Summary of the invention
Technical problem to be solved by this invention is for medium and small newspaper office medium, under the situation that reduces cost of investment, how to have the personalized web page website.
For solving the problems of the technologies described above, the invention provides a kind of personalized cloud service net reporting system, it is characterized in that: comprise
User terminal: directly used by the personal user, realize with the communication of personalized web page service end, registration, login, present, read, collect, make friends and software upgrade function, be applicable to various terminal equipments;
Personalized web page website: realize and terminal interaction, for terminal provides the online carrier of content service, comprise
Following two parts: newspaper office's medium net newspaper part and personal user's personalized web page part, described personalized web page watch openly for other user, and the individual center of personalized web page is used for user oneself and finishes functional performance;
Newspaper net cloud support platform: comprising that net is reported achievement can support platform and newspaper office's media management platform,
Described net is reported achievement and can support platform be comprised all kinds of net call out the stops a little functional module and the engines of serving, and is specially:
31) popular publish engine: be used for to realize that the user issues own original and transmits other people original functional module to own personalized web page.Different with traditional internet site publish engine is, popular publish engine is not only served the issue at central level of newspaper office's medium, and individual's issue of serving each personalized web page registered user, therefore be called " masses " publish engine, different with the microblogging publish engine is, popular publish engine not only can be realized text and the picture issue of lightweight, can also realize having the medium space of a whole page issue of the more complicated space of a whole page;
32) the net newspaper is subscribed to engine: be used for the user other people personalized web page is subscribed to the functional module of own personalized web page, simultaneously, the user can also subscribe to content and other internet contents that engine is subscribed to newspaper office's media organization by the net newspaper.Different with microblogging " concern ", the net newspaper is subscribed to engine can realize paid subscription, the classifying content management, and the user can openly give the third party, also can only serve the own secret of user and read.Different with " forwarding ", subscribe to the personalized web page of being not only the content income that other people personalized web page is current oneself, and this people's net newspaper address is remembered that this people's personalized web page is upgraded at every turn, the user can in time see;
33) net newspaper search engine: in all personalized web pages of whole personalized web page users, search for polymerization, can either realize space of a whole page location, also can realize the article location, can either realize the keyword coupling, also can realize semantic analysis;
34) comment monitoring management: be used for the comment to article, the comment monitoring management is carried out content scanning to all comments, seeks sensitive word, pinpoints the problems and in time notifies the keeper to handle, or set the automatic processing to some content, and this module can realize semantic analysis;
35) statistics integration managing: turnover rate, clicking rate, hop count, subscription amount, comment quality and tendency etc. to personalized web page are added up, for the media value of judging personalized web page provides foundation, simultaneously, also user's network behavior is followed the tracks of statistics, for customer analysis provides foundation;
36) member registration authentication: the registered user to the known network behavior can provide the system of real name authentication service, in order to more direct and more high-grade expansion service is provided, such as: E-business service;
37) friend-making personal letter management: personalized web page is not only medium masses' issue of doing and the platform of reading, and has some basic functions of interactive community, such as: make friends.Friend-making personal letter management function module comprises the address list of inviting good friend, secret, send function such as personal letter to the good friend;
Described newspaper office media management platform is newspaper office's medium operation and the management platform of managing personalized web page, comprise: personalized web page is worth judge and hierarchical management, personalized composing element and stamp fabrication, precisely pushes promotion management, Content Management and management subsystem, specifically comprises:
41) personalized web page is worth and passes judgment on and hierarchical management: at first, the turnover rate of the personalized web page of integration managing functional module statistics will be added up, clicking rate, transfer amount, subscription amount, the quantitative criteria that the comment quality is worth as personalized web page news media, and according to this SS, system will be divided into different grades to the personalized web page of different user automatically, design the personalized web page space of a whole page masterplate of different class simultaneously for the personalized web page of different brackets, personalized web page be worth to be passed judgment on and hierarchical management open the different spaces of a whole page according to the rank of user individual net newspaper to the user and is made up and typesetting page element voluntarily, the user selects suitable masterplate according to the hobby of oneself, every liter of one-level of user all can have more senior masterplate open for its selection;
42) personalized composing element and stamp fabrication: be to be the module that the medium art designing of newspaper office and design team are made personalized web page space of a whole page masterplate and composing element specially.It can realize the making of What You See Is What You Get, simultaneously can turn to the composing element to functional little insert member, exempt the worry that non-technical personnel is made functional webpage, this function mould also bag is drawn together the Content Management of the outer chain of space of a whole page element to the Internet, and expanding for multi-business diversification provides feasibility;
43) precisely push, the promotion management: for newspaper office's medium provide to the ability of medium version homepage polymerization elaboration personalized web page content, provide the ability that pushes certain content in personal user's personalized web page simultaneously;
44) Content Management and management: comprise the news report content supervision management system module of gathering and editing, with existing mainstream media Content Management System compatibility, simultaneously, comprise the online management system module at all advertisements of personalized web page system platform, and the management module at direct plug-in ecommerce is provided.
