message to said subscriber equipment through said first dispensing device 44.In a preference, when said subscriber equipment is mobile phone, can send advertising message to said user's mobile phone through mobile communications network.In another preference; When said subscriber equipment is radio-frequency card or magnetic stripe card, it will be appreciated by those skilled in the art that said user can bind the identifier of radio-frequency card or magnetic stripe card with cell-phone number through prior art mutually; Like this, can send advertising message to the mobile phone of binding with it.In practical application; For example; Said user can hold radio-frequency card discrepancy subway station; When this user when subway station inlet is swiped the card, can confirm that promptly said user (subscriber equipment) arrives the said first route starting point, and then can send advertising message to this user's mobile phone through mobile communications network with this radio-frequency card is bound mutually.In another preference, when said subscriber equipment is computer (for example panel computer), can passes through cordless communication network (for example Wi-Fi) and send advertising message to this user's computer.

Then, judge through said the 13 judgment means 45 whether said subscriber equipment leaves said first route.In a preference, whether said the 13 judgment means 45 can arrive the said first route terminal point according to said subscriber equipment is confirmed whether it leaves said first route.For example, when said user holds radio-frequency card and goes out subway station and swipe the card, can obtain the arrival information that this radio-frequency card arrives the said first route terminal point through corresponding rf read-write device, thereby can judge that said subscriber equipment leaves said first route.In another preference, can also whether determine whether to leave said first route apart from the time that said subscriber equipment arrives the said first route starting point through judging the current time above second threshold value.Particularly; The present invention can set said second threshold value according to actual needs; And through relevant judge module whether the current time is surpassed second threshold value apart from the time that arrives the said first route starting point and judge, thereby confirm whether said subscriber equipment leaves said first route.When the judged result of said the 13 judgment means 45 is sure; Then sending instruction through said first treating apparatus 46 to said first dispensing device 44 stops to send advertising message to said subscriber equipment; Correspondingly, said first dispensing device 44 will stop to send advertising message to said subscriber equipment after receiving this command information.

In a preference of present embodiment, said first confirms that device 42 comprises that second confirms that device 421 is used for confirming said first route according to said arrival number of times.Particularly, for example, can this subscriber equipment be arrived starting point and the terminal point of two maximum places of number of times as said first route, the route between this starting point and terminal point is confirmed as said first route.In another preference; Particularly; Those skilled in the art can be set in 7 o'clock to 8 o'clock every morning and these two time periods (common commuter time section) in the 5 o'clock to 6 o'clock afternoon and obtain the arrival information of said subscriber equipment, and confirm said first route according to said arrival information.For example; Said user possibly entered the station and swipe the card a plurality of subway stations (for example 3); Can get access to said different arrival information (for example A website arrival 5 times, B website arrival 1 time, C website arrive 5 times) so respectively; Can confirm that then said A website and B website are that starting point and the terminal point of said first route is that route between said A website and the B website is said first route; Can in other words, promptly confirm said user's working route according to said arrival information at the route on and off duty of confirming this user then.In another preference, the starting point of said first route and terminal point also can be virtual states (for example can be timing node).For example, suppose that this user 17:00 every day comes off duty, 19:00 gets home.This user possibly close chat tool at 17:00 every day so; 19:00 opens this chat tool; Then can confirm to be the starting point of said first route during this period of time, and said 17:00-19:00 be said first route during this period of time through the shut-in time and the opening time of monitoring this user's chat tool at said 17:00-19:00.

In another preference of present embodiment, said first judgment means 43 comprises second judgment means 431 and said the 3rd judgment means 432.Wherein, Said second judgment means 431 is used to judge whether said subscriber equipment arrives the said first route starting point; Said the 3rd judgment means 432 is used for judged result when said second judgment means when being sure, judges that then said subscriber equipment is positioned at said first route.It will be appreciated by those skilled in the art that and in said background data base, can store fixed several said first route informations, wherein comprise the origin information and the endpoint information of said first route at least.Then, when the subscriber equipment of holding as said user arrives the arbitrary said first route starting point, can judge whether said subscriber equipment is positioned at said first route through said second judgment means 431.Then, when the judged result of said second judgment means when being sure, can judge that through said the 3rd judgment means 432 said subscriber equipment is positioned at said first route, its practical implementation process can not repeat them here with reference to embodiment relevant in the preceding text.

