JP2021141520A - Advertisement distribution device, advertisement distribution system, advertisement distribution method, and advertisement distribution program - Google Patents

Abstract

To increase the cost-effectiveness of advertising when a program is distributed in parallel by broadcasting and a communication network.SOLUTION: A program distribution device 50 includes a receiver 51 that receives first advertisement identification information 501 that can identify an advertisement in a program and information 502 that indicates timing at which the advertisement is inserted in the program, which are extracted from a broadcast signal of the program when the program is distributed in parallel by broadcasting and a communication network, a determination unit 52 that determines second advertisement identification information 521 on the basis of the first advertisement identification information 501 and a predetermined criterion 520, and a replacement unit 53 that replaces an advertisement material indicated by the first advertisement identification information 501 at the timing of a communication signal by which the program is distributed by the communication network with an advertisement material 531 indicated by the second advertisement identification information 521.SELECTED DRAWING: Figure 5

Description

The present invention relates to an advertisement distribution device, an advertisement distribution system, an advertisement distribution method, and an advertisement distribution program.

For sponsors who provide TV programs, etc., and broadcasting stations that produce programs based on advertising revenue from sponsors, the distribution status of CMs (Commercial Messages) is accurately managed, and CM distribution control is controlled so that the advertising effect is high. What you do is an important task. Therefore, there is a need for a technique for solving this problem more appropriately and efficiently.

As a technique related to such a technique, Patent Document 1 discloses a broadcast program distribution device for the purpose of suppressing a reduction in advertising effect to a viewer who uses remote viewing. This device acquires program content having a broadcast main section and an advertisement / promotion section. This device detects the position of the advertisement / promotion section in the program content and acquires the advertisement content. This device replaces the advertisement / promotion section of the program content with the advertisement content based on the position of the advertisement / promotion section. The device then transmits a stream containing program content or replaced advertising content.

Further, Patent Document 2 discloses a broadcasting device for the purpose of accurately and efficiently confirming the transmission of a specific content image such as a CM image. This device is a broadcasting device that broadcasts a video including a specific content video, and has a video server that generates a video signal for broadcasting from the specific content video. This device creates first image information for each screen from a specific content image prepared for broadcasting. This device creates a second image information for each screen from a video signal for broadcasting. Then, this device executes the image comparison processing of the first and second image information, and outputs the image comparison result indicating the match or disagreement of the first and second image information.

Japanese Unexamined Patent Publication No. 2019-193204 JP-A-2019-192966

With the spread and development of communication networks such as the Internet, broadcasting stations are about to start a business of distributing broadcast programs in parallel (simultaneously) via a communication network. In starting such a business, it is important to make advertising as cost-effective as possible. That is, more specifically, it is an issue to suppress the cost of repairing the broadcasting system accompanying the start of such a business and to realize CM distribution control that improves the advertising effect. Patent Documents 1 and 2 do not particularly mention a technique for improving cost effectiveness regarding advertising when a program is distributed in parallel by broadcasting and a communication network.

A main object of the present invention is to provide an advertisement distribution device or the like that can improve the cost effectiveness of advertisements when a program is distributed in parallel by broadcasting and a communication network.

The advertisement distribution device according to one aspect of the present invention is a first advertisement that can identify an advertisement in the program extracted from the broadcast signal of the program when the program is distributed in parallel by broadcasting and a communication network. The second advertisement identification information is determined based on the receiving means for receiving the identification information and the information indicating the timing at which the advertisement is inserted in the program, the first advertisement identification information, and a predetermined criterion. Replacing the advertisement material indicated by the first advertisement identification information at the timing of the communication signal for distributing the program by the communication network with the advertisement material indicated by the second advertisement identification information. Means and.

From another viewpoint of achieving the above object, the advertisement distribution method according to one aspect of the present invention extracts from the broadcast signal of the program when the program is distributed in parallel by the broadcast and the communication network by the information processing device. The first advertisement identification information that can identify the advertisement in the program and the information indicating the timing at which the advertisement is inserted in the program are received, and the first advertisement identification information and a predetermined reference are used. The second advertisement identification information is determined based on the above, and the material of the advertisement indicated by the first advertisement identification information at the timing of the communication signal for delivering the program by the communication network is used as the second advertisement identification information. Replace with the advertising material shown by.

