CN101651821A - System and method for realizing interactive television advertisement - Google Patents
System and method for realizing interactive television advertisement Download PDFInfo
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Abstract
The invention provides a system and a method for realizing an interactive television advertisement, comprising an advertisement managing and broadcasting service end, a streaming media server and a client set-top box. The advertisement managing and broadcasting service end comprises an advertisement managing server, an advertisement embedding server and an advertisement storage server, can be divided into an equipment managing module, an advertisement loading module, an advertisement storage module, a dispatching module, a publishing module, an advertisement embedding and broadcasting monitoring module and a broadcasting monitoring module according to the functions. By embedding an advertising slogan in a television program picture based on a discrete cosine transform domain, and adding aprivate data packet mark in a transport stream, the invention encloses an advertisement on-demand address into a data packet of the private data packet mark to realize that the advertisement on-demandaddress is transported and updated in real time in a television program transport stream. After the set-top box obtains the advertisement on-demand address, a user can order an interested advertisingfilm according to the needs to realize interactive broadcasting of the television advertisement.
Description
Technical field
The present invention relates to the digital television techniques field, particularly a kind of television advertising is realized system and method.
Background technology
In recent years, Digital Television is flourish, replaces the simulated television dominate gradually.The adding of Digital Television client terminal set-top box and the transformation of communication link make Digital Television possess advantageous advantage aspect interactive, obtain more and more widely application such as business such as video request program, video conference, connection the Internets.And no matter simulated television or Digital Television, advertisement occupies critical role all the time, this is because the television advertising income is the main source of profits of television operator, and television advertising propaganda simultaneously also is the major impetus that distributors advertises to the huge impetus of production marketing.
Existing television advertising implementation method comprises two kinds: a kind of is to intercut, and promptly in certain time period, suspends and broadcasts TV programme, plays advertisement specially, and advertisement fills whole television image; Another kind is to embed to broadcast, be that TV programme continues to broadcast, succinct advertising language (abbreviation tag line) is embedded into the assigned address of tv programme picture by the synthetic mode of picture, thereby realizes the broadcast of advertisement, audience rating of advertisement rate height when not influencing user's TV reception.
The equipment that advertisement embeds is widely used station caption subtitle machine in the digital television system.The station caption subtitle machine is specified the position and the display mode thereof of the station caption subtitle that embeds television image, embeds television image by station caption subtitle being replaced with advertisement, realizes that the embedding of advertisement is broadcasted.The key technology of station caption subtitle machine is the synthetic of advertisement figure and television image.The synthetic method of existing two kinds of advertisement figures and television image: a kind of synthetic method that is based on pixel domain, at first the MPEG-2 television program video decoding with numeral obtains pixel domain, with decoded each frame and advertisement graphic frame in the pixel domain addition, the frame compression and back MPEG-2 coding that will superpose at last and form, the advertisement of finishing based on pixel domain embeds; Another kind is based on discrete cosine and changes (Discrete Cosine Transform, DCT) synthetic method in territory, at first the advertisement figure is carried out dct transform, obtain its DCT coefficient, analyze digital MPEG-2 television program video frame again, obtain its DCT domain coefficient, then in the DCT territory with both coefficient additions, quantize at last and variable-length encoding, the advertisement of finishing based on the DCT territory embeds.Embed algorithm based on the advertisement in DCT territory and omitted links such as anti-discrete cosine variation, estimation, discrete cosine variation with respect to the pixel domain algorithm of complete solution total head, realize simply relatively, algorithm complex is low, is present widely used image synthesis mode.As shown in Figure 1, be the fundamental diagram of typical station caption subtitle machine.