Further preferably, said second judgment means 431 comprises the 4th judgment means 4311 and the 5th judgment means 4312.Wherein, Said the 4th judgment means 4311 is used to judge whether to receive the arrival information that said subscriber equipment arrives the said first route starting point; Said the 5th judgment means 4312 is used for judged result when said the 4th judgment means when being sure, judges that then said subscriber equipment arrives the said first route starting point.

Fig. 5 illustrates according to a fifth embodiment of the invention, a kind of control device synoptic diagram that sends advertisement according to user's idle degree.Said first dispensing device 44 of present embodiment can be regarded as a concrete embodiment of first dispensing device 44 described in Fig. 4.Particularly, in the present embodiment, said first dispensing device 44 comprises the 6th judgment means 441 and second dispensing device 442.Wherein, said the 6th judgment means 441 is used to judge whether said subscriber equipment is positioned at said second route, and said second dispensing device 442 is used for judged result when said the 4th judgment means when being sure, sends advertising message to said subscriber equipment.

In an embodiment, at first judge through said the 6th judgment means 441 whether said subscriber equipment is positioned at said second route.It will be appreciated by those skilled in the art that said first route comprises said second route, wherein, said second route is the part of said first route.Particularly; In a preference; For example; When the user carries said subscriber equipment and takes subway, can with this user enter the station departures during confirm as said subscriber equipment and be positioned at said first route, with this user take subway train to walk out subway train during confirm as said subscriber equipment and be positioned at said second route.Further; For example; Those skilled in the art can set a time threshold (for example 10 minutes), promptly think that said user be multiplied by subway through subway ENTRANCE (i.e. the first route starting point) after 10 minutes at said subscriber equipment, confirm that then said subscriber equipment is positioned at said second route.Need to prove that time threshold described in the foregoing description or distance threshold are a hypothesis, those skilled in the art can combine actual conditions to change said preset threshold, and this does not influence essence of the present invention, does not repeat them here.

Then, when the judged result of said the 6th judgment means 441 is sure, then send advertising message to said subscriber equipment through said second dispensing device 442.It will be appreciated by those skilled in the art that in a preference said subscriber equipment can be a kind of equipment that has Presentation Function, for example mobile phone or computer etc.With the mobile phone is example, can send advertising message to it through mobile communications network.Particularly, said advertising message can be sent through the form of multimedia message, perhaps also can send a link that comprises advertising message to said subscriber equipment (for example mobile phone), and the user can fetch the advertising message of obtaining wherein through opening said chain.Those skilled in the art can also combine other prior aries to realize sending the process of advertising message, do not repeat them here.Further, said subscriber equipment can also not be with a kind of equipment with the described subscriber equipment of step before.For example, said user can hold radio-frequency card (a kind of subscriber equipment) and swipe the card at the subway ENTRANCE and enter the station, and advertising message can send to (another kind of subscriber equipment) on this user's mobile phone terminal.The prerequisite that it will be appreciated by those skilled in the art that above-mentioned implementation process is that it is interrelated to pass through an intermediate account between radio-frequency card that this user holds and mobile phone, for example can realize through the mode that cell-phone number and radio-frequency card identification number are bound mutually.Like this, can obtain the arrival information of said subscriber equipment through this radio-frequency card, and send said advertising message to this mobile phone.

In a preference of present embodiment, said the 6th judgment means 441 comprises the 7th judgment means 4411 and the 8th judgment means 4412.Wherein said the 7th judgment means 4411 judges whether said subscriber equipment arrives the said second route starting point; Said the 8th judgment means 4412 is used for judged result when said the 7th judgment means when being sure, judges that then said subscriber equipment is positioned at said second route.It will be appreciated by those skilled in the art that its embodiment can not repeat them here with reference to the embodiment of second judgment means 431 and said the 3rd judgment means 432 described in Fig. 4.