Further, from the further viewpoint of achieving the above object, the advertisement distribution program according to one aspect of the present invention is extracted from the broadcast signal of the program when the program is distributed in parallel by the broadcast and the communication network. A reception process for receiving the first advertisement identification information capable of identifying the advertisement in the program, information indicating the timing at which the advertisement is inserted in the program, the first advertisement identification information, and a predetermined reference. Based on the above, the determination process for determining the second advertisement identification information and the advertisement material indicated by the first advertisement identification information at the timing of the communication signal for distributing the program by the communication network are obtained from the second advertisement. Let the computer execute the replacement process of replacing the material of the advertisement indicated by the advertisement identification information.

Furthermore, the present invention can also be realized by a computer-readable, non-volatile recording medium in which the advertisement distribution program (computer program) is stored.

The present invention makes it possible to improve the cost-effectiveness of advertising when a program is distributed in parallel by broadcasting and a communication network.

It is a block diagram which shows the structure of the broadcasting system 1 which concerns on 1st Embodiment of this invention. It is a figure which illustrates the SCTE-35 signal to which CM trigger information and 10-digit CM code are added by the addition part 221 which concerns on 1st Embodiment of this invention. It is a figure which illustrates the content of the reference 131 which concerns on 1st Embodiment of this invention. It is a flowchart (1/2) which shows the operation of the broadcasting system 1 in the 1st Embodiment of this invention. It is a flowchart (2/2) which shows the operation of the broadcasting system 1 in the 1st Embodiment of this invention. It is a block diagram which shows the structure of the advertisement distribution apparatus 50 which concerns on 2nd Embodiment of this invention. It is a block diagram which shows the structure of the information processing apparatus 900 which can execute the advertisement distribution apparatus or the program distribution signal generation apparatus which concerns on each embodiment of this invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

<First Embodiment>
FIG. 1 is a block diagram showing a configuration of a broadcasting system 1 according to the first embodiment of the present invention. The broadcasting system 1 is a system that distributes a television program in parallel (simultaneously) by broadcasting (broadcasting waves) and a communication network. In the following description of this embodiment, distribution via a communication network may be referred to as net distribution.

The broadcasting system 1 is roughly classified into an advertisement distribution device 10, a master system 20, a commercial broadcasting system 30, a bank system 31, a CDN (Content Delivery Network) 40, an advertisement material storage device 41, and a viewer terminal device 42. Among the above-mentioned components, the master system 20, the commercial broadcasting system 30, and the bank system 31 are systems in the broadcasting station. The advertisement distribution device 10 and the advertisement material storage device 41 may be devices outside the broadcasting station, or may be devices configured by cloud computing, for example.

The commercial broadcasting system 30 is a core business system provided in a commercial broadcasting station (commercial broadcasting), and is a system that centrally manages programs and commercials (also referred to as advertisements) broadcast by commercial broadcasting. The bank system 31 includes a CM bank 310 and a program bank 311. The CM bank 310 and the program bank 311 are facilities for accumulating materials (video / audio data) of the CM and the program so that the CM and the program can be broadcast in order according to the schedule.

The master system 20 includes a broadcast signal generation device 21 and a program distribution signal generation device 22. The broadcast signal generation device 21 generates a broadcast signal using the data stored in the CM bank 310 and the program bank 311 and distributes the broadcast signal under the control of the broadcasting system 30.

Since the above-mentioned commercial broadcasting system 30, bank system 31, and broadcasting signal generation device 21 are existing equipment in a broadcasting station, detailed description thereof will be omitted in the present embodiment.

The program distribution signal generation device 22 is a device that generates a television program to be broadcast by encoding (encoding) a communication signal for distribution (net distribution) by a communication network. In the present embodiment, the SCTE (Society of Cable and Telecommunications Engineers) -35 signal, which is well known as a broadcast standard, is used as the communication signal. The program distribution signal generation device 22 includes an extraction unit 220 and an addition unit 221.

The extraction unit 220 extracts CM trigger information indicating the timing at which a CM is inserted in a program and a 10-digit CM code that can identify the CM from the broadcast signal generated by the broadcast signal generation device 21.

A 10-digit CM code is assigned to each CM broadcast in the current television broadcasting. The 10-digit CM code is composed of a 4-digit advertiser code that identifies an advertiser and a 6-digit material code. The 4-digit advertiser code is a code issued by the Common Code Management Center established by the Japan Advertising Agencies Association and the National Association of Commercial Broadcasters in Japan. The 6-digit material code is a code given by the advertiser to the CM material of the company.

