CN104657882B - The acquisition methods and device of promotion effect data - Google Patents
The acquisition methods and device of promotion effect data Download PDFInfo
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- CN104657882B CN104657882B CN201510065372.7A CN201510065372A CN104657882B CN 104657882 B CN104657882 B CN 104657882B CN 201510065372 A CN201510065372 A CN 201510065372A CN 104657882 B CN104657882 B CN 104657882B
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Abstract
The present invention provides a kind of acquisition methods and device of promotion effect data.The embodiment of the present invention promotes object by determining, and then according to the search need of user, it obtains at least one popularization for promoting object and clicks sequence, the click data each promoted in sequence and click that sequence includes the popularization object is clicked at least one popularization, make it possible to click sequence according at least one popularization, obtain the promotion effect data for promoting object, since the promotion effect data of the popularization object obtained can reflect correlation circumstance this promotion effect promoted object and finally whether be selected by a user, it is intended to so that substantially meeting the assessment that promoter focuses more on, to improve promotion effect assessment result utilization rate.
Description
[ technical field ] A method for producing a semiconductor device
The invention relates to an information popularization technology, in particular to a method and a device for acquiring popularization effect data.
[ background of the invention ]
With the development of communication technology, terminals integrate more and more functions, so that more and more corresponding Applications (APPs) are included in a system function list of the terminal. Some applications may involve promotion of some promotion information, such as advertising promotion, game promotion or application promotion. Generally, a promoter such as an advertiser or the like can perform evaluation of a promotion effect by querying promotion effect data, such as click indexes or the like.
However, since the definition of the current popularization effect data is not very clear, the current popularization effect data can only reflect the popularization effects of the popularization dimensions such as the matching degree of the popularization originality and the user requirement, and the evaluation intentions that the popularization person pays more attention to may not be satisfied, for example, the correlation degree of the popularization originality and the popularization information that is finally selected, and thus the utilization rate of the evaluation result of the popularization effect is reduced.
[ summary of the invention ]
Aspects of the present invention provide a method and an apparatus for obtaining promotion effect data, so as to improve the utilization rate of an evaluation result of a promotion effect.
In one aspect of the present invention, a method for acquiring promotion effect data is provided, including:
determining a promotion object;
acquiring at least one promotion click sequence of the promotion object according to the search requirement of a user; each promotion click sequence comprises click data of the promotion object;
and acquiring promotion effect data of the promotion object according to the at least one promotion click sequence.
The above-described aspects and any possible implementation further provide an implementation, where the promotion object includes promotion information or a promoter.
As to the above-mentioned aspect and any possible implementation manner, there is further provided an implementation manner, before the obtaining, according to a search requirement of a user, at least one promotion click sequence of the promotion object, the method further includes:
obtaining M search demand data sections according to a search behavior log of each user in the users of the whole network, wherein M is an integer greater than or equal to 0, and each search demand data section in the M search demand data sections corresponds to one search demand of one user;
and obtaining a promotion click sequence corresponding to each search requirement data segment according to the M search requirement data segments.
The above-described aspect and any possible implementation manner further provide an implementation manner, where obtaining M search requirement data segments according to a search behavior log of each user in a network-wide user includes:
acquiring a search behavior log of each user;
and performing division processing based on search requirements on the search behavior log of each user to obtain the M search requirement data segments.
The above-mentioned aspects and any possible implementation manners further provide an implementation manner, where the promotion effect data of the promotion object includes at least one of the following data:
demand data of the promotion object; and
attrition data of the promoted objects.
The above-mentioned aspect and any possible implementation manner further provide an implementation manner, where the obtaining of the promotion effect data of the promotion object according to the at least one promotion click sequence includes:
obtaining the last click data in each promotion click sequence according to the at least one promotion click sequence;
acquiring promotion parameters of the promotion objects according to the last click data in each promotion click sequence;
and acquiring promotion effect data of the promotion object according to the promotion parameters of the promotion object and the at least one promotion click sequence.
