CN101860725B - Method for previewing and subscribing pay channels of digital television and system - Google Patents

Method for previewing and subscribing pay channels of digital television and system Download PDF

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Publication number
CN101860725B
CN101860725B CN2010101972676A CN201010197267A CN101860725B CN 101860725 B CN101860725 B CN 101860725B CN 2010101972676 A CN2010101972676 A CN 2010101972676A CN 201010197267 A CN201010197267 A CN 201010197267A CN 101860725 B CN101860725 B CN 101860725B
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China
Prior art keywords
conditional access
pay
pay channel
stb
channel
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Expired - Fee Related
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CN2010101972676A
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Chinese (zh)
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CN101860725A (en
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闫鹏
李志鸿
辛宇
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Beijing Huixin Bosi Technology Co., Ltd
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Beijing Husen Technology Co Ltd
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Abstract

The invention discloses a method for previewing and subscribing pay channels of a digital television, which comprises that: a front-end service system defines a first CA product and a second CA product for each pay channel; a CA system generates long authorization management information and sends the long authorization management information to a set-top box according to the first CA product; a user browses the pay channels; after a preset duration is reached, the set-top box judges whether the user owns short authorization management information, if so, the user browses the pay channels according to the short authorization management information, otherwise, the set-top box shields the pay channels; and the user purchases the second CA product of the pay channel through an on-demand system, the CA system generates the short authorization management information and sends the short authorization management information to the set-top box, and the set-top box cancels the shielding and plays the pay channels according to the short authorization management information. The technical scheme of the invention can assist the user to master the condition of each pay channel more easily, open the pay channels in time and realize rational consumption.

