CN104657882B - The acquisition methods and device of promotion effect data - Google Patents
The acquisition methods and device of promotion effect data Download PDFInfo
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Abstract
The present invention provides a kind of acquisition methods and device of promotion effect data.The embodiment of the present invention promotes object by determining, and then according to the search need of user, it obtains at least one popularization for promoting object and clicks sequence, the click data each promoted in sequence and click that sequence includes the popularization object is clicked at least one popularization, make it possible to click sequence according at least one popularization, obtain the promotion effect data for promoting object, since the promotion effect data of the popularization object obtained can reflect correlation circumstance this promotion effect promoted object and finally whether be selected by a user, it is intended to so that substantially meeting the assessment that promoter focuses more on, to improve promotion effect assessment result utilization rate.
Description
【Technical field】
The present invention relates to information popularization technology more particularly to a kind of acquisition methods and device of promotion effect data.
【Background technology】
With the development of the communication technology, terminal is integrated with more and more functions, so that the system function row of terminal
More and more corresponding applications (Application, APP) are contained in table.It can be related to some promotion messages in some applications
It promotes, for example, advertisement promotion, game promotion or application etc..In general, promoter can be pushed away such as advertiser by inquiry
Wide effect data, for example, index etc. is clicked, to carry out the assessment of promotion effect.
However, since the definition of current promotion effect data is not very clear, it can only more reflect popularization
Intention and the matching degree of user demand etc. promote the promotion effect of dimension, and may cannot be satisfied that promoter focuses more on comments
Intention is estimated, for example, intention and its information promoted finally selected degree of correlation etc. are promoted, so as to cause promotion effect
Assessment result utilization rate reduction.
【Invention content】
The many aspects of the present invention provide a kind of acquisition methods and device of promotion effect data, to improve promotion effect
Assessment result utilization rate.
An aspect of of the present present invention provides a kind of acquisition methods of promotion effect data, including：
It determines and promotes object；
According to the search need of user, obtains at least one popularization for promoting object and click sequence；It is described each to push away
Wide sequence of clicking includes the click data for promoting object；
Sequence is clicked according at least one popularization, obtains the promotion effect data for promoting object.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the popularization pair
As including promotion message or promoter.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, it is described according to
The search need at family, obtain it is described promote object at least one popularization click sequence before, further include：
According to the search behavior daily record of each user in the whole network user, obtain M search need data segment, M to be more than or
Integer equal to 0, each search need data segment corresponds to the search of a user and needs in the M search need data segment
It asks；
According to the M search need data segment, a popularization corresponding to each search need data segment is obtained
Click sequence.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the basis are complete
The search behavior daily record of each user in network users obtains M search need data segment, including：
Obtain the search behavior daily record of each user；
Division based on search need processing is carried out to the search behavior daily record of each user, to obtain the M
Search need data segment.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the popularization pair
At least one of the promotion effect data of elephant, including in following data：
The demand data for promoting object；And
The loss data for promoting object.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, it is described according to institute
It states at least one popularization and clicks sequence, obtain the promotion effect data for promoting object, including：
Sequence is clicked according at least one popularization, described each the last one clicked in sequence of promoting is obtained and clicks
Data；
According to described each the last one click data promoted in click sequence, the popularization ginseng for promoting object is obtained
Number；
Sequence is clicked according to the popularization parameter for promoting object and at least one popularization, obtains the popularization object
Promotion effect data.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the popularization ginseng
Number, including：
At least one of in demand number and demand object；The demand object is that each popularization is clicked in sequence
Other objects different from the popularization object corresponding to first click data；Or
At least one for being lost in number and being lost in object；The loss object is that each popularization is clicked in sequence
Other objects different from the popularization object corresponding to the last one click data.
