CN101853258A - Background advertisement carousel system - Google Patents
Background advertisement carousel system Download PDFInfo
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- CN101853258A CN101853258A CN200910133245A CN200910133245A CN101853258A CN 101853258 A CN101853258 A CN 101853258A CN 200910133245 A CN200910133245 A CN 200910133245A CN 200910133245 A CN200910133245 A CN 200910133245A CN 101853258 A CN101853258 A CN 101853258A
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Abstract
The invention relates to a background advertisement carousel system, comprising a servo terminal and a plurality of advertisement terminals. Each advertisement terminal is used for providing various network services to a plurality of client terminals, each advertisement terminal forms a signal connection with the servo terminal, and each client terminal forms a signal connection with the advertisement terminal through a browser, wherein when the browser reads the advertisement terminal each time, the advertisement terminal acquires a background advertisement from the servo terminal through a cascading style sheet (CSS), and the background advertisement is provided for the client terminal. Therefore, the advertisement terminal refreshes a background advertisement when the browser refreshes the content of the advertisement terminal for each time.
Description
Technical field
The invention relates to a kind of network ads system, and particularly relevant for a kind of network context ad system.
Background technology
Along with scientific-technical progress and network prosperity, the web advertisement has replaced print media gradually.But the clutter that webpage can carry is limited; Therefore, the length maximum, the background advertisement that ad effectiveness is the highest has just become the place contested by all strategists.
Yet network is owing to its virtual speciality, and advertiser is difficult to correct its advertisement benefit of assessment.And contract the website of advertisement for each, the background advertisement space that it can provide is also very limited.
Summary of the invention
A technical elements of the present invention is to provide a kind of background advertisement carousel system, to promote the efficient of the web advertisement.
According to a technical elements of the present invention, a kind of background advertisement carousel system is provided, comprise a server-side and a plurality of advertisement terminal.These advertisement terminal signals connect server-side, and each advertisement terminal is in order to accept reading of at least one browser (Explorer).Wherein, when browser read advertisement terminal at every turn, advertisement terminal just obtained a background advertisement by a series connection style sheet (CSS) to server-side, to offer browser.In addition, when this browser read advertisement terminal at every turn, server-side all can produce an identification code, and this identification code is incorporated in the background advertisement.
By this, background advertisement carousel system of the present invention can be play the background advertisement of various different contents in turn.In addition, pass through identification code when a client, when further asking for the related service of above-mentioned background advertisement, server-side just can be known the ad effectiveness of this advertisement terminal.
Description of drawings
Fig. 1 is the structural representation of the background advertisement carousel system of one embodiment of the invention.
Fig. 2 is the detailed structure synoptic diagram of the webpage 210 of Fig. 1, and it illustrates identification code 212 and is incorporated in background advertisement 211.
Fig. 3 is the structural representation of the background advertisement carousel system of Fig. 1, and it illustrates server-side 110 by advertisement terminal 200, obtains network biscuit 400 from client 300.
Fig. 4 is the operation workflow figure of the background advertisement carousel system of Fig. 1, and it illustrates server-side 110 by advertisement terminal 200, take turns to client 300 and broadcast background advertisement 211, and detecting background advertisement 211 is for the advertisement benefit of client 300.
The primary clustering symbol description:
100: background advertisement carousel system 110: server-side
120: advertising database 210: webpage
200: advertisement terminal 212: identification code
211: background advertisement 231: image object
220: roller bearing 233: the Search engine object
232: network address object 300: client
240: series connection style sheet 320: rope figure request
310: browser 400: the network biscuit
410: advertisement reading and recording 500: wheel broadcasts the figure program
510～570: step
Embodiment
Please refer to Fig. 1, it is the structural representation of the background advertisement carousel system of one embodiment of the invention.Among Fig. 1, background advertisement carousel system 100 comprises a server-side 110 and a plurality of advertisement terminal 200.Each advertisement terminal 200 is in order to provide various network services to a plurality of clients 300.Particularly, advertisement terminal 200 can be a website, for example: search website or blogger; Therefore, advertisement terminal 200 can trigger hyperlink along with client 300, and provides various webpage 210 to client 300.In other words, each advertisement terminal 200 all signal connects server-side 110, and each client 300 then comes signal to connect advertisement terminal 200 by a browser 310.
