CN101933038A - System and method for targeted recommendations using social gaming networks - Google Patents
System and method for targeted recommendations using social gaming networks Download PDFInfo
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Abstract
Systems, methods and computer readable media are disclosed for targeting a recommendation to a first user of an online multi-player gaming environment based on tracked data of a second user with which the first user has a relationship on the online multi-player gaming environment. In addition to the general system, methods and computer readable medium for such recommendations, the recommendations can be further refined by incorporating information about the first user, including how the user accesses the online multi-player gaming environment.
Description
Background of invention
Such as XBOX
Service (Redmond city, Microsoft) waits the online multiplayer be used for video-game to serve the permission player and plays games together each other in any place in the world or resist recreation.Online multiplayer's service can be carried out the user each other alternately in this game services.
E-commerce system makes great efforts to connect the user to this user may interested project and/or service.For example, e-commerce system can present recommendation, suggestion, relevant item and/or service etc. to the user.Can also illustrate with the project of checking or serve similar contextual advertisement to the user.
These e-commerce systems generally wait based on the cluster of user's purchase/check history, purchase that other people carry out on this website, recommendation that the stranger makes this user and make recommendation.Yet these traditional recommended technologies do not make full use of unique information available, that catch the each side of the natural social networks of formation in this online multi-player gaming service in the environment of online multi-player gaming service.There is the technology of the recommendation of target to improve by this unique information that makes full use of about the user's that has similar tastes and interests relation.
Summary of the invention
Disclosed method and system make full use of the user in online multi-player gaming environment preference and the natural social network relationships between these users recommendation is provided, recommend as ecommerce.In order to illustrate, first user and second user can be connected to online multi-player gaming environment.In case connect, then the user can carry out mutual and/or mutual each other in this game environment with this game environment.
Can follow the tracks of the activity of the relation between indication first user and second user.This activity can be indicated between first user and second user mutual in this online multi-player gaming environment.For example, first user and second user can play games together, can will classify friend each other as in game environment, can participate in public online chatting in the game environment etc.The user can transmit game data each other, can play the same instance of same recreation, can transmit text, audio or video communication each other, or the like.
Can receive second user's ecommerce preference.Product and/or service that this ecommerce preference can be bought with second user and/or use are associated.For example, this ecommerce preference can be associated with the recreation that second user often plays in this game environment.
Can use the ecommerce preference of movable and second user between first and second users to determine recommendation for first user.Can this recommendation be sent to first user with form with first user's access means compatibility.For example, access means can comprise game console, and recommends to be included in the link of institute's recommended products, but as the download games in the game environment.
Because first user and second user can have the interior opening relationships of natural social networks of online multi-player gaming environment, so they more may have common interest, hobby, faith, values etc.Therefore, more may be more relevant based on the recommendation of second user's preference with first user, and more may be more effective when first user is connected with required product and/or service.
More than be general introduction, and therefore comprise simplification, vague generalization and the omission of details necessarily.It will be apparent to one skilled in the art that this general introduction is illustrative and never to be intended to be restrictive.
The accompanying drawing summary
Further describe with reference to the accompanying drawings according to this instructions be used for make system, method and the computer-readable medium of recommendation via the computerize game environment to the user of online multi-player gaming service based on user's behavior and social networks, in the accompanying drawing:
Fig. 1 illustrates the example system that is used for based on the use of the online multi-player gaming network of social activity is provided the recommendation of target to the user.
Fig. 2 illustrates the example system that is used for based on the use of the online multi-player gaming network of social activity is provided the recommendation of target to the user.
Fig. 3 illustrates the exemplary operations process that is used for based on the use of the online multi-player gaming network of social activity is provided the recommendation of target to the user.
Fig. 4 is applicable to the block diagram of exemplary computer network environment that provides the recommendation of target based on the use to the online multi-player gaming network of social activity to the user.
Fig. 5 is the block diagram that the example game control desk that can be included in this computer network environment is shown.
Fig. 6 is the block diagram that can be included in the example calculations environment in this computer network environment.
Fig. 7 illustrates the block diagram of an embodiment of processor.
The detailed description of illustrative embodiment
In the following description and drawings, illustrated some detail so that the complete understanding to each embodiment to be provided.Those of ordinary skill in the related art are appreciated that they can need not one or more in the details described below and realize other embodiment.Although describe the whole bag of tricks with reference to step and sequence in following discloses, so describing is for the clear realization of various embodiments of the present invention is provided, and step and sequence of steps should not be considered to essential.Fig. 1, Fig. 2 and Fig. 4-7 illustrates the operating environment that wherein can carry out each operating process.The operating process of Fig. 3 depicted example.