The above-described aspect and any possible implementation manner further provide an implementation manner, where the promotion parameter includes:
at least one of demand times and demand targets; the demand object is other objects which are different from the promotion object and correspond to the first click data in each promotion click sequence; or
At least one of attrition frequency and attrition subject; the attrition object is another object which is different from the promotion object and corresponds to the last click data in each promotion click sequence.
In another aspect of the present invention, an apparatus for acquiring promotional effect data is provided, including:
a determination unit for determining a promotion object;
the sequence unit is used for acquiring at least one promotion click sequence of the promotion object according to the search requirement of a user; each promotion click sequence comprises click data of the promotion object;
and the processing unit is used for obtaining the promotion effect data of the promotion object according to the at least one promotion click sequence.
The above-described aspect and any possible implementation manner further provide an implementation manner, where the promotion object determined by the determination unit includes promotion information or a promoter.
The above-mentioned aspect and any possible implementation manner further provide an implementation manner, and the sequence unit is further configured to
Obtaining M search demand data sections according to a search behavior log of each user in the users of the whole network, wherein M is an integer greater than or equal to 0, and each search demand data section in the M search demand data sections corresponds to one search demand of one user; and
and obtaining a promotion click sequence corresponding to each search requirement data segment according to the M search requirement data segments.
The above-mentioned aspects and any possible implementation further provide an implementation of the sequence unit, and the sequence unit is specifically configured to
Acquiring a search behavior log of each user; and
and performing division processing based on search requirements on the search behavior log of each user to obtain the M search requirement data segments.
The above-mentioned aspects and any possible implementation manners further provide an implementation manner, where the promotion effect data of the promotion object includes at least one of the following data:
demand data of the promotion object; and
attrition data of the promoted objects.
The above-described aspects and any possible implementation further provide an implementation of the processing unit, which is specifically configured to
Obtaining the last click data in each promotion click sequence according to the at least one promotion click sequence;
acquiring promotion parameters of the promotion objects according to the last click data in each promotion click sequence; and
and acquiring promotion effect data of the promotion object according to the promotion parameters of the promotion object and the at least one promotion click sequence.
The above-described aspect and any possible implementation manner further provide an implementation manner, where the promotion parameter includes:
at least one of demand times and demand targets; the demand object is other objects which are different from the promotion object and correspond to the first click data in each promotion click sequence; or
At least one of attrition frequency and attrition subject; the attrition object is another object which is different from the promotion object and corresponds to the last click data in each promotion click sequence.
According to the technical scheme, the promotion object is determined, and then at least one promotion click sequence of the promotion object is obtained according to the search requirement of the user, each promotion click sequence in the at least one promotion click sequence comprises click data of the promotion object, so that promotion effect data of the promotion object can be obtained according to the at least one promotion click sequence, and the obtained promotion effect data of the promotion object can reflect the promotion effect of whether the promotion object is finally selected by the user or not, so that the more concerned assessment intention of a promoter is basically met, and the utilization rate of the assessment result of the promotion effect is improved.
In addition, by adopting the technical scheme provided by the invention, the obtained promotion effect data of the promotion object can reflect the promotion effect of whether the promotion object is finally selected by the user or not, so that the promotion effect data basically meets the evaluation intention concerned by the promoter, the recognition degree of the promoter on the evaluation result of the promotion effect can be effectively improved, and the satisfaction degree of the promoter is improved.
In addition, by adopting the technical scheme provided by the invention, as the loss data of the promotion object can be obtained according to the loss object, the peer in competitive relation with the promoter can be accurately positioned, and the promoter can adjust the marketing scheme of the promoter according to the marketing scheme of the peer, so that the maximum benefit is brought to the promoter.
[ description of the drawings ]
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed in the embodiments or the prior art descriptions will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without inventive labor.
Fig. 1 is a schematic flow chart of a method for acquiring promotion effect data according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an apparatus for acquiring promotional effect data according to another embodiment of the present invention.
[ detailed description ] embodiments
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
In addition, the term "and/or" herein is only one kind of association relationship describing an associated object, and means that there may be three kinds of relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
It should be noted that the terminal according to the embodiment of the present invention may include, but is not limited to, a mobile phone, a Personal Digital Assistant (PDA), a wireless handheld device, a Tablet Computer (Tablet Computer), a Personal Computer (PC), an MP3 player, an MP4 player, a wearable device (e.g., smart glasses, smart watch, smart bracelet, etc.), and the like.