Description

The method and system of a kind of digital television pay channels preview and order
Technical field
The present invention relates to the digital television techniques field, relate in particular to the method and system of a kind of digital television pay channels preview and order.
Background technology
At present, China is in the concentrated promotional period and the growth stage of DTV, because historical reasons, operator has generally met with following technological difficulties, causes the popularization obstacle of pay channel heavy:
At first; It is more extensive that pay channel is limited to current management means, all is to adopt multichannel in OSS or subscriber management system, to be packaged into the mode bundle sale of channel bag, and each channel bag is tens hundreds of channels at most at least; The order threshold is too high, causes a large number of users to select to abandon.
Secondly, pay channel adopts the authorization control mode, and authorization message adopts the forms of broadcasting to issue.STB can normally broadcast the channel that mandate is arranged, and the channel that does not have to authorize just shows blue screen.The user has no idea to understand to unfamiliar channel, causes the order rate of pay channel not high.On the other hand, the user often can only guess this channel content according to channel designation, but finds not to be oneself to want to see after channel is opened, and it is high to cause quitting the subscription of rate.
Once more, user's purchase is opened pay channel and need be gone to the business hall, issues channel authorization information for the user within a certain period of time after accept the business hall; The user just can watch; So just cause ageing not highly, can not see immediately when the user wants to see that the user also is unwilling to have ordered.
Summary of the invention
The objective of the invention is to propose the method and system of a kind of digital television pay channels preview and order, can help the user to grasp the situation of each pay channel with being more prone to, and open pay channel immediately, realize reasonable consumption.
For reaching this purpose, the present invention adopts following technical scheme:
The method of a kind of digital television pay channels preview and order may further comprise the steps:
A, front end service system define the first Conditional Access product and the second Conditional Access product for each pay channel; Conditional access system is according to the said first Conditional Access product, generates and send to STB the long Entitlement Management Message of each pay channel;
B, user browse pay channel through the terminal, reach preset duration after, whether the said user of set-top box judging has the short Entitlement Management Message of said pay channel; If; Said user browses said pay channel according to said short Entitlement Management Message, if not, then go to step C;
C, STB shield said pay channel on said terminal;
D, said user buy the second Conditional Access product of said pay channel through VOD system; The ordering information of the said second Conditional Access product that conditional access system sends according to said VOD system generates and sends to STB the short Entitlement Management Message of said pay channel;
E, STB are cancelled the shielding of said pay channel, play said pay channel according to the short Entitlement Management Message of said pay channel.
Among the step C, STB generates curtain, is presented on the said terminal, is used to shield said pay channel.
STB is broadcast the second Conditional Access product subscription information that platform obtains said pay channel from electronic program list or advertisement, generates said curtain according to the second Conditional Access product subscription information of said pay channel.
Front end service system is business operation support system or subscriber management system, and VOD system is interactive voice response system, note system or WAP system.
The production number of the first Conditional Access product of a pay channel is less than 500, and the production number that the production number of the second Conditional Access product of said pay channel equals the said first Conditional Access product adds 500.
Among the step B, the production number of the second Conditional Access product of STB through searching said pay channel judges whether said user has the short Entitlement Management Message of said pay channel.
The system of a kind of digital television pay channels preview and order; Comprise front end service system, conditional access system, VOD system and STB; Said conditional access system is connected with said STB with said front end service system, said VOD system respectively and is connected, wherein
Said front end service system is used to pay channel and defines the first Conditional Access product and the second Conditional Access product, and sends to said conditional access system;
Said conditional access system; Be used for generating the long Entitlement Management Message of said pay channel according to the first Conditional Access product that said front end service system is sent; And the ordering information of the second Conditional Access product that sends according to said VOD system generates the short Entitlement Management Message of said pay channel, sends to STB;
Said STB; Be used for playing said pay channel with short Entitlement Management Message according to the long Entitlement Management Message of said pay channel; Be used to control the duration of browsing of said pay channel; Be used to judge whether said user has the short Entitlement Management Message of said pay channel, and confirm whether shield said pay channel according to judged result;
Said VOD system is used to receive the ordering information of the second Conditional Access product of the said pay channel that the user sends, and sends to said conditional access system.
Comprise that also electronic program list or advertisement broadcast platform; Said electronic program list or advertisement are broadcast platform and are connected with said STB; Be used for sending the ordering information of the second Conditional Access product of said pay channel to said STB; Said STB also is used for generating curtain according to the ordering information of the second Conditional Access product of said pay channel, is presented on the terminal.
