CN102194187A - Method for providing keyword advertisements by acquiring user intents - Google Patents
Method for providing keyword advertisements by acquiring user intents Download PDFInfo
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- CN102194187A CN102194187A CN2010101357253A CN201010135725A CN102194187A CN 102194187 A CN102194187 A CN 102194187A CN 2010101357253 A CN2010101357253 A CN 2010101357253A CN 201010135725 A CN201010135725 A CN 201010135725A CN 102194187 A CN102194187 A CN 102194187A
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Abstract
The invention provides a keyword advertisement method, which comprises the following steps of: acquiring search engine keywords carried in an HTTP referrer in a link (web address, uniform resource locator), and storing the search engine keywords in a database; establishing a connecting relation between the link and the keywords; and when the link is accessed again, presenting the advertisements corresponding to the multiple searched keywords to a user.
Description
Technical field
The invention relates to a kind of advertising method, and particularly relevant for a kind of method at AdWords in the file.
Background technology
So-called AdWords (keyword) is a kind of literal connecting-type web advertisement, that is through hyperlink to network article Chinese words, after a user inquires about a keyword via Search engine, and certain of access and this keyword connection links, one buys the advertisement manufacturer of this keyword, its corresponding product or information will be presented on the network related pages, this moment, interested network user can be clicked the appointed website that enters an enterprise or product information page or leaf etc., and reached the purpose of advertising.
Yet, traditional AdWords, only at a user behind the keyword of Search engine input, and access should link after, on screen, present.Also the keyword of user's input even this time is " automobile ", and the advertisement of then all connections is with only relevant with automobile.In other words, even have the snack related content in the web page interlinkage that goes out via " automobile " this keyword searching, owing to non-ly go out, so its corresponding advertisement, will can not be presented on the screen and click for the user via " snack " keyword searching.In addition, traditional AdWords can only be based upon on the Search engine, if the user is non-during via this web page address of Search engine access, then can't present the corresponding advertisement with the webpage related content.
Therefore be badly in need of a kind of advertisement rendering method that solves above-mentioned shortcoming.
Summary of the invention
Therefore, a purpose of the present invention is to provide a kind of AdWords method.
One embodiment of the invention provides a kind of AdWords method, the HTTP that comprises the steps: to capture a web page address with reference to address (http referrer) with the search keyword, wherein each those keyword is deposited in the database for after the Search engine search and entering this link; Set up the annexation of this web page address and those keywords; And when this web page address is used by access again, present the advertisement of collecting a plurality of keyword correspondences.
In one embodiment, also comprise the importance of calculating those keywords and this web page address; And, calculate the importance keyword by collecting a plurality of keywords, present relevant corresponding advertisement.
Comprehensive above-mentioned institute says, use the advertisement that the present invention presents on screen, the corresponding advertisement of the keyword that uses when non-only this time searched, but corresponding advertisement of each keyword that uses when once entering access or this web page address of direct access in order to search, the present invention allows the general webpage that can't sell keyword originally also can utilize the keyword sales advertisement, can solve the method that can't sell keyword on general webpage.Therefore, method of the present invention for the advertiser, can enlarge the marketing scope, and for the user, can enlarge search area, and the user is provided required advertisement, can reach the situation of doulbe-sides' victory.
Description of drawings
For above and other objects of the present invention, feature, advantage and embodiment can be become apparent, appended the description of the drawings is as follows:
Figure 1 shows that the acquisition of AdWords method of the present invention and collect arrangement keyword process flow diagram;
Corresponding advertising flow figure found out in the keyword that Figure 2 shows that the utilization collection arrangement of AdWords method of the present invention.