Fig. 1 is a schematic flow chart of a method for acquiring promotional effect data according to an embodiment of the present invention, as shown in fig. 1.
101. And determining the popularization object.
The promotion object is a target object of the present evaluation, and may include, but is not limited to, promotion information or a promoter, which is not particularly limited in this embodiment.
102. Acquiring at least one promotion click sequence of the promotion object according to the search requirement of a user; each promotional click sequence includes click data for the promotional object.
Each promotion click sequence in the at least one promotion click sequence can correspond to a search requirement of a user.
103. And acquiring promotion effect data of the promotion object according to the at least one promotion click sequence.
It should be noted that part or all of the execution subjects 101 to 103 may be an application located at the local terminal, or may also be a functional unit such as a plug-in or Software Development Kit (SDK) set in the application located at the local terminal, or may also be a processing engine located in a server on the network side, or may also be a distributed system located on the network side, which is not particularly limited in this embodiment.
It is to be understood that the application may be a native app (native app) installed on the terminal, or may also be a web page program (webApp) of a browser on the terminal, which is not limited in this embodiment.
Therefore, by determining the promotion object and then acquiring at least one promotion click sequence of the promotion object according to the search requirement of the user, wherein each promotion click sequence in the at least one promotion click sequence comprises click data of the promotion object, the promotion effect data of the promotion object can be acquired according to the at least one promotion click sequence, and the promotion effect data of the promotion object can reflect the promotion effect of whether the promotion object is finally selected by the user or not, so that the assessment intention which is more concerned by a promoter is basically met, and the utilization rate of the assessment result of the promotion effect is improved.
In the prior art, a promoter such as an advertiser may evaluate a promotion effect by querying promotion effect data, such as click indexes. However, the definition of the current promotion effect data is not very clear, and only the click condition of the promotion object is described, but it is not described whether the promotion object is finally selected by the user or not, and at the same time, it is not described which promotion object is finally selected by the user. The method can only reflect the promotion effects of promotion dimensions such as the matching degree of the promotion creative and the user requirements, and may not meet the evaluation intentions concerned by the promoter, such as the final selected correlation degree of the promotion creative and the promoted information. Therefore, the existing situation that the evaluation result of the promotion effect is adopted by the promoter is not good.
The technical scheme provided by the invention is to provide new promotion effect data, and the promotion effect data can describe not only the click condition of a promotion object (namely a promotion click sequence), but also whether the promotion object is finally selected by a user (namely the attrition rate in the attrition data) or not, and can further describe which promotion object is finally selected by the user (namely the attrition object in the attrition data). Therefore, the popularization effect data obtained by the method can obtain a more comprehensive popularization effect evaluation result, and is easier to be adopted by popularization merchants.
Optionally, in a possible implementation manner of this embodiment, before 102, M search requirement data segments may be further obtained according to a search behavior log of each user in the users of the whole network, where M is an integer greater than or equal to 0, and each search requirement data segment in the M search requirement data segments corresponds to one search requirement of one user. Then, a promotion click sequence corresponding to each search requirement data segment can be obtained according to the M search requirement data segments.
In a specific implementation process, the search behavior log of each user in the network users is obtained, and the search behavior log of each user is divided based on the search requirements to obtain the M search requirement data segments.
Specifically, the search behavior log of each user may be divided according to a preset Time Interval (TI), for example, 5 minutes, and the search keyword, so as to form user intention data or search requirement data (Session) segments, where each Session segment corresponds to a search requirement of one user.
The Session segment is a logical meaning, which represents a search behavior intention of a user in a certain period of time, and from the view point of the browsing behavior of the user, the Session segment can be specifically defined as a continuous search behavior with the same association semantically.
