CN102289751A - Pay search system and arrival charging method - Google Patents
Pay search system and arrival charging method Download PDFInfo
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- CN102289751A CN102289751A CN2010102106657A CN201010210665A CN102289751A CN 102289751 A CN102289751 A CN 102289751A CN 2010102106657 A CN2010102106657 A CN 2010102106657A CN 201010210665 A CN201010210665 A CN 201010210665A CN 102289751 A CN102289751 A CN 102289751A
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Abstract
The invention provides a pay search system and an arrival charging method. The pay search system comprises a business system module, a promotion display module, a click processing module, a code management module and an arrival charging module, wherein the business system module is used as an interface with customers for receiving promotions which are submitted by the customers and are about customer websites of the customers; the promotion display module is used for receiving the promotions which are submitted by the customers from the business system module and displaying the promotions; the click processing module is used as the interface with netizens for recording relative click information in the background when the netizens click links of the promotions and recording the relative click information in cookies or uniform resource locators (URL) of the customer sites when web pages jump to the customer sites; the code management module is used for managing customer terminal codes or picture links, which are provided for the customer sites, wherein the customer terminal codes or the picture links are used for sending hyper text transport protocol (HTTP) requests including the relative click information when the netizens click and enter the customer sites; and the arrival charging module is used for charging the customer sites according to the relative click information which is included in the received HTTP requests.
Description
Technical field
Present invention relates in general to be used for the system architecture of paid search and by arriving charging method, more particularly, the present invention relates to be used for the paid search system that the click relevant information of the click of customer rs site chargeed according to the netizen and by arriving charging method.
Background technology
Mainly contain in the paid search business at present by representing payings thousand times, paying per click and by three kinds of charge mode of client's income paying.Representing payment mode by thousand times is more rough charge mode, and the client does not know for sure, and these represent on earth and can take what are clicked to the client, only are applicable to that day represents big client.In the pattern of paying per click, when the temporary company of customer rs site was obstructed, from the click or the accounting fee in search engine band past, and these connected obstructed click the client are not had income.And by in client's income payment mode, the income that how much depends on the client of charge, client's avail information (betraying kinds of goods gained income as on-line shop) is grasped in the own hand of client, the cheating situation that income reaches few paying may occur concealing.
In addition, add up in the platform, serve for the numerous head of a station provide the click source statistics of website, so that the head of a station optimizes the website of oneself some third party.Add up the purpose of clicking the source for reaching the third party, need the head of a station to embed one section client code or picture link in the website of oneself, these codes or picture link are added up platform by the third party to be provided.When netizen's point was opened customer rs site, client code or picture link can be triggered, and then added up platform to the third party and sent the HTTP request, and the third party adds up platform just can get access to information such as clicking the source.
Therefore, in the pattern of paying per click, clicking and do not arrive customer rs site (slow as network speed, customer rs site connects reasons such as obstructed), click and still might charge, is loss to the client.And in pressing client's income payment mode, foundation and the client's income of paying hook, and client's avail information is provided by the client, the client may be concealed income, and to reach the purpose of few paying, this is loss to paying searching service supplier.
The shortcoming that runs in paying owing to pay per click in the above-mentioned paid search business with by client's income, search engine provider can't wait and accurately judge the validity of click according to clicking the source, thereby makes troubles to use, and is easy to cause that the client's is discontented.
Summary of the invention
Therefore, make the present invention at above-mentioned problems of the prior art and demand.
The purpose of this invention is to provide a kind of paid search system and by arriving charging method, pay per click and by the pay defective of two kinds of charge mode of client's income with solution.
According to the present invention, provide a kind of paid search system and by arriving charging method, it can accurately assess the click of netizen to client web site, thereby improves the charge mode of search engine, so that more reasonable and meticulous billing scheme to be provided.
According to an aspect of the present invention, provide the paid search system, having comprised: the operation system module, its as with client's interface, with the popularization that receives that the client submits to about this client's client web site; Represent promotional module, it receives the popularization that the client submits to from professional system module, and represents described popularization to the netizen; Click processing module, its as with netizen's interface, when clicking the link of described popularization the netizen, relevant information clicked in record on the backstage, and will click relevant information records when jumping to customer rs site in the URL of cookie or customer rs site; The code administration module, it is used to manage client code or the picture link that offers customer rs site, wherein, this client code or picture link are used for when netizen's click enters customer rs site, send the HTTP request that comprises by the click relevant information that is associated with this click of clicking the processing module record; With arrive accounting module, be used for the click relevant information that comprises according to the HTTP request that receives from customer rs site, come customer rs site is chargeed.
