CN102063677A - Method for ordering advertising service of digital television - Google Patents
Method for ordering advertising service of digital television Download PDFInfo
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- CN102063677A CN102063677A CN2010105508799A CN201010550879A CN102063677A CN 102063677 A CN102063677 A CN 102063677A CN 2010105508799 A CN2010105508799 A CN 2010105508799A CN 201010550879 A CN201010550879 A CN 201010550879A CN 102063677 A CN102063677 A CN 102063677A
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- digital television
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Abstract
The invention relates to digital television technology, solves the problem that the whole process of the conventional method for ordering advertising service of a digital television consumes long time and is relatively complex, and provides a method for ordering the advertising service of the digital television. The technical scheme is that: an advertisement subscriber edits advertisement contents and a broadcast list according to the network broadcasting condition, detailed advertisement broadcasting lists, and the charging condition of the conventional digital television; a system automatically judges whether the advertisement contents are conflict with the other conventional advertisement contents; and a broadcast, film and television bureau examines and verifies the advertisement contents and judges whether the broadcasting list is normal or not again. The invention has the advantages that the method improves the working efficiency of work staff of the broadcast, film and television bureau and is suitable for advertisement ordering service of the digital television.
Description
Technical field
The present invention relates to digital television techniques, particularly the technology of advertisement in digital television business.
Background technology
Extensive expansion along with Digital Television, the integral translation of Digital Television has been realized in national most of areas now, the business of carrying out on Digital Television also increases thereupon, in original simulated television network, one adds advertising message by station caption machine or film titler, after the Digital Television integral translation, if purchase digital station caption machine etc. again, a large amount of expenses will be dropped into, if and broadcast move about accordingly captions and advertisement picture by the EPG system, be responsible for receiving corresponding information and represent by set-top box, to save this part investment, and also more convenient rationally to the management of these ad contents, for the advertisement order and the management function of EPG system, if method according in the past advertisement in digital television service order, the advertising provider need arrive Radio, Film and Television Administration and propose correspondent advertisement broadcast plan, and whether Radio, Film and Television Administration analyzes existing advertisement broadcast situation has the place of conflicting with the broadcast plan, artificially adds then, update overall flow long and relative complex consuming time.
Summary of the invention
The objective of the invention is to overcome the shortcoming of present advertisement in digital television service order method overall flow length consuming time and relative complex, a kind of advertisement in digital television service order method is provided.
The present invention solves its technical matters, and the technical scheme of employing is that advertisement in digital television service order method is characterized in that, may further comprise the steps:
A. set up advertisement subscriber Website login;
B. the advertisement subscriber registers the relevant information of oneself on advertisement subscriber Website login;
C. Radio, Film and Television Administration examines the relevant information of this advertisement subscriber registration, judges whether to examine to pass through, if not then point out advertisement subscriber registration by audit, if then enter next step;
D. the account of advertisement subscriber access authentication and password;
E. the advertisement subscriber logins this advertisement subscriber Website login, this website provides to the advertisement subscriber and checks that existing digital TV network broadcasts the platform that situation, detailed advertisement are broadcasted inventory, charge situation, and the function of its order record before own of inquiry is provided to the advertisement subscriber;
F. the advertisement subscriber according to the existing digital TV network of checking broadcast situation, inventory, charge situation are broadcasted in detailed advertisement, according to own edit advertisement content, the formulation broadcasting list of needing;
G. this moment, system judged whether this broadcasting list exists and existing other ad contents or the afoul place of digital TV network broadcast slot, if then point out the user to change and get back to the f step, if not then submit to Radio, Film and Television Administration to examine and enter next step;
H. Radio, Film and Television Administration examines according to this ad content, judges whether this ad content is legal, if then enter next step, if not then point out advertisement subscriber ad content illegal, and get back to the f step;
I. Radio, Film and Television Administration judges whether this broadcasting list is normal, if then enter next step, if not then point out advertisement subscriber broadcasting list undesired, and get back to the f step;
J. system is according to ad content and the charge situation calculates the corresponding fund of the required payment of this advertisement subscriber and point out the advertisement subscriber to buy;
K. the advertisement subscriber carries out settlement of transactions by bank interface;
L. system judges whether corresponding fund is closed, if not then point out advertisement subscriber fund not close and return the k step, if then enter next step;
M. order successfully, system generates the advertising message order record automatically according to advertisement subscriber's ad content, broadcasting list and submits to this advertisement subscriber and confirm, automatically it is imported in database if confirm errorless then system;
N. system generates the field data of scheduling information that advertisement is broadcasted automatically according to existing data in the database, is broadcasted by the EPG system.