Since the broadcast signal generated by the broadcast signal generator 21 includes the CM trigger information and the 10-digit CM code in the ANC (Ancillary) region indicated by the digital broadcasting standard, the extraction unit 220 includes the broadcast signal in the broadcast signal. The CM trigger information and the 10-digit CM code can be extracted from the ANC area.

The addition unit 221 adds (incorporates) the CM trigger information extracted by the extraction unit 220 and the 10-digit CM code to the SCTE-35 signal generated by the program distribution signal generation device 22 in a state of being associated with each other.

FIG. 2 is a diagram illustrating an SCTE-35 signal to which CM trigger information and a 10-digit CM code are added by the addition unit 221 according to the present embodiment. In the example shown in FIG. 2, the 10-digit CM codes of CM-A, CM-B, and CM-C are "1234-000001", "2345-000001", and "3456-000001", respectively. The addition unit 221 associates the CM trigger information with the 10-digit CM code for each of CM-A, CM-B, and CM-C, and adds the CM trigger information and the 10-digit CM code to the SCTE-35 signal. .. The addition unit 221 may add CM trigger information and a 10-digit CM code to, for example, an unused free area in the SCTE-35 signal.

The addition unit 221 transmits the SCTE-35 signal to which the CM trigger information and the 10-digit CM code are added to the advertisement distribution device 10 shown in FIG.

The advertisement distribution device 10 is a device that controls the distribution of commercials in a program distributed by the CDN 40 (communication network) using the SCTE-35 signal received from the program distribution signal generation device 22. The advertisement distribution device 10 includes a packager 11, an SSAI (Server Side Ad Insertion) server 12, and an AD server 13. The packager 11, the SSAI server 12, and the AD server 13 may be configured as individual devices, or may be configured as individual functions possessed by one device.

The packager 11 includes a receiving unit 110. The receiving unit 110 is an example of the receiving means.

The receiving unit 110 receives the SCTE-35 signal to which the CM trigger information and the 10-digit CM code (also referred to as the first advertisement identification information) are added, and the CM trigger information and the 10-digit CM code included in the SCTE-35 signal. Is input to the AD server 13 via the SSAI server 12. However, it is assumed that the receiving unit 110 is provided with information indicating which part of the SCTE-35 signal includes the CM trigger information and the 10-digit CM code.

The SSAI server 12 includes an attribute acquisition unit 120 and a replacement unit 121. The attribute acquisition unit 120 and the replacement unit 121 are, in order, examples of the attribute acquisition means and the replacement means.

The attribute acquisition unit 120 receives (acquires) information that can identify the attributes of the user (viewer) of the viewer terminal device 42 from the viewer terminal device 42 via a communication network (not shown). The viewer terminal device 42 is an information processing device such as a personal computer or a smartphone that outputs (displays) the video and audio of the program delivered by the SCTE-35 signal. The attributes of the viewer are, for example, the gender and age of the viewer. The attribute acquisition unit 120 receives, for example, a viewer ID (Identification) that can identify the viewer as information that can identify the viewer's attributes. The viewer ID is input by the viewer using the viewer terminal device 42, for example, when the viewer uses the service of viewing the program delivered by the SCTE-35 signal.

When the attribute acquisition unit 120 receives the viewer's ID, it acquires information about the viewer's attributes from, for example, a device (not shown) that manages the viewer's ID in association with the viewer's attributes. Can identify the attributes of the viewer. The attribute acquisition unit 120 may also receive information about the attributes of the viewer directly from the viewer terminal device 42. The attribute acquisition unit 120 outputs the obtained information indicating the attributes of the viewer to the AD server 13. The operation of the replacement unit 121 in the SSAI server 12 will be described later.

The AD server 13 includes a determination unit 130. The determination unit 130 is an example of the determination means.

The determination unit 130 is information that can identify the CM in the program to be distributed on the net based on the 10-digit CM code received by the reception unit 110, the attributes of the viewer acquired by the attribute acquisition unit 120, and the reference 131 (No. 1). (Also called the second advertisement identification information) is determined.

FIG. 3 is a diagram illustrating the contents of the reference 131 according to the present embodiment. The reference 131 is stored in a non-volatile storage device such as a memory or a magnetic disk included in the AD server 13, for example.

As illustrated in FIG. 3, the reference 131 includes a CM replacement management table 132 and an advertising material location management table 133.

The CM replacement management table 132 defines a 10-digit CM code of a CM in a program to be distributed on the net for each combination of a 10-digit CM code received by the receiving unit 110 and a viewer attribute acquired by the attribute acquisition unit 120. It is a table (information) to be used.