The shortcoming of existing television advertising implementation method is, the advertising expenditure height that intercuts, and also this behavior that interrupts normal program and broadcast commercial breaks may cause that the user dislikes and selects to change operation skip advertisements such as platform; Be subject to the area size that it represents and embed the advertisement of broadcasting on television image, can not pass on abundant product performance, the information that the user can get access to is less relatively, and employing station caption subtitle machine embeds the obvious system that lacks perfect in shape and functions such as a cover advertisement is written into, advertisement broadcast planning, monitoring of mode that television image broadcasts with advertisement, automatically there is deficiency in the broadcast aspect, need expend the broadcast situation that a large amount of manpowers are adjusted advertisement broadcast and monitoring advertisement in real time.In addition, no matter be to break for commercialsy or embedded broadcast official height, only rest on all that simple, unidirectional user is passive to be received in the stage of watching, be difficult to give full play to the characteristic of digital television system interaction, be difficult to realize that the user carries out autonomous program request to interested advertisement.In sum, mode is broadcasted in existing advertisement, is difficult to make full use of rich in natural resources under the digital tv environment, for example media server, two-way link etc.
At the problems referred to above, the present invention is based on advertisement and embed the broadcast mode, in conjunction with ordering server, a kind of interactive television advertisement system and method is proposed, the televiewer can watch own interested television advertising selectively, and advertising results are outstanding, does not also influence the televiewer simultaneously and televiews.
Summary of the invention
Purpose of the present invention is intended to solve at least one of above-mentioned technological deficiency, particularly solve existing television advertising lack interactive, can only teleview unidirectional, the passively problem of advertisement of user.
In order to achieve the above object, the present invention proposes a kind of interactive television advertisement and realizes system, comprises advertising management and broadcasts service end, streaming media server and client set top box.Described client set top box is used for obtaining in real time and upgrading the advertisement film program request address of private data; Described streaming media server provides a multicast function; Described advertising management comprises that with the broadcast service end advertisement broadcasting server, ad storage server and several advertisements embed server, by the function difference, can be divided into that device management module, advertisement insmod, memory module, scheduler module, release module, advertisement embed and broadcast module and broadcast monitoring module, wherein, described device management module operates on the described advertisement management server, is used for management and embeds server and described streaming media server with the described advertisement of monitoring; Described advertisement insmods and operates on the described advertisement management server, is used for determining advertised name, uploads tag line and advertisement film to described ad storage server; Described memory module operates on the described ad storage server, is used to deposit described tag line and advertisement film; Described scheduler module operates on the described advertisement management server, be used for the channel is that unit formulates advertisement embedding broadcast plan, dispatch along television channel program broadcast time axle, determine the broadcast time and the presentation mode of each advertisement, coordinate to stride the advertisement embedding broadcast of channel; Described release module is used for generating advertisement broadcast plan XML and advertisement film download XML according to the scheduling result of described scheduler module, and issue, described advertisement embeds server and obtains and analyze described advertisement broadcast plan XML and according to the described tag line of its download of information with adjust its advertisement tasks table, and described streaming media server obtains analyzes that described advertisement film is downloaded XML and according to the described advertisement film of its download of information; Described advertisement embeds the broadcast module and operates on the described advertisement embedding server, is used for that described tag line is embedded current television image and broadcasts, and adds private data PID bag, and advertisement film program request address is embedded in the described private data; Real-time messages is handled in the advertisement that described broadcast monitoring module is used to collect from described advertisement embedding server.
As one embodiment of the present of invention, the embedding of described tag line may further comprise the steps: tag line is carried out discrete cosine transform, obtain its discrete cosine transform coefficient; In the moment that advertisement begins, analyze the frame of video of TV programme, extract its discrete cosine transform coefficient; With the discrete cosine transform coefficient of described tag line and the discrete cosine transform coefficient addition of described TV programme, obtain the new video frame discrete cosine transform coefficient, wherein, the transparency of described tag line of α passage may command and television image background; Described new video frame discrete cosine transform coefficient is quantized to obtain new TV programme transport stream with variable-length encoding.