Another aspect of the present invention provides a kind of acquisition device of promotion effect data, including：
Determination unit promotes object for determining；
Sequence units obtain at least one popularization for promoting object and click sequence for the search need according to user
Row；Each click sequence of promoting includes the click data for promoting object；
Processing unit obtains the promotion effect for promoting object for clicking sequence according at least one popularization
Data.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, it is described determining single
The popularization object includes promotion message or promoter determined by member.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the sequence list
Member is additionally operable to
According to the search behavior daily record of each user in the whole network user, obtain M search need data segment, M to be more than or
Integer equal to 0, each search need data segment corresponds to the search of a user and needs in the M search need data segment
It asks；And
According to the M search need data segment, a popularization corresponding to each search need data segment is obtained
Click sequence.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the sequence list
Member is specifically used for
Obtain the search behavior daily record of each user；And
Division based on search need processing is carried out to the search behavior daily record of each user, to obtain the M
Search need data segment.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the popularization pair
At least one of the promotion effect data of elephant, including in following data：
The demand data for promoting object；And
The loss data for promoting object.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the processing are single
Member is specifically used for
Sequence is clicked according at least one popularization, described each the last one clicked in sequence of promoting is obtained and clicks
Data；
According to described each the last one click data promoted in click sequence, the popularization ginseng for promoting object is obtained
Number；And
Sequence is clicked according to the popularization parameter for promoting object and at least one popularization, obtains the popularization object
Promotion effect data.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the popularization ginseng
Number, including：
At least one of in demand number and demand object；The demand object is that each popularization is clicked in sequence
Other objects different from the popularization object corresponding to first click data；Or
At least one for being lost in number and being lost in object；The loss object is that each popularization is clicked in sequence
Other objects different from the popularization object corresponding to the last one click data.
As shown from the above technical solution, the embodiment of the present invention promotes object by determining, and then according to the search need of user
It asks, obtains at least one popularization for promoting object and click sequence, at least one popularization is clicked each to be promoted in sequence
It includes the click data for promoting object to click sequence, enabling clicks sequence according at least one popularization, obtains
The promotion effect data for promoting object, since the promotion effect data of the popularization object obtained can reflect popularization object
Final correlation circumstance this promotion effect whether being selected by a user so that substantially meet the assessment meaning that promoter focuses more on
Figure, to improve promotion effect assessment result utilization rate.
In addition, using technical solution provided by the invention, since the promotion effect data of the popularization object obtained can
Correlation circumstance this promotion effect whether object is finally selected by a user is promoted in reflection so that substantially meets promoter more
The assessment of concern is intended to, and can effectively improve degree of recognition of the promoter to the assessment result of promotion effect, while improving popularization
The satisfaction of person.
In addition, using technical solution provided by the invention, the loss data due to promoting object can be lost in pair according to
As being obtained, therefore, it is possible to be accurately located the going together there are competitive relation with promoter, so that promoter is according to this
The marketing program of colleague adjusts the marketing program of the promoter, to bring maximum gain to promoter.
【Description of the drawings】
It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to embodiment or description of the prior art
Needed in attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description be the present invention some realities
Example is applied, it for those of ordinary skill in the art, without having to pay creative labor, can also be attached according to these
Figure obtains other attached drawings.
Fig. 1 is the flow diagram of the acquisition methods for the promotion effect data that one embodiment of the invention provides；
Fig. 2 is the structural schematic diagram of the acquisition device for the promotion effect data that another embodiment of the present invention provides.
【Specific implementation mode】
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
The whole other embodiments obtained without creative efforts, shall fall within the protection scope of the present invention.
In addition, the terms "and/or", only a kind of incidence relation of description affiliated partner, indicates may exist
Three kinds of relationships, for example, A and/or B, can indicate：Individualism A exists simultaneously A and B, these three situations of individualism B.Separately
Outside, character "/" herein, it is a kind of relationship of "or" to typically represent forward-backward correlation object.
