CN102131122B - Method for digital television to display advertisement in play state - Google Patents
Method for digital television to display advertisement in play state Download PDFInfo
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- CN102131122B CN102131122B CN2011100236576A CN201110023657A CN102131122B CN 102131122 B CN102131122 B CN 102131122B CN 2011100236576 A CN2011100236576 A CN 2011100236576A CN 201110023657 A CN201110023657 A CN 201110023657A CN 102131122 B CN102131122 B CN 102131122B
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- 238000000034 method Methods 0.000 title claims abstract description 11
- FGUUSXIOTUKUDN-IBGZPJMESA-N C1(=CC=CC=C1)N1C2=C(NC([C@H](C1)NC=1OC(=NN=1)C1=CC=CC=C1)=O)C=CC=C2 Chemical compound C1(=CC=CC=C1)N1C2=C(NC([C@H](C1)NC=1OC(=NN=1)C1=CC=CC=C1)=O)C=CC=C2 FGUUSXIOTUKUDN-IBGZPJMESA-N 0.000 claims description 4
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Abstract
The invention relates to the field of application of value added services of digital televisions, in particular to a method for the digital television to display an advertisement in a play state. By the method, when the position of a current video window is overlapped with the display position of the advertisement, the video window and the advertisement are not overlapped by regulating the size and position of the video window without influencing the program watching of a user at the same time of normally displaying the advertisement; and after the display of the advertisement is finished, the video window is recovered to an original size and an original position. Therefore, the effect of realizing advertisement display and video play at the same time without influencing each other is achieved; and the method is more favorable for the development and popularization of the value added services of the type.
Description
Technical field
The present invention relates to DTV value-added service application, be specially the method for a kind of DTV display ads under broadcast state.
Background technology
In the DTV value-added service; Advertising service has critical role and effect; But along with the continuous expansion of advertisement indication range and the continuous increase of quantity; Can produce following problem: under the playing programs state, a part of video window is blocked in the advertisement meeting in the demonstration, influences user's normal viewing; Tradition or way commonly used are that advertisement directly is shown on the video window, sometimes in order to increase the display effect of advertisement, also advertisement display background zone is filled with certain color, thoroughly blocked should the zone video pictures, influence user's watch programs.
Summary of the invention
The present invention is just to above technical problem; The size and the position of adjustable video output window are provided; It is not overlapping that video window and advertisement display window are shown, in normal display ads, do not influence the method for a kind of DTV display ads under broadcast state of user's watch programs yet.
Concrete technical scheme of the present invention is following:
The method of a kind of DTV display ads under broadcast state may further comprise the steps:
A. under video broadcasting condition, obtain coordinate and wide height with the recording of video window, be designated as (X0, Y0, W0, H0), execution in step b;
B. obtain and write down the coordinate and the wide height of the advertisement display window that will show, be designated as (X1, Y1, W1, H1), execution in step c;
If c. advertisement display window and video window have the overlapping region, execution in step d; Otherwise execution in step f;
D. video window size is adjusted, if the overlapping region is positioned at the bottom of video window, window coordinates and position be adjusted into (X0, Y0, W0, H0-H1); If the overlapping region is positioned at the top of video window, window coordinates and position be adjusted into (X0, Y0+H1, W0, H0-H1); If the overlapping region is positioned at the left side of video window, window coordinates and position be adjusted into (X0+W1, Y0, W0-W1, H0); If the overlapping region is positioned at the right of video window, window coordinates and position be adjusted into (X0, Y0, W0-W1, H0); According to adjusted video window size display video; Execution in step e;
E. display ads the zone (X1, Y1, W1, H1) in; Execution in step f;
After f. advertisement show to be accomplished, recover video window size and be (X0, Y0, W0, H0).
Described broadcast state just thinks that for as long as the video window on the interface has video system is in broadcast state.
If the position of video window and advertisement display position have the overlapping region, the size and the position of adjustment video output window.
After advertisement showed completion, the video output window reverted to origin-location and wide height.
No matter video output is NTSC or PAL, all can adjust its size and position.
Described ad playing support is the video window convergent-divergent of four positions (single or a plurality of positions simultaneously) up and down.