For example, a search behavior log of a near-month full-web user may be obtained, and then click data of a series of objects may be obtained. For a certain user, the search behavior logs generated by searching for the search keywords in the same industry are defined as the search requirements of the same type. Meanwhile, considering the continuity of the search behavior of the user for one search requirement, when the next click behavior does not occur within 10 minutes after the click of the first promotion object in one search requirement occurs, the search requirement can be considered to be finished, and a new search requirement is started, so that the search behavior log corresponding to the search requirement can be divided into a Session section.
Specifically, in a data source of the whole network, taking a hundredth product as an example, a search behavior log of a user may be in the following format: [ uid URL source query title date time ip action name action attrunifyUrl Ptnumber common query ]. Wherein, the device comprises 14 fields in total, and the meaning of each field is as follows:
user identification (User ID, uid): the user id mapped by the baiduid consists of a plurality of numbers;
uniform Resource Locator (URL): may be empty, or may not begin with "http";
data source (source): data sources for product lines, such as, for example, Baidu encyclopedia (baike), Baidu Forum (forum), or Baidu maps (map);
search keyword (query): may be empty;
title (title): a web page name;
date (date): for example, year 2015, month 1, and day 25, which may be in a format generally referred to as "20150125";
time (time): for example, 12 o' clock 34 min 02 sec, which may be in a format of 12:34: 02;
ip: an IP address;
action identifier (actid): identification of web page actions;
action name (actname): the name of the web page action;
action attribute (actatr): attributes of web page actions;
normalized URL (unifyUrl): the normalization result of the URL;
URL resource type (PtNumber): integer display, default '-' (i.e., '0');
general Query (commonQuery): the most common query for URLs.
Optionally, in a possible implementation manner of this embodiment, in 103, the obtained popularization effect data of the broad object may include, but is not limited to, at least one of the following data:
demand data of the promotion object; and
attrition data of the promoted objects.
The requirement data of the promotion object is data describing the attention degree of the user to the promotion object
The requirement data of the promotion object refers to data describing the degree of inattention of the user to the promotion object.
Optionally, in a possible implementation manner of this embodiment, in 103, the last click data in each promotional click sequence may be obtained specifically according to the at least one promotional click sequence. And then, the promotion parameters of the promotion objects can be obtained according to the last click data in each promotion click sequence. Then, the promotion effect data of the promotion object can be obtained according to the promotion parameters of the promotion object and the at least one promotion click sequence.
In a specific implementation process, the promotion parameter may include, but is not limited to, at least one of a requirement number and a requirement object; the demand object is another object which is different from the promotion object and corresponds to the first click data in each promotion click sequence.
The required times are the number of times of popularizing the object corresponding to the last click data in the promotion click sequence.
In a specific implementation process, the promotion parameters may include, but are not limited to, at least one of attrition frequency and attrition subjects; the attrition object is another object which is different from the promotion object and corresponds to the last click data in each promotion click sequence.
The number of lapses is the number of times that an object corresponding to the last click data in the promotion click sequence is not the promotion object.
The number of laps and the objects to be lapsed will be described in detail as popularization parameters. Take the following four promotional click sequences, promotion click sequence S1, promotion click sequence S2, promotion click sequence S3, and promotion click sequence S4 as examples, respectively:
promotional click sequence S1:
promotion object A → promotion object B → promotion object C → promotion object B → promotion object A → promotion object D → promotion object B;
promotional click sequence S2:
promotion object A → promotion object B → promotion object D → promotion object C → promotion object B → promotion object A;
promotional click sequence S3:
promotion object A → promotion object B → promotion object D → promotion object C → promotion object B → promotion object D;
promotional click sequence S4:
promotion object A → promotion object B → promotion object C → promotion object D → promotion object A → promotion object B;
in the promotional click sequence S1, the last click data is the click data of promotional object B.
The loss frequency of the promotion object A is 1, and the corresponding loss object is a promotion object B;
the loss frequency of the popularization object B is 0;
the loss frequency of the promotion object C is 1, and the corresponding loss object is a promotion object B;
the loss frequency of the promotion object D is 1, and the corresponding loss object is a promotion object B;
in the promotional click sequence S2, the last click data is the click data of promotional object A.
