CN101933038A - System and method for targeted recommendations using social gaming networks - Google Patents

System and method for targeted recommendations using social gaming networks Download PDF

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Publication number
CN101933038A
CN101933038A CN2008801261482A CN200880126148A CN101933038A CN 101933038 A CN101933038 A CN 101933038A CN 2008801261482 A CN2008801261482 A CN 2008801261482A CN 200880126148 A CN200880126148 A CN 200880126148A CN 101933038 A CN101933038 A CN 101933038A
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China
Prior art keywords
user
recommendation
data
game
method according
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CN2008801261482A
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Chinese (zh)
Inventor
P·马图尔
S·乔德里
S·克里希纳莫泽瑞
T·L·米歇尔
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微软公司
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Priority to US12/023,944 priority Critical patent/US20090197681A1/en
Priority to US12/023,944 priority
Application filed by 微软公司 filed Critical 微软公司
Priority to PCT/US2008/088432 priority patent/WO2009099496A1/en
Publication of CN101933038A publication Critical patent/CN101933038A/en

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Classifications

    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70Game security or game management aspects
    • A63F13/79Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
    • A63F13/795Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories for finding other players; for building a team; for providing a buddy list
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/12Video games, i.e. games using an electronically generated display having two or more dimensions involving interaction between a plurality of game devices, e.g. transmisison or distribution systems
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/85Providing additional services to players
    • A63F13/87Communicating with other players during game play, e.g. by e-mail or chat
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07FCOIN-FREED OR LIKE APPARATUS
    • G07F17/00Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports or amusements, e.g. casino games, online gambling or betting
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07FCOIN-FREED OR LIKE APPARATUS
    • G07F17/00Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports or amusements, e.g. casino games, online gambling or betting
    • G07F17/3202Hardware aspects of a gaming system, e.g. components, construction, architecture thereof
    • G07F17/3223Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07FCOIN-FREED OR LIKE APPARATUS
    • G07F17/00Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports or amusements, e.g. casino games, online gambling or betting
    • G07F17/326Game play aspects of gaming systems
    • G07F17/3272Games involving multiple players
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5506Details of game data or player data management using advertisements
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/552Details of game data or player data management for downloading to client devices, e.g. using OS version, hardware or software profile of the client device
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5526Game data structure
    • A63F2300/5533Game data structure using program state or machine event data, e.g. server keeps track of the state of multiple players on in a multiple player game
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5546Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history
    • A63F2300/556Player lists, e.g. online players, buddy list, black list
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55Details of game data or player data management
    • A63F2300/5546Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history
    • A63F2300/5566Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history by matching opponents or finding partners to build a team, e.g. by skill level, geographical area, background, play style
    • AHUMAN NECESSITIES
    • A63SPORTS; GAMES; AMUSEMENTS
    • A63FCARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/57Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers details of game services offered to the player
    • A63F2300/572Communication between players during game play of non game information, e.g. e-mail, chat, file transfer, streaming of audio and streaming of video

Abstract

Systems, methods and computer readable media are disclosed for targeting a recommendation to a first user of an online multi-player gaming environment based on tracked data of a second user with which the first user has a relationship on the online multi-player gaming environment. In addition to the general system, methods and computer readable medium for such recommendations, the recommendations can be further refined by incorporating information about the first user, including how the user accesses the online multi-player gaming environment.

Description

用于使用社交游戏网络做出有目标的推荐的系统和方法 Systems and methods for using social gaming network to make targeted recommendations

[0001] 发明背景 [0001] Background of the Invention

[0002] 诸如XBOX LIVE®服务(华盛顿州雷蒙德市,微软公司)等用于视频游戏的在线多玩家服务允许游戏者在世界的任何地点彼此一起玩游戏或进行对抗游戏。 Online [0002] such as XBOX LIVE® service (Redmond, Washington, Microsoft) and other multi-player for video game service allows a player to play a game or games anywhere in the world against each other. 在线多玩家服务使用户能够在该游戏服务内彼此进行交互。 Multi-player online service allows users to interact with each other within the gaming service.

[0003] 电子商务系统努力将用户连接到该用户可能感兴趣的项目和/或服务。 [0003] e-commerce systems strive to connect users to the project and / or services that may be of interest to the user. 例如,电子商务系统可以向用户呈现推荐、建议、相关项目和/或服务等。 For example, the e-commerce system may present the user with recommendations, suggestions, and other related projects and / or services. 还可以向用户示出与正在查看的项目或服务相类似的上下文广告。 You may also be shown with the item or service you are viewing similar contextual ads to users.

[0004] 这些电子商务系统一般基于用户的购买/查看历史、其他人在该站点上进行的购买的聚类、陌生人对该用户做出的推荐等来做出推荐。 [0004] These systems are generally based on the user's e-commerce purchase / viewing history, clustering purchase other person on that site, a stranger to the recommendation made by the user, etc. to make a recommendation. 然而,这些传统推荐技术没有充分利用在线多玩家游戏服务的环境中可用的、捕捉在该在线多玩家游戏服务内形成的自然社交网络的各方面的独特信息。 However, these conventional techniques do not recommend full advantage of online multiplayer gaming service environment available, to capture unique information on all aspects of the natural form of social networking in the online multiplayer gaming service. 有目标的推荐的技术可以通过充分利用关于志趣相投用户的关系的这一独特信息来改进。 Targeted recommended techniques can be improved by taking advantage of this unique information on the relationship of like-minded users.

[0005] 发明概述 [0005] Summary of the Invention

[0006] 所公开的方法和系统充分利用用户在在线多玩家游戏环境中的偏好和这些用户之间的自然社交网络关系来提供推荐,如电子商务推荐。 [0006] The disclosed methods and systems take full advantage of the natural relationship between the social network user preferences in an online multi-player game environment and provide recommendations to these users, such as e-commerce recommendation. 为了说明,第一用户和第二用户可以连接到在线多玩家游戏环境。 To illustrate, the first and second users can connect to online multiplayer gaming environment. 一旦连接,则用户可以与该游戏环境进行交互和/或在该游戏环境内彼此交互。 Once connected, the user may interact and / or interact with each other in the gaming environment in the gaming environment.

[0007] 可以跟踪指示第一用户和第二用户之间的关系的活动。 [0007] A track may indicate a relationship between the activities of the first and second users. 该活动可以指示第一用户和第二用户之间在该在线多玩家游戏环境内的交互。 The event may indicate the interaction between the first and second users within the online multi-player game environment. 例如,第一用户和第二用户可一起玩游戏,可在游戏环境内将彼此列为朋友,可参与游戏环境中的公共在线聊天等。 For example, the first and second users can play games together, may be in the game environment will be listed as friends with each other, can participate in the online gaming environment in the public chat. 用户可以彼此传送游戏数据,可以玩同一游戏的同一实例,可以彼此传送文本、音频或视频通信,等等。 Users can transmit game data to each other, the same instance can play the same game, you can transmit text, audio or video communications, and the like with each other.

[0008] 可以接收第二用户的电子商务偏好。 [0008] The user may receive a second e-commerce preferences. 该电子商务偏好可以与第二用户购买和/或使用的产品和/或服务相关联。 The e-commerce can be purchased with the second user preference and / or use of the products and / or services associated. 例如,该电子商务偏好可以与第二用户在该游戏环境中经常玩的游戏相关联。 For example, the e-commerce preferences can be associated with a second user used to play in the game environment game.

[0009] 可以使用第一和第二用户之间的活动以及第二用户的电子商务偏好来确定对于第一用户的推荐。 [0009] Activity may be used between the first and second users and a second user preferences to determine the recommended e-commerce for the first user. 可以用与第一用户的访问设备兼容的格式将该推荐发送到第一用户。 May be compatible with the first format of the user access device transmits the recommendation to the first user. 例如,访问设备可包括游戏控制台,且推荐可包括到所推荐产品的链接,如游戏环境内的可下载游戏。 For example, the access device can include a game console, and the recommendation may include links to recommended products, such as downloadable games within the game environment.

[0010] 因为第一用户和第二用户可具有在线多玩家游戏环境的自然社交网络内的已建立关系,所以他们更可能具有共同的兴趣、爱好、信仰、价值观等。 [0010] Because the first and second users may have already established relationships online multi-player social network games in the natural environment, so they are more likely to have common interests, hobbies, beliefs, values, and so on. 因此,基于第二用户的偏好的推荐更可能与第一用户更加相关,且更可能在将第一用户与所需产品和/或服务进行连接时更有效。 Therefore, based on the recommendation of the second user preference is more likely to be more associated with the first user, and more likely to be more effective when the first user with the desired product and / or service to connect.

[0011] 以上是概述,并且因此必要地包含细节的简化、一般化及省略。 [0011] The foregoing is a summary and thus contains, by necessity simplifications, generalizations and omissions. 本领域技术人员将明白,本概述只是说明性的并且决不旨在是限制性的。 Those skilled in the art will appreciate that the summary is illustrative only and in no way intended to be limiting.

[0012] 附图简述 [0012] BRIEF DESCRIPTION

[0013] 参考附图进一步描述根据本说明书的用于基于用户的行为和社交网络经由计算机化游戏环境向在线多玩家游戏服务的用户做出推荐的系统、方法、以及计算机可读介质, 附图中: [0013] further described with reference to the accompanying drawings making recommendations based on the user system based on the present specification, the user's behavior and social networking services to the online multi-player game via the computerized gaming environment, methods, and computer readable media, the drawings in:

[0014] 图1示出用于基于对社交在线多玩家游戏网络的使用向用户提供有目标的推荐的示例系统。 [0014] FIG 1 illustrates an example system based on the use of social online multi-player gaming network provides recommendations to the user's goals.

[0015] 图2示出用于基于对社交在线多玩家游戏网络的使用向用户提供有目标的推荐的示例系统。 [0015] FIG 2 illustrates an example system based on the use of social online multi-player gaming network provides recommendations to the user's goals.

[0016] 图3示出用于基于对社交在线多玩家游戏网络的使用向用户提供有目标的推荐的示例操作过程。 [0016] FIG. 3 illustrates an example of the operation procedure based on the use of social online multi-player gaming network provides recommendations to the user's goals.

[0017] 图4是适用于基于对社交在线多玩家游戏网络的使用向用户提供有目标的推荐的示例性计算机网络环境的框图。 [0017] FIG. 4 is applicable to exemplary computer network environment based on the use of social multi-player online gaming network to provide targeted recommendations to the user of the block diagram.

[0018] 图5是示出可以包括在该计算机网络环境中的示例游戏控制台的框图。 [0018] FIG. 5 is a block diagram illustrating the computer game console may include network environment.

[0019] 图6是可以包括在该计算机网络环境中的示例计算环境的框图。 [0019] FIG. 6 is a block diagram of an exemplary computing environment in the computer network environment may include.