It should be noted that terminal involved in the embodiment of the present invention can include but is not limited to mobile phone, individual digital
Assistant (Personal Digital Assistant, PDA), radio hand-held equipment, tablet computer (Tablet Computer),
PC (Personal Computer, PC), MP3 player, MP4 players, wearable device (for example, intelligent glasses,
Smartwatch, Intelligent bracelet etc.) etc..
Fig. 1 is the flow diagram of the acquisition methods for the promotion effect data that one embodiment of the invention provides, such as Fig. 1 institutes
Show.
101, it determines and promotes object.
So-called popularization object is exactly the target object of this assessment, can include but is not limited to promotion message or popularization
Person, the present embodiment is to this without being particularly limited to.
102, it according to the search need of user, obtains at least one popularization for promoting object and clicks sequence；It is described every
It is a to promote the click data for clicking that sequence includes the popularization object.
Wherein, at least one popularization, which is clicked each to promote in sequence, clicks sequence, can correspond to the one of a user
A search need.
103, sequence is clicked according at least one popularization, obtains the promotion effect data for promoting object.
It should be noted that some or all of 101~103 executive agent can be the application for being located locally terminal,
Or can also be the plug-in unit being arranged in the application of local terminal or Software Development Kit (Software
Development Kit, SDK) etc. functional units, can also be either processing engine in network side server or
Can also be the distributed system positioned at network side, the present embodiment is to this without being particularly limited to.
It is understood that the application can be mounted in the local program (nativeApp) in terminal, or may be used also
To be a web page program (webApp) of browser in terminal, the present embodiment is to this without limiting.
In this way, promoting object by determining, and then according to the search need of user, obtain at least the one of the popularization object
Sequence is clicked in a popularization, and it includes the point for promoting object that at least one popularization, which is clicked and each promotes click sequence in sequence,
Hit data, enabling sequence is clicked according at least one popularization, obtains the promotion effect data for promoting object, by
It can reflect in the promotion effect data of the popularization object obtained and promote mutually concerning feeling of finally whether being selected by a user of object
This promotion effect of condition so that substantially meet the assessment that promoter focuses more on and be intended to, to improve the assessment of promotion effect
As a result utilization rate.
In the prior art, promoter can be by inquiring promotion effect data, for example, clicking index such as advertiser
Deng to carry out the assessment of promotion effect.But the definition of current promotion effect data is not very clear, is only retouched
Stated the click condition for promoting object, still, be not described user it is final it is selected whether the popularization object, meanwhile,
Also which has finally chosen without description user and promotes object.It can only more reflect the matching for promoting intention and user demand
Degree etc. promotes the promotion effect of dimension, may cannot be satisfied the assessment that promoter focuses more on and be intended to, for example, promoting intention
The final selected degree of correlation etc. of the information promoted with it.Therefore, the expanded quotient of the assessment result of existing promotion effect
The case where adopted not is fine.
Technical solution provided by the present invention, seeks to propose a kind of new promotion effect data, the promotion effect data,
It is not only able to the click condition (promote and click sequence) that object is promoted in description, it can also it is finally selected enough to describe user
Whether the popularization object (being lost in the turnover rate in data), had finally chosen at the same time it can also further describe user
Which promotes object (being lost in the loss object in data).Therefore, the promotion effect data obtained using the present invention, can
The assessment result for obtaining more comprehensive promotion effect, is more prone to expanded quotient and is adopted.
It optionally,, can also be further according to complete before 102 in a possible realization method of the present embodiment
The search behavior daily record of each user in network users, obtains M search need data segment, and M is the integer more than or equal to 0, institute
State the search need that each search need data segment in M search need data segment corresponds to a user.It then, then can be with
According to the M search need data segment, obtains one corresponding to each search need data segment and promote click sequence.
During a concrete implementation, the search behavior daily record of each user described in the whole network user is obtained, to institute
The search behavior daily record for stating each user carries out the division processing based on search need, to obtain the M search need data
Section.