According to the CM replacement management table 132 illustrated in FIG. 3, for example, the 10-digit CM code received by the receiving unit 110 is "1234-000001", and the attribute of the viewer acquired by the attribute acquiring unit 120 is the attribute A. If this is the case, the determination unit 130 determines the 10-digit CM code of the CM in the program to be distributed on the net to "1234-0000011". That is, in this case, the determination unit 130 determines to replace the CM whose 10-digit CM code is "1234-000001" on the broadcasting side with the CM whose 10-digit CM code is "1234-000001" on the net distribution side. ..

Further, according to the CM replacement management table 132 illustrated in FIG. 3, for example, the 10-digit CM code received by the receiving unit 110 is "1234-000001", and the attribute of the viewer acquired by the attribute acquisition unit 120 is In the case of the attribute B, the determination unit 130 determines the 10-digit CM code of the CM in the program to be distributed on the net to "1234-0000012". That is, the determination unit 130 determines to replace the CM on the broadcasting side with a different CM on the net distribution side according to the attributes of the viewer.

More specifically, for example, it is assumed that the CM whose 10-digit CM code is "1234-000001" distributed on the broadcasting side is a general cosmetics CM sold by a sponsor that does not depend on gender. Then, it is assumed that the attribute A indicates a male and the attribute B indicates a female. In this case, on the net distribution side, the determination unit 130 has a CM for men's cosmetics sold by the sponsor whose 10-digit CM code is "1234-000001" or a 10-digit CM code of "1234-0000012". Decided to replace it with a commercial for women's cosmetics sold by the sponsor.

Further, according to the CM replacement management table 132 illustrated in FIG. 3, for example, when the 10-digit CM code received by the receiving unit 110 is "1234-100001", the determining unit 130 broadcasts on the net distribution side. It is decided that the same CM as the CM on the broadcasting side will be distributed on the net distribution side without replacing the CM.

Further, according to the CM replacement management table 132 illustrated in FIG. 3, for example, when the 10-digit CM code received by the receiving unit 110 is "2345-100001", the 10-digit CM code of the CM to be distributed on the net is set. Not. In this case, the determination unit 130 decides to replace the CM with a CM having a 10-digit CM code of "2345-10001", for example, using a standard different from the standard 131 on the net distribution side. You may. The irrelevant CM is, for example, a CM included in a dedicated spot contract frame on the net distribution side.

The advertising material location management table 133 is a table (information) representing the location (address) of the advertising material 410, which is the video / audio data of the CM on the net distribution side specified by the 10-digit CM code. As shown in FIG. 1, the advertising material 410 is stored in the advertising material storage device 41 connected to the CDN 40. The advertising material storage device 41 is a non-volatile storage device such as a magnetic disk device. The broadcasting system 1 may have a plurality of advertising material storage devices 41.

As described above, the determination unit 130 determines the 10-digit CM code of the CM in the program to be distributed on the Internet based on the CM replacement management table 132, and then determines the 10-digit CM code based on the advertisement material location management table 133. The location of the advertisement material 410 of the CM specified by (corresponding to the second advertisement identification information) is obtained. The determination unit 130 outputs the location of the advertisement material 410 of the obtained CM and the CM trigger information of the CM to the SSAI server 12.

The replacement unit 121 in the SSAI server 12 acquires the advertisement material 410 from the location of the advertisement material 410 of the CM in the advertisement material storage device 41 output from the determination unit 130. The replacement unit 121 replaces the advertisement material at the timing of the SCTE-35 signal indicated by the CM trigger information with the acquired advertisement material 410. The replacement unit 121 delivers the SCTE-35 signal that has undergone the above-mentioned replacement processing to the viewer terminal device 42 via the CDN 40.

When the determination unit 130 in the AD server 13 decides not to replace the CM in the broadcast on the net distribution side and also distributes the same CM as the CM on the broadcast side on the net distribution side, the replacement unit 121 Distributes the SCTE-35 signal received by the receiving unit 110 to the viewer terminal device 42 as it is.

Next, the operation (processing) of the broadcasting system 1 according to the present embodiment will be described in detail with reference to the flowcharts of FIGS. 4A and 4B.

The extraction unit 220 in the program distribution signal generation device 22 extracts the CM trigger information and the 10-digit CM code from the broadcast signal generated by the broadcast signal generation device 21 (step S101). The addition unit 221 adds the CM trigger information extracted by the extraction unit 220 and the 10-digit CM code to the SCTE-35 signal, and transmits the SCTE-35 signal to the advertisement distribution device 10 (step S102).