As one embodiment of the present of invention, the embedding of described advertisement film program request address may further comprise the steps: advertisement zero hour revise Program Map Table, its version number is added 1, announcement machine top box version changes, thereby uses the described Program Map Table of redaction; In described Program Map Table, add privately owned segment information, specify stream_type and any bag sign, wherein, described stream_type is 0x5, represent that this segmentation is user's private sections, described bag is designated any between the 0x0010 to 0x1ffe, and not with program stream in existing bag identification collision; Fixed frequency is inserted the packet of private data bag sign between transport stream packets, and the program request address of corresponding film is inserted in the segment data zone, finishes the embedding of advertisement film program request address.
The present invention also proposes a kind of implementation method of interactive television advertisement on the other hand, may further comprise the steps: embed tag line based on the DCT territory in tv programme picture; In transport stream, add private data bag sign, the advertising-on-demand address is enclosed in the packet of described private data bag sign; After set-top box was obtained described advertising-on-demand address, the user is the interested advertisement film of program request as required.
The present invention is by embedding tag line in the tv programme picture, make advertisement to appear at the user visual field all the time and do not influence the broadcast of current television program, thereby increase the audience rating of advertisement rate and be subjected to degree of concern, when the user is interested in certain advertisement, can watch the advertisement film and fully understand product characteristics by the video request program pattern, increase the commodity purchasing rate.
Aspect that the present invention adds and advantage part in the following description provide, and part will become obviously from the following description, or recognize by practice of the present invention.
Description of drawings
Above-mentioned and/or additional aspect of the present invention and advantage are from obviously and easily understanding becoming the description of embodiment below in conjunction with accompanying drawing, wherein:
Fig. 1 is the fundamental diagram of typical station caption subtitle machine;
Fig. 2 is the structure chart that the interactive television advertisement of the embodiment of the invention is realized system;
Fig. 3 is the advertising management and the functional module structure figure that broadcasts service end of the embodiment of the invention;
Fig. 4 is the schematic diagram that pattern is inserted at the ad queue end of the embodiment of the invention;
Fig. 5 is that flow chart is inserted in the advertisement of the embodiment of the invention;
Fig. 6 is the issue flow chart of the embodiment of the invention;
Fig. 7 is that the advertisement of the embodiment of the invention embeds playing flow path figure.
Embodiment
Describe embodiments of the invention below in detail, the example of described embodiment is shown in the drawings, and wherein identical from start to finish or similar label is represented identical or similar elements or the element with identical or similar functions.Below by the embodiment that is described with reference to the drawings is exemplary, only is used to explain the present invention, and can not be interpreted as limitation of the present invention.
In embodiments of the present invention, six fundamentals of each advertisement definition are portrayed, be respectively: advertised name, tag line, advertisement film, advertisement time started, advertisement concluding time and advertisement embedded model.Wherein, advertised name is the name to advertisement; Tag line is the picture or the simple animation of brief embedding television image assigned address, plays the effect of slogan, and the user is to watch tag line at TV reception; The advertisement film is to comprehensively detailed introduction of product, leaves in the streaming media server with the film form, when the user watches tag line and when interested, can put the advertisement film to the product by streaming media server, further understands product, realizes interactive; The advertisement time started is tag line embedding TV Festival object time, is accurate to second; The advertisement concluding time is the time that tag line stops to embed television image, is accurate to second equally; The advertisement embedded model is the mode that advertisement embeds television image, as roll, static etc.
As shown in Figure 2, realize comprising the structure chart of system advertising management and broadcast service end, streaming media server and client set top box for the interactive television advertisement of the embodiment of the invention.In the drawings, client set top box is obtained in real time and is upgraded advertisement film program request address in the private data, streaming media server provides a multicast function, be advertising management and broadcast service end in the frame of broken lines, comprise that advertisement management server, several advertisements embed server and ad storage server (generally speaking, ad storage server and advertisement management server are same station server).As shown in Figure 3, according to the difference that realizes function, can with advertising management with broadcast that service end be divided into that device management module 100, advertisement insmod 200, memory module 300, scheduler module 400, release module 500, advertisement embed and broadcast module 600 and broadcast monitoring module 700.