In paid search of the present invention system, click popularization ID, click time that relevant information comprises click, click in IP, the unique signature at least one or a plurality of.
In paid search of the present invention system, represent promotional module and fetch to the netizen and represent popularization by in Search Results or alliance's website, inserting the chain that is associated with described popularization.
In paid search of the present invention system, the code administration module offers the client code of customer rs site or picture link and obtains the number of times that each click arrives other pages of the further click behind the described client web site, promptly arrives the degree of depth.
In paid search of the present invention system, the code administration module offers the client code of customer rs site or picture link and obtains to click the netizen and arrive the back to the time of leaving client web site, the i.e. residence time.
In paid search of the present invention system, arrive accounting module according to arriving the degree of depth and at least one or both in time of arrival, and a plurality of charging levels are set, so that customer rs site is chargeed in conjunction with clicking relevant information.
According to a further aspect in the invention, provide the paid search system by arriving charging method, comprise step: submit to the paid search system by the client and promote; Imbed client code or picture link by the paid search system in customer rs site, this client code or picture link are used for adding up for this time click of netizen when netizen's click enters customer rs site; Represent described popularization by the paid search system to the netizen; Click and linking that described popularization is associated the netizen, thereby when going to the associated customer rs site of this link, by the click relevant information of this time of paid search system log (SYSLOG) click; By the paid search system with the click relevant information records that write down in the URL of Cookie or customer rs site; In the link of the client code of imbedding by use or picture, after the click of confirming the netizen entered, the HTTP that sends the click relevant information among the URL that comprises described Cookie of being recorded in or customer rs site asked to described paid search system in customer rs site; With by the paid search system according to the click relevant information that comprises in the HTTP request, the netizen is chargeed to this time click of customer rs site.
Of the present invention by arriving in the charging method, click popularization ID, click time that relevant information comprises click, click in IP, the unique signature at least one or a plurality of.
, link to be inserted in Search Results or the alliance's website and represent described popularization by arriving in the charging method of the present invention to the netizen by what will be associated with described popularization.
By arriving in the charging method, the paid search system offers the client code of customer rs site or picture link and obtains the number of times that each click arrives other pages of the further click behind the described client web site, promptly arrives the degree of depth of the present invention.
By arriving in the charging method, the paid search system offers the client code or the picture link of customer rs site and obtains after the netizen clicks arrival to the time of leaving client web site, the i.e. residence time of the present invention.
, further comprise by arriving in the charging method of the present invention, and a plurality of charging levels are set, so that customer rs site is chargeed in conjunction with described click relevant information according to the described arrival degree of depth and at least one or both in described time of arrival.
By above-mentioned paid search system and charging determination methods thereof, the present invention can effectively avoid by clicking " click of no show customer rs site is also chargeed " in the charge mode and by " client's can conceal income reduce pay the bill " in client's income payment mode two defective, making the paying logic of paid search business fairer and more reasonable.
Simultaneously,, can further improve the paying logic of paid search business, improve the science and the rationality of chargeing, thereby improve client's satisfaction by the multistage charging of clicking in conjunction with the user of relative parameters setting.
Description of drawings
Fig. 1 is the block diagram that schematically shows the system architecture of paid search of the present invention system;
Fig. 2 shows the process flow diagram of the charging determination methods in the paid search of the present invention system;
Fig. 3 schematically shows in the paid search of the present invention system once typically by the process flow diagram that successfully arrives the process of chargeing.
Embodiment
Below, will describe paid search system of the present invention in conjunction with the accompanying drawings in detail and by the specific embodiment that arrives charging method.
Fig. 1 is the block diagram of the system architecture of schematically illustrated paid search of the present invention system.As shown in Figure 1, paid search of the present invention system comprise operation system module 101, represent promotional module 102, click processing module 103, code administration module 104 and arrive accounting module 105.To specifically describe each module below.