The receiving unit 110 in the packager 11 of the advertisement distribution device 10 extracts the CM trigger information and the 10-digit CM code from the SCTE-35 signal received from the program distribution signal generation device 22, and extracts the extracted CM trigger information and the 10-digit CM code. Is output to the AD server 13 (step S103). The attribute acquisition unit 120 in the SSAI server 12 receives information that can identify the viewer's attribute (for example, the viewer's ID) from the viewer terminal device 42, and AD the attribute of the specified viewer using the received information. Output to the server 13 (step S104). The determination unit 130 in the AD server 13 collates the 10-digit CM code input from the reception unit 110 via the SSAI server 12 with the attributes of the viewer acquired by the attribute acquisition unit 120 with the reference 131 ( Step S105).

In the CM replacement management table 132 of the reference 131, when the CM to be distributed on the net is not set for the combination of the 10-digit CM code and the attribute of the viewer (No in step S106), the determination unit 130 is related to the CM in the broadcast. The location of the advertisement material 410 related to the CM without the advertisement is obtained from the advertisement material location management table 133, the location of the advertisement material 410 and the CM trigger information are notified to the SSAI server 12 (step S107), and the process proceeds to step S112.

When the CM to be distributed on the net is set for the combination of the 10-digit CM code and the attribute of the viewer in the CM replacement management table 132 of the reference 131 (Yes in step S106), the process proceeds to step S108.

In the CM replacement management table 132 of the reference 131, when the replacement from the CM in broadcasting is not set for the combination of the 10-digit CM code and the attribute of the viewer (No in step S108), the determination unit 130 determines the program distribution signal. Notifying the SSAI server 12 that the SCTE-35 signal input from the generator 22 is transmitted to the CDN 40 as it is (step S109). The SSAI server 12 distributes the SCTE-35 signal input from the program distribution signal generation device 22 to the viewer terminal device 42 as it is via the CDN 40 (step S110), and the entire process is completed.

In the CM replacement management table 132 of the reference 131, when the replacement from the CM in the broadcast is set for the combination of the 10-digit CM code and the attribute of the viewer (Yes in step S108), the determination unit 130 determines after the replacement. The location of the advertising material 410 related to the CM is obtained from the advertising material location management table 133, and the location of the advertising material 410 is associated with the CM trigger information and notified to the SSAI server 12 (step S111).

The replacement unit 121 in the SSAI server 12 acquires the advertising material 410 from the location of the advertising material 410 in the advertising material storage device 41 regarding the replaced CM notified from the determination unit 130 (step S112). The replacement unit 121 replaces the advertisement material at the timing of the SCTE-35 signal indicated by the CM trigger information with the acquired advertisement material 410, and then delivers the SCTE-35 signal to the viewer terminal device 42 (step S113). , The whole process is finished.

The broadcasting system 1 according to the present embodiment can enhance the cost-effectiveness of advertising when a program is distributed in parallel by broadcasting and a communication network. The first reason is that the program distribution signal generation device 22 according to the present embodiment extracts the 10-digit CM code and the CM trigger information from the broadcast signal of the program, and associates the 10-digit CM code with the CM trigger information. , This is because it is added to the SCTE-35 signal. The second reason is that the advertisement distribution device 10 according to the present embodiment obtains the 10-digit CM code and CM trigger information extracted from the broadcast signal of the program, and obtains the 10-digit CM code and the reference 131. This is because the CM to be distributed on the net is determined based on the above, and the CM at the relevant timing of the SCTE-35 signal is replaced with the CM to be distributed on the net.

The effects realized by the broadcasting system 1 according to the present embodiment will be described in detail below.

In starting a business that distributes broadcast programs in parallel via a communication network, it is important to make advertising as cost-effective as possible. That is, it is an issue to suppress the cost of repairing the broadcasting system accompanying the start of such a business and to realize CM distribution control that improves the advertising effect.

To solve such a problem, the program distribution signal generation device 22 according to the present embodiment includes an extraction unit 220 and an addition unit 221 and operates as described above with reference to, for example, FIGS. 1 to 4B. That is, when the program is distributed in parallel by the broadcast and the communication network, the extraction unit 220 has a 10-digit CM code (advertisement identification information) capable of identifying the advertisement in the program from the broadcast signal of the program and the program. CM trigger information (information indicating the timing at which the advertisement is inserted) and the CM trigger information in the above are extracted. Then, the addition unit 221 adds the 10-digit CM code to the SCTE-35 signal (communication signal for distributing the program by the communication network) in association with the timing.