Wherein, device management module 100 operates on the advertisement management server, is in charge of and monitors the running status that advertisement embeds server and streaming media server.An initialization procedure is arranged before this module work, be the interpolation process of equipment: at first, add advertisement one by one and embed server, be used to embed advertisement for each advertisement embeds server binding television channel, the television channel number that advertisement embeds the server support depends on the asynchronous serial input of its outfit, the number of output interface; Then, add streaming media server one by one.The running status that advertisement embeds server and streaming media server comprises state of runtime machine, service operation state and load condition.State of runtime machine comprises whether machine is opened, whether link is normal; The service operation state is meant whether the corresponding with service of advertisement embedding server and streaming media server opens; The load condition that advertisement embeds server comprises the television channel number of support, the advertisement number that each channel plan is broadcasted etc.; The load condition of streaming media server comprises the advertisement film number of supporting program request, current program request number, bandwidth usage and CPU usage etc.
Advertisement insmods and 200 operates on the advertisement management server, is responsible for being written into first three basic element of advertisement, determines advertised name, uploads tag line and advertisement film in the database of storage server.Promptly in database, generate corresponding record after advertisement is put in storage successfully,, finish advertisement warehouse-in in batches, then be responsible for unified scheduling by scheduler module 400 by repeatedly being written into.
Memory module 300 is responsible for depositing tag line and advertisement film with the advertised name foundation file of running after fame.In embodiments of the present invention, advertisement management server and ad storage server are same station server, so memory module 300 also operates on the advertisement management server.Should be understood that the difference of looking the operation scale, can adopt independent machine as storage server.
Scheduler module 400 operates on the advertisement management server, be responsible for the channel is that unit formulates advertisement embedding broadcast plan, dispatch along television channel program broadcast time axle, determine the embedding broadcast time and the presentation mode of each advertisement, coordinate to stride the advertisement embedding broadcast of channel.In scheduler module 400, two kinds of atomic operations have been defined: insert and deletion.
In embodiments of the present invention, insert operation and realize two kinds of functions, the one, new advertisement is joined the sequence of advertisements time shaft, the 2nd, existing advertisement is being accent preface on the time shaft.Insert operation and comprise two kinds of patterns: insert in insertion of ad queue end and the ad queue team.Under ad queue end insertion pattern, the time started of inserting advertisement is later than the concluding time of an advertisement, only needs to locate to insert advertisement in the time started and gets final product.As shown in Figure 4, insert the schematic diagram of pattern for the ad queue end of the embodiment of the invention.
As shown in Figure 5, for inserting the flow chart of pattern in the ad queue team of the embodiment of the invention, may further comprise the steps:
Whether step S501 judges at the time started place that inserts advertisement, have a last advertisement to broadcast, if do not have, and then direct execution in step S502; Otherwise, need to wait for that a last advertisement finishes, revising the time started of inserting advertisement is the concluding time of a last advertisement, and the concluding time of revising the insertion advertisement adds the poor of new advertisement time started and former advertisement time started for its former concluding time, continues step S502 then.
Step S502, whether have other advertisements begin, if do not have, then directly insert formation and do not influence follow-up l in the formation if judging in the duration section of inserting advertisement; Otherwise, the time started and the concluding time of follow-up all advertisements of delay.
In embodiments of the present invention, for the influence to follow-up l in the formation after new advertisement is inserted is reduced to minimum, the time started of revising follow-up all advertisements adds the poor of concluding time of inserting advertisement and this advertisement time started for its former time started, the time started of revising follow-up all advertisements adds the insertion advertisement for its former concluding time concluding time poor by with this advertisement time started.
In embodiments of the present invention, deletion action is the directly advertisement of certain time point of deletion, and other advertisements in the formation are not impacted.And the advertisement middle and end of deletion ad queue is an equality operation, and this is that its broadcast time does not change because after the advertisement in the middle of the deletion formation, do not need follow-up l is broadcasted in advance.Accuse poster and adjust its advertisement tasks table, streaming media server obtains analyzes that the advertisement film is downloaded XML and according to its download of information advertisement film.