The data that Fig. 1 illustrates in the social networks that uses in the online multi-player gaming environment 100 are made recommendation 122.This system comprises that the access means 116 with game server 102, e-commerce server 104, recommendation server 106, first user's the access means 112 and second user is linked at computational grid 108 together.Game server 102, e-commerce server 104 and recommendation server 106 may reside on a physical computing devices or a plurality of computing equipment.Equally, online multi-player gaming environment can comprise single calculation server or networking a plurality of such server together.
Access means the 112, the 114th, user 110,114 can be used for being connected to the computing equipment of online multi-player gaming environment 100.This can comprise the dedicated video game console, be configured to online multi-purpose computer of playing games, be configured to play easy game portable digital media player, be configured to play the cell phone or the personal digital assistant of easy game, or the like.By visit data 112,116, user 110,114 can visit online multi-player gaming environment 100 and participation activity thereon.
Online multi-player gaming environment 100 is to comprise the environment that makes the service that the user can be mutual each other.For example, the user can play games or resists recreation with another user, via audio frequency, video and text and another user chat (in real time with asynchronously), be posted to message board, watch audio or video and otherwise participate in this service the service that is provided.Carry out mutual result as the user via this environment, can form social networks.The social structure that social networks is made up of the node of being bound by the interdependent property of one or more particular types (generally being individual or entity), these interdependent properties such as values, clairvoyance, idea, financial transaction, friend, kinship, detest, conflict, trade and web link etc.It can be explicit that these networks connect, as two users with " friend " tabulation of adding server to each other and being kept in the time, or implicit expression is not when as being posted to same message board two users but not explicitly is directed to their message each other.
An assembly of online multi-player gaming environment can be an e-commerce server 104.This provides the function that allows user search, understanding and bought item.Project can be the additional content of whole recreation, recreation, as the new map played, video content, music etc.The function of bought item comprises with financial institution carries out interface is paid purchase to transfer accounts function.E-commerce server can be the web server that separates with online multi-player gaming environment.
Another assembly of online multi-player gaming environment can be a game server 102.This game server can allow the user to seek other users that play same recreation, sets up game example each other, and allows common this recreation of playing.Game server is also followed the tracks of the high score such as the user, the things such as record that optimal user, tournament gaming and a user in the recreation resist another user.In one embodiment, game server helps the user to seek other users that play games together, starts recreation according to selected parameter, and monitors all communications between the player subsequently when recreation takes place.In another embodiment, game server helps the user to seek other users that play games together, starts recreation according to selected parameter, and the user is independent of game server and communicates by letter between game play session subsequently.
Second user's e-commerce initiative or preference can comprise the project that project that second user searched for, project that second user has checked its details, project that second user has graded, project that second user has read its comment and second user buy.Indicate the data of the first user's online activity can comprise recreation, the video that first user watches, the content that first user buys, the service of first user use and first user's the Preferred Language that first user plays.Indicate the data of second user's preference can comprise recreation, the video that second user watches, the content that second user buys, the service of second user use and second user's the Preferred Language that second user plays.
Fig. 2 illustrates the example system that is used for based on the use of the online multi-player gaming environment of social activity is provided the recommendation of target to the user.Recommendation server 200 can be realized on universal computing device, or realize on networking a plurality of universal computing devices together.This server can comprise first memory of data of the activity of storage first user when using online multi-player gaming environment.These data can be indicated the relation between first user and second user.This storer also can be stored second data of indication second user's preference.This server also can comprise the processor that can determine to recommend and this recommendation is sent to first user based on first data and second data.
With the bidirectional communication link of having of existing of recommendation server 200 with first user's access means 202, it can be an assembly of online multi-player gaming environment.This equipment can comprise game console, cell phone, personal digital assistant, multi-purpose computer and the portable digital music player that can play easy game.
Carrying out when mutual with online multi-player gaming environment, the user will pass on the behavioral data of being collected by behavioral data collection assembly 204.This behavioral data can be the Global Information that first user conveys to environment, has checked as the user which part, the user of this environment watched which video and user to play which recreation.The behavior, data can also be the ecommerce behaviors.
The behavior data subsequently the subordinate act data collecting assembly send to that behavioral data purifies and aggregation component 206.This assembly can specified data which part to recommend be valuable for making, and only transmit these data.For example, in one embodiment, know the user check environment the particular portion potted flower how long to recommend be otiose for making, only need know that the user has checked that this specific part gets final product.In this case, behavioral data purifies and which information partly is aggregation component can check about the user from this data transfer, does not check each part institute's time spent and do not transmit the user.