Concrete, the described relevant information of step b comprises enterprise name, enterprise address, scope of business, contact method, business license copy, contact identity card number, contact addresses, contact person's telephone number, contact person's mailbox.
Further, the described existing digital TV network broadcast situation of step e comprises web channel information, network frequency point information, EPG details, the existing caption information that moves about, existing display advertising information.
Concrete, the described detailed advertisement of step e is broadcasted inventory and is comprised each time period, the respective advertisement information of each channel broadcast and the idle time spot section of each channel.
Further again, the described broadcasting list of step f comprises adline, location advertising, ad content, period channel setting and broadcast cycle.
The invention has the beneficial effects as follows, by above-mentioned advertisement in digital television service order method, broadcast situation by the advertisement subscriber according to existing digital TV network, inventory is broadcasted in detailed advertisement, the charge situation is edit advertisement content and broadcasting list voluntarily, automatically judge whether to conflict mutually with existing other ad contents, Radio, Film and Television Administration only carries out the audit of ad content and judges once more whether broadcasting list is normal, improve the staff's of Radio, Film and Television Administration work efficiency, the adline that the convenient order of advertisement subscriber oneself is needed, period, channel etc., whole flow process is also more transparent, open.
Embodiment
Below in conjunction with embodiment, describe technical scheme of the present invention in detail.
Advertisement in digital television service order method of the present invention is: at first set up advertisement subscriber Website login, the advertisement subscriber registers the relevant information of oneself on advertisement subscriber Website login, Radio, Film and Television Administration examines the relevant information of this advertisement subscriber registration, judge whether to examine and pass through, if not then point out advertisement subscriber registration not by audit, if the then account of advertisement subscriber access authentication and password, the advertisement subscriber logins this advertisement subscriber Website login then, this website provides to the advertisement subscriber and checks that existing digital TV network broadcasts situation, inventory is broadcasted in detailed advertisement, the platform of charge situation, and provide the function of its order record before own of inquiry to the advertisement subscriber, the advertisement subscriber broadcasts situation according to the existing digital TV network of checking, inventory is broadcasted in detailed advertisement, the charge situation, need the edit advertisement content according to oneself, formulate broadcasting list, this moment, system judged whether this broadcasting list exists and existing other ad contents or the afoul place of digital TV network broadcast slot, if then point out the user to change, if not then submit to Radio, Film and Television Administration to examine, Radio, Film and Television Administration examines according to this ad content, judge whether this ad content is legal, advertisement subscriber ad content is illegal to need the advertisement subscriber to edit again if not then point out, if then Radio, Film and Television Administration continues to judge whether this broadcasting list is normal, advertisement subscriber broadcasting list is undesired to need the advertisement subscriber to edit again if not then point out, if then advance according to ad content and the charge situation calculates the corresponding fund of the required payment of this advertisement subscriber and point out the advertisement subscriber to buy, the advertisement subscriber carries out settlement of transactions by bank interface then, system judges whether corresponding fund is closed, need carry out settlement of transactions again if not then point out advertisement subscriber fund not close, order successfully if then point out to the advertisement subscriber, and according to advertisement subscriber's ad content, broadcasting list generates the advertising message order record automatically and submits to this advertisement subscriber and confirm, if confirming errorless then system imports it in database automatically, automatically generate the field data of scheduling information that advertisement is broadcasted according to existing data in the database at last, broadcast by the EPG system.