Further, in response to the above-mentioned problems, the advertisement distribution device 10 according to the present embodiment includes a receiving unit 110, a replacement unit 121, and a determining unit 130, and is as described above with reference to, for example, FIGS. 1 to 4B. Operate. That is, when the program is distributed in parallel by the broadcast and the communication network, the receiving unit 110 extracts a 10-digit CM code (first advertisement) that can identify the advertisement in the program extracted from the broadcast signal of the program. (Identification information) and CM trigger information (information indicating the timing at which the advertisement is inserted) in the program are received. The determination unit 130 determines information (second advertisement identification information) indicating the location of the advertisement material 410 of the CM distributed on the net based on the 10-digit CM code and the predetermined reference 131. Then, the replacement unit 121 uses the advertisement material indicated by the 10-digit CM code at the timing of the SCTE-35 signal (communication signal for distributing the program via the communication network) as the location of the advertisement material 410 of the CM distributed on the net. Replace with the advertising material 410 indicated by the indicated information.

That is, in the broadcasting system 1 according to the present embodiment, the CM 10-digit code and the CM trigger information are extracted from the existing broadcasting signal, and the extracted information is added to the SCTE-35 signal used in the net distribution and utilized. It is possible to realize CM distribution control in cooperation with the broadcasting side at low cost even on the net distribution side without requiring a large-scale system renovation such as newly constructing a system for net distribution.

Further, the advertisement distribution device 10 according to the present embodiment acquires information that can identify the attributes of the viewer, and controls the distribution of the CM based on the attributes of the viewer on the net distribution side. As a result, the advertisement distribution device 10 can improve the advertising effect.

Further, the content of the reference 131 used by the advertisement distribution device 10 according to the present embodiment is not limited to the above-mentioned content. Criteria 131 may include, for example, information associating the advertisement identification information on the broadcasting side and the net distribution side with the distribution time of the program. More specifically, the reference 131 includes information indicating that, for example, when the distribution time of the program is in the midnight time zone, the CM on the broadcasting side is replaced with the CM having more adult content on the net distribution side. But it may be.

Criteria 131 may also include information indicating that a specific CM on the broadcasting side is not distributed on the net distribution side (that is, the specific CM is a CM dedicated to the broadcasting side).

Criteria 131 may also include information indicating that the CM advertiser on the broadcasting side and the CM advertiser on the net distribution side are excluded from being different advertisers belonging to the same industry. In this case, the advertisement distribution device 10 may use the 4-digit advertiser code included in the 10-digit CM code.

The advertisement distribution device 10 according to the present embodiment can further improve the advertisement effect by flexibly controlling the distribution of commercials by using the reference 131 including such information.

Further, the mode of obtaining the 10-digit CM code and the CM trigger information extracted from the broadcast signal by the advertisement distribution device 10 is not limited to the mode in which the information is added to the SCTE-35 signal. The advertisement distribution device 10 is a device different from the program distribution signal generation device 22, and obtains the 10-digit CM code and the CM trigger information from the device capable of extracting the 10-digit CM code and the CM trigger information from the broadcast signal. You may try to do it.

Further, in the broadcasting system 1, the first advertisement identification information capable of identifying the CM on the broadcasting side is not limited to the 10-digit CM code, and may be information different from the 10-digit CM code.

Further, in the broadcasting system 1, the communication signal on the net distribution side is not limited to the SCTE-35 signal, and may be a signal different from the SCTE-35 signal.

Further, the object to which the technique shown in the present embodiment is applied is not limited to television broadcasting, but can also be applied to radio broadcasting. However, since the above-mentioned 10-digit CM code is not used in radio broadcasting, in the case of radio broadcasting, advertisement identification information different from the 10-digit CM code that can identify the CM on the broadcasting side may be used.

<Second embodiment>
FIG. 5 is a block diagram showing the configuration of the advertisement distribution device 50 according to the second embodiment of the present invention. The advertisement distribution device 50 is a device that controls the distribution of advertisements (CM) by the communication network when the program is distributed in parallel by the broadcast and the communication network.

The advertisement distribution device 50 according to the present embodiment includes a reception unit 51, a determination unit 52, and a replacement unit 53. The receiving unit 51, the determining unit 52, and the replacing unit 53 are examples of the receiving means, the determining means, and the replacing means in order.