In the framework of paid search of the present invention system, operation system module 101 is carried out mutual client as advertiser's customer rs site and this paid search system, be used for registration being provided, submit to promoting, checking consumption, function such as supplementing with money, and the popularization about customer rs site that the client submitted to is provided to represents promotional module 102 to the client.Represent promotional module 102 after the popularization that gets access to user's submission from professional system module 101, be responsible in Search Results or alliance's website, inserting maximally related popularization, promptly, represent promotional module 102 as the window that represents popularization to the netizen, the popularization that will be associated with customer rs site represents to the netizen who reads this Search Results or alliance's website by Search Results or alliance's website.Certainly, it will be understood by those skilled in the art that representing promotional module 102 here also can represent popularization to the netizen by alternate manner.Click processing module 103 is used as the interface with the netizen, clicked when representing promotional module and insert the searching structure of popularization or the link of the popularization in alliance's website therein the netizen, write down the click relevant information of this time click of netizen on the backstage, such as the popularization ID of this time click, click time, click information such as IP, unique signature, and when jumping to customer rs site, above-mentioned click relevant information is implanted among the URL of Cookie or customer rs site.In order to add up this information of customer rs site that arrives of clicking, need on client's oneself client web site, imbed the client code or the picture link of regulation, code administration module 104 in the paid search of the present invention system is in charge of client code or picture link, provide the link of client code or picture to the client unification obtain channel, for example, code administration module 104 is retrieved as the unified one section client code setting of customer rs site, and this section code is imbedded each submitted in the customer rs site of promoting.Arriving accounting module 105 is responsible for customer rs site is chargeed, wherein, if having imbedded code administration module 104, customer rs site is unified client code of setting of customer rs site or picture link, so each netizen clicks and enters and when opening customer rs site, can send the HTTP request to arriving accounting module 105 simultaneously by client code or picture link browser.And, if this time arrival is to click by the netizen to represent the popularization link that promotional module 102 is inserted in Search Results or the alliance website and realize, to carry in this HTTP request by the click relevant information of clicking among the URL that processing module 103 is implanted to Cookie or customer rs site, like this, arrive payment module 105 and click relevant information, whether this time arrival is paid make judgement according to these.Below, will judge the typical charging that arrival accounting module 105 carries out to be described.
For example, the typical charging that arrival accounting module 105 is carried out is judged and can be comprised: if do not comprise the click relevant information in the HTTP request, prove that then this time arrival is not that the popularization link that represents by system reaches, then this arrival is not chargeed; Click the unique signature that comprises this time click in the relevant information,, at this moment arrive 105 chargings of accounting module once if unique signature unanimity of repeatedly clicking at short notice then is judged as to refresh and causes one click repeatedly to arrive.Whether in addition, correctly imbedded by code administration module 104 for client code or the picture link of checking customer rs site, need regularly send test to customer rs site and click, the client sets when promoting simultaneously, also may test click from the operation system backstage.Here, the click processing module 103 of the application's paid search system can comprise in clicking relevant information whether certain is clicked is the sign that test is clicked, and will identify and click relevant information with other and implant among the URL of Cookie or customer rs site, like this, when arriving accounting module 105 and receive HTTP request from customer rs site, can by whether comprising the sign that test is clicked in the click relevant information that comprises in this HTTP request, judge that whether this time click is that test is clicked, and the arrival that causes is clicked in test also do not chargeed.
And, according to embodiments of the invention, for charging is become more meticulous more, the present invention has made further improvement for arriving the charging judgement of chargeing, promptly, client code by being embedded in client web site or picture link can be obtained the number of times (the arrival degree of depth) that each click arrives other pages of the further click behind the client web site, also can get access to after arrival to the time of leaving client web site (residence time), thereby for the charging of same customer rs site a plurality of charging levels are set according to the above-mentioned arrival degree of depth and the residence time, promptly, for arriving depth as shallow, the residence time, low relatively expense was collected in short arrival, and dark to arriving the degree of depth, the residence time, high relatively expense was collected in long arrival.By the classification charging system of paid search of the present invention system, can be so that for the accounting management of customer rs site science more, thus improve client's satisfaction.
Certainly, it will be understood by those skilled in the art that above-mentioned setting of the present invention is mainly used in for the netizen effect of the click of client web site is estimated, and be not intended to and be used for uniquely client web site is chargeed.For example, above-mentioned technology can be used for the netizen is carried out overall statistics to the click of a certain website, thereby utilize the arrival degree of depth, the residence time etc. to carry out comprehensive evaluation, and and then be used for the netizen is carried out overall evaluation to whole clicks of this client web site for a certain click.
Below, will be in conjunction with Fig. 2 being described for paid search system of the present invention by arriving charging method.Fig. 2 show in the paid search of the present invention system by the process flow diagram that arrives charging method.