Specifically, specifically can according to pre-set time interval (Time Interval, TI) such as 5 minutes, with
And search key, the search behavior daily record of each user is divided, to form user view data or search need number
According to (Session) section, the search need of one user of each Session sections of correspondence.
Wherein, Session sections are a logical meanings, it represents a search behavior of the user within certain time
It is intended to, from the point of view of the navigation patterns of user, Session section specifically associated can continuously be searched at semantically with identical with stipulations
Suo Hangwei.
For example, can specifically obtain the search behavior daily record of nearly month the whole network user, and then obtain a series of objects
Click data.For a certain user, its search behavior daily record generated to the search key search under same industry is determined
Justice is same type of search need.Meanwhile considering the continuity of the search behavior of search need of user, when a search
It, then can be with when not occurring to click behavior next time within 10 minutes after the click of first in demand popularization object occurs
Think that this search need finishes, new search need will be started, in this way, then can be by the search row corresponding to the search need
For daily record, it is divided into one Session sections.
Specifically, in the data source of the whole network, by taking Baidu's product as an example, the search behavior daily record of user can be such as
Lower format：[uid URL source query title date time ip actid actname actattr
unifyUrl PtNumber commonQuery].Wherein, altogether including 14 fields, the meaning of each field is as described below：
User identifier (User ID, uid)：Baiduid maps out the user id come, is made of several numbers；
Uniform resource locator (Uniform Resource Locator, URL)：May be sky, or may not be with
" http " starts；
Data source (source)：The data source of product line, for example, Baidupedia (baike), forum of Baidu (forum)
Or Baidu map (map)；
Search key (query)：It may be sky；
Topic (title)：Webpage title；
Date (date)：For example, on January 25th, 2015, format generally can be " 20150125 "；
Time (time)：For example, 12 points 02 second 34 minutes, format generally can be 12:34:02；
ip：IP address；
Action identification (actid)：The mark of webpage action；
Denomination of dive (actname)：The title of webpage action；
Action attributes (actattr)：The attribute of webpage action；
Normalize URL (unifyUrl)：The normalization result of URL；
URL resource types (PtNumber)：Integer is shown, is given tacit consent to '-' (i.e. ' 0 ')；
General Query (commonQuery)：The most common query of URL.
Optionally, in a possible realization method of the present embodiment, in 103, the acquired wide object
Promotion effect data can include but is not limited at least one in following data：
The demand data for promoting object；And
The loss data for promoting object.
The demand data for promoting object refers to the data for describing degree of concern of the user to promoting object
The demand data for promoting object refers to the data for being not concerned with degree for describing user to promoting object.
Optionally, in a possible realization method of the present embodiment, in 103, specifically can according to it is described at least
It promotes for one and clicks sequence, obtain described each the last one click data promoted in click sequence.It in turn, then can basis
Described each the last one click data promoted in click sequence, obtains the popularization parameter for promoting object.Then, then may be used
To click sequence according to the popularization parameter for promoting object and at least one popularization, the popularization for promoting object is obtained
Effect data.
During a concrete implementation, the popularization parameter can include but is not limited to demand number and demand pair
At least one of as in；The demand object be it is described it is each promote click sequence in first click data corresponding to
It is described to promote other different objects of object.
So-called demand number is described to promote the object clicked corresponding to the last one click data in sequence
Promote the number of object.
During a concrete implementation, the popularization parameter can include but is not limited to be lost in number and loss pair
At least one of as in；The object that is lost in is corresponding to described each the last one click data promoted in click sequence
Other objects different from the popularization object.
So-called loss number is not institute to promote the object clicked corresponding to the last one click data in sequence
State the number for promoting object.