[0020] 图7示出处理器的一个实施例的框图。 [0020] FIG. 7 shows a block diagram of the processor of FIG. [0021 ] 说明性实施例的详细描述 [0021] Detailed description of illustrative embodiments

[0022] 在以下描述和附图中阐明了某些具体细节以提供对各实施例的全面理解。 [0022] Certain specific details are set forth in the following description and figures to provide a thorough understanding of the various embodiments. 相关领域的普通技术人员可以理解,他们可以无需以下描述的细节中的一个或多个而实现其他实施例。 One of ordinary skill in the relevant art will be appreciated, they may not need the following detailed description of one or more other embodiments implemented. 尽管在以下公开中参考了步骤和序列来描述各种方法,但是如此的描述是为了提供本发明的各实施例的清楚实现,且步骤以及步骤序列不应被认为是必需的。 Although described with reference to steps and sequences in the following disclosure to describe various methods, but such description of the present invention to provide a clear implementation of various embodiments, and the steps and sequences of steps it should not be considered essential. 图1、图2和图4-7示出其中可以执行各操作过程的操作环境。 Figures 1, 2 and 4-7 illustrate operating environment which may be performed during operation. 图3描绘示例操作过程。 3 depicts an example process operation.

[0023] 图1示出使用在线多玩家游戏环境100内的社交网络中的数据来做出推荐122。 [0023] FIG 1 illustrates the use of multi-player online social network data 100 in the gaming environment 122 to make recommendations. 该系统包括将游戏服务器102、电子商务服务器104、推荐服务器106、第一用户的访问设备112、以及第二用户的访问设备116链接在一起的计算网络108。 The system 102 includes a commerce server 104, the recommendation server 106, a first user's access device 112, and a second user device 116 to access the computing network 108 linked game server. 游戏服务器102、电子商务服务器104、以及推荐服务器106可以存在于一个物理计算设备或多个计算设备上。 The game server 102, e-commerce server 104, and the recommendation server 106 may be present on the computing device to one or more physical computing devices. 同样, 在线多玩家游戏环境可包括单个计算服务器或联网在一起的多个这样的服务器。 Similarly, online multi-player gaming environment may include single or multiple computing servers such servers networked together.

[0024] 访问设备112、114是用户110、114可以用来连接到在线多玩家游戏环境100的计算设备。 [0024] user access device 112, 114, 110, 114 can be used to connect to online multiplayer gaming environment computing device 100. 这可包括专用视频游戏控制台、被配置成在线玩游戏的通用计算机、被配置成玩简单游戏的便携式数字媒体播放器、被配置成玩简单游戏的蜂窝电话或个人数据助理,等等。 This may include dedicated video game console, a general-purpose computer is configured to play online games, configured for playing a simple game of portable digital media player configured cellular telephone or personal data assistants play simple games, and so on. 通过访问数据112、116,用户110、114能够访问在线多玩家游戏环境100并能在其上参与活动。 By accessing data 112, 116, 110, 114 users can access the online multi-player gaming environment on its 100 and can participate in activities.

[0025] 在线多玩家游戏环境100是包括使用户能够彼此交互的服务的环境。 [0025] 100 online multi-player gaming environment including environmental services enable users to interact with each other. 例如,用户可以与另一用户一起玩游戏或进行对抗游戏,经由音频、视频和文本与另一用户聊天(实时和异步地),张贴到消息板,观看音频或视频、和以其他方式参与该服务所提供的服务。 For example, the user can play the game together with another user or against the game, via audio, video and text chat with another user (real-time and asynchronously), post to message boards, audio or watch the video, and otherwise participate in the services offered. 作为用户经由该环境进行交互的结果,可以形成社交网络。 As a result of a user interaction via the environment, the social network can be formed. 社交网络是由被一个或多个特定类型的相互依赖性所绑定的节点(一般是个人或组织)组成的社交结构,这些相互依赖性诸如价值观、洞察力、观念、金融交易、朋友、亲属关系、厌恶、冲突、贸易、以及web链接等。 The social network is a social structure consisting of nodes (generally individuals or organizations) are bound interdependence of one or more particular type of composition, such as the values ​​of these interdependencies, insight, ideas, financial transactions, friends, relatives relations, dislike, conflict, trade, and web links. 这些网络连接可以是显式的,如在两个用户将彼此添加到服务器所保持的“朋友”列表中时,或是隐式的,如在两个用户张贴到同一消息板但却未显式地将他们的消息定向到彼此时。 The network connection may be explicit, such as each other are added in two users to the server held "friend" list, or implicit, such as a message board posting but not to the same two users explicitly to their messages directed to the other.

[0026] 在线多玩家游戏环境的一个组件可以是电子商务服务器104。 [0026] online multi-player game environment is a component may be e-commerce server 104. 这提供了允许用户搜索、了解、和购买项目的功能。 This provides allows users to search, understand, and purchasing functions of the project. 项目可以是整个游戏、游戏的附加内容,如玩的新地图、视频内容、音乐等。 Project may be the entire game, the game's additional content, such as playing the new maps, video content, music and so on. 购买项目的功能包括与金融机构进行接口以转账来支付购买的功能。 Features include purchases of interfacing with financial institutions in order to transfer the function to pay for purchases. 电子商务服务器可以是与在线多玩家游戏环境分开的web服务器。 E-commerce server may be a multi-player online gaming environments separate web server.

[0027] 在线多玩家游戏环境的另一个组件可以是游戏服务器102。 [0027] multi-player online gaming environments Another component may be a game server 102. 这一游戏服务器可以允许用户寻找玩同一游戏的其他用户,彼此建立游戏实例,并允许共同玩该游戏。 The game server may allow users to find other users to play the same game, another example of the establishment of the game and allow the game to play together. 游戏服务器还跟踪诸如用户的高分、游戏中的最佳用户、联赛游戏、以及一用户对抗另一用户的记录等事情。 Game Server also tracks things such as the user's score, the best user games, league games, as well as a user against another user's records. 在一个实施例中,游戏服务器帮助用户寻找一起玩游戏的其他用户,根据所选参数启动游戏,并随后在游戏发生时监视玩家之间的所有通信。 In one embodiment, the game server to help users find other users to play games together to start the game based on the selected parameter, and then monitors all communication between the players in the game occurs. 在另一实施例中,游戏服务器帮助用户寻找一起玩游戏的其他用户,根据所选参数启动游戏,并且随后用户在玩游戏期间独立于游戏服务器来通信。 In another embodiment, the game server to help users find other users to play games together to start the game based on the selected parameter, and then the user is playing the game server during the game independent of the communication.

[0028] 第二用户的电子商务活动或偏好可包括第二用户所搜索的项目、第二用户查看了其细节的项目、第二用户已评级的项目、第二用户阅读了其评论的项目、以及第二用户购买的项目。 [0028] The second user's e-commerce activities or preferences may include a second project users search, the second user to view the details of their project, the second user has rated the project, its second reading user reviews of the project, and a second user to purchase the item. 指示第一用户的在线活动的数据可包括第一用户玩的游戏、第一用户观看的视频、 第一用户购买的内容、第一用户使用的服务、以及第一用户的优选语言。 Data indicating that the first user's online activity may include a first user to play the game, the first users to watch video content purchased by the user first, service first used by the user, and the user's preferred language first. 指示第二用户的偏好的数据可包括第二用户玩的游戏、第二用户观看的视频、第二用户购买的内容、第二用户使用的服务、以及第二用户的优选语言。 Preference data indicating the second user may include a second user to play games, watch video of the second user, the second user to purchase content, the service used by the second user, and the user's preferred language second.

[0029] 推荐服务器106可以取得从第一用户的访问设备112提取的指示第一用户的在线活动的数据118以及从第二用户的访问设备116提取的指示第二用户的偏好的数据120,来确定随后被发送给第一用户的推荐112。 [0029] The recommendation server 106 can obtain data indicating the online activity from 112 to extract a first user access device 118 of the first user and the preferences of the user data indicates a second 116 extracted from the second user device 120 access to determination is then sent to a first user 112 recommendation. 推荐服务器取得这一数据并从中确定推荐,该推荐包括该服务所提供的第一用户可能感兴趣的项目。 Recommended server takes this data and to determine recommendation, the recommendation project includes the first user of the services provided may be of interest. 该推荐可包括要添加到朋友列表的朋友、要观看的视频、要听的歌曲、要玩的游戏、要参与的竞赛、要订阅的组、以及要进行对抗游戏的对手。 This may include a recommendation to add a friend to your friends list, you want to watch videos, listen to songs, to play games, to participate in the contest, to subscribe to the group, and the game against opponents to be. 例如,推荐服务器可以取得第一用户的朋友列表和该朋友列表上的许多用户都下载了新游戏的数据来向第一用户作出对该新游戏的推荐。 For example, the recommendation server may acquire the first user's friends list, and many users on the list of the friends have downloaded a new game data to make recommendations for the new game to the first user.

[0030] 图2示出用于基于对社交在线多玩家游戏环境的使用向用户提供有目标的推荐的示例系统。 [0030] FIG 2 illustrates an example system based on the use of social online multiplayer gaming environment provides recommendations to the user's goals. 推荐服务器200可以在通用计算设备上实现,或在联网在一起的多个通用计算设备上实现。 Recommendation server 200 may be implemented on a general purpose computing device, or more general purpose networked together implemented on a computing device. 该服务器可包括存储第一用户在使用在线多玩家游戏环境时的活动的第一数据的存储器。 The server may include a memory storing a first user data in the first activity when using online multi-player gaming environment. 该数据可以指示第一用户与第二用户之间的关系。 The data may indicate the relationship between the first user and the second user. 该存储器还可存储指示第二用户的偏好的第二数据。 The memory may also store data indicative of a second preference of the second user. 该服务器还可包括可基于第一数据和第二数据来确定推荐并将该推荐发送给第一用户的处理器。 The server may further include a first and second data based on the determined recommended to the recommendation and the user sent to the first processor.

[0031] 与推荐服务器200 —起存在的有与第一用户的访问设备202的双向通信链路,其可以是在线多玩家游戏环境的一个组件。 [0031] and the recommended server 200-- has existed since the first user's access device 202 is a two-way communication link, which may be a component of multi-player online gaming environments. 这一设备可包括游戏控制台、蜂窝电话、个人数字助理、通用计算机、以及能够玩简单游戏的便携式数字音乐播放器。 The device may include a gaming console, cellular phone, personal digital assistant, a general purpose computer, and the ability to play a simple game of portable digital music players.

[0032] 在与在线多玩家游戏环境进行交互时,用户将传达被行为数据收集组件204收集的行为数据。 [0032] when interacting with the online multi-player game environment, the user behavior data is communicated 204 to collect behavioral data collection component. 这一行为数据可以是第一用户传达给环境的整体信息,如用户查看了该环境的哪些部分、用户观看了哪些视频、以及用户玩了哪些游戏。 This behavior may be the first user data communicated to the whole information environment, as users see which parts of the environment, which users watch videos, and play what games users. 该行为数据还可以是电子商务行为。 The behavioral data can also be e-commerce behavior.

