CN102184175A - Method used for analyzing sex of accessor in network - Google Patents
Method used for analyzing sex of accessor in network Download PDFInfo
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- CN102184175A CN102184175A CN2010105377203A CN201010537720A CN102184175A CN 102184175 A CN102184175 A CN 102184175A CN 2010105377203 A CN2010105377203 A CN 2010105377203A CN 201010537720 A CN201010537720 A CN 201010537720A CN 102184175 A CN102184175 A CN 102184175A
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Abstract
The invention relates to a method used for analyzing the sex of an accessor in a network. The method comprises the following steps of: adding a code into a web site or a client connected with a user terminal; recording the related information of the accessor by using the web site or the client; transmitting the related information of the accessor to an acquisition centre; and analyzing the data and determining the sex of the accessor by using the analysis centre. In the method, a manager of the web site can clearly know the sex of a user by analyzing and comparing user behaviors of the accessor and presenting the processed user behaviors to the manager of the web site, and customize service classes and service items for the user. In addition, the true sex of the user can be known, so the web site manager can optimize the web site thereof more effectively; therefore, the web site manager can position a service object of the web site better.
Description
Technical field
The present invention relates to a kind of internet arena, especially a kind of method that in network, is used to analyze visitor's sex.
Background technology
The internet also is in more hidden state now, the portal management person can not be clear and definite definite visitor's sex, though the visitor can fill in individual's sex when new user registers, it is often opposite with real sex that but the certain user selects, and the portal management person just can't be its subscribed services classification and service item according to user's sex like this.
Summary of the invention
At the weak point that exists in the problems referred to above, the invention provides and a kind ofly can make network management can understand user's authenticity else in network, to be used to analyze the method for visitor's sex.
For achieving the above object, the invention provides a kind of method that in network, is used to analyze visitor's sex, may further comprise the steps:
101, code is added in the website or client that user terminal connects: with code add the Website page bottom＜/body top or be installed in the inside of client;
102, website or client records visitor's relevant information: web page address that the record website caller was visited and the uniqueness of confirming visitor's essential information;
103, the relevant information with the visitor sends to the collection center: visitor's relevant information is all sent to data acquisition center, and data acquisition center carries out visitor's relevant information to send to analytic centre after the data statistics arrangement;
104, analytic centre is by analyzing the sex of determining the visitor to data: analytic centre receives data and sets up user model, obtains visitor's user behavior; User behavior to the visitor carries out lexical analysis, by the attention-degree analysis user interest trend of visitor to content; Visitor's interest trend and good by analysis sex interest trend are compared, thereby analyze visitor's sex.
In step 103, the mode that the JavaScript code of collection center by webpage combines with ajax sends to analytic centre with data.
In step 104, analytic centre can set up new files on each of customers for new visitor.
In step 104, user behavior comprises the time that web page contents that visitor views is crossed and visitor are stopped when browsed web content.
In analytic centre, be provided with the topic database, a plurality of keywords are arranged in the topic database, the key of the web page contents of visitor views and the keyword in the topic database are compared, thereby draw visitor's sex interest trend.
Compared with prior art, the present invention has the following advantages:
The present invention presents to the supvr of website by analysis by visitor's user behavior is analyzed and contrasted after the center processing, make the supvr of website can clearly learn user's sex, and be its subscribed services classification and service item.In addition, owing to can know user's true sex, therefore, and the website that the portal management person can more effective optimization oneself, the person that can make the portal management better locatees the service object of website.
Description of drawings
Fig. 1 is a process flow diagram of the present invention.
Embodiment
As shown in Figure 1, the invention provides a kind of method that in network, is used to analyze visitor's sex, may further comprise the steps:
101, code is added in the website or client that user terminal connects: with code add the Website page bottom＜/body top or be installed in the inside of client;
102, website or client records visitor's relevant information: web page address that the record website caller was visited and the uniqueness of confirming visitor's essential information;
103, the relevant information with the visitor sends to the collection center: visitor's relevant information is all sent to data acquisition center, and data acquisition center carries out visitor's relevant information to send to analytic centre after the data statistics arrangement.The mode that the JavaScript code of collection center by webpage combines with ajax sends to analytic centre with data.