The receiving unit 51 receives the first advertisement identification information 501 extracted from the broadcast signal of the program, which can identify the advertisement in the program, and the information 502 indicating the timing when the advertisement is inserted in the program. .. The first advertisement identification information 501 is, for example, information such as a 10-digit CM code according to the first embodiment. The information 502 indicating the timing at which the advertisement is inserted is, for example, information such as CM trigger information according to the first embodiment. The receiving unit 51 can obtain the first advertisement identification information 501 and the information 502 indicating the timing at which the advertisement is inserted from a device such as the program distribution signal generation device 22 according to the first embodiment. be.

The determination unit 52 determines the second advertisement identification information 521 based on the first advertisement identification information 501 and the predetermined standard 520. The standard 520 may include information such as the CM replacement management table 132 and the advertising material location management table 133, as in the standard 131 according to the first embodiment, for example.

The replacement unit 53 uses the material of the advertisement indicated by the first advertisement identification information 501 at the timing of the communication signal for distributing the program via the communication network (delivered on the net) as the material of the advertisement indicated by the second advertisement identification information 521. Replace with material 531. The communication signal is, for example, the SCTE-35 signal according to the first embodiment.

The advertisement distribution device 50 according to the present embodiment can enhance the cost effectiveness of advertisements when a program is distributed in parallel by broadcasting and a communication network. The reason is that the advertisement distribution device 50 according to the present embodiment obtains the first advertisement identification information 501 extracted from the broadcast signal of the program and the information 502 indicating the timing at which the advertisement is inserted, and the first obtained information 502. This is because the second advertisement identification information 521 is determined based on the advertisement identification information 501 and the standard 520, and the advertisement at the timing of the communication signal to be distributed on the net is replaced with the advertisement to be distributed on the net.

<Hardware configuration example>
In each of the above-described embodiments, each part of the advertisement distribution device or the program distribution signal generation device shown in FIGS. 1 and 5 can be realized by a dedicated HW (HardWare) (electronic circuit). Further, in FIGS. 1 and 5, at least the following configuration can be regarded as a function (processing) unit (software module) of a software program including an instruction executed by a processor.
-Receivers 110 and 51,
-Replacement units 121 and 53,
・ Attribute acquisition unit 120,
・ Decision units 130 and 52,
・ Extraction unit 220,
-Additional part 221.

However, the division of each part shown in these drawings is a configuration for convenience of explanation, and various configurations can be assumed at the time of mounting. An example of the hardware environment in this case will be described with reference to FIG.

FIG. 6 is a diagram illustrating an example of a configuration of an information processing device 900 (computer) capable of executing an advertisement distribution device or a program distribution signal generation device according to each embodiment of the present invention. That is, FIG. 6 is a configuration of a computer (information processing device) capable of realizing the advertisement distribution device or the program distribution signal generation device shown in FIGS. 1 and 5, and realizes each function in the above-described embodiment. Represents a possible hardware environment.

The information processing apparatus 900 shown in FIG. 6 has the following components.
-CPU (Central_Processing_Unit) 901,
-ROM (Read_Only_Memory) 902,
・ RAM (Random_Access_Memory) 903,
-Hard disk (storage device) 904,
-Communication interface 905,
・ Bus 906 (communication line),
A reader / writer 908 that can read and write data stored in a recording medium 907 such as a CD-ROM (Compact_Disc_Read_Only_Memory),
-Input / output interface 909 for monitors, speakers, keyboards, etc.

That is, the information processing device 900 including the above components is a general computer in which these components are connected via the bus 906. The information processing device 900 may include a plurality of CPUs 901 or may include a CPU 901 configured by a multi-core processor.

Then, the present invention described by taking the above-described embodiment as an example supplies the computer program capable of realizing the following functions to the information processing apparatus 900 shown in FIG. The function is the above-described configuration in the block configuration diagrams (FIGS. 1 and 5) referred to in the description of the embodiment, or the function of the flowchart (FIGS. 4A and 4B). The present invention is then achieved by reading, interpreting, and executing the computer program in the CPU 901 of the hardware. Further, the computer program supplied in the device may be stored in a readable / writable volatile memory (RAM 903) or a non-volatile storage device such as a ROM 902 or a hard disk 904.

Further, in the above case, as a method of supplying the computer program into the hardware, a general procedure can be adopted at present. As the procedure, for example, there are a method of installing in the device via various recording media 907 such as a CD-ROM, a method of downloading from the outside via a communication line such as the Internet, and the like. Then, in such a case, the present invention can be regarded as being composed of a code constituting the computer program or a recording medium 907 in which the code is stored.