As shown in Figure 6, the issue flow chart for the embodiment of the invention may further comprise the steps:
At first, advertisement management server is according to the scheduling result of scheduler module, with each channel is that unit generates advertisement broadcast plan XML and the advertisement film is downloaded XML, and these XML files are placed into embedding under the issue catalogue that server and streaming media server obtain for advertisement of agreement.
In embodiments of the present invention, advertisement is broadcasted plan XML and is embedded the server use for advertisement, and the advertisement film is downloaded XML and used for streaming media server.Advertisement broadcast plan XML is by many many advertising record of from morning to night arranging in strict accordance with the sequencing that broadcasts the time started, every advertising record comprises advertisement and identifier, the advertisement time started, the advertisement concluding time, the advertisement embedded model, advertisement film program request address, the advertisement adjustment modes, eight key elements of advertisement put and tag line filename, wherein, the advertisement adjustment modes is that advertisement embedding server obtains the mode of advertisement, comprise interpolation, transfer three kinds of preface and deletions, this is a new advertisement of inserting to add explanation, need advertisement embedding server downloads ad poster and add its task list, transfer preface to refer to that this advertisement issued before this, changes such as broadcast time or presentation mode have been carried out now, need advertisement to embed the corresponding adjustment of server, saved the burden of downloads ad poster once more, deletion refers to carry out clear operation when no longer needing this advertisement film.The advertisement film is downloaded XML and is made up of many advertisement film records equally, every advertisement film record comprises advertisement and identifier, advertisement inventory, advertisement film name, advertisement adjustment modes four elements, wherein, the advertisement adjustment modes comprises interpolation and deletes two kinds, add and promptly download film to streaming media server, the advertisement film of preserving in the streaming media server is promptly deleted in deletion.
Then, advertisement embeds resolves after issue catalogue that server is timed to advertisement management server is obtained advertisement broadcast plan XML file, extract advertisement planning and join advertisement broadcast task list, and, then return the feedback catalogue of XML result to advertisement management server from ad storage server downloads ad poster; The issue catalogue that streaming media server is timed to advertisement management server is obtained and is resolved after the advertisement film is downloaded the XML file, extract the film address, from ad storage server downloads ad film, then return the feedback catalogue of XML result to advertisement management server.
At last, advertisement management server regularly obtains the XML result that advertisement embeds server and streaming media server placement from the feedback catalogue, determine whether advertising plan issues success.
Advertisement embeds broadcast module 600 and operates on the advertisement embedding server, and responsible tag line is embedded in the current television image broadcasted, and adds the packet of private data bag sign, in advertisement film program request address embedding private data.
As shown in Figure 7, for the advertisement of the embodiment of the invention embeds the workflow diagram that broadcasts module, may further comprise the steps:
Step S701 broadcasts the current up-to-date advertisement tasks of extraction the planning chart from advertisement.
Step S702, whether the time started of judging this advertisement tasks more than or equal to the current time, if, continue execution in step S703, otherwise, return step S701 and extract up-to-date advertisement tasks again.
Step S703 embeds television image according to embedded model with tag line and advertisement film program request address, and the advertisement of notice monitoring module begins.
For how tag line and advertisement film address being embedded television image, the possible embedding scheme that the present invention proposes is as follows, certainly those skilled in the art can also propose other modifications or variation according to following proposal, and these modifications or variation all should be within the scope of the present invention.
At first, tag line is carried out dct transform, obtain its DCT coefficient; In advertisement zero hour, analyze the frame of video of TV programme, extract its DCT coefficient.Then, the addition of two DCT coefficients is obtained new video frame DCT coefficient, wherein, the transparency of α passage may command tag line and television image background.At last, to new video frame DCT coefficient quantize, operation such as variable-length encoding obtains new TV programme transport stream, finishes the embedding of tag line.
The process that the advertising-on-demand address embeds the TV programme transport stream is as follows:
1) advertisement zero hour, revise Program Map Table, its version number is added 1, announcement machine top box version changes, thereby uses the Program Map Table of redaction.