When the display position of video window position and advertisement had the overlapping region, through the size and the position of adjustment video output window, it was no longer overlapping to reach video window and advertisement demonstration, in normal display ads, is not also influencing user's watch programs; Advertisement shows accomplishes the rear video window restoration to original size and position.
Good effect of the present invention is embodied in: solved under the video broadcasting condition; Because advertisement display position and video window location overlap cause the problem that the user can't normal viewing complete video program; Reaching advertisement demonstration and video playback carries out simultaneously; The effect that is independent of each other more helps the development and the popularization of the type value-added service.
Description of drawings
Fig. 1 is the structural representation of embodiment 1 among the present invention.
Fig. 2 is the structural representation of embodiment 2 among the present invention.
Fig. 3 is the structural representation of embodiment 3 among the present invention.
Fig. 4 is the structural representation of embodiment 4 among the present invention.
Wherein, 1---video window, 2---advertisement display window.
Embodiment
According to Figure of description and specific embodiment the present invention is described further below.
Embodiment one:
Like Fig. 1, coordinate and the wide height of gathering video window are (X0=0, Y0=0, W0=500; H0=500), the coordinate of advertisement display window and wide height are (X1=0, Y1=400, W1=500; H1=100), see from coordinate, the following region overlapping of advertisement display window and video window, need be adjusted into (X0=0 this moment with window coordinates and position; Y0=0, W0=500, H0-H1=400).Display ads the zone (X1, Y1, W1, H1) in; After advertisement show to be accomplished, recover video window size and be (X0, Y0, W0, H0).
Embodiment two:
Like Fig. 2, coordinate and the wide height of gathering video window are (X0=0, Y0=0, W0=500; H0=500), the coordinate of advertisement display window and wide height are (X1=0, Y1=0, W1=500; H1=100), see from coordinate, the top region overlapping of advertisement display window and video window, need be adjusted into (X0=0 this moment with window coordinates and position; Y0+H1=100, W0=500, H0-H1=400); Display ads the zone (X1, Y1, W1, H1) in; After advertisement show to be accomplished, recover video window size and be (X0, Y0, W0, H0).
Embodiment three:
Like Fig. 3, coordinate and the wide height of gathering video window are (X0=0, Y0=0, W0=500; H0=500), the coordinate of advertisement display window and wide height are (X1=0, Y1=0, W1=100; H1=500), see from coordinate, the region overlapping on the left side of advertisement display window and video window, need be adjusted into (X0+W1=100 this moment with window coordinates and position; Y0=0, W0-W1=400, H0=500); Display ads the zone (X1, Y1, W1, H1) in; After advertisement show to be accomplished, recover video window size and be (X0, Y0, W0, H0).
Embodiment four:
Like Fig. 4, coordinate and the wide height of gathering video window be (X0=0, Y0=0, W0=500, H0=500); The coordinate of advertisement display window and wide height are that (W1=100 H1=500), sees from coordinate for X1=400, Y1=0; The region overlapping on the right of advertisement display window and video window, need window coordinates and position be adjusted into this moment (X0=0, Y0=0, W0-W1=400, H0=500); Display ads the zone (X1, Y1, W1, H1) in; After advertisement show to be accomplished, recover video window size and be (X0, Y0, W0, H0).
Embodiment five:
In the scope of STB Region (painting canvas) viewing area, the coordinate of video window and wide height are to appoint
The meaning adjustment, wide like painting canvas is 720 pixels, and height is 576 pixels, and in this zone, the video window position can at will be adjusted, and minimum is wide to be 0 with height, and maximum is wide to be respectively 720 and 576 with height; Whether the size of painting canvas is according to the performance of set-top-box chip and is SD or high definition decision in addition.
When video window and advertisement display window have when overlapping, at first, revise video according to the position of overlapping region
It is through calling the interface function realization that chip provides that position of window and size, concrete modification are carried out; Then at the intrinsic regional display ads of advertisement, can be implemented in the effect that video and advertisement show simultaneously under the same window.