In another preference of this enforcement, said the 7th judgment means 4411 comprises the 9th judgment means 44111 and the tenth judgment means 44112.Wherein said the 9th judgment means 44111 is used to judge that whether current time and said subscriber equipment arrive mistiming between time of the said first route starting point greater than first threshold; Said the tenth judgment means 44112 is used for judged result when said the 9th judgment means 44111 when being sure, judges that said subscriber equipment arrives the said second route starting point.Particularly, said first threshold can be set according to different application scenes.For example; Holding subscriber equipment (for example radio-frequency card) said user gets in the scene of subway station (i.e. the first route starting point); Can set said first threshold is 5 minutes, confirms then after said user was entered the station 5 minutes that promptly said subscriber equipment arrives the said second route starting point (for example this user is multiplied by subway).Further, those skilled in the art can also combine other prior aries to change more embodiment, and this does not influence essence of the present invention, does not repeat them here.

In a variant of the foregoing description; Said the 9th judgment means 44111 and the tenth judgment means 44112 can be changed to the 11 judgment means and the 12 judgment means; Wherein, Said the 11 judgment means is used to judge whether said subscriber equipment sends network access request, and said the 12 judgment means is used for judged result when said the 11 judgment means when being sure, judges that then said subscriber equipment arrives the said second route starting point.Particularly, in a preference, said subscriber equipment can be a mobile phone.For example, said user can be through browser online built-in in the mobile telephone terminal, and therefore can whether open this browser according to said user judges whether this subscriber equipment has sent network requests.Particularly; It will be apparent to those skilled in the art that; When said user opens a website; To send packet to the background server of this website through this browser, the present invention can pass through the situation of change of prior art at said subscriber equipment terminal Monitoring Data flow, thereby judges whether said subscriber equipment has sent network requests.In another preference, said subscriber equipment can also be a computer.For example, said user can be through the online of the wireless network card in the computer and the wireless network that adapts, and said control device can be through judging whether this computer receives wireless network data and send and determine whether to have sent network requests.Then, when the judged result of said the 11 judgment means when being sure, then judge that through said the 12 judgment means said subscriber equipment arrives the said second route starting point.Particularly; Sent network requests according to said subscriber equipment and confirmed that this subscriber equipment arrives the said second route starting point; Wherein, The said second route starting point is the route starting point of a kind of virtual state (being different from particular geographic location), promptly as long as confirm then that when said subscriber equipment sends network requests it arrives the said second route starting point.

Fig. 6 illustrates according to a sixth embodiment of the invention, a kind of control device synoptic diagram that sends advertisement according to user's idle degree.Said the 13 judgment means 45 of present embodiment can be regarded as a concrete embodiment of the 13 judgment means 45 described in Fig. 4.Particularly, in the present embodiment, said the 13 judgment means 45 comprises the 14 judgment means 451 and the 15 judgment means 452.Wherein, Said the 14 judgment means 451 is used to judge whether said subscriber equipment arrives the said first route terminal point; Said the 15 judgment means 452 is used for judged result when said the 14 judgment means when being sure, judges that said subscriber equipment leaves said first route.

In an embodiment; For example; In a preference; When said user holds radio-frequency card and goes out subway station and swipe the card, can obtain the arrival information that this radio-frequency card arrives the said first route terminal point through said the 14 judgment means 451, thereby can judge that said subscriber equipment leaves said first route.In another preference, can also whether determine whether to leave said first route apart from the time that said subscriber equipment arrives the said first route starting point through judging the current time above second threshold value.Particularly; Can set said second threshold value according to actual needs; And whether surpass second threshold value through said the 14 judgment means 451 pairs of current time apart from the time that arrives the said first route starting point and judge, thereby confirm whether said subscriber equipment leaves said first route.Then, when the judged result of said the 14 judgment means 451 is sure, then judge that through said the 15 judgment means 452 said subscriber equipment leaves said first route.