2) in Program Map Table, add privately owned segment information, specify stream_type and any bag sign.
In embodiments of the present invention, appointment stream_type is 0x5, represents that this segmentation is user's private sections, specifies bag to be designated between the 0x0010 to 0x1ffe any, only otherwise with program stream in existing bag identification collision get final product.
3) fixed frequency is inserted the packet that the private data bag identifies between transport stream packets, and the program request address of corresponding film is inserted in the segment data zone, finishes the embedding of advertisement film program request address.
In embodiments of the present invention, transport stream head bag identification field is made as the bag sign of distributing in the Program Map Table in the packet of private data bag sign, and table_id is made as 0x80 in the private data segmentation.
Whether step S704 judges the current time more than or equal to the advertisement concluding time, if, then continue execution in step S705, otherwise, step S703 returned.
Step S705 finishes this advertisement tasks, and notice is broadcasted monitoring module 700 these advertisements and finished.
Real-time messages etc. is handled in the advertisement that broadcast monitoring module 700 is responsible for collecting from advertisement embedding server.In embodiments of the present invention, broadcast monitoring module 700 based on ICE (Internet CommunicationsEngine, network communication engine) interface.When advertisement began, advertisement embedded the ICE interface of server calls broadcast monitoring module 700 and notifies its advertisement to begin; When advertisement finished, advertisement embedded its ICE interface of server calls and notifies its advertisement to finish.
At the foregoing description, the present invention also proposes a kind of implementation method of interactive television advertisement.In tv programme picture, embed tag line based on the DCT territory, by in transport stream, adding private data bag sign, the advertising-on-demand address is enclosed in the packet of this private data bag sign and be implemented in transmission and real-time update advertising-on-demand address in the TV programme transport stream, after set-top box got access to the advertising-on-demand address, the user is the interested advertisement film of program request as required.Correlation technique in the interactive television advertisement implementation method of the embodiment of the invention, as in tv programme picture, embedding tag line, identical with the working method of corresponding module in the above-described interactive television advertisement system, therefore, for simple and clear, no longer be repeated in this description herein.
The present invention is by embedding tag line in the tv programme picture, make advertisement to appear at the user visual field all the time and do not influence the broadcast of current television program, thereby increase the audience rating of advertisement rate and be subjected to degree of concern, when the user is interested in certain advertisement, can watch the advertisement film and fully understand product characteristics by the video request program pattern, increase the commodity purchasing rate.
Although illustrated and described embodiments of the invention, for the ordinary skill in the art, be appreciated that without departing from the principles and spirit of the present invention and can carry out multiple variation, modification, replacement and modification that scope of the present invention is by claims and be equal to and limit to these embodiment.
Claims (13)
1, a kind of interactive television advertisement is realized system, comprise advertising management and broadcast service end, streaming media server and client set top box,
Described advertising management and broadcast service end, comprise that advertisement management server, ad storage server and several advertisements embed server, by the function difference, can be divided into that device management module, advertisement insmod, memory module, scheduler module, release module, advertisement embed and broadcast module and broadcast monitoring module
Described device management module operates on the described advertisement management server, is used for management and embeds server and described streaming media server with the described advertisement of monitoring;
Described advertisement insmods, and operates on the described advertisement management server, is used for determining advertised name, uploads tag line and advertisement film to described ad storage server;
Described memory module operates on the described ad storage server, is used to deposit described tag line and advertisement film;
Described scheduler module, operate on the described advertisement management server, being used for the channel is that unit formulates advertisement embedding broadcast plan, dispatches along television channel program broadcast time axle, determine the broadcast time and the presentation mode of each advertisement, coordinate to stride the advertisement embedding broadcast of channel;
Described release module, be used for generating advertisement broadcast plan XML and advertisement film download XML according to the scheduling result of described scheduler module, and issue, described advertisement embeds server and obtains and analyze described advertisement broadcast plan XML and according to the described tag line of its download of information with adjust its advertisement tasks table, and described streaming media server obtains analyzes that described advertisement film is downloaded XML and according to the described advertisement film of its download of information;
Described advertisement embeds broadcasts module, operates in described advertisement and embeds on the server, is used for that described tag line is embedded current television image and broadcasts, and adds private data PID bag, and advertisement film program request address is embedded in the described private data;
Described broadcast monitoring module, real-time messages is handled in the advertisement that is used to collect from described advertisement embedding server;
Described streaming media server is used to provide a multicast function;
Described client set top box is used for obtaining in real time and upgrading the advertisement film program request address of private data.