Behavioral data purification and aggregation component will purify data subsequently and send to data analysis and inference engines 214.This engine adopts this information together with each the allocation of items relative weighting that comes from the information of customer data base 208, project database 210 and game database in project database, and wherein relative weighting represents that first user is to the interested possibility of this project.Customer data base 208 can comprise that the user gathers, thereby writes down the character of which user and the first subscriber-related system and this relation, and each user is about the preference of projects.Project database 210 can comprise the project set that recommendation server provides, as recreation, video, song, will be as friend's the user and the supplemental content of recreation, and the information of describing each project is as title, descriptive text and preview.Game database can comprise the tabulation of the recreation that can play on this online multi-player gaming environment, and comprises and can download to access means and be independent of the recreation that this environment is played.
Data analysis and inference engines 214 send to recommendation component 216 with its weighted results subsequently.Recommendation component obtains this information, together with customer data base 208, project database 210 and game database 212, and can use this information to determine to return to via first user access device 202 first user's the recommended project.In one embodiment, recommendation component can be returned the project that first user's most probable needs to first user.In another embodiment, recommendation component can be returned a plurality of projects that comprise interested those projects of this user's possibility to first user.For example, recommendation can comprise the link that is used to buy this project, the descriptive text about this project, the title of this project, the preview of this project, comment and this project itself (in due course) of this project.
Fig. 3 illustrates the example operational flow that is used for based on the use of the online multi-player gaming network of social activity is provided the recommendation of target to the user.Those skilled in the art will notice that disclosed process is illustrative and has conceived different realizations.
300, this process flow begins.This process can for example used online multi-player gaming service in response to definite first user and be triggered.
302, can follow the tracks of the activity of first user in online multi-player gaming environment.Thereby this activity can comprise and signs in to the each side that online multi-player gaming environment is selected the recreation that will play, as map and/or the grade that will play.This activity can comprise the feature of selecting to revise recreation, as music, game options, grade of difficulty, or the like.This activity can comprise that other users with online multi-player gaming environment carry out mutual operation.For example, this activity can comprise that online chatting, cooperation are played, message is puted up, or the like.
This activity can be indicated the relation between first user and second user.For example, first user and second user can play games in an online match each other together.First and second users can chat each other.First and second users can be jointly and other users play games.First and second users can have similar game options and/or grade of difficulty.First and second users can be the parts of same online group or troop.
In one embodiment, this activity can comprise that object for appreciation first and second users play together or the recreation of antagonism object for appreciation each other.This activity can comprise direct audio frequency, video and the textcommunication between first user and second user.This activity can comprise mutual with common friend.This activity can comprise present first user and second user shared video, music, message board etc.
Tracking can comprise with about this movable data storage in database.This storage can comprise filtration about these movable data so that this data are indicated mutual between first user and second user.
Can comprise alternately between first user and second user is explicit mutual.For example, these two users can will add their list of friends separately to each other, can be together or each other antagonism play games, can be posted to the same thread on the message board, and/or direct dialogue each other, as by instant message transrecieving, audio frequency and/or Video chat.Between first user and second user also can be the relation of implicit expression alternately.For example, they can share common friend, have played same recreation, have watched same video, from the login of same time zone, share the default language preference, or a certain things has been commented same grade.
Can take place in real time alternately between first user and second, as during the audio or video chat sessions or when playing games together, or take place asynchronously, second user does not use this environment and second user to respond on this message board after a while and first user when not using this environment as being posted to message board first user.
304, can for example receive first data of indication second user's preference at the recommended engine place.In one embodiment, first data comprise recreation, the video that second user watches, the content that second user buys, the service of second user use and second user's the Preferred Language that second user plays.In addition, second user's preference also can comprise e-commerce initiative in game environment of the ludic activity of second user in game environment, second user, second user outside game environment e-commerce initiative and any the indicated preference in the doings of second user in this environment.
Second user's preference can be explicit.Such explicit preferences can comprise answer investigation, to product grade, message board is puted up, video, recreation or user or vote for or oppose some things when the poll.Second user's preference also can be an implicit expression.Such implicit preferences can comprise play particular game, often play particular game, viewing content and will the most of the time flower on the specific part of this environment.
Second user's preference can be risen in this games system.This preference that comes from games system can comprise the download games map, play to resist with the specific user and play and play games.Second user's preference also can be risen in outside this games system.This preference that comes from outside the games system can comprise from e-commerce website search and purchase product.
306, can determine based on first data and movable recommendation.Recommendation can be advised a series of actions to first user.For example, this recommendation adversary that can recommend to add to the friend of list of friends, the recreation that will play, the contest that will participate in, the group that will subscribe to and will resist recreation.
This online multi-player gaming environment can determine to be applicable to a plurality of recommendations of first user.The recommendation of presenting to the user can be chosen to be the maximally related recommendation in the determined recommendation.
In one embodiment, determine that this recommendation can comprise the data of the preference that receives indication first user and make the preference of recommendation based on first user.First user's preference can help to provide better result, under the situation as the strong preference that shows the new game map that does not seek out the recreation that this user has first user.