At step S101, submit to paid search of the present invention system by the client and to promote, it will be understood by those skilled in the art that in order to submit described popularization to, the client need be in paid search of the present invention system its customer rs site of registration, and carry out operation such as recharging and paying.Subsequently,, after paid search of the present invention system receives the popularization that the client submits to, in customer rs site, imbed the link of corresponding client code or picture, open this customer rs site and add up so that the netizen clicked at step S102.Here, the link of described client code or picture is provided with for each customer rs site is unified by paid search of the present invention system.Afterwards, at step S103, represent the popularization that the client submits to the netizen by paid search of the present invention system, for example, as mentioned above, paid search of the present invention system can be inserted into the popularization that the client submits in Search Results or the alliance's website, to represent described popularization to the netizen.At step S104, the netizen clicks in Search Results or alliance's website by the popularization that system of the present invention represented, thereby goes to the associated customer rs site of this popularization.At step S105, the relevant information of this time of paid search system log (SYSLOG) click of the present invention, judge to be used for final charging, as mentioned above, click popularization ID, click time that relevant information can comprise this time click, click IP, unique signature etc., and the click relevant information that paid search of the present invention system will write down is implanted among the URL of Cookie or customer rs site.At step S106, customer rs site is in the link of the client code of imbedding by use or picture, and after the click of confirming the netizen enters, and sends HTTP and asks to paid search of the present invention system.Finally, at step S107, the click relevant information of the record that is comprised in the HTTP request of paid search system of the present invention according to customer rs site, to the netizen to this time click of customer rs site judgement of chargeing, described charging is judged with decision logic recited above basic identical, does not repeat them here.
In Fig. 3, schematically show in the paid search of the present invention system once typically by the process flow diagram that successfully arrives the process of paying.For purpose more clearly, in Fig. 3, show the flow process of paid search of the present invention system according to the operation of carrying out at browser and search engine respectively.In step 1, the netizen clicks search " fresh flower " at its browser.Subsequently, in step 2, the popularization of being inserted in Search Results about " fresh flower " by search engine of the present invention links.Afterwards, in step 3, the netizen is by reading the relevant popularization link about " fresh flower ", selects to click to promote link and arrive it and want the customer rs site of visiting.In step 4, search engine is in the relevant information of backstage record about this click, as promoting ID, click time, clicking IP, unique signature etc.Subsequently, in step 5, search engine jumps to customer rs site, and implants the relevant information of this time click simultaneously in Cookie or client URL.Afterwards, in step 6, get back to netizen's browser, when client web site is opened, client code by being embedded in customer rs site in advance or picture chain fetch confirms that the netizen has opened above-mentioned client web site really, thereby sends the HTTP request to charge to search engine.At last, in step 7, the accounting module of paid search of the present invention system judges whether this time arrival is chargeed according to entrained click information in the HTTP request, and, further, if adopt multistage charge mode, collect which rank of expense for this time arrival.Here, entrained click relevant information is implanted in Cookie or client URL by search engine in step 5 in the HTTP request.
In concrete the application, for example, Zhang San has managed a tame online shopping site, he wants in this website of paid search promoting service by search engine, he and search engine provider contact (can pass through approach such as phone, online operation system), obtain client code or picture link from the code administration module, code or link are imbedded online shopping site, carry out code simultaneously and imbed the correctness inspection.After inspection is passed through, submit popularization in operation system.When netizen Li Si when " online shopping ", has occurred the popularization link that Zhang San submits in search in the Search Results.Li Si thinks that he wants just for this, he has just clicked this popularization link, at this moment two possibilities will take place: the one, owing to network speed waits reason more slowly, Zhang San's online shopping site is not successfully opened, therefore can not trigger the client code or the picture link that are embedded on the line shopping website, final not charging yet; The 2nd, Zhang San's online shopping site is successfully opened, and triggers the client code or the picture link that are embedded on this online shopping site, and accounting module is received and carried the HTTP request of clicking relevant information, thus normal billing.
Paid search system by the invention described above and by arriving charging method can whether the actual client web site that arrives comes the client is chargeed according to netizen's click, thus make charge more reasonable.And, by the click degree of depth and the click time of this time of record netizen click, and with this foundation of chargeing as classification, can obtain assessment more accurately for the validity of netizen's click, thereby the benefited intensity according to the client charges accordingly, can improve client easy-to-use for the paid search system.
The present invention has been described in detail with reference to specific embodiment.Yet clearly, under the situation that does not deviate from spirit of the present invention, those skilled in the art can carry out change and replacement to embodiment.In other words, the present invention is open with form illustrated, rather than explains with being limited.Judge main idea of the present invention, should consider appended claim.
Claims (12)
1. paid search system comprises:
The operation system module, its as with client's interface, with the popularization that receives that the client submits to about this client's client web site;
Represent promotional module, it receives the popularization that the client submits to from professional system module, to represent described popularization to the netizen;
Click processing module, its as with netizen's interface, when clicking the link of described popularization the netizen, relevant information clicked in record on the backstage, and will click relevant information records when jumping to customer rs site in the URL of cookie or customer rs site;
The code administration module, it is used to manage client code or the picture link that offers customer rs site, wherein, described client code or picture link are used for when netizen's click enters described customer rs site, send the HTTP request that comprises by the click relevant information that is associated with this click of described click processing module record; With
Arrive accounting module, be used for the click relevant information that comprises according to the HTTP request that receives from customer rs site, come customer rs site is chargeed.