The present invention has been described above using the above-described embodiment as a model example. However, the present invention is not limited to the above-described embodiments. That is, the present invention can apply various aspects that can be understood by those skilled in the art within the scope of the present invention.

1 Broadcast system 10 Advertisement distribution device 11 Packager 110 Receiver 12 SSAI server 120 Attribute acquisition unit 121 Replacement unit 13 AD server 130 Decision unit 131 Criteria 132 CM Replacement management table 133 Advertising material location management table 20 Master system 21 Broadcast signal generator 22 Program distribution signal generator 220 Extraction unit 221 Addition unit 30 Broadcasting system 31 Bank system 310 CM bank 311 Program bank 40 CDN
41 Advertising material storage device 410 Advertising material 42 Viewer terminal device 50 Advertising distribution device 501 First advertisement identification information 502 Information indicating when an advertisement is inserted 51 Receiver 52 Decision unit 520 Criteria 521 Second advertisement identification information 53 Replacement part 531 Advertising material 900 Information processing device 901 CPU
902 ROM
903 RAM
904 hard disk (storage device)
905 Communication interface 906 Bus 907 Recording medium 908 Reader / writer 909 Input / output interface

Claims (10)

When a program is distributed in parallel by broadcasting and a communication network, the first advertisement identification information that can identify an advertisement in the program extracted from the broadcast signal of the program and the advertisement are inserted in the program. Information indicating the timing of the program, the receiving means for receiving the program, and
A determination means for determining the second advertisement identification information based on the first advertisement identification information and a predetermined criterion, and
A replacement means for replacing the advertisement material indicated by the first advertisement identification information at the timing of the communication signal distributed by the communication network with the advertisement material indicated by the second advertisement identification information.
An advertisement distribution device equipped with. Further provided with an attribute acquisition means for acquiring information that can identify the attribute of the user of the device that outputs the program delivered by the communication signal.
The determination means uses the predetermined criteria associating the first and second advertisement identification information with the attributes.
The advertisement distribution device according to claim 1. The determination means uses the predetermined criteria associating the first and second advertisement identification information with the delivery time of the program.
The advertisement distribution device according to claim 1 or 2. The determination means uses the predetermined criteria excluding the determination of the advertisement indicated by the specific first advertisement identification information as the advertisement indicated by the second advertisement identification information.
The advertisement distribution device according to any one of claims 1 to 3. The first and second advertisement identification information includes information that can identify the advertiser, and includes information that can identify the advertiser.
The determination means is the predetermined criterion for excluding that the advertiser indicated by the first advertisement identification information and the advertiser indicated by the second advertisement identification information are different advertisers belonging to the same industry. To use,
The advertisement distribution device according to any one of claims 1 to 4. The first advertisement identification information is a 10-digit CM code.
The communication signal is an SCTE-35 signal.
The advertisement distribution device according to any one of claims 1 to 5. The second advertisement identification information is information indicating the location of the material of the advertisement in the program distributed by the communication network.
The advertisement distribution device according to any one of claims 1 to 6. The advertisement distribution device according to claim 7 and
An advertisement material storage device that stores the material of the advertisement at the location indicated by the second advertisement identification information,
Advertising distribution system with. Depending on the information processing device
When a program is distributed in parallel by broadcasting and a communication network, the first advertisement identification information that can identify an advertisement in the program extracted from the broadcast signal of the program and the advertisement are inserted in the program. Receive information that represents the timing of the program
The second advertisement identification information is determined based on the first advertisement identification information and a predetermined standard, and the second advertisement identification information is determined.
The material of the advertisement indicated by the first advertisement identification information at the timing of the communication signal distributed by the communication network is replaced with the material of the advertisement indicated by the second advertisement identification information.
Advertisement delivery method. When a program is distributed in parallel by broadcasting and a communication network, the first advertisement identification information that can identify an advertisement in the program extracted from the broadcast signal of the program and the advertisement are inserted in the program. Information indicating the timing of broadcasting, reception processing to receive, and
A decision process for determining the second advertisement identification information based on the first advertisement identification information and a predetermined criterion, and
A replacement process in which the material of the advertisement indicated by the first advertisement identification information at the timing of the communication signal distributed by the communication network is replaced with the material of the advertisement indicated by the second advertisement identification information.
An ad serving program that lets your computer run.

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