Wherein, (this small routine is in order to capture a background advertisement to server-side 110 for Cascading Style Sheets, CSS) resident small routine for the series connection style sheet of advertisement terminal 200 inside.Therefore, when browser 310 read advertisement terminal 200, advertisement terminal 200 just obtained new background advertisement by series connection style sheet (CSS) to server-side 110, to offer client 300.In other words, browser 310 whenever refreshes the content of an advertisement terminal 200, advertisement terminal 200 just with refresh background advertisement one time.By this, present embodiment can utilize limited background advertisement resource, and background advertisement content various, that wheel is broadcast is provided.
Please refer to Fig. 2, it is the detailed structure synoptic diagram of the webpage 210 of Fig. 1, and it illustrates identification code 212 and merges (Merge) in background advertisement 211.Among Fig. 2, a webpage 210 carries various objects usually, for example: image object 231, network address object 232 and Search engine object 233 etc.In addition, also have the various small advertisement picture frames of non-background advertisement on the webpage 210 usually.Yet these small advertisement picture frames can disappear along with moving of roller bearing 220, and ad effectiveness can not show a candle to background advertisement 211.
At present, the web advertisement is difficult to its validity of assessment; That is dial two websites of putting same advertisement, be difficult to its ad effectiveness height of difference.Therefore, present embodiment is more initiated, and produces an identification code 212 at random at server-side 110, and these identification code 212 entrained information can be relevant with its background advertisement that is depended on 211; For instance, identification code 212 can be information such as the order model of certain product or the phone of communicating.By this, attract, and when producing consumer behavior, just can feed back corresponding identification code 212 and give server-side 110 by consumer behavior when client 300 is subjected to a certain background advertisement 211.
Please continue with reference to figure 3, Fig. 3 is the structural representation of the background advertisement carousel system of Fig. 1, and it illustrates server-side 110 by advertisement terminal 200, obtains network biscuit 400 from client 300.Owing to be full of the wildcatter on the market at present, utilize the automatically clicking program for fear of having the inclination the personage, constantly click a certain webpage 210, constantly ask for the illusions of diversity of settings advertisement 211 to server-side 110 with the advertisement terminal 200 that produces this webpage 210.Therefore, present embodiment more comprises server-side 110 regularly to advertisement terminal 200 collection network biscuits (Cookie) 410, and advertisement terminal 200 is then asked for the network biscuit to the browser 310 of each client 300.By this, present embodiment utilizes browser 310 only when a certain webpage 210 of complete unlatching and background advertisement 211 thereof, just the webpage reading and recording can be write the characteristic of enter the internet biscuit (Cookie) 410, correctly collects advertisement reading and recording 410.
Please continue with reference to figure 4, Fig. 4 is the operation workflow figure of the background advertisement carousel system of Fig. 1, and it illustrates server-side 110 by advertisement terminal 200, take turns to client 300 and broadcast background advertisement 211, and detecting background advertisement 211 is for the advertisement benefit of client 300.Particularly, present embodiment is a resident small routine in the series connection style sheet (CSS) of advertisement terminal 200, and for example wheel broadcasts figure program 500.Present embodiment utilizes the resident program 500 of publishing picture to obtain diversity of settings advertisement 211 from the advertising database 120 of server-side 110 again, to play to client 300.And present embodiment also reads such as network biscuit (Cookie) 410 and network hardware addresses information such as (IP), to judge its advertisement benefit from client 300.
