CN101727644A - Method and system thereof for accurately positioning network advertisement by commodity digital identity recognition - Google Patents
Method and system thereof for accurately positioning network advertisement by commodity digital identity recognition Download PDFInfo
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- CN101727644A CN101727644A CN200910265410A CN200910265410A CN101727644A CN 101727644 A CN101727644 A CN 101727644A CN 200910265410 A CN200910265410 A CN 200910265410A CN 200910265410 A CN200910265410 A CN 200910265410A CN 101727644 A CN101727644 A CN 101727644A
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Abstract
The invention relates to a method for accurately positioning a network advertisement by commodity digital identity recognition, an enterprise endows each produced commodity with a group of unique digital identity recognizing codes and stores associated commodity information in a computer database to form a commodity information library; when a consumer purchases a commodity with the recognizing codes, the personal information register is carried out by network login to form a register member information library; when the consumer inputs the digital identity recognizing codes to carry out verification, a computer feeds back the corresponding query information to the consumer and simultaneously transmits an advertisement attached to the commodity site to the consumer; and the computer can automatically record the commodity advertisement site, the consumer and click time for viewing the advertisement and provide a detailed statistical table for an advertiser. The system of the method comprises member, product, advertisement and data management systems. The method realized by the system is a disposable advertising technology, effectively saves the cost of the advertiser, realizes combination with a concrete user in each click, and solves the problem that a network advertisement can not eliminate click cheating.
Description
Technical field:
The present invention relates to a kind of advertising method and system thereof, relate in particular to a kind of accurate fixer network advertising method and system thereof based on the commodity digital identification, with by setting up the commodity information database of commodity digital identity code and the merchandise news related with it, in the Classification Management commodity information database as the commodity of advertising carrier, the consumption feature according to product provides different Commdity advertisement positions, by carrying out the application process and the system thereof of the advertisement putting of associated articles consumption network.
Background technology:
The fast development of internet marketing makes the Internet advertising business be a dark horse, and what each enterprise was more and more clear-headed recognizes, Internet advertising is to promote corporate image, promotes the sharp weapon of production marketing.At present, Internet advertising the pattern that extensively adopts be to calculate the efficient of advertisement by clicking rate, in practical operation, practised fraud by click, audient's scope is indeterminate etc. influences, once effective Internet advertising has been absorbed in clicking rate and has constantly promoted, Ad spends constantly enlarges, but advertising results increase unconspicuous vicious circle.The generation of this phenomenon, be because advertisement putting can't be at definite target group after all, lack for the client that actual demand is arranged and carry out emphasis a surname Jie, make huge advertising expenditure expenditure only play the effect of comprehensively casting net, reduced the propaganda efficient of advertisement, and, make consumer's loyalty descend because the expansion of range of publicity has reduced propaganda strength.Not only do not obtain corresponding income, cause the predicament of " advertisement is unsalable more more " on the contrary.
Summary of the invention:
The objective of the invention is to: a kind of accurate fixer network advertising method based on the commodity digital identification (being advertisement accurately input technology) and system are provided, with the commodity digital identity management techniques based on Beijing million letters is support, realizes the accurate input of the web advertisement.
Advertisement accurately is thrown in technology based on " consumer demand has relevance " principle, promptly can roughly judge the residing social class of this consumer according to the recent consumer behavior of consumer, and measurable its other demand in a short time.
Technical scheme of the present invention is the accurate fixer network advertising method of a kind of commodity digital identification, and said method comprises following steps:
1) enterprise gives one group of unique digital identity identification code for each part commodity of producing and related with it merchandise news is stored in computer data merchandise news module library in the lump;
2) after the consumer has bought the commodity that have this identification code, carry out the personal information registration by network login, enter registered members's information module storehouse;
3) when consumer's input digit identity code is verified, the advertisement that computing machine is added on this commodity position when giving the consumer with the respective queries information feedback is pushed to the consumer simultaneously;
4) computing machine is recorded in this Commdity advertisement module position automatically, has shown that consumer, click time watched the advertisement classification, and forms detailed statistical report form and offer the advertiser.
Described digital identity identification code is made up of production code member position, serial number position, password position and check bit;
Described related with it merchandise news refer to the specifications and models relevant, sales region, product price, product specification with these commodity, and other relevant product information form jointly;
Described registered members's information bank is meant that the consumer lands the data that contain consumer's personal information that appointed website forms for the member registration behavior that participates in activity and carry out;
Described consumer's personal information is meant that the ID (identity number) card No. that provides in consumer's registration process, telephone number, user name, mailbox or other have the client identity identification data of uniqueness;
The advertisement position that described commodity added is meant unique station location marker data of being made up of enterprise code, enterprise product code, advertisement sequence code.
Native system comprises membership management system, Product Management System, Advertising Management System and data management system; Wherein: Product Management System is connected with Advertising Management System with the membership management system respectively, and Advertising Management System is connected with data management system.