2, interactive television advertisement as claimed in claim 1 is realized system, it is characterized in that the fundamental of described advertisement comprises advertised name, tag line, advertisement film, advertisement time started, advertisement concluding time and advertisement embedded model,
Described advertised name is the name to advertisement;
Described tag line is for embedding the picture or the simple animation of television image;
Described advertisement film is the comprehensive detailed introduction to product, is stored in the described streaming media server with film format;
The described advertisement time started, embed time of described television image for described tag line;
The described advertisement concluding time, stop to embed time of described television image for described tag line;
Described advertisement embedded model for described advertisement embeds the mode of described television image, comprises and rolling and static.
3, interactive television advertisement as claimed in claim 1 is realized system, it is characterized in that, described device management module comprises state of runtime machine, service operation state and load condition to the status monitoring of described advertisement embedding server and streaming media server,
Described state of runtime machine comprises whether machine is opened, whether link normal;
Described service operation state, whether the corresponding with service that embeds server and streaming media server for described advertisement opens;
Described advertisement embeds the load condition of server, comprises the television channel number of support, the advertisement number that each channel plan is broadcasted;
The load condition of described streaming media server comprises the advertisement film number of supporting program request, current program request number, bandwidth usage and CPU usage.
4, interactive television advertisement as claimed in claim 1 is realized system, it is characterized in that, the atomic operation of described scheduler module comprises and inserting and deletion,
Described insertion realizes that new advertisement joins sequence of advertisements time shaft and the accent preface of existing advertisement on described time shaft;
Described deletion for the directly advertisement of certain time point of deletion, does not have influence to other advertisements in the formation.
5, interactive television advertisement as claimed in claim 4 is realized system, it is characterized in that, the pattern of described insertion comprises in insertion of ad queue end and the ad queue team to be inserted,
Insert at described ad queue end, and the time started of inserting advertisement is later than the concluding time of an advertisement, only needs to locate to insert advertisement in the time started and get final product;
Insert in the described ad queue team, may further comprise the steps:
Judgement is at the time started place that inserts advertisement, whether there is a last advertisement to broadcast, if do not have, then continue next step, otherwise, need to wait for that a described last advertisement finishes, the time started of revising described insertion advertisement is the concluding time of a described last advertisement, and the concluding time of revising described insertion advertisement adds the poor of new advertisement time started and former advertisement time started for its former concluding time;
Whether judgement has other advertisements to begin in the duration of described insertion advertisement section, if do not have, then directly inserts formation and does not influence follow-up l in the formation; Otherwise, the time started of revising follow-up all advertisements adds the poor of the above concluding time of inserting advertisement and this advertisement time started for its former time started, and the time started of revising follow-up all advertisements adds the poor of the above concluding time of inserting advertisement and this advertisement time started for its former concluding time.
6, interactive television advertisement as claimed in claim 1 is realized system, it is characterized in that described issue may further comprise the steps:
Described advertisement management server is that unit generates advertisement broadcast plan XML and the advertisement film is downloaded XML with each channel, and described XML file is placed into the issue catalogue of agreement according to the scheduling result of described scheduler module;
Described advertisement embedding server is timed to resolves after described issue catalogue is obtained described advertisement broadcast plan XML file, extract advertisement planning and join advertisement broadcast task list, and, then return the feedback catalogue of XML result to described advertisement management server from described ad storage server downloads ad poster;
Described streaming media server is timed to resolves after described issue catalogue is obtained described advertisement film download XML file, extract the film address, from described ad storage server downloads ad film, then return the feedback catalogue of XML result to described advertisement management server;
Described advertisement management server regularly obtains described advertisement from described feedback catalogue and embeds the XML result that server and streaming media server return, and determines whether advertising plan issues success.