Claims (3)
1. the method for DTV display ads under broadcast state is characterized in that may further comprise the steps:
A. under video broadcasting condition, obtain coordinate and wide height with the recording of video window, be designated as (X0, Y0, W0, H0), execution in step b;
B. obtain and write down the coordinate and the wide height of the advertisement display window that will show, be designated as (X1, Y1, W1, H1), execution in step c;
If c. advertisement display window and video window have the overlapping region, execution in step d; Otherwise execution in step f;
D. video window size is adjusted, if the overlapping region is positioned at the bottom of video window, window coordinates and position be adjusted into (X0, Y0, W0, H0-H1); If the overlapping region is positioned at the top of video window, window coordinates and position be adjusted into (X0, Y0+H1, W0, H0-H1); If the overlapping region is positioned at the left side of video window, window coordinates and position be adjusted into (X0+W1, Y0, W0-W1, H0); If the overlapping region is positioned at the right of video window, window coordinates and position be adjusted into (X0, Y0, W0-W1, H0); According to adjusted video window size display video; Execution in step e;
E. display ads the zone (X1, Y1, W1, H1) in; Execution in step f;
After f. advertisement show to be accomplished, recover video window size and be (X0, Y0, W0, H0).
2. the method for DTV according to claim 1 display ads under broadcast state is characterized in that: described broadcast state just thinks that for as long as the video window on the interface has video system is in broadcast state.
3. the method for DTV according to claim 1 display ads under broadcast state is characterized in that: no matter video output is NTSC or PAL, all can adjust its size and position.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100236576A CN102131122B (en) | 2011-01-21 | 2011-01-21 | Method for digital television to display advertisement in play state |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100236576A CN102131122B (en) | 2011-01-21 | 2011-01-21 | Method for digital television to display advertisement in play state |
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| CN102131122A CN102131122A (en) | 2011-07-20 |
| CN102131122B true CN102131122B (en) | 2012-08-15 |
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| CN2011100236576A Expired - Fee Related CN102131122B (en) | 2011-01-21 | 2011-01-21 | Method for digital television to display advertisement in play state |
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Families Citing this family (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103530074A (en) * | 2012-07-05 | 2014-01-22 | 珠海扬智电子科技有限公司 | Screen display method and system |
| CN103634649A (en) * | 2012-08-20 | 2014-03-12 | 慧视传媒有限公司 | Method and device for combining visual message in the visual signal |
| CN103870256B (en) * | 2012-12-12 | 2017-12-01 | 联想(北京)有限公司 | The method and electronic equipment of information processing |
| CN103237179B (en) * | 2013-04-03 | 2016-09-28 | 广东威创视讯科技股份有限公司 | A kind of combination video window caption presentation method and device |
| CN104469513A (en) * | 2013-09-25 | 2015-03-25 | 联想(北京)有限公司 | Display method and electronic device |
| CN105635786B (en) * | 2014-11-05 | 2019-01-18 | 深圳Tcl数字技术有限公司 | The method and display equipment that advertisement is launched |
| CN105472435A (en) * | 2015-11-24 | 2016-04-06 | 天脉聚源（北京）科技有限公司 | Interactive television system configuration interaction information bearing window method and apparatus thereof |
| CN105898511A (en) * | 2015-12-08 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement display method and device |
| CN106993227B (en) | 2016-01-20 | 2020-01-21 | 腾讯科技（北京）有限公司 | Method and device for information display |
| CN106156292A (en) * | 2016-06-28 | 2016-11-23 | 乐视控股（北京）有限公司 | A kind of method for information display, equipment and server |
| CN106792000A (en) * | 2016-12-09 | 2017-05-31 | 深圳市纽格力科技有限公司 | A kind of advertisement in digital television player method and system |
| CN111949169B (en) * | 2020-06-30 | 2022-05-17 | 北京百度网讯科技有限公司 | Application interface display method and device |
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| JP4062577B2 (en) * | 1997-07-21 | 2008-03-19 | ジェムスター ディベロプメント コーポレイション | System and method for display and recording control interface |
| WO2002039061A1 (en) * | 2000-11-08 | 2002-05-16 | Matsushita Electric Industrial Co., Ltd. | System, navigation method, medium, and information set |
| JP2003304464A (en) * | 2002-03-29 | 2003-10-24 | Jinbao Electron Ind Co Ltd | Method and apparatus for displaying advertisement on tv screen |
| CN201369799Y (en) * | 2009-02-24 | 2009-12-23 | 北京海尔集成电路设计有限公司 | Advertisement insertion equipment in digital television system |
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