Described membership management system comprises member network Registering modules, registered members's information module storehouse, query processing module and Query Result module; Wherein registered members's information module storehouse connects query processing module and member network Registering modules respectively.
Described Product Management System comprises enterprise product Registering modules, merchandise news module library; Wherein, the merchandise news module library connects the commercials information module storehouse in enterprise product Registering modules and the Advertising Management System respectively.
Described Advertising Management System comprises location advertising Registering modules, commercials information module storehouse and advertisement delivery module; Wherein the commercials information module storehouse connects merchandise news module library in location advertising Registering modules, the Product Management System and the data memory module in the data management system respectively, and the advertisement delivery module connects feedback result module in the data management system and the Query Result module among the membership management system respectively.
Described data management system comprises data memory module, database server, digital identity identification code module, feedback result module and cheating monitoring modular; Wherein data memory module connects the merchandise news module library in registered members's information module storehouse, query processing module and the Product Management System among database server, the membership management system respectively, database server connects digital identity identification code module and feedback result module respectively, digital identity identification code module also connects the query processing module among the membership management system, and the cheating detection module also links the feedback result module.
The present invention has following advantage for the existing network advertisement:
1. the present invention adopts advertisement accurately input technology, has realized the disposable change of Internet advertising, makes the web advertisement reach man-to-man accurate input purpose.Utilize accurate input technology, the advertiser no longer be at the unknown masses, also no longer be to come advertisement delivery at fuzzy narrow public (segmentation customers), but the advertisement of accurately throwing in Related product at the individual consumer that current demand is arranged.
2. the invention provides advertisement accurately and throw in technological system,, realized the advertisement location under the digital identity management state by relying on million letter digital identity management technology as specific implementation.
3. the present invention can effectively save advertiser's funds, improves the attention rate of consumer to institute's advertisement delivery, and it is converted into actual purchase as much as possible.
4. the present invention combines clicking each time with concrete user according to the digital identity management technology, has fundamentally solved the inextirpable click cheating of web advertisement problem.
Description of drawings:
Accompanying drawing is the structure block diagram of system of the present invention.
Described data management system is responsible for registered members's query processing, digital identity identification verification, the advertisement extraction of commodity adding advertisements position, feedback result and is pointed out, finishes positioning advertising and throw in.
Described database server is responsible for acceptance, verification, storage, the transmission course of data.
Embodiment:
The present invention can reach by following example: as shown above, the present invention can register at the commodity with digital identity sign indicating number, member network registration, enterprise product registration, location advertising, reach in the common system that forms in registered members's information bank, commodity information database, advertising message storehouse that is formed by above-mentioned registration and realize.
In native system, be product digital identity sign indicating number of each part product establishment by specific encryption algorithm, this identification code and corresponding product information thereof are stored in the commodity information database, and on the packing of product, load product digital identity sign indicating number.The consumer becomes the registered members with personally identifiable information by the registration of network user interface after shops's shopping.The consumer obtains authenticity of products information by digital identity identification module inquiry product digital identity sign indicating number then.Pass through in query requests, when promptly product identification code is legal, obtain corresponding commodity information and the associated advertising message of this product locations,,, be shown to the consumer by the feedback result module in the lump as Query Result.Finishing the web advertisement precisely throws in.
Every device with functional module of the present invention all can produce result of the present invention.
Various module hardware of the present invention all can have been bought on market.
Claims (7)
1. accurate fixer network advertising method of commodity digital identification, it is characterized in that: said method comprises following steps:
1) enterprise gives one group of unique digital identity identification code for each part commodity of producing and related with it merchandise news is stored in computer data merchandise news module library in the lump;
2) after the consumer has bought the commodity that have this identification code, carry out the personal information registration by network login, enter registered members's information module storehouse;
3) when consumer's input digit identity code is verified, the advertisement that computing machine is added on this commodity position when giving the consumer with the respective queries information feedback is pushed to the consumer simultaneously;
4) computing machine is recorded in this Commdity advertisement module position automatically, has shown that consumer, click time watched the advertisement classification, and forms detailed statistical report form and offer the advertiser.
2. advertising method according to claim 1 is characterized in that:
1) described digital identity identification code is made up of production code member position, serial number position, password position and check bit;
2) described related with it merchandise news refer to the specifications and models relevant, sales region, product price, product specification with these commodity, and other relevant product information form jointly;
3) described registered members's information bank is meant that the consumer lands the data that contain consumer's personal information that appointed website forms for the member registration behavior that participates in activity and carry out;
4) described consumer's personal information is meant that the ID (identity number) card No. that provides in consumer's registration process, telephone number, user name, mailbox or other have the client identity identification data of uniqueness;
5) advertisement position that described commodity added is meant unique station location marker data of being made up of enterprise code, enterprise product code, advertisement sequence code.
3. the system of advertising method according to claim 1 is characterized in that native system comprises membership management system, Product Management System, Advertising Management System and data management system; Wherein: Product Management System is connected with Advertising Management System with the membership management system respectively, and Advertising Management System is connected with data management system.