In addition, in one embodiment, can determine to recommend, promptly based on the feature of first user's social networks, be connected to via second user in first user's the 3rd user's the behavior and first user's the feature etc. of game environment any determine recommendation.Additional data about first user can help to provide better result.
Recommendation can be determined based on the communication capacity of the access means that is associated with first user.Access means can comprise game console, cell phone, personal digital assistant, multi-purpose computer and portable digital music player.For example, using first user under the situation of the portable digital music player with the ability of playing easy game, the recommendation of making song or easy game (things that can use with this portable digital music player) is preferred.
In one embodiment, recommendation can comprise the suggestion at a series of actions of first user.This a series of actions can be the message board that visit has the interested content of first user possibility, or uses this service at special time, as when the user who a recreation is had similar skill level frequently plays this recreation.
In one embodiment, determine that recommendation can be connected to any in first user's the 3rd user's the behavior and first user's the feature of game environment based on the feature of first user's social networks, via second user.
In one embodiment, determine to recommend to comprise based on the feature of second user's social networks and determine recommendation.The feature of second user's social networks can comprise the friend's who is associated with second user quantity, from other users' feedback, second user's friend's the behavior and second user's friend's friend's the behavior any about second user.
In one embodiment, this operation also comprises from the request of first user reception to recommending.First user can click this user of indication and wish to see recommended this user's of giving of which map link, or the similar map that can clickthrough when checking such map comes explicit user to like.In both cases, such action comprises the request online multi-player gaming environment, that first user recommends for reception that is sent to.
Commending system can use the information filtering algorithm to determine to recommend based on this activity with about first data of second user's preference.The information filtering algorithm can comprise the collaboration type filter method that coordination is recommended with formulation from a plurality of inputs of multiple source.For example, the information filtering algorithm can be the slope-one algorithm.
308, can first user will be recommended to send to.This recommendation can comprise descriptive object.This descriptive object can be chosen to be compatible mutually with the communication capacity of first user's access means.For example, this descriptive object can comprise descriptive text, price, title, length, the image of this recommendation, the preview of this recommendation, and the grading of the quality grade of this recommendation, the grading of the age appropriateness (age-appropriateness) of this recommendation, or the like.
This recommendation can comprise additional content.For example, when recommending song, can in this recommendation, comprise the brief sample of this song.This recommendation also can comprise the sample of accompaniment music video of the length that comprises text, style information, artist information, song title, the artistical photo of describing this song or the special edition that therefrom extracts this song, song, this song and the descriptive object of other such information.
This descriptive object can be selected based on the compatibility of first user's access means.For example, first user's access means can comprise game console, cell phone, personal digital assistant, multi-purpose computer and portable digital music player.In order to illustrate, use first user under the situation of portable digital music player of ability with displaying audio file, descriptive object can comprise audio-frequency information.Similarly, have under the situation of limited communication bandwidth in first user's access means, selected descriptive object can have complementary little storage size.In one embodiment, this recommendation can send to first user in response to the request to recommending from first user.First user may not wish to receive the not recommendation of request, but may welcome to recommend when he or she starts this process.
In one embodiment, recommendation can be included in the link of product.For example, this link can be the hyperlink according to HTML(Hypertext Markup Language), extend markup language (XML) etc.This link can be so that according to recommending to buy product and/or service.
Fig. 4 is the diagrammatic sketch of exemplary computer network that can comprise the each side of medium reliability.But computing machine 400a-400e main memory is such as various calculating objects such as recreation or other application programs.Though physical environment is shown computing machine with connection device, this diagram only is for explanatory purposes and can comprises various digital devices and processor, as PDA, game console, cell phone etc.In addition, communication network 460 self can comprise a plurality of computing machines, server and the network equipment such as router etc.
There are various systems, assembly and the network configuration of supporting distributed computing environment.For example, computing system can link together by wired or wireless system, local network or the network that extensively distributes.Current, many such network coupled are to the Internet, and the latter is provide the foundation structure and contain many different networks of the calculating that extensively distributes.The aspects of each embodiment can be used for computer-readable instruction, code segment, application program etc. are distributed to various distributive computing facilities.
An example of known network configuration is a Microsoft
Networked services.Microsoft
Control desk support is called as Xbox
The home-network linkups of service.Xbox
Be making of Microsoft's exploitation
Games system can with other
The user play together by the Internet or other networks or resist recreation at spider lines.This service allows the player to communicate by word of mouth, safeguards scoreboard etc.This connects permission multiplayer the Internet contact.