It is as follows that the wheel of present embodiment broadcasts figure program 500 operation workflows: at first, shown in step 510, wheel broadcasts figure program 500 and receives a rope figure request 320 of client 300, and writes down many parameters, and these parameters comprise rope figure request 320, client address data and advertisement terminal address date.Next, shown in step 520, wheel broadcasts figure program 500 and carries out network biscuit (Cookie) function, read its network biscuit (Cookie) in client 300, with the browser (Explorer) of confirming client the background advertisement 211 of unlatching is arranged really, rather than client 300 insignificant repetition webpage clicking, but not display background advertisement 211 really.Then, shown in step 530, wheel broadcasts figure program 500 and further judges the client address source; For example, after wheel broadcast figure program 500 obtains the IP address of client 300, just can further link, confirm this client 300 is positioned at which zone of real world, confirm also whether this client 300 is the frequent user with purchasing power with server-side 110.Meanwhile, shown in step 540, wheel broadcasts figure program 500 and further judges source, advertisement terminal address; For example, after wheel broadcast figure program 500 obtains the virtual web site of advertisement terminal 200, can check whether this website or webpage are the advertisement undertaker of server-side 110, still only be that series connection style sheet (CSS) is planted by people's commentaries on classics.
Next, shown in step 550, wheel broadcasts figure program 500 to server-side 110 access background advertisements; Concrete function comprises: whether the advertisement array of judging advertisement terminal 200 is that null value, matchmaker close the advertisement condition, read background advertisement 211 to the advertisement array, and order reads advertisement array and tired background advertisement 211 exposures of calculating.Above-mentioned steps is explained as follows one by one:
For asking efficient, advertisement terminal 200 can obtain several background advertisements 211 from server-side 110 earlier, and is stored in the advertisement array of advertisement terminal 200.Therefore, wheel broadcast figure program 500 must judge whether the advertisement array of advertisement terminal 200 is null value earlier, if null value then should preferentially be given figure.Wheel broadcast figure program 500 also can be carried out the action that the matchmaker closes the advertisement condition in advertisement terminal 200, this measure background advertisement 211 that is intended to give different themes at different advertisement terminal 200, for example, the movement value matchmaker is incorporated into the blogger that baseball is discussed, and cosmetics are then answered the matchmaker to be incorporated into the blogger of making up is discussed.Then, wheel broadcast figure program 500 just reads the advertisement array of suitable background advertisement 211 to correspondent advertisement end 200, to play.It should be noted that, wheel broadcasts figure program 500 also can be according to the exposure of each background advertisement 211 in advertisement terminal 200, rearrange the advertisement array, order reads the advertisement array again, to avoid specific several background advertisements 211 to be in the state of low exposure always, a few background advertisements 211 are then because occupy the beginning position of advertisement array always, and a large amount of exposure.At last, wheel broadcasts the exposure that figure program 500 can add up each background advertisement 211 again.
In addition, server-side 110 is except can be in step 530, utilizes the IP address of client 300 to infer the provider location of client 300; When server-side 110 also can utilize step 510 to receive parameter,, judge the provider location of client 300 according to the family of languages data that the rope figure request 320 of client 300 is carried secretly.In like manner, server-side 110 is except utilizing the network virtual network address of advertisement terminal 200 to infer the provider location of advertisement terminal 300, that is take turns the position of broadcasting figure program 500 in step 540; Server-side 110 more can utilize above-mentioned matchmaker to close advertisement condition function, from the information such as the family of languages of advertisement terminal 200, infers its physical address.
Next, shown in step 560, wheel broadcasts figure program 500 can merge an identification code 212 in background advertisement 211.Specific practice is as follows: wheel broadcasts figure program 500 can judge that these background advertisement 211 suitable being not suitable for merge with an identification code 212 earlier according to the kenel of advertisement.Then,, then take turns broadcast figure program 500 and just produce a unique identification code 212, to be incorporated in background advertisement 211, background advertisement 211 outputs after will merging again if this background advertisement 211 is fit to merge with an identification code 212.In other words, identification code 212 can be provided by server-side 110, after also can being produced by advertisement terminal 200, repays server-side 110 again.