7, interactive television advertisement as claimed in claim 6 is realized system, it is characterized in that, described advertisement broadcast plan XML comprises many advertising record of arranging according to the sequencing that broadcasts the time started, wherein, described advertising record comprises advertisement and identifier, advertisement time started, advertisement concluding time, advertisement embedded model, advertisement film program request address, advertisement adjustment modes, advertisement put and tag line filename.
8, interactive television advertisement as claimed in claim 7 is realized system, it is characterized in that, the advertisement adjustment modes of described advertising record is that described advertisement embedding server obtains the mode of advertisement, comprise interpolation, transfer preface and deletion,
Described interpolation is advertisement of new insertion, needs described advertisement to embed server downloads ad poster, adds task list;
Described accent preface is for adjusting the broadcast time or the presentation mode of the advertisement of having issued;
Described deletion is for removing unwanted film.
9, interactive television advertisement as claimed in claim 6 is realized system, it is characterized in that, described advertisement film is downloaded XML and is comprised many advertisement film records, and wherein, described advertisement film record comprises advertisement and identifier, advertisement inventory, advertisement film name and advertisement adjustment modes.
10, interactive television advertisement as claimed in claim 9 is realized system, it is characterized in that, the advertisement adjustment modes of described advertisement film record comprises adds and deletion,
Described interpolation is for downloading film to described streaming media server;
Described deletion is for deleting the advertisement film of preserving in the described streaming media server.
11, interactive television advertisement as claimed in claim 1 is realized system, it is characterized in that the embedding of described tag line may further comprise the steps:
Tag line is carried out discrete cosine transform, obtain its discrete cosine transform coefficient;
In the moment that advertisement begins, analyze the frame of video of TV programme, extract its discrete cosine transform coefficient;
With the discrete cosine transform coefficient of described tag line and the discrete cosine transform coefficient addition of described TV programme, obtain the new video frame discrete cosine transform coefficient, wherein, the transparency of described tag line of α passage may command and television image background;
Described new video frame discrete cosine transform coefficient is quantized to obtain new TV programme transport stream with variable-length encoding.
12, interactive television advertisement as claimed in claim 1 is realized system, it is characterized in that the embedding of described advertisement film program request address may further comprise the steps:
Advertisement zero hour, revise Program Map Table, its version number is added 1, notify described set-top box version to change, thereby use the described Program Map Table of redaction;
In described Program Map Table, add privately owned segment information, specify stream_type and any bag sign, wherein, described stream_ype is 0x5, represent that this segmentation is user's private sections, described bag is designated any between the 0x0010 to 0x1ffe, and not with program stream in existing bag identification collision;
Fixed frequency is inserted the packet of private data bag sign between transport stream packets, and the program request address of corresponding film is inserted in the segment data zone, finishes the embedding of advertisement film program request address.
13, a kind of implementation method of interactive television advertisement may further comprise the steps:
In tv programme picture, embed tag line based on discrete cosine transform domain;
In transport stream, add private data bag sign, the advertising-on-demand address is enclosed in the packet of described private data bag sign;
After set-top box was obtained described advertising-on-demand address, the user is the interested advertisement film of program request as required.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2009101613488A CN101651821B (en) | 2009-07-31 | 2009-07-31 | System and method for realizing interactive television advertisement |
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| CN2009101613488A CN101651821B (en) | 2009-07-31 | 2009-07-31 | System and method for realizing interactive television advertisement |
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| CN101651821A true CN101651821A (en) | 2010-02-17 |
| CN101651821B CN101651821B (en) | 2012-05-09 |
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