The loss frequency of the popularization object A is 0;
the loss frequency of the promotion object B is 1, and the corresponding loss object is a promotion object A;
the loss frequency of the promotion object C is 1, and the corresponding loss object is a promotion object A;
the loss frequency of the promotion object D is 1, and the corresponding loss object is a promotion object A;
in the promotional click sequence S3, the last click data is the click data of promotional object D.
The loss frequency of the promotion object A is 1, and the corresponding loss object is a promotion object D;
the loss frequency of the promotion object B is 1, and the corresponding loss object is a promotion object D;
the loss frequency of the promotion object C is 1, and the corresponding loss object is a promotion object D;
the loss frequency of the promotion object D is 0;
in the promotional click sequence S4, the last click data is the click data of promotional object B.
The loss frequency of the promotion object A is 1, and the corresponding loss object is a promotion object B;
the loss frequency of the popularization object B is 0;
the loss frequency of the promotion object C is 1, and the corresponding loss object is a promotion object B;
the loss frequency of the promotion object D is 1, and the corresponding loss object is a promotion object B;
from the above analysis, the following conclusions can be drawn:
the attrition rate of promotion object a is (1+0+1+1)/4 is 75%, wherein 66.67% of the attrition objects of promotion object a are promotion objects B, and 33.33% of the attrition objects of promotion object a are promotion objects D;
the attrition rate of the promotion object B is (0+1+1+ 0)/4-50%, wherein 50% of the attrition objects of the promotion object B are promotion objects A, and 50% of the attrition objects of the promotion object B are promotion objects D;
the attrition rate of the promotion object C is (1+1+ 1)/4-1, wherein 25% of the attrition objects of the promotion object C are promotion objects A, 25% of the attrition objects of the promotion object C are promotion objects B, and 25% of the attrition objects of the promotion object C are promotion objects D;
the attrition rate of promotion subject D was (1+1+0+1)/4, which was 75%, wherein 33.33% of the promotion subjects D were promotion subjects a and 66.67% of the promotion subjects D were promotion subjects B.
In this embodiment, by determining a promotion object and then obtaining at least one promotion click sequence of the promotion object according to a search requirement of a user, where each promotion click sequence in the at least one promotion click sequence includes click data of the promotion object, promotion effect data of the promotion object can be obtained according to the at least one promotion click sequence, and the obtained promotion effect data of the promotion object can reflect a promotion effect of whether the promotion object is finally selected by the user, so that an evaluation intention more concerned by a promoter is basically satisfied, and a utilization rate of an evaluation result of the promotion effect is improved.
In addition, by adopting the technical scheme provided by the invention, the obtained promotion effect data of the promotion object can reflect the promotion effect of whether the promotion object is finally selected by the user or not, so that the promotion effect data basically meets the evaluation intention concerned by the promoter, the recognition degree of the promoter on the evaluation result of the promotion effect can be effectively improved, and the satisfaction degree of the promoter is improved.
In addition, by adopting the technical scheme provided by the invention, as the loss data of the promotion object can be obtained according to the loss object, the peer in competitive relation with the promoter can be accurately positioned, and the promoter can adjust the marketing scheme of the promoter according to the marketing scheme of the peer, so that the maximum benefit is brought to the promoter.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
Fig. 2 is a schematic structural diagram of a device for acquiring promotional effect data according to another embodiment of the present invention, as shown in fig. 2. The acquiring means of the popularization effect data of the present embodiment may include the determining unit 21, the sequence unit 22, and the processing unit 23. The determining unit 21 is configured to determine a promotion object; a sequence unit 22, configured to obtain at least one promotion click sequence of the promotion object according to a search requirement of a user; each promotion click sequence in the at least one promotion click sequence corresponds to a search requirement of one user; each promotion click sequence comprises click data of the promotion object; and the processing unit 23 is configured to obtain promotion effect data of the promotion object according to the at least one promotion click sequence.
It should be noted that, part or all of the apparatus for acquiring promotional effect data provided in this embodiment may be an application located at the local terminal, or may also be a functional unit such as a plug-in or Software Development Kit (SDK) set in the application located at the local terminal, or may also be a processing engine located in a server on the network side, or may also be a distributed system located on the network side, which is not particularly limited in this embodiment.