It will be described in detail below using being lost in number and being lost in object as parameter is promoted.Sequence is clicked with following popularization
For S1, popularization click sequence S2, popularization click sequence S3 and promote this four popularization click sequences of click sequence S4, respectively：
It promotes and clicks sequence S1：
Object A → popularization object B → popularization object C → popularization object B → popularization object A → popularization object D → is promoted to push away
Wide object B；
It promotes and clicks sequence S2：
Promote object A → popularization object B → popularization object D → popularization object C → popularization object B → popularization object A；
It promotes and clicks sequence S3：
Promote object A → popularization object B → popularization object D → popularization object C → popularization object B → popularization object D；
It promotes and clicks sequence S4：
Promote object A → popularization object B → popularization object C → popularization object D → popularization object A → popularization object B；
In promoting click sequence S1, the last one click data is the click data for promoting object B.
The loss number for promoting object A is 1, corresponding to loss object be to promote object B；
The loss number for promoting object B is 0；
The loss number for promoting object C is 1, corresponding to loss object be to promote object B；
The loss number for promoting object D is 1, corresponding to loss object be to promote object B；
In promoting click sequence S2, the last one click data is the click data for promoting object A.
The loss number for promoting object A is 0；
The loss number for promoting object B is 1, corresponding to loss object be to promote object A；
The loss number for promoting object C is 1, corresponding to loss object be to promote object A；
The loss number for promoting object D is 1, corresponding to loss object be to promote object A；
In promoting click sequence S3, the last one click data is the click data for promoting object D.
The loss number for promoting object A is 1, corresponding to loss object be to promote object D；
The loss number for promoting object B is 1, corresponding to loss object be to promote object D；
The loss number for promoting object C is 1, corresponding to loss object be to promote object D；
The loss number for promoting object D is 0；
In promoting click sequence S4, the last one click data is the click data for promoting object B.
The loss number for promoting object A is 1, corresponding to loss object be to promote object B；
The loss number for promoting object B is 0；
The loss number for promoting object C is 1, corresponding to loss object be to promote object B；
The loss number for promoting object D is 1, corresponding to loss object be to promote object B；
By above-mentioned analysis, can such as be drawn a conclusion：
The turnover rate for promoting object A is (1+0+1+1)/4=75%, wherein 66.67% promotes the loss object of object A
To promote object B, the 33.33% loss object for promoting object A is to promote object D；
The turnover rate for promoting object B is (0+1+1+0)/4=50%, wherein the loss object of 50% popularization object B is to push away
Wide object A, the 50% loss object for promoting object B is to promote object D；
The turnover rate for promoting object C is (1+1+1+1)/4=1, wherein the 25% loss object for promoting object C is to promote
Object A, the 25% loss object for promoting object C is to promote object B, and the 25% loss object for promoting object C is to promote object D；
The turnover rate for promoting object D is (1+1+0+1)/4=75%, wherein 33.33% promotes the loss object of object D
To promote object A, the 66.67% loss object for promoting object D is to promote object B.
In the present embodiment, object is promoted by determining, and then according to the search need of user, obtains the popularization object
Sequence is clicked at least one popularization, and it includes the popularization pair that at least one popularization, which is clicked and each promotes click sequence in sequence,
The click data of elephant, enabling sequence is clicked according at least one popularization, obtains the promotion effect for promoting object
Data promote what whether object was finally selected by a user since the promotion effect data of the popularization object obtained can reflect
This promotion effect of correlation circumstance so that substantially meet the assessment that promoter focuses more on and be intended to, to improve promotion effect
Assessment result utilization rate.
In addition, using technical solution provided by the invention, since the promotion effect data of the popularization object obtained can
Correlation circumstance this promotion effect whether object is finally selected by a user is promoted in reflection so that substantially meets promoter more
The assessment of concern is intended to, and can effectively improve degree of recognition of the promoter to the assessment result of promotion effect, while improving popularization
The satisfaction of person.
In addition, using technical solution provided by the invention, the loss data due to promoting object can be lost in pair according to
As being obtained, therefore, it is possible to be accurately located the going together there are competitive relation with promoter, so that promoter is according to this
The marketing program of colleague adjusts the marketing program of the promoter, to bring maximum gain to promoter.