In a preference of present embodiment, said the 14 judgment means 451 comprises the 16 judgment means 4511 and the 17 judgment means 4512.Wherein, Said the 16 judgment means 4511 is used to judge whether to receive the arrival information that said subscriber equipment reaches the said first route terminal point; Said the 17 judgment means 4512 is used for judged result when said the 16 judgment means when being sure, judges that then said subscriber equipment arrives the said first route terminal point.Above-mentioned embodiment can not repeat them here with reference to the relevant embodiment of preceding text.

In a variant of present embodiment; Said the 14 judgment means 451 comprises the 18 judgment means; It is used to judge whether the current time surpasses second threshold value and the 19 judgment means apart from the time that said subscriber equipment arrives the said first route starting point; When its judged result that is used for when said the 18 judgment means is sure, judge that then said subscriber equipment arrives the said first route terminal point.Particularly, said second threshold value preferably can be set by said the 14 judgment means 451, and those skilled in the art can set said second threshold value according to the actual scene of this first route.For example; When the starting point of said first route is that People's Square station, Subway Line 1, terminal point are station, Xujiahui, Subway Line 1; Consider under normal circumstances; Needing about 15 minutes clock times from the People's Square station to the station, Xujiahui, is 15 minutes so can set said second threshold value, carries out said deterministic process through relevant judge module then.Particularly; When this user is entered the station when swiping the card (for example radio-frequency card); Confirm that promptly this subscriber equipment arrives the said first route starting point; Can start a time set then and pick up counting, and judge whether to surpass said second threshold value according to the mistiming between current time and the said timing starting point.When above-mentioned judged result when being sure, then judge that through said the 19 judgment means said subscriber equipment arrives the said first route terminal point.

Fig. 7 shows according to an embodiment of the present invention, a kind of network topological diagram that sends the control method of advertisement according to user's idle degree.Particularly; In the present embodiment; Said network topology illustrates according to subscriber equipment IC-card 91 of the present invention (radio-frequency card) and mobile phone 92, also shows several IC-card read write lines 311, IC-card read write line 312, IC-card read write line 313, according to background processing system provided by the invention 32, third party's advertising database 33, third party's background server 34 and base station 35.Wherein, those skilled in the art can be with reference to realizing said background processing system 32 according to said control device provided by the invention.

In an embodiment; Taking subway on and off duty with the user is example; It will be apparent to those skilled in the art that; Said background processing system 32 can be obtained the recorded information of IC-card 91 user card punching in said several IC-card read write lines of user through fixed network, and wherein said several IC-card read write lines are positioned at different geographical (for example in different subway stations).According to said recorded information, said background processing system 32 can be obtained the recorded information of swiping the card of (for example week age) this user's IC-card in a period of time.For example, said IC-card read write line 311 swipe the card altogether 5 times, said IC-card read write line 312 swipe the card altogether 5 times, swipe the card altogether 2 times at said IC-card read write line 312.Then, can confirm that according to the said number of times information of swiping the card (perhaps being referred to as to arrive number of times) route between said IC-card read write line 311 and said IC-card read write line 312 is said first route starting point and the terminal point.

Further, when said user held this IC-card 91 once more and arrives said IC-card read write line 311 and swipe the card, said background processing system 32 can confirm that this user (subscriber equipment IC-card in other words) arrives the starting point of said first route.Then, said background processing system 32 can be sent the instruction of sending advertising message through relevant control module to said third party's advertising database 33.Correspondingly, said third party's advertising database 33 will send advertising message to subscriber equipment, and wherein said subscriber equipment can be the mobile phone of binding mutually with said IC-card 92.In practical application, said third party's advertising database 33 can send advertising message to said mobile phone 92 through mobile communications network.For example can send advertising message to it through the mode of multimedia message; For example can also send the modes such as link of an advertising message again to this subscriber equipment (mobile phone 92), not repeat them here.Then; When said user holds IC-card 91 when said IC-card read write line 312 is swiped the card departures; Said background processing system 32 can confirm that this user (perhaps this subscriber equipment IC-card 91) arrives the said first route terminal point, and correspondingly this background processing system 32 will be sent the instruction that stops to send advertising message to said third party's advertising database 33.