[0033] 该行为数据随后从行为数据收集组件发送到行为数据净化和聚集组件206。 [0033] The behavior data is then transmitted from the data collection component to conduct purification behavioral data 206 and the aggregation component. 这一组件可以确定数据的哪一部分对于做出推荐是有价值的,并只传递该数据。 This component can determine which part of the data to make a recommendation is valuable, and only transfer the data to. 例如,在一个实施例中,知道用户查看环境的特定部分花了多少时间对于做出推荐是没有用的,只需知道用户查看了该特定部分即可。 For example, in one embodiment, to know the user's viewing environment specific parts of how long it took to make a recommendation is of no use, users only need to know the specific portion can be viewed. 在这种情况下,行为数据净化和聚集组件可从该数据传递关于用户查看了哪些部分的信息,而不传递用户查看每一部分所花的时间。 In this case, data cleansing and aggregation component behavior can be passed from user to view the data on which parts of the information, without passing the user to view time spent in each section.

[0034] 行为数据净化和聚集组件随后将净化数据发送到数据分析和推断引擎214。 [0034] Purification and behavioral data aggregation component then sends the data to the data analysis and purification inference engine 214. 该引擎采用这一信息连同来自用户数据库208、项目数据库210以及游戏数据库的信息来向项目数据库中的每一项目分配相对权重,其中相对权重表示第一用户对该项目感兴趣的可能性。 The engine uses this information together, the game item database and information from the user database 210 to database 208 relative weights assigned to each of the items in the project database, which represents the relative weight of the user the possibility of a first item of interest. 用户数据库208可包括用户集合,从而记录哪些用户与第一用户有关系和这一关系的性质,以及每一用户关于各项目的偏好。 The user database 208 may include a set of users, which user to record a first user relationship and the nature of this relationship, and each of the object on the user preferences. 项目数据库210可包括推荐服务器所提供的项目集合,如游戏、视频、歌曲、要作为朋友的用户、以及游戏的补充内容,以及描述每一项目的信息,如标题、描述性文本、以及预览。 Project database server 210 may include a recommended project provided a collection, such as games, videos, songs, to the user as a friend, as well as supplemental content of the game, and a description of each item of information, such as title, descriptive text, and preview. 游戏数据库可包括可在该在线多玩家游戏环境上玩的游戏的列表,并且还包括可以下载到访问设备并独立于该环境来玩的游戏。 Game database may include a list of games that can be played on the online multi-player game environment, and also includes access to the device can be downloaded to and independent of the environment play a game.

[0035] 数据分析和推断引擎214随后将其加权结果发送到推荐组件216。 [0035] Data analysis and inference engine 214 then sends the result to the weighted recommendation component 216. 推荐组件取得该信息,连同用户数据库208、项目数据库210、以及游戏数据库212,并可使用这一信息来确定经由第一用户访问设备202返回给第一用户的推荐项目。 Recommendation component acquires the information, along with the user database 208, item database 210, and a game database 212, and may use this information to determine the user via a first access device 202 is returned to the first user's recommended items. 在一个实施例中,推荐组件可以向第一用户返回第一用户最可能需要的项目。 In one embodiment, the recommendation component may return items most likely to require the first user to the first user. 在另一实施例中,推荐组件可以向第一用户返回包括该用户可能感兴趣的那些项目的多个项目。 In another embodiment, the recommendation component may be returned to the first user comprises a plurality of items to those items that the user may be interested. 例如,推荐可包括用于购买该项目的链接、关于该项目的描述性文本、该项目的标题、该项目的预览、该项目的评论、以及该项目本身(在适当时)。 For example, the recommendation may include a link to purchase the item, descriptive text about the project, title of the item, a preview of the project, review the project, and the project itself (where appropriate).

[0036] 图3示出用于基于对社交在线多玩家游戏网络的使用向用户提供有目标的推荐的示例操作流程。 [0036] FIG. 3 shows an example of the operation flow based on the use of social online multi-player gaming network provides recommendations to the user's goals. 本领域技术人员将注意到,所公开的过程是说明性的并且构想了不同的实现。 Those skilled in the art will note that the disclosed process are contemplated and are illustrative of different implementations.

[0037] 在300,该过程流程开始。 [0037] In 300, the process flow starts. 该过程可以例如响应于确定第一用户正在使用在线多玩家游戏服务而被触发。 The process can, for example, in response to determining that the first user is using an online multiplayer gaming service is triggered.

[0038] 在302,可以跟踪第一用户在在线多玩家游戏环境内的活动。 [0038] 302, users can track activity in the first in the online multi-player game environment. 该活动可包括登录到在线多玩家游戏环境从而选择要玩的游戏的各方面,如要玩的游戏地图和/或等级。 The activities may include logging into the online multi-player game environment in order to select the various aspects of the game to play such a game to play maps and / or grade. 该活动可包括选择修改游戏的特征,如音乐、游戏选项、难度等级,等等。 The activities may include selecting modify the game's features, such as music, game options, difficulty levels, and so on. 该活动可包括与在线多玩家游戏环境的其他用户进行交互的操作。 The activities may include operations interact with other users online multi-player game environment. 例如,该活动可包括在线聊天、协作游戏、消息张贴,等等。 For example, the activities may include online chat, collaborative games, posting messages, and so on.

[0039] 该活动可以指示第一用户与第二用户之间的关系。 [0039] The event may indicate a relationship between the first user and the second user. 例如,第一用户和第二用户可以在一在线比赛中彼此一起玩游戏。 For example, the first and second users can play the game in an online game together with each other. 第一和第二用户可以彼此聊天。 The first and second users can chat with each other. 第一和第二用户可以共同与其他用户玩游戏。 The first and second user can work together to play games with other users. 第一和第二用户可以具有类似的游戏选项和/或难度等级。 The first and second user may have a similar game options and / or the level of difficulty. 第一和第二用户可以是同一在线组或队伍的一部分。 The first and second user can be part of the same group or team online.

[0040] 在一实施例中,该活动可包括玩第一和第二用户一起玩或彼此对抗玩的游戏。 [0040] In one embodiment, the activity may include playing a first and a second user to play with or against each other to play the game. 该活动可包括第一用户和第二用户之间的直接音频、视频和文本通信。 The activity may include audio directly between the first and second users, video and text communications. 该活动可包括与共同朋友的交互。 The activities may include interaction with mutual friends. 该活动可包括呈现第一用户和第二用户两者所共用的视频、音乐、消息板等。 The activity may include presenting both a first and second users common to video, music, message board or the like.

[0041] 跟踪可包括将关于该活动的数据存储在数据库中。 [0041] The tracking may be included in a database storing data regarding the event. 该存储可包括过滤关于该活动的数据以使得该数据指示第一用户和第二用户之间的交互。 The memory may include filtering data about the activity such that the data indicative of interaction between the first and second users.

[0042] 第一用户和第二用户之间的交互可包括显式交互。 [0042] The interaction between the first and second users may include explicit interaction. 例如,这两个用户可将彼此添加到他们各自的朋友列表,可以一起或彼此对抗来玩游戏,可以张贴到消息板上的同一线程,和/或可以彼此直接对话,如通过即时消息收发、音频、和/或视频聊天。 For example, two users can add each other to their own friends list, or you can play the game together against each other, you can post the same thread message boards, and / or can talk directly to each other, such as through instant messaging, audio and / or video chat. 第一用户和第二用户之间的交互也可以是隐式的关系。 Interaction between the first and second users may also be implicit relationship. 例如,他们可以共享共同的朋友,玩了同一游戏, 观看了同一视频,从同一时区登录,共享默认语言偏好,或对某一事物评了同一等级。 For example, they may share a common friend, playing the same game, watch the same video, log in from the same time zone, the default language preference share, or comment on a thing of the same rank.

[0043] 第一用户和第二之间的交互可以实时发生,如在音频或视频聊天会话期间或一起玩游戏时,或异步地发生,如在第一用户张贴到消息板而第二用户未使用该环境并且第二用户稍后在该消息板上进行响应而第一用户未使用该环境时。 [0043] The interaction between the first and second user may occur in real time, such as when playing games or with audio or video during a chat session, or asynchronously occurs, as in the first user to post a message board and a second user is not the use of the environment and the second user responds to the message later, while the first plate of the user environment when not in use.

[0044] 在304,可以例如在推荐引擎处接收指示第二用户的偏好的第一数据。 [0044] At 304, may receive an indication of a first example, the second user preference data in the recommendation engine. 在一实施例中,第一数据包括第二用户玩的游戏、第二用户观看的视频、第二用户购买的内容、第二用户使用的服务、以及第二用户的优选语言。 In one embodiment, the first data comprises a second user to play a game, watch a video of the second user, the second user to purchase content, the service used by the second user, the second user and the preferred language. 另外,第二用户的偏好还可包括第二用户在游戏环境内的游戏活动、第二用户在游戏环境内的电子商务活动、第二用户在游戏环境外的电子商务活动、以及第二用户在该环境内的社交活动中的任一个所表明的偏好。 Further, the second user's user preferences may further include a second game activity within the gaming environment, a second user electronic commerce within the game environment, a second user electronic commerce activity outside the gaming environment, and a second user It indicated a preference for social activities within the context either.

[0045] 第二用户的偏好可以是显式的。 [0045] The second user preferences may be explicitly. 这样的显式偏好可包括回答调查、对产品进行评级、消息板张贴、视频、游戏或用户、或在民意测验时投票赞成或反对某些事物。 Such preferences may include an explicit answer the survey, rating the product, a message board postings, videos, games, or user, or at the polls to vote for or against something. 第二用户的偏好也可以是隐式的。 The second user's preferences may also be implicit. 这样的隐式偏好可包括玩特定游戏、经常玩特定游戏、查看内容、以及将大部分时间花在该环境的特定部分上。 Such implicit preferences may include playing a particular game, used to play a particular game, view the contents, and most of the time spent on a particular part of the environment.

[0046] 第二用户的偏好可以发源于该游戏系统中。 [0046] Preference may originate from a second user of the game system. 源于游戏系统的这种偏好可包括下载游戏地图、与特定用户玩对抗游戏、以及玩游戏。 This preference stems from the gaming system may include a map download games, play games confrontation with a specific user, and play games. 第二用户的偏好也可以发源于该游戏系统之外。 The second user preferences may be originated outside of the game system. 源于游戏系统之外的这种偏好可包括从电子商务网站搜索并购买产品。 This preference stems from the gaming system than can include e-commerce site from search and purchase products.

[0047] 在306,可以确定基于第一数据和活动的推荐。 [0047] At 306, data may be determined based on the first and the recommended activities. 推荐可以向第一用户建议一系列动作。 Recommended a series of actions can be recommended to the first user. 例如,该推荐可推荐要添加到朋友列表的朋友、要玩的游戏、要参与的竞赛、要订阅的组、以及要进行对抗游戏的对手。 For example, the recommendation can be recommended to be added to the list of friends friends, to play games, to participate in the contest, to subscribe to the group, and the game against opponents to be.