It should be noted that for each method embodiment above-mentioned, for simple description, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the described action sequence because
According to the present invention, certain steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to preferred embodiment, and involved action and module are not necessarily of the invention
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.
Fig. 2 is the structural schematic diagram of the acquisition device for the promotion effect data that another embodiment of the present invention provides, such as Fig. 2 institutes
Show.The acquisition device of the promotion effect data of the present embodiment can include determining that unit 21, sequence units 22 and processing unit 23.
Wherein it is determined that unit 21, object is promoted for determining；Sequence units 22 are pushed away for the search need according to user described in acquisition
Sequence is clicked at least one popularization of wide object；Click sequence pair, which is each promoted, at least one popularization click sequence answers one
The search need of a user；Each click sequence of promoting includes the click data for promoting object；Processing unit
23, for clicking sequence according at least one popularization, obtain the promotion effect data for promoting object.
It should be noted that some or all of the acquisition device of promotion effect data that the present embodiment is provided can be
It is located locally the application of terminal, or can also be the plug-in unit being arranged in the application of local terminal or Software Development Tools
Functional units such as (Software Development Kit, SDK) are wrapped, or can also be the place in network side server
Engine is managed, or can also be the distributed system positioned at network side, the present embodiment is to this without being particularly limited to.
It is understood that the application can be mounted in the local program (nativeApp) in terminal, or may be used also
To be a web page program (webApp) of browser in terminal, the present embodiment is to this without limiting.
Optionally, described determined by the determination unit 21 to push away in a possible realization method of the present embodiment
Wide object can include but is not limited to promotion message or promoter, and the present embodiment is to this without being particularly limited to.
Optionally, in a possible realization method of the present embodiment, the sequence units 22 can also be used further
In the search behavior daily record according to each user in the whole network user, M search need data segment is obtained, M is more than or equal to 0
Integer, each search need data segment corresponds to the search need of a user in the M search need data segment；And
According to the M search need data segment, obtains one corresponding to each search need data segment and promote click sequence.
Optionally, in a possible realization method of the present embodiment, the sequence units 22 specifically can be used for obtaining
Take the search behavior daily record of each user；And the search behavior daily record of each user is carried out to be based on search need
Division processing, to obtain the M search need data segment.
Optionally, described wide acquired in the processing unit 23 in a possible realization method of the present embodiment
The promotion effect data of object can include but is not limited at least one in following data：
The demand data for promoting object；And
The loss data for promoting object.
The demand data for promoting object refers to the data for describing degree of concern of the user to promoting object
The demand data for promoting object refers to the data for being not concerned with degree for describing user to promoting object.
During a concrete implementation, the processing unit 23 specifically can be used at least one being pushed away according to described
It is wide to click sequence, obtain described each the last one click data promoted in click sequence；It is clicked according to each popularization
The last one click data in sequence obtains the popularization parameter for promoting object；And promote pushing away for object according to described
Sequence is clicked in wide parameter and at least one popularization, obtains the promotion effect data for promoting object.
During a concrete implementation, the popularization parameter can include but is not limited to demand number and demand pair
At least one of as in；The demand object be it is described it is each promote click sequence in first click data corresponding to
It is described to promote other different objects of object.
During a concrete implementation, the popularization parameter can include but is not limited to be lost in number and loss pair
At least one of as in；The object that is lost in is corresponding to described each the last one click data promoted in click sequence
Other objects different from the popularization object.
It should be noted that method in the corresponding embodiments of Fig. 1, it can be by promotion effect data provided in this embodiment
Acquisition device is realized.Detailed description may refer to the related content in the corresponding embodiments of Fig. 1, and details are not described herein again.