This network infrastructure has been enabled the multiple network topological structure, such as client/server, equity or hybrid architecture.Client computer is to use incoherent another kind of or the class of service of group or the member of group.Therefore, in calculating, client computer can be the process (that is, a group instruct or task) of request by the service that another program provided.Client process can be used institute's requested service and needn't know about another program or serve self any operational detail.In client/server architecture, especially in networked system, client computer normally is provided by the computing machine of the shared network resource that is provided by another computing machine (being server).Server can be can be by the remote computer system such as remote network accesss such as the Internets.Client process can be movable in first computer system, and server processes can be movable in second computer system, they communicate with one another by communication media, thus the distributed function of providing and allow a plurality of client computer to utilize the information gathering ability of server.
Client-server can use the function that is provided by protocol layer to communicate with one another.For example, HTTP(Hypertext Transport Protocol) is a kind of common agreement in conjunction with the world wide web (www) use.Can be used to identification server or client computers each other such as URL(uniform resource locator) (URL) or Internet protocol (IP) computer network address address.Communication between the computing equipment can provide by communication media.Particularly, client-server can connect and coupling in operation each other via TCP/IP, so that carry out large-capacity communication.
Usually, computer network can comprise server apparatus and the client devices (equipment both can be that client computer also can be a server in reciprocity environment) that is deployed in the network environment.Communication network 460 can be to be convenient to LAN, WAN, Intranet or the Internet of the communication between a plurality of computing equipment 400a-400e or their any combination.In addition, communication network 460 can comprise the combination of wireless, wired or wireless and wired connection.In addition, computer network can comprise distributed computing environment.In this environment, calculation task may be interspersed within on a plurality of computing equipments as addressable element in the computer network.
According to an embodiment, communication network 460 can serve 450 from the network of a plurality of computing machine 400a-400e visits by main memory.Network service 450 can acquisition of information and the user of tracking computer 400a-400e provide calculation services with user to service 450.
Fig. 5 is the block diagram that can realize the example game control desk of above technology.Generally speaking, processor 500 is one type computing equipment or system, and is the computing equipment that can use with these technology or the example of system.In this exemplary scene, processor 500 comprises game console, as
Game console.The media content that game console 500 is play or read can include but not limited to game content and such as non-game contents such as movie contents, music content, audio content, video content, video conference content and/or digital video disc (DVD) contents.Game content also can comprise data and the medium that for example relate to vehicle, personage, weapon, charm, grade, renewal statistics, or other the available graphic presentations that are applicable to any concrete recreation that will on game console, play that generally know that of the user/player of game console or the spendable information of playing.Media content can comprise can be randomly and the combined any game content of non-game content.
Game console 500 comprises the CPU (central processing unit) (CPU) 501 with 502,2 grades of (L2) high-speed caches 504 of 1 grade of (L1) high-speed cache and flash ROM (ROM (read-only memory)) 506.Therefore 1 grade of high- speed cache 502 and 2 grades of high-speed cache 504 temporary storaging datas have also reduced number of memory access cycles, thereby have improved processing speed and handling capacity.The executable code that flash ROM 506 loads in the starting stage of boot process in the time of can being stored in game console 500 initial energisings.Alternatively, the executable code that loads in the initial guide stage can be stored in (not shown) in the flash memory device.In addition, ROM 506 can be placed apart with CPU 501.Can be randomly, game console 500 can be a multicomputer system; For example, game console 500 can have three processors 501,503 and 505, and wherein processor 503 and 505 has the assembly similar or identical with processor 501.
The Video processing streamline that Graphics Processing Unit (GPU) 508 and video encoder/video codec (encoder/decoder) 514 are formed at a high speed, high graphics is handled.Data are transported to video encoder/video codec 514 via bus from Graphics Processing Unit 508.The Video processing streamline outputs to A/V (audio/video) port 540 to be transferred to televisor or other display equipment with data.Memory Controller 510 is connected to GPU 508 and CPU 501 to make things convenient for the various types of storeies 512 of processor access, such as, but not limited to RAM (random access memory).
Processor 500 can comprise I/O controller 520, System Management Controller 522, audio treatment unit 523, network interface controller 524, a USB master controller 526, the 2nd USB controller 528 and the front panel I/O parts 530 that can realize on module 518.USB controller 526 and 528 main frames as peripheral controllers 542 (1)-842 (2), wireless adapter 548 and external memory unit 546 (for example flash memory, external CD/DVD ROM driver, removable medium etc.).Network interface 524 and/or wireless adapter 548 provide the visit of network (for example the Internet, home network etc.) and can be in the wired or wireless interface module of various differences any, comprise Ethernet card, modulator-demodular unit, bluetooth module, cable modem or the like.