Described accurate propelling movement, promotion administration module: the statistics that is used for obtaining the statistics Point Management Module, carry out customer analysis, produce the sorted users data, described Content Management System produce at the content of particular group with the sorted users Data Matching, produce the strategy of whether promotion, propelling movement, again by the selected personalized web page of popular delivery system promotion on the medium version, or in the personalized web page of selected customer group pushed information.
Newspaper office's management remote terminal: identical with newspaper office's media management platform feature of newspaper net cloud support platform, be newspaper office's medium operation and the management platform of managing personalized web page.
The beneficial effect that the present invention reaches: the present invention is in order to serve vast medium and small newspaper office medium, with the net of personalized web page system report achievement can support platform and newspaper office's media management platform be split as the cloud service platform, by the cloud service company management of specialty, and newspaper office's medium still have the personalized web page website.Like this, newspaper office needn't have whole personalized web page system, reduces cost of investment greatly, enjoys complete personalized web page systemic-function by the cloud service platform.
Embodiment
Personalized web page of the present invention system is reported achievement by user terminal, personalized web page website, net can support platform and four most of compositions of newspaper office's media management platform, and Fig. 1 is personalized web page overall system configuration diagram, comprising:
1. user terminal is a software, have with service end communication, registration, login, present, read, collect, make friends and function such as software upgrading, be applicable to various terminal equipments, comprise: mobile phone, iPad, other panel computer, notebook computer, desktop computer, family's TV, public place large-screen etc.;
2. the personalized web page website is and terminal interaction, and the online carrier (website) of content service is provided for terminal.It is divided into two parts: the first, and the net newspaper that newspaper office's medium are done, second, the personal user " does " personalized web page, and wherein, personalized web page watches openly for other user, the individual center is used for user oneself and finishes some functional performances, such as: collection, friend-making, subscription, personal letter etc.What personalized web page was different with microblogging is, microblogging is only paid attention to the content issued, almost do not have layout, and personalized web page has been acted on the tradition of journalism, pays attention to the art design of the space of a whole page especially;
3. net is reported achievement and can support platform is served functional module and the engine that net calls out the stops a little and formed by all kinds of, be the heart of personalized web page system, comprise: popular publish engine, net newspaper are subscribed to engine, net newspaper search engine, comment monitoring management module, statistics Point Management Module, member registration authentication module and friend-making personal letter administration module.Specifically:
31) popular publish engine, it is own original and transmit other people original functional module to own personalized web page to be that the personalized web page user issues.Different with traditional internet site publish engine is, it not only serves the issue at central level of newspaper office's medium, and individual's issue of serving each personalized web page registered user, therefore be called " masses " publish engine, different with the microblogging publish engine is, it not only can realize text and the picture issue of lightweight, can also realize having the medium space of a whole page issue of the more complicated space of a whole page;
32) net newspaper is subscribed to engine, and being the personalized web page user subscribes to functional module in the own personalized web page with other people personalized web page, and simultaneously, the user can also subscribe to content and other internet contents of newspaper office's media organization by this engine.Different with microblogging " concern ", subscribe to engine and can realize paid subscription, the classifying content management, it can openly give the third party, also can only serve the own secret of user and read.Different with " forwarding ", subscribe to the personalized web page of being not only the content income that other people personalized web page is current oneself, and this people's net newspaper address is remembered that this people's personalized web page is upgraded at every turn, the user can in time see;
33) net newspaper search engine is searched for polymerization in all personalized web pages of whole personalized web page users, can either realize space of a whole page location, also can realize the article location, can either realize the keyword coupling, also can realize semantic analysis;
34) comment monitoring management, personalized web page can realize the comment to article, this module is carried out content scanning to all comments, seeks sensitive word, pinpoints the problems and in time notifies the keeper to handle, and also can set the automatic processing to some content.This module can realize semantic analysis;
35) statistics integration managing, this module is added up turnover rate, clicking rate, hop count, subscription amount, comment quality and the tendency etc. of personalized web page, for the media value of judging personalized web page provides foundation, simultaneously, also user's network behavior is followed the tracks of statistics, for customer analysis provides foundation;
36) member registration authentication can provide the system of real name authentication service to the registered user of known network behavior, in order to more direct and more high-grade expansion service is provided, such as: E-business service;