Embodiment
The existing digital TV network broadcast situation of this example comprises web channel information, network frequency point information, EPG details, the existing caption information that moves about, existing display advertising information etc.
At first set up advertisement subscriber Website login, the advertisement subscriber registers the relevant information of oneself on advertisement subscriber Website login, these relevant informations comprise the information of advertisement subscriber company and contact person's related data, wherein the information of advertisement subscriber company has enterprise name, the enterprise address, scope of business, contact method, business license copy etc., contact person's related data has identification card number, the address, telephone number, mailbox etc., Radio, Film and Television Administration examines the relevant information of this advertisement subscriber registration, judge whether to examine and pass through, if not then point out advertisement subscriber registration not by audit, if the then account of advertisement subscriber access authentication and password, the advertisement subscriber logins this advertisement subscriber Website login then, this website provides to the advertisement subscriber and checks that existing digital TV network broadcasts situation, inventory is broadcasted in detailed advertisement, the platform of charge situation, wherein, existing digital TV network broadcast situation comprises web channel information, the network frequency point information, the EPG details, the existing caption information that moves about, existing display advertising information etc., detailed advertisement is broadcasted inventory and is comprised each time period, the respective advertisement information that each channel broadcasts and the idle time spot section of each channel etc., as section between at a time, certain channel broadcasts certain move about captions advertisement or display advertising, and provide the function of its order record before own of inquiry to the advertisement subscriber, the advertisement subscriber broadcasts situation according to the existing digital TV network of checking, inventory is broadcasted in detailed advertisement, the charge situation, need the edit advertisement content according to oneself, formulate broadcasting list, wherein, broadcasting list comprises adline, location advertising, ad content, period channel setting and broadcast cycle etc., system judges whether this broadcasting list exists and existing other ad contents or the afoul place of digital TV network broadcast slot then, if then point out the user to change, if not then submit to Radio, Film and Television Administration to examine, Radio, Film and Television Administration examines according to this ad content, judge whether this ad content is legal, advertisement subscriber ad content is illegal to need the advertisement subscriber to edit again if not then point out, if then Radio, Film and Television Administration continues to judge whether this broadcasting list is normal, advertisement subscriber broadcasting list is undesired to need the advertisement subscriber to edit again if not then point out, if then advance according to ad content and the charge situation calculates the corresponding fund of the required payment of this advertisement subscriber and point out the advertisement subscriber to buy, the advertisement subscriber carries out settlement of transactions by bank interface then, system judges whether corresponding fund is closed, need carry out settlement of transactions again if not then point out advertisement subscriber fund not close, order successfully if then point out to the advertisement subscriber, and according to advertisement subscriber's ad content, broadcasting list generates the advertising message order record automatically and submits to this advertisement subscriber and confirm, if confirming errorless then system imports it in database automatically, automatically generate the field data of scheduling information that advertisement is broadcasted according to existing data in the database at last, broadcast by the EPG system.