In a variant of present embodiment, said background processing system 32 can also be confirmed second route starting point and the terminal point on the basis of said first route, and wherein said second route is the part of first route.Particularly; According to the foregoing description; Said IC-card read write line 311 as starting point and first route of said IC-card read write line 312 as terminal point in, can also confirm when this user is multiplied by subway, to confirm as the said second route starting point and when said user walks out subway, confirm as the said second route terminal point.In practical application, said background processing system 32 can be confirmed said second route in several ways.For example, can whether confirm greater than first threshold whether this user arrives the said second route starting point through judging the mistiming that current time and said subscriber equipment arrived between time of the said first route starting point.Again for example, can also be through judging whether said subscriber equipment sends network access request and confirm whether it arrives the said second route place etc., and above-mentioned practical implementation process can not repeat them here with reference to corresponding embodiment or variant in the preceding text.

In another embodiment, the starting point of said first route and terminal point are appreciated that to being virtual.Particularly, for example, background processing system 32 of the present invention can judge whether said user is in idle condition through said third party's background server 34 (the for example service server of IM chat tool).In practical application, said background processing system 32 can be confirmed said first route through the concrete time of in a period of time, obtaining said user's On/Off chat tool.For example; In a period of time; Said background processing system 32 gets access to this user 17:00 every day and closes chat tool; 19:00 opens this chat tool (supposing that this user 17:00 every day comes off duty, 19:00 gets home), can confirm so said 17:00-19:00 during this period of time in this user be positioned at said first route.Then, when said user closes chat tool, said background processing system 32 will confirm that this user is in the said first route starting point, and send the instruction of sending advertising message to said third party's advertising database 33.Correspondingly, said third party's advertising database 33 can send several advertising messages to this user's subscriber equipment, and wherein said subscriber equipment can be a mobile phone 92.Then, when the current time is 19:00, said background processing system 32 will confirm that this user arrives the said first route terminal point, and send the instruction that stops to send advertising message to said third party's advertising database 33.Further, those skilled in the art can also combine other prior aries to change more embodiment, do not repeat them here.

In conjunction with above-mentioned embodiment, in a variant, said background processing system 32 can be obtained said advertising message through number of ways.In the embodiment shown in fig. 7, can be through from third party's advertising database 33 (for example ad distribution merchant), obtaining advertising message.Particularly; Said ad distribution merchant can regularly push various advertising messages to said control device; Correspondingly said background processing system 32 can be stored in said advertising message in the ad content data storehouse; When it receives the instruction of sending advertising message, then send advertising message to said subscriber equipment.Again for example; Those skilled in the art can also be stored in some advertising messages in the said ad content data storehouse (promptly being stored in home server) through prior art in advance; When needs when subscriber equipment sends advertising message, said background processing system 32 can directly send to said advertising message in the subscriber equipment through calling module.

The present invention also provides a kind of control system of sending advertisement according to user's idle degree; Particularly; Said control system comprises according to control device provided by the invention, also comprises the front end induction installation that is connected with said control device, wherein; Said front end induction installation is used to respond to said subscriber equipment, and sends said arrival information to said control device.Preferably, said front end induction installation comprise as in the lower device any or appoint multiple device: rf read-write device, magnetic stripe card read write line, bluetooth communication, infrared communication module and ZIGBEE communication module.Preferably, bind mutually between some subscriber equipmenies of same user, wherein, to sending advertising message with another subscriber equipment that a subscriber equipment that is positioned at said first route is bound mutually.Particularly, those skilled in the art can with reference to IC-card read write line shown in Fig. 7 and the said front end induction installation of existing techniques in realizing, not repeat them here with reference to Fig. 4 to the said control device of realization embodiment illustrated in fig. 6.