It is to be understood that the application may be a native app (native app) installed on the terminal, or may also be a web page program (webApp) of a browser on the terminal, which is not limited in this embodiment.
Optionally, in a possible implementation manner of this embodiment, the promotion object determined by the determining unit 21 may include, but is not limited to, promotion information or a promoter, which is not particularly limited in this embodiment.
Optionally, in a possible implementation manner of this embodiment, the sequence unit 22 may be further configured to obtain M search requirement data segments according to a search behavior log of each user in the full-network users, where M is an integer greater than or equal to 0, and each search requirement data segment in the M search requirement data segments corresponds to a search requirement of one user; and obtaining a promotion click sequence corresponding to each search requirement data segment according to the M search requirement data segments.
Optionally, in a possible implementation manner of this embodiment, the sequence unit 22 may be specifically configured to obtain a search behavior log of each user; and performing search requirement-based division processing on the search behavior log of each user to obtain the M search requirement data segments.
Optionally, in a possible implementation manner of this embodiment, the popularization effect data of the wide object acquired by the processing unit 23 may include, but is not limited to, at least one of the following data:
demand data of the promotion object; and
attrition data of the promoted objects.
The requirement data of the promotion object is data describing the attention degree of the user to the promotion object
The requirement data of the promotion object refers to data describing the degree of inattention of the user to the promotion object.
In a specific implementation process, the processing unit 23 may be specifically configured to obtain, according to the at least one promotional click sequence, last click data in each promotional click sequence; acquiring promotion parameters of the promotion objects according to the last click data in each promotion click sequence; and acquiring promotion effect data of the promotion object according to the promotion parameters of the promotion object and the at least one promotion click sequence.
In a specific implementation process, the promotion parameter may include, but is not limited to, at least one of a requirement number and a requirement object; the demand object is another object which is different from the promotion object and corresponds to the first click data in each promotion click sequence.
In a specific implementation process, the promotion parameters may include, but are not limited to, at least one of attrition frequency and attrition subjects; the attrition object is another object which is different from the promotion object and corresponds to the last click data in each promotion click sequence.
It should be noted that the method in the embodiment corresponding to fig. 1 may be implemented by the apparatus for acquiring promotional effect data provided in this embodiment. For a detailed description, reference may be made to relevant contents in the embodiment corresponding to fig. 1, and details are not described here.
In this embodiment, the promotion object is determined by the determining unit, and then the sequence unit obtains at least one promotion click sequence of the promotion object according to a search requirement of a user, where each promotion click sequence in the at least one promotion click sequence includes click data of the promotion object, so that the processing unit can obtain promotion effect data of the promotion object according to the at least one promotion click sequence, and the obtained promotion effect data of the promotion object can reflect a promotion effect of whether the promotion object is finally selected by the user, so that an evaluation intention of more attention of a promoter is basically satisfied, and a utilization rate of an evaluation result of the promotion effect is improved.
In addition, by adopting the technical scheme provided by the invention, the obtained promotion effect data of the promotion object can reflect the promotion effect of whether the promotion object is finally selected by the user or not, so that the promotion effect data basically meets the evaluation intention concerned by the promoter, the recognition degree of the promoter on the evaluation result of the promotion effect can be effectively improved, and the satisfaction degree of the promoter is improved.
In addition, by adopting the technical scheme provided by the invention, as the loss data of the promotion object can be obtained according to the loss object, the peer in competitive relation with the promoter can be accurately positioned, and the promoter can adjust the marketing scheme of the promoter according to the marketing scheme of the peer, so that the maximum benefit is brought to the promoter.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present invention, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (12)
1. A method for acquiring promotion effect data is characterized by comprising the following steps:
determining a promotion object;
acquiring at least one promotion click sequence of the promotion object according to the search requirement of a user; each promotional click sequence of the at least one promotional click sequence comprises click data of the promotional object;
obtaining promotion effect data of the promotion object according to the at least one promotion click sequence; wherein,
the obtaining of the promotion effect data of the promotion object according to the at least one promotion click sequence includes:
obtaining the last click data in each promotion click sequence according to the at least one promotion click sequence;
acquiring promotion parameters of the promotion objects according to the last click data in each promotion click sequence;
and acquiring promotion effect data of the promotion object according to the promotion parameters of the promotion object and the at least one promotion click sequence.