At last, shown in step 570, wheel broadcast figure program 500 has write down all browsing informations, comprises above-mentioned background advertisement 211 exposures etc.Wheel broadcast figure program 500 is sent to server-side 110 to put in order with these information again.From the above, the wheel of present embodiment broadcasts figure program 500 only for for example, implement according to this for known this skill person, but not in order to restriction the present invention.In this skill, have and know the knowledgeable usually, also can utilize softwares such as JAVA SCRIP, control series connection style sheet (CSS) indirectly, and carry out it.
Though the present invention discloses as above with embodiment; right its is not in order to limiting the present invention, anyly has the knack of this skill person, without departing from the spirit and scope of the present invention; when can being used for a variety of modifications and variations, so protection scope of the present invention is as the criterion when looking the accompanying Claim book person of defining.
Claims (10)
1. background advertisement carousel system comprises:
One server-side; And
Several advertisement terminal, signal connect this server-side, and each those advertisement terminal is in order to accept reading of at least one browser (Explorer);
Wherein, when this browser read this advertisement terminal, this advertisement terminal obtained at least one background advertisement by a series connection style sheet (CSS) to this server-side, to offer this browser.
2. background advertisement carousel system as claimed in claim 1, when wherein this browser read this advertisement terminal, this server-side produced an identification code, and incorporated this identification code into (Merge) this background advertisement.
3. background advertisement carousel system as claimed in claim 1, when wherein this browser read this advertisement terminal, this advertisement terminal produced an identification code, and incorporated this identification code into (Merge) this background advertisement.
4. background advertisement carousel system as claimed in claim 1, when wherein this browser read this advertisement terminal, this browser write a network biscuit (Cookie) with a reading and recording.
5. background advertisement carousel system as claimed in claim 4, wherein this server-side is obtained this network biscuit (Cookie) by this advertisement terminal.
6. background advertisement carousel system as claimed in claim 1, this series connection style sheet (CSS) more comprises the broadcast figure program of taking turns.
7. background advertisement carousel system as claimed in claim 6, this takes turns the order that this advertisement terminal of broadcast figure proceedings is play this background advertisement.
8. background advertisement carousel system as claimed in claim 6, this takes turns the exposure that broadcast figure program is calculated this background advertisement.
9. background advertisement carousel system as claimed in claim 8, this is taken turns broadcast figure program and repays this exposure and give this server-side.
10. background advertisement carousel system as claimed in claim 8, this takes turns broadcast figure program matchmaker should advertisement terminal and this background advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910133245A CN101853258A (en) | 2009-04-02 | 2009-04-02 | Background advertisement carousel system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910133245A CN101853258A (en) | 2009-04-02 | 2009-04-02 | Background advertisement carousel system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101853258A true CN101853258A (en) | 2010-10-06 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200910133245A Pending CN101853258A (en) | 2009-04-02 | 2009-04-02 | Background advertisement carousel system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101853258A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102708504A (en) * | 2012-05-15 | 2012-10-03 | 合一网络技术(北京)有限公司 | Virtual micro carousel advertising method on basis of network video and device thereof |
| CN103390241A (en) * | 2013-07-11 | 2013-11-13 | 合一信息技术（北京）有限公司 | In-turn advertisement playing method and device based on streaming media resources |
-
2009
- 2009-04-02 CN CN200910133245A patent/CN101853258A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102708504A (en) * | 2012-05-15 | 2012-10-03 | 合一网络技术(北京)有限公司 | Virtual micro carousel advertising method on basis of network video and device thereof |
| CN102708504B (en) * | 2012-05-15 | 2015-06-17 | 合一网络技术(北京)有限公司 | Virtual micro carousel advertising method on basis of network video and device thereof |
| CN103390241A (en) * | 2013-07-11 | 2013-11-13 | 合一信息技术（北京）有限公司 | In-turn advertisement playing method and device based on streaming media resources |
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Application publication date: 20101006 |