[0048] 该在线多玩家游戏环境可以确定适用于第一用户的多个推荐。 [0048] The online multi-player game environment can determine the recommended first apply to multiple users. 可以将呈现给用户的推荐选定为所确定的推荐中的最相关的推荐。 Recommendation can be presented to the user selected as the recommended determined in recommending the most relevant.

[0049] 在一实施例中,确定该推荐可包括接收指示第一用户的偏好的数据以及使推荐基于第一用户的偏好。 [0049] In one embodiment, the recommendation is determined preference data may include receiving a first user instruction and causing recommendation based on the first user's preferences. 第一用户的偏好可帮助提供更好的结果,如在第一用户示出了不想获得该用户所拥有的游戏的新游戏地图的强烈偏好的情况下。 The first user preferences can help provide better results, as in the first case shows the user did not want to get a new game map the user has a strong preference for the game.

[0050] 此外,在一实施例中,可以确定推荐,即基于第一用户的社交网络的特征、经由第二用户连接到第一用户的第三用户的行为、以及第一用户的游戏环境的特征等中的任一个来确定推荐。 [0050] Further, in one embodiment, the recommendation may be determined, i.e. a first characteristic based on the user's social network, the behavior of a second user via a first user connected to a third user, the first user and the gaming environment any feature is determined like a recommendation. 关于第一用户的附加数据可帮助提供更好的结果。 Additional data for the first user can help provide better results.

[0051] 推荐可以基于与第一用户相关联的访问设备的通信能力来确定。 [0051] The recommendation may be determined based on the communication capabilities of the first access device associated with the user. 访问设备可包括游戏控制台、蜂窝电话、个人数字助理、通用计算机、以及便携式数字音乐播放器。 Access device can include game consoles, cellular phones, personal digital assistants, general purpose computers, and portable digital music players. 例如,在第一用户正在使用具有玩简单游戏的能力的便携式数字音乐播放器的情况下,做出歌曲或简单游戏(可以与该便携式数字音乐播放器一起使用的事物)的推荐是优选的。 For example, in the case of the first user is using a portable digital music player has the ability to play a simple game, it is recommended to make a song or a simple game (you can use with the portable digital music player thing) is preferred.

[0052] 在一实施例中,推荐可包括针对第一用户的一系列动作的建议。 [0052] In one embodiment, the recommendation may include a recommendation for a user of a first series of operations. 这一系列动作可以是访问具有第一用户可能感兴趣的内容的消息板,或在特定时间使用该服务,如在对一游戏具有类似熟练程度的用户频繁玩该游戏时。 This message plate having a series of action may be to access a first user may be interested in the content or use the service at a particular time, as has a similar degree of skill on the user frequently playing the game a game.

[0053] 在一实施例中,确定推荐可以基于第一用户的社交网络的特征、经由第二用户连接到第一用户的第三用户的行为、以及第一用户的游戏环境的特征中的任一个。 [0053] In one embodiment, the determination may be based on the recommended features of the first user's social network is connected to the third user of the first user's behavior via a second user, and any features of the first user in the game environment One.

[0054] 在一个实施例中,确定推荐包括基于第二用户的社交网络的特征来确定推荐。 [0054] In one embodiment, the recommendation is determined based on a characteristic including a second user's social network is determined recommended. 第二用户的社交网络的特征可包括与第二用户相关联的朋友的数量、来自其他用户的关于第二用户的反馈、第二用户的朋友的行为、以及第二用户的朋友的朋友的行为中的任一个。 A second user's social network may include associated with a second user of the number of friends, feedback about the second user from other users, the second user's friends' behavior, as well as friends of friends of the second user's behavior either a.

[0055] 在一个实施例中,这一操作还包括从第一用户接收对推荐的请求。 [0055] In one embodiment, this operation further comprises receiving a request for a recommendation from the first user. 第一用户可以点击指示该用户希望看见哪些地图被推荐给该用户的链接,或在查看这样的地图时可以点击链接来显示用户可能喜欢的类似地图。 The first user can click on a map which indicates that the user wishes to be recommended to the user to see the link, or when viewing such maps can click the link to display the user might like similar maps. 在这两种情况下,这样的动作包括被发送到在线多玩家游戏环境的、第一用户对于接收推荐的请求。 In both cases, such an action is sent to the include online multiplayer gaming environment, a request for a first user receiving the recommendation.

[0056] 推荐系统可以使用信息过滤算法以基于该活动和关于第二用户的偏好的第一数据来确定推荐。 [0056] The recommendation system filtering algorithm may use the information to determine based on the first activity and the second user preference data regarding recommended. 信息过滤算法可包括协调来自多个源的多个输入以制定推荐的协作式过滤方法。 Coordinate information filtering algorithm may include a plurality of inputs from a plurality of sources to develop recommended collaborative filtering methods. 例如,信息过滤算法可以是slope-one算法。 For example, information filtering algorithm may be a slope-one algorithm.

[0057] 在308,可以将推荐发送给第一用户。 [0057] At 308, the recommendation may be sent to the first user. 该推荐可包括描述性对象。 The recommendation may include a description of the object. 该描述性对象可被选定为与第一用户的访问设备的通信能力相兼容。 The description of the object can be selected to be compatible with the communication capabilities of the first user access device. 例如,该描述性对象可包括该推荐的描述性文本、价格、标题、长度、图像,该推荐的预览,该推荐的质量等级的评级,该推荐的年代适当性(age-appropriateness)的评级,等等。 For example, the description of the object may include the recommendation descriptive text, the price, the title, the length of the image, the recommendation preview, quality level of the recommended rating, the recommended age rating appropriateness (age-appropriateness) of and many more.

[0058] 该推荐可包括附加内容。 [0058] The recommendation may include additional content. 例如,在推荐歌曲时,可在该推荐中包括该歌曲的简短样本。 For example, when the recommended songs, you can include a short sample of the song in the recommendation. 该推荐还可包括包含描述该歌曲的文本、风格信息、艺术家信息、歌曲名、艺术家的照片、或从中提取该歌曲的专辑、歌曲的长度、该歌曲的伴奏音乐视频的样本、以及其他这样的信息的描述性对象。 The recommendation also includes descriptive text that contains the song, style information, artist information, song name, artist photos, or extract the song album, song length, the sample accompanying music video of the song, and other such description of object information.

[0059] 该描述性对象可基于第一用户的访问设备的兼容性来选择。 [0059] The description of the object may be selected based on the compatibility of the first user access device. 例如,第一用户的访问设备可包括游戏控制台、蜂窝电话、个人数字助理、通用计算机、以及便携式数字音乐播放器。 For example, the first user's access device can include game consoles, cellular phones, personal digital assistants, general purpose computers, and portable digital music players. 为了说明,在第一用户使用具有播放音频文件的能力的便携式数字音乐播放器的情况下,描述性对象可包括音频信息。 To illustrate, in the case of a portable digital music player, a first user having the ability to play audio file, an audio object may include descriptive information. 类似地,在第一用户的访问设备具有有限通信带宽的情况下,所选描述性对象可以具有互补的小存储大小。 Similarly, in a case where a first user access device having a limited communication bandwidth, the selected object may have descriptive complementary to a small storage size. 在一实施例中,该推荐可响应于来自第一用户的对推荐的请求来发送给第一用户。 In one embodiment, the recommendation in response to a request for a recommendation from the first user to send to the first user. 第一用户可能不希望接收未请求的推荐,但在他或她启动该过程时可能欢迎推荐。 The first user may not wish to receive unsolicited recommendation, but when he or she starts the process may welcome recommendation.

[0060] 在一实施例中,推荐可包括到产品的链接。 [0060] In one embodiment, the recommendation may include a link to the product. 例如,该链接可以是根据超文本标记语言(HTML)、可扩展标记语言(XML)等的超链接。 For example, the link may be based on HTML (HTML), Extensible Markup Language (XML) and other hyperlinks. 该链接可以便于根据推荐来购买产品和/ 或服务。 The link can facilitate the purchase of products and / or services according to the recommendations.

[0061] 图4是可包括媒体可靠性的各方面的示例计算机网络的示图。 [0061] FIG. 4 is a diagram of a media may include a reliability exemplary aspects of a computer network. 计算机400a-400e 可主存诸如游戏或其他应用程序等各种计算对象。 Computer 400a-400e may host a variety of computing objects such as games or other application programs. 虽然物理环境将连接设备示为计算机, 但这一图示仅仅是出于解释目的并且可包括各种数字设备和处理器,如PDA、游戏控制台、 蜂窝电话等。 Although the physical environment shows the connected devices as computers, but this illustration is merely for illustrative purposes and may include a processor and various digital devices, such as PDA, game consoles, cellular phones and the like. 此外,通信网络460自身可包括多个计算机、服务器和诸如路由器之类的网络设备等。 Further, the communication network 460 may itself comprise a plurality of computers, servers and network devices such as a router or the like.

[0062] 存在支持分布式计算环境的各种系统、组件和网络配置。 [0062] The presence of the various systems that support distributed computing environments, components, and network configurations. 例如,计算系统可以通过有线或无线系统、本地网络或广泛分布的网络连接在一起。 For example, computing systems may be connected together by wired or wireless systems, by local networks or widely distributed networks. 当前,许多这样的网络耦合至因特网,后者为广泛分布的计算提供了基础结构并涵盖许多不同的网络。 Currently, many such networks coupled to the Internet, which provides an infrastructure for widely distributed computing and encompasses many different networks. 各实施例的诸方面可用于将计算机可读指令、代码段、应用程序等分发到各种分布式计算设备。 Aspects of various embodiments may be used in computer-readable instructions, code segments, and other distributed application to a variety of distributed computing devices.