37) medium masses' issue of doing and the platform of reading are not only in friend-making personal letter management, personalized web page, and have some basic functions of interactive community, such as: make friends.This functional module comprises the address list of inviting good friend, secret, send function such as personal letter to the good friend;
4. newspaper office's media management platform is the operation of newspaper office medium and the management platform of managing the personalized web page indispensability, comprising: personalized web page is worth judge and hierarchical management, personalized composing element and stamp fabrication, precisely pushes promotion management, Content Management and management subsystem.Specifically comprise:
41) personalized web page is worth and passes judgment on and hierarchical management, and the personalized web page layout art that medium are provided is the main inventive point of this patent as the sign of doing the personalized web page credit rating.At first, personalized web page formally is worth the turnover rate of personalized web page, clicking rate, transfer amount, subscription amount, comment quality as personalized web page news media quantitative criteria, and according to this SS, system will be divided into different brackets to the personalized web page of different user automatically.Simultaneously, newspaper office's medium will be organized art designing and the layout team of specialty, design the personalized web page space of a whole page masterplate of different class for the personalized web page of different brackets.This module open different space of a whole page combinations and typesetting page element voluntarily according to the rank of user individual net newspaper to the user, and the user can select suitable masterplate according to own hobby, and every liter of one-level of user all can have more senior masterplate to open and supply its selection;
42) personalized composing element and stamp fabrication are the modules of making personalized web page space of a whole page masterplate and composing element (such as collected works, photograph album, video window etc.) specially for the medium art designing of newspaper office and design team.It can realize the making of What You See Is What You Get, simultaneously can turn to the composing element to functional little insert member, exempt the worry that non-technical personnel is made functional webpage, this subsystem also provides at the Content Management of the outer chain of space of a whole page element to the Internet, and expanding for multi-business diversification provides feasibility;
43) precisely push, the promotion management, for newspaper office's medium provide to the ability of medium version homepage polymerization elaboration personalized web page content, provide the ability that pushes certain content in personal user's personalized web page simultaneously;
44) Content Management and management, the personalized web page system also is furnished with the special news report content supervision management system of gathering and editing, compatible current mainstream media Content Management System, simultaneously, unification provides the online management at all advertisements of personalized web page system platform, and the management at direct plug-in ecommerce is provided.
Under the cooperation of above system function module, the personalized web page system can finish following functional sequence:
1) publication medium version personalized web page
Personalized web page is established and operation by newspaper office's medium.As medium, newspaper office also can issue the net newspaper of oneself, is called " personalized web page medium version ".The medium version can be used as the position of the traditional news report of newspaper office, utilize content to gather and edit and examine the advantage of sending out, in the personalized web page group, serve as " leader of opinion ", also can utilize self brand advantage, public credibility, promotion, the personalized web page of dredging, supervise, managing other people.Its main flow process is referring to " publication medium version net newspaper flow chart ".Fig. 3 is publication medium version net newspaper flow chart; This flow process is gathered and edited to examine at traditional medium and is sent out the link that process base has increased extraction elaboration from a guy of institute personalized web page.The personalized web page elaboration that is extracted out will deposit material database to be compiled in the original submission of medium, and send editor uniform auditing, the unified composing and unified being published on the medium version net newspaper.
2) issue individual version personalized web page
By popular delivery system, the personal user can be published to the original information of oneself on the personalized web page (page or leaf) of oneself, reads for the netizen, and its flow process is referring to " issue individual version personalized web page schematic flow sheet ".Fig. 4 is issue individual version personalized web page schematic flow sheet; This flow process is finished by user's individual center and the popular delivery system cooperation of medium.
Step 1: net newspaper button is delivered in user's intracardiac click in own personalized web page individual, starts release process, and program ejects personalized web page Edition Contains device, creates personalized web page for the user;
Step 2: the user selects a suitable masterplate in available masterplate tabulation, as the space of a whole page of personalized web page;
Step 3: in masterplate, fill in the personalized web page content, perhaps with set content uploading to masterplate;
Step 4: wait to examine closely content errorless after, click issue (affirmations) button, submit to personalized web page masses delivery system;
Step 5: the personalized web page that popular delivery system is new with this is published to this user's personalized web page and shows network address, reads for the netizen.