System storage 543 can be stored in the application data that loads during the boot process.Media drive 544 can comprise DVD/CD driver, hard disk drive or other removable media drives etc.Media drive 544 can be internal or external at game console 500.When media drive 544 was the driver of removable medium (such as removable CD or flash magnetic tape cassette etc.) or reader, media drive 544 was that (or wherein) can install medium so that the example of the interface that reads on it.Media drive 544 can access application data 544 with by game console 500 execution, playback etc.Media drive 544 can be connected to I/O controller 520 via connect buses such as (for example IEEE1394) at a high speed such as serial ATA bus or other.Though media drive 544 (for example can refer to various storage implementation examples usually, hard disk, removable CD drive etc.), but game console 500 can comprise hard disk 552 especially, and it can be used for storing the data of game data, application data or other types.
System Management Controller 522 can provide the various service functions that relate to the availability of guaranteeing game console 500.Audio treatment unit 523 and audio codec 532 can form having high-fidelity, 3D, handle streamline around the corresponding audio of handling with stereo audio according to the each side of theme of the present invention described herein.Communication link can be carried voice data between audio treatment unit 523 and audio codec 526.The Audio Processing streamline outputs to A/V port 540 with data and reproduces for external audio player or equipment with audio capability.
Front panel I/O parts 530 supports to be exposed to the power knob 550 on game console 500 outside surfaces and the function of ejector button 552 and any LED (light emitting diode) or other indicators.System power supply module 536 can be to each assembly power supply of game console 500.Fan 538 can cool off the circuit in the game console 500.
Interconnection between each other assemblies in CPU 501, GPU 508, Memory Controller 510 and the game console 500 can be via one or more bus, comprises serial and parallel bus, memory bus, peripheral bus and use in the various bus architectures any processor or local bus.
When game console 500 was switched on or guided again, application data can be loaded into storer 512 and/or the high-speed cache 502,504 and at CPU 501 from system storage 543 and carry out.Application program can be presented on the graphic user interface of the user experience that provides consistent when navigating to different media types available on the game console 500.In operation, the application program that comprises in the media drive 544 and/or other medium can start or broadcast from media drive 544, to provide additional function to game console 500.
Game console 500 can be operated as autonomous system by this system is connected to televisor or other displays simply.In this stand-alone mode, game console 500 can allow one or more users and this system interaction, see a film, listens to the music etc.Yet under the situation of the integrated broadband connection that can become available by network interface 524 or wireless adapter 548, game console 500 also can be used as than the participant in the macroreticular community and operates.
Computer system can roughly be divided into three component groups: nextport hardware component NextPort, hardware/software interface system component and application component (being also referred to as " nest " or " component software ").In each embodiment of computer system, nextport hardware component NextPort can comprise CPU (central processing unit) (CPU) 521; Storer (ROM 564 and RAM 525 both); Basic input/output (BIOS) 566; And such as various I/O (I/O) equipment such as keyboard 540, mouse 562, monitor 547 and/or printer (not shown).Nextport hardware component NextPort comprises the basic physical basis structure of computer system.
Fig. 6 illustrates the example system of the each side that is used to realize current disclosed theme, comprises the universal computing device of computing machine 641 forms.Each assembly of computing machine 641 can include but not limited to processing unit 659, system storage 622, Graphics Processing Unit 629 (and graphic interface 631), video memory 630 (and video interface 632) and will comprise that each system component of system storage 622 is coupled to the system bus 621 of processing unit 659.System bus 621 can be any in the bus structure of several types, comprises memory bus or memory controller, peripheral bus and uses any local bus in the various bus architectures.As example, and unrestricted, such architecture comprises ISA(Industry Standard Architecture) bus, MCA (MCA) bus, enhancement mode ISA (EISA) bus, Video Electronics Standards Association's (VESA) local bus and peripheral component interconnect (pci) bus (being also referred to as interlayer (Mezzanine) bus).
Communication media is usually embodying computer-readable instruction, data structure, program module or other data such as modulated message signal such as carrier wave or other transmission mechanisms, and comprises any information transmitting medium.Term " modulated message signal " refers to the signal that its one or more features are set or change in the mode of coded message in signal.And unrestricted, communication media comprises wire medium as example, such as cable network or directly line connection, and wireless medium, such as acoustics, RF, infrared ray and other wireless mediums.Arbitrary combination also should be included within the scope of computer-readable medium in above-mentioned.