[0063] 已知网络配置的一个示例是微软Xbox®连网服务。 [0063] An example of a known network configuration is Microsoft Xbox® networking services. 微软Xbox®控制台支持到被称为Xbox LIVE®的服务的家庭网络连接。 Microsoft Xbox® console to support the Xbox LIVE® service is called a home network connection. Xbox LIVE®是微软开发的使得Xbox®游戏系统能够与其他Xbox®用户通过因特网或其他网络一起游戏或进行对抗游戏的在线网络。 Xbox LIVE® is developed by Microsoft makes Xbox® game system to play with other Xbox® users via the Internet or other networks or confrontation online game network. 该服务允许玩家口头地进行通信,维护记分牌等。 The service allows players to verbally communicate, maintenance and so on the scoreboard. 该连接允许多玩家因特网联系。 This connection allows multi-player Internet connection. [0064] 该网络基础结构启用了多种网络拓扑结构,诸如客户机/服务器、对等、或混合体系结构。 [0064] The network infrastructure enables a variety of network topologies, client / server, peer, or hybrid architectures such. 客户机是使用不相关的另一类或组的服务的类或组的成员。 Members of a class or group of clients were not related to another class or group of services. 因此,在计算中,客户机可以是请求由另一程序所提供的服务的进程(即,一组指令或任务)。 Thus, in computing, a client may request processes and services provided by another program (i.e., a set of instructions or tasks). 客户机进程可以使用所请求的服务而不必知道关于另一程序或服务自身的任何工作细节。 The client processes can use the requested service without having to know any working details about the other program or the service itself. 在客户机/服务器体系结构中,尤其在网络化系统中,客户机通常是访问由另一计算机(即服务器)提供的共享网络资源的计算机。 In a client / server architecture, particularly a networked system, a client is usually a computer to access shared network resources provided by another computer (i.e., server). 服务器可以是可通过诸如因特网等远程网络访问的远程计算机系统。 The server can be a remote computer system, such as the Internet and other remote network access. 客户机进程可以在第一计算机系统中活动,而服务器进程可以在第二计算机系统中活动,它们通过通信介质彼此通信,从而提供分布式功能并允许多个客户机利用服务器的信息收集能力。 The client process may be active in a first computer system, and the server process may be active in a second computer system, which communicate with each other through a communication medium, thus providing distributed functionality and allowing multiple clients to take advantage of the information-gathering capabilities server.

[0065] 客户机和服务器可以使用由协议层提供的功能来彼此通信。 [0065] The client and server can use the functionality provided by protocol layer to communicate with one another. 例如,超文本传输协议(HTTP)是一种结合万维网(WWW)使用的常见协议。 For example, Hypertext Transfer Protocol (HTTP) is a common protocol that is the World Wide Web (WWW) used in combination. 诸如统一资源定位符(URL)或网际协议(IP)地址等计算机网络地址可被用于彼此标识服务器或客户机计算机。 Such as a uniform resource locator (URL) or an Internet Protocol (IP) address of the computer network addresses may be used to identify the server or client computers to each other. 计算设备之间的通信可通过通信介质来提供。 Communication between computing devices can be provided by a communication medium. 具体而言,客户机和服务器可经由TCP/IP连接而彼此在操作上耦合,以便进行高容量通信。 Specifically, the client and server may be coupled operatively connected to each other via TCP / IP, for high-capacity communication.

[0066] 通常,计算机网络可包括部署在网络环境中的服务器设备和客户机设备两者(在对等环境中设备既可以是客户机也可以是服务器)。 [0066] Generally, a computer network may comprise both server devices and client devices deployed in a network environment (in a peer environment devices may be a client may be a server). 通信网络460可以是便于多个计算设备400a-400e之间的通信的LAN、WAN、内联网或因特网、或者它们的任何组合。 Communication network 460 may be a plurality of computing devices to facilitate communications between the LAN 400a-400e, WAN, intranet or the Internet, or any combination thereof. 此外,通信网络460可包括无线、有线、或无线和有线连接的组合。 Further, the communication network 460 may comprise wireless, wireline, or combination wireless and wireline connections. 此外,计算机网络可包括分布式计算环境。 Additionally, the computer network may comprises a distributed computing environment. 在这种环境中,计算任务可散布在作为计算机网络中可寻址元件的多个计算设备上。 In this environment, a computing task may be spread across multiple computing devices in a computer network as addressable elements.

[0067] 根据一实施例,通信网络460可以主存可从多个计算机400a-400e访问的网络服务450。 [0067] According to one embodiment, the communication network embodiment 460 may be hosted service network 450 from a plurality of computers 400a-400e access. 网络服务450可以收集信息并跟踪计算机400a-400e的用户以向服务450的用户提供计算服务。 Service 450 may collect network information and tracking user computers 400a-400e to provide computing services to the service user 450.

[0068] 图5是可实现以上技术的示例游戏控制台的框图。 [0068] FIG. 5 is a block diagram of an exemplary gaming console may be implemented above techniques. 一般而言,处理器500是一种类型的计算设备或系统,并且是可以与这些技术一起使用的计算设备或系统的示例。 Generally, a processor 500 is a type of computing device or system, and is an example computing device or system may be used with these techniques. 在该示例场景中,处理器500包括游戏控制台,如XBOX®游戏控制台。 In this exemplary scenario, the processor 500 includes a game console, a game console such as XBOX®. 游戏控制台500所播放或读取的媒体内容可包括但不限于游戏内容和诸如电影内容、音乐内容、音频内容、视频内容、视频会议内容、和/或数字视频盘(DVD)内容等非游戏内容。 500 game console to play or read media content may include, but are not limited to game content and content such as movies, music content, audio content, video content, video conferencing content, and / or digital video disc (DVD) and other non-game content content. 游戏内容还可包括例如涉及车辆、人物、武器、符咒、等级、更新统计的数据和媒体,或游戏控制台的用户/玩家一般知道的适用于要在游戏控制台上玩的任何具体游戏的其他可用图形显示的或游戏可使用的信息。 Games can also include any other specific game involving vehicles such as user, people, weapons, spells, class, updated statistical data and media, or game console / player is generally known to be applicable to play on game consoles graphical display of the available information or games that can be used. 媒体内容可包括可任选地与非游戏内容相组合的任何游戏内容。 Media content may include any game content can optionally be combined with non-game content.

[0069] 游戏控制台500包括具有1级(Li)高速缓存502、2级(L2)高速缓存504和闪速R0M(只读存储器)506的中央处理单元(CPU) 501。1级高速缓存502和2级高速缓存504 临时存储数据并因此减少了存储器访问周期数,从而提高了处理速度和吞吐量。 [0069] Game console 500 includes a Level 1 (Li) 502,2 level cache (L2) cache 504, and a flash R0M (Read Only Memory) 506, a central processing unit (CPU) 501.1 level cache 502 and a level 2 cache 504 temporarily store data and hence reduce the number of memory access cycles, thereby improving processing speed and throughput. 闪速ROM 506可存储在游戏控制台500最初通电时在引导进程的初始阶段加载的可执行代码。 The flash ROM 506 may store executable code that is loaded during the initial phase of a boot process when the gaming console 500 is initially powered on. 另选地,在初始引导阶段加载的可执行代码可被存储在闪存设备中(未示出)。 Alternatively, the loading of executable code in the initial boot phase may be stored in the flash memory device (not shown). 此外,ROM 506 可与CPU 501分开放置。 Further, ROM 506 may be placed separately from the CPU 501. 可任选地,游戏控制台500可以是多处理器系统;例如,游戏控制台500可具有三个处理器501、503和505,其中处理器503和505具有与处理器501相似或相同的组件。 Optionally, the game console 500 may be a multi-processor system; e.g., game console 500 may have three processors 501, 503 and 505, where the processor 503 and 505 has similar or identical components of the processor 501 . [0070] 图形处理单元(GPU) 508和视频编码器/视频编解码器(编码器/解码器)514形成用于高速、高分辨率图形处理的视频处理流水线。 [0070] The graphics processing unit (GPU) 508 and a video encoder / video codec (coder / decoder) 514 form a video processing pipeline for high speed and high resolution graphics processing. 数据经由总线从图形处理单元508输送到视频编码器/视频编解码器514。 Data is sent via the bus from the graphics processing unit 508 to the video encoder / video codec 514. 视频处理流水线将数据输出到A/V (音频/视频)端口540以传输到电视机或其他显示设备。 The video processing pipeline outputs data to A / V (audio / video) port 540 for transmission to a television or other display device. 存储器控制器510被连接到GPU 508和CPU 501 以方便处理器访问各种类型的存储器512,诸如但不限于RAM(随机存取存储器)。 The memory controller 510 is connected to the GPU 508 and CPU 501 to facilitate processor access to various types of memory 512, such as, but not limited to, a RAM (Random Access Memory).

[0071] 处理器500可包括可在模块518上实现的I/O控制器520、系统管理控制器522、音频处理单元523、网络接口控制器524、第一USB主控制器526、第二USB控制器528和前面板I/O部件530。 [0071] The processor 500 may include a module may be implemented on a 518 I / O controller 520, system management controller 522, an audio processing unit 523, a network interface controller 524, a first USB host controller 526, a second USB controller 528 and a front panel I / O section 530. USB控制器526和528用作外围控制器542 (1) -842 (2)、无线适配器548、 和外置存储器单元546(例如闪存、外置CD/DVD ROM驱动器、可移动介质等)的主机。 USB controller 526 and 528 as a peripheral controller 542 (1) -842 (2), a wireless adapter 548, and an external memory unit 546 (e.g., flash memory, external CD / DVD ROM drive, removable media, etc.) of the host . 网络接口524和/或无线适配器548提供对网络(例如因特网、家庭网络等)的访问并且可以是各种不同有线或无线接口组件中的任一种,包括以太网卡、调制解调器、蓝牙模块、电缆调制解调器等等。 Network interface 524 and / or wireless adapter 548 provide access to a network (e.g., Internet, home network, etc.) and may be any of a variety of different wired or wireless interface components including an Ethernet card, a modem, a Bluetooth module, a cable modem and many more.

[0072] 系统存储器543可存储在引导进程期间加载的应用程序数据。 [0072] The system memory 543 may store application data is loaded during the boot process. 介质驱动器544可包括DVD/CD驱动器、硬盘驱动器、或其他可移动介质驱动器等。 The media drive 544 may include a DVD / CD drive, hard drive, or other removable media drive. 介质驱动器544可以内置或外置于游戏控制台500。 The media drive 544 may be internal or external to the game console 500. 当介质驱动器544是可移动介质(诸如可移动光盘或闪速盒式磁带等)的驱动器或读取器时,介质驱动器544是其上(或其中)可安装介质以便读取的接口的示例。 When the media drive 544 is a removable medium (removable optical disk such as a cassette tape or a flash) drive or reader, the media drive 544 is on (or in) example of an interface may be mounted so as to read the media. 介质驱动器544可以访问应用程序数据544以由游戏控制台500执行、回放等。 The media drive 544 can access the application data 544 to the game console 500 for execution, playback, etc. 介质驱动器544可经由诸如串行ATA总线或其他高速连接(例如IEEE1394)等总线连接到I/O控制器520。 The media drive 544 may be connected to bus I / O controller 520 via the ATA bus or other high speed, such as a serial connection (e.g., IEEE1394) and the like. 虽然介质驱动器544通常可以指各种存储实施例(例如,硬盘、可移动光盘驱动器等),但游戏控制台500可特别地包括硬盘552,其可用于存储游戏数据、应用程序数据或其他类型的数据。 Although the media drive 544 may generally indicate that the embodiment (e.g., hard disks, removable optical disk drive, etc.) a variety of storage, but the game console 500 may particularly include a hard disk 552, which may be used to store game data, application data, or other types of data.