Said front end service system is business operation support system or subscriber management system.
Said VOD system is interactive voice response system, note system or WAP system.
Adopted technical scheme of the present invention; The user can preview have the pay channel bought; Can or go to the business hall to open immediately, watch immediately through SMS, interactive voice response system, WAP to interested channel, and withhold expense, can make the user more easily grasp the situation of each pay channel like this through mobile phone, phone; And open pay channel on this basis immediately; Accomplish reasonable consumption, thereby effectively improve pay channel order rate and CSAT, reduce the rate of quitting the subscription of of pay channel.
Description of drawings
Fig. 1 is the structural representation of digital television pay channels preview and order system in the specific embodiment of the invention.
Fig. 2 is the flow chart of digital television pay channels preview and order in the specific embodiment of the invention.
Embodiment
Further specify technical scheme of the present invention below in conjunction with accompanying drawing and through embodiment.
Fig. 1 is the structural representation of digital television pay channels preview and order system in the specific embodiment of the invention.As shown in Figure 1; Digital television pay channels preview and order system comprise that front end service system 101, conditional access system 102, VOD system 103, electronic program list or advertisement broadcast platform 104 and STB 105; Conditional access system is connected with STB with front end service system, VOD system respectively and is connected, and electronic program list or advertisement are broadcast platform and be connected with STB.
Wherein, front end service system is business operation support system or subscriber management system, for pay channel defines the first Conditional Access product and the second Conditional Access product, and sends to conditional access system.
The first Conditional Access product that conditional access system sends according to front end service system generates the long Entitlement Management Message of pay channel; And the ordering information of the second Conditional Access product that sends according to VOD system generates the short Entitlement Management Message of pay channel, sends to STB.
STB is play pay channel according to the long Entitlement Management Message of pay channel with short Entitlement Management Message; Control the duration of browsing of pay channel; Whether judges has the short Entitlement Management Message of pay channel; And confirm whether shield pay channel according to judged result, also the ordering information according to the second Conditional Access product of pay channel generates curtain, is presented on the terminal.
VOD system is interactive voice response system, note system or WAP system, the ordering information of the second Conditional Access product of the pay channel that the reception user sends, and send to conditional access system.
Platform sends ordering information from the second Conditional Access product of pay channel to STB is broadcast in electronic program list or advertisement.
Fig. 2 is the flow chart of digital television pay channels preview and order in the specific embodiment of the invention.As shown in Figure 2, the flow process of digital television pay channels preview and order may further comprise the steps:
Step 201, front end service system (business operation support system or subscriber management system) are two Conditional Access products of each pay channel definition; The i.e. first Conditional Access product and the second Conditional Access product; Wherein, The production number of the first Conditional Access product adds 500 less than the production number that the production number of 500, the second Conditional Access products equals the first Conditional Access product.
Step 202, to each pay channel, conditional access system generates a long Entitlement Management Message (authorized order that adds that does not promptly have the Close Date), and sends to STB according to the first Conditional Access product.
Step 203, user receive long Entitlement Management Message, can browse each pay channel through digital TV terminal, but STB has been preset a time, such as 1 minute, reach preset duration after, forward step 204 to.
Whether the production number judges of step 204, the STB second Conditional Access product through searching this pay channel has the short Entitlement Management Message of the pay channel of browsing, if having, then goes to step 205; If no, then go to step 206.
Step 205, user browse this pay channel according to this weak point Entitlement Management Message.
Step 206, STB are broadcast the second Conditional Access product subscription information that platform obtains this pay channel from electronic program list or advertisement; Comprise the briefly introducing of this pay channel, buying pattern and price etc.; The second Conditional Access product subscription information according to this pay channel generates curtain again; STB is showed this curtain on digital TV terminal, to shield this pay channel content, the area size at curtain covering terminal can be weighed the effect of publicity and define voluntarily.
Step 207, user are according to the second Conditional Access product subscription information of this pay channel of showing on the curtain; Pass through VOD system; Such as interactive voice response system, note system or WAP system, buy the second Conditional Access product of this pay channel.
The ordering information of the second Conditional Access product that step 208, conditional access system are sent according to VOD system generates the short Entitlement Management Message of this pay channel, and sends this STB.
After step 209, STB were received the short Entitlement Management Message of this pay channel, the curtain of cancellation pay channel was play this pay channel according to the short Entitlement Management Message of pay channel.
The above; Be merely the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, anyly is familiar with this technological people in the technical scope that the present invention disclosed; The variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.