Fig. 8 illustrates according to an embodiment of the present invention, a kind of practical application synoptic diagram that sends advertisement according to user's idle degree.It will be appreciated by those skilled in the art that this synoptic diagram mainly described such scene: the user arrives the subway station ENTRANCE and swipes the card and enter the station, and on platform, waits for subway then, treat subway enter the station after this user be multiplied by subway, the back subway down that arrives at a station, the departures of swiping the card at last.Wherein, think that this user is positioned at said first route in from said ENTRANCE to the time the arrival of subway, and think in from platform (promptly this user waits for subway) to the time the arrival of subway that this user is positioned at said second route.

Particularly, synoptic diagram as shown in Figure 8 has illustrated said user 6, ENTRANCE 51, subway 52 and exit 53.Comprise the said first route starting point A, the said second route starting point B and said the first/the second route terminal point C in addition.Wherein, the said second route B C is the part of the said first route AC.It will be apparent to those skilled in the art that; In a preference, the said first route terminal point calculates (specifically can referring to said step S226 in embodiment illustrated in fig. 2 and step S227) according to the said first route starting point, but not certain actual geographic position; Therefore the said second route terminal point is set at identical with the said first route terminal point; That is to say, after this user arrives the said second route terminal point/first route terminal point, think that promptly this user has not been in idle condition.

In the present embodiment; Swipe the card and enter the station when said user 6 arrives ENTRANCEs 51; Control system according to the invention can confirm that this user arrives the said first route starting point A; This user's in-track platform waits subway after entering the station, and after this user was multiplied by subway 52, said control system can confirm that said user 6 arrives the said second route starting point B; And then said control system will send advertising message to the subscriber equipment that this user 6 is held through relevant control module (for example advertising message sending module), and wherein said subscriber equipment can be this user's mobile phone or computer etc.Then after this user 6 arrives at a station; Said control system can confirm that this user 6 arrives the said second route terminal point (also being the said first route terminal point) C; And then said control system will send the instruction that stops to send said advertising message to the correspondent advertisement information sending module, and correspondingly said advertising message sending module will stop to send said advertising message to this subscriber equipment.It will be appreciated by those skilled in the art that above-mentioned practical implementation process can not repeat them here with reference to above-mentioned relevant embodiment and variant.Further, in the present embodiment shown in this user 6 (said in other words subscriber equipment) residing route and the following form of corresponding event:

?	The first route starting point	The second route starting point	The first/the second route terminal point
				Route of living in	First route	Second route	The first/the second route
The generation incident	Obtain the arrival information that said subscriber equipment arrives the said first route starting point	Send advertising message to this subscriber equipment	Stop to send said advertising message to this subscriber equipment

In a variant of present embodiment, the second route starting point in the said synoptic diagram can be omitted.Particularly, for example, when said user 6 enter the station swipe the card after (promptly arriving the said first route starting point), control system according to the invention will be directly sent advertising message through relevant advertising message sending module to said subscriber equipment.Particularly, present embodiment can not repeat them here with reference to the embodiment described in Fig. 1.

More than specific embodiment of the present invention is described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims

1. the control method according to user's idle degree transmission advertisement is characterized in that, comprises the steps:

A. obtain the arrival information that subscriber equipment arrives some places;

B. confirm first route according to said arrival information;

C. judge whether said subscriber equipment is positioned at said first route;

D. if said subscriber equipment is positioned at said first route, then send advertising message to said subscriber equipment.

2. control method according to claim 1 is characterized in that, said arrival information comprises the arrival number of times, and wherein, said step b comprises the steps:

B1. confirm said first route according to said arrival number of times.

3. control method according to claim 2 is characterized in that said step b1 comprises the steps:

B11. the route that said subscriber equipment is arrived between two maximum places of number of times is confirmed as said first route.