In the present embodiment, is determined by determination unit and promotes object, and then by sequence units according to the search need of user,
It obtains at least one popularization for promoting object and clicks sequence, at least one popularization is clicked each to promote in sequence and be clicked
Sequence includes the click data for promoting object so that and processing unit can click sequence according at least one popularization,
The promotion effect data for promoting object are obtained, since the promotion effect data of the popularization object obtained can reflect popularization
This promotion effect of the correlation circumstance whether object is finally selected by a user so that substantially meet that promoter focuses more on comments
Estimate intention, to improve promotion effect assessment result utilization rate.
In addition, using technical solution provided by the invention, since the promotion effect data of the popularization object obtained can
Correlation circumstance this promotion effect whether object is finally selected by a user is promoted in reflection so that substantially meets promoter more
The assessment of concern is intended to, and can effectively improve degree of recognition of the promoter to the assessment result of promotion effect, while improving popularization
The satisfaction of person.
In addition, using technical solution provided by the invention, the loss data due to promoting object can be lost in pair according to
As being obtained, therefore, it is possible to be accurately located the going together there are competitive relation with promoter, so that promoter is according to this
The marketing program of colleague adjusts the marketing program of the promoter, to bring maximum gain to promoter.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In several embodiments provided by the present invention, it should be understood that disclosed system, device and method can be with
It realizes by another way.For example, the apparatus embodiments described above are merely exemplary, for example, the unit
It divides, only a kind of division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component
It can be combined or can be integrated into another system, or some features can be ignored or not executed.Another point, it is shown or
The mutual coupling, direct-coupling or communication connection discussed can be the indirect coupling by some interfaces, device or unit
It closes or communicates to connect, can be electrical, machinery or other forms.
The unit illustrated as separating component may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, you can be located at a place, or may be distributed over multiple
In network element.Some or all of unit therein can be selected according to the actual needs to realize the mesh of this embodiment scheme
's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of hardware adds SFU software functional unit.
The above-mentioned integrated unit being realized in the form of SFU software functional unit can be stored in one and computer-readable deposit
In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are used so that a computer
It is each that equipment (can be personal computer, server or the network equipment etc.) or processor (processor) execute the present invention
The part steps of embodiment the method.And storage medium above-mentioned includes：USB flash disk, mobile hard disk, read-only memory (Read-
Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. it is various
The medium of program code can be stored.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
Present invention has been described in detail with reference to the aforementioned embodiments, it will be understood by those of ordinary skill in the art that：It still may be used
With technical scheme described in the above embodiments is modified or equivalent replacement of some of the technical features；
And these modifications or replacements, various embodiments of the present invention technical solution that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (12)
1. a kind of acquisition methods of promotion effect data, which is characterized in that including：
It determines and promotes object；
According to the search need of user, obtains at least one popularization for promoting object and click sequence；It is described at least one to push away
It is wide to click the click data each promoted in sequence and click that sequence includes the popularization object；
Sequence is clicked according at least one popularization, obtains the promotion effect data for promoting object；Wherein,
It is described that sequence is clicked according at least one popularization, the promotion effect data for promoting object are obtained, including：
Sequence is clicked according at least one popularization, obtains described each the last one hits promoted in click sequence
According to；
According to described each the last one click data promoted in click sequence, the popularization parameter for promoting object is obtained；
Sequence is clicked according to the popularization parameter for promoting object and at least one popularization, obtains pushing away for the popularization object
Wide effect data.
2. according to the method described in claim 1, it is characterized in that, the popularization object includes promotion message or promoter.
3. according to the method described in claim 1, it is characterized in that, the search need according to user, obtains the popularization
Before sequence is clicked at least one popularization of object, further include：
According to the search behavior daily record of each user in the whole network user, M search need data segment is obtained, M is more than or equal to 0
Integer, each search need data segment corresponds to the search need of a user in the M search need data segment；
According to the M search need data segment, obtains one corresponding to each search need data segment and promote click
Sequence.