3) transmit individual's version personalized web page
The user can be forwarded to it on personalized web page of oneself when reading other people personalized web page, in order to allow " bean vermicelli " user of the personalized web page of oneself (that is: subscribed to) of oneself see.This function is identical with " forwarding " function of microblogging, referring to " forwarding process schematic diagram ".Fig. 5 is the forwarding process schematic diagram, and the granularity of forwarding is article, need choose certain piece of article from other people personalized web page that is:, rather than whole personalized web page, transmits.In the process of transmitting, can also add oneself comment and note.This process also cooperates by individual subscriber center and popular delivery system to be finished.
4) subscribe to personalized web page and other information
The user can subscribe to it on the personalized web page of oneself when reading other people personalized web page.This function class is like " concern " function of microblogging, referring to " subscription schematic flow sheet "." concern " mainly is for user oneself obtains more information, not necessarily will allow third party reader see.Utilize " subscription " function, personalized web page user not only can subscribe to other people personalized web page, can also subscribe to the content of newspaper office's media organization, and other internet contents.This powerful information search ability is the main distinction with the microblogging system.Fig. 6 subscribes to function and finishes the similar forwarding of its process jointly by individual subscriber center and subscription engine for subscribing to schematic flow sheet.In subscription procedure, at first will select the organizational form to subscription information, that is: the composing pattern selects whether openly to give other netizen readers then, examine errorless back click affirmation subscribe button closely and submit to the subscription engine, subscribe to engine and finally finish the subscription function by user's setting.
5) collection personalized web page
This is the function of the aggregation information of a standard, and the collection of personalized web page can realize Classification Management.Fig. 7 is the collection schematic flow sheet; This flow process is intracardiac finishing in individual subscriber only, is pure client functionality.
6) comment personalized web page
Personalized web page is provided with the reader comment district.Any reader can deliver the comment (that is: follow-up post) of oneself.If the commentator has the personalized web page of oneself, its comment is provided with can go directly his personalized web page of link, reaches the purpose of promoting oneself.Referring to " comment schematic flow sheet ".Fig. 8 is the comment schematic flow sheet;
This flow process is cooperated by individual subscriber center and comment management system to be finished.The flow process that the individual makes comments is with identical in line standard comment flow process, the comment ADMINISTRATION SUBSYSTEM is mainly carried out security sweep automatically to the content of comment, and the result submitted to the audit keeper, comment only can be published in the comment special column of corresponding personalized web page under audit keeper situation about passing through.
7) decorate personalized web page
" space of a whole page " of microblogging almost do not decorated, that is: do not utilize space of a whole page art to design the eyeball that fully attracts the reader, the brand that projects oneself, individual character.Personalized web page has been acted on the tradition of journalism, layout is regarded as signature identification, brand image and the core competitiveness of " newspaper ".Design element is provided by newspaper office, and design philosophy is provided by the user, and the space of a whole page is made and finished by newspaper office.Newspaper office's medium are made service to the space of a whole page and are regarded " award " policy that the user individual net is reported as, that is: the grade of integration rank is embodied by the different space of a whole page " decoration " grade, and this is the main innovation of this patent, and its flow process is referring to " decoration schematic flow sheet ".Fig. 9 decorates schematic flow sheet, and the decoration flow process is cooperated by individual subscriber center, personalized web page statistics integrating system, the judge of personalized web page value and hierarchical management system, the space of a whole page and element manufacturing system and popular delivery system to be finished.It is made up of four basic procedures:
1. be that the statistics integrating system constantly obtains the data that the user uses personalized web page, comprise turnover rate, clicking rate, transfer amount, subscription amount, comment quality and tendency etc., and submit statistics to be worth judge and hierarchical management system;
2. the art designing of newspaper office's medium and layout personnel continually develop out various space of a whole page masterplates and deposit ATL in, are filled in the combination of decorations of each grade, in order to calling;
3. be worth the data that judge and hierarchical management system receive statistical system, continuous and classification standard compares, see the standard whether this user has reached upgrading, in case triggered upgrading, the hierarchical management system will notify the user " congratulating you has upgraded ", simultaneously, open corresponding new edition face mould version confession user selection in the template library;
4. the user can more renew masterplate in upgrading, also can open template library later at any time and change corresponding masterplate, in case the user has selected to be fit to the masterplate of his current grade, popular delivery system will be issued this user's personalized web page by new masterplate.