[0073] 系统管理控制器522可以提供涉及确保游戏控制台500的可用性的各种服务功能。 [0073] The system management controller 522 may provide game consoles involving ensure the availability of various services 500. 音频处理单元523和音频编解码器532可形成根据此处所描述的本发明的主题的各方面的具有高保真、3D、环绕和立体声音频处理的对应的音频处理流水线。 The audio processing unit 523 and audio codec 532 may be formed in accordance with aspects of the subject matter of the present invention is described herein with high fidelity, 3D, surround a corresponding audio processing pipeline and stereo audio processing. 通信链路可以在音频处理单元523与音频编解码器526之间输送音频数据。 Audio data may be delivered communication link between the audio processing unit 523 and the audio codec 526. 音频处理流水线将数据输出到A/ V端口540以供外置音频播放器或具有音频能力的设备再现。 The audio processing pipeline outputs data to A / V port 540 for an external audio player or device having audio playback capability.

[0074] 前面板I/O部件530支持暴露在游戏控制台500外表面上的电源按钮550和弹出按钮552以及任何LED(发光二极管)或其他指示器的功能。 [0074] The front panel I / O 552, and any support member 530 LED (light emitting diodes) or other indicators exposed on the outer surface of the game console power button 500 and the eject button 550 is exposed. 系统电源模块536可向游戏控制台500的各组件供电。 The system power supply module 536 may supply the components of console 500 to a game. 风扇538可冷却游戏控制台500内的电路。 The fan 538 can cool the circuitry within the game console 500.

[0075] CPU 501、GPU 508、存储器控制器510、和游戏控制台500内的各个其他组件之间的互连可以经由一条或多条总线,包括串行和并行总线、存储器总线、外围总线、和使用各种总线体系结构中任一种的处理器或局部总线。 [0075] CPU 501, the interconnection between the GPU 508, memory controller 510, and various other components within game console 500 via one or more buses, including serial and parallel buses, a memory bus, a peripheral bus, and using any of a variety of bus architectures a processor or local bus.

[0076] 当游戏控制台500通电或重新引导时,应用程序数据可从系统存储器543加载到存储器512和/或高速缓存502、504中并在CPU 501上执行。 [0076] When game console 500 is powered on or rebooted, application data may be loaded from the system memory 543 into memory 512 and / or caches 502, 504 and executed on the CPU 501. 应用程序可呈现在导航到游戏控制台500上可用的不同媒体类型时提供一致的用户体验的图形用户界面。 Provide a consistent application may present when navigating to different media types of game consoles available on 500 user experience graphical user interface. 在操作中, 介质驱动器544中包含的应用程序和/或其他媒体可从介质驱动器544启动或播放,以向游戏控制台500提供附加功能。 In operation, the application comprising a media drive 544 and / or other media 544 may be started from the media drive, or play, the game console 500 to provide additional functionalities.

[0077] 游戏控制台500可通过将该系统简单地连接到电视机或其他显示器而作为独立系统来操作。 [0077] Game console 500 may simply be connected to a television or other display via the system operated as a standalone system. 在该独立模式中,游戏控制台500可以允许一个或多个用户与该系统交互、看电影、听音乐等。 In this standalone mode, game console 500 may allow one or more users interact with the system, watch movies, listen to music and so on. 然而,在集成了可通过网络接口524或无线适配器548而变得可用的宽带连接的情况下,游戏控制台500还可作为较大网络社区中的参与者来操作。 However, in the case of an integrated broadband can be made available through the network interface connector 524 or the wireless adapter 548, game console 500 can also serve as a participant in a larger network community operated.

[0078] 计算机系统可被大致分为三个组件组:硬件组件、硬件/软件接口系统组件、以及应用程序组件(也被称为“用户组件”或“软件组件”)。 [0078] The computer system can be roughly divided into three component groups: the hardware component, the hardware / software interface system component, and application program components (also referred to as "user component" or "software component"). 在计算机系统的各实施例中,硬件组件可包括中央处理单元(CPU) 521 ;存储器(ROM 564和RAM 525两者);基本输入/输出系统(BIOS) 566 ;以及诸如键盘540、鼠标562、监视器547和/或打印机(未示出)等各种输入/输出(I/O)设备。 In various embodiments of a computer system, the hardware components may include a central processing unit (CPU) 521; memory (ROM 564 and both the RAM 525); a basic input / output system (BIOS) 566; and 540 such as a keyboard, a mouse 562, monitor 547 and / or a printer (not shown) various input / output (I / O) devices. 硬件组件包括计算机系统的基本物理基础结构。 Hardware component comprises the basic physical infrastructure for the computer system.

[0079] 图6示出用于实现当前所公开的主题的各方面的示例性系统,包括计算机641形式的通用计算设备。 [0079] FIG. 6 illustrates an exemplary system for implementing the presently disclosed subject matter various aspects includes a computer 641 in the form of a general purpose computing device. 计算机641的各组件可包括但不限于处理单元659、系统存储器622、 图形处理单元629 (以及图形接口631)、视频存储器630 (以及视频接口632)、以及将包括系统存储器622在内的各系统组件耦合至处理单元659的系统总线621。 Each of the components of computer 641 may include, but are not limited to each system processing unit 659, a system memory 622, a graphics processing unit 629 (and graphics interface 631), a video memory 630 (as well as a video interface 632), and including the system memory 622, including assembly 621 is coupled to the system bus 659 of the processing unit. 系统总线621可以是几种类型的总线结构中的任何一种,包括存储器总线或存储控制器、外围总线、以及使用各种总线体系结构中的任一种的局部总线。 The system bus 621 may be any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, and using any of a variety of bus architectures of the local bus. 作为示例,而非限制,这样的体系结构包括工业标准体系结构(ISA)总线、微通道体系结构(MCA)总线、增强型ISA(EISA)总线、视频电子技术标准协会(VESA)局部总线和外围部件互连(PCI)总线(也称为夹层(Mezzanine) 总线)。 By way of example, and not limitation, such architectures include Industry Standard Architecture (ISA) bus, Micro Channel Architecture (MCA) bus, local bus, and Peripheral Enhanced ISA (EISA) bus, Video Electronics Standards Association (VESA) component interconnect (PCI) bus (also known as mezzanine (the mezzanine) bus).

[0080] 计算机641通常包括各种计算机可读介质。 [0080] Computer 641 typically includes a variety of computer readable media. 计算机可读介质可以是能由计算机641访问的任何可用介质,而且包含易失性和非易失性介质、可移动和不可移动介质。 Computer readable media can be any available media that can be accessed by computer 641 and includes both volatile and nonvolatile media, removable and nonremovable media. 作为示例而非限制,计算机可读介质可以包括计算机存储介质和通信介质。 By way of example and not limitation, computer readable media may comprise computer storage media and communication media. 计算机存储介质包括以用于存储诸如计算机可读指令、数据结构、程序模块或其它数据等信息的任何方法或技术实现的易失性和非易失性、可移动和不可移动介质。 Computer storage media includes for storage of information such as computer-readable instructions, in any method or technology data structures, program modules, or other data to achieve volatile and nonvolatile, removable and nonremovable media. 计算机存储介质包括但不限于,随机存取存储器(RAM)、只读存储器(ROM)、电可擦可编程只读存储器(EEPROM)、闪存或其他存储术、CD-ROM、数字多功能盘(DVD)或其他光盘存储、盒式磁带、磁带、磁盘存储或其他磁存储设备、或可用于存储所需信息并可由计算机641访问的任何其他介质。 Computer storage media includes, but is not limited to, a random access memory (RAM), a read only memory (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory operation, CD-ROM, digital versatile disks ( DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or be used to store the desired information and any other media accessed by the computer 641.

[0081] 通信介质通常以诸如载波或其他传输机制等已调制数据信号来体现计算机可读指令、数据结构、程序模块或其他数据,且包含任何信息传递介质。 [0081] Communication media typically such as a carrier wave or other transport mechanism in a modulated data signal embodies computer readable instructions, data structures, program modules or other data, and includes any information delivery media. 术语“已调制数据信号” 指的是其一个或多个特征以在信号中编码信息的方式被设定或更改的信号。 The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. 作为示例而非限制,通信介质包括有线介质,诸如有线网络或直接线连接,以及无线介质,诸如声学、RF、 红外线和其他无线介质。 By way of example and not limitation, communication media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared and other wireless media. 上述中任一组合也应包括在计算机可读介质的范围之内。 A combination of any of the above should also be included within the scope of computer-readable media.

[0082] 系统存储器622包括易失性和/或非易失性存储器形式的计算机存储介质,如只读存储器(ROM) 623和随机存取存储器(RAM) 660。 [0082] The system memory 622 includes computer storage media volatile and / or nonvolatile memory forms such as a read only memory (ROM) 623 and random access memory (RAM) 660. 基本输入/输出系统624 (BIOS)包括如在启动时帮助在计算机641内的元件之间传输信息的基本例程,它通常储存在ROM 623中。 A basic input / output system 624 (BIOS) comprising as assistance in the computer 641 starts the basic routines to transfer information between elements, is typically stored in the ROM 623. RAM 660通常包含处理单元659可以立即访问和/或目前正在操作的数据和/或程序模块。 RAM 660 typically contains immediately accessible to the processing unit 659 and / or data and / or program modules that are currently operating. 作为示例而非限制,图6示出了操作系统625、应用程序626、其他程序模块627和程序数据628。 By way of example and not limitation, FIG 6 illustrates operating system 625, application programs 626, other program modules 627, and program data 628.

[0083] 计算机641也可以包括其他可移动/不可移动、易失性/非易失性计算机存储介质。 [0083] Computer 641 may also include other removable / non-removable, volatile / nonvolatile computer storage media. 仅作示例,图6示出了对不可移动、非易失性磁介质进行读写的硬盘驱动器638,对可移动、非易失性磁盘654进行读写的磁盘驱动器639,以及对诸如CD ROM或其他光介质等可移动、非易失性光盘653进行读写的光盘驱动器640。 Of example only, FIG. 6 shows a non-removable, nonvolatile magnetic media hard disk drive 638 to read and write, to a removable, nonvolatile magnetic disk 654 for reading and writing a magnetic disk drive 639, such as a CD ROM as well as other optical medium, or a removable, nonvolatile optical disk 653 to read and write an optical disk drive 640. 可以在示例性操作环境中使用的其他可移动/不可移动、易失性/非易失性计算机存储介质包括但不限于,磁带盒、闪存卡、数字多功能盘、数字录像带、固态RAM、固态ROM等等。 May be used in the exemplary operating environment Other removable / non-removable, volatile / nonvolatile computer storage media include, but are not limited to, magnetic tape cassettes, flash memory cards, digital versatile disks, digital video tape, solid state RAM, solid state ROM and so on. 硬盘驱动器638通常由不可移动存储器接口,诸如接口634连接至系统总线621,磁盘驱动器639和光盘驱动器640通常由可移动存储器接口,诸如接口635连接至系统总线621。 Typically hard disk drive 638, such as interface 634 through a nonremovable memory interface connected to the system bus 621, a magnetic disk drive 639 and optical disk drive 640 is typically, such as interface 635 by a removable memory interface connected to the system bus 621.