2. The method of claim 1, wherein the promotional object comprises promotional information or a promoter.
3. The method according to claim 1, wherein before obtaining at least one promotional click sequence of the promotional object according to a search requirement of a user, further comprising:
obtaining M search demand data sections according to a search behavior log of each user in the users of the whole network, wherein M is an integer greater than or equal to 0, and each search demand data section in the M search demand data sections corresponds to one search demand of one user;
and obtaining a promotion click sequence corresponding to each search requirement data segment according to the M search requirement data segments.
4. The method according to claim 3, wherein the obtaining M search requirement data segments according to the search behavior log of each user in the network-wide users comprises:
acquiring a search behavior log of each user;
and performing division processing based on search requirements on the search behavior log of each user to obtain the M search requirement data segments.
5. The method of claim 1, wherein the promotion effect data of the promotion object includes at least one of the following data:
demand data of the promotion object; and
attrition data of the promoted objects.
6. The method of claim 1, wherein the promotion parameters include:
at least one of demand times and demand targets; the demand object is other objects which are different from the promotion object and correspond to the first click data in each promotion click sequence; or
At least one of attrition frequency and attrition subject; the attrition object is another object which is different from the promotion object and corresponds to the last click data in each promotion click sequence.
7. An acquisition device of promotion effect data, characterized by comprising:
a determination unit for determining a promotion object;
the sequence unit is used for acquiring at least one promotion click sequence of the promotion object according to the search requirement of a user; each promotional click sequence of the at least one promotional click sequence comprises click data of the promotional object;
the processing unit is used for obtaining promotion effect data of the promotion object according to the at least one promotion click sequence; wherein,
the processing unit is particularly used for
Obtaining the last click data in each promotion click sequence according to the at least one promotion click sequence;
acquiring promotion parameters of the promotion objects according to the last click data in each promotion click sequence; and
and acquiring promotion effect data of the promotion object according to the promotion parameters of the promotion object and the at least one promotion click sequence.
8. The apparatus of claim 7, wherein the promotion object determined by the determination unit comprises promotion information or a promoter.
9. The apparatus of claim 7, wherein the sequence unit is further configured to
Obtaining M search demand data sections according to a search behavior log of each user in the users of the whole network, wherein M is an integer greater than or equal to 0, and each search demand data section in the M search demand data sections corresponds to one search demand of one user; and
and obtaining a promotion click sequence corresponding to each search requirement data segment according to the M search requirement data segments.
10. Device according to claim 9, characterized in that said sequence unit is specifically configured for
Acquiring a search behavior log of each user; and
and performing division processing based on search requirements on the search behavior log of each user to obtain the M search requirement data segments.
11. The apparatus of claim 7, wherein the promotion effect data of the promotion object comprises at least one of the following data:
demand data of the promotion object; and
attrition data of the promoted objects.
12. The apparatus of claim 7, wherein the promotion parameters include:
at least one of demand times and demand targets; the demand object is other objects which are different from the promotion object and correspond to the first click data in each promotion click sequence; or
At least one of attrition frequency and attrition subject; the attrition object is another object which is different from the promotion object and corresponds to the last click data in each promotion click sequence.
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| CN102298750A (en) * | 2010-06-28 | 2011-12-28 | 百度在线网络技术（北京）有限公司 | Method and device for searching, clicking and playing back advertisement |
| KR20120136503A (en) * | 2011-06-09 | 2012-12-20 | 주식회사 다음커뮤니케이션 | System of advertisement and method for evaluation of advertisement result |
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| CN102289751A (en) * | 2010-06-18 | 2011-12-21 | 百度在线网络技术（北京）有限公司 | Pay search system and arrival charging method |
| CN102298750A (en) * | 2010-06-28 | 2011-12-28 | 百度在线网络技术（北京）有限公司 | Method and device for searching, clicking and playing back advertisement |
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