4. system according to claim 3 is characterized in that: the membership management system comprises member network Registering modules, registered members's information module storehouse, query processing module and Query Result module; Wherein registered members's information module storehouse connects query processing module and member network Registering modules respectively.
5. system according to claim 3 is characterized in that described Product Management System comprises enterprise product Registering modules, merchandise news module library; Wherein, the merchandise news module library connects the commercials information module storehouse in enterprise product Registering modules and the Advertising Management System respectively.
6. require 3 described systems according to power, it is characterized in that described Advertising Management System comprises location advertising Registering modules, commercials information module storehouse and advertisement delivery module; Wherein the commercials information module storehouse connects merchandise news module library in location advertising Registering modules, the Product Management System and the data memory module in the data management system respectively, and the advertisement delivery module connects feedback result module in the data management system and the Query Result module among the membership management system respectively.
7. require 3 described systems according to power, it is characterized in that described data management system comprises data memory module, database server, digital identity identification code module, feedback result module and cheating monitoring modular; Wherein data memory module connects the merchandise news module library in registered members's information module storehouse, query processing module and the Product Management System among database server, the membership management system respectively, database server connects digital identity identification code module and feedback result module respectively, digital identity identification code module also connects the query processing module among the membership management system, and the cheating detection module also links the feedback result module.
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| Application Number | Priority Date | Filing Date | Title |
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| CN200910265410A CN101727644A (en) | 2009-12-28 | 2009-12-28 | Method and system thereof for accurately positioning network advertisement by commodity digital identity recognition |
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| CN200910265410A CN101727644A (en) | 2009-12-28 | 2009-12-28 | Method and system thereof for accurately positioning network advertisement by commodity digital identity recognition |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102467709A (en) * | 2010-11-17 | 2012-05-23 | 阿里巴巴集团控股有限公司 | Product information sending method and device |
| CN103064579A (en) * | 2011-10-21 | 2013-04-24 | 艾迪讯科技股份有限公司 | Intelligent machine interactive system service platform |
| CN103165053A (en) * | 2011-12-12 | 2013-06-19 | 财团法人资讯工业策进会 | Interactive promotion information playing method and system |
| CN103279820A (en) * | 2013-05-13 | 2013-09-04 | 苏州才子佳人文化传播有限公司 | Customer management subsystem of supermarket management system of mobile mall |
| CN103455931A (en) * | 2013-02-08 | 2013-12-18 | 江苏钱旺智能系统有限公司 | Message sending method and server thereof |
| WO2016029709A1 (en) * | 2014-08-27 | 2016-03-03 | 童云广 | Management system for processing high throughput experimental data based on network |
| CN108765036A (en) * | 2018-08-14 | 2018-11-06 | 深圳市前海洛克智慧安防科技股份公司 | Identity code business promotion system and method based on smart lock |
| CN110443651A (en) * | 2019-08-06 | 2019-11-12 | 沈阳大学 | A kind of media advertisement classification managing system |
| CN112235640A (en) * | 2020-10-14 | 2021-01-15 | 广州欢网科技有限责任公司 | Upgrading-free advertisement space processing method, device and equipment |
-
2009
- 2009-12-28 CN CN200910265410A patent/CN101727644A/en active Pending
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102467709A (en) * | 2010-11-17 | 2012-05-23 | 阿里巴巴集团控股有限公司 | Product information sending method and device |
| US9160808B2 (en) | 2010-11-17 | 2015-10-13 | Alibaba Group Holding Limited | Transmitting product information |
| CN102467709B (en) * | 2010-11-17 | 2017-03-01 | 阿里巴巴集团控股有限公司 | A kind of method and apparatus sending merchandise news |
| CN103064579A (en) * | 2011-10-21 | 2013-04-24 | 艾迪讯科技股份有限公司 | Intelligent machine interactive system service platform |
| CN103165053A (en) * | 2011-12-12 | 2013-06-19 | 财团法人资讯工业策进会 | Interactive promotion information playing method and system |
| CN103455931A (en) * | 2013-02-08 | 2013-12-18 | 江苏钱旺智能系统有限公司 | Message sending method and server thereof |
| CN103279820A (en) * | 2013-05-13 | 2013-09-04 | 苏州才子佳人文化传播有限公司 | Customer management subsystem of supermarket management system of mobile mall |
| WO2016029709A1 (en) * | 2014-08-27 | 2016-03-03 | 童云广 | Management system for processing high throughput experimental data based on network |
| CN108765036A (en) * | 2018-08-14 | 2018-11-06 | 深圳市前海洛克智慧安防科技股份公司 | Identity code business promotion system and method based on smart lock |
| CN110443651A (en) * | 2019-08-06 | 2019-11-12 | 沈阳大学 | A kind of media advertisement classification managing system |
| CN112235640A (en) * | 2020-10-14 | 2021-01-15 | 广州欢网科技有限责任公司 | Upgrading-free advertisement space processing method, device and equipment |
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Application publication date: 20100609 |