[primary clustering symbol description]
The 101-104 step
The 201-204 step
Embodiment
The present invention by collect earlier HTTP in the web page address with reference in address (http referrer) with the search keyword and deposit database in, when this web page address of access once more, use and to have collected and to have put in order the corresponding advertisement of each keyword of finishing and all can be presented on the screen and click for the user, but not as tradition, only present the corresponding advertisement of using when this time searched of keyword, and non-ly find out the corresponding advertisement of keyword on the Search engine as only being based upon as the tradition, collect the arrangement keyword under the situation that need not rely on Search engine so the invention provides, also can find out the mode of corresponding advertisement.Therefore, method of the present invention for the advertiser, can enlarge the marketing scope, and for the user, can enlarge search area, and the user is provided required advertisement, therefore can reach the situation of doulbe-sides' victory.
Participation Figure 1 shows that the acquisition of AdWords method of the present invention and collects arrangement keyword process flow diagram.At first import keyword via Search engine step 101 user.That is the user is at Search engine, and for example Yahoo or Google etc. import the product that its desire searches or the keyword of related article.Click and access Search engine are listed a certain web page address relevant with this keyword.
Then in step 102, this web page address of access.
And, can capture the keyword of corresponding link by HTTP with reference to address (HTTP referer) the present invention, and deposit database in step 103.Wherein HTTP is a field of HTTP gauge outfit with reference to the address, be used for representing from where being linked to present webpage, the form of employing be the global resources addressing device (Uniform Resource Locator, URL).In other words, with reference to the address, present webpage can be checked the visitor wherefrom by HTTP.For example, when guest access one webpage, HTTP is the URL of previous webpage with reference to address (referer or referring page).Therefore, this step promptly is the keyword that acquisition one user keys in last web page address.With regard to a web page address, it includes relevant keyword may be not only one, that is the keyword that can search this piece web page address has a plurality of.For example, the A web page address of one piece of introduction " automobile ", its content also may contain " snack " in the route, and therefore, a user uses the keyword of " automobile " or " snack " all can search this A web page address.Therefore, according to step 101, when a user keys in a keyword " automobile " in the webpage of a Search engine, and then step 102 search and access behind this A web page address, in step 103 by HTTP with reference to the address, can know that this user is that webpage from this Search engine is connected to this A web page address, and then the keyword " automobile " imported when just searching this A web page address of acquisition user.And on the other hand, when a user keys in a keyword " snack " in the webpage of a Search engine, same search and access to this A web page address, by HTTP with reference to the address, the keyword of importing when also the fechtable user just searches this A web page address " snack ".In other words, relevant with this web page address keyword comprises " automobile " and " snack ".
In step 104, collect HTTP in each web page interlinkage with reference in address (http referrer) with the search keyword deposit database in and put in order.In one embodiment, for example the keyword that step 103 is captured carries out analysis and arrangement, and connects with corresponding article.
Participation Figure 2 shows that the utilization of AdWords method of the present invention collects the keyword of arrangement and find out corresponding advertising flow figure.The owner buys and sells keyword in step 201.That is general user is when looking for commodity or data, can search the commodity wanted or the abbreviation of data usually, for example: and beauty treatment, just " keyword ", the owner can buy suitable " keyword ".
In step 202, this web page address of user's access, no matter this step sees through Search engine or this web page address of direct access, all can utilize the keyword of collecting arrangement in step 203, finds out corresponding relevant advertisements.In one embodiment, when a user utilizes " automobile " keyword searching and access to this A web page address, since in step 102 to 104 o'clock, comprise " automobile " and " snack " by HTTP with reference to the keyword that address (HTTP referer) captures corresponding this article, that is the keyword that is connected with this web page address comprises " automobile " and " snack ", and therefore the relevant advertisements that is presented at this moment on the screen will comprise " automobile " and " snack ".But not as tradition, only show " automobile " relevant advertisements that Search engine is keyed in.In addition, in another embodiment, when a web page address was once arrived by a plurality of keyword searchings, that is the advertisement of this piece web page address correspondence is a lot, and the present invention can do arrangement with collecting the keyword that comes, and comes the corresponding advertisement of keyword of this appearance of screening, for example: an importance pointer, can put out the high keyword of importance in order, and the relevant advertisement of keyword therewith occur according to the keyword ordering of step 104.That is low, then relevant with this keyword advertisement that is judged as importance after this keyword is through arrangement will can be presented on the final picture.And in another embodiment, also can buy the advertisement that the price decision of keyword presents according to the owner.