Driver also shown in Figure 6 and related computer-readable storage medium thereof above are discussed provides the storage of computer-readable instruction, data structure, program module and other data for computing machine 641.In Fig. 6, for example, hard disk drive 638 is illustrated as storage operating system 658, application program 657, other program modules 656 and routine data 655.Notice that these assemblies can be identical with routine data 628 with operating system 625, application program 626, other program modules 627, also can be different with them.It is in order to illustrate that they are different copies at least that operating system 658, application program 657, other program modules 656 and routine data 655 have been marked different labels here.The user can pass through input equipment, such as keyboard 651 and pointing device 652 (being commonly referred to as mouse, tracking ball or touch pads) to computing machine 641 input commands and information.Other input equipment (not shown) can comprise microphone, operating rod, game paddle, satellite dish, scanner etc.These and other input equipments are connected to processing unit 659 by the user's input interface 636 that is coupled to system bus usually, but also can be connected such as parallel port, game port or USB (universal serial bus) (USB) by other interfaces and bus structure.The display device of monitor 642 or other types is connected to system bus 621 also via interface such as video interface 632.Except that monitor, computing machine can also comprise other peripheral output devices, and such as loudspeaker 644 and printer 643, they can connect by output peripheral interface 633.
When using in the LAN networked environment, computing machine 641 is connected to LAN 645 by network interface or adapter 637.When using in the WAN networked environment, computing machine 641 generally includes modulator-demodular unit 650 or is used for by setting up other devices of communication such as WAN such as the Internet 649.Modulator-demodular unit 650 can be internal or external, and it can be connected to system bus 621 via user's input interface 636 or other suitable mechanism.In networked environment, can be stored in the remote memory storage device about computing machine 641 described program modules or its part.And unrestricted, Fig. 6 illustrates remote application 648 and resides on the memory devices 647 as example.It is exemplary that network shown in being appreciated that connects, and can use other means of setting up communication link between computing machine.
Should be appreciated that various technology described herein can combined with hardware or software, or realize in conjunction with both combination in due course.Therefore, the method and apparatus of current disclosed theme or its particular aspects or part can be taked to be included in such as the program code in the tangible mediums such as floppy disk, CD-ROM, hard disk drive or any other machinable medium (promptly, instruction) form, when wherein carrying out in program code is loaded into such as machines such as computing machines and by it, this machine becomes the device that is used to realize current disclosed theme.Under situation about carrying out on the programmable calculator, computing equipment generally includes processor, readable storage medium (comprising volatibility and nonvolatile memory and/or memory element), at least one input equipment and at least one output device of this processor at program code.One or more programs can for example realize or utilize the process in conjunction with current disclosed subject description by use API, reusable control etc.Such program preferably realizes with high level procedural or Object-Oriented Programming Language, to communicate by letter with computer system.Yet if desired, this program can realize with assembly language or machine language.In any case, language can be compiler language or interpretative code, and can realize combining with hardware.
Fig. 7 illustrates the example system that is used for based on the use of the online multi-player gaming environment 700 of social activity is provided the recommendation of target to the user.In one embodiment, first user visits this environment via first user's access means 702.This equipment can comprise ecommerce or advertisers, special-purpose game station or the music that can play games or other equipment interfaces that can play games.The data that transmitted during this of first user and this environment is mutual are caught and storage by the behavioral data collection assembly 704 of this environment.These data are sent to behavioral data subsequently and purify and aggregation component 706, its filter out to the process of determine recommending unnecessary information, send it to correct database (customer data base 708, project database 710 and game database), and it is gathered into for the necessary level of correct processing.
Subsequently, data analysis and inference engines 714 obtain about the information of the project that comprises in the project database 710 and the information of assembling from first user's behavior, and with first user, the his or her friend existing information relevant with his or her social networks.The behavior of his or her friend in given his or her behavior in the past and his social networks is determined in this data analysis and inference engines 714 all relevant items in project database 710 to recommend for the best of first user.For example, first user does not buy as yet if all friends of first user have bought the additional maps of particular game, then first user to buy the possibility of this map higher than the possibility that he or she buys the interested project of no one in the his or her network.
But recommendation component 716 obtains the correlativity that calculates from each recommended project of data analysis and inference engines 714, and with it with combined to determine to send to first user's recommendation from the data of customer data base 708, project database 710 and game database 712.In one embodiment, this recommendation is that to be confirmed as be to the most helpful recommendation of user.Can will recommend relevant metadata to send with this together with this recommendation.For example, recommending is under the situation of song, the artist who is associated with this song or the image of special edition, and the text of containing the description of this song title, artist name, album name, song length, similar artist and this song can send with the link that is used to buy this project.Subsequently this recommendation is returned to first user.
Fig. 7 is a block diagram of realizing the example processor 700 of system and method disclosed herein.Processor 700 comprises processing section 702, memory portion 704 and I/O part 706.Processing section 702, memory portion 704 and I/O part 706 are coupled (it is not shown in Figure 7 to be coupled) can allow the communication between them.As mentioned above, I/O part 706 can provide and/or received content by network.