[0084] 上文讨论并在图6中示出的驱动器及其关联的计算机存储介质为计算机641提供了计算机可读指令、数据结构、程序模块和其他数据的存储。 [0084] discussed above and illustrated in FIG. 6 drives and their associated computer storage media computer 641 provides a computer-readable instructions, data structures, program modules and other data. 在图6中,例如,硬盘驱动器638被示为存储操作系统658、应用程序657、其他程序模块656和程序数据655。 In FIG. 6, for example, hard disk drive 638 is illustrated as storing operating system 658, application programs 657, other program modules 656, and program data 655. 注意,这些组件可以与操作系统625、应用程序626、其他程序模块627和程序数据628相同,也可以与它们不同。 Note that these components may be operating system 626 and 625, application programs, other program modules 627, and program data 628, may be different from them. 操作系统658、应用程序657、其他程序模块656和程序数据655在这里被标注了不同的标号是为了说明至少它们是不同的副本。 Operating system 658, application programs 657, other program modules 656, and program data 655 are given different here of numbers here to illustrate that they are at least different copies. 用户可以通过输入设备,诸如键盘651 和定点设备652 (通常指的是鼠标、跟踪球或触摸垫)向计算机641输入命令和信息。 The user can input devices such as a keyboard 651 and pointing device 652 (commonly referred to as mouse, trackball or touch pad) enter commands and information into the computer 641. 其他输入设备(未示出)可以包括话筒、操纵杆、游戏手柄、圆盘式卫星天线、扫描仪等。 Other input devices (not shown) may include a microphone, joystick, game pad, satellite dish, scanner or the like. 这些和其他输入设备通常由耦合至系统总线的用户输入接口636连接至处理单元659,但也可以由其他接口和总线结构,诸如并行端口、游戏端口或通用串行总线(USB)连接。 These and other input devices are often input to the user by a system bus coupling interface 636 is connected to the processing unit 659, but may be connected by other interface and bus structures, such as a parallel port, game port or a universal serial bus (USB) connection. 监视器642 或其他类型的显示设备也经由接口,诸如视频接口632连接至系统总线621。 Monitor 642 or other type of display device is also connected via an interface, such as a video interface 632 connected to system bus 621. 除监视器以外,计算机还可以包括其他外围输出设备,诸如扬声器644和打印机643,它们可以通过输出外围接口633连接。 Addition to the monitor, computers may also include other peripheral output devices such as speakers 644 and printer 643, which may be connected through an output peripheral interface 633.

[0085] 计算机641可使用至一个或多个远程计算机,如远程计算机646的逻辑连接在网络化环境中操作。 [0085] Computer 641 may be used to one or more remote computers, such as a remote computer logic 646 is connected to operate in a networked environment. 远程计算机646可以是个人计算机、服务器、路由器、网络PC、对等设备或其他常见网络节点,且通常包括上文相对于计算机641描述的许多或所有元件,尽管在图6中只示出存储器存储设备647。 The remote computer 646 may be a personal computer, a server, a router, a network PC, a peer device or other common network node, and typically includes many or all of the elements described above relative to the computer 641, although only a memory storage shown in FIG. 6 device 647. 图6中所示的逻辑连接包括局域网(LAN) 645和广域网(WAN)649,但也可以包括其他网络。 The logical connections depicted in Figure 6 include a local area (LAN) 645 and a wide area network (WAN) 649, but may also include other networks. 这样的联网环境在办公室、企业范围计算机网络、内联网和因特网中是常见的。 Such networking environments are commonplace in offices, enterprise-wide computer networks, intranets and the Internet are common.

[0086] 当在LAN联网环境中使用时,计算机641通过网络接口或适配器637连接至LAN 645。 [0086] When used in a LAN networking environment, the computer 641 is connected to the LAN 645 through a network interface or adapter 637. 当在WAN联网环境中使用时,计算机641通常包括调制解调器650或用于通过诸如因特网等WAN 649建立通信的其他装置。 When used in a WAN networking environment, the computer 641 typically includes other means for establishing communications over the WAN 649, such as the Internet, a modem 650 or. 调制解调器650可以是内置或外置的,它可以经由用户输入接口636或其他适当的机制连接至系统总线621。 Modem 650 may be internal or external, may be interfaces 636 or other appropriate mechanism input connected to the system bus 621 via the user. 在网络化环境中,关于计算机641所描述的程序模块或其部分可被储存在远程存储器存储设备中。 In a networked environment, program modules depicted relative to the computer 641, or portions thereof, may be stored in the remote memory storage device. 作为示例而非限制, 图6示出远程应用程序648驻留在存储器设备647上。 By way of example and not limitation, FIG 6 illustrates remote application programs 648 as residing on memory device 647. 可以理解,所示的网络连接是示例性的,且可以使用在计算机之间建立通信链路的其他手段。 It is appreciated that the network connections shown are exemplary, and may use other means of establishing a communications link between the computers.

[0087] 应该理解,此处描述的各种技术可以结合硬件或软件,或在适当时结合两者的组合来实现。 [0087] It should be understood that the various techniques described herein may be combined with hardware or software, or be implemented in a combination of both, where appropriate. 因此,当前公开的主题的方法和装置或其特定方面或部分可采取包含在诸如软盘、CD-ROM、硬盘驱动器或任何其它机器可读存储介质等有形介质中的程序代码(S卩,指令)的形式,其中当程序代码被加载到诸如计算机等机器内并由其执行时,该机器成为用于实现当前所公开的主题的装置。 Thus, current methods and apparatus disclosed subject matter, or certain aspects or portions of program code may take the (S Jie, instruction) included in a tangible medium such as a flexible disk, CD-ROM, hard drives, or any other machine-readable storage medium or the like form, which when executed by the program code is loaded into the machine such as a computer, the machine becomes an apparatus for implementing the presently disclosed subject matter. 在程序代码在可编程计算机上执行的情况下,计算设备通常包括处理器、该处理器可读的存储介质(包括易失性和非易失性存储器和/或存储元件)、至少一个输入设备、以及至少一个输出设备。 In the case of program code execution on programmable computers, the computing device generally includes a processor, a storage medium readable by the processor (including volatile and nonvolatile memory and / or storage elements), at least one input device , and at least one output device. 一个或多个程序可以例如通过使用API、 可重用控件等实现或利用结合当前所公开的主题描述的过程。 One or more programs that may, for example, by the use of an API, reusable controls, or the like to achieve using the process in conjunction with the presently disclosed subject matter described. 这样的程序优选地用高级过程语言或面向对象编程语言来实现,以与计算机系统通信。 Such programs are preferably implemented in a high level procedural or object oriented programming language to communicate with a computer system. 然而,如果需要,该程序可以用 However, if required, the program can be used

13汇编语言或机器语言来实现。 13 assembly language or machine language. 在任何情形中,语言都可以是编译语言或解释语言,且可以与硬件实现相结合。 In any case, the language may be a compiled or interpreted languages, and can be combined with hardware implementations.

[0088] 图7示出用于基于对社交在线多玩家游戏环境700的使用向用户提供有目标的推荐的示例系统。 [0088] FIG 7 illustrates an example system for providing a targeted based on recommendations to the user on the use of social online multiplayer gaming environment 700. 在一个实施例中,第一用户经由第一用户的访问设备702来访问该环境。 In one embodiment, the first user 702 to access the environment via a first user access device. 这一设备可包括能够玩游戏的电子商务或广告客户机、专用游戏设备、或者能够玩游戏的音乐或其他设备接口。 The device may include the ability to play games or e-commerce advertising clients, dedicated gaming device, or can play a game of music or other device interface. 在第一用户与该环境的这一交互期间所传送的数据由该环境的行为数据收集组件704捕捉并存储。 The behavior of the collection assembly environment data 704 in the data captured and stored during the first user interaction with the environment transmitted. 该数据随后被发送到行为数据净化和聚集组件706,其过滤出对确定推荐的过程所不必要的信息,将其传送到正确的数据库(用户数据库708、项目数据库710、以及游戏数据库),以及将其聚集成供正确处理所必需的水平。 The data is then sent to the purification and behavioral data aggregation component 706, which was filtered out to determine a recommended process unnecessary information, transmits it to the correct database (user database 708, item database 710, a database and a game), and which is gathered into the processing necessary for the proper level.

[0089] 随后,数据分析和推断引擎714取得关于项目数据库710中包含的项目的信息以及从第一用户的行为聚集的信息,以及与第一用户、他或她的朋友、和他或她的社交网络有关的现有信息。 [0089] Subsequently, data analysis and inference engine 714 to obtain information as well as information about the project database contained 710 gathered from the first user's behavior, as well as the first user, his or her friends, and his or her social networking existing relevant information. 给定他或她的过去行为以及他的社交网络中的他或她的朋友的行为,这一数据分析和推断引擎714在项目数据库710中的所有相关项目中确定对于第一用户的最佳推荐。 Given his or her past behavior and his social network, his or her friends' behavior, the data analysis and inference engine 714 in all relevant projects in the project database 710 to determine the best recommendation for the first user . 例如,如果第一用户的所有朋友都购买了特定游戏的附加地图而第一用户尚未购买, 则第一用户购买该地图的可能性比他或她购买他或她的网络中没人感兴趣的项目的可能性要更高。 For example, if all users are friends first purchase additional map specific game while the first user has not purchased, the first user the possibility to purchase the map than his or her purchase his or her network is not interested in people the possibility of project to be higher.

[0090] 推荐组件716取得来自数据分析和推断引擎714的每一可推荐项目的计算出的相关性,并将其与来自用户数据库708、项目数据库710、以及游戏数据库712的数据相组合以确定要发送给第一用户的推荐。 [0090] The recommendation component 716 to obtain the calculated data from each recommendable item and the inference engine 714 analyzes the correlation, and the item database 710, and data from the user database 708, a game database 712 to determine a combined to send a recommendation to the first user. 在一个实施例中,这一推荐是被确定为是对用户最有帮助的推荐。 In one embodiment, the recommendation is for the user is determined to be most helpful recommendation. 可以将与该推荐有关的元数据连同该推荐一起发送。 Metadata can be associated with the recommendation sent along with the recommendation. 例如,在推荐是歌曲的情况下,与该歌曲相关联的艺术家或专辑的图像,以及涵盖该歌曲名称、艺术家姓名、专辑名称、 歌曲长度、类似艺术家和该歌曲的描述的文本可以与用于购买该项目的链接一起发送。 For example, in the case where a song is recommended, with the image associated with a song or album of the artist, song title and the cover, text artist name, album name, song length, and similarly the artist described in the song may be used sent with a link to purchase the item. 随后将这一推荐返回给第一用户。 This recommendation will then return to the first user.