At last, in step 204, the user can click its interested advertisement.
Comprehensive above-mentioned institute says, use the advertisement that the present invention presents on screen, the corresponding advertisement of the keyword that uses when non-only this time searched, but when once entering this web page address of access or this web page address of direct access in order to search, the keyword that use is collected after the arrangement comes corresponding advertisement, and no matter general webpage is through Search engine or this web page address of direct access the corresponding advertisement of keyword to be arranged all.Therefore, method of the present invention for the advertiser, can enlarge the marketing scope, and for the user, can enlarge search area, and the user is provided required advertisement.Therefore can reach the situation of doulbe-sides' victory.
Though the present invention discloses as above with embodiment; right its is not in order to qualification the present invention, any person skilled in the art, without departing from the spirit and scope of the present invention; when can being used for a variety of modifications and variations, so protection scope of the present invention is as the criterion when looking the scope that claims define.
Claims (4)
1. a keyword advertisement method is characterized in that, comprises the steps:
Capture HTTP in the web page address with reference in the address with the search key word, wherein each this key word is after search and during this web page address of access, is deposited in database;
Set up the annexation of this web page address and those key words; And
When this web page interlinkage during, present the advertisement of those key word correspondences by access.
2. keyword advertisement method according to claim 1 is characterized in that, also comprises calculating the importance that each those key word occurs.
3. keyword advertisement method according to claim 2 is characterized in that, also comprises:
Set one or more importance index; And
To just the advertisement of correspondence be presented on the screen according to importance index in those key words.
4. keyword advertisement method according to claim 3 is characterized in that, when this web page address of access, presents the advertisement of the key word correspondence of collecting arrangement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010101357253A CN102194187A (en) | 2010-03-10 | 2010-03-10 | Method for providing keyword advertisements by acquiring user intents |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010101357253A CN102194187A (en) | 2010-03-10 | 2010-03-10 | Method for providing keyword advertisements by acquiring user intents |
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| CN102194187A true CN102194187A (en) | 2011-09-21 |
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| CN2010101357253A Pending CN102194187A (en) | 2010-03-10 | 2010-03-10 | Method for providing keyword advertisements by acquiring user intents |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103001954A (en) * | 2012-11-22 | 2013-03-27 | 深圳市共进电子股份有限公司 | Method and system for protecting web server files |
| CN111080369A (en) * | 2019-12-20 | 2020-04-28 | 百度在线网络技术（北京）有限公司 | Advertisement information display method, device, equipment and readable storage medium |
| CN113792230A (en) * | 2021-08-24 | 2021-12-14 | 北京百度网讯科技有限公司 | Service linking method and device, electronic equipment and storage medium |
-
2010
- 2010-03-10 CN CN2010101357253A patent/CN102194187A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103001954A (en) * | 2012-11-22 | 2013-03-27 | 深圳市共进电子股份有限公司 | Method and system for protecting web server files |
| CN103001954B (en) * | 2012-11-22 | 2016-03-09 | 深圳市共进电子股份有限公司 | A kind of web server document protection method and system |
| CN111080369A (en) * | 2019-12-20 | 2020-04-28 | 百度在线网络技术（北京）有限公司 | Advertisement information display method, device, equipment and readable storage medium |
| CN111080369B (en) * | 2019-12-20 | 2023-08-08 | 百度在线网络技术（北京）有限公司 | Advertisement information display method, device, equipment and readable storage medium |
| CN113792230A (en) * | 2021-08-24 | 2021-12-14 | 北京百度网讯科技有限公司 | Service linking method and device, electronic equipment and storage medium |
| CN113792230B (en) * | 2021-08-24 | 2024-04-09 | 北京百度网讯科技有限公司 | Service linking method, device, electronic equipment and storage medium |
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Application publication date: 20110921 |