2. paid search as claimed in claim 1 system, wherein, described click relevant information comprise click popularization ID, click time, click in IP, the unique signature at least one or a plurality of.
3. paid search as claimed in claim 1 system, wherein, the described promotional module that represents fetches to the netizen and represents described popularization by insert the chain that is associated with described popularization in Search Results or alliance's website.
4. paid search as claimed in claim 1 system, wherein, described code administration module offers the client code of customer rs site or picture link and obtains the number of times that each click arrives other pages of the further click behind the described client web site, promptly arrives the degree of depth.
5. paid search as claimed in claim 1 system, wherein, described code administration module offers the client code of customer rs site or picture link and obtains to click the netizen and arrive the back to the time of leaving client web site, the i.e. residence time.
6. as claim 4 or 5 described paid search systems, wherein, described arrival accounting module is according to the described arrival degree of depth and at least one or both in described time of arrival, and in conjunction with described click relevant information a plurality of charging levels is set, so that customer rs site is chargeed.
7. pressing of a paid search system arrives charging method, comprises step:
Submit to described paid search system by the client and to promote;
Imbed client code or picture link by described paid search system in customer rs site, described client code or picture link are used for clicking when entering described customer rs site the netizen, add up for this time click of netizen;
Represent described popularization by described paid search system to the netizen;
Click and linking that described popularization is associated the netizen, thereby when going to the associated customer rs site of this link, by the click relevant information of described this time of paid search system log (SYSLOG) click;
By described paid search system with the click relevant information records that write down in the URL of Cookie or customer rs site;
In the link of the client code of imbedding by use or picture, after the click of confirming the netizen entered, the HTTP that sends the click relevant information among the URL that comprises described Cookie of being recorded in or customer rs site asked to described paid search system in customer rs site; With
, according to the described click relevant information that comprises in the described HTTP request netizen is chargeed to this time click of customer rs site by described paid search system.
8. charging method as claimed in claim 7, wherein, described click relevant information comprise click popularization ID, click time, click in IP, the unique signature at least one or a plurality of.
9. charging method as claimed in claim 7, wherein, the described step that represents popularization to the netizen links to be inserted in Search Results or the alliance's website and represents described popularization to the netizen by what will be associated with described popularization.
10. charging method as claimed in claim 7, wherein, described paid search system offers the client code of customer rs site or picture link and obtains the number of times that each click arrives other pages of the further click behind the described client web site, promptly arrives the degree of depth.
11. charging method as claimed in claim 7, wherein, described paid search system offers the client code of customer rs site or picture link and obtains to click the netizen and arrive the back to the time of leaving client web site, the i.e. residence time.
12. as claim 10 or 11 described charging methods, wherein, the step that click is chargeed further comprises according to the described arrival degree of depth and at least one or both in described time of arrival, and in conjunction with described click relevant information a plurality of charging levels is set, so that customer rs site is chargeed.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102106657A CN102289751A (en) | 2010-06-18 | 2010-06-18 | Pay search system and arrival charging method |
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| CN2010102106657A CN102289751A (en) | 2010-06-18 | 2010-06-18 | Pay search system and arrival charging method |
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| CN102289751A true CN102289751A (en) | 2011-12-21 |
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| CN2010102106657A Pending CN102289751A (en) | 2010-06-18 | 2010-06-18 | Pay search system and arrival charging method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104657882A (en) * | 2015-02-06 | 2015-05-27 | 百度在线网络技术（北京）有限公司 | Method and device for obtaining popularization effect data |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1759392A (en) * | 2003-03-08 | 2006-04-12 | Nhn株式会社 | Method for generating a search result list on a web search engine |
-
2010
- 2010-06-18 CN CN2010102106657A patent/CN102289751A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1759392A (en) * | 2003-03-08 | 2006-04-12 | Nhn株式会社 | Method for generating a search result list on a web search engine |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104657882A (en) * | 2015-02-06 | 2015-05-27 | 百度在线网络技术（北京）有限公司 | Method and device for obtaining popularization effect data |
| CN104657882B (en) * | 2015-02-06 | 2018-07-13 | 百度在线网络技术（北京）有限公司 | The acquisition methods and device of promotion effect data |
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Application publication date: 20111221 |