8) search personalized web page
A user can see that the place of others' personalized web page has five after having logined the personalized web page system: the first, and the medium version, by newspaper office's promotion, polymerization; The second, subscribe to own the concern in the past, present real-time update; The 3rd, newspaper office recommends on the own personalized web page; The 4th, others makes comments in the personalized web page of oneself, and has its personalized web page link in his comment; The 5th, be exactly the result page that the search engine polymerization comes.Flow process and the standard search engine of search are as good as, and do not repeat them here.
9) friend-making and personal letter
Comprise: invite good friend, transmission personal letter, address list to safeguard that all the corresponding function with standard community is identical, repeats no more.
The personalized web page system also is its network operator: newspaper office's medium provide the function of following platform class:
10) promotion push
Newspaper office's medium can be recommended other personalized web pages in the medium version personalized web page of self, reach the purpose of promotional package.On the basis of customer analysis, newspaper office's medium can be pushed to the information specific content in the specific personalized web page (page or leaf).Figure 10 pushes schematic flow sheet for promotion, and it is the flow process that a content is precisely thrown in that promotion push flow process.Its part of obtaining information is examined flow process with gathering and editing of publication medium version and is as good as, and precisely throws in policy manager control content to be delivered by configurable content then and should be pushed to and where go.Specifically, mainly be to show as the elaboration of medium version, still be pushed directly in the personalized web page of particular group and go.Concrete propelling movement task is finished by popular delivery system.
11) the net newspaper is estimated
This is key point of the present invention.General microblogging is all with the transfer amount of blog article, the attention of microblogging and the burning hot degree of how much judging a microblogging of comment.Personalized web page utilizes transfer amount, attention rate and comment to judge that (medium) of a personalized web page are worth equally, but key is how to present and cash these value.Microblogging only presents and adds up by homepage and embodies; Personalized web page is except the promotion by the medium version and statistics present, the more important thing is, the value of personalized web page is decorated to experience by the space of a whole page, that is: personalized web page is worth more high, the functional material of the finishing that medium provide is more abundant, the decorating scheme that provides is more high-grade, and the finishing service that provides more puts in place.The somebody of institute is as long as someone just knows his rank by the space of a whole page of personalized web page at a glance, and can infer level and the value that him.The management process of this function is referring to " decoration schematic flow sheet ".
12) other
The personalized web page system also provides space of a whole page making, the super chain of the space of a whole page, statistics monitoring, authentication registration and management function.Because these all are ripeness standard functions in the industry, do not repeat them here.
The present invention with the net of personalized web page report achievement can support platform and newspaper office's media management platform split out, managed by a tame specialized company, and provide cloud service for newspaper office's medium of all personalized web pages;
1. newspaper office's medium still have and run the personalized web page website of oneself, and as oneself reader service;
2. the art designing of newspaper office's medium and layout personnel are by the personalized newspaper of Telnet net (cloud service platform), obtain former personalized composing element and stamp fabrication window, in this window, realize the various space of a whole page masterplates of exploitation, deposit ATL in, and be filled into the function in the combination of decorations of each grade;
3. newspaper office's medium obtain former value judge and hierarchical management, precisely push functions such as promotion, Content Management and management by Telnet equally;
4. newspaper office's medium are by every issuing function of personalized newspaper net cloud platform realization personalized web page, and the target of issue remains the personalized web page website of each medium oneself;
5. the specialized company that manages personalized newspaper net cloud service platform also can have the personalized web page website of oneself, can be used as each tame medium and concentrates " supermarket " of showing own works;
6. the specialized company that manages personalized newspaper net cloud service platform also can have art designing and the layout team of oneself, designs various personalized web page masterplates and recommends newspaper office's medium use;
7. the specialized company that manages personalized newspaper net cloud service platform also can have business such as the advertisement of oneself, ecommerce.
Every function operations flow process and the personalized web page at personalized newspaper network users individual of the present invention center are identical, in the difference of user side cognition less than media services and cloud service.For the media management person of newspaper office, then need Telnet cloud service platform to finish the thing of originally finishing at local start-up routine.For system, nowadays the former internal process of autonomous system before this is across a network, stride the long-distance distribution formula flow process of medium even trans-sectoral affair, and but, effect and the autonomous system of all functions operation are suitable.
Below disclose the present invention with preferred embodiment, so it is not in order to limiting the present invention, and all employings are equal to replaces or technical scheme that the equivalent transformation mode obtains, all drops within protection scope of the present invention.