4. according to the method described in claim 3, it is characterized in that, in the user according to the whole network each user search behavior
Daily record obtains M search need data segment, including：
Obtain the search behavior daily record of each user；
Division based on search need processing is carried out to the search behavior daily record of each user, to obtain the M search
Demand data section.
5. according to the method described in claim 1, it is characterized in that, the promotion effect data for promoting object, including following
At least one of in data：
The demand data for promoting object；And
The loss data for promoting object.
6. according to the method described in claim 1, it is characterized in that, the popularization parameter, including：
At least one of in demand number and demand object；The demand object is each first promoted in click sequence
Other objects different from the popularization object corresponding to a click data；Or
At least one for being lost in number and being lost in object；The object that is lost in is last in each popularization click sequence
Other objects different from the popularization object corresponding to one click data.
7. a kind of acquisition device of promotion effect data, which is characterized in that including：
Determination unit promotes object for determining；
Sequence units obtain at least one popularization for promoting object and click sequence for the search need according to user；Institute
State at least one click data for promoting and clicking and each being promoted in sequence and click that sequence includes the popularization object；
Processing unit obtains the promotion effect data for promoting object for clicking sequence according at least one popularization；
Wherein,
The processing unit, is specifically used for
Sequence is clicked according at least one popularization, obtains described each the last one hits promoted in click sequence
According to；
According to described each the last one click data promoted in click sequence, the popularization parameter for promoting object is obtained；
And
Sequence is clicked according to the popularization parameter for promoting object and at least one popularization, obtains pushing away for the popularization object
Wide effect data.
8. device according to claim 7, which is characterized in that the popularization object determined by the determination unit includes
Promotion message or promoter.
9. device according to claim 7, which is characterized in that the sequence units are additionally operable to
According to the search behavior daily record of each user in the whole network user, M search need data segment is obtained, M is more than or equal to 0
Integer, each search need data segment corresponds to the search need of a user in the M search need data segment；With
And
According to the M search need data segment, obtains one corresponding to each search need data segment and promote click
Sequence.
10. device according to claim 9, which is characterized in that the sequence units are specifically used for
Obtain the search behavior daily record of each user；And
Division based on search need processing is carried out to the search behavior daily record of each user, to obtain the M search
Demand data section.
11. device according to claim 7, which is characterized in that the promotion effect data for promoting object, including it is following
At least one of in data：
The demand data for promoting object；And
The loss data for promoting object.
12. device according to claim 7, which is characterized in that the popularization parameter, including：
At least one of in demand number and demand object；The demand object is each first promoted in click sequence
Other objects different from the popularization object corresponding to a click data；Or
At least one for being lost in number and being lost in object；The object that is lost in is last in each popularization click sequence
Other objects different from the popularization object corresponding to one click data.
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| CN116468486B (en) * | 2023-04-26 | 2023-12-12 | 浙江联欣科技有限公司 | Popularization optimizing management system based on Internet platform |
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| CN102289751A (en) * | 2010-06-18 | 2011-12-21 | 百度在线网络技术（北京）有限公司 | Pay search system and arrival charging method |
| CN102298750A (en) * | 2010-06-28 | 2011-12-28 | 百度在线网络技术（北京）有限公司 | Method and device for searching, clicking and playing back advertisement |
| KR20120136503A (en) * | 2011-06-09 | 2012-12-20 | 주식회사 다음커뮤니케이션 | System of advertisement and method for evaluation of advertisement result |
| CN103092877A (en) * | 2011-11-04 | 2013-05-08 | 百度在线网络技术（北京）有限公司 | Method and device for recommending keyword |
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| CN102289751A (en) * | 2010-06-18 | 2011-12-21 | 百度在线网络技术（北京）有限公司 | Pay search system and arrival charging method |
| CN102298750A (en) * | 2010-06-28 | 2011-12-28 | 百度在线网络技术（北京）有限公司 | Method and device for searching, clicking and playing back advertisement |
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