4. control method according to claim 3 is characterized in that said step b11 comprises the steps:

-route that said subscriber equipment is arrived in very first time scope between two maximum places of number of times is confirmed as said first route.

5. control method according to claim 1 is characterized in that, said arrival information comprises time of arrival, and wherein, said step b comprises the steps:

B1'. the route of time of arrival between two places in second time range of said subscriber equipment confirmed as said first route.

6. control method according to claim 1 is characterized in that, said arrival information comprises time of arrival, and wherein, said step b comprises the steps:

B1''. the route between two places of mistiming in the 3rd time range of time of arrival of said subscriber equipment is confirmed as said first route.

7. according to each described control method in the claim 1 to 6, it is characterized in that said first route comprises the first route starting point, wherein, said step c comprises the steps:

C1. judge whether said subscriber equipment arrives the said first route starting point;

C2. if said subscriber equipment arrives the said first route starting point, judge that then said subscriber equipment is positioned at said first route.

8. control method according to claim 7 is characterized in that said step c1 comprises the steps:

C11. judge whether to receive the arrival information that said subscriber equipment arrives the said first route starting point;

C12. if receive the arrival information that said subscriber equipment arrives the said first route starting point, judge that then said subscriber equipment arrives the said first route starting point.

9. according to each described control method in the claim 1 to 8, it is characterized in that said first route comprises second route, wherein, said second route is the part of said first route, and said steps d comprises the steps:

D1. judge whether said subscriber equipment is positioned at said second route;

D2. if said subscriber equipment is positioned at said second route, then send advertising message to said subscriber equipment.

10. control method according to claim 9 is characterized in that, said second route comprises the second route starting point, and said steps d 1 comprises the steps:

D11. judge whether said subscriber equipment arrives the said second route starting point;

D12. if said subscriber equipment arrives the said second route starting point, judge that then said subscriber equipment is positioned at said second route.

11. control method according to claim 10 is characterized in that, said steps d 11 comprises the steps:

D111. judge that whether current time and said subscriber equipment arrive mistiming between time of the said first route starting point greater than first threshold;

D112. if the said mistiming greater than first threshold, judge that then said subscriber equipment arrives the said second route starting point.

12. control method according to claim 10 is characterized in that, said steps d 11 comprises the steps:

D111'. judge whether said subscriber equipment sends network access request;

D112'. if said subscriber equipment sends network access request, judge that then said subscriber equipment arrives the said second route starting point.

13. according to each described control method in the claim 1 to 12, it is characterized in that, said subscriber equipment comprise in the following equipment any or appoint plurality of devices:

-radio-frequency card;

-mobile phone;

-magnetic stripe card; And

-computer.

14. according to each described control method in the claim 1 to 13, it is characterized in that, also comprise the steps:

E. judge whether said subscriber equipment leaves said first route;

F. if said subscriber equipment leaves said first route, then stop to send advertising message to said subscriber equipment.

15. control method according to claim 14 is characterized in that, said first route comprises the first route terminal point, and wherein, said step e comprises the steps:

E1. judge whether said subscriber equipment arrives the said first route terminal point;

E2. if said subscriber equipment arrives the said first route terminal point, judge that then said subscriber equipment leaves said first route.

16. control method according to claim 15 is characterized in that, said step e1 comprises the steps:

E11. judge whether to receive the arrival information that said subscriber equipment arrives the said first route terminal point;

E12. if receive the arrival information that said subscriber equipment arrives the said first route terminal point, judge that then said subscriber equipment arrives the said first route terminal point.

17. control method according to claim 15 is characterized in that, said step e1 comprises the steps:

E11'. judge whether the current time surpasses second threshold value apart from the time that said subscriber equipment arrives the said first route starting point;

E12'. surpass said second threshold value if the said subscriber equipment of current time distance arrives the time of the said first route starting point, judge that then said subscriber equipment arrives the said first route terminal point.