Processor 700 can be implemented as client processor and/or processor-server.In a basic configuration, processor 700 can comprise at least one processing section 702 and memory portion 704.Memory portion 704 can be stored any information of using in conjunction with the medium reliability.The accurate configuration and the type that depend on processor, memory portion 704 can be (as the RAM) 708 of volatibility, non-volatile (as ROM, flash memory etc.) 710 or its combination.Processor 700 can comprise and removable storage 712 and can not mobile storage 714 includes but not limited to disk or CD, tape, flash memory, smart card etc.Can comprise to be used to store such as computer-readable storage mediums such as memory portion 704,708,710,712 and 714 such as any method of information such as computer-readable instruction, data structure, program module or other data or volatibility that technology realizes and non-volatile, removable and removable medium not.Computer-readable storage medium comprises, but be not limited to, the storer of RAM, ROM, EEPROM, flash memory or other memory technologies, CD-ROM, digital versatile disc (DVD) or other optical disc storage, tape cassete, tape, disk storage or other magnetic storage apparatus, compatible universal universal serial bus (USB), smart card, maybe can be used to store information needed and can be by any other medium of processor 700 visits.Any such computer-readable storage medium can be the part of processor 700.
Claims (15)
1. one kind with first user of the online multi-player gaming environment method as the target of recommending, and described method is characterised in that:
Follow the tracks of the activity of described first user (110) in online multi-player gaming environment (100), the relation between wherein said activity (118) described first user of indication and second user (114);
Receive first data (120) of described second user's of indication preference;
Determine to recommend based on described first data and described activity;
Described recommendation (122) is sent to described first user.
2. the method for claim 1 is characterized in that, determines to recommend to comprise based on described first data and described activity described recommendation is defined as associated recommendation in a plurality of recommendations.
3. the method for claim 1 is characterized in that, follow the tracks of described activity comprise with about the data storage of described activity in database (208).
4. method as claimed in claim 3 is characterized in that, also comprise filtration about the data of described activity so that described data are indicated mutual between described first user and described second user.
5. the method for claim 1, it is characterized in that described first data comprise any in the recreation that described second user plays, the video that described second user watches, content that described second user buys, service that described second user uses and described second user's the Preferred Language.
6. the method for claim 1 is characterized in that, described recommendation comprise be chosen to be with described first user for the compatible mutually descriptive object of the communication capacity of the access means of described online multi-player gaming environment.
7. method as claimed in claim 6 is characterized in that, described access means (202) comprises any in game console, cell phone, personal digital assistant, multi-purpose computer and the portable digital music player.
8. the method for claim 1 is characterized in that, recommends to advise a series of actions to described first user.
9. the method for claim 1 is characterized in that, described recommendation comprise the friend that will add list of friends to, the recreation that will play, the contest that will participate in, the group that will subscribe to and to resist among the adversary of recreation at least any one.
10. the method for claim 1 is characterized in that, also comprises the request of reception to described recommendation.
11. the method for claim 1 is characterized in that, also comprises second data of the preference that receives described first user of indication; And
Determine described recommendation based on described second data.
12. the method for claim 1, it is characterized in that, described first data comprise e-commerce initiative in described game environment of the ludic activity of described second user in described game environment, described second user, described second user outside described game environment e-commerce initiative and any in the doings of described second user in described environment.
13. the method for claim 1, it is characterized in that, determine described recommendation comprise feature based on described first user's social networks, be connected to via described second user in described first user's the 3rd user's behavior and described first user's the feature of game environment any determine described recommendation.
14. the method for claim 1 is characterized in that, determines that described recommendation comprises based on the feature of described second user's social networks to determine described recommendation.
15. one kind is used for the system as the target of recommending with first user of online multi-player gaming environment, described system is characterised in that:
Storer (512), described storer is used for storage described first user of indication (110) in first data of the activity of described online multi-player gaming environment (110) and second data (120) of described first user's of indication preference, the relation between wherein said movable indication described first user (110) and second user (114); And
Processor (510), described processor is used for determining to recommend (122) and described recommendation being sent to described first user (110) based on described first data and described second data, wherein said processor filters described first data so that described first data are indicated mutual between described first user (110) and described second user (114), and wherein said recommendation (122) is advised a series of actions to described first user.
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| KR20100118975A (en) | 2010-11-08 |
| RU2010132209A (en) | 2012-02-20 |
| RU2490713C2 (en) | 2013-08-20 |
| EP2238570A4 (en) | 2011-11-30 |
| JP2011511981A (en) | 2011-04-14 |
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| MX2010007847A (en) | 2010-08-09 |
| US20090197681A1 (en) | 2009-08-06 |
| JP2014130621A (en) | 2014-07-10 |
| BRPI0821680A2 (en) | 2015-06-16 |
| CA2710653A1 (en) | 2009-08-13 |
| WO2009099496A1 (en) | 2009-08-13 |
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