Claims (5)
1. advertisement in digital television service order method is characterized in that, may further comprise the steps:
A. set up advertisement subscriber Website login;
B. the advertisement subscriber registers the relevant information of oneself on advertisement subscriber Website login;
C. Radio, Film and Television Administration examines the relevant information of this advertisement subscriber registration, judges whether to examine to pass through, if not then point out advertisement subscriber registration by audit, if then enter next step;
D. the account of advertisement subscriber access authentication and password;
E. the advertisement subscriber logins this advertisement subscriber Website login, this website provides to the advertisement subscriber and checks that existing digital TV network broadcasts the platform that situation, detailed advertisement are broadcasted inventory, charge situation, and the function of its order record before own of inquiry is provided to the advertisement subscriber;
F. the advertisement subscriber according to the existing digital TV network of checking broadcast situation, inventory, charge situation are broadcasted in detailed advertisement, according to own edit advertisement content, the formulation broadcasting list of needing;
G. this moment, system judged whether this broadcasting list exists and existing other ad contents or the afoul place of digital TV network broadcast slot, if then point out the user to change and get back to the f step, if not then submit to Radio, Film and Television Administration to examine and enter next step;
H. Radio, Film and Television Administration examines according to this ad content, judges whether this ad content is legal, if then enter next step, if not then point out advertisement subscriber ad content illegal, and get back to the f step;
I. Radio, Film and Television Administration judges whether this broadcasting list is normal, if then enter next step, if not then point out advertisement subscriber broadcasting list undesired, and get back to the f step;
J. system is according to ad content and the charge situation calculates the corresponding fund of the required payment of this advertisement subscriber and point out the advertisement subscriber to buy;
K. the advertisement subscriber carries out settlement of transactions by bank interface;
L. system judges whether corresponding fund is closed, if not then point out advertisement subscriber fund not close and return the k step, if then enter next step;
M. order successfully, system generates the advertising message order record automatically according to advertisement subscriber's ad content, broadcasting list and submits to this advertisement subscriber and confirm, automatically it is imported in database if confirm errorless then system;
N. system generates the field data of scheduling information that advertisement is broadcasted automatically according to existing data in the database, is broadcasted by the EPG system.
2. according to the described advertisement in digital television service order of claim 1 method, it is characterized in that, the described relevant information of step b comprises enterprise name, enterprise address, scope of business, contact method, business license copy, contact identity card number, contact addresses, contact person's telephone number, contact person's mailbox.
3. according to the described advertisement in digital television service order of claim 1 method, it is characterized in that the described existing digital TV network broadcast situation of step e comprises web channel information, network frequency point information, EPG details, the existing caption information that moves about, existing display advertising information.
4. according to the described advertisement in digital television service order of claim 1 method, it is characterized in that the described detailed advertisement of step e is broadcasted inventory and comprised each time period, the respective advertisement information of each channel broadcast and the idle time spot section of each channel.
5. according to claim 1 or 2 or 3 or 4 described advertisement in digital television service order methods, it is characterized in that the described broadcasting list of step f comprises adline, location advertising, ad content, period channel setting and broadcast cycle.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105508799A CN102063677A (en) | 2010-11-19 | 2010-11-19 | Method for ordering advertising service of digital television |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105508799A CN102063677A (en) | 2010-11-19 | 2010-11-19 | Method for ordering advertising service of digital television |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102063677A true CN102063677A (en) | 2011-05-18 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010105508799A Pending CN102063677A (en) | 2010-11-19 | 2010-11-19 | Method for ordering advertising service of digital television |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102063677A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103034712A (en) * | 2012-12-11 | 2013-04-10 | 肇庆新奥燃气有限公司 | Ordering and inquiring method and system of natural gas service based on online business hall |
| CN107871173A (en) * | 2016-09-27 | 2018-04-03 | 夏普株式会社 | Content management device, content display system and contents booking method |
| CN108965991A (en) * | 2018-07-27 | 2018-12-07 | 深圳Tcl新技术有限公司 | Verification method and system, terminal device, the storage medium of program ordering state |
-
2010
- 2010-11-19 CN CN2010105508799A patent/CN102063677A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103034712A (en) * | 2012-12-11 | 2013-04-10 | 肇庆新奥燃气有限公司 | Ordering and inquiring method and system of natural gas service based on online business hall |
| CN107871173A (en) * | 2016-09-27 | 2018-04-03 | 夏普株式会社 | Content management device, content display system and contents booking method |
| CN108965991A (en) * | 2018-07-27 | 2018-12-07 | 深圳Tcl新技术有限公司 | Verification method and system, terminal device, the storage medium of program ordering state |
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Application publication date: 20110518 |