Claims (10)

1. the method for digital television pay channels preview and order is characterized in that, may further comprise the steps:
A, front end service system define the first Conditional Access product and the second Conditional Access product for each pay channel; Conditional access system is according to the said first Conditional Access product, generates and send to STB the long Entitlement Management Message of each pay channel;
B, user browse pay channel through the terminal, reach preset duration after, whether the said user of set-top box judging has the short Entitlement Management Message of said pay channel; If; Said user browses said pay channel according to said short Entitlement Management Message, if not, then go to step C;
C, STB shield said pay channel on said terminal;
D, said user buy the second Conditional Access product of said pay channel through VOD system; The ordering information of the said second Conditional Access product that conditional access system sends according to said VOD system generates and sends to STB the short Entitlement Management Message of said pay channel;
E, STB are cancelled the shielding of said pay channel, play said pay channel according to the short Entitlement Management Message of said pay channel.
2. the method for a kind of digital television pay channels preview according to claim 1 and order is characterized in that, among the step C, STB generates curtain, is presented on the said terminal, is used to shield said pay channel.
3. the method for a kind of digital television pay channels preview according to claim 2 and order; It is characterized in that; STB is broadcast the second Conditional Access product subscription information that platform obtains said pay channel from electronic program list or advertisement, generates said curtain according to the second Conditional Access product subscription information of said pay channel.
4. according to the method for described a kind of digital television pay channels preview of arbitrary claim among the claim 1-3 and order; It is characterized in that; Front end service system is business operation support system or subscriber management system, and VOD system is interactive voice response system, note system or WAP system.
5. the method for a kind of digital television pay channels preview according to claim 1 and order; It is characterized in that; The production number of the first Conditional Access product of a pay channel is less than 500, and the production number that the production number of the second Conditional Access product of said pay channel equals the said first Conditional Access product adds 500.
6. the method for a kind of digital television pay channels preview according to claim 5 and order; It is characterized in that; Among the step B, the production number of the second Conditional Access product of STB through searching said pay channel judges whether said user has the short Entitlement Management Message of said pay channel.
7. the system of digital television pay channels preview and order; It is characterized in that; Comprise front end service system, conditional access system, VOD system and STB; Said conditional access system is connected with said STB with said front end service system, said VOD system respectively and is connected, wherein
Said front end service system is used to pay channel and defines the first Conditional Access product and the second Conditional Access product, and sends to said conditional access system;
Said conditional access system; Be used for generating the long Entitlement Management Message of said pay channel according to the first Conditional Access product that said front end service system is sent; And the ordering information of the second Conditional Access product that sends according to said VOD system generates the short Entitlement Management Message of said pay channel, sends to STB;
Said STB; Be used for playing said pay channel with short Entitlement Management Message according to the long Entitlement Management Message of said pay channel; Be used to control the duration of browsing of said pay channel; Be used to judge whether said user has the short Entitlement Management Message of said pay channel, and confirm whether shield said pay channel according to judged result;
Said VOD system is used to receive the ordering information of the second Conditional Access product of the said pay channel that the user sends, and sends to said conditional access system.
8. the system of a kind of digital television pay channels preview according to claim 7 and order; It is characterized in that; Comprise that also electronic program list or advertisement broadcast platform, said electronic program list or advertisement are broadcast platform and are connected with said STB, are used for sending to said STB the ordering information of the second Conditional Access product of said pay channel; Said STB also is used for generating curtain according to the ordering information of the second Conditional Access product of said pay channel, is presented on the terminal.
9. the system of a kind of digital television pay channels preview according to claim 7 and order is characterized in that said front end service system is business operation support system or subscriber management system.
10. the system of a kind of digital television pay channels preview according to claim 7 and order is characterized in that, said VOD system is interactive voice response system, note system or WAP system.
CN2010101972676A 2010-06-02 2010-06-02 Method for previewing and subscribing pay channels of digital television and system Expired - Fee Related CN101860725B (en)

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CN102111404B (en) * 2010-12-28 2013-04-03 四川长虹电器股份有限公司 Method for communication between radio and TV business and operation support system and conditional access system
CN102149015A (en) * 2011-04-02 2011-08-10 北京互信通科技有限公司 Method and corresponding device for transmitting and broadcasting encrypted channel in digital television
CN105915950A (en) * 2015-12-15 2016-08-31 乐视网信息技术(北京)股份有限公司 Method for quickly playing video and device, server and terminal thereof
CN106131604B (en) * 2016-06-24 2019-02-12 腾讯科技(深圳)有限公司 A kind of transmission method and device of multimedia messages
CN107948680A (en) * 2017-12-01 2018-04-20 广东九联科技股份有限公司 A kind of real time billing charging method of set-top box
CN109889903B (en) * 2019-03-13 2021-08-17 深圳市天威视讯股份有限公司 Television control method and system realized based on front-end server and set top box
CN109874039A (en) * 2019-03-13 2019-06-11 深圳市天威视讯股份有限公司 TV control method, condition receiving system and set-top box
CN112312171A (en) * 2020-09-30 2021-02-02 广西广播电视信息网络股份有限公司 System and method for realizing digital television program preview function

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