104, analytic centre is by analyzing the sex of determining the visitor to data: analytic centre receives data and sets up user model, obtains visitor's user behavior; User behavior to the visitor carries out lexical analysis, by the attention-degree analysis user interest trend of visitor to content; Visitor's interest trend and good by analysis sex interest trend are compared, thereby analyze visitor's sex.Analytic centre can set up new files on each of customers for new visitor.User behavior comprises the time that web page contents that visitor views is crossed and visitor are stopped when browsed web content.In analytic centre, be provided with the topic database, a plurality of keywords are arranged in the topic database, the key of the web page contents of visitor views and the keyword in the topic database are compared, thereby draw visitor's sex interest trend.For example, if what the visitor checked is the webpage of automotive-type, analytic centre can search as keyword automobile in the topic database so, after finding this keyword of automobile, just the probability of assert the male sex in the user who pays close attention to this class webpage of automobile is bigger, and then the keyword in other websites comprehensively contrasted, thereby the sex of determining the visitor is the male sex.If what the visitor checked is the webpage of toiletries, analytic centre can search as keyword cosmetics in the topic database so, after finding this keyword of cosmetics, just the probability of assert women in the user who pays close attention to this class webpage of cosmetics is bigger, and then the keyword in other websites comprehensively contrasted, thereby the sex of determining the visitor is the women.
The present invention by the data statistics platform with the behavior of all websites of user capture by acquisition server be transferred to the user behavior analysis center analyze with relatively.For the user who visits for the first time, analytic centre will can set up unique user ID for the user, with user's historical data reservation.By the information that a large number of users behavioral data of collect and user browsed the website, user behavior and site information are carried out confluence analysis, thereby analyze user's concrete sex.
Only the above person only is preferred embodiment of the present invention, is familiar with the professional person of this skill such as. after understanding technological means of the present invention, natural energy is changed under instruction of the present invention according to the needs of reality.Therefore all equal variation and modifications of being done according to the present patent application claim once should still belong in the scope that patent of the present invention contains.
Claims (5)
1. a method that is used to analyze visitor's sex in network is characterized in that, may further comprise the steps:
Code is added in the website or client that user terminal connects: with code add the Website page bottom＜/body top or be installed in the inside of client;
Website or client records visitor's relevant information: web page address that the record website caller was visited and the uniqueness of confirming visitor's essential information;
Visitor's relevant information is sent to the collection center: visitor's relevant information is all sent to data acquisition center, and data acquisition center carries out visitor's relevant information to send to analytic centre after the data statistics arrangement;
Analytic centre is by analyzing the sex of determining the visitor to data: analytic centre receives data and sets up user model, obtains visitor's user behavior; User behavior to the visitor carries out lexical analysis, by the attention-degree analysis user interest trend of visitor to content; Visitor's interest trend and good by analysis sex interest trend are compared, thereby analyze visitor's sex.
2. a kind of method that is used to analyze visitor's sex in network as claimed in claim 1 is characterized in that, in step 103, the mode that the JavaScript code of collection center by webpage combines with ajax sends to analytic centre with data.
3. a kind of method that is used to analyze visitor's sex in network as claimed in claim 1 is characterized in that, in step 104, analytic centre can set up new files on each of customers for new visitor.
4. a kind of method that is used to analyze visitor's sex in network as claimed in claim 1 is characterized in that, in step 104, user behavior comprises the time that web page contents that visitor views is crossed and visitor are stopped when browsed web content.
5. a kind of method that in network, is used to analyze visitor's sex as claimed in claim 1, it is characterized in that, in analytic centre, be provided with the topic database, a plurality of keywords are arranged in the topic database, the key of the web page contents of visitor views and the keyword in the topic database are compared, thereby draw visitor's sex interest trend.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105377203A CN102184175A (en) | 2010-11-10 | 2010-11-10 | Method used for analyzing sex of accessor in network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105377203A CN102184175A (en) | 2010-11-10 | 2010-11-10 | Method used for analyzing sex of accessor in network |
Publications (1)
| Publication Number | Publication Date |
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| CN102184175A true CN102184175A (en) | 2011-09-14 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN2010105377203A Pending CN102184175A (en) | 2010-11-10 | 2010-11-10 | Method used for analyzing sex of accessor in network |
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| CN (1) | CN102184175A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2015074540A1 (en) * | 2013-11-20 | 2015-05-28 | 腾讯科技（深圳）有限公司 | Method and apparatus for processing page operation data |
| CN106923908A (en) * | 2015-12-29 | 2017-07-07 | 东洋大学校产学协力团 | Sex watches characteristic analysis system attentively |
-
2010
- 2010-11-10 CN CN2010105377203A patent/CN102184175A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2015074540A1 (en) * | 2013-11-20 | 2015-05-28 | 腾讯科技（深圳）有限公司 | Method and apparatus for processing page operation data |
| US10205792B2 (en) | 2013-11-20 | 2019-02-12 | Tencent Technology (Shenzhen) Company Limited | Method and apparatus for processing page operation data |
| CN106923908A (en) * | 2015-12-29 | 2017-07-07 | 东洋大学校产学协力团 | Sex watches characteristic analysis system attentively |
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Application publication date: 20110914 |