[0091] 图7是实现本文公开的系统和方法的示例性处理器700的框图。 [0091] FIG. 7 is a systems and methods disclosed herein, a block diagram of an exemplary processor 700. 处理器700包括处理部分702、存储器部分704和输入/输出部分706。 The processor 700 includes a processing portion 702, memory portion 704, and an input / output portion 706. 将处理部分702、存储器部分704和输入/输出部分706耦合在一起(耦合未在图7中示出)可以允许它们之间的通信。 The processing portion 702, memory portion 704, and an input / output portion 706 are coupled together (coupling not shown in FIG. 7) may allow communication between them. 如上所述,输入/输出部分706能够通过网络提供和/或接收内容。 As described above, the input / output portion 706 capable of providing and / or receiving content over a network.

[0092] 处理器700可被实现为客户机处理器和/或服务器处理器。 [0092] The processor 700 may be implemented as a client processor and / or a server processor. 在一基本配置中,处理器700可包括至少一个处理部分702和存储器部分704。 In a basic configuration, the processor 700 may comprise at least one processing portion 702 and memory portion 704. 存储器部分704可存储结合媒体可靠性使用的任何信息。 The memory portion 704 may be any information storage medium for use in conjunction with reliability. 取决于处理器的精确配置和类型,存储器部分704可以是易失性的(如RAM) 708、非易失性的(如ROM、闪存等)710、或其组合。 Depending on the exact configuration and type of processor, the memory 704 may be volatile portion 710, or a combination of (e.g., RAM) 708, non-volatile (such as ROM, flash memory, etc.). 处理器700可包括可移动存储712和不可移动存储714,包括但不限于磁盘或光盘、磁带、闪存、智能卡等。 The processor 700 may include removable storage 712 and non-removable storage 714, including, but not limited to, magnetic or optical disks, tapes, flash memory, smart cards and the like. 诸如存储器部分704、708、710、712和714等计算机存储介质可包括以用于存储诸如计算机可读指令、数据结构、程序模块或其他数据等信息的任何方法或技术来实现的易失性和非易失性、 可移动和不可移动介质。 704,708,710,712 and 714, such as a memory portion, etc. Computer storage media may include volatile memory for such as computer readable instructions, data structures, program modules or other data in any method or technology to achieve and nonvolatile, removable and non-removable media. 计算机存储介质包括,但不限于,RAM、R0M、EEPR0M、闪存或其他存储器技术、CD-ROM、数字多功能盘(DVD)或其他光盘存储、磁带盒、磁带、磁盘存储或其他磁存储设备、兼容通用串行总线(USB)的存储器、智能卡、或能用于存储所需信息且可以由处理器700访问的任何其他介质。 Computer storage media includes, but is not limited to, RAM, R0M, EEPR0M, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, compatible with a universal serial bus (USB) memory, a smart card, or can be used to store the desired information and may be any other medium accessible by a processor 700. 任何这样的计算机存储介质都可以是处理器700的一部分。 Any such computer storage media may be part of the processor 700.

[0093] 处理器700还可包含允许处理器700与其他设备进行通信的通信连接720。 [0093] processor 700 allows the processor 700 may also include a communication connection 720 to communicate with other devices. 通信连接720是通信介质的一个示例。 Communication connection 720 is one example of communication media. 通信介质通常以诸如载波或其他传输机制等已调制数据信号来体现计算机可读指令、数据结构、程序模块或其他数据,并且包括任何信息传递介质。 Communication media typically such as a carrier wave or other transport mechanism in a modulated data signal embodies computer readable instructions, data structures, program modules, or other data, and includes any information delivery media. “已调制数据信号”由以在信号中编码信息的方式设置或改变其一个或多个特征的信号组成。 "Modulated data signal" the signal in a manner as to encode information in the signal set or change one or more characteristics of the composition. 作为示例而非限制,通信介质包括有线介质,诸如有线网络或直接线连接,以及无线介质,诸如声学、射频、红外线和其他无线介质。 By way of example and not limitation, communication media includes wired media network or direct-wired connection, such as, and wireless media such as acoustic, RF, infrared and other wireless media. 如此处所使用的术语“计算机可读介质“可以包括存储介质和通信介质两者。 As used herein, the term "computer readable media" may include both storage media and communication media. 处理器700还可具有诸如键盘、鼠标、笔、语音输入设备、 触摸输入设备等输入设备718。 The processor 700 may also have input devices such as a keyboard, mouse, pen, voice input device, touch input device, etc. 718. 也可以包括诸如显示器、扬声器、打印机等输出设备716。 It may also include an output device 716 such as a display, speakers, printer, and the like.

15 15

Claims (15)

  1. 一种将在线多玩家游戏环境的第一用户作为推荐的目标的方法,所述方法的特征在于:跟踪所述第一用户(110)在在线多玩家游戏环境(100)中的活动,其中所述活动(118)指示所述第一用户和第二用户(114)之间的关系;接收指示所述第二用户的偏好的第一数据(120);基于所述第一数据和所述活动来确定推荐;将所述推荐(122)发送给所述第一用户。 A multi-player online gaming environment a first user as a recommended target, said method characterized by: tracking the first user (110) online activity multiplayer gaming environment (100), wherein the relationship between said movable (118) indicative of said first and second users (114); receiving first data indicating the preferences of the second user (120); and said data based on the first activity determining a recommendation; the recommendation (122) transmits to the first user.
  2. 2.如权利要求1所述的方法,其特征在于,基于所述第一数据和所述活动来确定推荐包括将所述推荐确定为多个推荐中的最相关推荐。 2. The method according to claim 1, characterized in that, based on the first data and determining the activity recommendation comprises determining the recommendation is a recommendation of the plurality of the most relevant recommendations.
  3. 3.如权利要求1所述的方法,其特征在于,跟踪所述活动包括将关于所述活动的数据存储在数据库(208)中。 3. The method according to claim 1, wherein the active tracking comprises storing data in a database on the active (208).
  4. 4.如权利要求3所述的方法,其特征在于,还包括过滤关于所述活动的数据以使得所述数据指示所述第一用户和所述第二用户之间的交互。 4. The method according to claim 3, characterized in that, further comprising filtering the data with respect to the activities such that the interaction between the first user and the second user data indicative of the said.
  5. 5.如权利要求1所述的方法,其特征在于,所述第一数据包括所述第二用户玩的游戏、 所述第二用户观看的视频、所述第二用户购买的内容、所述第二用户使用的服务、以及所述第二用户的优选语言中的任一个。 5. The method of claim 1, wherein said second video viewed by the user, characterized in that said first data comprises a second user plays the game, the second content purchased by the user, the service by a second user, and any one of the preferred language of the user in the second.
  6. 6.如权利要求1所述的方法,其特征在于,所述推荐包括被选定为与所述第一用户对于所述在线多玩家游戏环境的访问设备的通信能力相兼容的描述性对象。 6. The method according to claim 1, wherein said recommendation is described comprising a selected object and the first of compatible user access to the online multi-player gaming environment communication capabilities.
  7. 7.如权利要求6所述的方法,其特征在于,所述访问设备(202)包括游戏控制台、蜂窝电话、个人数字助理、通用计算机、以及便携式数字音乐播放器中的任一个。 7. The method according to claim 6, wherein said access device (202) comprises a game console, either cellular telephones, personal digital assistants, general purpose computers, and portable digital music player.
  8. 8.如权利要求1所述的方法,其特征在于,推荐向所述第一用户建议一系列动作。 8. The method according to claim 1, characterized in that the series of operations recommendation to the first user.
  9. 9.如权利要求1所述的方法,其特征在于,所述推荐包括要添加到朋友列表的朋友、要玩的游戏、要参与的竞赛、要订阅的组、以及要进行对抗游戏的对手中的至少任何一个。 9. The method according to claim 1, wherein the recommendation comprises to add to the friend's friends list, a game to play, to participate in the contest, to subscribe to the group, and the game against the opponent to be the at least any one.
  10. 10.如权利要求1所述的方法,其特征在于,还包括接收对所述推荐的请求。 10. The method according to claim 1, characterized in that, further comprising receiving a request for the recommendation.
  11. 11.如权利要求1所述的方法,其特征在于,还包括接收指示所述第一用户的偏好的第二数据;以及基于所述第二数据来确定所述推荐。 11. The method according to claim 1, wherein further comprising receiving an indication of the preference of the second data of the first user; and based on the second data to determine the recommendation.
  12. 12.如权利要求1所述的方法,其特征在于,所述第一数据包括所述第二用户在所述游戏环境内的游戏活动、所述第二用户在所述游戏环境内的电子商务活动、所述第二用户在所述游戏环境外的电子商务活动、以及所述第二用户在所述环境内的社交活动中的任一个。 12. The method of claim 1 said second user electronic commerce within the gaming environment claim, wherein said first data comprises a second user game activity within the gaming environment, activity, the second user electronic commerce activity outside the gaming environment, and any one of the second user in the social environment in.
  13. 13.如权利要求1所述的方法,其特征在于,确定所述推荐包括基于所述第一用户的社交网络的特征、经由所述第二用户连接到所述第一用户的第三用户的行为、以及所述第一用户的游戏环境的特征中的任一个来确定所述推荐。 13. The method according to claim 1, wherein the recommendation comprises determining based on a characteristic of the first user's social network is connected to the third user via the first user the second user behavior, and wherein any of the first user in a gaming environment to determine the recommendation.
  14. 14.如权利要求1所述的方法,其特征在于,确定所述推荐包括基于所述第二用户的社交网络的特征来确定所述推荐。 14. The method according to claim 1, wherein the recommendation comprises determining based on a characteristic of the second user's social network to determine the recommendation.
  15. 15. 一种用于将在线多玩家游戏环境的第一用户作为推荐的目标的系统,所述系统的特征在于:存储器(512),所述存储器用于存储指示所述第一用户(110)在所述在线多玩家游戏环境(110)中的活动的第一数据和指示所述第一用户的偏好的第二数据(120),其中所述活动指示所述第一用户(110)和第二用户(114)之间的关系;以及处理器(510),所述处理器用于基于所述第一数据和所述第二数据来确定推荐(122) 并将所述推荐发送到所述第一用户(110),其中所述处理器过滤所述第一数据以使得所述第一数据指示所述第一用户(110)和所述第二用户(114)之间的交互,并且其中所述推荐(122)向所述第一用户建议一系列动作。 15. A multi-player online gaming environment a first user as a recommendation for a target system, said system comprising: a memory (512), indicating a memory for storing the first user (110) and data indicative of the first activity (110) to the online multiplayer gaming environment of the second preference data of the first user (120), wherein said activity indicates that the first user (110) and the relationship between the two users (114); and a processor (510), said processor based on the first data and second data to determine the recommended (122) and transmits the recommendation to the second a user (110), wherein said first data processor to said filter such that said first data indicating that the first user (110) interaction between (114) and the second user, and wherein said recommendation (122) recommended a series of operations to the first user.
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